A Season To Be Thankful
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Thankful 2024
November is here and we are so thankful for the Santa Ynez Valley! November brings a lot of emotions this year. From the election, to Veterans Day, and rounding things out with Thanksgiving.
In the spirit of gratitude, we wanted to extend our sincerest thanks to the firefighters and first responders who protected this community during the Lake Fire this summer. We have had a good run avoiding massive fires these last couple years, but when our luck ran out, our firefighters did their jobs and fought back one of the fastest growing fires we have seen in a long time. It wasn’t just the 3,500 personnel that fought the fire, but all the other first responders involved and volunteers who helped shelter displaced families and livestock. Also, the spouses of the firefighters and first responders who are holding down the fort and keeping the household together while their spouse is out on the fire line protecting the land and properties of their neighbors. Thank you. The SYV is a special place, and events like the Lake Fire show how caring and resilient we are up here in wine country.
An even broader measure of gratitude is felt as we approach Veterans Day 2024. In this issue, we share an amazing story of local family that has direct ties to the Battle of Fallujah as we approach the 20th anniversary of the deadliest fight since Vietnam. In these tumultuous times, it is hard but important to remember that freedom isn’t free, and we live in a country that allows for the Thanksgiving holiday to exist.
I could not be more thankful for our children, 3 dogs, and where 2024 has taken us. I know that my wife and I feel a great sense of humility when it comes to the SYV and our community trusting us to share stories about their businesses, non-profits, and amazing personal stories. Thank you all so much. Go Pirates!
MATT DEMARCUS, PUBLICATION DIRECTOR
November 2024
PUBLISHER
Sara DeMarcus | sara.demarcus@citylifestyle.com
PUBLICATION DIRECTOR
Matt DeMarcus | matthew.demarcus@citylifestyle.com
EDITOR
Drew Stephens
CONTRIBUTING WRITERS
Sara DeMarcus, Matt DeMarcus, Devon Ranger
CONTRIBUTING PHOTOGRAPHER
Lena Britt Photography
Corporate Team
CHIEF EXECUTIVE OFFICER Steven Schowengerdt
CHIEF OPERATING OFFICER Matthew Perry
EXECUTIVE DIRECTOR OF HR Janeane Thompson
AD DESIGNER Matthew Endersbe
LAYOUT DESIGNER Adam Finley
city scene
business monthly
Fess Parker Winery Dinner Chef in Residence with Jason Paluska
Executive Chef Jason Paluska oversees three dynamic kitchens that serve five distinctive and award-winning concepts within The Lark, Lucky Penny, Helena Avenue Bakery, Pearl Social and Santa Barbara Collective. Jason was the opening executive chef of The Lark in Santa Barbara, where he and his team were honored with a Michelin Plate Award in 2019 among numerous other prestigious recognitions.
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3rd Annual Santa Ynez Valley “Salute to the Vets”
Come out and support our Veterans at Solvang Park on Saturday, November 9th for the 3rd Annual Santa Ynez Valley Salute To The Vets, presented by SB County Veterans Foundation! SBCVF is a non-profit organization full of local business men and women who raise money for programs & services that support local veterans. Salute to the Vets is the biggest fundraiser of the year, and raises money exclusively for local veterans programs within the tri-counties.
New Build Inc Now Servicing the SYV!
New Build Inc specializes in renovations, architecture, construction, and all things interior. The construction process is give and take. As much as it’s been glamorized on TV, there’s a lot that happens between the before and after shots that you don’t typically see. If you’re considering a renovation, building an ADU, or anything along those lines, give them a call and they’ll help you along the way! (805) 345-6968
A Snapshot Look Into Showing Gratitude This Thanksgiving Season
What Are You Thankful For?
ARTICLE BY SARA DEMARCUS | PHOTOGRAPHY PROVIDED
My first and foremost blessing is my family. Married to Andy for 36 years this month, we have two amazing kids, Zach (30) and Nicole (27). They are the light of our lives. I’m thankful for our beautiful Valley. Having moved 6 times by the time I was 17, I never felt “part” of a community until moving to the Valley in 1991. Lastly, my business as a local mortgage broker with Trinity Financial Services. I’ve had the honor and privilege of working with so many amazing clients over the past 31 years right here in our extraordinary Valley. The list could go on and on but these are certainly the highlights of my life.
I’m so incredibly thankful to live in this small town where the sense of community is truly something special. There’s a genuine warmth here, with neighbors who not only know each other but are always ready to lend a hand. I have met the most wonderful families that I now call friends. The positive energy that flows through this town makes it feel like more than just a place to live—it’s a home where everyone belongs and I’m grateful to be a part of it.
In the midst of the chaos in todays world, there is still so much to be grateful for this year. I am beyond grateful for my family - a supportive husband, two amazing sons, three dogs, parents, in-laws, siblings, a beautiful niece and a studly nephew. The community in the SYV is truly something special. Thank you so much for welcoming our magazine with open arms. It has been so much fun and an honor to learn more about our local businesses, families, and events. I am excited to continue learning more and sharing your stories each month. Thank you for your support and have a lovely Thanksgiving season with those you love most!
Santa Barbara county Veterans Foundation
THE GOALS OF THIS CHRISTMAS PROJECT ARE THE FOLLOWING: TO HELP SANTA FILL THE CHRISTMAS WISH LISTS OF SANTA BARBARA COUNTY VETERANS AND THEIR LOVED ONES; TO MAKE SURE THAT OUR VETERANS HAVE A MEMORABLE AND JOYOUS CHRISTMAS. A CHRISTMAS THEY MAY NOT OTHERWISE HAVE THE MEANS TO FULFILL.
And it's you, our donors, who can lend the most generous helping hand to these veterans and active-duty service men and women, and their families.
If you know a veteran who you think would benefit from this project, please contact SBCVF at jerry @ 805-350-2006 or jerry@sbcvf.org or pam @ 805-688-4571 or pamgnekow@syvcommityyouthreach.org
Please Remember:
The VCP goal is to benefit our veterans, active-duty service men and women, and their loved ones who otherwise might not be able to enjoy a joyous Christmas. Your donation also helps our veterans, their families, and other veteran groups all year round.
Giving to those who have given so much for us.
Thank You, SBCVF, our donors and our community
a festive pairing
The age-old question, “What wine goes with turkey?” is answered.
ARTICLE BY MARY ABEL
It’s a question heard every year about this time: “What are the best wines to serve with Thanksgiving dinner?” “In my early days in the wine business, the answer was pretty cut and dried because it was all based on the assumption that you had a turkey that came out of the oven that was dry, and so you’re almost guaranteed to need something with a little bit of sweetness to it to help balance that out,” James Lewis says. James is a sommelier who has been in the wine business for more than 26 years. “I’d recommend a sweet or off-dry Riesling or Gewü rztraminer. Something that will help with that dry meat that you’re about to choke down.”
But now, with all the ways people are preparing the big bird, he says that conversation has become a lot more interesting and fun.
“People are frying turkeys, which come out really moist and delicious. They’re smoking turkeys and they’re doing them on the grill,” James says. “Now, when I’m asked that question, I always ask how the turkey is going to be cooked because any given preparation is going to call for something a little bit different.
“If you’re deep frying it, it’s going to come out very moist with a fair bit of fat, so you need something that’s going to cut through that. So you can go with a dry white, you can do a dry Riesling, or you could try a French Chardonnay, which typically doesn’t have that big, rich mouthfeel that California Chardonnay would have. It’s crisper and cleaner with high acidity.”
For those who prefer red wines, James says that a fried or smoked turkey can handle something a bit bolder and full-bodied. “Try something like a Pinot Noir. It’s not at all heavyhanded. When I’m talking about red wines, and
I talk about heavy-handed or big—Cabernet is big and full-bodied. I call it the linebacker of the wine world. Then you’ve got Pinot Noir, which is more about balance and elegance. So, if Cabernet is a linebacker, Pinot Noir would be the ballerina. They’re both athletes, but with different approaches to athletics, so they have different approaches to your palate. Cabernet is big, dry, and highly tannic, so you might serve a Cabernet or Malbec if you’re having a steak for Thanksgiving, but you wouldn’t want to do that with a turkey.
“With a turkey,” James continues, “you want something that’s going to have a little more acidity, less tannins, and medium body; not that big mouth-filling richness. You can do a Beaujolais or an old-world Italian Sangiovese, which tends to be a very food-friendly wine.”
Somewhere in between might be a soft, flirty rosé. And rosé wine seems to be having a moment. “Rosé was always thought of as a summer wine, but people are now drinking it year-round. It’s an excellent choice to go with turkey.”
What about bubbles? “I almost hesitate to answer that because it’s kind of the easy answer. You can drink Champagne or sparkling with anything because of that really bright acidity. Especially if you have a fried bird, a Prosecco or sparkling wine is going to cut right through that fattiness and balance it out really nicely.”
If you’re hosting a tableful of friends and family this year, James says it’s easy to bring together a collection of wines that will please the crowd. “If you do one bottle of sparkling, whether it’s white or rosé, a bottle of dry white, a bottle of rosé, and a bottle of medium-bodied red, you’ve got something to cover just about anybody’s preference.”
“If you do one bottle of sparkling, whether it’s white or rosé, a bottle of dry white, a bottle of rosé, and a bottle of medium-bodied red, you’ve got something to cover just about anybody’s preference.”
What if I’m serving ham this year?
“Lots of people have ham for Thanksgiving, right? It’s very traditional to pair ham and Pinot. But again, you can get creative. You can do a Grenache, you can do a Beaujolais…really, any of those medium-bodied reds will be delicious.”
What about dessert?
How much should I spend on a bottle of wine?
“If you’re having pumpkin pie for dessert, I would go with something like a tawny port. The spiciness of the pie combined with that kind of nuttiness and caramel notes of a tawny port? Lovely. And it would work with an apple pie as well.”
“That’s kind of an impossible question to answer because wine is so incredibly subjective. That said, I’m a firm believer that there is an absolute ocean of delicious wine in that $15–$25 retail price point. If you go to your wine shop and tell them you’re looking for a nice off-dry Riesling for around $20, they should be able to find you something that’ll work really well. There’s no reason to break the bank.”
James Lewis is a sommelier who has been in the wine business for more than 26 years, and he and his wife, Nancie own Crush Wine Bar in Castle Rock Colorado.
CHECKUPS ARE GOOD FOR YOUR FINANCIAL HEALTH
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A LIFETIME OF GRATITUDE FOR OUR LOCAL VETERANS
Freedom Isn’t Free
ARTICLE BY MATT DEMARCUS | PHOTOGRAPHY PROVIDED
Sgt Morgan Strader
Sgt Charles Monroe III
Sgt Charles Monroe III
“It is up to the living to keep the legacy of these fallen heroes alive.
September 11, 2001. If you’re like me, you remember where you were down to the minute the most significant terrorist attack happened on US soil. There is an unmeasurable ripple effect to that day and one is that many people say it was the most united the country has ever been. When something life-changing happens, the fight or flight response kicks in. In this moment, a kid from Montana immediately went into fight mode and knew he would enlist in the Marines. Charles “Chuck” Monroe enlisted on September 11, 2002. Exactly one year after 9/11 as a 17-year-old; needing his parent’s approval to sign off on his minor status, head off to basic training, and ultimately deploy overseas to fight the enemy and defend our country.
Prior to Chuck becoming a Recon Marine, he was in the infantry for 3rd Battalion, 1st marines and found his way in Fallujah, Iraq. November 2024 marks the 20th anniversary of the Second Battle of Fallujah (Operation Phantom Fury) which was the most intense urban combat since Hue City, Vietnam in 1968. It is up to the living to keep the legacy of these fallen heroes alive.
Chuck attributes being alive and living to share his story after this battle to a man that saved his life… Sergeant Morgan Strader. At 23 years old, Sgt. Strader gave his life in service of others, saving Chuck from certain death. Chuck honors Sgt. Strader’s legacy by making sure everyone who will listen knows his face and his name. One thing that
was made incredibly clear during my conversation with Chuck is to perform at the level he did, you must have unmatched selflessness and know that everything you are doing is for good of the team. This Veterans Day I am honored to have learned about the heroism of Sgt Strader and the many others that made the ultimate sacrifice to defend and save their brothers and sisters. We live in such an amazing country. Where anyone of any gender, race, and background can own a business, work hard, and make life better for future generations. With that in mind, Chuck now has a wonderful wife (Jennifer) and four beautiful daughters (Kailani, Kaelee, Savannah, Sierra) along with a burgeoning custom cabinetry company, Valley Woodwork.
Throughout the season of Thanksgiving, it is so important to take a moment in our busy lives to show and express gratitude. For a veteran owned business, this may be the ultimate thanks for a fallen brother or sister that saved your life. For a civilian, I pray that thanking your local veterans is something you do every day and not just one day a year.
TO OUR VETERANS:
I thank you. My family thanks you. Our community thanks you. Freedom isn’t free.
“You’ve never lived until you’ve almost died. For those who have fought for it, life and freedom have a flavor the protective shall never know.” - Guy de Maupassant
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HOSTESS
MOSTEST with the
TIPS & TRICKS FOR HOSTING A SUCCESSFUL THANKSGIVING THIS YEAR
ARTICLE BY DEVON RANGER
PHOTOGRAPHY BY
LENA BRITT PHOTOGRAPHY
Thanksgiving is more than just a meal—it is a celebration of gratitude, connection, and tradition. Whether you are a first-time host or a seasoned pro, this year’s Thanksgiving presents an exciting opportunity to create something truly memorable. But the approach to hosting can differ greatly based on experience. Let’s explore the two perspectives of hosting Thanksgiving this year.
For first-time hosts, Thanksgiving can feel like a daunting task. The pressure to recreate family traditions while managing an entire dinner can seem overwhelming, but it doesn’t have to be. The key is to focus on simplicity. Start with a smaller menu—3 to 4 key dishes that you can perfect, rather than an ambitious spread. Embrace delegation: potluck-style dinners are perfect for easing the load. Simple yet thoughtful details, like personalized name cards or a small gratitude activity, will create an inviting atmosphere for guests, reminding them that this holiday is about the company as much as it is the food. Most importantly, remember to have fun! Mistakes are part of the experience and will add charm to your first Thanksgiving hosting memories.
On the other hand, for experienced hosts, Thanksgiving can feel routine, but it’s also a chance to elevate the celebration. This year, consider adding creative flair to classic dishes. A truffle mashed potato bar or an interactive DIY dessert station can bring new energy to familiar traditions. Experienced hosts also understand the value of streamlining—prepping dishes ahead of time, using smart kitchen gadgets, or outsourcing desserts can make the day more enjoyable and less stressful. Incorporating new elements like personalized favors or a digital gratitude wall can take the celebration to new heights while maintaining the warmth and connection that Thanksgiving is known for.
Whether you’re hosting for the first time or the fifteenth, Thanksgiving is your chance to blend tradition with innovation. At its core, Thanksgiving remains a day to celebrate what matters most: the people around the table.
“Thanksgiving remains a day to celebrate what matters most: the people around the table”
Handmade Soap
Add a spa-like feel to your home with this refreshing soap recipe that's simple to make at home.
ARTICLE BY ANGI HOCKETT | PHOTOGRAPHY BY JANIE JONES
ingredients
• 2 lb. goat’s milk melt-and-pour soap
• 1 lemon rind, zested
• 3 tablespoons of dried lavender buds
• 2 tablespoons of honey
• 15 drops of lavender essential oil
• 6 drops of lemon essential oil
• jar or bowl for melting soap base
• Silicone mold
directions
Chop soap into smaller pieces. It will melt faster this way. Place in bowl and microwave (or double boil). Be careful to watch soap and not let it burn. If you are using microwave, heat in 30 second increments, stirring frequently. Once soap is melted add your essential oils first. Once essential oils have been added and mixed thoroughly, add the lavender buds, lemon zest and honey. Have your mold ready to go, on a flat, even surface. You’ll want to move quickly before the soap cools too much. Mix everything thoroughly again, and pour mixture into mold. Let the soap cool for 2-3 hours until bars are completely solid. Wrap or package however you like.
ARTICLE BY SARA DEMARCUS PHOTOGRAPHY BY LENA BRITT PHOTOGRAPHY
Shop The Cover
YOUR SHOPPING GUIDE TO LOCAL ITEMS THIS THANKSGIVING
Summerset Farms: 3450 Baseline Ave, SY
The classic Pumpkin Patch experience. You can find mini pumpkins as well as giant statement piece pumpkins to adorn your doorstep, wowing all who visit.
Solvang Olive Press: 463 Alisal Rd, Solvang
Infused olive oils, balsamic, and more - we recommend the Neapolitan Herb Balsamic and Nocellara EVOO.
Forage Florals: 1095 Meadowvale Rd #I, SY
You’ll find so much more than flowers. Distinctly unique, the shop proudly sources local blooms and foliages from farms within a 5 mile radius and stocks the finest gifts from around the globe.
Waylan Wine Co: 2963 Grand Ave, LO
Since 2015 Waylan has been blessing the SYV. Whether you are drinking red, white, or rose, Waylan has something that everyone can enjoy at all price points.
Los Olivos General Store: 2900 Grand Ave, LO
Filled with quality products from jewelry, greeting cards, locally-made goods, and gourmet food products with a mix of vintage items and gifts like books, candles, soaps, and, of course, wine.
Image: Handcrafted by The Giving Ink
PAST. PRESENT. FUTURE. PIRATE ATHLETE OF THE MONTH
Malia Ortiz - Homecoming Queen, CIF Wrestling Champion
Malia Ortiz is a force to be reckoned with. As a two-time CIF champion in both wrestling and pole vault, she has firmly cemented herself as one of the most versatile and dominant athletes in our area. Her accolades speak for themselves: three-time Masters qualifier in wrestling, Super 32 qualifier, and the 2024 CIF-CS Area 1 Wrestling Champion. She’s broken barriers in track as well, becoming the CIF-CS Division 2 Pole Vault Champion with a recordbreaking 10'9" leap. Malia's school now proudly boasts her name on the record books for the pole vault and decathlon.
Beyond her athletic prowess, Malia's commitment to her craft is undeniable. Her teammates and coaches describe her as a dedicated and passionate leader, constantly striving for selfimprovement and offering support to those around her. With a remarkable 95% winning average in wrestling and an undefeated home and league record over three years, Malia's work ethic shines in every competition she enters. Balancing the rigorous demands of both sports, she has maintained an outstanding 4.48 GPA, demonstrating her discipline extends far beyond the field and mat.
What truly sets Malia apart is her character. Crowned homecoming queen and beloved by her peers, she is known for her kindness and generosity, always encouraging others and uplifting her team. Malia Ortiz is not only an exceptional athlete but a role model for all, embodying the true spirit of sportsmanship, dedication, and humility.
Honor the past. Represent the Present. Prepare the Future.
your heart wants
giving dip -
ARTICLE BY ANGELA BROOCKERD I PHOTOGRAPHY BY JANIE JONES
Fall is synonymous with gathering with friends and family and enjoying time together. Whether it is for Thanksgiving, a football watch party or a simple fall gathering, these easy appetizer dips are the perfect shareable snack to share.
fig & honey brie
The perfect cheesy fall dip that is both savory and sweet. The chopped pecans add a subtle crunch that makes this irresistible.
ingredients:
• 8 ounce brie wheel
• 1/3 cup fig spread or jam
• ¼ cup pecans
• 2 teaspoons honey
• 1 teaspoon fresh rosemary, chopped
• 1 teaspoon fresh parsley
directions: Place brie in a baking dish. Spread the fig spread on top of brie and sprinkle with chopped pecans. Drizzle with honey. Add fresh herbs, and bake at 350 degrees for 20 minutes. Serve with pita chips or crackers.
loaded hummus
This crowd-pleaser can be made in advance for easy entertaining.
hummus ingredients:
• 2 cans of garbanzo beans (chickpeas), drained
• Juice from one lemon (or ¼ cup)
• 1/3 cup water
• 1 garlic clove, minced
• ½ teaspoon cumin
• ¼ teaspoon cayenne pepper
• ½ teaspoon salt
• ¼ teaspoon pepper
• 1 tablespoon olive oil
toppings:
• Olives
• Cherry tomatoes
• Chickpeas
• Feta cheese
• Red onion
• Fresh Parsley
directions:
In a blender, add all of the ingredients except the olive oil and the toppings. Blend until smooth. Spread Hummus onto a plate or platter and top with chopped toppings. Serve with fresh bell peppers, zucchini, crackers and pita bread.
Nothing screams fall quite like the flavor of pumpkin. This lightly sweet dip takes just a few minutes to make and is perfect for any fall get-together.
ingredients:
• 8 ounces softened cream cheese
• 1 can pumpkin puree
• ¾ cup brown sugar
• 1 cup heavy whipping cream
• 1 tablespoon pumpkin pie spice
directions:
Place cream cheese in a microwave safe bowl, and soften for 30 seconds. Add brown sugar and blend with a hand mixer until smooth. Add in pumpkin and blend until combined. Mix in heavy whipping cream and mix on high for 2 minutes. Next, stir in pumpkin pie spice. Serve with sliced apples, pretzels, graham crackers or vanilla wafers.
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garlic herb feta dip
This savory dip is quick and easy to assemble and is perfect to serve with fresh veggies or crackers of any kind.
ingredients:
• ½ cup plain greek yogurt
• 1 whole garlic bulb, roasted
• 1 ¼ cup feta cheese
• 3 teaspoons olive oil
• 1 Tablespoon lemon juice
• ½ teaspoon dill
• 1 teaspoon parsley
• Salt and pepper to taste
directions:
First, cut the head off of the top of the garlic bulb, and drizzle olive oil on top. Wrap in foil, and place it in a n oven heated to 425 degrees. Roast for 30 minutes or until soft. Squeeze roasted garlic into a bowl, and set aside. Next, add the yogurt, feta, lemon juice, salt, pepper and water in a blender and lightly blend. Add the roasted garlic and blend until smooth. Transfer to a serving dish and sprinkle with fresh herbs. Serve with crackers or fresh vegetables. Enjoy!
realty report
events
NOVEMBER 5TH
Election Day!
All Over The Santa Ynez Valley | 6:00 AM
There are many ways to vote this year. All California active registered voters will receive a vote-by-mail ballot for the November 5, 2024, General Election. Vote-by-mail ballots can be returned by mail, at a drop-off location, or your county elections office. Vote-by-mail ballots must be postmarked on or before Election Day and received by November 12, 2024.
NOVEMBER 6TH
Wine Wednesday & Food Trucks
Industrial Way in Buellton, CA | 5:00 PM
“Wednesdays at the Wineries” for Wine Wednesday & Food Trucks on Industrial Way in Buellton! Every Wednesday from 5 to 8:30 PM, indulge in a delightful evening filled with delicious food, charming vendors, and, of course, exquisite wine.
NOVEMBER 8TH – 10TH
40th Annual Vaquero Show & Sale
SYV Historical Museum & Parks-Janeway Carriage House
Guests will have the first opportunity to view and purchase auction items showcased in the Carriage House while enjoying a selection of locally inspired appetizers. As dusk approaches, dinner will be served in the courtyard, paired with local wine and accompanied by music before the action begins with the live auction!
NOVEMBER 9TH
3rd Annual Santa Ynez Valley “Salute to the Vets”
Solvang Park | 11:00 AM
Presented by SB County Veterans Foundation! SBCVF is a non-profit organization full of local business men and women who raise money for programs & services that support local veterans. Salute to the Vets is the biggest fundraiser of the year, and raises money exclusively for local veterans programs within the tri-counties.
NOVEMBER 11TH
Veterans Day In Solvang
Solvang Veterans Memorial Hall: 1745 Mission Drive Solvang, CA | 11:00 AM
US Veterans and friends listen to the choir sing and the band playing during the Veterans Day ceremony in Solvang. The choir and local school band performs many patriotic songs for guests in attendance at the ceremony honoring Veterans both past and present. A spokesman from Vandenberg Space Force Base and the local VFW provide guest speakers.
NOVEMBER 29TH
2024 Solvang Julefest Kicks Off
Downtown Solvang
Our annual Danish Village holiday celebration includes the Solvang Tree Lighting Ceremony and Julefest Parade, Santa Visits in Solvang Park, the return of the “Nisse Adventure” scavenger hunt, Solvang Food Tours, Candlelight Tours, and more, all located here, in one of the nation’s most Christmassy towns.
YOUR FULL SERVICE SANTA YNEZ VALLEY HEARING CARE PROVIDER
Offering hearing tests and hearing aid sales programming/maintenance both in office or from the comfort of your own home. We work with all top hearing aid manufacturers.
Complimentary hearing screening and otoscopic exam.
Hearing aids at no cost to all Cencal Health members.
Contracted with Medicare
Melissa Alexander, Au D. CCC-A Doctor of Audiology
Formerly of House Ear Clinic, Dr. Melissa Alexander has become one of the top audiologists in the Los Angeles area. She is passionate about providing highly individualized care and educating her patients on the latest hearing devices, including digital hearing aids, invisible hearing aids, sound therapy for tinnitus management and bluetooth technology.
