10th October 2014
ISSUE NO. 931D
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21/11/2014
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FUJIFILM CLOSE film Processing Lab, RICOH’s new t0ough camera range, GoPro Announces HERO4 lineup, HTC Announces WiFi Connected Camera
Panasonic Teams Up With National Trust
HTC launches ‘ultimate selfie phone’
A new joint marketing strategy has been drawn up to benefit both parties
HTC has announced the new Desire Eye, with a front-facing camera offering the same 13MP resolution as the rear camera. This latest addition to the Desire range is designed with selfie-takers in mind. Main features include: • Two 13MP BSI sensor cameras • Rear camera has f/2.0, 28mm lens. • Snapdragon 801 processor • 16GB internat storage RRP: TBC
New Drone Airport Bag ©nationaltrust images/Martin Murray
Think Tank Photo has launched a Airport Accelerator backpack for quadcopters. The case, which contains 10 compartments, can fit the DJI Phantom 2 and all equivalently sized DJI quadcopters with the DJI or GoPro cameras still attached, meaning photographers only have to remove the drone’s rotors to pack it up. The case allows space for the drone, transmitter, rotors, range extender and other optional accessories, while still being a practical international and domestic plane carry-on size. This is an ideal accessory for retailers already stocking drones. Find out more at www.thinktankphoto.com
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A new long-term partnership has been signed between Panasonic and the National Trust, Europe’s largest conservation charity. The deal will enable Panasonic to use historic National Trust sites and properties for a variety of promotional events, while the National Trust will benefit from access to Panasonic’s latest technology. Visitors will be able to borrow the latest LUMIX cameras to capture happy memories of their day out, and National Trust rangers will be invited to get hands-on with Panasonic’s Toughbook PCs in the great outdoors. Panasonic will be holding events at selected National Trust sites throughout the year.
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Andrew Denham, MD at Panasonic UK, said: “This partnership marks the start of a long-term relationship with the National Trust, which we feel generates tremendous value for both parties. Panasonic is dedicated to creating a better life for consumers, and these aims match well with those of the National Trust.” He added: “We have huge admiration for the National Trust and the fantastic work that they do, so are very excited to announce this partnership. The National Trust has a long history in creating and curating places of incredible beauty, and we look forward to helping visitors capture precious memories of their visits to these outstanding places.”
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Rod Hebden, Head of Corporate Partnerships at National Trust, said: “We’re very pleased to work with Panasonic on this exciting partnership. Our staff and volunteers will now be able to capture, film and share images and stories of the special places we care for using Panasonic’s state-of-the-art cameras. Many of our Rangers, who work in some of the remotest parts of the country, will be equipped with the latest notebooks to help them keep on top of their conservation work, looking after our beautiful landscapes. And we’ll work with Panasonic to see how we could cut energy usage at some of our properties.”
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