Sarah Mcallister

Page 1


mission statement


HIPSTERS RUIN EVERYTHING. The name Eclectic Threads is intended to give our consumers an idea of what kind of clothing our store sells. Our clothing is to have an alternative, hip, street wear feel and look to it. Eclectic Threads should appeal to unique, different, eccentric young adults. All of our designs that have been silk screened onto the tees should give some form of insight to who the customers are. By using modern graphic designs our customers will not feel like they are wearing just a shirt. They will have a personal attatchment to our clothing because of our designs. Our non-graphic apparel will express our consumer’s personalities through innovative designs, fabrics, and colors. Our goal is to give our customers clothing that will help them express who they really are.


logo color & black/white



stationary



storefront outside



storefront inside



product development



hangtag



merchandising apparel



advertisement



website



catalog cover


Summer...

Summer 2011 Catalog

...it s here! ,


outdoor ad



bus design



product display



stylesheet


PANTONE 303C

PANTONE 3298C

PANTONE 304C

Typeface: Roadway UPPERCASE ABCDEFGHIJKLMNOPQRSTUVWXYZ

LOWERCASE PANTONE 1805C

PANTONE 221C

PANTONE 216C

abcdefghijklmnopqrstuvwxyz

NUMERALS 1234567890

PANTONE 8062C

PANTONE 429C

PANTONE 403C


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