November 2020 Playbook

Page 10

how we're SUPPORTING YOU IN NOVEMBER

Home Office is here to help you have the most successful season possible! Here is the marketing we’re doing on your behalf this month.

CUSTOMER EMAILS If you have a website subscription, this month we'll be sending emails to your Customers on the dates below. Check out the topics we're covering: • 11/2 – The Fobs For The Holidays Event is live! Choose from two styles, Round or Tag, while supplies last. • 11/3 – She Shop for everyone on your list, including the homebody, trendsetter, fitness enthusiast, crafter and traveler. • 11/5 – We're tackling home organization, plus a few stocking stuffer ideas! • 11/10 – Get 50% off one regular-priced item when you spend $50 US/$60 CA! • 11/12 – Transform any space, plus get 50% off one regularpriced item when you spend $50 US/$60 CA!

MyThirtyOne Website In our virtual world, your personal website is your #1 business tool! This month we’re focusing our online messages around cozying up at home and gift shopping. She Shop – By holiday shopping with YOU she’ll find unique gifts for everyone on her list AND be supporting your independent business! That’s what we call She Shopping. After all, you’re her one-stop shop for finding perfect holiday gifts! Homebody – We love helping houses become homes and moments become memories. Our products help shoppers create cozy spaces that are more than functional – they’re livable! Not only do our home products make amazing gifts for the holidays, they’re also the perfect way for her to treat herself and spruce up her space. Tip: For a faster checkout, share a direct link to your favorite collections with Customers! From your Thirty-One website, click on a collection. Copy the URL and paste to share it!

• 11/17 – Support independently-owned businesses and start She Shopping for everyone on your list. • 11/19 – Organize and style your home for less! • 11/23 – The Clear Clip Pouch is our most versatile gift here's why! • 11/26 – It's Thanksgiving in the U.S.! We're sharing a message of thankfulness and gratitude.

ideas we love BLOG These blog articles are being added to your MyThirtyOne website on the following dates in November: • 11/2 – Gifting Inspo: Ideas for Travelers & Homebodies • 11/9 – Gifting Inspo: Ideas for Trendsetters & Fitness Fans • 11/16 – Organize your entryway drop zone! • 11/23 – Transform your reading nook! • 11/30 – Fun string art holiday crafts

SOCIAL MEDIA • We’re posting new content on Instagram, Facebook, Pinterest and YouTube daily! Share our posts and videos with Customers for quick and easy conversation starters.

SIGN UP for a website & email subscription What it is: Collect online orders and send professional marketing emails to Customers with a personal website subscription. Why it’s great: Emails feature specials, opportunity incentives and product trends, and they direct Customers straight to your website to shop! With most holiday shopping happening virtually this year, it’s more important than ever to work your business online. How to sign up: Find subscription details at TOT > Resource Library > Business Basics > Subscriptions

• Each month we add new social graphics to TOT to help you share limited-time offers, products and much more! Find them at TOT > Marketing

*Exclusions apply – See page 15 for details.

NOVEMBER 2020: PLAYBOOK FOR SUCCESS | 10


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