SBT
ISSUE 392
FREE
SUSSEX BUSINESS TIMES
HIGH FLYING CLASS OF 2015
THIS YEAR’S GRADUATES MIGHT JUST PROVE THEMSELVES THE MOST MOTIVATED AND CAREER DRIVEN IN YEARS
DIGITAL MARKETING HOW TO DIG FOR MARKETING CONTENT AND STRIKE GOLD
HEALTH & WELLBEING TIPS TO ENSURE YOU’RE GETTING THE MOST FROM YOUR EXERCISE AND DIET
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WE TAKE THE NEW MASERATI GHIBLI AND VOLVO D70 FOR A TEST SPIN
A STEP UP LOVE LOCAL JOBS.COM
A FIFTH ANNIVERSARY UPDATE FROM GARY PETERS, CEO OF LOVELOCALJOBS.COM SERVING THE SUSSEX BUSINESS COMMUNITY SINCE 1975
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SBT Welcome MEET THE TEAM
Lee Mansfield, Managing Director/ Publisher
Jenny Ardagh, Editor
Simon Skinner, Group Director
Jon Goodwin, Title Manager
Harriet Weston, Amy Watson, Production Manager Production Designer
Clare Fermor, Operation Director
Patrick McCreanor, Commercial Manager
Amelia Wellings, Financial Controller
CONTRIBUTORS
Gary Peters, Love Local Jobs
Arron Hopkinson, Precision Massage
Lucy Dawe, MD Lawton & Dawe Properties
Kim Walker, Partner at Thomas Eggar LLP
Rachel Stone, MD Bespoke Training
David Martin, Partner at Knill James
Christina Ewbank, ACES Facilitator
Gemma Hope, Mayo Wynne Baxter
Matthew Page, Photographer
Businesses thrive on new skills, fresh minds and ideas, and most of all a drive and motivation to succeed. This month, SBT focuses on the importance of making the most of the Class of 2015 – the most career-driven and motivated generation in 11 years. We discuss which skills are most needed for the workplace, which are most in demand from graduates themselves and which sectors are most competitive. We are proud to feature Gary Peters, CEO of LoveLocalJobs on our cover this month. This is an exciting year for the company with the Be the Change program continuing to innovate the way young people develop skills and career-motivation for their future, and their new, integrated and improved job platform bringing together job seekers and employers alike. We are packed with a diverse range of topics for your business interests, including marketing (see pages 16-18 for SEO tips and advice from James Hood on how to use content to market your brand), finance, local issues such as the proposed Heathrow expansion over Gatwick, motoring, and health (see pages 38-39 for an advice piece from Arron Hopkinson on staying on top form). This month, readers can expect the usual relevant and informative features and news, but bigger and better.
Enjoy your read!
Editor Jenny Ardagh
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Contents SBT Issue 392
SBT
ISSUE 392
FREE
SUSSEX BUSINESS TIMES
HIGH FLYING CLASS OF 2015
THIS YEAR’S GRADUATES MIGHT JUST PROVE THEMSELVES THE MOST MOTIVATED AND CAREER DRIVEN IN YEARS
DIGITAL MARKETING HOW TO DIG FOR MARKETING CONTENT AND STRIKE GOLD
HEALTH & WELLBEING TIPS TO ENSURE YOU’RE GETTING THE MOST FROM YOUR EXERCISE AND DIET
+
WE TAKE THE NEW MASERATI GHIBLI AND VOLVO D70 FOR A TEST SPIN
A STEP UP LOVE LOCAL JOBS.COM
A FIFTH ANNIVERSARY UPDATE FROM GARY PETERS, CEO OF LOVELOCALJOBS.COM SERVING THE SUSSEX BUSINESS COMMUNITY SINCE 1975
Cover: Gary Peters LoveLocalJobs.com
Managing Director/Publisher: Lee Mansfield lee@lifemediagroup.co.uk 01323 819 007 Group Director: Simon Skinner simon@lifemediagroup.co.uk 01323 819 017 Operations Director: Clare Fermor clare@lifemediagroup.co.uk 01323 819 007 Title Manager: Jon Goodwin jon@sussexbusinessgroup.co.uk 01323 819 012 Commercial Manager Patrick McCreanor patrick@lifemediagroup.co.uk 01323 819 014 Editorial: Jenny Ardagh jenny@lifemediagroup.co.uk 01323 819 011 Production Manager: Harriet Weston harriet@lifemediagroup.co.uk 01323 819 010 Production Designer: Amy Watson amy@lifemediagroup.co.uk 01323 819 018 Subscriptions: Linda Grace linda@lifemediagroup.co.uk 01323 819 015 Accounts: Amelia Wellings amelia@lifemediagroup.co.uk 01323 819 007 Published by Life Media Group, Unit1, Swan Barn Business Centre, Swan Barn Road, Hailsham, BN27 2BY Printed by Berforts 17 Burgess Road, Ivyhouse Lane Hastings, East Sussex, TN35 4NR 01424 722733 www.berforts.co.uk All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Sussex Business Times Magazine do not necessarily represent the view of Life Media Group LTD. Every care is taken in compiling the contents but the publishers of Sussex Business Times Magazine assume no responsibility for any damage, loss or injury arising from the participation in any offers, competitions or advertisement contained within Sussex Business Times Magazine. All prices featured in Sussex Business Times Magazine are correct at the time of going to press. Copyright Life Media Group LTD 2015 ©
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News
View the latest local and national business headlines.
Spending it
Tailor your look and stay looking sharp at work. Browse through our selection of business accessories.
Events
Entries are rolling in from across the county for the 27th Sussex Business Awards.
Digital Marketing
Content marketing is all the rage, but working out what improves sales and SEO is baffling businesses.
Money Matters
Rich Phillips is Head of Marketing & Co-founder for Guevara, a new digital startup that is changing the way insurance works.
Education
This year’s graduates might just prove themselves the most motivated and career driven in years.
Health & Wellbeing
Arron Hopkinson introduces himself for an upcoming instalment of health, wellbeing and fitness tips.
Cover Feature - LoveLocalJobs.com
Gary Peters tells SBT about their new website platform and the exciting Be the Change programme which inspires young people to take ownership of their future.
Chamber News
All the latest news and events from ACES.
Motoring
SBT’s Simon Skinner reviews two new cars: Maserati Ghibli and the Volvo D70 D3.
Tried and Tested in Sussex
Jenny Ardagh reviews the Ashdown Park Hotel in Wych Cross.
Ask the Experts
Local Sussex business experts advise on relevant issues.
Made in Sussex
This month’s home grown hero is Photographer Matthew Page.
For top designer paint brands, the finest and widest selection of wallpapers and a great range of furniture, lighting, blinds, shutters and soft furnishings, visit brewershome.co.uk You can also come to our new Eastbourne showroom and discuss your ideas with our experienced advisors.
Online at: brewershome.co.uk • In store at: Brewers, Birch Road, Eastbourne BN21 6PL www.sussexbusinesstimes.co.uk
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SBTLocal News Nations Favourite Costa Coffee Comes To Arun Retail Park
A new 1,800 sq ft Costa Coffee store was opened in Arun Retail Park in Bognor Regis on Saturday 15th August to add to the franchise’s 2,000 stores in 25 countries. The new store brings the nation’s favourite coffee to Bognor Regis whilst creating employment for a further 15 local people. The opening event on 15th August saw both the Chairman of Bersted Parish Council, Councillor Brian Knight and Town Mayor of Bognor Regis, Councillor Mrs Jeanette Warr officiate the event with a ribbon cutting ceremony at 10am. Store manager Mike Flores commented: “The new Costa Coffee will become a focal point for people visiting Arun Retail Park to come and experience great coffee in a friendly and relaxed environment.”
The Quarterly Economic Survey For Q3 Is Now Online The QES is Britain’s biggest, and longest-running, private business survey. It’s a leading indicator – often picking up big changes in the economy long before other surveys or official statistics. It has provided consistent data since 1989, and regularly receives more than 7,000 business responses. Your participation helps to provide key economic data across regions, given by individual businesses The deadline to complete the survey is: 14th September 2015 To take part in the survey please visit: www.britishchambers.org.uk/qes
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Payments Uk Chooses Sussex Based Branding Agency For Major Re-Brand
Buzzword, a branding and marketing agency of 14 years based in Chichester, West Sussex has been chosen by Payments UK to develop their new brand. Payments UK is a major financial trade association and successor body to the Payments Council, which represents the evolving and growing payments industry in the UK. A comprehensive set of guidelines and a brand book were developed by Buzzword and the website, printed collateral and a show-piece animation all came together for the big launch on 29th June. Buzzword, and SBT - as an ambassador for Sussex businesses
- are extremely proud that they have been chosen as the creative partners of Payments UK over many other agencies, namely those in London. The professional relationship was collaborative, creative and very productive but most importantly both the client and agency was able to enjoy the process. “We chose to work with Buzzword because we were confident that they would deliver innovative, practical brand solutions. As a high profile organisation, working in a complex industry, our creative partner needed to understand our needs and objectives.” Alex Smith, Marketing Manager, Payments UK.
Crunch Accounting Named England’s Fastest Growing Firm
Hove-based firm, Crunch Accounting has this week been named the fastest growing accountancy firm in England and joint fastest in the UK, according to Accountancy Age’s annual Top 50+50 report. In the past year, Crunch has climbed 13 places to 84th on the esteemed annual list, which details the top 100 biggest accountancy firms in Britain. Crunch’s fee income from the year was £5.14 million, a 50% rise from 2014 - joint fastest growth of all UK firms. The Crunch team have regained the title for fastest growth, which they previously held in 2013.
Darren Fell, Crunch CEO, said, “Accountancy Age’s Top 50+50 is the ultimate measure of success in the accountancy industry. Reaching 84th place shows just how massive the past year has been for Crunch. “A huge factor in our growth is our dedication to fair and consistent pricing, which is something many traditional accountants struggle with even today. We want to help our clients grow and knowing exactly how much their accounting will cost every year is just one of the ways we do that.”
SBTLocal News Last Call for Coast to Capital Business Grants Scheme Companies seeking to take advantage of Coast to Capital LEP’s Business Growth Grants Programme, being run in partnership with West Sussex County Council, are being urged to submit their Expression of Interests without delay, in advance of the deadline on 15 September 2015. Grants of between £15,000 and £100,000 are available for capital expenditure projects undertaken by companies located in West Sussex, Brighton and Hove, Lewes, Croydon, Epsom & Ewell, Reigate & Banstead, Mole Valley and Tandridge. The programme will provide grants of up to 50% of an expansion project
for businesses that can credibly demonstrate how the investment will lead to job creation and meet the eligibility criteria. Applications are welcome from start-ups, existing businesses and social enterprises operating in the following sectors: advanced engineering, manufacturing, healthcare, medical technologies, life sciences, creative, digital and IT, plus environmental technologies, goods and services. For further information, visit http://www.coast2capital.org.uk
The Shore Group App For The Mobile Candidate The Shore Group is pleased to announce the release of a new Recruiting App – “THE SHORE GROUP APP” - for mobile devices. Over 80% of job seekers are now using Mobile Apps to search and apply for jobs, and with this app, users with smart phones and tablets can stay connected, even while at work. The Shore Group App is now available in the App and Android store, and after download, The Shore Group can notify you immediately of new opportunities in your area. App features include: search for jobs with keywords and location, map directions to offices and assignments,
view job details, view company details, apply for jobs, upload CV, documents and timesheets on the device, send messages, and get job alerts and follow ups.
Brighton Dome Chosen To Host Rugby World Cup 2015 Welcome Ceremony For Japan And Samoa
Brighton Dome has been chosen to host the Rugby World Cup 2015 Welcome Ceremony for Japan and Samoa on Friday 11 September. It is one of 17 landmark venues selected across England and Wales to host the ceremonies for the 20 teams. The ceremony will be a celebration of the Team’s achievements and will include Team friends and family as well as the local community. It will feature Tournament Caps and a Rugby World Cup 2015 Participation Medals ceremony. MD of England Rugby 2015, Steve Brown, said: “We are delighted to have secured Brighton Dome to host the Welcome Ceremony for both Japan and Samoa. These landmark locations from across England and Wales broaden the reach of the Tournament and will be great settings for us to welcome the players and management.”
Businesses In Brighton & Hove In The Dark About Major Data Protection Changes Finds Survey The Crown Records Management survey of IT decision makers recently revealed some worrying results about the Brighton and Hove region with regards to the forthcoming European General Data Protection Regulation, set to be in place during 2017. Results suggested that nearly one in five businesses in the region aren’t even aware of the forthcoming data protection changes, and of those more than 56% say they aren’t concerned about it, despite the challenges it could bring. Almost a third of businesses in the region
say they will wait for the final details of the Regulation before taking any action at all, and only 46% of respondents who know about the Regulation are reviewing policies and setting up staff training in preparation for it. In comparison, the figure in Southampton was 73%. Less than a third have already appointed a Data Protection Officer, which may become compulsory under the new rules – compared to 73% in Nottingham. John Culkin, Director of Information Management at Crown Records Management said: “These results
shows UK businesses, including those in the Brighton region, are worryingly uninformed when it comes to preparing for the EU General Data Protection Regulation.”
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SBTLocal News Hastings And Croydon Charities Among Three Community Organisations In The South East To Win Funding From Natwest
Three social enterprises in the South have been chosen to receive a share of over £1m from the NatWest Skills & Opportunities Fund. Winners have been chosen from over 1,000
applicants in total. The fund seeks to support community and charity initiatives that help people achieve qualifications, get into work or set up their own business, now or in the future.
Out of the eight extremely worthy initiatives shortlisted to receive funding in the South East, the following have been successful in securing funding in the opening round of applications: WorkingRite, Business and Education London South (BELS), and Thanet Community Development Trust. Lucinda Jeffery, Fundraising & Marketing Manager, WorkingRite, said: “The NatWest Skills & Opportunities Fund will help 40 young people grow in confidence, find purpose and gain the skills needed to transform their own lives. It will also allow WorkingRite to build its presence in the South East and give more young people the chance to secure a happy and stable job or Apprenticeship.”
Progression and Promotions at Coffin Mew South coast law firm, Coffin Mew are proud to announce the promotion of Heather Dobson, Tina Day and Ian Peach to the firm’s newly created role of Senior Associate and Hedley Winter to Associate Director. After another year of significant growth, the firm recognised the significant contribution Heather, Tina, Ian and Hedley are making to the strong Insolvency & Recovery. Family, Conveyancing and New Homes teams and their recognised expertise in the marketplace.
Managing Partner of Coffin Mew Miles Brown said: “We take great pride in and particularly enjoy recognising and promoting from within. As a firm we are investing considerably in our people, with a particular emphasis on the next generation of leaders. We seek to recognise and reward those who demonstrate the behaviours that we believe are important for the future direction of our business, behaviours and expertise which are highly sought after and valued by our diverse client base.”
Start-Up Fx Firm Hires Former Cricket Ace And Targets South East A start-up foreign exchange business has hired former England cricketer, Chris Adams as a business development manager to spearhead its expansion into the South East of England. OSTC FX has offices in London, Swansea and Leicester and this latest move will allow it to target businesses
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with overseas trading activities, and high net worth individuals in the South East of the country. Adams has had a successful career playing for Derbyshire and then Sussex, where he became the longest serving County Captain in Sussex’s history. Chris commented: “I
am delighted to be joining the team at OSTC FX. I was looking for a company that had great vision, strong teamwork and ethos and I have found that within OSTC FX.” Paul Langley, Managing Director of OSTC FX, said: “We are delighted that Chris has joined the team. We are growing quickly and his presence will help to solidify our presence in the South East where we already have some good client relationships but we are seeing a lot more interest in our approach.”
SBTNational News What Does The Launch Of Windows Mean Shopping On Mobile To Top10£53bn For Small To Medium Sized Business Owners?
By 2024
Microsoft unveiled the launch date for Windows 10 last month and, with the launch of Windows 8 causing widespread criticism, Microsoft were keen not to repeat the same mistakes. In response to the user-feedback gained from their new program, Microsoft have brought back some of the favourite Windows 7 features for Windows 10. Businesses using Windows 7 Pro or Windows 8.1 Pro in theory can upgrade to Windows 10 Pro. However in practice there is a lot more to consider. “With any new operating system launch, we always advise small to medium sized businesses to sit tight
with their current Windows version for a few months. New operating systems will always require software fixes shortly after launch and it makes sense to wait a couple of months until it is stable. It is also recommended to seek the advice of your IT provider, to determine whether upgrading is the best way forward for your business,” comments Paul Kollnig, Business Development Manager, M2 Computing. To take full advantage of the upgrade, business owners will need to communicate the benefits to their employees to ensure they are using the platform to its full potential.
Impact Of Pension Deficits On Share Dividends Lowest In 6 Years Barnett Waddingham pension consultant’s annual ‘impact of pension schemes on UK business’ FTSE350 research shows a clear improvement for investors buying shares in FTSE350 firms with the DB pension scheme. The research found that the total amount contributed towards paying down defined benefit (DB) pension deficits was 13% of total dividend paid in 2014 which is a decrease from 17% in 2013 and a considerable fall from 27% in both 2010 and 2011. Nick Griggs, Head of Corporate
Consulting at Barnett Waddingham, commented: “This drop will be welcome news for investors. The presence of a DB deficit is an interesting issue for shareholders and there is evidence that certain events related to DB schemes can have a negative impact on a company’s share price.” He added: “Clearly, DB deficit contributions are not only of a sufficient scale to materially impact on potential investment opportunities but also to reduce the visible rewards to equity investors and increase the cost of equity”.
British Gas And The Challenge Of Change Communication
British Gas owner, Centrica recently announced that it is to cut 6,000 jobs, coupled with a report of doubling of profits in the first half of the year, bringing shockwaves through the business community. Caburn Hope. employee communications experts, suggest that a company’s change in communication strategy needs to inherently be transparent; centred on ‘you’. To ensure British Gas doesn’t lose its star players, the HR team will need to deliver a confident communication strategy.
New Managed Sms Service Launched For Small Businesses Partnership marketing specialist, Howse Jackson Marketing, is launching the UK’s very first fully-managed text service, which allows SMEs to broadcast text messages in volume at a time and date set by them. Unlike most rival services the text campaigns are fully-managed inhouse by Howse Jackson Marketing, allowing SME’s to outsource their text messaging campaigns and run their own businesses. Nick Howse, MD of Howse Jackson Marketing, says: “Text messages are one of the most powerful forms of advertising and perfect for rewarding loyal customers, generating footfall and encouraging repeat business.” He continued: “SMEs have enough on their plates without having to learn to navigate and master sophisticated text messaging platforms. We do it all for them and take any stress away!”
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SBTNational News
Outrage Over The Heathrow Expansion British Airways boss will not support Heathrow expansion
Heathrow Airport Central terminal area
The Gatwick vs. Heathrow expansion debate was a hot Insight topic in the summer months of 2015. But after the Airport Commission’s report, which advised a Heathrow expansion over Gatwick, there has been further debate and many passionate opinions voiced. British Airways (BA) top boss, Willie Walsh, CEO of IAG which owns BA, Iberia and Vueling has recently said that the costs associated with building a third runway at Heathrow are “outrageous” and that he will not support the costs of building a third runway at Heathrow Airport. Following the release of IAG’s half-yearly financial results where it announced an operating profit of €555m - up from €230m last year – he said: “We think the costs associated with the
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third runway are outrageous and certainly from an IAG point of view we will not be supporting it and we will not be paying for it. We’re not going to support something that increases our costs.” BA currently carries almost 40m customers a year on its fleet of more than 280 aircraft around the world. A spokeswoman for Heathrow said expansion was critical to the future of Britain’s economy: “It is the only way the whole nation will be connected to all global growth,” she said. She continued to defend the decision that has been made: “The Airports Commission has confirmed that expansion can be financed and with low-cost airlines such as easyJet already committing to provide routes from Heathrow, it is clear that operating costs from the airport will be competitive.” However, Gatwick Airport’s CEO Stewart Wingate said it was no surprise that BA had come out against expansion.
He said: “For the huge costs of a third runway at Heathrow you could build Gatwick, have all the benefits, and billions left to invest around the country. One of the major worries was about Heathrow’s level of both air and noise pollution – already at a dangerous high. “Taken together with Heathrow’s own rejection of the environmental conditions and the expert view that the Davies air quality consultation is fundamentally flawed, it is clear that the Heathrow hurdles are higher than ever,” says Mr Wingate. However, Heathrow has recently announced that it will soon begin trialling (an optional move) steeper approaches for their aircraft in an effort to reduce noise pollution. Currently, the international standard for approaches at most airports is set at 3 degrees, but from September 14, Heathrow Airport will begin trialling a steeper approach of up to 3.5 degrees to reduce noise for people living nearby. Matt Gorman, Heathrow Director of Sustainability and Environment said: “Heathrow has changed, and taken a new approach to addressing our impacts on communities, including when it comes to noise. Our Blueprint to cut aircraft noise has been driven by feedback from local communities. “Steeper approaches are just one step in the right direction, and along with other quieter operating procedures and incentives to bring quieter aircraft into operation, will ensure fewer people are affected by noise, even with an expanded airport.” Despite all these considered movements, and fairly certain decisions being made, Mr Wingate is still adamant to get the voice of Gatwick heard and recognised. He said: “Choose Heathrow and it will be Groundhog Day - nothing will happen. Choose Gatwick and Britain can finally get on with it.”
Charity Challenge
3 Peaks Challenge – We Made It!! Leading firm of Sussex Solicitors, Griffith Smith Farrington Webb LLP took on the 3 Peaks Challenge and made it successfully to the end What can I say… that was one of the hardest Challenges Focus we have ever faced, the whole team really pushed themselves and the sense of achievement after Snowden was huge! As you can see from the picture, we all started with smiles on our faces, some would say, naive! The weather may look dull in the picture but these were perfect conditions for climbing and we were all pretty pleased! Ben Nevis began at 7.30am and was a tough continuous trek through what felt like every season possible, towards the summit it was so cold that there were still snow fields. Once we reached the summit we stopped for a quick pit stop, a few selfies and then it was straight back down. The descent was a lot harder than we had anticipated. We had to concentrate and try and choose the best route down – our guide was amazing and without him I am sure we would have got lost on numerous occasions! Smiles still on our faces, we reached the base of Ben Nevis and it was back on to the mini bus to Scafell Pike – the traveling took a lot out of us and the whole group really struggled to get comfortable. As we were nearing Scafell Pike the sun was setting and we knew we would be climbing this mountain in the dark. A quick change of clothes, enough food to keep you going and a head torch and we were ready to begin our second mountain. This was a tough climb, the dark and lack of sleep really made you
aware of your surroundings and the magnitude of the climb, there were times when you could only see the circle of light from your head torch and it took every ounce of mental and physical strength to get to the summit. Our descent couldn’t come quick enough and we were all desperate to get off Scafell – this was the climb that all of us found tough, but completing it meant we only had one more to go!! We arrived at Snowden early in the morning and after stretching out our aches and pains we prepared our ruck sacks for the final summit. We were all tired, stiff and struggling to comprehend how this climb was going to be possible but our team spirit and sheer determination meant we got to the summit in pretty good time – we made
“We made it, we had reached all 3 Peaks and seen some breath-taking scenery along the way. But wait, we had to get back down again!”
it! We had reached all 3 Peaks and seen some breath-taking scenery along the way. But wait, we had to get back down again! Finally, back at the mini bus we couldn’t quite believe we made it – it didn’t quite feel real and that was probably down to exhaustion! We were so proud of ourselves individually and as a team – we worked brilliantly together and the fact that we have raised just over £7,200 for the Spinal Injuries Association is the cherry on the cake! Now we are looking forward to our celebratory event on 10 September at the Brighton Dome and we are looking forward to thanking all of our sponsors and donating the funds raised to the SIA – there is still time to donate https:// www.justgiving.com/GSFWSolicitors/
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Spending It
Business Accessories Tailor your look and stay looking sharp at work. Browse through our selection of business accessories ETIQUS CLASSIC TOUR WITH NIGHT BLACK DIAL AND STAINLESS STEEL BRACELET ETIQUS is a new British brand of distinctive, quality timepieces inspired by the game of golf, which combines beautiful design with Swiss made movements. £199. www.etiqus.co.uk
ALLURE BRACELET
GENTLEMANS CORNER NICHOLAS TIE This Gentlemans Corner tie is slim and sharp, and has been cut for a sleek profile that will work with your most contemporary tailoring. £40. www.question-air.com
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A contemporary and lightweight design, easy-to-store. This collection moulds perfectly to fit your travel needs and fits within the 50 x 40 x 20 restrictions. £149. www.debenhams.com
Spending It
CYLINDRICAL PLATINUM PLATED CUFFLINKS These Graf von Faber-Castell cufflinks are elegantly crafted in a cylindrical shape. With an attractive ribbed surface they are plated in platinum and engraved with the Graf von Faber-Castell name for a chic finish. £185. www.amara.com
DUNE - DANNI METALLIC CORNER TRIM STRUCTURED FRAME BAG Elegant doctor style frame tote bag with glossy metal hardware trims. Wide single buckled handle, branded metal details and frame closure. £69. www.dunelondon.com
TUMI - CHAMBERS SLIM CARD CASE WITH ID - TEAK Made from luxurious goatskin leather, this card case is the perfect travel accessory and contains Tumi ID Lock technology, designed to protect personal data encoded on passports, cards and driving licenses. £75. www.amara.com
METRIC EARINGS These beautiful white crystal goldplated loop earrings are the musthave accessory for the coming season. These glistening white goldplated earrings are available to buy right now. So why hesitate?. £29. www.tresorparis.co.uk
REGENT WOMENS ROSE GOLD PLATE MOTHER OF PEARL & RED LEATHER WATCH Inspired by London’s most sought after shopping location, this deep red leather strap watch is the one to own this season. £695. www.linksoflondon.com
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Entries Rolling in for 27th Sussex Business Awards Entries are rolling in from across the county for the 27th Sussex Business Awards Open to businesses of all sizes and sectors, these prestigious Events Awards are the longest established scheme of its kind in Sussex and widely considered to be ‘the one to win’. Past winners have included inspirational entrepreneurs such as Gary Peters, LoveLocalJobs.com; Alan Margetts, The Kitchen Store and Kevin Byrne of Checkatrade.com. As well as established international companies Qualifa, Cash Bases and Aspen Pumps Ltd and successful public sector departments such as the RSPCA and Chichester College. Last year Burgess Hill-based International Logistics Group Ltd, a leading provider of fulfilment services, international couriers and outsourced warehousing solutions, was named Responsible Business of the Year - and Managing Director, Mike Stephenson has
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no doubts about the value of the award. so many ways with the use of timely and Mike said: “Winning the award appropriate promotion of the Award. The for Responsible Business gave our response from customers and industry managers and staff the recognition that colleagues has been amazing and it has they deserved reinforced our and a reason to credibility as a celebrate what we great company to had achieved as a work with.” team.” BrightonOther winners based Preston from 2014 Insurance Brokers, include Tracy a specialist Smith of Homes commercial Partnership in insurance broker, Crawley who has was also named gone from strength Most Promising to strength, New Business proving just how - and Managing - Noel Preston, Managing Partner, much clout being Partner, Noel Preston Insurance Brokers an award winner Preston has no can bring. doubts about the Tracy value of the award. comments: “Winning Sussex Noel said: “Winning a Sussex Business Businessperson of the Year was such an Award confirmed our credentials with honour and has helped my business in local businesses, our clients and staff
“Winning a Sussex Business Award confirmed our credentials with local businesses, our clients and staff alike”
Sussex Events & Networking
How To Enter: To enter simply go online at www. sbawards.org.uk to review all of the categories available and determine which are appropriate for your business. There is a small admin fee of £50 (ex vat) to enter one award or £100 (ex vat) for up to three entries. You can also make nominations for the Healthiest Workplace, Best Boss and Outstanding Contribution to Sussex Charity free of charge. The deadline for entries is 9 September, with winners announced at a prestigious ceremony at The Grand Brighton, on Thursday 3 December, 2015.
alike. Our client retention levels are over 98% and new enquiries have been rolling in ever since, helping to grow our business to the next stage.” Caraline Brown, organiser of the Sussex Business Awards, commented: “The quality of businesses that have entered so far is outstanding, and the standard of entries is very high. The aim is to make this year’s Awards the best yet, and we are certainly on target for that. To anyone considering entering, my advice is to take the plunge – as soon as possible.” There are fifteen trophies up for grabs this year so there is sure to be something for everyone – from the prestigious Sussex Company of the Year and the award for the Most Promising New Business, along with special awards to recognise innovation, customer service and hospitality. The Awards are sponsored by Morgan Sindall, HSBC, Domestic & General, Mazars, Sussex Innovation Centre, Checkaprofessional.com, Wealden District Council, Thomas Eggar, Vantage Professional Risks, Checkatrade.com, Sussex Chamber of Commerce and Basepoint Business Centres. Media partners include The Argus, Heart FM, Title Sussex and Sussex Business Times. For further information, visit: www.sbawards.org.uk and follow all the latest news @SussexBizAwards
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How to Dig For Marketing Content and Strike Gold Content marketing is all the rage, but working out what improves sales and SEO is baffling businesses. We enlisted the help of James Hood, founder of agency Convey, who says it all starts with brilliant brand stories
“78 per cent of businesses said they were doing more content marketing than they were 12 months prior”
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The word ‘content’ is on the lips of marketing pros and Develop CEOs everywhere. In a survey carried out by the Content Marketing Institute at the end of 2014, 78 per cent of businesses said they were doing more content marketing than they were 12 months prior. And you only have to turn on your laptop or fire up your phone to realise branded information is everywhere.
But what exactly is content marketing and how can you use it as a tool to promote your organisation, attract hordes of shoppers and boost business? Put simply, it’s the process of creating and distributing relevant, informative or entertaining content that piques the interest of your target audience. It’s not, for example, a quick 30-second ad thrust upon them during Coronation Street. Content marketing is a slow burner; a longer term strategy to build a community of consumers and followers who will
Digital Marketing
share or ‘Like’ what you have to say and (eventually) buy what you have to sell. Although it’s a buzzword right now, content has actually been around for decades. After all, at its very core it is the art of telling stories. But technology and the internet has accelerated the production, distribution and (crucially) sharing of content to supersonic speeds. So it’s really taken off as a way to promote products, services and brands and get two-way conversations going with consumers. You might be wondering at this point, what does this all have to do with digital marketing, e-commerce or SEO? The answer lies in the clever algorithms of Google and other search engines, which seek out websites that refresh their content and keep users interested. Content such as blogs, videos or infographics attract people and entice them to hang around reading a particular website. That, in turn, can mean the difference between page one of the search results and getting lost in the depths of irrelevant (or less savoury) web pages. However, content marketing novices should proceed with caution. Google is full of smart cookies. And quick tricks suggested by clever techies to push your site to Number 1 are usually short-lived. In addition, while SEO is important to a business, you must ask what is the benefit of a fleeting spike in web hits if none of your visitors actually make a purchase? The content you use to attract the consumers you want is only as good as the story or information you decide to use. And that is where brilliant brand stories should play a part in your strategy. More and more, customers are buying into a brand’s values before they make a purchase. They want to know what makes your business great, what you stand for and most importantly, what it will say about them. Think about GoPro, the handy camera you can fit on your bike helmet, handlebars, skateboard and surfboard. The brand has not just manufactured a piece of equipment people find useful for filming. It has enlisted a community of athletes or people who love jumping from building to building to do the sharing and marketing for them. By telling the stories of the customers via videos, blog articles, features in relevant digital magazines, GoPro has built up a community of raving fans – no massive marketing spend necessary.
So what are the steps you need to take in order to unearth brilliant brand stories? 1. Let’s start at the beginning The origins of your company are a sure-fire way to attract and connect with customers who share your passion (or feel your pain). Ask yourself what made you get up at 5am in the early days and why is it a good thing your business exists? You’ll soon start to tap into the reason customers want to buy from you. Example business: TOMS shoes 2. Keep digging Good story telling doesn’t end once you’ve told people how your organisation began. Continually hunt around your business for new nuggets of information that enlighten consumers. Ask yourself – ‘what do we do that’s awesome? It could be charity work, the way you make your products or something environmental. Then create content that your audience
is interested in. Example business: Equinox Gym’s Q blog 3. Be generous One way to get people seeking out your stories is to be generous with the knowledge in your organisation. If you make dresses, share some styling secrets. Run an accountancy firm? Give your views on the chancellor’s budget. It all helps position you as the expert and build a stronger tie with potential customers. Publish something your prospective customers find relevant, informative or entertaining and you’ll have struck content gold. Example business: jamieoliver.com About James Hood James is a content expert who runs agency, Convey. He has lived in Sussex for over 30 years and now works with clients around the world to unearth brand stories that lead to sales. For more information go to conveyconsultancy.co.uk or call 07900923458.
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Digital Marketing
Top SEO Tips
Here are some quick SEO tips for the non-technical senior manager
Take one look at internet live stats and you’ll be dizzied by Develop the sheer number of websites, searches, uploads, posts, etc happening every second. With this level of activity, it’s easy to see that your potential customers could simply pass you by when searching for your product or service. Whatever you spend on your site, it is money wasted if your potential customer can’t find you. Search Engine Optimisation (SEO) is the process of getting traffic to your site using free, organic and natural search results and should be considered long before you start reaching into the additional marketing budget. Done well, this can actually reduce spend, achieve greater credibility for your brand and keep you highly visible to your target market. SEO alone won’t guarantee you a top search position but the handful of tips below will work in tandem with your other marketing strategies with excellent results: Top-notch content Make sure that all text is faultless: well written, unique and reflective of the brand. Focus on 6 – 10 primary keywords or phrases that you know your customers are searching for and make sure that they appear naturally within the text. But beware; overloading your content with these phrases will be as noticeable as a hippo in a flower garden. It’s bad practice and renders your content unreadable.
services, will help you to identify what your customers are searching for and this may not have anything to do with what you expected. It is quite customary to discover that what you thought was a sure-fire hit actually doesn’t rank for search traffic; just make sure you discover what does work early on. Avoid jargon; think what your customer may actually type into a search bar.
“SEO is the process of getting traffic to your site using free, organic and natural search results ”
Focus on search phrases, not just single keywords. Google Adwords, among other online
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Use strong keywords to caption your images and videos. Make sure the surrounding content is relevant to the media and the page headings also convey the context so they work together to reinforce your keywords. This holistic approach creates an irresistible synergy for your site and the search engine spiders will love you all the more. Blog frequently This is particularly important if the content
of your pages doesn’t change very often. Fresh content will attract the spiders and they look favourably on new text to get their teeth into. Give advice about your product or offer insight into your service with genuine value and they’ll be coming back for more. Obtain quality links If you’re a popular blogger or prolific content writer, other sites will want to link to you; after all you’re recognised as something of an expert in your field. Those blogs you are posting clearly demonstrate your expertise in the industry, right? Links add to your authority and you can bask in reflected glory. However, make sure that those linking to you are equally valuable; quality certainly outranks quantity. Smart Monkey Marketing is a fully integrated marketing agency with an emphasis on digital. We provide a full range of marketing services to our clients across the south of England. Visit www. smartmonkeymarketing.co.uk, email beth@smartmonkey.co.uk or call 01403 592592.
Success Story
Two And A Half Years On And Pib Are Alive & Kicking!
Preston Insurance Brokers’ Managing Partner, Noel Preston reflects on the journey and successes to date, recognising those who have helped along the way After winning the Most Promising New Business category Advertorial at the 26th Sussex Business Awards in December last year, Preston Insurance Brokers’ Managing Partner Noel Preston reflects on the journey to date and the experiences of the last two and a half years! We’ve got to talk about the award first, how good was that!? Yes, we were absolutely chuffed. We are so grateful to everyone that has supported us in our first couple of years, helping us achieve what we have to date and consequently this recognition. More than anything, our clients have taken us to this stage and a massive thank you should go their way. Important lessons you’d like to share from setting up the business? Always be true to yourself and your values. Don’t try and be something or someone that you’re not. When you are either in an existing business relationship or trying to build a new one, being sincere makes such a difference. Deliver what you promise, manage expectations and set a standard of professionalism, avoiding complacency at all costs – your reputation is vital! What differentiates PiB? One of our clients said we “…provide a personal service with a corporate clout…”. Bringing the right and deserved level of service to a diverse breadth of businesses is really where we deliver. Our clients range from an owner of a single rental property to a company employing a few hundred people
and everything in between. The vast majority of our new clients come from the recommendation of others. A large number of our clients we are happy to call advocates and good friends, who without prompting spread the word on our behalf, we count ourselves very lucky in this respect. PiB has become quite well known in the local community, what does that mean to you? Everything! We believe businesses should play their part in helping and supporting the local community. We continue to support local clubs, associations and educational establishments, in particular those who provide fantastic facilities and support to all ages and abilities with strong family values. In line with this, we are extremely pleased to have an active involvement with Brighton University and well
established clubs in Brighton & Hove Albion FC, Sussex County Cricket Club, Hove Rugby Football Club and St Peters Cricket Club. We are also immensely proud to support Rockinghorse Children’s Charity as our chosen Charity, with whom we also have a personal connection and experience. They do an amazing job for children who enter this world in a difficult situation. So many children are still with us because of the wonderful work they do and the support they provide to the Trevor Mann Special Care Baby Unit at the Sussex County Hospital and the Royal Alexandra Children’s Hospital.
Contact us on 0845 129 7505 or email info@prestonib.co.uk www.sussexbusinesstimes.co.uk Visit our website: www.prestoninsurancebrokers.co.uk
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Top Tips for Building a Disruptive Business Rich Phillips is Head of Marketing & Co-founder for Guevara, a new digital startup that is changing the way insurance works
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1. Start with something you care about Finance There’s no playbook for disruption. It takes a lot of hard work and difficult decision-making, where you’ll constantly question both yourself and the direction you’re heading in. This kind of relentless questioning is going to be nigh on impossible if you don’t care about what you’re building. If you’re setting out to make a lot of money, seeking corporate fame or pats on the back, it will be incredibly hard to keep working through the difficult periods. Very few companies waltz to success. Most fail. So you’ll need a passionate belief in what you’re doing to see you through. That doesn’t mean you have to be sweating for a noble cause, it just means you need to care deeply about what you’re doing.
Money Matters
Be different, be engaging, and listen to customers. Find customer frustrations and try to be their solution. This is not about being whacky or random for the sake of it, this is about proving yourself to be genuinely unique in an industry of clones. Telling people you’re different, or that you have a different model, doesn’t convince anyone. You have to prove it in what you do. 5. Know your constraints Constraints may be exactly the type of thing disruptive businesses should be throwing off, and while that may be true in some instances, you still need to take careful consideration of what barriers you’re facing. Acknowledging constraints is a useful part of the innovation process: playing on the edges of constraints can help focus a concept. Find out what legal and regulatory requirements you have early, then get as much advice as possible on how to go about meeting those requirements. For the most part regulators are there to protect consumers, so you need to show them why you’ll be a positive force for your customers (look at how Zopa founded the Peer to Peer Finance Association). Regulators, too, will have been operating in the same way for many years, as they’ve only had the incumbents to deal with. Learn to speak their language and your life will get much easier.
2. Know what you’re disrupting If an industry has been operating in the same way for years, chances are there’s a reason why, and it may not be a good one. Do they have high acquisition costs? High churn rate? Are there a lot of regulatory constraints? Most established businesses make profit on the fringes of their model, pushing endless minor adjustments and incremental changes to get ahead of the competition. One key mode of disruption is to find a single element of an existing model and completely rethink it (think Transferwise taking international payments from banks). Don’t try to fix an existing model; build a new one. 3. Only build what customers want You have a grand vision of the future utopia you want to build: it drives you on and is your guiding light. However,
customers may not be interested in that vision, they may only want a small part of it. They may not want it at all. Even if they say it sounds like a great idea, in reality they might not be willing to use or pay for the features you have planned. Therefore, instead of building and releasing your completed product, try out the bits you think are most essential to your vision. Set out clear measures of success for yourself, then if customers love it, great, you can try out new features and see if they like those. If not, gain feedback, iterate and try again. Keep trying until you prove to yourself this is something people want. 4. Make it engaging If you want to make something new and shake up an industry that’s in dire need of some innovation, you need to look and act different too. Be a ‘challenger brand’, and live by your own values.
6. Implement processes that make you agile Process and agility are often seen as mutually exclusive. Large companies often have extensive processes that ensure quality and compliance, but reduce flexibility and innovation. When building a disruptive business you will encounter many obstacles that require swift changes to your product, marketing or business operations. Time-consuming processes will prevent you from making the changes quickly enough, but no process at all will leave you and your team jumping sporadically from issue to issue. You need to develop a system of analysing your requirements, your options, how best to implement them and in what order, and make it work for you. There’s loads of advice from others on how they achieved the right balance (read Steve Blank, Eric Ries and Ash Maurya’s books and blogs), but every business is different and you’ll need to find the best system for you.
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Recruitment
Finance Recruitment with Grafton Banks
Grafton Banks use their extensive knowledge and experience of the Finance industry, and insightful approach to recruit and successfully place candidates in the best career for them Why did you set up Grafton Banks Finance Ltd? Skills Recessions often provide great opportunities for new businesses. We set up Grafton Banks Finance in September 2008, just as the economy was plunging into the abyss. Having recruited through recessions previously, we felt that we knew what candidates and clients would want from us in terms of service and professionalism. The recruitment industry has a reputation for being very sales and volume driven. Our approach was very different; consultative rather than salesy; client focussed rather than target driven. We were confident that by utilising this approach we could make headway even though we were starting from scratch in a very competitive market and in a very challenging economic climate.
not hire senior finance professionals. By the same token, we see any upturn in the economy before the wider market and in 2011 we started to see an increase in volumes when the newspapers were still full of ‘doom and gloom’ and ‘triple dip recession’. The market has still not returned to pre-crisis levels but business confidence is high, companies are hiring and candidates are changing jobs without fear. Since the election we have enjoyed our best ever 3 month period in terms of fee income.
Why Hove? Being a family owned new business starting out and competing against the big national recruitment consultancies, we wanted to portray ourselves as a small local business and be part of the ‘be local buy local’ campaign around at the time something, which is still very important to us. All of our employees live locally and are very knowledgeable with regard to the business community in this area. From a personal perspective, I really enjoy living and working in Hove, my daughters are at school here and Hove seemed to be an ideal place to set up from both a business and lifestyle point of view.
What kind of roles are businesses recruiting for? We are seeing an upturn in demand for accountants at all levels and from all sizes of business. We supply accounting staff to many of the largest businesses in Sussex, which offer a variety of career paths for candidates. At the same time, this area has a very healthy and vibrant SME community and many of these organisations have been managed through the recession very well and are in great shape to expand. As a consequence, we have recently seen an increase in demand, from these SMEs, for commercially minded FDs or FCs to help shape the future direction of the company. Whatever the size of company, since the beginning of the crash and probably because of it, accountants at all levels are expected to be, not only technically competent, but also extremely commercial, able to advise and provide financial guidance to all areas of a business.
How have the last few years been? The first few years were extremely tough, but hugely encouraging and we were able to start to take some market share from our competition. Financial recruitment is a very good bellwether of the economy; if there is very little business confidence then companies will not invest and will
Are employers paying closer to London salaries? No, and in my opinion this will never be the case. London is the capital and home to a huge variety of organisations from all sectors. Competition is fierce and salaries reflect the laws of supply and demand. In Sussex the business community
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is more widespread and the pace of life a little less frenetic. Workers pay a pretty premium, in terms of basic salary, to live and work locally and are often prepared to forgo basic salary to avoid the commute and enjoy a better work life balance. What does the future hold? Hopefully we will all enjoy the benefits of an increasingly improving economy. As a company we are determined to continue to develop and improve our offering to the Sussex business community. From a wider regional perspective, we opened a new Reigate office last summer, with a view to replicating our success in Sussex in the Surrey area. This has gone extremely well so far and has enabled us to extend our geographical reach, while still operating as a small ‘local’ agency. Hampshire is also a county we are very interested in. We would ultimately like to be considered as the leading financial recruitment organisation in the South East. Why would I use Grafton Banks? As I touched on earlier, we aim to be professional and consultative rather
Recruitment
than salesy; empathetic rather than aggressive; client focussed rather than target focussed. We believe that recruitment is a people and relationship business, not a numbers business. We have many years experience in the recruitment industry and therefore understand business and can confidently advise on careers. Internally, we have worked hard to develop a culture where our employees will be happy and able to thrive. Since we were established we have not had a single person leave us. This is important externally as it leads to continuity in your dealings with Grafton Banks, in that the person you started dealing with years ago still remains in the business and will therefore have an in-depth knowledge of you, your business and/or your career and aspirations. Lots of businesses talk about offering a tailored and flexible service, but I really think we are well placed to deliver. Of course we are ambitious and keen to make profits, but we firmly believe we can do this through long-term relationships based on outstanding client service.
Left to right: Nigel Jeyes, Julia Jeyes, Alex Gregory
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Windlesham INDEPENDENT BOARDING & DAY SCHOOL FOR BOYS AND GIRLS AGED 4-13 YEARS
Open Morning Saturday 3rd October • A record number of scholarships gained to senior schools this year • Outstanding Ofsted and ISI Reports • Excellent pastoral care & extra curricular programme RSVP - call admissions on 01903 874700 or email whsadmissions@windlesham.com Windlesham House School, Washington, West Sussex, RH20 4AY 24 www.sussexbusinessgroup.co.uk
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The High-Flying Class of 2015
This year’s graduates might just prove themselves the most motivated and career driven in years They’ve been in education their whole lives, gone through Careers exam after exam to be where they are now. Graduates in 2015 also had the worst bet in terms of fees; they were the first year to be subjected to the dreaded £9,000 a year fee, as University applicants in 2012. The bad news for students is that the average student debt for this year’s university-leavers has jumped by almost 50%, compared with debt levels in 2014. The good news is that these higher fee-paying students may just make for some of the most careers-orientated,
motivated and ambitious graduates of their generation. Graduation ceremonies are over, having been celebrated mostly in August, and now it’s crunch time. Young people are, for the first time having to find their feet in the real world, and start on a career path. High Fliers Research, an independent research company that specialises in researching the graduate employment market conducted a major survey of careers plans for more than 18,000 final year University students this year: The UK Graduate Careers Survey 2015. It showed that the proportion of University leavers expecting to start a graduate job straight after their degree was at its highest since 2001, with an increase
of 26%. Findings also suggested that a large number of new graduates had already secured job offers from employers before actually leaving their place of study. The survey was based on faceto-face interviews with 18,412 final year students from thirty leading UK universities. Not only have just 9% of students not decided about their future - the lowest proportion since 1998 – but they are taking productive steps towards it. Findings confirmed that a record number of students (half of those interviewed) have done paid work placements or internships whilst at university, in order to develop the experience and employability skills
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Education
that graduate employers require. For employers, this is fantastic news! For the first time since 2001, consulting is the top destination for new graduates and interest in the sector is now at an all-time high, having increased by twothirds in the last five years. Marketing, the media and charity & voluntary work are the next most-popular graduate career destinations for 2015. Managing Director of High Fliers Research, Martin Birchall commented: “Our survey shows that new graduates leaving the UK’s top universities this summer – many of whom have been the first to be charged £9,000-a-year tuition fees for their degree courses – are the most careers-orientated, motivated and ambitious of their generation. By researching their employment options earlier than ever and completing an average of 6 months’ work experience during their studies, they have prepared more thoroughly for the graduate job market than any other cohort in the last twenty years.” Although most employers won’t adhere to any changes such as these, as with University fees, the median starting salary at the country’s leading employers has increased this year to £30,000 for new graduates. This pay rise is a first in five years – the median starting salary had previously remained unchanged at £29,000 for four years running. The average starting salary that finalists expect to earn as new graduates has risen to £23,700, some £700 more than in 2014 and the largest annual rise for seven years. Salaries that finalists expect to be paid five years after leaving
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university have also increased, to an average of £41,400, and more than 1 in 6 finalists believe they will be earning at least £100,000 by age 30. Employers plan to expand their graduate recruitment even further in 2015 also, with 8.1% more entry-level vacancies than in 2014, the third consecutive year that graduate vacancies have increased. Martin Birchall commented: “It’s great news that students leaving University this summer who’ve paid higher tuition fees for their degrees will be emerging into the most buoyant graduate job market for over a decade, with a wider choice of graduate vacancies at the country’s most sought-after employers and better starting salaries. And there are a record number of opportunities too for first
and second year students to get paid work experience this year – Britain’s top employers will be providing more than 13,000 paid internships, vacation work or course-based placements in 2015. Charlie Ball, Head of Higher Education Intelligence at Prospects shared his knowledge on the graduate market in Sussex in particular compared to the rest of the UK. In West Sussex last year, there were around 1700 graduate jobs available, 1200 in Brighton and Hove, and 950 in East Sussex. The main graduate areas included nursing, private teaching, business project management and HR roles. Marketing and IT were also strong last year in Sussex, which seems likely to be matched this year, with Marketing a popular choice for graduates, and a sector which is thirsty for new talent and skills. Charlie informed us that around two-thirds of the jobs available required a degree, which is also an average number across the UK. However, industries such as IT and Engineering are particularly crying out for skilled graduates, with employer worries prevalent regarding the lack of skills coming through the higher education system. He commented: “Employers are now regarding work experience and less technical skills such as communication and team work as a huge advantage for graduates, often over and above if the graduate has a 2:1 or not.” He added: “This year, graduate employment is particularly strong in the economics, finance and business world, in which experience is a must.” According to his research at Prospects, Charlie predicts a much better outlook
FOR 2016 ENTRY
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Education
than in 2007/2008: and the indication is that we are finally out of the recession when it comes to graduate employment. More than a quarter of graduate vacancies were cut in 2008 and 2009 at the beginning of the recession and recruitment dipped again in 2012, before returning to growth in 2013. Employers in nine out of thirteen major employment areas are preparing to take on more new graduates in 2015, with the biggest increases in recruitment at public sector employers, accounting & professional services firms, banking & finance firms, retailers and the Armed Forces, which together expect to recruit more than 1,200 extra graduates. As the economy expands, the graduate market is predicted to diversify and this year is looking promising. However, an unrelenting fact is that graduates must show skills outside of their studies – work experience, placements, interships and extracurricular activities. Half of this year’s finalists have either done course placements, internships, or vacation work whilst at university, completing an average of at least six months work experience. But the number of students doing casual vacation work during university holidays – such as bar work, serving in restaurants and temping – has dropped to its lowest level
ever. Which caused which to increase is a mystery, as always, but two thirds of employers are now providing paid vacation internships for penultimate year students and three-fifths offer industrial placements for undergraduates (typically lasting 6-12 months as part of a university degree course). As demand increases, on either side of the fence, as does response.
“As the economy expands, the graduate market is predicted to diversify and this year is looking promising” We asked the University of Sussex’s careers department whether this trend was visible in our county, for their students particularly. Linda Buckham, Director of the Careers and Employability Centre at the University of Sussex commented: “The trend has intensified as universities like Sussex lay on an increasing array of employability experiences, from leadership skills,
commercial awareness, bespoke careers events with Sussex alumni and employers to social and commercial entrepreneurship to enrich the student experience. “We are seeing more and more of our students building an understanding of the global world of work and spending time on placement with employers, undertaking paid internships, developing their entrepreneurial potential, studying abroad or volunteering, broadening their skills and experience.” The top industries that University of Sussex graduates go into tend to be within sectors such as science and technology, education, and health and social work. This buoyant graduate labour market seems to reflect well the Association of Graduate Recruiters’ view of the market at the moment. “This is a healthy market for graduate job seekers with the number of graduate vacancies increasing and graduate employers predicting an overall rise of 11.9% vacancies for the graduating class of 2015. The Careers and Employability Centre at the University of Sussex advertised more than 5,000 vacancies across the academic year 2014-2015 for our students and graduates,” said Linda.
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Susse
“SHANNON’S PRESENCE IN THE GARAGE HAS ALTERED THE DYNAMICS OF THE TEAM FOR THE BETTER” SHANNON’S EMPLOYER, CHRIS VALE - 247 TRANSPORT
SUSSEX COAST COLLEGE HASTINGS IS ONE OF THE LARGEST PROVIDERS OF APPRENTICESHIPS AND TRAINEESHIPS IN THE SOUTH EAST OUR SUCCESS IS DUE TO OUR DEDICATED TEAM WHO SUPPORT OUR APPRENTICES, TRAINEES AND EMPLOYERS Talk to us to find out how an apprentice or trainee could benefit your business today, visit:
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Eastbourne EBP
Eastbourne Education Business Partnership plays its part in the development of young people in Sussex and plans to continue in 2016 Eastbourne Education Business Partnership Ltd Insight delivers workrelated activities that enhance teaching and student learning outcomes and contribute to economic growth and prosperity. Celebrating their 30th anniversary this year, Eastbourne EBP is one of only two organisations of its kind left in Sussex. Eastbourne EBP is a totally independent organisation, and proudly gained charitable status in November 2012. They work closely with Eastbourne Chamber of Commerce and Eastbourne Borough Council to help broker partnership support and contribute to workforce planning. They also represent ‘Learning & Skills’ on the Eastbourne Strategic Partnership. Recently, Hailsham-based telecoms, IT and online services provider Chalvington Group announced their partnership with the Eastbourne Education Business Partnership (EEBP), to deliver an extra special Junior Enterprise Challenge at
the Congress Suite, Eastbourne, on 5th October in celebration of the charity’s 30th anniversary. Now entering its fifth year, the Junior Enterprise Challenge sees teams of year four children from local schools complete a commercial style project with guidance from the Eastbourne EBP team, their teachers and volunteers from the local business community. Chalvington Group’s Managing Director Claire Baker commented on their involvement with the event: “We’ve been involved with the Junior Enterprise Challenge since its inception in 2011 and are thrilled to have been invited to partner with Tim this year. Sharing our business experience along with the other companies who get involved is a real privilege – it’s fantastic to see what talented children we have in our area.” Discussing the challenge, Eastbourne EBP Programme Co-Ordinator Tim Sorensen added: “Chalvington Group, along with a number of other local businesses have been staunch supporters of the various challenges and events we have running. It’s great to see just how well the teams enjoy and tackle the tasks - I know the volunteers get a great deal out of it too. EEBP celebrates a special birthday this
“Eastbourne EBP is a totally independent organisation, and proudly gained charitable status in November 2012”
year and we are excited to be able to produce something a little different to our usual format in celebration of this.” Eastbourne Youth Radio (EYR) is a unique project including a range of students of all ages that come together in a single project hosted by Sussex Downs College. Children from the age of 5 upwards work alongside post-16 students in the EYR studios. The project has continued to contribute to both curriculum and staff development and delivers various aspects of media courses at GCSE and BTEC level. EYR enables students to research, produce and present or perform their own material in association with community partners for a community audience. From this they will
Contact Tim Sorensen on 07890 388 624 or email tim@sorenlearningsolutions.co.uk 30 www.sussexbusinesstimes.co.uk
Advertorial learn a whole range of skills that they will find helpful in future life. The project received its sixth Global Entrepreneurship Week – High Impact Badge for 2014 that was a fantastic accolade for everyone involved. Hundreds of students aged 5-19 delivered over 50 hours of programmes on 87.7FM and online at www.eyr.org.uk. These included local interviews, live drama and performance work, competitions and special features. EYR also won the ‘Services to Education’ category at the 2013 Eastbourne Achievers Awards. Dr Steven Goss-Turner, Chair of Eastbourne EBP, writes: “The partnership between education and the business community is often characterised by good intentions on both sides but a lack of tangible outcomes. EYR is a striking example of a project which provides the medium for achieving mutually beneficial outcomes. This is recognised by its ‘High Impact’ award but more significantly by the enthusiasm and the learning generated by the collaboration of students, teachers and business leaders.” EYR is now looking ahead to its 15th annual broadcast from the studios at Sussex Downs College between 18th and 20th November. The Sussex Police and Crimes Commissioner will once again be lead partner with a special focus on Anti-Bullying Week. Students from 25 schools and other youth groups are expected to take part in November supported by over 40 business and community organisations who will take an active role in their sponsored programme. Sponsors already include; Recruitment South East, Caffyns, Recipe for Change, Heringtons, Parker Building Supplies, Brewers, Hotchkiss, Cobie Vet Care and Dominos Pizza. Since the first broadcast, over 27,000 students have taken part in EYR broadcasts. Many of these have participated at primary, secondary and post-16 level before venturing into further and higher education, employment and in some cases the media industry itself. Former EYR’ers have worked on BBC Radio 2, Radio 4 and CBBC Radio together with independent radio stations, newspapers and general publishing. A key challenge for the partnership, following the withdrawal of government funding in 2008, is to generate sufficient income to support the current events and activity programme and to enable new development. Eastbourne EPB is keen to engage more business and community
partners in 2015/16 in order to make this happen. Included in the package of benefits for EYR sponsors is advertising onair, on-line and also in the special 8-page supplement to be published with Eastbourne Herald on Friday 13th November. Prices have been held for the fourth year running with packages starting at just £175.00. The future is looking bright for EBP across all areas, with 2016 filled with annual events and plans for new projects. Plans are underway for a new skills and employability event on 20th April 2016, The BIG Futures Show. This new development is aimed at schools and the wider community in the Eastbourne ‘travel to work’ area, and will be delivered in partnership with Eastbourne Borough Council and other key stakeholders. More than half of the anticipated 100 organisations and businesses are
already on-board who, between them will represent training, employability skills, apprenticeships, employment and related activities. There will be hands-on opportunities, presentations and pop-up briefings during the day. Also currently under development, and complementing the before and after aspects of The BIG Futures Show is the Boost Your Career and Employability Prospects (BYCEP), in partnership with Bright Young Things from the University of Brighton. This on-line service will initially provide 18-modules to support planning for life, including careers, the workplace, maximising employability, transition, work experience and volunteering, finding opportunities, CVs and interviews. It is hoped that the initial launch will take place in the late autumn. Eastbourne is an exciting place to be right now and the Education Business Partnership is keen to play its part!
Visit our website: www.eastbourneebp.org.uk
www.sussexbusinesstimes.co.uk 31
Essential Advice
Cyber Risk Management: A Boardroom Issue Kim Walker, Partner at Thomas Eggar LLP advises on how to protect your business from the risk of cyber attacks and to protect your data
Carphone Warehouse was subject to a ‘sophisticated cyberAdvice attack’ last month, reportedly impacting 2.4m customers. Whilst it is these high profile data breaches which make the news, any business can be at risk, and cyber security should be high on the agenda for boardroom discussion – it’s no longer simply a matter for IT. As cyber-attacks become increasingly sophisticated, businesses also need to be aware of increasing regulatory scrutiny. The EU Data Protection Regulations, a proposed new legal framework to update the 1995 regulations on data protection and Financial Conduct Authority (FCA) Regulations contain reporting requirements relating to data and security breaches. While not yet a legal requirement for most businesses, early disclosure both to regulators and those affected is good practice and will probably be seen as a mitigating factor by the Information Commissioners Office. The fines following security breaches and the litigation risk arising out of these incidents can be substantial. The damage to reputation and loss of trade will also weigh heavy. The impact of a security breach and loss of data can have an impact on the areas of responsibility of each board member. For example: • The CEO will be concerned with loss of market and competitive advantage; • The CFO will be dealing with possible audit failure, fines and financial losses; • The CIO - loss of data, confidentiality, integrity and availability; • The HR director – privacy and updating staff policies to cover risks such as Bring your own Device and use of social media; and • Marketing director – loss of customer trust, brand and reputation.
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Essential Advice
“Security needs extra layers of protection to keep appropriate assets fully secure. Employees and anyone else with access to data must be educated as to why security is necessary”
A business should assess and audit its business critical information regularly. The relevant managers need to understand: • What information is held? • How is it held? • How is it accessed? • Is the security policy relevant to these types of data? It comes down to people and processes. Security needs extra layers of protection to keep appropriate assets fully secure. Employees and anyone else with access to data must be educated as to why security is necessary. Businesses need to understand and be able to predict what normal behaviour is so that they can identify high risk groups of employees or areas of its business. This will enable them to mitigate risk and implement effective crisis management in the event of a cyber-attack. A cyber security response policy should be considered and legal advice obtained early on, in anticipation of possible claims and to manage the communications to customers and suppliers. Negative publicity was levelled at Carphone Warehouse for its poor communication about which of its customers is and is not affected. If a business can identify classes of customers who are definitely not affected it should communicate that to them clearly. The draft EU Data Protection Regulations will require businesses to take a more bespoke approach to data security with its ‘privacy by design’ requirements. If a business uses a cyberattack to re-assess its information supply chain, this will be good preparation for the new regulations. To be effective, cyber risk management must be part of the organisation and decision making process. Businesses are being encouraged to change the attitude of the management board to risk assessment.
Kim Walker, Partner at Thomas Eggar LLP
www.sussexbusinessgroup.co.uk 33
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Top Tips
o
The Do’s and Don’ts of Due Diligence
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David Martin, Partner at Knill James gives his advice on what to do and what not to do when selling a business Valuing and ultimately selling Business a business can be a complicated Tips process; but getting the due diligence right is the key to a smooth deal. Many entrepreneurs see the sale of a business as their end goal but fail to realise how much goes in to making it happen. Valuing the business is an art and a science. Firstly, it is important to have an in-depth knowledge of the financial statements of the business and accurate data to work from; and when there is a lack of proper financial information available you may also need to reconstruct accounting records to effect a valuation. The ‘art’ of valuation may also include personal and professional judgement – and understanding the value to the purchaser is an inexact science. Beauty, as they say, is often in the eye of the beholder! Where the art definitely ends, however, is when it comes to completing a due diligence report, conducted by the prospective buyer. Due diligence is often everyone’s least favourite part of the deal process. It can be stressful and time consuming and by the end of it you can often be left wondering why you decided to sell the business and put yourself through this. But, remember, the purchaser will need certain information in order to be comfortable completing a deal at a certain price and therefore this is an essential part of the process. Here are some crucial ‘Do’s and Don’ts’ to consider:
DO • Plan ahead and, if able, groom the business for sale. • Bring the “housekeeping” up to date – formalise contracts, HR matters, stat books etc. • Maintain open channels of communication with your advisors as well as the purchaser and their advisors. • Establish responsibilities for providing information in advance. • Agree the timetable upfront. DD can be a time consuming process so understanding when those demands on your / your finance team’s time will occur is useful. • Use your advisors to help manage the sharing of information. • Agree a fixed fee, if possible. • Ensure your advisors set up a Data Room (preferably electronic) to enable all information to be easily shared with the purchasers and their advisors. • Discuss the findings with the purchaser – there may be misunderstandings or more information required to clear any issues arising. • Consider who within your business should be aware of the deal. It’s always advisable to keep knowledge of a deal to the minimum. • Always remember a deal may fall through and as such ‘business as usual’ is key throughout the whole sale process.
David Martin, Partner at Knill James
DON’T • Spend time and money on detailed vendor DD – the purchaser is unlikely to rely on this and you will still need to spend time presenting the information in the manner required by the purchaser/their advisors. • Assume the deal is done before it is actually completed – DD results can have an important impact on the price and also the decision of whether to proceed. • Allow lawyers to spend too much time on matters that aren’t of high importance to the overall deal. • Allow the purchaser to rush you too much. Be quick, don’t hurry. • Try and hide any issues within the business until the later part of the process. • Agree to changes to the contract/ SPA too early into the DD process. Something arising out of the DD that results in the purchaser wishing to lower the price may be offset by matters that actually highlight a higher price could be supported.
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Health & Wellbeing
Health and Wellbeing
Arron Hopkinson introduces himself for an upcoming instalment of health, wellbeing and fitness tips to ensure you’re getting the most from your exercise, diet and general day-to-day activity
So, what is a wellness evaluation? A wellness evaluation is a general evaluation on an individual to determine their health and bodily statistics, eating habits and any other relevant information that affects their diet or exercising habits. Using a scale, called Tanita, we are able to collate some useful information on an individual to determine health related information, including:
1
Body Fat %: This is the amount of body fat as a proportion of your body weight. Reducing excess levels of body fat has shown to reduce the risk of certain conditions such as high blood pressure, heart disease, diabetes and cancer.
2
Hydration levels: Total Body Water Percentage is the total amount of fluid in a person’s body expressed as a percentage of their total weight. Water plays a vital role in many of the body’s processes and is found in every cell, tissue and organ.
My background is within Sports therapy and I am also a Health wellness coach, passionate about health and fitness. After having graduated with a BSc in Sport Conditioning, Rehabilitation and Massage I have been lucky enough to establish my own Sports massage and therapy business based within East Sussex, which provides various injury and maintenance treatments to individuals on a daily and weekly basis. I have a range of experience in professional sporting and clinical environments and have recently started teaching a Level 3 sport massage course at Brighton University. As a wellness coach, I have a passion for helping others achieve their goals and,
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in the modern era, health and fitness is a major aspect in many people’s lives. Over the past few years there has been an outbreak of people becoming more passionate about their health and wellbeing and focussing on getting more fit. This is great news, but still the country is becoming increasingly bigger and bigger, not in regards to numbers but with regards to weight! This is not only worrying from a health point of view, but it is also costing the NHS roughly £1.5 million a day on obesity related injury and illness. So if you’re reading this and you’re looking to lose weight or become more active then make sure you follow this column for tips on how to improve within these aspects of your life efficiently and with successful, longlasting outcomes.
3
Muscle mass: This indicates the weight of muscle in your body. Muscles play an important role as they act as an engine in consuming energy. As your muscle mass increases, your energy consumption increases helping you reduce excess body fat levels and lose weight in a healthy way.
4
Basal metabolic rate (BMR): Your BMR is the minimum level of energy your body needs when at rest to function effectively, including your respiratory and circulatory organs, neural system, liver, kidneys, and other organs. About 70% of calories consumed every day are used for your basal metabolism.
Health & Wellbeing
5
Metabolic age: If your BMR Age is higher than your actual age, it is an indication that you need to improve your metabolic rate. Increased exercise and improved dietary habits will help build healthy muscle tissue, which will improve your metabolic age.
6
Bone mass: This indicates the amount of bone (bone mineral level, calcium or other minerals) in the body. Research has shown that exercise and the development of muscle tissue are related to stronger, healthier bones. It’s important that you develop and maintain healthy bones by having a balanced diet and plenty of exercise.
7
Visceral fat: Visceral fat is the fat that is in the internal abdominal cavity, surrounding the vital organs in the trunk (abdominal) area. Research shows that even if your weight and body fat remains constant, as you get older the distribution of fat changes and is more likely to shift to the trunk area. Ensuring you, have healthy levels of visceral fat may reduce the risk of certain diseases such as heart disease, high blood pressure, and the onset of type 2 diabetes.
My results aren’t what I expected. What do I do next to improve? There are several things that you can do as an individual to help improve your wellness as a whole. Diet and exercise are two of the main components that will affect the results you have obtained from the Tanita scales. Increasing exercise is important. If you are not exercising enough then this is a factor which can be improved within your lifestyle. Government guidelines recommend that the average healthy individual does 30
minutes of moderate cardio vascular exercise 3-5 times per week. Diet is a big problem for a lot of individuals. In general most people are ok with exercise however they struggle with their diet. I believe the problem with some of the dietary issues is the standard and quality of some foods. A lack of proper education as to what is within our standard supermarket foods and what we should eat is a huge influence on bad health. This has made way for several nutritional companies including one I am heavily involved with “Herbalife” which helps by providing food supplements so that minerals and vitamins that we aren’t getting from foods can be consumed by individuals more regularly.
If you would like to contact me regarding any information you have read in this column or with regards to trying a wellness evaluation then feel free to contact me via email at arron.hopkinson@yahoo.com or via www.precisionmassage.co.uk
www.sussexbusinessgroup.co.uk 39
Cover Feature: Love Local Jobs
Love Local Jobs:
A Step Up
Five years on and LoveLocalJobs.com is still growing and further strengthening its services for both jobseekers and employers alike. Gary Peters tells SBT about their new website platform and the exciting Be the Change programme which inspires young people to take ownership of their future, supported by local businesses from across Sussex. LoveLocalJobs.com is a multi-award winning job board solution Growth that specialises in promoting local job opportunities whilst also bringing together local communities to raise career aspirations and provide careers information, advice and guidance to future generations. LoveLocalJobs.com is made up of a family of regionalised job boards, supporting both public and private sectors to promote and help create job opportunities for local people by giving them all the tools they need. These boards include: BrightonandHoveJobs, GatwickDiamondJobs, CoastalWestSussexJobs, 1066Jobs, LoveEastbourneJobs and most recently LoveCroydonJobs. As well as offering a straightforward and good value recruitment platform, each regional board provides a key part in providing the much-needed link between education providers, local authorities, voluntary organisations and businesses: small, medium and large. Their aim is to promote a diverse range of local opportunities through inspirational, educational and demonstrative examples of career pathways – helping to give young people ideas, knowledge and motivation when they are considering their career. LoveLocalJobs.com has been shortlisted for the Best Employability Strategy in the Recruiter Investing in Talent Awards 2015. It is the first time that LoveLocalJobs.com has been entered, and recruitment and human resources experts will be judging the awards, with
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the winners announced on September 17th at a ceremony in London. Their successful partnerships with schools, colleges and local businesses has helped to build meaningful relationships and to spread much needed knowledge, information, and understanding, inspiring both parties to find the most suitable jobs or employees. The employability microsites accompanying the boards provide practical advice on what employers are looking for, how to write a CV, prosper in an interview and simply encourage young people to overcome their barriers when it comes to their future. We spoke to Gary Peters, Chief Executive of LoveLocalJobs.com, who described what the company does with passion: “We proactively promote and help to create local jobs whist also bringing employers together with education bodies and local authorities so they can better communicate and work together to improve the employability skills of the next generation.” He adds: “Careers advice is an ever changing landscape and can be very confusing, especially with the amount of information that is available these days, and much of that information is often misinterpreted or contradictory. “Similarly employers have differing thoughts to what ‘work ready’ actually is – a term that’s thrown around a lot these days without young people actually knowing what it means or what is expected of them.” Be the Change Be the Change, a partnership initiative between LoveLocalJobs.com and social enterprise, Humanutopia, is the first
The Love Local Jobs Team Celebrating 5 Years
Sussex based programme of its kind, aiming to tackle the challenges that young people face when it comes to their career prospects: “Why are some young people disengaged with the idea of deciding on their future career and the abundance of possibilities that are out there? This is a question we want to provide the answers to, and we want to tackle the problem at the source. The only way we can start to affect people’s attitudes and perceptions of the workplace is by raising the aspirations of individuals at a young age, and following that through to their later years,” says Gary Peters. The pilot event took place in the American Express Community Stadium,
Advertorial
Brighton in April, bringing together business professionals from 44 different Sussex based organisations with almost 100 year 10 pupils, aged 15 years old, from schools across Brighton and Hove. The day aimed at inspiring the students about their future, helping them to realise their personal strengths and to recognise the things that could be holding them back from fulfilling their potential. Business volunteers were able to share their experiences and learn more about the day to day concerns of the young people. Be the Change has now been developed into an ongoing programme, supporting students for up to three years at what is considered a critical age to boost career aspirations,
through to the age that they start applying for opportunities out in the real world of work. The students took part in workshops and group activities to tackle their inner confidence and self esteem issues, developing themselves with others like them as well as focusing on their personal skills and the things that make them employable. Gary points out that LoveLocalJobs. com are the only organisation in Sussex running a programme of this kind, on this scale, and you can certainly already see the benefit such a programme is having on young people. Students who participated were hugely enthusiastic about the Be the Change event saying:
Gary Peters
www.sussexbusinessgroup.co.uk 41
Cover Feature: Love Local Jobs “It was interesting and very helpful. It made me learn that I don’t need to worry about talking to new people” Gary not only wants to encourage young people to engage with their future, but also sees the importance for businesses to aid in and facilitate this engagement. He adds that employers must try and give young people a chance to prove themselves: “We were all given a break at some point in our lives so I think it’s only right that we (business owners) provide those same chances for other young people if we have the opportunity to do so. There really is so much to be gained by recruiting young people into your organisation. Their energy, enthusiasm and loyalty can be a huge asset to a company of any size and the skills you need them to learn can be picked up very easily a lot quicker than you’d expect!” Hastings Direct is one of the fastest growing insurance companies in the UK, providing car, van, home and bike insurance to over one million customers as well as a full range of additional products and services. As well as providing insurance, the Hastings Direct team, are also supporting the Be the Change programme by funding the first full programme to go ahead. Amanda Menahem, HR director at Hastings Direct commented on the partnership: “The Be the Change programme really addresses the gap between education and employment, which has been something of a problem in the past. No matter what you do, everything you teach a young person has limited impact if they don’t have the emotional skills, self-belief and confidence to apply it. Be the Change gives young people all these things, and teaches them organisational and communication skills to ready them for the workplace.”
Gary Peters Winning The Entrepreneur of the Year at the Sussex Business Awards 2014
As HR Director at Hastings Direct and also part of the Coast to Capital board, Amanda is keen to support this fantastic programme. She added: “Hastings Direct aren’t just sponsoring the Be the Change programme, but we’re also tailoring it so that it can have maximum impact. We are opening it up to year 9 school children at schools in Bexhill, offering the programme to approximately 120 children initially. We are the first organisation to be running the programme, and we hope to help over 600 children in total over three years of programmes, incorporating our other sites such as Leicester. Students
who have been involved also tend to help and mentor others in the subsequent years so the effects of the programme are long lasting.” Amanda also sees that the timing of the programme is integral to strengthening young people’s career prospects and helping with their future. She says: “It’s important to help year 9s, as we want to get to these children early enough so that it has the biggest impact. We need to build up a trusting relationship with them from the start and give them the resources to build on their future from an early age. Ultimately we hope they will then come and work for us!”
If you are an employer and need some advice on potential internships, apprenticeships or traineeship schemes, or want to get involved in Be the Change, please contact Rosanna@LoveLocalJobs.com
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Cover Feature: Love Local Jobs
Celebrating Their 5th Anniversary With A New Website Launch This month, to celebrate their 5th anniversary, LoveLocalJobs.com is launching a new and improved website, allowing access to all the region specific job boards in one place.. This is a huge step for LoveLocalJobs. com – a company that started small and has grown year on year due to hard work and a passion-led company ethos and a heavy investment. Gary appreciates the support they’ve had over the years from founding partners throughout the years: “We wouldn’t be here without them.” He added: “We have always aimed to get the best results we can, but now our goal is to become the best job board in the country – something which we have previously been shortlisted for.” Working with such a renowned, world leading company such as Madgex is a sign of their success over the past 5 years. Madgex clients include the likes of: The Guardian, EMAP, The Financial Times, Haymarket and The British Medical Journal (BMJ) to name a few. “The team at Madgex has been amazing to work with. They know what they’re talking about, they’ve stuck to our brand guidelines perfectly and everything has run very smoothly under their management. We are hugely proud to be working with one of the best alongside other big clients of theirs,” says Gary. We asked Richard Green, Business Development Manager at Madgex about how they are working with LoveLocalJobs.com.at this exciting time: Jenny: Could you tell me a bit about how Magdex is working with LoveLocalJobs.com? Richard: Since our creation nearly 15 years ago, we’ve always focussed on working with high quality media brands providing them with the very best technology for their businesses. We’re thrilled to be adding LoveLocalJobs.com to our portfolio of 500+ job board brands that we power globally. Most notably, LoveLocalJobs.com will be benefiting from our fanatical approach to product innovation technology whether that be the moving goalposts of SEO, data security, hosting and changes in consumer behaviour – leaving LoveLocalJobs.com to focus on their sales and marketing and the success that they have worked so hard to achieve over the past 5 years.
LoveLocalJobs.com have partnered with Brighton-based technology company Madgex, who were recently recognised on the Sunday Times SME Export 100 for their international growth”
“The team at Madgex has been amazing to work with. They know what they’re talking about, they’ve stuck to our brand guidelines perfectly and everything has run very smoothly under their management” J: This is a very exciting prospect and milestone for LoveLocalJobs.com Are you excited to be working with LoveLocalJobs.com on this project? R: We’re hugely excited to be working with such a successful local business in LoveLocalJobs.com, especially given the fantastic work they do in our community. Here at Madgex we do as much as we can to support this great city we live in, hosting a local HR Digital Media group offering support and networking opportunities as well as local volunteer projects such as Codebar – which promotes access to digital skills for young people, women and the LGBT community. We’re lucky to be in Brighton, it’s full of vibrant talented people and we are proud to help the independent businesses that are run by them. J: What has been upgraded or changed on the site and how will that benefit LoveLocalJobs.com? R: This migration onto the Madgex job board platform will see LoveLocalJobs. com benefit from fully responsive
technology. This means that their site will adapt to whichever mobile device being used, ensuring that job seekers and employers alike can utilise all that LoveLocalJobs.com has to offer. The explosion of mobile really has been the biggest challenge for most digital businesses over the past few years. On average at least 40% of traffic to a Madgex job board comes from a mobile device, and this have been one of our main focuses in recent years. We will also be boosting their sales inventory so they can offer local employers more opportunities to reach the huge talent pool that use the site. In addition to this they will have more reporting capabilities to help make better businesses decisions, improved SEO to attract more traffic and input, advice and support from our expert commercial team to help grow their business. Whilst also keeping LoveLocalJobs. com competitive, this means that their site will be easier to use and ensures that they are attracting relevant job seekers from all areas of the web via our multichannel approach to innovation.
www.sussexbusinessgroup.co.uk 43
W Bruford
W Bruford: Jewellers of Distinction
W Bruford offers a full aftersale service, including valuations and the insurance you need to protect your jewellery and watches
At W Bruford we offer a comprehensive aftersales service Advice offering valuations for probate or insurance purposes on jewellery, watches, clocks and silverware. We have recently welcomed back our in-house valuer who brings a wealth of experience including the Retail Jewellers Diploma, FGA (Fellow of the Gemmological Association) and DGA (Diamond Gemmological Association) qualifications. Bringing the valuations process in house means we can now process valuations within 48 hours
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without your precious items leaving the premises, ensuring their safety at all times. Why Do I Need A Valuation? You may require a valuation for a number of reasons; the most common is that your insurer requires one to provide adequate insurance cover for your watches and jewellery. Other reasons include probate, private sale or just for personal interest. Watches and jewellery are precious and need insurance to protect them, but of equal importance is a professional valuation detailing the pieces and confirming how their value has been
determined. It is essential that you discuss with your valuer how you would replace your items if they were to be lost as it is fundamental to the type of valuation produced. For example a new item from a chain store would be based on the New Replacement Value (NRV) whereas a second hand or antique item’s value would depend on where it was bought and how it would be replaced. Here, a Second Hand Replacement Value (SHRV) would be more appropriate. Your valuer will also confirm how often your items should be revalued. Precious metals and gemstone costs fluctuate
Advertorial
“Precious metals and gemstone costs fluctuate greatly and regular valuations ensure your insurance values are correct”
greatly and regular valuations ensure your insurance values are correct. Why Do My Insurers Need A Valuation? In the event of loss, the onus is on the insured to prove they had the items for which they are making a claim. Valuations establish that you had the pieces at the time of the valuation and their correct replacement value for insurance purposes. Many valuers do not ask for valuations below an agreed value, but our advice would be to obtain valuations for all significant items. Smaller pieces can be grouped together and an overall value allocated. In the absence of a valuation, insurers often use Claims Management specialists to try to ascertain the value of jewellery after it has gone, an unsatisfactory process know as post-loss valuation. You need to make sure your insurer understands the basis of the valuation otherwise they will assume it is New Replacement Value (NRV) which could complicate a claim for an unusual or antique item. If some of your items are kept in the Bank or a home safe at all times make sure your insurers are aware as this should reduce the premium you will be asked to pay. What’s Included In A W Bruford Valuation? Your treasured items can be returned to you within 48 hours and will include 2 copies of a valuation certificate, including a photo of the item, a full description and the item’s value. Your jewellery or watch will be cleaned and any claws or setting will be checked to ensure they are in the best condition. What To Bring With You? Bring your items with any certificates or previous valuation documentation, the
VALUATIO N
S EVENT
more information you can provide us with the better. How Much Is A W Bruford Valuation? Valuations for insurance purposes are charged at £20+ 1.5% of the overall value of the item. Valuations for probate are £25+ 3% of the overall value.We can also carry out general valuations on most watches in store for £20. Prestige watches increase in value over time due to the increase in retail prices. At W Bruford we offer fantastic part exchange values on all watch brands including Rolex, Breitling, Omega and more. Did You Know..? Most valuations for insurance purposes should be renewed every 3-5 years depending on the insurance company and your policy details. It is extremely important that you check
Join us in store at W Bruford o 22nd & 23 n rd Septem ber for a special 2 day valua Book a fa tions even ce-to-face t. appointm our valuatio ent with ns specia lis ts to discu your need s and rec ss eive a dis rate of £2 counted 0+1% of the valuatio all items. n on Call 0132 3 725452 to book your appo intment n ow.
your single item limit on your insurance policy to ensure your precious items are completely covered. If you are unsure whether your policy covers an item, we can check the details with you and advise on the best action to take. Contact us now: 11-13 Cornfield Rd, Eastbourne, East Sussex BN21 3NA 01323 725452 https://wbruford.com
www.sussexbusinessgroup.co.uk 45
Chamber News
The Alliance of Chambers in East Sussex Sussex Fruit Trees – They Just Keep Growing! marketing campaign and has already built up an impressive customer base. Mark Piper has delivered and planted over 170 trees since launch in April and specialises in indigenous Sussex heritage fruit trees as well as a wide variety of plums, gages, apples, pears, quinces, cherries and more. For more information on Sussex Fruit Trees please visit www. sussexfruittrees.co.uk For more information on these start-up workshops and business clinics please contact Edeal on 01323 641144 Start-Up Workshops From 10am to 4pm How does your garden grow? If you would like a garden full of interesting and edible fruit, talk to Sussex Fruit Trees (SFT) based in Vines Cross near Heathfield. Owner, Mark Piper propagates and sells a wide range of fruit trees to suit all sizes of garden. He also offers a design, planting and maintenance service to make sure your fruit tree or orchard provides an attractive focal point and abundant fruit. Whilst setting up the business, Mark Piper contacted Edeal enterprise agency for help and said: “The advice offered was invaluable. It included a 1-2-1 with a business mentor, a start-up workshop in Uckfield and a business clinic in Hailsham and really helped me launch my business.”
46 www.sussexbusinessgroup.co.uk
All this help was delivered by Edeal and funded by Wealden District Council who are working closely with Edeal on a programme of start-up workshops and business clinics to provide the expertise needed to help fledgling business ventures come to fruition and grow to increase prosperity in East Sussex. This help enabled SFT to apply for a fund matched grant from Locate East Sussex, where a well presented business plan including cash flow projections and a marketing plan was reviewed by a panel of judges. On the award of the grant, SFT was able to buy a trailer suitable to deliver fruit trees undamaged, with all the equipment and materials required for planting and installing wire trellis systems. SFT was also able to implement a successful
Tuesday 8th September, Uckfield Wednesday 11th November, Hailsham Monday 18th Jan, Crowborough Tuesday 22nd March, Heathfield Business Clinics One hour drop in centres for mentoring and support Monday 19th October, Crowborough 1pm to 5.30pm, Thursday 3rd December, Hailsham 1pm to 5.30pm Friday 12th February, Uckfield 10.30am to 3pm Call Sandra at Edeal enterprise centre on 01323 641144 for full detail of these fully funded business workshops and clinics.
Chamber News
College And Building Merchants Team Up Leading South East building merchants, Parker Building Supplies and Sussex Coast College Hastings have teamed up to offer a new training course, following the ‘You’re Hired’ apprenticeship scheme. Three young kitchen designers will start a dedicated course in September, splitting their time between Sussex Coast College and Parker Building Supplies, and five new trainees will also be joining the firm’s Trade Federation Apprenticeship scheme. Phil White, Parker Building Supplies’ Operations Manager and training coordinator, said: “It’s so important to train the younger generation, and so we’re delighted that Dave Watson came up with the ideal apprenticeship course for our young kitchen designers. We’re also discussing the possibility of setting up an academy for Parker Building Supplies staff to develop skills ready to work in our branches. “We’re grateful to Georgina Angele from Love Local Jobs, as we’re one of the founding partners for the 1066
local jobs board and she’s helped us enormously.” Dave Watson, who is Sussex Coast College’s Business Development Executive, said: “When I was approached by Phil, he was very clear what type of role he needed to fill. We simply went back to the drawing board to research and develop a new course which fitted the bill perfectly.” Parker Building Supplies’ employs
Business and Domestic Violence
East Sussex businesses and East Sussex County Council are working with the White Ribbon Campaign to make a stand against domestic violence. Eastbourne has achieved White Ribbon status as a town where domestic violence is not acceptable and other East Sussex districts are considering following suit. To obtain this status several agencies representing the town have worked together to run a number of events, to
raise awareness and get people to pledge to not commit domestic violence or stand idly by when they know it is happening. The garden was planted on the Wish Tower slopes to celebrate the success of Eastbourne achieving this status and to raise further awareness during the summer months. For more information on the national White Ribbon Campaign or to pledge please visit: www.whiteribboncampaign.co.uk
250 people in its Uckfield head office and at 23 branches across the south east. ‘You’re Hired’ is a campaign to find 500 employers who will make a pledge to take on an apprentice. The campaign also seeks to support 500 work-ready young people into apprenticeships. It’s not too late to get involved with the ‘You’re Hired’ campaign so businesses interested in hiring an apprentice or finding out more about the benefits, can visit www.eastsussex.gov.uk/hired, call the National Apprenticeship Service on 0800 015 0600 or visit www.apprenticeships.gov.uk Anyone interested in becoming an apprentice can call 0800 0150 400 or visit www.apprenticeships.gov.uk The scheme is backed by East Sussex County Council in partnership with the National Apprenticeship Service, district and borough councils, training providers, colleges, ACES the Alliance of Chambers in East Sussex, Federation of Small Businesses, Youth Employability Service and Apprenticeships in Sussex.
Cycle to Work Storage Grants Businesses and organisations in East Sussex can apply to Sustrans for a grant of up to £1000 to install cycle storage, shower facilities, lockers or other facilities that will help to promote walking and cycling to work. Sustrans can also offer up to 30 hours of business support from anything to researching, surveying, applying for grants, staff events, training and development around the health and environmental benefits of sustainable travel for commuting and business travel.
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Advert Nov_Layout 1 14/10/2014 12:38 Page 2
Chamber News
in East Sussex
It’s a Dog’s Life
ACES
TR Fastenings - Best Profits for 10 Years
Battle Chamber of Commerce
(A Trifast Company)
www.battlechamber.org.uk
F
ounded in a small rented office at the top of Uckfield High Street in 1973, Mike Timms and Mike Roberts established their business after becoming disenchanted working for a large industrial group in Birmingham that restricted their creativity and individualism.
They focused on sourcing and selling industrial fastenings to light assembly industries in the South East at a time when ex stock deliveries could take as long as three weeks from the larger industry market leaders. Their core values were “look professional, be professional, provide outstanding service, sell on value rather than the cheapest price, maintain dynamic cash management and motivate and take care of your staff”.
However, the DotCom crash in 2001 devastated sales and profits in just a few short months, and the two Midlands factories had to be closed as the focus was intensified into Asia. A change of senior management in 2007 and the 2008 recession resulted in the near collapse of the Company, with 2008 revenues down to £84m with substantial losses, and in March 2009 the two previous retired CEOs (Malcolm Diamond and Jim Barker) were invited back by the shareholders to rescue the business. By 2010 profitability started to recover, as did the share price. In 2011 a major automotive bolt manufacturer was acquired in Malaysia, and in May 2014 a leading domestic appliance
Bexhill Chamber of Commerce 01424 842892 www.bexhillchamber.co.uk Crowborough Chamber of Commerce www.crowboroughchamber.co.uk Eastbourne UnLtd Chamber of Commerce 01323 641144 www.eastbournechamber.co.uk East Sussex County Council 01273 481570 www.eastsussex.gov.uk Federation of Small Businesses 01424 754686 and Regional Office 01323 482018 www.fsb.org.uk/eastsussex Hailsham Chamber of Commerce 01323 310531 www.hailshamchamberofcommerce.co.uk
from lethargy as well as panting when Having worked in holistic therapy for over stressed, I decided to incorporate 20 years, Val Fillery discovered that dogs Reiki Healing as well as gentle respond really well to holistic treatment! massage and he slept on a magnetic “My approach is to consider the whole pad. dog, and I discuss this with the owner “The treatments resulted in Tod and vet to decide how various issues can relaxing completely and the extra be addressed,” says Val. cortisone had the side effect of easing Each treatment is totally unique and the arthritis, so rather than giving no ‘routine’ is followed to allow each and strong medication, the owner decided every dog to receive the most beneficial to maintain a reasonable quality of life Diamond anditJim Barker treatment inMalcolm the areas theyMBE need most. with the help of the vet and myself.” In respect of the Veterinary Surgeons 1978, manufacturing of specialist screw business in Italy was brought into Act 1966,InVal only ever works on an fasteners was started in Uckfield, with subsequent the Group. More information can be found animal with veterinary approval and sends factories established in Northampton and sectors include on TR’s mymajor webcustomer site: www.caninelife. in the 80’s. a full PostTelford Treatment Report after the Automotive, Domestic Appliances, I can be contacted on treatment Inisthe completed. late 80’s, IBM selected TR as their most co.uk. Electronics and Distributors – all of which are eligible component supplier to be trained in valerie@caninelife.co.uk or by enjoying organic growth. She visits dogs in their own homes zero defect/on time deliveries to a new calling me on 01323 46 10 77 sales, or and uses assembly treatment rooms at the Canine In June 2014, TR announced the best facility that relied on “Just In Time” profits269 and share 418. price for a decade, now Studies College Polegate. also line. 07803 deliveriesinstraight to theirShe production with 1,150 staff spread across 17 countries. Successful compliance led to TR being a runs regular workshops for owners Trifast Plc is based in Uckfield and along with single source supplier with IBM, which then to learn how to help their dogs with TR’s sales, distribution and manufacturing attracted other major telecoms to TR. The 1990’s massage manufacturers or through using themassive chakras orsurge facilities employs over 150 staff on site. As the largest local employer, the Company electronics sector carried it to a full LSE meridiansintotheheal. maintains close links with both the Uckfield listing as a PLC in 1994 named Trifast.
By 2000, sales turnover peaked at £120m
sales, and by-2001 three component Case Study factories had been established in Singapore, Malaysia and Taiwan, with sales and Tod from Shoreham distribution facilities in Southern Ireland, Norway, Sweden, USA, Holland, Hungary and
“Tod’s owner initially contacted China, plus eight around theme UK. with concerns The over his arthritic joints.global Tod, by an Company had become elderly Terrier, hadits also diagnosed UK based multinational following formerbeen key customers to lower cost economies with Cushing’s disease, a condition that overseas – mainly Asia and Central/ results from the Europe. chronic overproduction Eastern of too much glucocorticoid in the body. This can produce thin, easily damaged skin, therefore the vet suggested just a gentle massage. As he was suffering
Chamber of Commerce a founder member of the Alliance of Chambers in East Sussex (ACES) and the local Community College. The College is the main annual provider of ‘A’ Level candidates for TR’s 2 year NVQ Business Studies Apprenticeship scheme. Despite global uncertainty there is clearly a feeling amongst TR management and staff that there are grounds for cautious optimism for the future continuing growth of their business as sales for year ended March 2015 are forecast to reach £150 million.
www.acesalliance.org
48 www.sussexbusinessgroup.co.uk
Hastings Chamber of Commerce 01424 205500 www.hastingschamber.co.uk Heathfield Chamber of Commerce 01435 865858 www.heathfieldchamber.co.uk The Institute of Directors 020 7766 8866 www.iod.com Lewes Chamber of Commerce 07917 382316 www.leweschamber.org.uk Locate East Sussex 0844 4159255 www.locateeastsussex.org.uk Newhaven Chamber of Commerce 0800 107 0709 www.newhavenchamber.co.uk Peacehaven Chamber of Commerce 01273 586222 www.peacehavenchamber.co.uk Seaford Chamber of Commerce 0800 881 5331 www.seafordchamber.co.uk South East Local Enterprise Partnership 01245 431469 www.southeastlep.com Uckfield Chamber of Commerce 01825 722607 www.uckfieldchamber.co.uk Wealden District Council 01323 443322 www.wealden.gov.uk
Chamber News
BEST4Biz Conference
When? Friday 16th October 2015 Where? East Sussex National Hotel, Uckfield This year’s conference is held in association with East Sussex County Council and the Alliance of Chambers in East Sussex. The focus is on innovation and new business methods with useful sessions to takeaway everything you need to grow your business in the 21st Century. The agenda includes terrific keynote speakers, business networking, a B2B exhibition, an expert panel, valuable breakouts, a celebration dinner and the “Best of the Best East Sussex” Business Award to celebrate the best East Sussex business as nominated by the members of ACES. The Keynote Speakers this year include: Josh Valmar, Managing Director of IPD International At 19 years old, Josh Valman used the internet to create a global manufacturing company. In 2013, just six months after launch, it was valued at over £1million. His
Company now operates in over 40 countries, allowing businesses of all sizes to access a flexible supply chain, comprising a force of ‘nutters’ including spinal surgeons, nuclear submarine experts, engineers and a global supply chain of manufacturing and logistics power. As an experienced TED Speaker, Josh will explain how to Challenge Convention and use innovation to step outside normal corporate structures. Amber Rudd, Secretary of State for Energy and Climate Change Amber Rudd’s rise since becoming MP for Hastings and Rye in 2010 has been pretty meteoric. In 2012 she was a member of the Select Committee for Environment, Food and Rural Affairs where she came to the attention of George Osborne and became part of his inner circle as his Parliamentary Private Secretary. In 2013 she became Assistant Whip and then Parliamentary Under Secretary of State for Energy and Climate Change. This experience coupled with a background in investment banking and running her own business meant Amber Rudd was ready to take charge as
Secretary of State for Energy and Climate Change after the election in May. At Best4Biz she will talk about Energy and Business and the opportunity this presents to forward thinking businesses. The booking site will be open in September, so watch this space to get booking your places!
www.sussexbusinessgroup.co.uk 49
Goodwood
Celebrate Christmas At Goodwood
At this truly magical time of year, celebrate an extra special Christmas surrounded by the West Sussex countryside Christmas at Goodwood is as festive as you can Advertorial get, with beautiful surroundings, roaring log fires, menus created using delicious organic produce from Goodwood Home Farm and a warm welcome followed by good, old-fashioned service. Whether you’re looking for an extra special celebratory get together with colleagues, family and friends, or a cosy Christmas soiree, Goodwood offers choice, quality and atmosphere. The Goodwood Hotel Bring friends, family and colleagues together over a delicious Christmas lunch or dinner of Estate-reared produce and local seasonal ingredients at The Richmond Arms. With its relaxed yet stylish feel, an abundance of natural daylight for lunchtime dining and relaxed surroundings for evening dining, it is a wonderfully intimate place to bring people together for a special festive dinner. Alternatively, for larger groups the contemporary Cedar Suite, with its very own private entrance, facilities, spectacular lounge and bar, is a wonderful setting for a jovial Christmas party. Treat your staff to a delicious sitdown meal before dancing the night away to a DJ or live band. Price: From £40 per person. Includes a three course dinner, Christmas crackers and light festive entertainment. The Kennels With its stunning Georgian architecture and roaring fires, The Kennels is a perfectly cosy setting for a traditional Christmas meal. Enjoy three exquisitely prepared courses consisting of Estatereared and local seasonal ingredients
50 www.sussexbusinessgroup.co.uk
within the stylish surroundings of the elegant Music Room with its light and airy feel and its walls lined with penguin books. A relaxed way to celebrate, you are sure to enjoy a warm welcome, mouthwatering dishes and the contented chatter of happy guests. Price: Lunch - from £75 per person (minimum 14, maximum 24 guests). Includes welcome drink, three course lunch, room hire, Christmas crackers and table decorations. Dinner – from £98 per person. Includes welcome drink, three course lunch, tea or coffee & mince pies, room hire, Christmas crackers and table decorations. Available from 1st November – 20th December 2015 (excluding Saturday evenings and Sundays) Goodwood House If you wish to truly impress, there is no grander setting for a Christmas party than the splendour of Goodwood House.
Available on an exclusive use basis, the eleven magnificent State Apartments provide an exceptional setting for grand Christmas parties with their original Regency splendour, huge chandeliers and fabulous works of art – the real ‘wow’ factor. All guests will be attended to with a team of planners, butlers and chefs to ensure your celebration runs like clockwork. The service is truly bespoke. How to book The dedicated and experienced team of event planners will be pleased to discuss your plans and work with you to make your Christmas celebration one to remember. For more information about hosting your Christmas party at Goodwood, and for booking a celebration at Goodwood House, please contact the Sales Team on 01243 775537 or email events@goodwood.com. Dates for Christmas parties and festive dining exclude Christmas Eve, Christmas Day and Boxing Day. www.goodwood.com
c e l e b r at e christmas at Goodwood
Whatever you would like for your Christmas celebration, whether a cosy Christmas lunch or a grand soiree, you will find it at Goodwood‌ Goodwood, Chichester, West Sussex PO18 0PX Telephone 01243 520195 Email: events@goodwood.com
www.goodwood.com
www.sussexbusinessgroup.co.uk 51
Motoring
Test Drive SBT’s Simon Skinner reviews the new Maserati Ghibli and the Volvo V70 D3
Taking its name from the company’s archives, Maserati’s Stylish new kid on the block, the Ghibli, is not only the first of many new models promised by the Italian manufacturer in the coming months, but the first diesel powered car to hit the roads – ever. The name Maserati in itself musters images of cool coupé’s on the Riviera, or perhaps F1 in the age of Fangio & Moss and with the Ghibli, they find themselves punching above their weight in the luxury saloon sector. This is, of course all part of the plan, for behind the doors at Maserati – owned by the recently merged FiatChrysler group, there are plans to turn the brand into a kind of Italian Porsche. Expected in the coming months and years is a broad range of vehicles, including saloons, SUVs and coupé’s. Later this year, Maserati will challenge Porsche’s hugely successful premium SUVs with their own 4x4 offering, the Levante. This, alongside a new sports model called the Alfieri, (which is set to challenge the Jaguar F-Type and the Porsche Cayman) the existing Ghibli and Quattroporte all equate to a statement of intent by the company to boost sales from around 15000 (in 2013) to an estimated 75000 by 2018. Getting back to the Ghibli, this is a car that’s clearly aimed at the executive sector but can’t really be compared with rivals such as the BMW 5 Series or the Mercedes E-Class. This is a car that’s more aligned with the sportier end of the luxury saloon market, so the Mercedes CLS and the BMW 6 Series Gran Coupe; lower-slung, driver
focused executive cars. The drive in the Ghibli is swift and nimble. It’s entertaining and extremely comfortable, with a really sporty feel to it. I guess that this is to be expected; after all, we are in a Maserati. What is surprising though, is the fuel economy. If I’m honest, I rarely took the engine out of sports mode (only for the purposes of the review), and even with this, and some enthusiastic driving in mind, the Ghibli was providing a decent 30mpg or so. The car feels sure-footed and solid – it’s really well built. The response from the Deisel engine is unremarkable outside of sports mode, unless you give the pedal some weight but when you do, the car picks up and begins to feel weightless. There’s real power coming from under that hood. Switch to sports mode (or just stay in it as the case may have been), and it’s another story. The response is almost immediate and consistent, with every part of the car doing just what it should. The cockpit is a good place to be – the finish inside is extremely welcoming and whilst some of the knobs & buttons aren’t as unbreakable as you might expect, the stitched leather finish is as sumptuous as in any rival. The gadgets all play their part and present themselves in relatively idiot-proof formats. I can’t remember a time when it was easier to pair the phone or tune into BBC 6 Music on the incredible DAB radio. The boot, which surprisingly opens, but doesn’t close with the key fob, is pretty huge. Well enough for a full set of golf clubs and a suitcase or two. From where I’m standing, this is a car that represents a big step for Maserati and I think they’ve done themselves
“The stitched leather finish is as sumptuous as in any rival”
52 www.sussexbusinessgroup.co.uk
proud with this model. It’s a car that will appeal to the young, affluent and discreet client base. The client that wants phenomenal power and handling, whilst achieving practicality and style. The company has huge plans and I’m keen to drive the new cars as they roll out. Watch this space…
Maserati Ghibli Diesel: £49,160.00 Options: £12,685.00 Total: £61,845.00 Top Speed: 155 mph Acceleration: 0-62 mph 6.3 seconds Cylinders: 6 in a 60°V Displacement: 2,987 cc CO2 emissions: 158 g/km MPG combined: 47.9 mpg
Motoring
www.sussexbusinessgroup.co.uk 53
Motoring
Volvo V70 D3 Maybe not the biggest, but still the best
“Many of the historic traits of this car remain, although it has to be said that never have I driven a better one”
54 www.sussexbusinessgroup.co.uk
The Volvo, to many is the archetypal Iconic big estate car and even having seen numerous challenges from various manufacturers, including the big three German brands, the Volvo still hits big numbers on the forecourt and that, in no small part, is due to its heritage. It all began in 1953 with the Duett PV445 wagon and developed from there with the classic Amazon in 1962, and the 145, 1967, that became the 245/265 in 1974. The rectilinear, Americanesque 740/760 and 940/960 followed in 1985, which was then followed by Volvo’s first big front wheel drive estate, the 850 in 1993, which then morphed into the first V70. Heritage indeed. We all know this car; it’s the one that used to be the butt of many a joke, at least it was when I was a lad in the
80s. So many school run mums using these boxy monsters for the school runs, way before the ‘urban SUV’ market exploded, or even before the mass inappropriate use of huge 4x4s became a ‘thing’. Previous incarnations of this car, albeit iconic, had an appearance that faired only a couple of rungs above the (then) Skoda and much to my school chums annoyance, my friends and I would make sure that they knew it. And regularly. The fact of the matter is, these cars were proper workhorses. The school run would have been just the start of it for the role of this car. Looking back, I can see it doubling up as a van, for carting gear form here to there; serving as a literal workhorse (I had a friend who’s dad used his for his antiques business) as well as the people carrier for which we were more accustomed to seeing at that time. These were cars for people who
Motoring
“The drive of the latest V70 is quite unlike that of its predecessors; it’s smooth, responsive and gives no indication of the scale of the car” didn’t want to be let down, and knew that they wouldn’t be by (the then) Volvos. Sure, they didn’t care much for aesthetics, but the practicality and reliability were clearly the priority. Let’s be thankful then, that now we can enjoy the modern-day version of these cars. We’re lucky enough to be driving at a time when Volvos are really leading the way, so far as driver comfort, economy and yes, even looks are concerned. Aside from an upgraded chassis, key improvements are in safety (particularly for children), improved comfort and a more luxurious interior. The drive of the latest V70 is quite unlike that of its predecessors; it’s smooth, responsive and gives no indication of the scale of the car. That is unless you take in to account the turning circle of course. In short, many of the historic traits
of this car remain, although it has to be said that never have I driven a better one. If you have a family, ferry lots of kit on a regular basis and want a safe, high-quality set of wheels that’s a pleasure to live with, then the V70 should be high up your shortlist. Its practicality and convenience will soon seem indispensable, while its safety systems and superior quality
will repeatedly remind you that you have invested in a durable beast of burden.
Price: £25,695 0-60mph: 10 Seconds Avearge MPG: 62.8 Tank range: 967 miles
www.sussexbusinessgroup.co.uk 55
SBTMotoring News
I L
Jaguar Previews New F-Pace
Jaguar will celebrate its exciting future and rich, 80-year heritage this year, with the launch of the new F-PACE performance crossover. SBT are pleased to be able to publish an exclusive image of the production version of the acclaimed C-X17 concept vehicle ahead of its launch. The world-first ‘reveal’ moment is planned for Jaguar’s new ultimate practical sports car during the Frankfurt IAA and is designed to showcase the agility and lightweight credentials of this all-new model.
The F-PACE will be the fourth all-new product from Jaguar in 2015 and the third to be based on Jaguar’s all-new Lightweight Aluminium Architecture and will be manufactured in Solihull. Gerd Mauser, Jaguar Land Rover Chief Marketing Officer, told SBT: “2015 is Jaguar’s 80th anniversary and it has been a monumental year of transformation for the brand. First with the introduction of the innovative Jaguar XE and followed closely by the class-leading all-new XF. Our product revitalisation continues to move at a very confident pace. Today is a
The New Porsche 911 Carrera
A new Porsche 911 is always highly anticipated - and the latest generation is no exception. The core appeal of the rear-mounted flat-six engine in the 911 and its characteristic sporting driving experience resonate with owners and enthusiasts alike. This reputation for responsive and dynamic performance, forged both on the road and race track, coupled with unparalleled everyday usability, underpins the unstinting appeal of the 911. The 911 has been the world’s bestselling sports car for decades. Now, the new generation has arrived, equipped with the promise to extend this status ever ahead into the future. New highlights include innovative twin-turbocharged flat-six engines, an advanced chassis with an even greater spread between performance and comfort, and a new infotainment system. With the benefit of more than four decades of experience with turbocharging – in both motor racing and production sports cars – the new engines in the new 911 Carrera promise benchmarks in terms of performance, driving pleasure and efficiency. The new option of rear-axle steering,
available on the Carrera S models for the first time, further extends the range of dynamic virtuosity. The fastest lap time around the North Loop of the Nürburgring is reduced to 7 minutes and 30 seconds – ten seconds faster than before. Many exterior features of the 911 Carrera have been visually refined: these include new headlights with four-point daytime running lights, handles inset to the door panel without recess covers, a redesigned engine lid with vertical louvres and new tail lights – including the now characteristic four-point brake light Porsche motif. Inside, a new Porsche Communication Management with an enhanced multi-touch display console offers a considerably expanded range of functions and greatly simplified operation.
proud moment for Jaguar as we launch with our first performance crossover.” The Jaguar F-PACE will be joined on the Frankfurt show stand by a trio of new Jaguar products - the enhanced 2016 Jaguar XJ and the all-new XF, which will both be available to view in retailers across Europe from September, along with the awardwinning new Jaguar XE.
F A E
The F-PACE will go on sale worldwide from 2016.
New turbocharged engines: 20 hp more and increased efficiency The completely new engine generation with twin turbocharging now featured in the 911 Carrera has raised power, efficiency and also intensified the emotional driving experience. As is typical of the 911, at the rear of the Carrera lies a 3.0-litre flat-six engine, developing 370 hp (272 kW). The 3.0-litre flat-six in the Carrera S now delivers 420 hp (309 kW). In both cases this represents a power boost of 20 hp (15 kW) over the prior model. The 911 Carrera S produces more horsepower courtesy of turbochargers with modified turbine compressors, a specific exhaust system and tuned engine management.
SBT will run a comprehensive review of the new Carrera in our November edition ahead of the market launch in December. The new Porsche 911 Carrera models are on sale now in the UK and Ireland, and first deliveries will arrive in Porsche Centres in December.
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C 56 www.sussexbusinessgroup.co.uk
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Award winner mattMew Parkinson of Gene commerce speaks to us a Law firm Coffin is expanding into Brighton, about his journey from start-up entrepreneur to boss ofproviding the year variety of services to the city’s growing businesses. Find out how they’re already making an impact on page 44.
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Hotel Review: Ashdown Park Hotel Jenny Ardagh reviews the Ashdown Park Hotel in Wych Cross
Ashdown Park Hotel East Grinstead Address: Wych Cross East Grinstead RH18 5JR Telephone: 01342 824988 Web: www.ashdownpark.com
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As I drove up to Ashdown Park Hotel, I was met with the Review view of a grand 19th Century mansion that resembled a medieval castle. Once I had marvelled at its sheer size and magnificence, I ventured into the reception area and was greeted by the staff who were to be looking after me on my night’s stay at the hotel. I was taken to my room, number one on the first floor, led up an elegant, banister staircase, along a hallway that overlooked the main reception floor alongside low-hanging (in relation to the height of the ceiling) chandelier lights. The room was no less than what you would imagine as King size – a Studio Suite with a bed that accommodated my size plus three more of me. Needless
to say, I had plenty of room to spread out! The bed was made with plush and plump pillows spread all over it, with a headboard the same size as the bed, elegantly protruding from the back of the bed up the wall. There was a sofa and two armchairs, a coffee table with ample reading, a television with freeview access, two dressing tables - one with a mirror - a long mirror and a wardrobe. The bathroom was a nice contrast to the very classic looking room, with very modern features: peach-coloured, marbled surfaces, under floor heating, a Jacuzzi bath, two conjoined sinks and a power shower. I decided to make the most of the facilities, so after sorting out where to go and gathering together my swimming costume, I headed to the Country Club house to pamper myself in the spa. At such late notice unfortunately I couldn’t
Tried and Tested in Sussex
have any treatments, but the pool was certainly enough to keep me occupied. I sunk into the serene infinity pool, did a few lengths then headed to the whirlpool Jacuzzi where I bubbled away the time before I was set to be in the hotel restaurant for dinner. The two AA Rosette award winning restaurant, Anderida, was at the back of the hotel, past many hallways filled with rooms and a spacious cocktail bar with a whole range of spirits, mixers and liquors laid out. At 7:30 PM I was seated at a round table that felt almost as if I were overlooking the whole room. The menu was extensive enough to have a wide choice, although I didn’t need it; I bee-lined straight for the Beef Sirloin with dauphinoise potatoes. The wine list was also varied, and I went for the house red Rioja to go with my beef. As my wine was poured by impeccably efficient, friendly and professional waiters, I tucked into the amusebouche – a perfectly balanced, light and simple dish comprising of crayfish and pumpkin puree. The appetiser readied by tastebuds for the rich flavours in my starter: a hot smoked salmon dish with a beautifully creamy accompaniment of crème fraiche and, I think a hint of horseradish. To add to my already rapidly
filling belly, I was also offered a slice of their delicious cheese and onion bread with butter. By this time, I knew I was in for a treat for the rest of the meal. After my pallet was cleansed by a tangy lemon sorbet, I received my main. The beef was obviously of a truly high quality, cooked almost to perfection; my mediumrare could have been slightly more rare. Having said that, it melted in the mouth and I could easily have had a whole plate of just the meat and been satisfied but the shredded cabbage and dauphinoise complemented it impeccably. The dessert I chose was a rich but light vanilla parfait on a bed of shortbread biscuit, topped with an assortment of forest fruits and berries. I managed to fit the last mouthful in with a struggle, but by no means was it a chore. The vanilla flavour came through sweet but not overpowering or sickly, and the shortbread gave a satisfying ‘snap’ under my spoon, and a wonderful ‘crunch’ in my mouth. I couldn’t fault the service; the waiters were always at the ready to serve, clear away, help or advise, and the courses came one by one with an appropriately long break in between each, letting the food settle but not leaving you waiting. The whole hotel was an example of how
“The whole hotel was an example of how luxury should feel. The grounds are vast, stretching over 186 acres with an 18 hole golf course” luxury should feel. The grounds are vast, stretching over 186 acres with an 18 hole golf course and the feel of the literary, Winnie the Pooh idea of the hundredacre wood. Business facilities here are also ample, with conference rooms that would make a particularly dramatic impression on any business associate or client, and despite feeling in the middle of nowhere, the hotel is well-connected and in relatively close proximity to Gatwick airport. Ashdown Forest Hotel and Country Club holds four stars, but I would give it five.
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Case Study
A Berforts Case Study:
Icon Design
Ionc Design Partnership tells SBT about its strong and longstanding relationship with Berforts printing company in Hastings
The Icon Design Partnership is a small, Advertorial independent brand communications and design consultancy. It was established in 1993 by business partners, Tom Holborn and Gary Edwards and has built on its ability to create exciting and innovative brand-led communications ever since. They offer a range of services, including: advertising, brand identity, copywriting, direct marketing, exhibition graphics, magazines, printed literature and websites. They’ve built strong relationships over the years. One of these relationships is with Berforts and we spoke with Gary Edwards about their working relationship with the printers. How long have you been working with Berforts? My company, Icon Design first started working with Berforts in 2007 and we’ve worked with them continuously ever since. How did your relationship with Berforts come about? Why did you choose their services? My first point of contact with Berforts was through Richard Woolmer, now the Director of the Hastings branch. Richard and I had worked together some years before at advertising agency, GSBA. I’d been running my own creative agency, Icon, for a number of years and Richard got in touch. Like any business, we’re always looking for suppliers who can offer a cost effective, good quality product with high standards of service. And that’s what Richard and the Berforts team provide.
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What do Berforts do for you specifically? At Icon we work with a broad range of client’s from multi-national companies to local start-ups and from schools & colleges to charities. So we have an equally wide range of print requirements. Berforts has printed everything for us from large format posters to business cards and from complex brochures to single sided flyers, in both digital and litho print formats. Do Berforts advise on particular printing issues or provide any extra help for your printing needs? Berforts have been really helpful on a number of occasions where a client has seen a paper or board they like and asked us to match it. I remember Richard sourcing an unusual brown recycled board a client wanted for a menu. The client changed his mind several times and we ended up using something quite standard, but Berforts were happy to provide samples and were very patient throughout the process. The team in the Berforts studio have also been very helpful over the years too, offering advice on the best way to setup complex artwork files etc. How would you describe their service? The service we get from them is excellent. In the grand scheme of things, we must be a fairly small customer for Berforts. But we are always made to feel that our business is important to them. In my experience, no matter how good the printer, sometimes errors just occur. On the very rare occasion when we’ve needed to draw their attention to something, Berforts have investigated
www.berforts.co.uk
and responded extremely quickly. And if it’s their oversight they never try to pass the buck or duck the issue, they sort it ASAP. For me, that’s the test of real quality. The Icon Design Partnership 31 Gloucester Rd, Hove, Brighton, East Sussex BN1 4AQ Telephone: +44 (0)1273 688142 Berforts 17 Burgess Rd, Hastings TN35 4NR 01424 722733
Berforts Ltd if you’re buying print, please make sure you talk to us
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Bespoke Training
Bespoke Training Eastbourne’s ‘Key’ To Growth
Having been trading for three years Bespoke Training Eastbourne is growing healthily and this month a new team member joins to deliver 1:1 client support. Rachel Stone, MD, has successfully been supporting business Growth owners, senior leaders and staff groups to deliver the results they desire, this has meant that she needs to grow her team to meet demand. Rachel is an approved and appointed expert growth coach, leadership and management taining provider for the Growth Accelerator programme. The Andy Key success of this programme has kept Rachel very busy and in order to help more clients she is adding another expert coach to her business. This is where Andy Key comes in. Rachel spent her early career as a manager across a range of sectors starting as a commercial manager for His leadership and management skills GEC Avionics, then as office manager have been honed throughout his career, and buyer at a manufacturing site of including time spent with Harvard Sandvik UK. These experiences have University, studying at both the TESCO given her a broad range of exposure to Senior Management College and the RBS different leadership situations and she Senior Manager Development School in was awarded ‘Best New Business of Edinburgh. the Year’ in the East Sussex Women in Rachel commented: “Having gained Business Awards 2013. experience holding senior posts in many Rachel says “I met Andy when I was disciplines, Andy knows what works and attending a course being held at the Let’s how to tackle all those challenges that Do Business, Summerfield can stop business leaders Centre, where we were identifying and taking “Andy knows both participating in decisive action.” what works and our own continuing Andy says “Integrity, how to tackle all professional development honesty and customer (CPD) as licensed Best those challenges satisfaction are very Year YetTM (BYY) specialist important to me and I that can stop coaches. When I realised firmly believe that Rachel business leaders that Andy and I were shares those values and identifying both Growth Accelerator that is what will set us and taking appointed and licensed apart from the crowd. decisive action” by New Level Results, Having worked in the I knew we could work commercial world for over together. We are both on the same page 30 years I am determined to put the skills and operate using the same methods and learnt to best effect.” approach.” Rachel is organising the “Leadership Andy Key has an extensive career in that Gets Results” Conference at the financial services behind him, with senior Grand Hotel in Eastbourne on October roles with a FTSE 100 PLC across Sales 20th and 21st with world class speakers & Marketing, Operations and Directorship. and two days of interactive workshops.
www.bespoketrainingeastbourne.com 62 www.sussexbusinessgroup.co.uk
Rachel Stone
WIN!
For the chance to win 2 free tickets answer the question: “Where is the Leadership that Gets Results Conference being held?” Email your answer to: Conference @bespoketraining eastbourne.com to be entered into a free prize draw. Competition closes 4.00pm Monday September 21st. Places are limited to just 40 to keep the conference interactive and exclusive. If you book by September 21st you qualify for the few remaining early bird discount spaces which have £100 off the ticket price, (strictly first come, first served). Please book early to avoid disappointment. Call 07976304945 or email Conference @bespoketraining eastbourne.com
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Lucy Dawe, MD Lawton & Dawe Properties Brighton, Hove and Sussex
Renting, not buying is fast becoming the way forward for all ages Longer lets for tenants and landlords are in higher demand. It used to be all about getting on the housing ladder here in the UK. What we are now seeing is a huge increase in people
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taking on renting as the best long term option. The decline in home ownership, especially for first time buyers, is giving way to opinion shifting in favour of longterm renting. This is not just for single professionals but those with young families too. The freedom that renting gives to tenants is an attractive option for those who might want to test out new areas to live. Longer tenancies also provide more continuity and security for tenants. It gives people the chance to rent a property that they might not necessarily purchase, whether a period cottage or a modern penthouse. The varied choice of properties on offer is encouraging new people into the private rented sector. Long-term renters are staying put for extended periods of time and as a result are looking for longer-term tenancies of more than just the standard 12 months. Gaining places at the desired local school is often a major factor as well. Families are opting for longerterm tenancies in their desired school
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Gemma Hope, Associate Solicitor & Collaborative Lawyer at Mayo Wynne Baxter I’m separating from my spouse. I’m worried about the impact this could have on my business. I don’t want to end up in a bitter, lengthy and expensive court battle. I’ve heard that there is an alternative “collaborative process”. What is it and how can it help? The benefits of alternative dispute resolution are well-known in the business community and are fortunately now widely recognised as a way to help people who are getting divorced. The collaborative process can be
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catchment areas in order to secure their home for the school term and beyond. All of this is of great benefit to many landlords too who end up with less new tenancies, ultimately incurring less wear and tear from new tenant move ins as well as saving on costs of new tenancies and associated admin fees. It also allows for landlords to forecast their rental income for a longer period of time. Here at Lawton & Dawe Properties we enjoy that we let homes, not just houses and recognise that this is becoming a more long-term commitment for our tenants and landlords with mutual benefit.
utilised to resolve disputes privately, quickly, cost effectively and respectfully. The collaborative process focusses on you and your spouse’s interests, in light of resources and reality of the circumstances, as opposed to wishes, entitlements and rights. It recognises that a divorce is mainly an emotional event, with significant legal consequences. The spouses involved in the collaborative process need to be open, communicate directly, propose ideas and work toward a global solution. In the collaborative process the
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WE ASK THE EXPERTS TO GIVE YOU THE ANSWERS YOU NEED spouses and their selected collaborative professionals work as one team, not as opposing sides, to resolve matters. The collaborative team will be tailor-made to meet the needs of the spouses and often consist of the spouses, their collaborative lawyers, a family consultant with a professional background in therapy/ counselling and a financial professional. This holistic approach ensures that all issues can be dealt with and constructively resolved. Collaborative meetings are scheduled at the convenience of the team, unlike the court process. The spouses exchange what financial information they feel is necessary, as opposed to court proceedings which require certain mandatory disclosures. Once an agreement is reached it can then
be made legally binding. Spouses are more satisfied with settlements reached through the collaborative process as they create the solution themselves, with the assistance of the professional team around them, rather than have an outcome imposed on them by the court which they have no control over. The collaborative process offers a cooperative, dignified and often quick resolution that protects business owners from often-raised concerns about court proceedings. The public nature, voluminous and repeated production of documents, duration, acrimony and expense of court proceedings are serious concerns for business owners. The inability to control the process, location, timeframe and outcome are also a worry as well
I’m separating from my spouse. I’m worried about the impact this could have on my business. I don’t want to end up in a bitter, lengthy and expensive court battle. I’ve heard that there is an alternative “collaborative process”. What is it and how can it help?
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as the potential harm to personal or business reputation, release of sensitive information or diminished performance at work that can often result from prolonged and hostile court proceedings. Dealing with your separation through the collaborative process can help avoid such concerns as well as being significantly less expensive and less time consuming than going through court.
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Made In Sussex
Made In Sussex:
Matthew Page Photography Starting as a love of photography, Matthew Page’s business has grown to become a successful living, capturing memories for couples across Sussex, Kent and Surrey
Brand Focus
Matthew Page is a photographer based in Eastbourne, East Sussex but he also covers other areas of Sussex, Kent and Surrey.
What do you specialise in? I specialise in wedding photography, I do some portrait shoots too, which I also love to do as it offers a different challenge, but weddings are my main focus. My photography style is focused on a slightly alternative look and approach, where it’s ok for the guys to hold the bouquets! It is also about capturing the story of the day in images. As a one-man business, I like to think I offer a personal service and I love to chat to people whilst capturing a truly awesome event, which for some happens once in a lifetime. Why did you decide to set up your own Photography business? Setting up my own photography business was something that originally came from simply a love for all things creative. I have always loved creative endeavours; the creative process is a strong driving force behind my love for photography. Before I started the business, I purchased a DSLR to just have some fun with and as I started to take photos it quickly became a strong passion. I then joined a friend of mine at a wedding shoot, and fell in love with wedding photography. After setting up the business, I then discovered that I loved the business side of things too. Why Sussex? I think Sussex is a great place to be based for my business. Whilst there is an incredibly high number of photographers working in this area, I endeavour to offer a unique service that stands out
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from the crowd. The great thing about being a wedding photographer is you are mobile to do your job wherever the work takes you. There are some stunning venues across Sussex and as a base I find Eastbourne the perfect place to work out of. How to you grab your potential clients’ attention? With the wedding photography industry so competitive, I believe you have to have multiple sources that your work can come from. Advertising is more technical these days, with it mainly centred around the strength of your website’s performance. I believe most people find their photographer through Google. So you need to do everything you can to make sure you are scoring a high position on the search engines and not only that; make sure your site is engaging when potential clients click through. I also have a blog, which through keeping content up to date, keeps Google interested in your page.
What’s your business goal for the future? My goal is to never stand still as a business. Every year I like to introduce something new, like a website overhaul and re-brand, or new products, a new service etc. I think this is the key to keeping things fresh for yourself and also offering a business with more depth. I love what I do now, so keeping on doing it is great, just with a tweak every so often to keep things moving. www.matthewpagephotography.co.uk
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