Pixel Magazine - Issue 970 2016

®

ISSUE NO. 970

www.pixel.co.uk

INSIDE

December 2016

TOSHIBA LEADING INNOVATION, HOLD STEADY WITH DIGITAL DISTRIBUTION, FOCUS: PHOTO FRAMES, CLEMENS PHOTOGRAPHY CELEBRATES 65 YEARS, THE LATEST NEWS AND MUCH MORE...

In This Issue...

As Toshiba continue to innovate, Pixel is given a walk-through the current range of products. P14.

Digital Distribution has recently been appointed as the exclusive UK distributor for Removu.

Here, Pixel takes a look at the brand. P16.

Pixel Trade Awards 2016: The Winners!

Pixel’s annual Awards announced at five star London event for the 12th year

Clemens Photography, this year celebrates 65 years in the retail trade.

Pixel got in touch with Roy Clemens to discuss what’s in store for the future. P24.

In:Print: FRAMED!

It’s that time of year again; the festive holidays are upon us. Pixel catches up with two significant suppliers of photoframes to see what they have lined up in order to drive sales as we encourage more people to display their memories on devices that aren’t electrical.

Read the full In:Print cover story on P19.

PHOTO -

IMAGING -

In the bustling Auditorium of London’s Grange City Hotel this Dec 2nd, a host of industry titans VIDEO

-

AUDIO

-

TV

-

PRINT

gathered to learn the results of the 12th annual Pixel Trade Awards.

-

MOBILE

-

STATS

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PEOPLE

For the full list of winners and a range of photos from the event, see page 7.

-

RETAIL

-

BUSINESS

FOR 49 YEARS AND COUNTING

-

NEWS

www.pixel.co.uk 1

2 www.pixel.co.uk

NEWS

WELCOME To Pixel Magazine So here we are at the end of another hectic, and rather eventful 12 months! It’s Christmas time and the time of year when just about everyone hits the shops.

By the time you receive this edition, many will have completed their Christmas shopping but there are bound to be plenty out there looking for last minute accessory purchases and deals for under the tree.

Looking ahead into January, we’re hoping to see a prosperous 2017, kicking off with January sales and a flurry of business.

In this issue, we uncover

Industry News Bites Find out more info on this month’s news bites at Pixel.co.uk

Calumet Unearth a Real Gem with Appointment of Former Tiffany Sales Manager

the list of winners of the prestigious annual Pixel Trade Awards. A host of industry heavyweights descended upon the Grange City Hotel to discover who has made the top of the pile for 2016. Read all about it from P7.

Elsewhere in the issue, we take a look at Digital Distribution’s new line of stabilisation and this month, we focus on frames in our In:Print section, along with our regular mix of product and industry news.

So cheers to one and to all, let’s raise a glass to 2016.

We hope you have a cracking Christmas and here’s to a prosperous New Year!

A former Sales Manager for Tiffany and Co, who worked at the retail icon’s flagship Beverley Hills store, has landed a managerial role with Calumet Photographic.

Simon Mason, who was employed by the jewellery firm for three years, started his role as manager in Calumet’s Drummond Street store in London in September.

Simon has more than twenty years’ experience in the retail

Team Pixel.

Snider Cup Success

The Snider Cup is an annual golf event pairing Digital Distribution against Fujifilm. Having started in 2005 at The Verulam course, home of Sam Ryder of Ryder Cup

fame, it is hosted at a different course each year. In this, it’s 12th year, the tournament was held at the Seve Ballesteros designed The Shire London club with Theo Georghiades, Jon Difford and Steve Waldron representing Fuji and taking on Ron Deprez, Matt Paine and Stuart Bench from Digital Distribution.

Coming out top on the day were the DD team adding to their 7 wins against Fuji’s 4 with Ron Deprez picking up the individual title.

Discover the World with the Leica D-Lux Explorer Kit Leica Camera has announced the Leica D-Lux Explorer Kit, which features the high-performance D-Lux compact camera combined with a set of accessories for the travel enthusiast.

Ideal for travel and all types of creative photography, this versatile lens (equivalent to 24 to 75mm in 35mm format) has been designed for a number of photographic genres, from portraits to landscapes and from architecture to macro.

Included with the camera is

Exolens Announce New Version for the iPhone 7 The brand new ‘Bracket Frame’ from Exolens has been announced for the iPhone 7. The brand, who have closely developed the range with Zeiss will also be launching a slimmer product called the ‘Edge’, which will be officially launched in January 2017

and another called the ‘Case’, which we expect to hear about early in the New Year too.

Pixel has interviewed Luke Marsden from Exolens about the emerging range and about the growing trend of mobile photography. This will be published in our Jan edition to coincide with the launches.

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Jon Warner, Managing Director of Calumet Photographic, which has its head office in Tilbrook, Milton Keynes, as well as an online shop and eight stores across the country, said: “We are very honoured to have Simon working with us, particularly as he has moved his entire family from the States to join us. He has a wealth of experience and we look forward to welcoming him to the Calumet family.”

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www.pixel.co.uk 3 Tel: 01485 536 200

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NEWS

Kodak Launches the Ektra Camera Phone Designed for Photographers

The Eastman Kodak Company and Bullitt Group have announced the KODAK EKTRA Smartphone, a photography-led smartphone designed with photographers in mind.

This smartphone, arriving as somewhat of a surprise, fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography. Launching soon across Europe, it promises to allow keen photographers to capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management.

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel

front-facing camera with Phase Detection Auto Focus.

The custom built accompanying camera app is controlled by an intuitive, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time and Panorama, alongside a Smart Auto mode which auto-selects the best conditions.

The device features Snapseed editing software onboard and a Super 8 app, providing effects reminiscent of Kodak’s iconic Super 8 film stocks.

KODAK EKTRA Smartphone key features: • ANDROID 6.0 [Marshmallow] • Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash

• 13MP phase detection auto focus front-facing camera with F2.2 PDAF • Helio X20 2.3GHz Decacore processor with 3GB RAM • 32GB memory, expandable with MicroSD cards • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length [Manual/Auto], White Balance, Shutter Speed, Aperture [fixed f2.0 main camera] • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Nighttime, HDR, Panorama, Macro, Landscape, Film / Video • Integrated high quality printing app • Super 8 Video Recorder • Integrated social media sharing • 3000mAh, with USB 3.0 Type C fast charger

you working with and what channels will you be targeting?

Charlie Henderson: We are working with partners across mobile retail as well as photographic retail, both in store and online.

P: Are there any specialist photo stores lined up to stock the Ektra?

CH: Yes, we will reveal details closer to launch.

P: Are there any specific deals in place with Kodak Alaris to link users to their mobile print applications?

CH: The Kodak Ektra launches with the pre-installed premium quality ‘Prints by Kodak’ application, unique to the Kodak Ektra.

The KODAK EKTRA Smartphone will be priced at £449 at launch Pixel spoke with Charlie Henderson, Chief Brand Officer at Bullitt Group to find out more about the product and the company’s future plans with the Kodak licence:

P: Can we expect to see a fuller road map of Kodak/Bullitt products coming through in 2017?

CH: We have an exciting roadmap of future devices under consideration and will share details in due course.

Pixel: Can you tell us your plans for distribution, who are

Nikon Introduce the All-New D5600 Nikon has extended its range of SnapBridge-compatible cameras with the new D5600 – a DXformat DSLR camera for people who want to explore the creative world of photography.

Image quality is everything with the D5600 and its large 24.2 megapixel DX-format image sensor captures fine textures and renders photos and movies with superbly crisp detail. An ISO range of 100-25600, and an expanded ISO sensitivity of 6400

in Night Landscape mode, ensures low-light scenes and difficult lighting situations are handled with ease.

Thanks to Nikon’s SnapBridge, users can automatically sync photos to a smart device as they shoot, and then share the inspiring results right there in the moment. With the D5600, SnapBridge also makes it possible to use the connected smart device to shoot remotely via the camera’s built-in Wi-Fi. Other key features of the Nikon D5600 include a large 8/1cm

LCD with wide viewing-angle and high 1037k-dot resolution, approximately 95% frame coverage with 0.82x magnification, a body weight of just 415g and a deep grip for a stable and comfortable hold.

The Nikon D5600 AF-P 18-55 VR Kit is available now with an RRP of £799.99 and the D5600 AF-S 18-140 VR Kit - RRP £989.99.

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PIXEL TRADE AWARDS 2016

Pixel Trade Awards 2016: The Winners!

Continued...

“We’re extremely grateful to both Nikon and Sony for supporting the event this year and for making it possible, and I’d like to congratulate each and every winner of 2016 for their well deserved awards” - Elliott Mansfield, Title Manager, Pixel Magazine

T

he event, which has been a highlight in the industry calendar since 2005 and sponsored by both Sony and Nikon for 2016, played host to a busy roomful of people from across all areas of the imaging sector; from distribution to manufacturing and all scales of retail, from independent, multiple and mass channel alike.

The Pixel Trade Awards were launched in 2005 in order to recognise the high achievements and to congratulate those who strive for excellence in all corners of the imaging trade. With 2016 being the event’s 12th anniversary, these principles have not changed and after an early drinks reception and a chance to talk over dinner, the winners of the unique trade event’s 12 categories were announced.

Elliott Mansfield, Title Manager at Pixel Magazine said: “It’s so great to see the industry getting together at the Pixel Trade Awards. It’s become such a recognised fixture in the industry diary and the awards always signify a highlight of each year as they celebrate the excellence in the imaging sector.”

He continued: “We’re extremely grateful to both Nikon and Sony for supporting the event this year and for making it possible, and I’d like to congratulate each and every winner of 2016 for their well deserved awards”.

The 12th annual Pixel Trade Awards also included the official announcement of the inaugural Pixel Photography Competition, the results of which we will highlight in our January edition of the magazine.

www.pixel.co.uk 7

PIXEL TRADE AWARDS 2016

Congratulations to all of the Pixel Trade Award 2016 Winners‌ Indepedent Minilab Retailer of the Year Frosts Photo Centre Snappy Snaps: Charlotte Street, London Digipix: Ilford Print Franchise of the Year Fujifilm Digital Imaging Service Snappy Snaps Kodak Express Print Manufacturer of the Year Fujifilm Epson DNP Mass Channel Retailer of the Year Dixons Retail Argos Amazon John Lewis Multiple Specialist Retailer of the Year London Camera Exchange Jessops Calumet Photographic Wilkinson Cameras Independent Specialist Retailer of the Year Park Cameras Wex Photographic Clifton Cameras Cameraworld Web Specialist Retailer of the Year Wex Photographic Clifton Cameras Park Cameras Cameraworld Consumer Magazine of the Year Amateur Photographer Digital Camera Practical Photography Distributor of the Year Intro 2020 JP Distribution Swains International PLC Accessory Manufacturer of the Year Daymen International Ltd: Lowepro Sigma Manfrotto Lee Filters Camera Manufacturer of the Year Fujifilm Olympus Sony Canon Outstanding Contribution to the Industry Jim Mackay (Intro 2020)

8 www.pixel.co.uk

PIXEL TRADE AWARDS 2016

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IRIX SEEKS DEALERSHIP IN UK This year Irix introduced a new wide angle lens system for the photographic market. To begin with there are two versions of a high quality 15mm lens and more focal lengths will follow soon. Irix lenses are manufactured in South Korea and designed in Switzerland by an experienced team consisting of professional photographers, mechanical and optical engineers.

Dedicated for DSLR cameras, Irix lenses are a combination of smart technology and handy design. They include several ingenious functions such as: a focus lock system, infinity click on the hyperfocal scale, focus calibration, front and rear filter options and extreme weather sealings. Having that in mind, Irix lenses are a perfect tool for landscape and architecture photography, nightscape photography, photojournalism and for sports photographers. Irix have released its first lens Irix 15mm f/2.4 in two versions – Blackstone (Premium) and Firefly (HQ). For more information about these lenses, take a look at Irix website: www.irixlens.com Due to the quality of Irix lenses, the company have already grabbed people’s attention and they are now busy developing a worldwide sales network. In the beginning the company started selling lenses through their online store, Ebay and Amazon sites.

However, Irix is looking to expand its reach by finding dealers in the United Kingdom. The brand is expected to increase its volumes over the next year following the launch of its new products.

For further information and to discuss the dealer & retailer opportunities for the UK please contact: sales@irixlens.com

www.pixel.co.uk 11

Generation X Discover Freedom The XMS is a revolutionary and uncompromising range of flash products from Bowens available in 500Ws, 750Ws and 1000Ws models that have been engineered for speed, reliability and cutting edge design.

Bowens XMS is the definitive fully digital studio flash range ensuring total accuracy of flash power and colour temperatures.

When the brief demands the best tools available, Generation X from Bowens is the solution.

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Generation X Discover Freedom Generation X is a revolutionary and uncompromising range of flash products from Bowens that has been engineered for speed, reliability and cutting edge design. The XMT500 all-in-one battery flash is an unrivalled location system designed to provide photographers with limitless creative opportunities.

Includes TTL, HSS, 2.4GHz radio control, Lithium-ion battery (500 full power flashes), integrated reflector, easy-open and quick-lock angle adjustment latch, foldaway stand mount.

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14 www.pixel.co.uk

TOSHIBA

Leading Innovation

Way back in 1987, Toshiba developed the first NAND Flash. From digital cameras, to smartphones, to solid state drives and cloud computing, NAND flash has enabled many a milestone ever since.

As Toshiba continue to innovate, Pixel is given a walk-through the current range of products with Lorenzo Martinez-Palomo, General Manager, Personal Storage Division, Toshiba Electronics Europe

A

s far as we are concerned at Toshiba, ‘Leading Innovation’ doesn’t mean simply following the crowd, but driving technical progress forward to be able to offer users high quality, innovative and affordable products.

Discerning photography and video professionals want the very best performance available and that’s why they choose our premium CompactFlash cards and SD cards. They are ideally suited for heavy-duty, continuous photo shooting and 4K/Full HD video recording. Across the entire line-up of products for professionals, Toshiba offers high speeds, robust quality and performance that professionals desire.

With the brand’s colour coded packaging, it’s simple to choose the product that’s right for each kind of use. The new packaging design, with a defined colour for standard, advanced and pro products, means that products are clearly sorted according to performance criteria and features. Read on for a brief overview of our key products in this range.

EXCERIA PRO N401 The EXCERIA PRO N401 SD card is a robust solution for high-speed continuous photography, 4K and Full HD recording.

Key features include: • Mastered for 4K/Full HD video recording • Specialised for rapid photo image Capture • Capacities: 128 GB, 64 GB, 32 GB, 16 GB • Up to 95 MB/s read speed • Up to 75 MB/s write speed • X-ray proof • Data recovery software • 5-year warranty

EXCERIA PRO C501 Designed specifically for high-end DSLR enthusiasts, the Toshiba EXCERIA PRO C501 Compact Flash memory card offers leadingedge read and write speeds.

EXCERIA PRO N501 Get the best performance for 4K video and fast continuous shooting with the EXCERIA PRO N501 SD card.

Key features include: • Mastered for rapid photo image capture and 4K/Full HD video recording • Capacities: 256 GB, 128 GB, 64 GB, 32 GB, 16 GB • Up to 270 MB/s read speed • Up to 250 MB/s write speed • X-ray proof • Data recovery software • 5-year warranty

FlashAir W-03 Gone are the days of switching SD cards between devices. The Toshiba FlashAir SD cards come with Wi-Fi built in, so data transfer to your workstation, tablet or smartphone is easier than ever.

Key features include: • Perfect for photo and Full HD video capture • Wirelessly view and transfer content to mobile devices or workstations • Capacities: 32 GB, 16 GB, 8 GB • Connect up to 7 devices at once • User-friendly app for Android and iOS

Key features include: • Mastered for 4K/Full HD video recording and rapid photo image capture • Capacities: 128 GB, 64 GB, 32 GB, 16 GB • Up to 160 MB/s read speed • Up to 150 MB/s write speed • X-ray proof • Data recovery software • 5-year warranty In addition to memory cards, Toshiba also manufacture a range of pro and advanced internal HDD and SSD, perfect for loading and running large project files from creative photo and video editing software.

www.pixel.co.uk 15

Hold Steady!

Digital Distribution has recently been appointed as the exclusive UK distributor for an intriguing new gimbal device and a range of GoPro accessories from the brand Removu. Here, Pixel takes a look at the new brand entering the UK market

A

imaging trends will be aware of the fact that the s a distributor that always seems to action camera market has grown beyond most have a keen eye for interesting brands to people’s expectations with many traditional add to its roster, Digital Distribution has imaging brands launching into the sector and introduced us to some compelling products joining the fray. over the years.

Accessory sales Aside from the major within this sector are brands that they work “GoPro still account for where things get really with, such as Toshiba, interesting for the retail Fujifilm and Sony (to over 80% market share in channel. A positive name a few), the team the sector. This dominance explosion of accessories has introduced such means that accessories are has accompanied the innovations as the Pictar more targeted than they are growth in this sector, with device, which promises with stills cameras, and the all manner of solutions to to give iPhone users the ability to shoot financial commitment involved suit the many and various photography as they for the retailer is much lower” activities that users embark upon. With the would with a digital - Ron Deprez, UK Sales Director, Digital market becoming more camera.

Distribution established and with a Their latest greater acceptance of announcement, the technology in recent however, treads new years, we have been ground, taking the seeing a greater number of more complex and distributor into the realms of moving image with advanced products entering the market and the Removu image stabilisation device. stabilisation devices have to be one of the most Those with an ear to impressive when it comes to effectiveness and the ground and usability for the consumer. an eye on The S1 from Removu operates with threeaxis gimbal and is manufactured with brushless motors and rotary sensors. The resulting shots that can be achieved from the units eliminate unwanted movements and vibrations, giving the user smooth and seamless video with the greatest of ease.

16 www.pixel.co.uk SLR Kit for M1 + A1

Key functions of the S1 include: • Handheld, mountable or wearable, compatible with all GoPro models mounting systems • Removable handle • Detachable remote control unit • Rainproof aluminium body • OLED display • Supplied with: GoPro waterproof housing • Dedicated hard case for S1 and all accessories

HOLD STEADY Pixel spoke with Ron Deprez, UK Sales Director at Digital Distribution about the Removu range and he told us: “Although the recent change in distribution of GoPro has not been good for the photo channel, GoPro still account for over 80% market share in the sector. This dominance means that accessories are more targeted than they are with stills cameras, and the financial commitment involved for the retailer is much lower”.

With a good number of stabilisation brands coming to market in recent times, we asked Ron what it was about Removu that led them to ally with the brand.

He said: “We spent a good amount of time speaking to a number of gimbal manufacturers, but ultimately we were taken by the sheer enthusiasm and creativity that we experienced from the guys at Removu. As well as this, the designs coming from Removu are not only innovative, but there is also a synergy across the range with products that can be used together, or individually, to really enhance the use of GoPro cameras and GoPro compatible mounting systems”.

The range coming from Removu includes the S1, the M1+A1 Waterproof Bluetooth Microphone, R1+ and P1 remote viewers, which can be worn on the wrist or mounted, again using standard GoPro mounts. It’s a comprehensive offering and has positioned the brand as the perfect counterparts for anyone using GoPro compatible mountings to shoot video.

S1 rainproof body with supplied GoPro waterproof housing

The Removu R1+ and P1 remote viewers easily allow users to track their footage, wirelessly, effortlessly and immediately. The unit can be worn on the wrist or mounted for ease of use and as an intuitive form of monitoring.

The real defining USP with this brand, and particularly the S1, is that it’s the world’s first handheld AND mountable gimbal device. When mounted on the handle, the S1 has a joystick

The Removu M1+A1 Waterproof Bluetooth Microphone clips or mounts simply to its subject, allowing for vastly improved audio capture, over and above what a user can expect for the proprietary device.

lever, which allows the user to control the pan & tilt orientation of the camera with ease.

Beyond this, the joystick can be detached from the handle to serve as a wireless remote control unit, opening up a world of potential for moviemaking.

Out of the box, or hard case as it is, the S1 comes with waterproof housing for GoPro, including an extended back for when you choose to mount the audio receiver as a part of the M1+A1 Waterproof Bluetooth Microphone, and adapters for various GoPro cameras. It’s fully loaded with everything you’ll need to get going, except for the GoPro camera itself, of course.

Pricing & availability: All products available December 2016.

Removu R1+ Waterproof Wearable Wi-Fi Live Viewer For GoPro = £89.99 Removu M1 + A1 Waterproof Wireless Microphone for GoPro = £89.99 Removu S1 Smart Gimbal Stabiliser for GoPro = £359.99

www.pixel.co.uk 17

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in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

FRAMED

It’s that time of year again; the festive holidays are upon us. Pixel catches up with two significant suppliers of photo-frames to see what they have lined up in order to drive sales as we encourage more people to display their memories on devices that aren’t electrical Continued on page 21...

www.pixel.co.uk 19

PHOTO PRINT NEWS

From photo retailers to through to schools labs, Epson print solutions have continued to revolutionise businesses in 2016

Pret-a-Portrait Production Manager Chloe Peters

BLUE SKY PRINTING

Blue Sky Printing opened their doors inside Meadows Shopping Centre in Chelmsford in March 2015 and have had Epson equipment from the very beginning. Starting off their business with an Epson D700 Printer and the Epson Stylus Pro 9900 Inkjet large-format printer, the photo retail store has recently upgraded their equipment.

Professional quality In addition to the usual customer coming into the

The Epson D3000s produce deeper richer colours

store for every day prints, Blue Sky Printing is also serving professional photographers. James is delighted by their judgement on his Epson printers:

than we had previously been able to achieve. In addition, the software makes it easy to adapt our production plans at short notice to respond to specific circumstances when necessary.

“It’s great to see that the Epson D700 even fulfils professional photographers’ needs. We had feedback that the print quality actually comes close to the C- Type print (chromogenic colour print) while being a much quicker process with the photographic print being done within seconds.”

PRET-A-PORTRAIT James Callaghan

Store owner James Callaghan explains: “In April we purchased a D7 Photo Studio Kiosk and an Epson P9000 large-format printer from Tetenal and I have to say both machines work perfectly and are extremely reliable.”

With 10 years of experience in the photo retail industry, James has gained trust in the Epson brand over the years which has further grown since opening Blue Sky Printing last year.

AS a photographic business specialising in school photography, the team at Pret-a-Portrait knows exactly what it means to process photos in high volumes, printing around 3,000 photos per day during their busy season. To keep more control over their printing process, Pret-a-Portrait decided to bring all their printing in-house with two Epson SureLab SL-D3000 machines Pret-a-Portrait were so impressed with how the first D3000 performed that they recently added a second. Production Manager Chloe Peters explained why,

“I have always worked with Epson and to me the quality of prints is simply unique! That’s why I had no doubt when upgrading our photo printing equipment. In my opinion the quality of competitive ink jet printers simply doesn’t marry up with Epson’s machines.”

Having both machines means that all our print production goes through the same workflow which makes life much simpler, and makes it much easier to respond to urgent orders quickly. " To ensure they were able to maintain their new investment, Pret-a-Portrait also took out a peace of mind support service contract with Tetenal's Epson authorised service centre.

We need our equipment to be working so we took out technical warranties which gives us telephone assistance, on-site technical support through an engineer and hardware parts for less than £5.00 per day to cover both machines!

In practice things have been exactly as promised.

Tetenal’s technical support has been fantastic; fast response and quick solutions.

"We wanted to buy a second printer to keep up with growing production demand. We had been very happy with our first D3000; it’s excellent print quality, it’s cost-efficiency and the simple to use software meant it had been a great success.

Contact Tetenal to discuss how Epson print solutions could revolutionise your business.

We are now able to manage all our printing in house which improves our margins and provides a faster turnaround for our customers.

20 www.pixel.co.uk

Tetenal Ltd

|

TEL: 0116 289 3644

|

www.tetenaluk.com

PHOTO-ME COVER FEATURE: CEWE

FRAMED

Continued...

T

he Christmas break represents a time when we find ourselves enjoying the only holidays where most people get to enjoy collective time off work.

It’s a time when the act of taking meaningful photographs enjoy a real and tangible spike with familiy and friends getting together in numbers that aren’t often achievable throughout the rest of the year.

The results of this are the memories that are captured and it’s our hope that more and more people will print these memories to share

(physically) and display in their homes. So what are the manufacturers and suppliers doing to encourage this as we motor into a brand new year? The team at Pixel spoke with Ron Deprez from Digital Distribution and Katie Frost from Swains International to get the lowdown.

Pixel: Hi Ron, Katie. We all know that photo-printing has experienced a dip in volumes over recent years, are you still seeing surges of demand through seasonal periods like Christmas (or post Christmas)?

Ron Deprez: We are relatively new to manufacturing frames, only starting 5 years ago, so we are still experiencing growth throughout the year. November is very strong due to a stock promotion we run but January always seems to be the strongest month for sales.

Katie Frost: Christmas is a very busy time for photo printing and every year consumers are looking for that “something different” gift idea.

It could be a cushion with the grandchildren printed on it or a canvas with a collage of the year’s best pictures. We know that more images than ever are being captured, the trick is encouraging people to print them, and

Christmas is possibly the best opportunity to achieve this.

P: Do you run regular sales drives to encourage orders during the holidays?

RD: It’s good to have promotions running throughout the year. This year we have given away tickets to football and rugby finals at Wembley Stadium along with free bottles of wine with all orders. Our current and most popular promotion offers dealers to order their stock for Christmas now and not pay until the

www.pixel.co.uk 21

in print end of January, or February with December orders.

KF: Here at Swains we are always launching promotions and trying to give our customers the best possible reasons to place their orders with us. Our latest promotion for frames and albums was a huge success and we have now re-launched it alongside Vodafone.

We were giving away staff room essential items like kettles, toasters, microwaves and DAB radios. The thinking behind it was that it’s nice to give something to the staff who work hard to promote and sell the products purchased from Swains.

P: What would you suggest are the latest trends when it comes to photo frames?

RD: Over the last year, distressed and driftwood designs along with the more natural colours have generated the most interest from our mid-priced ranges. The seasonal trend moves more towards silver plated frames from Evergreen along with the more premium products from our Elizabeth Carrington range.

KF: White frames are hugely popular and we are still seeing increased sales in square frames, thanks mainly to Instagram. Collection frames are also more popular as consumers can showcase more of their favourite memories in one place.

Instant photos are also seeing a massive revival with Fuji Instax and the Impossible Project refurbishing Polaroid cameras; this has led us to produce a frame specifically for this retro Polaroid format, retailing at £16.99.

We are also selling Instax Photo albums, retailing at £6.99 and a host of other gift ideas for Christmas such as Christmas tree decoration retailing at £5.99.

P: What else is new with regards to photo frame design?

RD: With a society that captures more images than any generation before, our sales of 6” x 6” frames are now on par with 6” x 4” and the fastest growing format is in

multi-aperture, particularly for Instagram. Social media has touched many areas of life, as we know; and the photo frame market has not escaped its influence with the square frame format now enjoying a significant share for the first time ever. It is probably the most important change to our industry, introducing a younger frame customer.

KF: Hearts are very fashionable and frames including text like ‘Home’, ‘Love’ and ‘Family’, as they are displayed as a type of soft furnishing and are changed on a much more regular basis nowadays. As a result, consumers are looking for quality at the right price.

P: What advice would you give to dealers to encourage sales of these products in-store?

RD: Our customers tend to know a lot better than I do about generating their own sales. I would however suggest that social media with these new frame formats and multi-aperture are embraced fully. I also believe that the general consumer is inclined to buy British when given the option, but I guess I would say that.

KF: I’d say that a good display goes a long way in attracting the eye and putting creative ideas into the minds of the potential buyer is paramount. 9 times out of 10 I would suggest frames are an impulse purchase so the retailer needs help to create that impulse.

22 www.pixel.co.uk

Image: Dino De Luca

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Owner Roy Clemens and his business partner Ian Fanning

PHOTO-ME COVER FEATURE: CEWE

CELEBRATING 65 YEARS

Employees Natalie and Gemma in store

Clemens Photography, this year celebrates 65 years in the retail trade. A family-run affair, Pixel got in touch with its owner, Roy Clemens to discuss the then, the now and what’s ‘in store’ for the future

C

lemens Photography was founded in 1951 by Cliff Clemens, who managed the store until his retirement in 1987.

Staying in the family, his daughter and son-in-law took over and got their first minilab in 1991. This was a landmark moment that gave Clemens Photography control of quality and turnaround.

Current owner, Roy Clemens (Cliff’s son) and business partner, Ian proceeded to take over in 2011, with nearly everything now produced in-house including large format printing and photo gifts.

They have recently invested in three new kiosks running FUJIFILM Imagine software.

We spoke to Roy Clemens about his business and his views on the photography and photo printing industry…

65 years, congratulations! How do you plan on celebrating?

We recently placed a full two page advert in our local newspaper, but haven’t really had much spare time to do any celebrating yet!

24 www.pixel.co.uk

How has the photography/printing industry changed over the years?

Photography has experienced a huge change with regards to digital and the role of the Internet. You really need to stay in touch with all the new advances and offer the latest models and services to keep customers happy.

We try to offer the best possible customer experience and quality of product to ensure customers keep coming back!

You must have experienced lots of successes (and failures!) over the years what has worked well for you?

Luckily very few failures! Recent successes have included our new kiosks - it’s so easy to connect to mobiles now!

Photoblocks are selling well, another recent addition.

What are your predictions for the future of the industry? And what would you like to see?

Well who can say what may happen? I expect

mobiles to become even more dominant, but I hope people learn that the best way to take photographs will always be a high quality camera.

I hope film carries on its resurgence as we still sell and develop it! Nice to see instant cameras back again too!

Contacts:

Peter Wigington, Marketing Manager (Photo Imaging, FUJIFILM UK Ltd): peter.wigington@fujifilm.com 01234 572138 Louise Dickens, Digital Media & Marketing Assistant (Photo Imaging, FUJIFILM UK Ltd): louise.dickens@fujifilm.com 01234 572127 Clemens Photography Tel: 01208 72850 www.clemenscameras.co.uk/ Facebook: /clemensphotography

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NEWS NEWS BITES

WINTER SALES WITH LOMO’ISTANT WIDE’S VICTORIA PEAK CAMERA

Lomography has introduced a new edition of its Lomo’Instant Wide camera and boasting a sparkling blue design, the Victoria Peak is available to stock as the perfect gift for the festive season

T

he Lomo’Instant Wide Victoria Peak was inspired by the scenes at the top of the highest mountain on Hong Kong Island and the panoramic views over

the city.

This particular edition of the camera has a mixture of shiny glitter silver faux leather and glitter black linen and is available in both single and combo packages. The Lomo’Instant Wide also features manual exposure settings as well as a Fully Programmatic Shutter that allows the user to sit back, relax and enjoy the ease of the instant camera. No matter where or in what environment the photo is taken, users can just select their preferred shooting mode and watch the magic happen. Also, with long, multiple and colour-flashed exposures, this camera allows users to explore their creativity to the maximum.

This time of year is a time for “the more the merrier” and this certainly is the case for the Lomo’Instant Wide camera, which gives the

CREDITS & CONTACTS

in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

user the ability to fit everyone into the frame.

Stylish enough to take to any party or venue, Lomography’s latest instant camera shoots on Fujifilm Instax Wide to let the user squeeze twice the amount of festive fun into their shot.

OTHER KEY FEATURES OF THE LOMO’INSTANT WIDE VICTORIA PEAK INCLUDE: Remote Control Lens Cap: Imagine a camera that allows the user to snap photos of themselves and friends without having to press the shutter button. The Lomo’Instant Wide does just that – allows the user to remotely operate the shutter release with the lens cap to take fabulous group photos.

PC Sync Socket: The PC Sync Socket allows the user to approach every lighting situation with ease and allows anything from single flashes to professional studio lighting.

Managing Director: Lee Mansfield 01323 819007 lee@lifemediagroup.co.uk

Editor: Jenny Ardagh 01323 819011 jenny@lifemediagroup.co.uk

Sales: Darren Sinden 01323 819007 darren@lifemediagroup.co.uk

Subscriptions: Linda Grace 01323 819015 linda@lifemediagroup.co.uk

Operations Director: Clare Fermor 01323 819016 clare@lifemediagroup.co.uk

Editor: Jess Saunders 01323 819007 jess@lifemediagroup.co.uk

Sales: Geoff Diamond 01323 819007 geoff@lifemediagroup.co.uk

Production Manager: Harriet Weston 01323 819010 harriet@lifemediagroup.co.uk

Title Manager: Elliott Mansfield 01323 819012 elliott@lifemediagroup.co.uk

Production Designer: Amy Watson 01323 819018 amy@lifemediagroup.co.uk

Published by: LMG SE LTD (Life Media Group) 1 Swan Business Centre, Swan Barn Road, Hailsham, East Sussex, BN27 2BY

26 www.pixel.co.uk

Built-in Premium 90mm Lens: With a 35mm equivalent, the built-in Lomo’Instant Wide lens allows for wise format instant versatility like never before. Users can experiment with the closest focusing distance of 0.6m for lovely portraits, keep their distance with the 1-2m setting or switch infinity for everything else.

Colour Gels: For the more creative photographers out there, the Lomo’Instant Wide camera allows the user to add artistic style to shots by experimenting with brightly coloured flash gels.

Fast Focusing: Focusing with the Lomo’Instant Wise is super-fast and easily adjustable with the three different zone focusing areas.

Exposure Compensation: The user can easily shoot lighter or darker with the exposure compensation control options.

Printed by: Gemini Press, Unit A1 Dolphin Way, Shoreham-by-Sea, West Sussex, BN43 6NZ

All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Pixel Magazine do not necessarily represent the view of Life Media Group LTD. Every care is taken in compiling the contents but the publishers of Pixel Magazine assume no reponsibilty for any damage, loss or injury arising from the participation in any offers, competitions or advertisment contained within Pixel Magazine. All prices featured in Pixel Magazine are correct at the time of going to press.

Copyright Life Media Group LTD 2016©

www.pixel.co.uk 27

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The versatile Flipside Trek series protects your camera and adventure gear for a day in the outdoors. Easy access to your gear with Flipside’s patented design allows you to get your gear without putting the bag down.

Effortless carrying with suspension system and straps, plus multiple attachment points allow you to scale up or down the gear you carry outside of your bag.

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Š2015 DayMen Canada Acquisition ULC.

28 www.pixel.co.uk