FOOD
Dean’s launch new Wallace & Gromit biscuit range
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n Friday, 9th April, family-owned Aberdeenshire based bakers Dean’s announced a range of shortbread and biscuits in collaboration with multi awardwinning studio Aardman and their hugely popular characters Wallace & Gromit. The new range features five biscuit flavours and three special keepsake tins containing Dean’s melt in the mouth all butter shortbread and will extend to include an assortment tin in time for Christmas. The biscuit range features postcard images of Wallace & Gromit on holiday at popular spots around the UK. Using these images as inspiration, Dean’s developed five biscuit flavours: chocolate chunk, stem ginger, oat and honey, strawberries & cream and savoury cheddar bites. The tins are sure to be a hit with fans across the country. Dean’s managing director, Bill Dean said “We are incredibly excited to be launching this new range featuring Wallace & Gromit. These two characters have enormous appeal across age ranges from 8 – 80 and this collaboration will help introduce Dean’s baking to a wider customer base. It is exciting to think of a new audience engaging with the Dean’s brand and enjoying our shortbread and biscuits.”
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Adam Vincent-Garland, Category Manager – Interactive & Toys at Aardman added: “Just
like the rest of us, Wallace & Gromit have been staying in the UK this year. But the unique partnership with Dean’s has allowed the duo to share beautiful images of their travels around the country. Delicious complementary biscuit flavours include: Honey and Scotch Oats beside Loch Ness and Savoury Cheddar at the foot of Cheddar Gorge. Working with Dean’s has been an absolute pleasure and we can’t wait to see the mouth-watering biscuits in stores”. The collaboration with Aardman for the Wallace & Gromit range follows in the footsteps of successful partnerships with Steven Brown Art in 2017, Oor Wullie in 2019 and Villager Jim in 2020. The Wallace & Gromit biscuits and shortbread are available to buy now from Kellockbank, Inverurie Garden Centre and Baird’s Pharmacy as well as Dean’s Gift Shop and online at www.deans.co.uk. Dean’s first started baking shortbread in the 1970s, when company founder Helen Dean started baking in her Aberdeenshire kitchen to raise funds for the local pipe band. Today, the family-owned business still bakes shortbread and biscuits to Helen’s exacting standards and has grown to become a household name across Scotland, and beyond.
