Pixel Magazine - Issue 951- May 2015 by Life Media Group

ISSUE NO. 951

www.pixel.co.uk

INSIDE

LP_Pixel_Ears_46x53mm.indd 1

LP_Pixel_Ears_46x53mm.indd 2 30/09/2014 30/09/2014 11:47 MARKET WATCH, USING SOCIAL MEDIA IN RETAIL, CROWDFUNDING A NEW GENERATION, THE GROWTH OF PORTABLE PHOTO PRINTING, WUNDERSHINE INTERVIEW AND MUCH MORE...

This Issue Includes... Who gets your vote in the digital camera market? P10. Crowdfunding a new generation of photo tech start-ups. P20.

TOP CAMERA ANNOUNCEMENTS OF THE MONTH We round up some of the biggest launches of the last month

The Canon Selphy CP1000 - The growth of portable photo printing. P23. Innovating Tech: The photo frame that prints. P28.

Canon Sponsors Rugby World Cup

Canon has been appointed Rugby World Cup 2015 sponsor. James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa, said: “We are thrilled to extend our long history of involvement in the world’s best sporting events by supporting the Rugby World Cup for the first time. Images play a vital role in bringing the emotions and action of global sports to fans that are not able to experience the events in person.” PHOTO -

IMAGING -

Taken with Sony A-mount Zeiss Lenses

A good selection of products have been launched in the last month, from compact cameras to 4K camcorders. Here’s a brief run-down of April’s launches with all the quickfire info you need to know to inform customers: Sony A-mount Zeiss Lenses Sony has added to its A-mount VIDEO

AUDIO

line-up with the SAL2470Z2 VarioSonnar T* 24-70mm F2.8 ZA SSM II standard zoom and SAL1635Z2 Vario-Sonnar T* 16-35mm F2.8 ZA SSM II wide angle zoom. Both are aimed at pros and ‘discerning’ enthusiasts and according to Sony ‘deliver significant improvements in image quality, ghost reduction and AF -

MOBILE

STATS

PEOPLE

performance, together with a new dust and moisture resistant design’. RRP: TBC Available: TBC Continued on page 6... -

RETAIL

BUSINESS

NEWS

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11:47

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NEWS

WELCOME To Pixel Magazine A new week, a new government – and a new Pixel! After the excitement of the election, it’s time to get back into business as usual. In our all-new Market Watch section on page 10, GfK reveals which cameras have earned the public vote so far this year, while we take a closer look at Sony’s plans to invest further in smartphone sensor production. As part of our brand refresh, we’ve included more features than usual - including top tips for retailers who want to harness the marketing power of social media, news from the ‘golden oldies’ of the Scottish photo trade, and a look into the rising trend of 4K photography. In our incorporated In:Print section, we speak to Canon to find out whether the brand’s latest wireless photo printer is indicative of a growing market, and discover a truly innovative approach to picture

Find out more info on this month’s news bites at Pixel.co.uk

Apple Buys Camera Tech Company Apple has acquired Israel-based ‘small camera module specialist’ LinX for $20m. LinX produce multilens modules for 2D and 3D capture with features such as retrospective focusing, 3D object modelling and real-time background replacement for video calls.

framing in our interview with tech start-up Wundershine. We hope you enjoy our new format. As always, we welcome suggestions and news from the trade community. Please contact zoe@pixel.co.uk to contribute.

New UK Head of Hama From April 2015, former Vivanco Managing Director Paul Irish is set to take over the UK operations of Hama under the new title of Country Manager. Paul is expected to bring a wealth of skills and expertise into the fray. This includes over 20 years of experience as Managing Director of leading technical accessory supplier Vivanco, a company that he started himself from scratch in May 1991.

Enjoy Your Read! Zoe, Editor

Canon buys photosharing startup ‘LifeCake’ Canon has announced the acquisition of London-based digital startup LifeCake. LifeCake is an app for parents to organise, share and store key moments of their children’s lives, enabling them to create photo and video timelines that can be viewed both digitally and via printed photobooks.

Industry News Bites

Alberto Spinelli, Director of Digital Services at Canon Europe, said: “Today, we are all taking more photos on more devices than ever before but often become overwhelmed and even disconnected from them. We would all like to be able to quickly find our photo as we remember a moment – at the swipe of a finger – and relive it on any screen, or print it to hold. At Canon, we are building digital

Olympus Stride Into Summertime with New Kit and Special Offers Olympus have announced a brand new, Limited Edition OM-D E-M5 Mark II with a titanium-plated OM icon, two new M.ZUIKO PRO lenses; the M.ZUIKO DIGITAL services to help people do just that with tailored experiences. “Lifecake is an extremely exciting addition to the Canon Group providing a digital service that makes it easy for families to take control of their ever-increasing

ED 8mm Fisheye 1:1.8 PRO and the M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO. This, along with some great new Summer cashback deals could be just the tonic as we head into holiday season. number of photos. This acquisition fits perfectly with our vision to give everyone taking photos the tools to bring their stories and experiences to life – and engage with them whenever and wherever they choose.”

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BEHIND THE COUNTER

Behind The Counter

Pixel’s Behind The Counter section shines the spotlight on counter-staff to delve into the daily life of photo retail

James Lemmon

Wex Photographic Store

Behind the Counter turns the spotlight on counter staff in photographic shops across the country with a mix of silly and (slightly more) pertinent questions. Here, counter staff at Wex Photographic have kindly provided the answers you’ve been dying to know. If you own/run/work in a camera shop and you’d like to get involved, please email zoe@pixel.co.uk

James Lemmon What’s your favourite thing to take photos of? Landscapes and sport. I enjoy the tranquillity of landscapes whilst on holiday, and the action of sports using my Nikon 70-200mm f2.8 VR II. What have you got for lunch today?

Paul Burgess

place for them, but in my view it is not technically classed as a photographic skill, as they are quite often taken on auto mode by a point-and-press camera, or a camera-phone. What’s the most embarrassing thing that’s happened at work? I’ve done the classic and forgotten to remove the lens cap before playing with a camera, multiple times in succession. Not cool.

Paul Burgess What’s your favourite thing to take photos of? Portraits and macro.

Sandwiches.

What have you got for lunch today?

Have you ever served a famous person in-store?

Chicken and bacon sandwich, crisps, bar of chocolate and a banana.

Unfortunately not that I can recall.

Have you ever served a famous person in-store?

What do you think of selfies? My opinion on selfies is that there is a

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I haven’t personally but we did have Stuart White from Look East in once.

What do you think of selfies? Not a fan, especially the ‘duck face’ ones! What’s the most embarrassing thing that’s happened at work? Managed to drop a lens once. Rolled down my leg and managed to stop it rolling down the stairs. Didn’t break!

Company Profile Wex Photographic was established in 1997. It offers a dedicated service for photographers at every level – a service that has been enjoyed by over 600,000 customers. The company’s core values (dedication to service, photographic expertise and outstanding customer support) are underpinned with competitive prices and a commitment to holding products in stock for immediate delivery. The result is an award-winning formula which has enabled Wex to become one of the UK’s largest online specialist photographic retailers. For Orders, Enquiries & Advice: call: 01603 486413. M-F 8am-7pm Sat 9am-6pm.

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TOP CAMERA LAUNCHES

Top Camera Launches of the Month Continued...

Nikon 1 J5 This compact system camera from Nikon is compact with retro styling, just like its award-winning predecessor 1 J4 – but this time it’s 4K capable. Its sensor is 4x larger than those found in most compact cameras, and it captures 20.8MP. The major selling point for this camera is its quick autofocus, good for low light and fast-moving objects.

Olympus TOUGH TG-4 The latest compact in Olympus’ tough range has five main selling points: its ultra-bright 1:2.0 lens, its Variable Macro system (for nature lovers), its range of system accessories (find out what to stock pixel.co.uk), its convenience (GPS, WiFi, geo-tracking and more) and its toughness.

Canon XC10 and Canon C300 Mk II This month Canon announced its two new 4K cinema cameras – the C300 Mk II for filmmakers and broadcast producers (featuring dual DIGIC DV5 processors, new professional codecs and a rugged design) and the XC10 for enthusiasts (compact, lightweight and versatile).

RRP: Nikon 1 J5 body only: £349.99 Available: 30th April 2015

RRP: £349.99 Available: May 2015

RRP: C300 £11,299, XC10 £1599.99 Available: June 2015

Pentax K-3 II Following the success of the K-3, the new Pentax K-3 II introduces a new ‘Pixel Shift Resolution System’ to produce ‘exceptionally high res images’, as well as an enhances shake resection mechanism to reduce blur. It has a 24.35MP sensor, a 27-pont AF system, and GPS module.

Sony Cyber-shot HX90/HX90V The two new digital compact cameras from Sony are being pitched as great travel companions due to their ‘easy-to-use prostyle functions’. These include a Zeiss 30x zoom lens and 18.2MP Exmor R CMOS sensor. A control ring for manual focussing and zoom gives a DSLR-style feel while the tilt screen caters for the selfie trend. The HX90V benefits from built-in GPS to automatically tag shots with location info.

Sony FDR-AX33 4K Handycam The new 4K Handycam features Balanced Optical SteadyShotTM image stabilisation for 4K or Full HD footage. It records at 100Mbps high-bit rate and XAVC S recording format. The camera also has built-in software that automatically assembles a short film of key footage ready for instant live sharing. Crucially, the FDR-AX33 is Sony’s most affordable 4K Handycam.

RRP: K-3 II Body only £769.99 Available: 22 May 2015

RRP: TBC Available: TBC

RRP: TBC Availability: TBC

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DNP

Compact, Energy-Efficient and Available Now... The DS620, the world’s most compact photo printer in its class, is ready to buy

etailers and event photographers will be next printing order of 10x15cm (4x6-inch). That where space efficiency is required, and perform pleased to hear that the highly-anticipated is 100% usage of the media without any losses. flexibly in integration with self-service printing DS620 dye sub digital photo printer is The DS620 is designed to reduce power systems such as kiosk systems. now available to purchase. consumption in standby mode by up to approx. The latest portable printer from DNP is -98% (<0.5W) compared to the DS40. All these Is It Productive? installed with a dedicated ink ribbon, which new features will benefit the shop with increased While it’s shrunk in size and weight, the DS620 reduces wearing down of the thermal print head, profitability. has an increased image output. Standard extending its life and minimising maintenance 10x15cm (4x6-inch) images are produced in costs. Reliability is increased further by a 8.4 seconds. This makes DNP’s warranty of either two years or new flagship printer the ideal 100,000 prints (whichever comes companion of event photographers “Reliability is increased further by a warranty of first) – so retailers can sleep easy searching for mobility and speed. knowing if anything goes wrong, either two years or 100,000 prints – so retailers Further, users will note the the business won’t have to suffer. improved gloss level in pictures, can sleep easy knowing if anything goes wrong, providing even more vibrant Is It Cost Efficient? pictures for consumers. the business won’t have to suffer” No matter what kind of print quality and surface you choose, the new Does It Offer Options? ink ribbon rewind function makes Today more than ever, customers sure the most efficient ribbon consumption by What About Taking Up Space? expect choice. Fortunately, the new printer can maximising the 10x15cm (4x6-inch) photos Every square metre of floor space in your shop produce a variety of prints with different finishes using the 15x20cm (6x8-inch) media (3.5x5 inch is precious. Measuring 27.5 x 36.6x17cm, the - glossy and matte and in different sizes photos on 5x7 media). When you want to print DS620 is 14%t smaller and 14% lighter than 5x3.5, 5x7, 6x2, 6x4, 6x6, 6x8 and 6x9. only one 10x15cm (4x6-inch) and the last half the DS40. The 0.1m2 small footprint allows for part of the media remains unused in the last easy transportation and stacking with additional order, the printer will rewind the 15x20cm (6x8printers for high output functionality. It makes For more information, head to www. inch) media and use the remaining ribbon for it easier to connect to in-store order terminals dnpphoto.eu

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www.dnpphoto.eu sales@dnpphoto.eu www.pixel.co.uk 9

MARKET WATCH

Who Gets Your Vote in The Digital Camera Market? In the wake of the 2015 general election David Macphee, GfK Photo Analyst, reveals which digital cameras are winning votes so far this year

Fixed Lens vs Changeable

-25% Fixed Lens

-13% Changeable

-17% SLR

Market continues pivot towards Changeable Lens & CSC

+4% CSC

*Data is based on volume MAT March 15, GfK GB Panelmarket

or the past few weeks of full-on election of the smartphone has shaken up the photo up 8% in the 12 months to March 2015. campaigning we have been bombarded establishment. This has seen the swing-ometer Over the same period the decline in SLR has with information from the parties, the of digital camera market share move away from continued. media and even people down the pub. Bored fixed lens (which declined at -25% volume in A live debate surrounds the question, who of it yet? the year to March 2015) and towards the more is buying CSC? Is CSC capturing those firstThis year first-time voters numbered around resilient changeable lens segment (just -13% time voters in the changeable lens market, three million - with activity only ramping up over the same period). stealing votes from SLR, or does it represent in the last seven days leading up a proportion of the electorate who to election day. It’s those votes benefits in both? The answer, of “In contrast to voting, picture taking has never see we couldn’t predict that ended course, is far from black and white. up having a huge impact on the A crucial factor in determining the been so popular, and the revolutionary impact end result. In a way it is a similar long term landscape will be the ability of the smartphone has shaken up the photo situation for the camera market. of SLR brands to maintain high levels According to our statistics, those of brand loyalty. That brings us to establishment” setting out to buy a camera for the trust and, as in politics, trust is key. first time accounted for around a In an increasingly niche market with quarter of market volume in 2014. average spend rising, a trusted brand But what are they buying? With such a One of the key battleground constituencies is key to success, and retailers able to cut bewildering array of models, and so many is that of changeable lens, where the long through the jargon provide sound advice and potential sources for advice (blogs, forums, established dominance of SLR is starting to embrace mediums such as targeted online reviews, friendly recommendations and so on) come under threat from the emerging CSC videos stand to win popular support. – which cameras are getting the public vote in segment. With targeted messaging conveying the photographic market? benefits of portability and connectivity while David Macphee In contrast to voting, picture taking has never maintaining high image quality, support has 0207 890 9061 been so popular, and the revolutionary impact grown for CSC, with volume up 4% and value David.Macphee@gfk.com

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MARKET WATCH

Sony Boosts Smartphone Sensor Production

The electronics giant has announced plans to invest further in Sony Semiconductor Corporation to meet demand from smartphone manufacturers

New Xperia M4 Aqua is powered by Sony’s Exmor RS™ mobile sensor

for these image sensors is anticipated to further increase, particularly within the expanding market for mobile devices such as smartphones and tablets. Sony is striving to bolster its production capacity for stacked CMOS image sensors in order to What are stacked image solidify its leading position in the sensors? “Stacked CMOS image sensors deliver superior image sensor market.” Stacked image sensors With this investment, Sony plans to are produced in a stacked image quality and advanced functionality in a increase total production capacity for structure that layer the pixel section containing backcompact size. Demand for these image sensors image sensors from the current level of approximately 60,000 wafers per illuminated structure pixels onto is anticipated to further increase” month to the level of approximately semiconductor chips containing 87,000 wafers per month by the the circuit for signal processing, end of September 2016. The total in contrast to the supporting additional investment amount is projected to substrates used in conventional backtracking of fast-moving subjects’ (according to be approximately 45 billion yen, comprising illuminated CMOS image sensors. the official press release from Tokyo). approximately 24 billion yen of investments in These sensors are compact and powerful Sony said: “Stacked CMOS image sensors Nagasaki TEC and approximately 21 billion yen enough to be used in small devices such deliver superior image quality and advanced of investments in Yamagata TEC. as smartphones. In November last year, the functionality in a compact size. Demand ony has unveiled plans to bolster its current production capacity for stacked CMOS image sensors for smartphones in the fiscal year ending March 31.

company launched the Exmor RS IMX230, the ‘industry’s first CMOS image sense for smartphones to be equipped with an onboard image plane phase detection AF signal processing function to achieve excellent focus

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SOCIAL MEDIA

Using Social Media in Retail: 6 Expert Tips Social media tips from a social media expert

“At the beginning of 2015, eBay predicted that the value of social media in the retail sector will more than double over the next two years, rising from around £1.5bn, to around £3.3bn by 2017”

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s an independent retailer, you’ve probably thought long and hard about how you can use social media to boost your business – and you’ve probably wondered whether it’s all just a big waste of time. We all know it’s easy to waste time online (never start reading BuzzFeed articles, precious hours will begin to dissolve) and yes, social media management does take time. But, if done properly, (i.e. consistently and with real strategy) social media can really help generate a buzz around your shop and even lead to improved sales. At the beginning of 2015, eBay predicted that the value of social media in the retail sector will more than double over the next two years, rising from around £1.5bn, to around £3.3bn by 2017. Measuring the value of social media has its own challenges, especially for retailers. Traditionally, social media has not been used to directly drive e-commerce sales, instead acting as a tool to drive engagement, build audiences and boost brand image and credibility.

According to research by Neilsen into global e-commerce, around 61% of people spend a significant amount of time researching potential purchases online before they actually make purchase. In fact, 43% of respondents said they actively browsed through sites such as Facebook, Twitter, Instagram, Pinterest and Google+ to gain inspiration for what to buy. While posting your latest DSLRs, compact cameras or accessories may not create direct sales, they might sew a seed in the user’s head while they browse. We know not every small business has a social media manager to create campaigns and implement social media strategies. More often than not, it’ll be someone in-store posting things whenever they get the chance. So to help you out and ensure you’re making the most of your social media time, we’ve drafted in Aneela Rose, Director at Purple Rose Digital Ltd and guru at all things SEO, PR, content and social media, to come up with some retail-specific tips to help boost your digital presence.

ACTION CAMS

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SOCIAL MEDIA

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Aneela’s Expert Top Tips Aneela Rose, Director Tel: 01444 801041 Email: aneela@purplerosedigital.co.uk www.purplerosedigital.co.uk

Think of social media as a brand builder

Key is creating quality content to build lasting relationships with consumers and establish a strong position in your market. You need to be consistent, professional and diligent in your strategy. It won’t happen overnight but think of each tweet, post and photo as a brand and shop builder. Building trust and loyalty with your audiences is key to winning them over and ultimately making sales, whether online or footfall to your shop.

Just an hour a day to make it pay

Having an online presence costs nothing and can keep your existing customers up-to-date with your business news. There’s no shortage of online networks and it can be overwhelming – but it doesn’t have to be. Spending just an hour a day marketing your business online can have powerful, long lasting results. It doesn’t need to be done all in one go, in fact it’s better to spread it over the day or spend 30 minutes in the morning and 30 minutes later in the day. The important point is to ensure you follow-up all messages.

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3 4 5 6

A platform that best reflects your shop personality We have more social media options available now than ever before, from Facebook, Twitter, Google + and Instagram to Pinterest and Flickr. Choose three tools that closely match your goals, market and personality. For example, Facebook and Pinterest will allow you to showcase your products on a larger scale. Facebook has built-in adverts and anyone can turn a post into an advert to share with the community. Pinterest and Instagram will soon allow you to retail directly from the site too which is a great opportunity for shop owners.

Social media is a customer service gateway You can achieve perfect exposure for your photography business with a well thought out social media marketing plan. Don’t view social media as just another way to push your marketing messages, think of Facebook, Twitter and Instagram as crucial customer service gateways and take the time to respond to each and every customer who engages with you.

Use free sites Make sure your shop is listed on as many free business directories as you can find – many people use these to find specialist retailers in their area.

User generated content Likes, shares and retweets are all signs of an active audience - which is positive, but you still don’t know if these are creating sales. To help build interest and engagement, involve your customers in your social media e.g. include the photos they took using equipment they bought in your shop on your Facebook page or encourage them to share on their Twitter account so you can Retweet it to your followers. Earn brand advocates by delivering images, tips and insider information that impresses.

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Is 4K the Future of Photography? 4K is a burgeoning format - not just for filmmakers but for photographers too. Here Pixel investigates the rise of 4K-capable cameras coming to market

Panasonic_GH4_Waterfall

“For photographers, it enables greater choice in selecting a frame. This technique has now been used in a number of high-end photo-shoots, including GQ, Vogue, Vanity Fair and Time magazines”

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f there was one tech buzzword to define the start of 2015, it would have to be 4K. Just like everyone wanted their flat-screen plasmas in the early naughties, now it’s all about 4K-resolution TVs, which are expected to make up half the sales of all televisions in 2015. And it’s not just TVs and monitors affected by this trend, it’s also impacting the world if image capture in a big way. The rise of 4K further bridges the gap between photography and filmmaking. American cinema camera company Red Dragon for instance has recently named its camera system DSMC, which stands for Digital Stills and Motion Camera, and reflects their cameras’ ability to capture video at such a high quality that substantial stills can be extracted. For filmmakers, this introduced new creative scope to track and zoom on 4K clips without losing quality. For photographers, it enables greater choice in selecting a frame. This technique has now been used in a number of high-end photo-shoots, including GQ, Vogue, Vanity Fair and Time magazines.

Panasonic is one of the loudest ambassadors of 4K image capture, and with the flagship LUMIX GH4, the manufacturer promoted the technique of extracting high quality stills from 4K footage. At The Photography Show 2015, Head of Imaging Barney Sykes talked us through the CM1 - the world’s ‘slimmest communication camera’, styled like an Android smartphone but with emphasis on the camera functionalities. The CM1 features a ‘Pre-Burst’ function, which takes 45 frames before and after the shutter release, so users don’t have to worry about missing fleeting moments. Barney said: “In the future all of Panasonic’s 4K cameras will have this function.” In April, Nikon jumped on the bandwagon with the Nikon 1 J5, its first ever 4K camera. Designed with a metal and textured leather effect, this mirrorless interchangeable lens camera may look retro but it is far from archaic. In its compact body it houses a 20.8mp CXformat CMOS sensor with an ISO of 16012,800 - plus, of course, 4K video capture. While it only shoots at a frame rate of 15fps

4K What is 4K all about? While an HD frame offers around 2mp, a 4K UHD frame offers 8mp, so footage and images come back with a higher level of detail. With 4K TVs gradually appearing in homes around the UK, photographers and filmmakers are under pressure to produce compatible content. Investing in 4K technology is, in a sense, a way of future-proofing as it becomes increasingly mainstream. Other benefits of 4K include greater ability to resize, crop and stabilise footage, making this an ideal format for those who wish to heavily manipulate their images or video.

LUMIX DMC-CM1

giving footage a ‘choppy look’ (according to a review on videomaker.com), the midrange price tag of £349.99 puts 4K image capture in the hands of amateurs and enthusiasts. Customers no longer need to be a pro production company to afford a 4K camera when DSLRs, mirrorless compact cameras and even action cams (including the GoPro Hero 4) now come with a 4K mode at a price tag of a few hundred instead of a few thousand. So what does 4K mean for photographic retailers? The idea that cameras are now being aimed at both photographers and cinematographers opens up the potential audience significantly - as well as introducing wider scope for stock. Canon’s recently released XC10 has been described as a ‘video camera for photographers’, offering a camcorder that can be used just for stills (as opposed to the more popular hybrid of DSLR that can be used for video). This will attract a new kind of multimedia user looking for versatility, portability (it has a fixed lens) and creativity. Options for accessories have also expanded with the rise of 4K. Sandisk has recently been adding 4K support to its flash memory. Brian Pridgeon, Director of Product Marketing Management at SanDisk, said: “These new technologies enable users to capture the sharpest video footage yet and edit without fear of losing quality. “The decision to shoot a moment in video or photo has always been difficult, but 4K videos’ ability to use any single frame as a high-res image allows photographers to now capture both without having to compromise quality. “We are on the cusp of a 4K revolution – and are focused on creating a portfolio of solutions that enable optimal video capture and sharing across multiple host devices, whether it’s for the high-end professional or everyday consumer.”

Photo taken with the Nikon 1 J5

Barney Sykes

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TRADE LUNCH

Industry ‘Golden Oldies’ Reunite for Scottish Photo Trade Lunch

Norman (Norrie) Houston recently organised a lunch for former members of the photo trade, and it was the most popular so far, with many familiar faces in attendance

“Most of those attending are, like myself, Golden Oldies, and spend nearly all of the time reminiscing. I have received quite a number of e-mails after the lunch to say how much everybody enjoyed themselves” - Norman (Norrie) Houston

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orrie said: “I spent my entire working life of 49 years in the photographic trade working for only two companies, Lizars in Edinburgh and Agfa Gevaert. When I retired eight years ago I kept in touch with many former and present members of the trade through email but I thought it would be nice to meet up with some of them again, so I sent out an exploratory email to see if anyone would be interested in attending a two hour lunch limited to photo trade members only.” “There have now been four annual SPTL lunches, the first one had a modest attendance of seven but it has increased in popularity with 17 Scots and 3 English at the recent event.” He added: “Most of those attending are, like myself, Golden Oldies, and spend nearly all of the time reminiscing. I have received quite a number of emails after the lunch to say how much everybody enjoyed themselves and asking ‘When is the next one?’”

Here’s what some of the attendees had to say: “My sincere thanks to all that were there, for making it a such wonderful and enjoyable afternoon, great memories. To those who were not there, another chance next year, so really hope to see you then. Regards to all - Walter.” “Thanks Norrie, really enjoyed it good food and good company plus a few faces I hadn’t seen in a long time - Michael Joy.” “Thanks for organising the lunch. It was fantastic to get 17 Scots and 3 English all of whom have once been in the photo trade. The meal was great value and the company excellent. Best wishes for the next one with maybe a proper golf day thrown in and an overnight stay for those that want to? Reg Atkins.”

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www.pixel.co.uk 19

CROWD FUNDING

Crowdfunding A New Generation of Photo Tech Start-Ups How is the crowdfunding phenomenon affecting the way technology makes it to the imaging market? We recently spoke to extreme-sports lover Gregory Horvath, CEO of a California time lapse camera company that found worldwide success through Kickstarter.com

reg Horvath is CEO of Alpine Labs, the company behind the precision rotary motion time lapse device ‘Radian’. “When we first had the idea for Radian, we were all living together and finishing up school,” Greg explains. “Kris (Cheng) was getting into time-lapse and wanted a device for rotary motion that was portable and easy to use so we started working on it as a side project. Kickstarter was still relatively new at the time so we decided to do a campaign and see how it went.” The young team named their company after a street they lived near in San Francisco – “In the bay area, it is common to name your company after the street you started the company on,” the entrepreneur reveals. “We lived just off of Alpine St. and started the company in our garage. It also fit because we were outdoorsy people. We all enjoyed hiking and rock climbing. I think Steve was actually President of the Alpine Club at school that year as well, and when someone suggested the name, we all instantly went for it.” Born in San Diego, Greg spent a great deal of time outdoors surfing, climbing and hiking.

20 www.pixel.co.uk

He studied Psychology at university and later completed his MBA programme at the University of California. Instead of going down the traditional investment route, the team decided to launch their project on crowdfunding website Kickstarter. “Kickstarter is an incredible platform that allows you to turn an idea or prototype into an actual product,” Greg says. “As college students, we didn’t have $180,000 to do a manufacturing run of Radians, and using Kickstarter allowed us to focus on the product, and not on chasing after investors. We were incredibly fortunate that the Kickstarter photography community wanted to use what we had been working on. Without that support Radian would have never really left our garage.” He continues: “The way Kickstarter works is that you show the community an idea for a product or project and how much money you think you need to turn that idea into a reality. The campaign might be a music album, a TV show, or a hardware product. Then if the community

wants to support you, they pledge money to your campaign, usually in exchange for some kind of reward, like a signed CD or in our case a Radian. The key is that people are only charged if the total amount of money raised meets or exceeds the funding goal. This is to help protect backers from projects that are less likely to complete their goals.” The benefits of crowdfunding are ‘numerous’, according to Greg. He adds: “At its most basic, it connects like minded people and gives creators the ability to raise money for ideas that may not have previously garnered much attention, especially from investors. This is a new paradigm for connecting people and using that to actually build something, whether it is an art project or a product. “Before releasing a final product, we were able to interact with thousands of backers, and were able to get their ideas on what we were doing well and what we could improve. That community connection is an incredible way to refine a product, as well as start a business and it’s inspiring to know that so many people

CROWD FUNDING are excited to use what you are working on, especially when you hit snags along the way.” He also believes it helps smaller business rise to the top on merit, helping to democratise the market by handing the power back to consumers. “Crowdfunding allows for the creation of more small businesses, especially ones that create more niche products or that are focused on design and craft. These kinds of businesses are often less interesting to investors, but still very meaningful for the people who work in them and the people who use the products. Also, by not having to deal with profit-focused investors, you have the ability to create a company that exemplifies your values and potentially have a larger positive impact on the world than you would as an individual.” Alpine Lab’s success on Kickstarter was down to: “The right mix of thoughtfulness, hard work, and luck,” according to Greg. “The problems that Radian and Michron solved were ones that many people had, and we had the skills to solve those problems. We put a lot of time and effort into thinking about, designing, and iterating on these products before bringing them to Kickstarter. “Then we told the story of the products as accurately and authentically as possible. We were not on Kickstarter because that was the thing to do - we were on there because we wouldn’t survive without it. People could see the work we had put into it and the story resonated with many of them. Sites like Kickstarter.com give inventors and entrepreneurs a platform to show off their project – to involve the target audience and take it to market without the involvement of profit-driven investors. For these reasons and more, crowfunding is becoming an increasingly attractive option. We ask Greg if he had any advice for start-ups thinking about launching through Kickstarter. “That’s tough,” he responds. “There are so many important subtleties. First off you need to put most of your time into your actual product or idea. Then after that, the video is the most important part of the campaign. Focus on the story/idea, know your audience, and be authentic. Then swallow your pride and get honest feedback from people in your space early on. We got fantastic feedback from the entire team, friends, and family while creating our videos, which included some large changes. Plan to give yourself time to significantly edit your video and potentially even scrap the whole thing and start over if needed. “We’ve helped out with a few campaigns whose videos didn’t quite hit the mark. They were so attached to their videos and so committed to launching by a certain date that they were unwilling to make the changes we recommended. They ultimately did not hit their funding goals. “Kickstarter videos are a unique genre for a unique audience. Things like actors, comedy, grand statements of success or accomplishment are not always well received. If this is your project, get on camera and be humble. If this is something you have really worked hard on and are passionate about,

people will see that. If you are not the best on camera, take some time to practice. The video should be mostly about the product or idea anyway, not you.” The team is currently working on distributing in the UK, with hopes to launch on Amazon UK. When we asked what the future holds in store for Alpine Labs, Greg responds, somewhat elusively: “We’re working hard, that’s all we can say for now.” To find out more about Alpine Labs and the products they manufacture, head to their website at alpinelaboratories.com

“First off you need to put most of your time into your actual product or idea. the video is the most important part of the campaign. Focus on the story/idea, know your audience, and be authentic. Then swallow your pride”

www.pixel.co.uk 21

Photo Gifts

50% MARGIN

Albums & Frames

65% MARGIN *

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from cameras & mobile phones

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For more information please call 22 www.pixel.co.uk

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and speak to Peter Wigington or email pwigington@fuji.co.uk

*Gross margins shown are an average across all FDIS stores and will vary depending on selling price. These figures are shown as a guide only and do not represent a guarantee of gross margin, profit or loss by Fujifilm UK Ltd.

in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

FEATURING

THE GROWTH OF PORTABLE PHOTO PRINTING AFTER THE LAUNCH OF THE LATEST SELPHY WIRELESS PHOTO PRINTER, WE SPOKE TO CANON’S PRODUCT MANAGER DIDI GODDARD TO DISCUSS THE DEMAND FOR PERSONAL PHOTO PRINTING

Wireless photo printers became popular in the early 2000s as digital photography kicked off and consumers wanted a cheaper way to print their photos than going to a lab.

Contiuned on page 24...

STRIP FOR ADVERTISERS mitsubishielectric-printing.com

www.pixel.co.uk 23

CANON

THE GROWTH OF PORTABLE PHOTO PRINTING CONTINUED...

oday, there are dozens of options when it comes to displaying photos from apps and online phonebook/product manufacturers to kiosks in places like Boots and Jessops. With printing now so widely available - do people still want to splash their cash on a printer of their own? According to Didi Goddard, Product Manager at Canon UK & Ireland, the demand for compact printers is growing exponentially... PIXEL: Can we take the launch of the Selphy CP1000 as proof that there is still a market for desktop photo printers? DIDI: Absolutely, more and more photos are being taken every single day due to the accessibility of cameras. The small photo printer market is growing. In December 2014 the small photo printer market year on year has grown 81% in volume and 111% in value*. There is naturally a demand for consumers to print photos and share their captured memories. *GfK, Panelmarket, December 2014, value and volume.

24 www.pixel.co.uk

P: Who is the main target audience for this product? Will it be event photographers or amateurs/enthusiasts? D: With the ease of portability, fantastic labquality and affordable prints, the CP1000 is suitable for all. From families who want to print their images through to business users looking for a low cost solution for ID photos or souvenir photo print services. Plus, the optional battery pack accessory means its ultimate portable photo printer and makes it ideal for event photographers or photographers working remotely. P: What would you/a sales person recommend users do with their photos once they’ve printed them? D: There are so many options with the CP1000. The different paper options such as square sticker, or card size paper mean the possibilities are endless. The real fun with printing photos is creating photo albums and large wall displays for everyone to see. Alternatively you can set them up at events like weddings or birthday parties for people to take their prints away with them. Lastly you can print ID photos on the CP1000 - no more queuing at the post office!

“THE REAL FUN WITH PRINTING PHOTOS IS CREATING PHOTO ALBUMS AND LARGE WALL DISPLAYS FOR EVERYONE TO SEE” P: Is Canon using its advertising and marketing plan to incentivise more young people to print their photos? D: While there are no plans in place at this time to specifically target this market, print is always an integral part of our activity. Good images deserve to be printed and cherished, whether that’s a 6x4 print from our SELPHY range or an A3 print from one of our PIXMA PROs. RRP: £89.99 Available: Early July

in print FROM THE MAKERS OF PIXEL MAGAZINE

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

TRADE

2015

PIXEL TRADE AWARDS 2015 FRIDAY 4TH DECEMBER THE GRANGE CITY HOTEL, LONDON

Join us for the annual industry awards at this fantastic London venue, where we will recognise and congratulate the elite in our industry and where we will present the 2015 winners with the all important Pixel Trade Awards

BOOK A TABLE NOW (spaces are limited)

We have options for seating, accommodation and sponsorship for 2015. For more information please contact Patrick McCreanor on

01323 819 014 or patrick@lifemediagroup.co.uk

www.pixel.co.uk1 25 www.pixel.co.uk

FUJIFILM

FUJIFILM URGES CUSTOMERS: ‘GET YOUR SMARTPHONE BACK IN SHAPE!’ FUN NEW MR APPY CONCEPT BY FUJIFILM IS DESIGNED TO ENCOURAGE CUSTOMERS TO PRINT THE PHOTOS THEY HAVE STORED ON THEIR SMARTPHONES - HERE’S HOW IT WORKS…

26 www.pixel.co.uk

hidden away on our smartphones. Peter Wigington, Marketing Manager at Fujifilm, believes Mr Appy bridges the ‘real world’ with the online world. He said: “Our objective is to engage the target audience and encourage them to download the Fujifilm Imagine Mobile App.

[

MR APPY BRIDGES THE ‘REAL WORLD’ WITH THE ONLINE WORLD

can make the connection with the viewer via BTL activity, giving us an extended and integrated approach to the campaign. “He can continue to encourage app downloads and long-term he can tell the rest of the FUJIFILM IMAGINE story.” Peter added: “No one else is doing anything like it as far as I can see.” The Mr Appy character was first unveiled at The Photography Show 2015. The video can be viewed here https://www.youtube.com/ watch?v=sqR4TS-A7w4

[

eet Mr Appy, the cute cartoon character designed to get users downloading the Fujifilm Imagine App. The concept? A cute mobile phone ‘stuffed with photos’. He loves photos but doesn’t like being weighed down with a belly full of them. He wants to show us how to get our smartphones back in shape – by downloading the Imagine App. Fujifilm’s Imagine App enables users to order prints, gifts (mugs, smartphone covers etc.), canvas and posters using images from their smart devices, including tablets and smartphones powered by Android and iOS. Users can select from a range of print sizes or products and then choose to have them delivered, or collect in-store. Essentially, the app is a way of making it quicker and easier than ever to print the thousands of images so many of us have

“The flexibility of the character allows us to reach our target audience in many different ways using various forms of media. The TV character can easily adapt in-store at POP, at trade shows, on street, via digital marketing strategy and via mobile. Therefore when ‘off air’, our character

To find out more about marketing opportunities with Fujifilm, please contact Peter Wigington Marketing Manager Photo Imaging Group office: +44 (0) 1234 572 138 mobile: +44 (0) 7768 350 721 email: pwigington@fuji.co.uk

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www.pixel.co.uk 27

WUNDERSHINE

INNOVATING TECH: THE PHOTO FRAME THAT PRINTS MICK TINBERGEN, THE MAN BEHIND THE INSTANT PRINT PICTURE-FRAME ‘MAKERFRAME’, TALKS TO US ABOUT PRINT’S PLACE IN THE DIGITAL WORLD

[

akerframe is no ordinary picture most contentious questions in the photo print frame. It’s no ordinary thermal industry: ‘how do we make sure print stays printer, either. It is in fact a relevant in an increasingly digitised world?’ With rather extraordinary mix between the two - enabling HOW DO WE CONVINCE users to select any photo from their smartphone (with a designated PHOTOGRAPHIC CUSTOMERS app) and print it instantly into their THAT PRINT IS STILL A VIABLE Makerframe. If they ever get bored of AND VALUABLE OPTION? that image, they can remove it, store it for safe keeping and simply print another in its place. It is, according to founder, CEO and former Kodak employee Mick Tinbergen, a step towards ‘the technology that allows us to store seemingly future of personal wall display’. endless amounts of data, without the need to In a sense, Makerframe answers one of the organise or edit any of it, how do we convince

[

28 www.pixel.co.uk

photographic customers that print is still a viable - and valuable option? Mick says: “The traditional core market of standard prints as a medium to see photos in the first place has disappeared, but print definitely has a future in new and innovative forms. “For us, the goal is not to print photos per se. What we aim for at Wundershine is to make it as easy as possible to get fresh photos and digital art from your smartphone or camera to the walls in your home.” Makerframe has been described as ‘the picture frame for art lovers with short attention spans’. The whole product consists of a a standardised wall-mounted picture

in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

frame with wireless Internet connection and a built-in thermal printing system, as well as an accompanying app for uploading photos and colourful storage boxes for storing prints. “ I have experienced the booming digital photobook market first-hand when I was responsible for the category with Kodak Benelux,” Mick explains. “Then I realised – before digital, photo albums and frames were the two dominant products for consumers to showcase their pictures. Photo albums have been re-imagined successfully for the digital age (in the form of photobooks), but what about framing? “We set out to create a solution that would combine the affordability of (multiple) traditional print picture frames, with the ease of use of digital.” All users have to do is load a sheet of paper into the top of the frame, which is then taken in, printed and adjusted into the correct position behind the mount automatically. Users can even send a photo to a print queue in the cloud while they’re out and about, until they’re ready to frame it when they’re home. “We believe that decorative wall display should be reflective, rather than light-emitting and screaming for attention,” Mick tells us, alluding to digital photo frames. “The technology should be invisible. With the current state of display technology, that means a printed image. “As a secondary benefit,” he continues, “We do believe in the intrinsic value of enjoying and browsing physical prints. Photos become more precious in tangible form, similar to books and vinyl vs e-books and mp3s. “Also, in the digital era, the best way to add value to a set of pictures is by deleting most of them and keeping, or selecting only the best. This can be done digitally, but many consumers don’t see the point with abundant storage capacity. Printing from digital forces consumes to make a selection thereby adding this value.” Mick and his team are based in Amsterdam, and bring a wealth of experience to the product thanks to backgrounds with the likes of Philips, Tomtom, Intel, Dyson, Oce and, in Mick’s case, Kodak. The thermal printing system ensures the prints are full-colour, high quality, long-lasting and smudge proof – not to mention it removes the need for ink cartridges, ribbons or toner. “ We are still in the middle of the production process,” Mick tells us. “The readers of Pixel magazine can contribute to our journey by spreading the word and by pre-ordering a system on our website! It will be much appreciated.” He adds that Wundershine will be looking for a UK distributor for Makerframe in the near future.

“WE DO BELIEVE IN THE INTRINSIC VALUE OF ENJOYING AND BROWSING PHYSICAL PRINTS. PHOTOS BECOME MORE PRECIOUS IN TANGIBLE FORM”

To find out more about Makerframe, head to the website at wundershine.com

www.pixel.co.uk 29

HTC

HTC APP ENCOURAGES PHOTO PRINTING FROM SMARTPHONES HTC HAS TEAMED UP WITH A PRINT PRODUCT COMPANY TO LAUNCH A PHOTO PRINT APP FOR HTC ONE M9 SMARTPHONE USERS

“THE MOBILE TECH GIANT HAS TEAMED UP WITH PINHOLE PRESS TO INTEGRATE A PERSONALISED PRINT PRODUCT SERVICE INTO THE GALLERY APP”

CREDITS & CONTACTS

in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

or the first time ever, HTC users will be able to get their HTC gallery photos printed directly through their smartphones. The mobile tech giant has teamed up with Pinhole Press to integrate a personalised print product service into the gallery app. Pinhole Press’ current market position is in premium products, offering high-end paper and high quality prints. Currently the service is only available in the US, but when Pixel got in contact with Pinhole Press, we discovered there are pending plans to launch in the UK too.

“The partnership with HTC will bring high quality, personalised cards and gifts directly to the HTC mobile customer,” said William Gamble, CEO of Pinhole Press. “The integration of HTC Print Studio within the HTC Gallery makes it simple to create and ship a birthday card or Mother’s Day gift from your phone in less than five minutes. The high quality camera on the HTC One M9 in combination with Pinhole Press personalised products creates stunning print results.” The move, undoubtedly, is designed to promote the HTC One M9’s 20MP camera as good enough to produce print-quality photographs.

Managing Director/Publisher: Lee Mansfield 01323 819007 lee@lifemediagroup.co.uk

Editor: Zoe Thomas 01323 819011 zoe@pixel.co.uk

Subscriptions: Linda Grace 01323 819015 linda@lifemediagroup.co.uk

Commercial Director: Simon Skinner 01323 819017 simon@lifemediagroup.co.uk

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Design Assistant: Amy Watson 01323 819018 amy@lifemediagroup.co.uk

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Accounts: Amelia Wellings 01323 819016 amelia@lifemediagroup.co.uk

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All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Pixel Magazine do not necessarily represent the view of Life Media Group LTD. Every care is taken in compiling the contents but the publishers of Pixel Magazine assume no reponsibilty for any damage, loss or injury arising from the participation in any offers, competitions or advertisment contained within Pixel Magazine. All prices featured in Pixel Magazine are correct at the time of going to press.

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Photograph courtesy of Philip Volkers. Shot on OM-D.

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