BRUX JEAN
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rux Jean, founded in 2013 by C.E.O. Kyle swinehart, has come to life as a clothing company to provide customers with a product that they can wear comfortably, and know that they look the best in. Brux Jean is not only a jean company, but a clothing line with t-shirts, hats, jeans, and boots for the country, western style customers. Brux delivers a real classic country look with the best comfortability. To promote this clothing company we went from magazine advertisements and billboards, to building scape’s, and sponsoring events and products such as races, rodeos, and whiskey products. Brux provides a look different than what is already out there, something the people have been waiting for, where you can ďŹ nd your inner cowboy.
Contents style guide
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logo
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stationery
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website
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company vehichle
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store front
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campaign
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advertising
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product display
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styleguide
muncie ABCDEFGHIJKLMNOPQRSTUVWXYZ
CENTURY GOTHIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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logodesign
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rux Jean has a logo with bold outlines, bold color, and an attitude to it. Brux used the logo in a square to their advantage, set it at a tilt for more personality. Brux logo was designed around the fact that it is a jean company and was going to be stamped onto leather patches, and other clothing.
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STATIONeRY
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rux stationery was created as all stationery come with, a buck slip, business cards, letter head, envelopes front and back. When the Stationery was created Brux went with just black and white text over white paper and a photograph of hay that Brux has used.
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website
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rux Jean website provides customers and clients with a site that is compatible and easy to access. BRUX has a modern look to their site and offers photographs of your clothing in an environment where you will actually be wearing your cloths
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companyvehicle
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storefront
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storedetail
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CAMPAIGN
storemerchandise
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Hangtags
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advertising
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PRODUCT DISPLAY
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thankyou Kyle Swinehart Kylessb2005@yahoo.com Š 2013 by Kyle Swinehart, Swinehart Design all rights reserved. Published 2013 Printed in the United States of America
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