POPTAILS
TABLE OF CONTENTS
M I S S I O N PROMOTION L O G O + STYLE•SHEET STATIONARY T H E • B A R M E N U ADVERTISING W E B S I T E MERCHANDISE
MISSION STATEMENT
Twenty One is a bar located on the rooftop of the Standard Hotel in New York City. The Popsicles at Twenty One are infused with alcohol content of 14%, with the best liquors but not limited to Tequila, Brandy, Vodka, Rum, Khaluah, and many more! You can choose to lick your Popsicle or wait till it melts and you can drink it in a glass. The Popsicles can be enjoyed all year round with over twenty five different flavors to choose from leaving everyone happy!
PROMOTION PLAN
Twenty One will be promoting the poptails in many different. We at Twenty One want to target people who love drinking and bringing it to them in a fun and new way. Having the Bar on the rooftop of The Standard hotel it gives us a great platform to advertise on hotel room-keys, as well as leaving a Popsicle in the mini fridge for a sample leaving the hotel guest wanting to come up for more. But we wont stop there, Twenty One will also be throwing an opening party which will be advertised all over the city and have many celebrities to promote it. We will be selling clothing that is both appealing to the customer and help us advertise while they are wearing it.
LOGO+ STYLE SHEET
BLACK
WHITE
PANTONE P 142 U
CHAMPAGNE & LIMOUSINES A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A b c d e f g h i j k l m n o p q r s t u v w x y z 1
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STATIONARY
THE BAR
THE MENU
TWENTY ONE
POPTAILS MENU
WELCOME TO TWENTY THE HOME OF POPTAILS. OUR POPTAILS HAVE 14% ALCOHOL IN THEM. WE HOPE YOU ENJOY!
MUDSLIDE COCO RASPBERRY
PEACH+CREAM STRAWBERRY BLOODY MARRY DIRTY MINT SUNRISE SUNSET SOUR CHEERY ORANGE DREAM THE MESS TWENTY-ONE STANDARD SPECIAL
ADVERTISING
POST CARDS
21 ROOFTOP BAR
21 ROOFTOP BAR
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21 ROOFTOP BAR
KEY CARDS
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POPTAILS
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SAHAR BASIRATMAND