Pixel Magazine - 25th September 2012

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ISSUE NO. 881

The magazine that understands the world of imaging, past, present and future

News Sony and Hasselblad in CSC Partnership Hasselblad is to work with Sony Corporation to cultivate new markets for consumer digital imaging products and develop its product portfolio to include a new range of advanced mirrorless interchangeable lens cameras, which will be followed by new products for DSLR and compact camera segments. Hasselblad and Sony have agreed further on plans for the two organisations to work together in efforts to achieve technical and engineering breakthroughs in various photographic technology challenges. Said Dr. Larry Hansen, Hasselblad Chairman and CEO: “This partnership will enable us to access an area of the photographic sector which we have never reached out to before, by tapping on Sony’s technology.” sony.com, hasselblad.co.uk

Retailers Speak Out on Grey Import iPhones Retailers around the world and particularly in the UAE have warned customers to avoid iPhones on the grey market, where they could pay twice as much for a product with no warranty. Ashish Panjabi, CEO of Jacky’s Electronics, said that the benefits of buying the new iPhone through licensed distributors outweigh any perceived benefit in buying the phone off the grey market. “Owning one before anybody else is a status symbol, especially in this country, and that might lead some to resort to the grey market but consumers will only end up harming themselves if they choose to do so.”

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25/09//2012

Connectivity will save cameras Research proves wireless transfer would encourage consumers to use cameras more.

InfoTrends’ most recent discovery, based on an analysis of findings from a survey of over 1,300 consumers about their use of smartphones, tablets, and connected TVs found that wireless connectivity could be the feature that safeguards the future of the camera trade. One interesting finding was that nearly 75% of smartphone users who also take digital photos or shoot digital video would be interested in the ability to wirelessly transfer photos or video from their digital camera to their smartphone. Furthermore, 68% of those respondents said that having that ability would actually cause them to use their digital camera more. Many consumers own multiple photography devices and the ability to easily transfer content between these devices will help encourage

the viewing, sharing, and printing of photos from both connected and non-connected devices. Infotrends has also made a new Connected Imaging Trends service available... see page 3.

Best Ever Smartphone Photos As the first Android cameras hit the market and more compacts are launched with WiFi connectvity, Nokia once again raises the bar for camera phones.

The newly announced Nokia Lumia 920 is the flagship Windows Phone 8 smartphone, including the latest advances in Nokia PureView imaging innovation, which recently brought a 41 megapixel phone camera to market. Using advanced floating lens technology, the camera in the Nokia Lumia 920 is able to take in five times more light than competing smartphones without using flash. “Nokia PureView continues to make it possible for a smartphone camera to take the kind of images usually only seen on a standalone SLR camera,” said Jo Harlow, Executive Vice President of Nokia Smart Devices. “With the Nokia Lumia 920 we have made it possible to shoot pictures and video at home, outdoors, in a restaurant or even at night, and come out with professional-looking results.” “We view imaging as a core area for differentiation in the smartphone space,” said Crawford Del Prete, Executive Vice President of WW Products and

An untouched image taken on the preceeding Nokia Lumia 808

Chief Research Officer, IDC. “Low light photography has been a weak point for smartphones. Nokia has addressed this with PureView technology to create real customer value.” For full details on the new Lumia 920 and 820 models, see our Launch Pad on page 13.

reacts quickly, misses nothing

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Capture all the action with 12 framesper-second shooting, 1080 Full HD movie capture and continuous autofocus for movies and stills. www.pixellive.co.uk www.sony.co.uk/alpha57

BEST IMAGING INNOVATION Sony SLT, Translucent Mirror Technology

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