ISSUE NO. 873
The magazine that understands the world of imaging, past, present and future
News Olympus Reduce Prices on Pen Range The multi-award-winning PEN Trinity has become an even more attractive option with new lower pricing, just in time for the summer. The E-PM1 is now available at £329.99 for the single lens kit and £449.99 for the twin lens kit, while the E-PL3 is now £399.99 as a single lens kit and £519.99 with two lenses. The flagship E-P3 can be purchased for £699.99 with the M.Zuiko 14-42 mm lens. Olympus are also still offering up to £200 cashback on the purchase of selected PEN lenses, adaptors and accessories until the 31 May 2012. http://olympuspen-lensesandaccessories.sales-promotions.com
Rare Leica Fetches £1.7 m at Auction A rare Leica O-series became the world’s most expensive camera recently when it sold for €2,160,000 in Pic: amateurphotographer.co.uk Vienna. The camera is one of only twenty or so ever produced in the early 1920s, which pre-date the first mass produced stills cameras for 35mm by a couple of years. A similar camera was bought at auction for around £1.2 million last year. The auction house has stated that the buyer wishes to remain anonymous. www.leica.com
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www.pixel.co.uk
22/05/2012
Retail Imaging Show REFOCUSED The Retail Imaging Show has been reimagined for today’s imaging industry.
Pixel is spleased to announce the 2012 Retail Imaging Show will be held on 12th October 2012 in Weybridge. The new look show will incorporate a number of changes which are the result of extensive consultation and research, aimed at futhering the show as a unique and unrivalled opportunity for the imaging industry to share knowledge and conduct business in person - a rare and valuable luxury in today’s digital age. The 2012 Retail Imaging show will take place in an exciting new venue for this year, with entertainment and interest to ensure that there’s plenty of subject matter for the product testing which will be an integral feature of this year’s show. The 2012 programme will also feature longer
opening hours and advanced scheduling options to allow all visitors to make the most of the facilities and features available to them on the day, including brand new seminars and tutorials. For all the exciting details, see our special feature on page 4!
Generation Mobile More than half of under 16s have only ever used a phone to take pictures. New research from a MyMemory.com has revealed that around half of those aged 16 and under have only ever used a camera phone to take photographs; with just a quarter claiming to own a digital camera at the moment. 1,611 parents of children aged 16 and under took part in the photobook website’s survey answering questions in relation to the experiences of their children as well as themselves. Those taking part were asked if their children had experience of taking digital photographs, to which a reassuring 92% of the parents taking part said “yes”. In contrast, the parents in the study were asked if their children under the age of 16 had experience of taking nondigital photographs, to which an unsurprising 88% said “no”. The majority, 52%, admitted that their children had ‘only used a camera phone’ to take digital
photographs. For the adults themselves, a third, claimed to use their camera phone as their main photograph-taking device, with over half explaining that they believed that their camera phone produced ‘just as good quality photographs as a digital camera.’ This reveals a large proportion of parents who use their digital camera more than their phone for taking photographs, but whose children have never used a digital camera, instead having their entire picture taking experience based on the use of cameras in smartphones. When the parents were asked if they still used analogue cameras and film themselves, just 8% of those taking part in the study said “yes”. The study also revealed that over three quarters, 76%, of those taking part admitted that they ‘missed’ taking photographs on film. www.MyMemory.com
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