Frankfurt Book Fair 2017

Frankfurt Book Fair 2017 Thai Pavillion Hall 4.0, D75 Food and culture in Thailand Food = integral part of Thailand’s culture a pathway to showcase the diversity of Thailand Theme: Thailand - Thai Taste “For the Thai Pavilion in Frankfurt Book Fair 2017, the highlight will be selected works by leading contemporary Thai Cooking book illustrators. These selected works should be integrated into the overall design of the stand, especially in the wall areas of the construction…”

Thai Taste Culinary prowess has long been an integral part of Thailand’s cultural heritage. Throughout history, traditional Thai recipes have developed across the country’s regions based upon the variety of resources available and strong influences from international trade, migration, and religion. Rich in flavours and uniquely seasoned, Thai food is known to challenge gustatory perceptions while retaining the admiration of fans both locally and internationally.

Relish in the vibrant tastes of Thai cuisine through the powerful narratives of this year’s selected works that brings alive the gastronomic intelligence within the Land of Smiles. The variety and adaptability of Thai cuisine allows for the movement towards fusion dishes while still maintaining the core essence of traditional recipes. From personal experiences by renowned chefs and writers, to peculiar health benefits of regional resources, this selection embodies the growth of Thai culinary arts and its contemporary publishers. Through these publications, the strength of Thai society is presented alongside the cultural importance of deep-rooted culinary traditions.

contact us : Hathairats S. Thai Rights Center International Affairs Coordinator The Publishers and Booksellers Association of Thailand Tel : +6629549560-4 #160 Fax : +6629549565-6 Co-inter@pubat.or.th www.pubat.or.th

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Author Highlight : Srisamorn Kongpun, Thailand’s Masterchef

Food for Health

As one of the “grand dames” of Thailand’s hospitality industry, Srisamorn Kongpun is well-known for her mastery of traditional Thai cuisine and dedication to the outspread of knowledge on Thai cooking.

A masterchef herself, she has taught many of the leading chefs in Thailand and has advised numerous restaurants, hotels, and corporate companies. Having written over a dozen cookbooks, her focus is to provide simple and easy-to-follow, local recipes that captures the true essence of Thai culinary traditions.

Her passion to maintain the classic details of these dishes, keeps alive the fundamental quality of Thai food heritage. The selected works presented in this category comes as a series of quick-and-easy cookbooks, as well as more detailed individual works.

With a variety of natural, local resources to choose from, Thai cuisine not only draws upon the tasteful elements of each ingredient, but also takes into account its supplementary health benefits.The burst of flavour in many Thai dishes and drink mixtures owes its complexity to the concoction of ingredients that includes a variation of herbs. These additions claim to have multifaceted health values that have been adopted as remedies way before modern-day medication. It could be argued that a natural treatment through well-selected ingredients may better aid the body’s healing.Through this year’s selection of works, explore the advantages of herbal recipes and apply this knowledge with focus on specific health issues such as high blood pressure.

1. Popular Thai Food 2. Thai Vegetarian Recipes 3. Thai Stir-Fry 4. Thai Curry and Soup 5. Thai Spicy Salad 6. Step-by-Step Thai Food 7. Thai Dessert 8. The Complete Thai Cookbook 9. Classic Thai Food - Delicious Recipes by the Master Chef of Thailand 10. Bite Sized Thai Food

1. Herb For Health 2. Without Which... It Won’t Be Delicious 3. Health Remedies of Limes 4. Healthy Recipes for High Blood Pressure 5. Herbal Drinks: Health Remedies and Recipes 6. Herbal Recipes for Health 7. Top Exotic Spa in Thailand

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A Local Affair: Stories Behind The Dishes

Thai Recipes: Traditional and Fusion

Thailand’s culture revolves heavily around its food heritage and appreciation for culinary arts. But to truly understand the development of these flavourful dishes into the international spectacle it is today, it is necessary to learn about its origins and get back to the basics. Personable narratives behind local specialties and secrets of family-inherited recipes brings about the core essence of daily life in Thailand’s rural countryside. This minimalistic lifestyle, encouraged by the beloved late King Bhumibol Adulyadej, follows the ideology of sustainable living and properly managing resources. The selected works in this category will draw readers into a truly local collection of family-recipes, herbal remedies, and the importance of food in celebrating Buddhist religion.

As Thai cuisine grows in popularity across the global culinary stage, there is a greater interest in learning how to cook these dishes at home. Presenting both traditional and fusion recipes, the selected works in this category covers the most important and well-known dishes in the Thai gastronomic sphere.

The recipes will bring the vibrant flavours and colours right into each kitchen, and supplement rare, local ingredients with a suitable alternative that is commonly found in any supermarket. Without having to leave the comforts of a home, everyone can experience a true taste of Thailand.

1. The Humble Homecook Series 2. The Humble Homecook 2 3. Thai Food as a Medicine 4. Cooking... in Vientiane 5. Outside the Course 6. Traditional Desserts and Local Snacks 7. Eating with Sacredness

1. 100 Tasty Thai Recipes 2. Thai Fusion Cuisine 3. Taste of Lanna 4. Everyday thai 5. Thai Curry

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All About Rice

Personal Touch: Inside the World of Foodies

Rice is the single most important ingredient to Thailand as whole. Not only is it the basic element to the majority of Thai gastronomic experiences, but it also fuels the economy and provides farmers with a sustainable lifestyle. The revered late King Bhumibol Adulyadej set out on many tours of the country’s rural area and dedicated numerous projects of development and social welfare aimed at raising the standard of life, self-sustainability, and self-reliance of farmers in rural areas. Projects such as researching rice strains for health benefits to developing artificial rain to aid agricultural production throughout the dry season has added to the importance of rice as part of the Thai way of life. With this year’s selected works, readers can find all they need to know about rice in the form of heavier reads for adults, as well as more visual and interactive reads for children.

The importance of food and culture to different people can transcend all cultural barriers and bring together a sense of harmony and familiarity. Although the ingredients may be different, and the background story may vary, the common acceptance that food is a central part of any culture provides a comfortable and open ground for exchange and understanding.

Through this year’s selected works, the narratives explore how food of both the author’s own Thai culture, in combination with those of other cultures that they have encountered, have impacted their personal stories.These are rich and fulfilling reads inside the world of food-lovers that draws upon many experiences that anyone could connect to.

1. Thai Rice 2. Where Does Thai Rice Come From and Where Does It Go Series 3. The Merry Rice 4. 100 Species of Thai rice... Local Food to International Kitchen 5. Riceberry... New Rice Specie That is Able to Give New Lives to Farmers 6. Thai Food and Dessert Menu 7. 7 Top Rice Grains 8. Rice 9. Thai Farmers will not Lose (Creativity) 10. Rice : Science and Technology

1. Nations Through Kitchens 2. The Dining Universe

7 Worlds Collide

As the world becomes more globalised, exposure to a variety of cuisines inspires many chefs across the globe to turn their interests to fusion recipes that offers intercultural gastronomic experiences. Being one of the more popular fusion choices, Thai cuisine has an adaptability that presents multiple vibrant flavours to a newly fused recipe. The complexity of ingredients allows for a greater range of culinary experimentation that can be an interesting choice for special occasions or just the daily meal. This year’s selected works brings together Thai publishers and international chefs like Daniel Green in the cultural collision of Thai and international cuisines.

1. Green’s Cuisine: Low Fat Food with a Taste of Thailand 2. Green’s Greens: Mostly Vegetables with an Oriental Twist 3. Gourmet Rice & Noodles 4. More Thai Eat 01 5. More Thai Eat 02 6. Great Food Good Fest

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Herb for Health

Without which... it won’t be delicious

For those interested in natural health benefits of fruits, vegetables, and herbs, this book informs readers of these importances through a friendly and relatable narrative. Unlike many other strictly informative health books, Herb for Heath offers a more light-hearted approach with beautiful illustrations of 20 different ingredients commonly used in Thai cuisine. With personal anecdotes from the author and tips on preparation to best maintain nutritious values, in combination with scientifically proven remedies of each ingredient, this book is an enjoyable read that will encourage readers to follow a more natural and healthier diet.

The interactive nature of this book draws attention to the variation of ingredients available throughout the Thai culinary sphere. Written in both Thai and English, this literal page-turner encourages readers of all ages to connect their own dots by understanding the value of the ingredient itself, alongside its importance of flavouring in traditional dishes. With colour and image cues, the clean format of the publication keeps up a straightforward and light-hearted message that without certain ingredients, particular dishes would not be delicious!

Author : Rattaya Nilglom ISBN : 978-616-5088-91-6 Publisher : Saeng Dao Publishing House Published Year : 2014

Author : Siriluck Bhudkod ISBN : Publisher : Saan Aksorn Published Year :

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The Humble Homecook Series

100 Tasty Thai Recipes

This two-part series written by the famous journalist “หนานคำ�” is a perfect combination of literary and culinary arts. As someone who understands the importance of different elements of cooking, as well as the art of pulling together graceful narratives, this series is a new and improved version of the average recipe book. With powerful accounts of local, Thai heritage and the secret ingredients of certain family recipes, alongside humble, local recipes and tips on how to make it spectacularly authentic, these hybrid recipe-novels will give readers a fully immersive experience into Thai culture and culinary exploration.

Any lover of Thai cooking should not miss the opportunity to browse through the 100 mustknow recipes in this book. Accompanied by a detailed photograph of the final dish, these recipes offer clear and concise ingredients lists alongside quick-and-easy cooking instructions. Some of the more complex dishes also have quick tips on how to maintain the traditional flavouring. Grouped into different sections of stir-fry, curries, snacks and so on, this cooking bible will bring authentic Thai flavours straight into any kitchen.

The Humble Homecook

Author : Amarin Editing Team ISBN : 978-616-1818-36-4 Publisher : Amarin Cuisine Amarin Printing and Publishing Ltd. Published Year : 2017

Author : Nhan Kam ISBN : 978-974-2532-48-2 Publisher : Puendee Published Year : 2005 The Humble Homecook 2 Author : Nhan Kam ISBN : 978-974-2536-08-4 Publisher : Puendee Published Year : 2005

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Thai Rice

Where Does Thai Rice Come From and Where Does It Go Series

This is a crash-course on all things readers need to know about Thai rice. From the importance of rice to the Thai economy and the late King Bhumibol Adulyadej’s involvement in Thai agriculture, to the many different strands of rice and how it has impacted the lives of Thai farmers, this short but informative selection is the essential guide to all things Thai rice.

This series combines the “Where Does Thai Rice Come From and Where Does It Go” and the “Clever Thai Farmers” books to provide a fun read about the journey of Thai rice from the very beginning of seed-planting to the cooked rice on a plate. With the use of creative graphics, minimalist illustrations, bold colours, and changes in fonts, the educational message is delivered clearly and in a visually appealing way. This series is suitable for children and adults who want to learn more about the production and importance of Thai rice.

Author : Suwat Asawachaichan ISBN : 978-974-7727-77-7 Publisher : Pla Ta Pian Published Year : 2012

Author : Piyapong Mokkapan ISBN : 978-611-7129-17-9 Publisher : Classroom Publishing Published Year : 2009

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The Merry Rice

Daniel Green Series

This quick DIY book is suitable for children with short excerpts of Thai rice heritage as well as stepby-step instructions for growing your own rice.

The friendly illustrations and the short summaries provide for an immersive learning experience on the development of rice.

Known as “The Model Cook�, Daniel Green is an internationally renowned chef, host, television personality and award winning author. This healthy-eating expert and celebrity cook has spent time in Southeast Asia and catered two of his bestselling cookbooks towards Thai and Asian fusion cuisine. Through a Thai publisher, Green has been able to explore and present Thai fusion recipes with emphasis on low-fat and vegetable-based dishes. This set allows for a foreign take on local Thai cuisine, with short and clear recipes alongside artistically arranged photographs. The collaboration of an international chef with a Thai publishing house showcases the globalised nature of culinary and publishing excellence.

Author : Pacharee Meesukon ISBN : 978-974-9552-88-9 Publisher : Saan Aksorn Published Year : 2009

Low Fat Food with a Taste of Thailand Author : Daniel Green ISBN : 978-974-7248-79-1 Publisher : Book Promotion and Service Company Published Year : 2003 Mostly Vegetables with an Oriental Twist Author : Daniel Green ISBN : 978-974-8279-99-2 Publisher : Book Promotion and Service Company Published Year : 2006