bizlife
SAFE AT HOME Covers Designers’ Edge meets new mandate By Ellen Ashton-Haiste
KEVIN FELLNER
C
hallenge inspires innovation. This is the maxim driving the window treatment industry in the face of new federal regulations banning cords on blinds and draperies, says Kevin Fellner, president of London’s Covers Designers’ Edge. “It’s a sweeping change for window coverings, but it is pushing innovation and creativity within the industry and there are definitely high-quality solutions.” Corded window covering regulations, under the Canada Consumer Product Safety Act, were announced last year. Citing child safety, these came into effect on May 1. Coming in the midst of a global pandemic, which has already resulted in significant supply chain disruptions and escalating commodity prices, the regulations have created “a perfect storm of challenges,” Fellner says. He predicts that consumers will see less product on the market as companies work to devise systems eliminating the use of cords. Fellner adds a positive note. “We’re dealing with it,” he says. “There will be feasible products that won’t be overly expensive.” As an example, Altex, a globally respected Canadian company, is launching its Newton High-Speed Lite-Lift system. It is a nonmotorized solution featuring no visible cords or chains. There will also be more demand for automated systems, Fellner says. “Low-cost wand control motors with built-in rechargeable battery packs will be prevalent, as will all types of battery and hard-wired motors with remote operation. It’s going to take time, but the new regulations will act as a catalyst to speed up the adoption of automated shades.” He uses the analogy of power windows in cars. These were once a luxury that has now become
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It’s a sweeping change for window coverings, but it is pushing innovation and creativity within the industry and there are definitely high-quality solutions.” KEVIN FELLNER
so mainstream that it is difficult to imagine cranking down a window. Falling under a consumer act, the new rules do not impact commercial sites like schools or offices. However, those clients may also be affected, as retailers strip their inventory of corded products. Covers Designers’ Edge, with its own commercial fabrication facility, is well-positioned to help those customers meet their requirements.
COVERS DESIGNERS’ EDGE FOR MORE INFORMATION • COVERS DESIGNERS’ EDGE • 297 Exeter Road • 519-652-0222 • www.coverscanada.ca May/June 2022 Lifestyle 61
