Return Anytime Program
Limassol Zok, Parsons MS SDM candidate, December 2015
The Return Anytime Program: Why When Where
Expect Even More: Living Up to the Motto
Expect to never worry about what to do with Target purchases that you do not need anymore regardless of why, when, and where.
Why Impulse purchase
Undesired gift
Not using item anymore
Need the money
Damaged and useless
Moving out
Redecorating
When
Anytime: Whenever you want, as long as you are registered for the program
Tomorrow
In a month
In a year In five years
Where Online and offline in all Target stores
Current Long shelf life of Target Purchases
Beyond the first year, the problem is: Storage Space Occupancy, Waste, and Frustration
Year 1
Amy got this for her 3 year old son
George bought a camera for his hobby
He got bored of it and wants another toy to play with
Year 2
Samantha buys this for the living room
He uses it everyday
Amy put the toy in storage hoping he will ask for it again
A new model is out. He buys it and puts this one in the drawer
Steve never asked for it again
Year 3
The toy stayed in storage for another year
Year 4
He cleans out his room and wonders what to do with it
The camera is still in the drawer
Finally Amy put it on
Craigslist and it took 4 months to sell
She redecorates and it doesn't match anymore.
She puts it in the basement and never uses it again
George puts it in the trash
How It Works: Valuable Long-Term Partnerships
You let us know when you want to return your product. We leverage our already-existing infrastructure to strike new contracts and long-term relationships for optimal customer satisfaction
Recycling Facilities in USA is a $6bn industry Tapping
Some Facts and Figures 3.4 Tons $6 bn Used goods in USA is a $14bn industry Amazon is valued at over $130bn Amazon has 23% market share for
Value for All Stakeholders
Target
Acquire new customers
Retain existing customers
Strong brand loyalty
Collect and sell data about shopping habits and preferences Strong Partnerships Long-term contract with Target
Acquire new customers
Acquire data about shopping Full Customer Satisfaction
Relief from shopping guilt
No worry about waste and shipping
Extended Customer Relationship
Target may play a key recurring role during the whole lifetime of its products.
Brand Perception: Flexible, Friendly, and Valuable
Customer Satisfaction
Starting and ending with Target is an effective strategy for increasing customer base