H O T E L
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Contents Brand Identity
Hotel Space
Media & Ad Campaigns Hotel Products
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brand identity
OUR MISSION
We are committed to ensuring our guests have an unforgettable experience through outstanding customer service, attention to detail and authenticity in reflection of each destination’s energy, culture and history. Our skilled and motivated staff is equipped with the tools and the mindset to naturally deliver on this promise. Creating truly unforgettable experiences. HOTEL LA MER.
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H O T E L
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PROMOTIONAL PLAN
HOTEL LA MER is all about the experience. Our hotel is dedicated to providing unforgettable experiences to those who seek it out. Not like your typical everyday hotel, we cater to those who need to just get away from it all. Our marketing would be focused on high trafďŹ c areas: major cities (New York, Los Angeles, Seattle, Dallas), airports, malls, and major highways/roadways. As well as various magazine ads, and an on-line presence. LA MER will have very rare and special giveaways to attract potential customers.
Hotel space
THE HOTEL Hidden in an ancient valley on the western edge of Phuket, HOTEL LA MER is Duangrit Bunnag’s (the masterful hotel) most daring hotel to date, with 94 glass-built villas cantilevering out from the mountainside. An outdoor pool is attached to each of the secluded living spaces, offering guests all the privacy they need to find their natural equilibrium. At the rooftop spa, which overlooks the forest and the ocean, cicadas provide the spellbinding soundtrack to soothing body scrubs and massages. Guests can also unwind in the hotel’s Olympic-sized infinity pool, or feel the powder-fine sand between their toes on the wave-lapped private beach. Tantalizing fresh market produce is served at the hotel’s three restaurants, including The Nava, which sits along a natural watercourse that Bunnag ingeniously integrated into his final design. Here, as in the rest of the hotel, there’s a sense of being cocooned in a secret valley. Privacy and serenity are guaranteed, but for those seeking adventure, Phuket City is only a 20-minute taxi ride away.
MEDIA & AD campaigns
hotel products
Creating truly unforgettable experiences
Whitney Seulke
Applied Branding
Summer 2015