Pixel Magazine October 2014

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ISSUE NO. 930P

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LP_Pixel_Ears_46x53mm.indd 2 30/09/2014 11:47 csc30/09/2014 market growing, samsung nx1 launch, MIDWICH TECH EXPOSED 2014, EXCLUSIVE INTERVIEW WITH CANON, TOP 10 PHOTOKINA LAUNCHES AND MUCH MORE...

Canon Goes Couture

Canon has launched a limited edition of 1000 EOS 100D kits that come in a Stella McCartney camera bag. Designed especially for the white model, the tote bag (named ‘Linda’ after Linda McCartney), is made with cream and pale blue ‘cruelty free’ leather with stylish gold zips. Canon is just one of the major manufacturers in the industry making efforts to tap into the fashion market, with London Fashion Week providing an ideal platform for the likes of Olympus, Fujifilm and Samsung to diverge from a traditionally maledominated market. RRP: £1,200. From Harrods and Selfridges Only.

Special edition BlackRapid Kick Pink Camera Strap BlackRapid has joined forces with The Tutu Project™ to create the KICK Pink camera strap. The KICK strap is designed and created for women, by women and for a limited time the KICK is available in vibrant pink. Some proceeds will go to The Tutu Project™ and their non-profit foundation (The Carey Foundation) to benefit breast cancer patients. BlackRapid also want to get the general public involved with this campaign and are asking people to share their photos and stories of how they #KICKCANCER. The limited edition strap is available now. SRP: £75.00 Inc VAT. Photo -

OCTOBER 2014

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Top 10 Launches from photokina

We’ve whittled down 1,074 exhibitors to identify our top 10 launches from the biggest imaging trade show in the world

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Lytro Illum

Let’s cut straight to the chase and introduce our number one spot: Lytro Illum, the camera that dares to change the rules. Seven years in the making, the Illum is Lytro’s first ‘real’ camera. The first one was made as a prototype to prove that light-field photography was actually a valid technology. Unlike practically every other camera that exists, a light-field camera doesn’t just video

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Photographic retailers over the years have lost business with the advent of mobile phones and tablets, so we feel that with this technology, photographic retailers can be at the forefront of a new aspect of photography.” This is one of the biggest advancements in imaging technology for many years and if Lytro can convince the pro user that their products offer major steps in capability and post edit production, it is certain to filter through and create demand as they introduce further products in the coming months. This is certainly one to watch. Continued on page 18

process light on a single plane – it captures the direction light moves and the distance between objects, essentially rendering a 3D scene. This enables photographers to refocus their photographs after they have been taken, and to subtly shift perspective on any image. It arms photographs with the tools to capture greater depth than ever before, lending the nickname ‘living pictures’. Jane Nicholson, Marketing Manager at Intro 2020 – the official UK distributor of the Lytro Illum, said: “We feel that Light Field technology will form a major part of the future of photography. -

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