.
WeMove is a platform for instructors to curate fitness classes in NYC with an emphasis on social motivation.
PROBLEM
The lack of motivation of certain people due to three main factors: 1. Limiting memberships 2. Lack of social motivation 3. Inaccessibility of classes: location, budget, time. Only 21.5% of people in New York City meet the guidelines of doing at least 2.5 hours of moderate aerobic activity per week. Research also suggests that 50% of people starting an exercise program will drop out within the first 6 months.
COMPETITION
Still a locked in system
WeMove puts
Instructors
as leaders for social motivation
+
+
Users
Instructors
Venues
Social motivation
Better hour-rates
Recurrency
App store / Play store
WeMove key aspects
Hourly-contracts with vacant venues around the city
Curated crowdfunded classes
Meaningful social interaction and motivation
Wide variety of trainers and locations
Budget friendly: the more people going, the cheaper.
Self-branding Rich analytics Community building
Customization
Social interaction
Discovery
Crowdsourced classes
Gamefied
Flexible contracts / Access to new clients / Recurrent revenue
Growth Hacker Marketing
Social Media and Blogging
Emails and Newsletters
Embassadors
A/B Search Engine Optimization
Data Tracking and Cohort Analysis
AB Testing
Publicity Stunts
Cost per class : Venues: $20 - $250 Instructors: $80 Bank fee App Store fee
30% Profit average
Costs: $17.55 Profit: $ 7.45
Crowdfunded discounts The more people go, the cheaper
0
10 minimum
18
$ 25
$ 20
20
10 people = $25
18 to 20 people = 20% disc. = $20
Profit per class = $74.75
Profit per class = $82.4
Minimum viable number
Creating volume
132 classes 33 Instructors 18 venues
1275 classes 212 Instructors 160 venues
5404 classes 675 Instructors 450 venues
$5,686,670
756,725 $1,082,903
144,870
11,450
0
Y1
Breakeven Sales $19,120
Y2
Y3
$80,883
The advertising, marketing, and branding services cost $2820 per month which doubles per phase of project development.
EXIT STRATEGY
Once WeMove is in its 4-5th year with revenue of $10 million, WeMove could be potentially be bought out by reputable fitness brands. WeMove will be willing to negotiate for the best opportunity where the investors will get their shares as well as the WeMove team.
The Team
Tina Oskooei Marketing Guru
Limassol Zok Business Dealer
Mariela Ferrer Financial Referee
Victor Salciotti Operations Man
Please refer to the printed version to find more: Researches, User journey, Canvas, Financial tables.