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the cup of tea that will bring you back home
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TABLE OF CONTENT
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Story Mission Statement Promo Plan Logo Design & Patterns Stationary Store & Events Product Development Merchandise Website & Social Media Outdoors Advertising
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Story
In Eastern countries, the four plants including Plum Blossom, Bamboo, Chrysanthemum, and Orchid are the representatives of four seasons: Spring, Summer, Autumn, and Winter. They are called the Four Noble Ones (Tu Quy). According to many Eastern cultures, having the right plant for the season in your home will not only bring you wealth and strength but will also protect you and your loved ones from harm.
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Story Eastern people also love to drink tea. Drinking tea is not only a social activity or cultural ceremony but it is also believed to strengthen the drinker’s mind and energy by waking up and detoxing the body. Our 4 SEASONS TEA products are imbued with this very beautiful and meaningful cultural identity. We want to show our customers that we truly care about what is most important to them. Thank you for choosing our 4 SEASONS TEA.
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Mission
Our tea leaves not only bring fresh, delicious flavors of plum blossom, bamboo leaves, chrysanthemum, and orchids but also remind the drinker of the beautiful culture of the Eastern land and people, about their homeland, family, and all four seasons in the year where they were born and raised.
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PROMO PLAN 4 SEASONS TEA plans to promote its products through social media sites such as Facebook and Instagram. The hashtags #4SEASONSTEA, #4NOBLEONES, and #BACKHOME will be used. We will also have tea tasting stations at supermarkets and grocery stores throughout the countries, especially in areas that are mostly populated by Asian communities. Lastly, we will run promotional campaigns via billboards and posters in public spots such as bus stops, train stations, and freeway ads.
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LOGO DESIGN COLORS USED
FONTS USED Century Gothic - Regular
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !~.,?@$%&()/<
Futura - Medium ABCDEFGHIJKLM
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NOPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !~.,?@$%&()/<
C 0%
M 50%
Y 0%
K 0%
C 31% M 0%
Y 84% K 0%
C 5%
Y 82% K 0%
M 8%
C 56% M 11%
Y 0%
K 0%
C 58% M 49%
Y 49% K 16%
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SUMMER
SPRING 20
PATTERNS
AUTUMN
WINTER 21
Our tea leaves come to your from one of the most beautiful and blessed lands of Southeast Asia, Da Lat of Vietnam, and from the handworking hands of our beloved tea farmers. Have a cup of tea and enjoy! We thank you for choosing our products and helping our local business and families.
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STATIONARY
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STORE
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TEA TASTING EVENTS
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PRODUCT DEVELOPMENT
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MERCHANDISE
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WEbsite
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SOCIAL MEDIA
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outdoor Advertising
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