wallpaper direct
Spring Issue 2016
The magazine from the interior experts
2 WALLPAPERDIRECT
WPD_LG_Spring.indd 1
14/01/2016 16:21
16 16:21
wallpaper direct
Editor’s Note
The magazine
Front Cover:
Read our digital version and shop online at
wallpaper direct.com
2016
Wallpaper: Albany WOW! Geometric Wood Panelling, UN3204, $37 per roll
Spring Issue
I love the spring, renewal and growth, packed with optimism for the year. Decorating spaces, which have become tired and dull after the wear and tear of Christmas and the winter. So many new collections are launched in the spring and I hope you will enjoy the ones we have brought together to give you inspiration for all your decorating projects. At wallpaperdirect we strive to bring our customers an incredible choice of papers to suit all budgets and we explore design across the world to ensure that we are at the forefront of wallpaper design. We love to work with new designers like, Kerry Caffyn, to bring exciting concepts to walls, which are both beautiful and fun. Colors are softer with pink really making a statement this year, and blue is definitely the new neutral not the cold shades of the past. Denim has always been in our wardrobes and works with so many colours and our walls are just the same. Printing techniques continue to improve and the effects of metallics, beads and flocks just get better and better. Having viewed your choices in our rooms to give you a feeling of scale and design use our offer of 3 free samples to give you clarity of texture and color so that you are confident with your choice. We give you lots of help on the website with “how to” tutorials to ensure you get the perfect finish and it is so rewarding to step back and see the transformation you have achieved. I hope we can give you the confidence to tackle those decorating jobs with excitement and enthusiasm and we are always delighted to see your results on facebook, pinterest or instagram. We regularly have ‘giveaways’ too, so share with us and be proud of your interior design achievements.
Happy Decorating!
from the interio r experts
New season, new inspirations
04
22
Trend: Geometric Geometric patterns are back but this time they can be bold or subtle
Trend: Sun-bleached The return of the pastel hue with a fresh feel coming from a sun-bleached palette of patterns and paints
06
26
Cole & Son Cole & Son’s collections include a number of design icons that have stood the test of time
Arthouse No matter if it is a children’s nursery, or a teenager’s bedroom, Arthouse have the solution for you
10
Kerry Caffyn New and exclusive wallpapers
29
INTRODUCING
Little Greene ‘Archive Trails’ from Little Greene: an archive-inspired anthology of English and French trailing wallpaper motifs
New and exclusively in collaboration with Brewers,
12
Kerry brings her sense of fun and love for decorative arts to wallpaper design with patterns
Trend: Aqua Associated with peace, harmony and happiness, aqua accents are set to embrace walls
which are both retro and contemporary.
32 Kerry Caff yn, Afternon Tea 4 Wallpaper: WALLPAPERDIRECT KC2001 £38 per roll
16
iLiv iLiv’s newest collections are set to cause a stir in Spring/Summer
18
Fabrics You can’t mistake the quality of our lined, hand-cut and finished curtains
See Kerry’s full collection at wallpaperdirect.com kerry caff yn
Romantic Florals Romance doesn’t have to be saved for Valentines; florals have evolved, with a romantic renaissance of roses, in particular
Wallpaper: Kerry Caff yn, Animal Alphabet KC2013 £28 per roll
37
Holden Holden Decor has a reputation for innovation, providing beautifully designed, high-quality wall coverings at an affordable price
Melanie Adams Managing Director/Publisher Lee Mansfield Group Director Simon Skinner Editor Melanie Adams
Editorial Assistants Thomas Allen Miriam Bennett Gaynor Warren Production Manager Harriet Weston
Printers Gemini Press Unit A1 Dolphin Way, Shoreham-by-Sea, West Sussex BN43 6NZ
Published by: Life Media Group Unit 1, Swan Barn Business Centre, Old Swan Lane, Hailsham, East Sussex BN27 2BY 01323 819 007 www.lifemediagroup.co.uk
All original material in wallpaperdirect is strictly copyright and all rights are reserved. Reproduction without permission is prohibited. The views expressed within wallpaperdirect magazine do not necessarily represent the views of wallpaperdirect or Life Media Group LTD. Every care has been taken in compiling the contents, but the publishers of wallpaperdirect assume no responsibility for any damage, loss or injury arising from the participation in any offer, competition or advertisement contained within wallpaperdirect magazine. All prices featured within wallpaperdirect magazine are correct at the time of going to press. © Copyright Life Media Group LTD 2016
WALLPAPERDIRECT 3
Wallpaper: Kerry Caff yn, Dotty Dinosaurs KC2010 £28.00 per roll
WALL
TREND: GEOMETRIC
TREND:
GEOMETRIC Geometric patterns are back for 2016 but this time they can be bold or subtle
B
e bold and make a stunning impact with rich emerald green and navy blue against bright white. Clean, fresh lines are perfect for bright, well-lit rooms. Or add subtle texture and depth to your walls with neutral colors and simple, symmetrical patterns. Combine geometric patterns with wood panelling effects for a boho twist on the trend, which is pretty without being too girly. Geometric patterns are perfect to add interest and definition to your room in a sophisticated, grown up way, without overpowering your room scheme.
Wallpaper: Albany WOW! Geometric Wood Panelling, UN3204, $37 per roll
Find more Geometric n wallpapers o wallpaper direc t.com
Wallpaper: Layla Faye, Diamond, LF1018, $89
4 WALLPAP ERDIRECT.COM
Wallpaper: Layla Faye, Whistle Dots, LF1000, $89 per roll
TREND: GEOMETRIC
Wallpaper: Albany Symmetry, Circuit, 21846, $89 per roll
5WALLPAP WALLPAP ERDIRECT.COM ERDIRECT.COM 5
TREND: DON’T BE AFRAID OF THE DARK
Cole & Son
DESIGN ICONS Renowned creators of bold and beautiful wallpapers, Cole & Son’s collections include a number of design icons that have stood the test of time to remain at the heart of many modern interiors
Wallpaper: Palm Jungle, 95/1003, $123 per roll
6 WALLPAP ERDIRECT.COM
COLE & SON
1
2
3
4
1. Woods, 69/12147, $125 per roll. 2. Hand Screen Printing Woods wallpaper. 3. Hummingbirds wooden printing blocks. 4. Hummingbirds, 100/14069, $137 per roll
The now iconic Woods wallpaper pattern was designed by Michael Clarke for Cole & Son in 1958. Originally a screen print produced in the innovative print studio set up in 1949, the Woods wallpaper pattern features bold sketches of trees making a unique forest repeat. This design classic offers a sense of narrative that is universally appealing. Available in a host of beautiful colors, and design options including the addition of pears and stars, the most popular remains the original black and white. Although designed over 50 years ago, this pattern continues to thrive and is used in both commercial projects and residential environments globally. Like many Cole & Son wallpapers this striking design is available to custom color via the Cole & Son Bespoke Service, who work with customers to produce papers in any color, so the trees and background can be produced just for you in any color you desire. Hummingbirds, featuring fluttering birds on delicate foliage, was originally designed in 1772 and remains one of the most beloved and iconic Cole & Son wallpapers to this day. Originally a 27 color block print finished with hand painted elements, each color within the design has its own numbered wooden block, which remain in the Cole & Son archive today. Currently produced as a 12 color surface print, Hummingbirds now sits in the Archive Anthology collection with colorways including jewel toned birds on an indigo ground, pretty pastel birds on delicate ivory, and the classic duck egg, soft blue and cream grounds. One of Cole & Son’s most popular designs, Hummingbirds has universal appeal, being seen in pretty chintzy interiors, mid-century modern style rooms and contemporary industrial spaces. Palm Jungle, seen opposite, is fast becoming a classic Cole & Son design. Originating from the iconic 1950’s Palm wallpaper design, the pattern was added to with a denser foliage in the Contemporary Restyled collection, and offered in a range of colors including emerald green on a charcoal ground, black and gold, blue and white alongside the traditional bright and olive greens. WALLPAP ERDIRECT.COM 7
COLE & SON
LANDSCAPE PLAINS L
Cole & Son launches a collection of semi plain designs in a host of elegant colours
andscape Plains brings together five semi plain designs in a host of colors with a mix of matte, pearl and metallic finishes. The collection includes Coral, a diminutive reworking of one Cole & Son’s most iconic block prints, the Vermicelli. Cordovan, a smart parchment style semi plain wallpaper. Pebble, a small scale ‘birds egg’ speckle, designed to act as a subtle backdrop to the most fashionable of interiors. Watered Silk, another of Cole & Sons ‘traditions’, dating back over a century. Produced in various ways over the years, this latest version incorporates the clever use of a fine motherof-pearl printed ottoman texture to create a wonderfully soft shimmering moiré effect. And lastly, one of Cole & Sons’ oldest designs, the Jaspe, historically produced with a random brush effect, and now modernised to create this subtle strie effect. These papers offer a comprehensive and elegant palette to be used independently within a design scheme or to complement any of Cole & Son’s existing wallpaper designs. Produced in over seventy colorings, the Landscape Plains collection offers a range of beautifully balanced hues, which include Cole & Son’s time honoured duck egg, salmon pink, old olive and a striking forest green, alongside a range of pretty neutrals which sit beautifully with Cole & Son’s bolder and more conversational designs from other collections such as Contemporary Restyled and Archive Anthology. The Landscape Plains collection brings a touch of understated elegance to the most serious of spaces.
Above: Grass Green Jaspe, 106/3033, $115 per roll Right: Forest Green Jaspe, 106/3034 and Grass Green Jaspe 106/3033, $115 per roll, shown with Palm Jungle 95/1002, $123 per roll, Deco Palm 105/8037, $120 per roll and Secret Garden, 103/9030, $153 per roll 8 WALLPAP ERDIRECT.COM
F
FAB U LO U S D ES IGN S
HOLD EN WORKING TOGE TH ER W ITH A L B A N Y
WALLPAP ERDIRECT.COM 9
Kerry Caff yn, Afternon Tea 4 Wallpaper: WALLPAPERDIRECT 10 WALLPAP ERDIRECT.COM KC2001 $72 per roll
W K
INTRODUCING
New and exclusively in collaboration with Brewers, Kerry brings her sense of fun and love for decorative arts to wallpaper design with patterns which are both retro and contemporary. See Kerry’s full collection at wallpaperdirect.com kerry caff yn
Wallpaper: Kerry Caff yn, Animal Alphabet KC2013 $56 per roll
Wallpaper: Kerry Caff yn, Dotty Dinosaurs KC2010 £56 per roll
WALLPAPERDIRECT WALLPAP ERDIRECT.COM5 11
Wallpaper: Prestigious, Ditto, 1623/047, $88 per roll
Wallpaper: Albany Indian Summer, Assam Damask, SZ001817, $89 per roll
12 WALLPAP ERDIRECT.COM
TREND: AQUA
INTO THE BLUE Associated with peace, harmony and happiness, aqua accents are set to embrace walls
R
eminiscent of the aqua waters seen on unforgettable vacations, this shade is perfect for vintage interiors, as well as sleek, contemporary homes. Combine aqua shades with earthy-toned furniture to bring a touch of color to your interiors designs such as Nirvana by Albany Indian Summer tie both palettes together. Or go bold (think David Hockney, swimming pools and that beautiful LA sunshine) with this glitter geometric tile effect pattern from Albany Glitter. This can be teamed with bold, bright colored accessories, such as fuchsia, to create the perfect backdrop for plainer furnishings and really make your walls standout. Alternatively, the richly textured Iliv Firenze design is perfect for adding multiple shades of aqua to your home.
Wallpaper: Albany Glitter, Vibration, M1023, $33 per roll
Wallpaper: ILIV Firenze, ILWO/FIRENTEA, $91 per roll
13WALLPAP WALLPAP ERDIRECT.COM ERDIRECT.COM 13
TREND: AQUA
Wallpaper: Mini Moderns, Gulls, AZDPT025BL, $91 per roll
14 WALLPAP ERDIRECT.COM
TREND: AQUA
Create a coastal theme with the Mini Moderns seagulls wallpaper
Wallpaper: Albany Indian Summer, Nirvana, SZ001854, $89 per roll
15WALLPAP WALLPAP ERDIRECT.COM ERDIRECT.COM 15
The Best-Kept Secret In Interior Design…‘iLiv’ If you haven’t yet heard of iLiv, you will have soon. Hailed as the best kept secret in interior design, its three newest collections are set to cause a stir in Spring/ Summer 2016 owing to iLiv’s inspirational, coordinated ideas and boundary-pushing designs
16 WALLPAP ERDIRECT.COM
T
he iLiv story begins in 1987, when a Spanish Entrepreneur named Salvador Monllor arrived in Lancashire, bringing with him luxury fabric and wallpaper designs unlike anything seen before. Slowly and quietly, these unusual designs started to attract attention from further afield and before long the SMD Group was selling exclusive designs all over the world. But that was 1987, and times have changed. Style and luxury alone are no longer enough and so the iLiv concept was born and quickly established itself as the ‘magic secret formula’ for the home makeover. Exquisite designs and deluxe materials are still very much the fabric of the brand, but iLiv’s coordinated, mix and match model meets the needs of modern day lifestyle to make interior design that bit easier.
Wallpaper: Dimensions, Helix, $87 per roll
Wallpaper: Country Manor, $67 per roll
Now, interior designers and consumers can find their perfect match with inspirational designs. iLiv’s three newest bespoke collections for Spring/ Summer 2016 are a great place to start. The wallpaper is non-woven, pastethe-wall and is designed and printed in the UK. It can be mixed and matched with luxury fabrics for all pieces of the interiors jigsaw. Lovers of olde worlde looks will no doubt fall for the Floral Pavilion collection, which encapsulates the current trend for all things vintage. It features archive florals teamed with beautiful hand drawn digital birds, with matching fabrics on cotton chintz and basket weave base cloths. The five colorways – Antique, Aqua, Cobalt, Ebony and Poppy – have been intelligently designed to work in all rooms of the house.
In contrast to the antique stylings of Floral Pavilion, Dimensions is a sleek collection of contemporary weaves, decorative velvets and, of course, surface print wallpapers. Stylish, sumptuous and three-dimensional, colour palettes include Ink, Ivory, Flint and Mulberry. The third and final new collection for Spring/Summer 2016 is Country Manor. Faded prints and timeless cotton checks and stripes create a time worn antique feel, while the muted palette includes shades of warm, ruby red and grape, through to subtle flint grey and cooler dusk blue.
View the iLiv collections on wallpaperdirect.com
Wallpaper: Dimensions, Helix, $87 per roll
WALLPAP ERDIRECT.COM 17
Made to Measure Curtains & Blinds Our custom made curtain-making service is available at wallpaperdirect.com. You can’t mistake the quality of our lined, hand-cut and finished curtains. We have a range of irresistible fabrics from Prestigious, Clarke & Clarke, Blendworth, Louise Body and many more. You can either purchase the fabric for your own projects or let us do the hard work for you. We pride ourselves on the quality of our beautiful curtains, handmade specifically to your measurements by skilled craftsmen and women, who cut and finish them in the tradional way.
Fabric:18 WALLPAP ERDIRECT.COM Clarke & Clarke Indienne, $41 per meter
Fabric: Prestigious, Secret Garden from $49 per meter
Fabric: Prestigious Playtime, $33 per meter
Let us make your curtains and blinds for you
WALLPAP ERDIRECT.COM 19
Complete your look, with a wide selection of beautiful curtains - hand made to order
20 WALLPAP ERDIRECT.COM Fabric: Brewers Home, Goodwood, $72 per meter
Toile
EXCLUSIVE to wallpaperdirect.com
A beautiful romantic toile available in ten classic and contemporary colorways to create a stunning statement in your home.
WALLPAP ERDIRECT.COM 21
TREND: SUN-BLEACHED
Wallpaper: Albany WOW, Wood Panelling, 8550-39, $40 per roll
22 WALLPAP ERDIRECT.COM
TREND: SUN-BLEACHED
Sun-bleached The return of the Pastel hue with a fresh feel coming from a sun-bleached palette of patterns and paints
Wallpaper: C.Brewer & Son, Toile, CB3007, $88 per roll
WALLPAP ERDIRECT.COM 23 You can find more Sun-bleached wallpapers on wallpaperdirect.com
TREND: SUN-BLEACHED
S
oft colors can give a feminine, vintage vibe to interiors—think muted ice-cream tones, such as pretty pinks, pale greens and lovely lilacs. The soft colors allow you to use bold and quirky designs in smaller spaces. The washed-out wood effect creates a wonderfully gentle background that is fun without overpowering the room, giving that warm, sun-lit-coastal feel to your home. Traditional patterns, such as the C Brewers & Son Toile, have been reinvigorated for a contemporary style with a new palette of colors, including shades of grey and blue, a delicate shade of lilac, and the soft buttery yellow. After making its mark in 2015, yellow is set to continue to brighten walls throughout SS16, making it a key shade for the sunbleached trend.
Wallpaper: Paper Moon, Lara Costa Freda Jungle, 4800023, $83 per roll
Wallpaper: Kerry Caffyn, Afternoon Tea, KC2003, $72 per roll
24 WALLPAP ERDIRECT.COM
Wallpaper: Crown, One Leaf, M1070, $29 per roll
Wallpaper: Architects Paper Silk Left Wall: Brighton Pavilion Palm, 961982, $120 per roll Right Wall: Windsor Diamond, 961973, $120 per roll WALLPAP ERDIRECT.COM 25
TREND: DON’T BE AFRAID OF THE DARK
Wallpaper: Earn your stripes, 668701, $37 per roll Height Chart: Jungle Animal, 004165, $32 per roll
26 WALLPAP ERDIRECT.COM
ARTHOUSE
Arthouse
IMAGINE FUN
For those that love to let their imaginations take over! Arthouse children’s wallpapers hail from their Opera Fun & Imagine Fun brands; both hugely popular. No matter if it is a children’s nursery, or a teenager’s bedroom, Arthouse have the solution for you
If you are looking for inspiration for a child’s room and want quality wallpapers, co-ordinating accessories and lots of ideas at an affordable price, then Arthouse have the answer. Their new collection sprinkles fairy dust (or glitter, to us unbelieving adults) across all the designs and has you imagining the magic you and your children could create together. So let the fun begin! Forest Friends, Bear Hugs and Woodland Fairies are beautiful nursery collections. The friendly animals that populate the designs co-ordinate perfectly with your child’s favorite cuddly toys. The gentle palette of colors makes them just right for that first bedroom.
For the 5-9 age group, Arthouse offer a selection of designs suited to children who are beginning to develop hobbies, passions and personalities. The delightful Hall of Fame, Fairytale and Tiffany Stripe wallpapers, with their mist-shrouded castles and quirky cameos of cats and dogs, have a charmingly feminine handcrafted quality. Meanwhile, Starship, Dino Doodles and Cosmos are perfect for the budding adventurer. This collection comes with a full co-ordinating range of plain wallpapers, barcode stripes and denim effect plains, along with various accessories, such as height charts, clocks and room dividers.
Wallpaper: Left: Fairy Dust, 667100 Right: Woodland Fairies, 667000 Both $37 per roll
Wallpaper: Hall of Fame, 668400, $37 per roll Cushions: $35
27WALLPAP WALLPAP ERDIRECT.COM ERDIRECT.COM 27
28 WALLPAP ERDIRECT.COM
GEOII_WallpaperDirect_210x242.indd 1
www.cole-and-son.com The Geometric II Collection: Miami 105/4017.
20/12/2015 19:29
5 19:29
Wallpaper: Paradise, Feather, $221 per roll
LITTLE GREENE
ARCHIVE TRAILS ‘Archive Trails’ from Little Greene: an archive-inspired anthology of English and French trailing wallpaper motifs
O
ver the past decade, Little Greene has established a tradition for sourcing authentic archive wallpaper designs and adapting their patterns and colors to suit 21st century living. As its name suggests, the tenth collection, ‘Archive Trails’, is a celebration of floral trail wallpapers, which have been drawn from a number of highly respected sources, including English Heritage and Manchester’s Whitworth Art Gallery. Marrying designs from the 18th, 19th and 20th centuries, this harmonious portfolio of seven wallpapers, in multiple colorways, encapsulates the enduring popularity of trailing floral and bird motifs in surface design. Trailing florals have been the subject of decorative pattern since long before the mechanisation of wallpaper production
and the ensuing fashion for repeating pattern. Traditionally, the scenes depicted in early 18th century interiors were painted by hand—effectively, bespoke murals. In the early 19th century, regimented trellis and smaller, geometric patterns celebrated the new uniformity that could be achieved by machine printing. However, as techniques became more sophisticated towards the middle of the century, some classic rococo and baroque elements—in particular ornate flowers and exotic bird motifs— enjoyed a resurgent popularity. In the careful redrawing of these seven historical designs, ‘Archive Trails’ champions both the discovery and subsequent rediscovery of flamboyant floral wallpaper patterns.
Each design has prescribed its own print techniques to achieve a timeless surface finish of the highest quality. Alongside the ‘Colors Of England’, a palette of coordinating paint shades, this collection can lift the walls of traditional and contemporary homes alike. David Mottershead, MD of Little Greene, enthuses: ‘We have established a tradition for unearthing document designs and breathing new life into them. Oversized florals coupled with exotic birds are traditional and yet very much on-trend right now. Working closely with a team of experts, we have been able to recreate archive fragments in a contemporary yet enduring way and have incorporated colors and scales to suit modern day interiors.’ WALLPAP ERDIRECT.COM 29
LITTLE GREENE Archive Trails Designs Darwin (c1760) represents one of the Whitworth Art Gallery’s most important recent acquisitions. English in origin, this piece was found intact in a house in Aix-en-Provence, France. The exotic scene imitates a typical 18th century, hand-painted Chinese paper, and the colors interpreted in the ‘Serein’ colorway are true to the original. Gustav (c1875) was found in poor condition in a Jacobean manor in Wimbledon and is estimated to date back to the mid-late 18th century. It bears the hallmarks of a classic block print, but in fact ized some of the flowers “O ve r s e d w it h on the original l p u o c were painted florals ird s are b by hand and c i t o x e ye t superimposed as al an d n o i t i d part of a decorative d t ra o n - t re n h c border. The scale u m ve r y of the pattern is w” r i ght n o reminiscent of a large damask design, but the muted colorways adapted for ‘Archive Trails’ allow this paper to be used extensively, without overpowering a room. China Rose (c1885) is a flamboyant floral taken from a late 19th century French, hand-painted ‘Peking Stripe’ fabric with a distinct Chinese influence. The distressed colors in the leaves and petals are contrasted with the modernday use of mica and metallic inks in some colorways.
Sakura (c1936) is a pretty trail of matt leaves and delicate blossom originating in France. The surface detail contributes to its layered depth, whilst the coloration retains an elegant informality.
Vine (c1932) unmistakably nods to William Morris, father of the Arts & Crafts movement. An authentic surface print technique has been used to reproduce this contemporary version, with the blue colorway being very close to the original.
Paradise (c1940) is an English Heritageowned, 20th century document that celebrates a rich mix of styles, combining the oriental ho-ho birds of classic Chinoiserie with the coloration of 19th century French paper. This design retains the original’s
30 WALLPAP ERDIRECT.COM
Wallpaper: Sakura, Yellow Lustre, $142 per roll
oversized repeat and has been reproduced in six stunning colorways. Stitch (c1940) is inspired by embroidered chintz cottons. The use of stippling (dot-work) was popular in embroidery and printing, particularly at a time when block printing was seen as an indication of status. The use of two print colors makes this paper especially easy to coordinate with paint colors and other elements in the room.
LITTLE GREENE
Wallpaper: Darwin Provence, $221 per roll
Wallpaper: Gustav Trophy, $125 per roll
Wallpaper: China Rose, Blue, $125 per roll
Wallpaper: Vine Bleu, $133 per roll
WALLPAP ERDIRECT.COM 31
TREND: ROMANTIC FLORALS
ROMANTIC FLORALS
Romance doesn’t have to be saved for Valentines; florals have evolved, with a romantic renaissance of roses, in particular. Flowers on walls are never off trend. However, this year we are set to see a real profusion of blooms, creating an almost textural background effect as they cover our walls in exuberant style. Wallpaper: Albany WOW! Floral Blooms, J97010, $40 per roll
Wallpaper: Galerie Botanique, Postcards Florals, S45205, $35 per roll
32 WALLPAP ERDIRECT.COM
Find more rs llpape floral wa s at c and fabri r e p wallpa m o c direct.
Wallpaper: Albany Indian Summer, Raipun Floral, SZ001850, $89 per roll
Wallpap Langdale ÂŁ 79 per r
WALLPAP ERDIRECT.COM 33
TREND: ROMANTIC FLORALS
Whilst the papers are often in traditional shades of pink, you can say it loud with blue too. This beautifully sophisticated design from Eijffinger wallpaper collection is just one example of florals in less obvious colorways. Search design ‘florals’ to see lots of other colors and patterns.
Wallpaper: Eijffinger, Bold Flowers Blue, 341502, $115
34 WALLPAP ERDIRECT.COM
WALLPAP ERDIRECT.COM 35
S I LK WALLPAPER COLLEC TION S I LK WALLPAPER COLLEC TION S I LK WALLPAPER COLLEC TION
Available exclusively from wallpaperdirect.com and all branches of Brewers. Available exclusively from wallpaperdirect.com andofall branches of Brewers. Available exclusively from wallpaperdirect.com and all branches Brewers.
36 WALLPAP ERDIRECT.COM
HOLDEN
Holden Decor
Holden Decor is a proud partner for the Albany brand and Wallpaperdirect, a relationship that has developed for over 15 years with many of the Holden lines featured in the Albany brand collections
Wallpaper: Albany, Cassara, 98511, $57 per roll
D
erek Holden established Holden Decor 25 years ago, and he continues to head the company. From the outset, Holden Decor has held a reputation for innovation, providing beautifully designed, high-quality wall coverings at an affordable price. With the largest wallpaper design resource in the UK at their fingertips, the Holden Decor team are well known for creating a wide array of products that take inspiration from around the globe.
Never standing still, Holden Decor is embarking on a major product development and branding exercise in 2016, which will kick off this Spring with the launch of a family of four unique, yet complementary, brands that all come under the umbrella of Holden Decor Limited. New this season from Holden is a contemporary collection of paste-thewall wallpapers that offer a fresh look to the Oriental theme by incorporating
highlights from micas, metallic effects and glitters. Featured in this collection is the bold ‘Acurous’ design, with its montage of flowers and butterflies (see overleaf). Also from Holden, there is a new modern botanical range of paste-the-wall wallpapers that takes inspiration from nature. The ‘Cassara’ design makes use of the latest raised ink effect to highlight certain features within the imagery, such as the stems of the dandelions, WALLPAP ERDIRECT.COM 37
HOLDEN
to enhance the natural look and feel of the wallpaper. The striking Liatris design offers a different spin on the feather theme with its soft, floating feather motif and the elegant Rosco is a woodland stripe. Four Walls, a new brand in the family, is announcing its launch with a luxurious collection of textural paste-the-wall wallpapers. Their tactile reliefs, glitters and high-shine metallic effects promise to inject drama into any interior. Shown here is the ‘Mandalla’ design, with a structured lace effect medallion in both raised matt and flat metallic finishes. The scale may be bold, but it is perfectly balanced by the delicacy of the design. In the past, the Opus Italian heavyweight vinyl collections from the Holden stable have been incorporated into Albany, and currently they have a range of these beautiful, quality designs in their stock book Albany Romantica. This collection includes both traditional and contemporary floral designs, together with damasks and a full range of co-ordinating textural plains.
Wallpaper: Albany Acurous, 98580, $57 per roll
Wallpaper: Albany Rosco, 98560, $57 per roll
38 WALLPAP ERDIRECT.COM
Wallpaper: Albany Mandalla, 65093, $72 per roll
Wallpaper: Albany Romantica, Romance, 35000, $64 per roll
You can find more innovative wallcoverings from Holden at wallpaper direct.com
WALLPAP ERDIRECT.COM 39 Wallpaper: Albany Liatris, 98472, $57 per roll
BLOG
follow
us on
PINTER www.pin
terest.co
40 WALLPAP ERDIRECT.COM
EST
m/wallp
aperdir ect
Join in
From modern to vintage, whatever your style we have a wallpaper perfect for you. Follow us on social media for how-to’s, inspiration and all the latest decorating trends
facebook ect allpaperdir ook.com/W www.faceb
instagram @ wallpaperdire ct
blog
BLOG
Dont forget to visit our blog for guest bloggers Ideas, Inspiration, News, views and much more...
download the app You can read an interactive version of the magazine on your tablet or phone
WALLPAP ERDIRECT.COM 41
Let our resident decorating expert help with your decorating dilemmas.
Ask Alise...
Q A
alise@wallpaperdirect.com
What is paste the wall? Thomas, Newark NJ Paste the wall or non-woven product is a new technology where the wallcovering is created by combining wood fibre with man-made fibre. The resulting product does not expand when adhesive is applied and so there is no need to leave it to soak before hanging it on your wall. As it does not need to soak this makes it much easier and quicker to use and so perfect for doing your own decorating. They are called paste the wall but you can if you choose, paste the paper like any other wallcovering just don’t leave it to soak, but hang it straight away, whichever is easier for you or your installer.
Q A
Why do you recommend I back roll? Katie, LA We always recommend you back roll a roll of wallpaper before pasting it because this encourages the roll to lie flat when you come to put the paste on. It also allows you to fully check the roll for any faults and ensures you have the design the correct way up to start. Wallpaper does not always come off the roll, the right way up.
TI42PWALLPAPERDIRECT Remember wallpaper does not always come off the roll in the direction in which it will be hung.
WALLPAPERDIRECT 43
Fresh, fun, & vibrant retro designs wallpaperdirect.com
44 WALLPAPERDIRECT