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Table of Contents
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Mission Statement
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Marketing Plan
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Logo Design
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Stationery
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Product Development
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Advertising Modern Gentz | 5
Mission Statement
A sunny Friday, in the year 2013, a young man by the name of Fernando Torres came across a dashing, bright, yellow light in the urban streets of Brooklyn, New York. Blinded from the light, Fernando became curious of what this was. He picked up a sleek, shiny and heavy object. A fine piece of Gold, in the middle of Brooklyn streets. Fernando suddenly became obssesed with how powerful this rock is. The luxury and wealth it could give him was astonishing. As he grew older, he became interested in trend forcasting and modern styles on the runway. He thought about what luxury really is as he looked at his, now old, piece of gold. Modern Gentz was born in the process of this thought. Fernando combined both luxury, like gold, to make some of the classiest, yet urban, styles men could wear.
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Marketing Plan From the streets to luxury, our customers are welcome to enter the world as fine as gold. Modern Gentz promises high quality, classy and luxurious apparel for men who seek to have a modern and trendy wardrobe. We focus on fabric quality and style of pieces to keep up with the trendiest styles of the season for an affordable price. Modern Gentz also promises to keep its Brooklyn street feel to its pieces. Modern Gentz will donate 30% of its earnings in annual fashion shows to the public of our lines to children struggling to find their world as fine gold. We will help children get off the streets of Brooklyn, NY, and find their luxury by having an opportunity to join a fully paid year of recreational community sports. Modern Gentz will also keep in contact with all its customers by tri-annually sending coupons, sale reminders, fabric samples and a gift, like our very own shot glass, pencil or company tee, just for you through the mail. In addition, consumers will view advertisements in airports, bus benches and our very own gold Nissan Modern Gentz car. Modern Gentz | 9
Logo Design
Fonts
Didot Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Didot Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Color Pallete Gold
C=O M=83 Y=96 K=87
Pantone 179-2C
Pantone 179-15C
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Stationery
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Product Development
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Storefront
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Stores are located in the heart of New York, Brooklyn. We are planning to grow nationally. We will have stores located in the biggest cities: Los Angeles, Chicago, Miami, Philadelphia, etc.
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Product Development
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Clothing
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Accessories
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Merchandise Apparel
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Advertising
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Magazine Ad
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Website
Home Shop
Shop
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Blog
About Contact Stores
Fall ‘15 Del.2 Fall ‘15 Del.1 Summer ‘15 Spring ‘15 Del.2
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Fleece / Cut & Sew Te e s Bottoms Headwear Accessories
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Outdoor Ads
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keep it modern
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