New Design Retail Thailand First Published 2016 Copyright Š 2016 Li-Zenn Publishing Limited
Li-Zenn Publishing LImited Publisher Managing Director Deputy Managing Director Executive Director
Nithi Sthapitanonda Suluck Visavapattamawon Pisut Lertdumrikarn Prabhakorn Vadanyakul Kiattisak Veteewootacharn 81 Sukhumvit 26, Klongton, Klongtoey, Bangkok 10110 Thailand tel: +66 (0) 2259 2096 fax: +66 (0) 2661 2017 li-zenn@li-zenn.com, www.li-zenn.com
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National Library of Thailand Cataloging in Publication Data Nithi Sthapitanonda. New Design Retail Thailand.-- Bangkok: Li-Zenn, 2016. 248 p. -- (New Design in Thailand). 1. Interior decoration. I. Nithi Sthapitanonda. I. Title. 729 ISBN 978-616-7800-51-6 Printed by Tiger Printing (Hong Kong) To find out about all publications, please visit www.li-zenn.com, www.li-zennpub.com There you can browse and download our current catalog and buy any titles that are in print
New Design Retail Thailand
Projects 10 16 22 30 36 44 50 56 62 72 80 86 92 102 108 114 120 126 134 140 148 154 162 172 182 192 200 208
Asiatique: The Riverfront Central Embassy Central Plaza Chiangrai Central Plaza Khonkaen Central Plaza Surat Thani Central World Empire Tower Emporium Emquartier Gateway Ekamai Harbormall Laemchabang King Power Complex King Power Srivaree Kurve 7 Maya Chiangmai Megabangna The Nine Center Platinum Fashion Mall The Promenada Chiangmai Robinson Samut Prakarn Seacon Bangkae Seacon Square Srinakarin Siam Center: The Ideaopolis Siam Paragon Siam Square One Silom Complex Terminal 21 Tha Maharaj
216 Projects in Progress 232 Conversations 240 Architects’ Directory
Retail is one of the major economic drivers of Asia while Thai Retail illustrates innovation and ideas that will energize and drive the retail development of the future. In coming of the ASEAN Economic Community in 2015, Thailand is growing as a tourist city with high potential as a logistic hub. With the acceleration of urbanization and expanding of the city scale, the construction of retail is also in a rapid development. New Retail served all dimensions of lifestyle and future expansion of residential projects and the new mass transit extension. Community malls are the most suitable configuration to serve the new communities with modern life style in Bangkok and especially Bangkok suburban area. This book has been set up as a resource book to recognize inspiring design that cover a broad spectrum of retail projects, innovative and visionary projects that on completion and still at the design or build stage contributed from highly reputed architects, interior designers, landscape architects, graphic designers and lighting designers. This book is compilation and selection of recently-constructed high-end shopping mall, department store, hypermarkets, superstore, specialty store, entertainment complex and community mall with innovative interior design, best use of lighting including best of show future projects. The book brings together abundant texts and floor plans, section and elevations, a great number of nice pictures and an analysis of the successful experiences of shopping mall industry, innovative design concepts and techniques. It is a whole-covering sample book of retail design for references.
PROJECTS
Central Embassy
Owner / Developer
Type: Shopping Mall & Hotel Location: Ploenchit Road, Bangkok Completion: 2014 Area: 144,000 sq.m. Floor: 12 + 1 Basement
The design merges the distinct features of a podium and tower into a sinuous and continuously twisting coil. The form wraps around two vertical light wells in the retail podium and at the same time encloses and exposes a series of exterior courtyards and roof gardens for the hotel. Internal spaces break apart to reveal stepped terraces and vertical gardens.
comes with great responsibility, as the seductive quality of empty form will never replace the integrity and ingenuity of a carefully developed concept. Recent advances in parametric modelling and digital fabrication has enabled the articulation of concepts with greater dexterity and increased accuracy by providing the ability to test, manipulate, and refine ideas through an iterative process of “digital craftsmanship”. This technology has opened the door to challenge conventional notions of space and to explore form in unique and dynamic ways.
Central Retail
The advent of digital technologies in the design world as both a design and fabrication tool has afforded great liberties in formmaking. This newfound freedom
Architect: PI Design, Thailand Interior: Studio DS Landscape: P Landscape Lighting: Inverse
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As a means of addressing the inherent nature of the construction climate of Thailand, the project attempts to capitalize on the surplus of manual labor available and simultaneously reduce the premium of construction technology required for the assembly of the building. This is an inclusive architecture that integrates tradition and modernity, digital technology and craftsmanship. By embracing advanced technology and concepts as well as ac knowledging local heritage and culture, Central Embassy is an articulation of the search for a perceptive and holistic contemporary architectural language. It is a design that is demonstrative of its time, but rooted in Thai culture and heritage.
The introverted nature of large-scale retail developments dictates that large expanses of exterior facade are opaque and inward facing. These continuous runs of blank wall are taken as an opportunity to provoke visual interaction with the facade through the application of an innovative and bespoke ceramic tile facade system. The intentions of this facade are to create a fluid and highly intricate pattern that will engage viewers and lead their eyes along the wrapping ribbons of the building mass. The resulting dynamic moirĂŠ pattern of the tiles produces a stunning visual effect that changes with each step.
The internal retail spaces are defined by a series of pedestrian canyons that are carved from the interior. As the walls of the canyon pull apart, the floor slabs are articulated as an elastic network of trajectories and perforations linking shopping destinations, sight lines and natural light in a non-linear experience.
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EmQuartier
Owner / Developer
Type: Shopping Mall & Office Location: Sukhumvit Road, Bangkok Completion: 2015 Area: 200,000 sq.m. Floor: 9
The EmQuatier is a grade A office building and department store, owned and operated by The Mall Group, consisting of 38 floors with a total building area of 200,000 square meters, including a podium and seven floors, a basement, and 31 floors of office tower for rent. This project is located opposite to Emporium Departmental Store, near Phrom Phong BTS station.
The EmQuatier is divided into three main parts, connected by several walkways, which consists of ‘The Glass Quartier’, ‘The Helix Quartier’ and “The Waterfall Quartier”. The building-floor plates are shifted and not align with each other which create a spiral shape and also allow spaces for outdoor terrace on each floor, blurring the inside and outside of building.
The Mall Group
Design Consultant: BOIFFILS Architecture LEESER Architecture AU workshop Project Development The Mall Group Executive Architect: Duangrit Bunnag Architect (Building A) Design 103 (Building B & C) Interior: BOIFFILS Architecture Executive interior Designer: RDG Planning & Design Project Development The Mall Group Landscape: Loup & Co Silverwood Landscape Design Executive Landscape Architect: P.L. Design Lighting: Arup Lighting New York (Exterior) Pha Concepteurs lumière (Interior) Executive Lighting Designer: Luma Rain Forest Chandelier: BOIFFILS Architecture Patrick Blanc
Opened in May, 2015, EmQuatier is the newest collection of luxurious shopping malls, known as the District EM (including; EmQuatier, Emporium, and EmSphere). It’s expected to become a world-class destination for shopping, dining, and entertainment in Bangkok, Thailand.
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Glass Reinforced Concrete (GRC) used for the building envelope is flexible and bendable to the desired curves and lighter than normal concrete. It is also more suitable for a large piece of work than other materials. The fine and self-cleaning surface provides easy maintenance.
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GER
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Ground Floor
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GUAR
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GER DEN
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SOI SUK
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ESCALATOR
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LIST OF DRAWING A0 - 01 A1- 001A1- 002A1- 003A1- 004A1- 005A1- 006A1- 007A1- 008A1- 009A1- 010-
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( B1 )
( BM)
1 ( 1st ) 2 ( M) 2 ( MM) 3 ( 1st ) 3 ( 1M) 4 ( 2nd) 4 ( 2M) 5 ( 3rd)
1:500 1:400 1:400 1:400 1:400 1:400 1:400 1:400 1:400 1:400 1:400
A1- 0115 ( 3M) A1- 0126 ( 4th) A1- 0137 ( 5th) A1- 0148 ( 15th) A1- 0159 ( 16th) A1- 01610-33 ( 17th-40th) A1- 01734-38 ( 41st-45th) A1- 017( 46th) A2- 01 - WEST ELEVATION A2- 02 - SOUTH ELEVATION A2- 03 - EAST ELEVATION A3- 01 - MAIN SECTION
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1:400 1:400 1:400 1:400 1:400 1:200 1:200 1:200 1:400 1:400 1:400 1:400
0 30005000 10000
3 4
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A0-01
1 1
1. Main Entrance 2. BTS Connection 3. Hall 4. Retail Shop 5. Restaurant 6. Anchor
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West Elevation
Revised-2015-09-29
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To create the flowing path and reflect clean look for modern interior; white terrazzo is used both cast in place and precast.
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Robinson Samut Prakarn
Owner / Developer
Type: Shopping Mall Location: Sukhumvit Road, Samut Prakarn Completion: 2014 Area: 55,450 sq.m. Floor: 3 + 1 Basement
The design concept of this project was inspired by the location of the project: Samut Prakarn, a province enriched with a cultural and physical context that contributed to a dynamic exploration for the architectural team. The word “samut� in Thai (meaning sea) in particular sea waves, became an inspiration for the curved lines upon the building plan and facade. A group of slanted columns that mark the main entrance of the building resemble the mangrove trees that are still commonly found in the area. This combination between the curved and the use of color help translate the bulky blocks into a dynamic and fluid-looking building.
The material used went some way to help achieve a unique character for this building and to stand out from the dense context of the site. Aluminum composite, glass and steel were used on the front facade to enhance the sense of fluidity, liveliness and dynamism, which is clearly visible throughout this project.
Robinson Department Store
Architect: Plan Associates Interior: Coco Studio Landscape: Plan Associates Environmental Graphic: 760i Architect & Consultant
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Legend 1. Main Entrance 2. Retail Shop 3. Restaurant 4. Anchor 5. Cinema 6. Entertainment
B
4
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Section A SECTION A
Section B SECTION B
North Elevation
NORTH ELEVATION
West Elevation
WEST ELEVATION
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Third floor: The front area of the movie theater. Promotion area on the second floor. Open well atrium. The corridor between the retail and department store. Food court on the third floor.
Siam Center The Ideaopolis
Owner / Developer
Type: Shopping Mall Location: Rama 1 Road, Bangkok Completion: 2013 Area: 50,000 sq.m. Floor: 4
Opened for business in 1973, Siam Center, developed by Siam Piwat and located in the prime Bangkok downtown area of Siam, is Thailand’s first and most modern shopping center recognized for its internationally-acclaimed standards.
mon perception of and approach to designing a shopping center: a shopping experience that showcases uniqueness and creativity. Under the Ideaopolis concept, the overall design of the new Siam Center is called “Modern Industrial Look” which is a combination of industrial chic and ultra-modern living, with contrasts in appearance and atmosphere. The design plays with unconventional lighting and colors, darkness and light. Steel, glass, wood and stainless steel were utilized in a detailed decoration to create the uniquely magnificent designs for Siam Center. The style promises to have a long-lasting contemporary character for years to come.
Siam Piwat
After 40 years of operation and having been renovated six times, in 2013, Siam Center unveiled its latest total revamp under the concept of “Ideaopolis” - an arena of imagination and creativity without limits in art, fashion, technology or lifestyle. Siam Center has evolved into the center of ideas and inspiration as it boats avant-garde designs and ideas that redefine today’s com-
Architect: Urban Architects Interior: Urban Interior Landscape: Planning Workplace Environmental Graphic: Urban Graphics Lighting: Vision Design EEC WSP
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Inspired by SoHo in New York, where brands, from luxury labels to high street names, left behind their usual store design to blend into the unique environment of the district, Siam Center is the first shopping center in the world in which all of the stores collaborated in creating an exciting and total transformation of a retail space. Thailand’s leading brands and well-known global brands in fashion, lifestyle, and food and beverage, agreed to individually design the most unique concept shops on their own, but also ensured they were aligned with the main unified design concept of Siam Center.
Siam Center’s main entrance from Parc Paragon, the plaza that connects Siam Center with Siam Paragon.
Section A
West Elevation
South Elevation
Section B
n
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Legend
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2 5 4
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4 1
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Ground Floor
1. Main Entrance 2. Entrance - Link to Siam Paragon Shopping Center 3. Entrance - Link to Siam Discovery Shopping Center 4. Retail Shop 5. Event Space
As a leading innovative shopping center, the latest technology has been brought together to complement the design, interior decoration and functionality of Siam Center. Over 500 LED screens and monitors have been installed throughout the building to create a powerful interior ambience. The 4th floor was designed as a large, high-ceiling food atrium with a skylight to enjoy the day light, making Siam Center the hangout spot that best responds to the demands of the new generation. Siam Center adopts a special lighting approach with lamps specially designed for individual areas as an art piece.
Siam Center “The Ideaopolis� has received many awards and recognitions. Among these include 2013 Best Commercial Renovation/ Redevelopment of the Asia Pacific Shopping Center Awards, 2014 Gold Award winner of the Asia Pacific Shopping Center Awards in the Renovations/Expansion category organized by the International Council of Shopping Centers (ICSC), and ICSC 2015 VIVA Best-of-the-Best Awards, Honoree for Design/Development.
PROJECTS IN PROGRESS
Bangkok Midtown Joice Owner / Developer Property Perfect
Type: Shopping Mall Location: Ratchadapisek Road, Bangkok Completion: 2017 Area: 152,000 sq.m. Floor: 7+2 Basement
Architect: Architects 49 Interior: PIA Interior Landscape: Landscape Architects of Bangkok
Ratchada road is rapidly developing to become Bangkok’s central hub for entertainment and retail by day and night. Vibrant activities line both sides of the road along the entire stretch, which led to the idea of merging the two sides with a bridge. This link will become critical to the animation of the two sides as each end is able to feed into the other, effectively dispersing people into the surrounding areas and creating an energetic vicinity. The project has been designed to target a wide range of individuals and provide access from all modes of transport, including buses and also one thousand parking spaces to create connectivity from outside to inside. Shops occupy the retail outlet, differing in charm, merchandise and even opening hours. The facade features dynamic lines and contours, like a piece of art inspired by the entertainment personality of the district. The emphasis revolved around the circulation flow and a refined layout of retail spaces. There is a large front atrium which acts as the heart of the project and connects all the levels together via a frenzy of escalators. These elements boldly merge to create a unique and iconic symbol of a future destination.
CONVERSATIONS
Kriengsak Tantiphipop The Emporium Group CEO
What is the key concept behind your development?
How are your experiences working with the designers?
How much are creativity and retail development interelated?
The aspirations for this project began in 1997. EM District is the sequel mission for the group (after The Emporium) to create the ultimate luxury shopping and lifestyle destination in Bangkok. Home to global brands, the added combination of EmQuatier and EmSphere adds value, not only as another standalone landmark of Sukhumvit, but also as a representative of the whole area’s lifestyle, which showcases a mixture of culture through its sophisticated and delicate design that allows anyone to enjoy a better quality of life from the inside as well as seeing the entire district in a 360 degree perspective. EM District aims to become part of the “architecture of life�, where humans play a major role in keeping the building alive.
The selection of designers was based on their profound understanding of art, function, and design, such as New York specialists in museum design and traffic circulation were selected and teamed up with a French designer to add a sophisticated accent to the estate. The cooperation of top class Thai designers with a keen eye and passion in modern and stylish work was required in order to drive the project smoothly into the desired direction. As the concept of this architecture was rather abstract, it involved hard work in every process from the designers and partners. This involved the production of 1,080 pieces of GRC stones in individual molds and sizes and shapes, assembling each two-ton piece on the free form structure, levelling each retail space to the sloped floor, along with finishing touches. Without any expectation, the project also received The Best Asia Design Award.
Positioning the compound as an urbanized luxury lifestyle mall, the design of EM District maintains its magnificent appearance while serving as a living space where humans can be in touch with nature. Appearing as if a cloud in the wind, EmQuatier is the interpretation of the initial concept of organic form. The open-space is designed to bring in the sky, park, or sunset through the windows of every retailer where a 360 degree view is granted to serve fast-paced urbanites who usually spend most of their time inside closed walls, while the green areas, fully packed with all sorts of plants, are provided for those who seek balance in their lives. With the distinctive slope and amber walkway, all visitors will appreciate the quality of life, where even those with wheelchairs and prams can take their share of happiness with their family or loved ones.
What are some of your new ideas and innovations that will energize and drive the retail development? To fulfil the unfinished vision of living standard leverage, EmSphere, situated on a 700,000-square meter site, is a project that will take us to the next stage of evolution. Designed to encircle Benjasiri Park, EmSphere is not only an incredible shopping paradise packed with complete facilities but also a heaven of culture, where large lush green areas with plenty of shade will provide people with a moment to let go of their stress or just a pause for a daydream during the hectic hours. Compared to the rest of the nation, this is only a small enterprise with a big dream hoping to begin the development for the country from this quarter known as EM District.