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News Google Acquires Nik Software/Snapseed Google has officially announced that it has acquired Snapseed app makers Nik Software. The acquisition, which was completed for an undisclosed sum of money, is seen by many as a direct response to Facebook’s recent acquisition of Snapseed competitor, the popular photosharing app Instagram. Nik Software produces a wide variety of digital imaging software for computers and smartphones. Snapseed allows users to capture, edit and share photos via social networks. Nik software said: “With Google’s support we hope to be able to help many millions more people create awesome pictures.”
Tetenal to Distribute GP Batteries Tetenal have announced their partnership with GP Batteries, to promote and distribute their range across the photographic channel. GP’s strategy for continued innovation allied to quality and reliability along with a competitive pricing policy has enabled them to become established as a strong 3rd in terms of battery market retail coverage. Their drive towards ‘greener’ battery technology in particular has seen GP described as the ‘rechargeable experts’. This is backed up by some notable awards including one from the prestigious Which? report. www.tetenal.com
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TheLeft_creative_prem_kumar_print magazine that understands the world of imaging, past, present and future Donnerstag, 10. Mai 2012 13:23:23
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Sony to Invest £400m in Olympus Freitag, 11. Mai 2012 18:05:13
New alliance promises huge investments in consumer digital imaging and medical applications for both brands’ innovative camera technologies. Following rumours of investment from a variety of companies, it is confirmed that Olympus will receive financial backing from Sony in a new alliance which both companies hope will strengthen their medical and consumer digital imaging businesses. Speculation of such a deal has been rife since Olympus first made headlines with financial scandal, which caused share values to drop below the level expected of a sustainable business. The joint statement released by both companies said that Olympus Corporation and Sony Corporation have entered into a business alliance agreement and a capital alliance agreement through
a third-party allotment of Olympus’ common shares to Sony. Hiroyuki Sasa, President of Olympus said “Olympus has been pushing to enhance its financial strength. Partnering with Sony will provide great advantage to Olympus and enable the two companies to exchange various complementary competencies. Investment from Sony will help strengthen our financial base. In addition, through this alliance, the strengths of the two companies will merge.” Kazuo Hirai, President and CEO, Sony Corporation, added: “As part of our strategic initiatives announced in April this year, at Sony we are aggressively... continued on page 7
Wise Up to Smart TV
New findings show that China, India and Brazil have been quicker to take up the opportunities offered by Smart TV than the UK and US. People in markets such as China, Brazil and India use the opportunities offered by webconnected television more than those in the UK, US and Germany, according to research carried out by GfK. Their study found that western consumers are stuck in an ‘analogue’ mindset, whereas viewers in emerging markets are more likely to exploit the digital capabilities of Connected TV. GfK’s findings show that, in broad terms, ‘Social TV’ has yet to fully take-off. Globally, just 28% of viewers said that they found programmes that they can interact with to be more interesting to watch. And only a quarter (25%) thought that tweeting and commenting on programmes ‘enhances the viewing experience’. Richard Preedy, Research Director at GfK, comments: “Our findings suggest that broadcasters need to integrate their social elements far more engagingly into the fabric of the programme, to encourage viewers to interact.” Viewers in countries such as China, Brazil and
India are more motivated to interact with programmes than those in the UK, US and Germany. This is indicative of the emerging markets having seen a greater and more rapid uptake of enhanced TV capability, compared to consumers in the markets that are traditionally seen as more developed. They are also likely to use more of the functionality offered by the latest television sets – with three-quarters (75%) of continued on page 3
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BEST IMAGING INNOVATION Sony SLT, Translucent Mirror Technology
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