INTRODUCTION

BRAND ME

INTRODUCTION

Over the summer of 2021 we were given tasks to complete in order to successfully respond to our ‘Brand Me’ module. These tasks have helped me to develop a personal brand concept. This part of the module needed to be well researched and include areas such as self-reflection, influences and best suited market sector. This report looks at how the brand me module has helped me gain a better understanding of myself as a marketing and communications student. I will explore how the areas I have researched have helped me to figure out which market I best fit into and helped develop my brand. To begin this module I was given various questions to answer in order to gain a better understanding of myself and to find out who I really am. My summer research and secondary research really helped me to discover the values I believe in and the most important influences to me. I realised that my childhood played a massive part in the person I am today and the beliefs I believe in. I will explain the areas I have researched which have helped me to figure out which market my brand fits into and the key concepts to my brand. Initially, I struggled to get started on these tasks as I rarely take time to think about who I really am. However, all of the questions I answered throughout these tasks have helped me to gain a better understanding of myself.