Show Daily for ITE HCMC 2014 EN Vol 3

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Magazine

Free copy SEPTEMBER 13, 2014

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VOL 03

HCMC Department of Culture, Sport and Tourism

Official Show Daily for ITE HCMC 2014

ITE HCMC 2014: FIVE COUNTRIES - ONE DESTINATION, AND MANY MORE

10 years of International Travel Expo Ho Chi Minh City ife is like a river with its deliberate running from source to sea. And if there were not rivers, was sea permanent? I sometimes find myself in dotage that way. It is similar to the path of 10 years of such International level tourism event, similar to water of rivers sustainably running to seas without tiredness. In 2005, ITE HCMC took place at Sporting Hall of Military Zone 7 (Tan Binh), which was considered Vietnam leading tourism trade event. This is the ideal platform to market their products and services for tourism enterprises in Mekong region as well as for the countries and cities of tourism in Asia Pacific. To date, it is 10 years since ITE HCMC’s first introduction. This 10th edition with theme “Five Countries – One Single Destination” takes place from September 11th to September 13th, 2014 at SECC (District 07, Ho Chi Minh City) jointly organized by Vietnam National Administration of Tourism, Ho Chi Minh City Department of Culture, Sports and Tourism and related units, having marked the big progress in its 10th anniversary from “Three Countries – One Single Destination” to “Five Countries – One Single Destination”, including Cambodia, Laos, Myanmar, Thailand and Vietnam. In charge of Bulletins of ITE HCMC, I have experienced many ITE editions, from its first in Tan Binh to its 10th this year when ITE is hosted at Saigon Exhibition and Convention Center - SECC, District 07. It is asked if there will be any differ-

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ence on the 10th edition of ITE? In fact, it is not necessary to wait until 2014 to know because each edition of ITE HCMC has featured new format and programme which always stirs eagerness and expectation from concerned people. That new format and content come from new way of booth arrangement by both domestic and overseas exhibitors. Each of booths is compared to an artistic work which visitors not only want to contemplate but also expect to stop and enter. The most brilliant eyes of each exhibitors are present at ITE and they are so busy in roles of buyers and sellers. Mr. La Quoc Khanh – Vice General Director of Ho Chi

Organized by: l Vietnam National Administration of Tourism l HCMC Department of Culture, Sports & Tourism l VINEXAD – Vietnam Trade Fair & Advertising Joint Stock Company l Informa Exbitions

Minh City Department of Culture, Sports and Tourism, Vice Head of the Organizing Committee, who is the one having had that number of years closely accompanying with ITE says that Opening Ceremony of ITE HCMC 2014 has taken place formally on the evening of September 10th, 2014, which should be recognized as the milestone on the occasion of ITE HCMC’s 10th anniversary. Five countries of Cambodia, Laos, Myanmar, Thailand and Vietnam will bring excellent performances featuring their typical identities. Also on this occasion, 5th Mekong Tourism Alliance Award (MTAA) is granted for 6 items: airline of the year, Outbound

Travel operator of the Year, Inbound Travel Operator of the Year, 5 Star Hotel of the Year, Resort Area of the Year and Fast Developed Airline. The evening of September 09th, 2014 is strongly expected by people when it is time to promote Ho Chi Minh City River Tourism product, that is program Lighting River Cruises Festival happening on Saigon river. In addition, what attracts visitors in this 10th anniversary of ITE HCMC is promotion and discount programs such as cheap tour tickets, cheap air tickets, etc, especially beautiful gifts from booths of ITE HCMC 2014 are also another interesting invitations for visitors. ITE HCMC 2014 has started its dynamic and eventful days.

Supported by: l Ministry of Tourism, Cambodia l Ministry of Information, Culture, and Tourism, Lao PDR l Ministry of Hotels & Tourism, Myanmar l Ministry of Tourism and Sport, Thailand

According to the Organizer, there will be 20,000 domestic and overseas visitors coming to meet, exchange and network during time of the Exhibition. There are about 20 international presses and 350 sellers from countries and territories of Cambodia, Egypt, India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, Philippines, Taiwan (China), Thailand, Netherland, England, Vietnam, and so on. In addition, the event is also participated by 27 Provinces and Cities throughout the country to market and introduce their typical tourism products as well as tourism potentialities of their localities, making this event become a gold chance to broadcast Vietnam tourism industry. ITE HCMC has reached its 10th year. This is not only the tourism event but also has become a trademark, an ideal forum to do business for tourism enterprises in all over the world. 10th edition of ITE HCMC 2014 is a product of knowledge, intelligence and efforts of so many people. KHUE VIET TRUONG

Endorsed by: l Ministry of Culture, Sports & Tourism, Vietnam l People’s Committee of Ho Chi Minh City

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ITE HCMC - 2014

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Bali Limousines ali Limousines, Ltd in Vietnam has been a major branch of Bali Limousines, Inc in San Francisco, US since 2012. At Bali Limousines we offer the widest selection of executive and performance vehicles for the distinguished gentleman or professional lady. Whether you require chauffeur services or possibly VIP protection and security, Bali Limousines is at your service. Located near the Tan Son Nhat International Airport – Ho Chi Minh City, cars can be collected or dispatched all across the city with just one simple phone call.All our vehicles are luxury cars made in Germany and the USA such as Mercedes Benz S-class, Mercedes E-Class,

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SASCO Travel Cadillac Escalade, Tahoe Chevrolet, Lincoln Navigator, an executive Mercedes Van or other fine vehicle. They all come equipped with leather interior, wifi internet, LCD TV, Ipad and other luxury features as standard! We at Bali Limousines have only one goal, “To Exceed Our Customer's Expectations”. Our chauffeur department serves distinguished individuals, embassies, entertainers, hotels, resorts and corporate business clients for both Vietnamese and foreign visitors. Whether it's pick-up or delivery to an airport, corporate travel, weddings, sporting events or any special occasion, Bali Limousines is here for you.

SASCO Building - Tan Son Nhat International Airport, Ward 2, Tan Binh Dist., Ho Chi Minh City, Vietnam. (84-8) 3848 7142 (84-8) 3848 7141 info@sascotravel.com.vn www.sascotravel.com.vn Mr. Luu Viet Hung – Director of SASCO Travel Company Description SASCO Travel is a full service travel company, spe-

cialized in corporate, leisure travel, and priority airport services at Tan Son Nhat International Airport. With the advantageous location at Tan Son Nhat International Airport and our link into Vietnam Airlines enable us to offer our customers world-class service and outstanding expertise for all travel needs. SASCO Travel is a member of PATA, ASTA, JATA and IGLTA.

Our services range from booking air tickets, hotels, cars, welcome & see-off service to assisting travellers with airport formalities, and even last-minute air ticket reservations for unexpected journeys. We provide VIP and executive airport services for your important guests and can assist you with the organization of events, conferences, seminars, MICE and incentive tours.

iVIVU.com iVIVU.com is the first online hotel booking website in Vietnam that offers the most innovative online solution for finding & booking hotels rooms with instant confirmation system, convenient payment methods and exceptional customer

service. Additionally, iVIVU.com provides FREE property management systems (PMS) and associated services to hotels. Hotline: +84 8 3930 8290 – Email: csc@ivivu.com

White Palace convention center W hite Palace is one of the most luxurious designed and technologically advanced convention center in Ho Chi Minh City. With a total of 6,500 square meter function space, White Palace Convention Center provides a preeminent setting for any

kind of event. Whether you are planning a board meeting for 30, a shareholder meeting for 3,500 or a banquet for 3,000, White Palace Convention Center is equipped with the amenities and services to ensure your event is successful.

Contact Information: White Palace Convention Center 194 Hoang Van Thu street, ward 9,Phu Nhuan district, HCMC. Tel: +84. 8. 3844 7266 | Fax: +84. 8. 3844 7267 www.whitepalace.com.vn

Vietravel 10 years accompanying with ITE - HCMC A ttending ITE HCMC from the first days, Vietravel is proud to be a well known brand to contribute to the success of ITE during the past years. With strategies to become one of the leading Asian Tour Operators, Vietravel has defined its leading position and reputation in building and promoting a lot of programs, events to propagandize the impressive beauty of Vietnam and organize many unique and different products. Coming to ITE HCMC 2014, Vietravel has well prepared from the beginning including the booth display, and the special tour programs, especially will offer very attractively discounted tours to visitors. In ITE this year, Vietravel booth with the theme : “Vietnam – the song of interchanging season” with a wish to send to all the partners, buyers, and visitors a warm greeting of autumn from Vietnam – a country with gentle and plain beauty with amazing natural landscapes and season interchanging moments. From September, the

weather comes to its most beautiful autumn time of a year. Vietravel especially offers to all visitors who book tours at our booth a shocking soft tour prices. This is the only opportunity to book assured quality tours at very good prices. All the programs directly sold at Vietravel booth are discounted 40% compared with usual tours. For instance, you can choose Cambodia tour (4days) with a package tour price from 1.99million VND; USA (7days): 39.99million VND instead of 59.99million VND. Highly evaluated with the customer care services, Vietravel always offers grand promotional programs as our good will and gratefulness to those who have accompanied with Vietravel for the past years. On this occasion, Vietravel will openly celebrate the Grand final “Lucky Draw” Hello Summer 2014 to find the luckiest customer with the greatest reward “A Honda City 1.5AT car” and claim the Autumn Promotional Program 2014, which promises not less attractive than Hello Summer one. This is also the 6th time

that Vietravel receives "Mekong Tourism Alliance Awards" with a title of The Best Outbound of the Year. The prize is awarded and honored the best businesses. On this occasion, Vietravel will interact and promote destinations with Vietjet Air, the Tourism Authority of Thailand and the Korean Tourism Board.

Promotional tours are sold at Vietravel booth on September 12 and 13, 2014 (*) From 10:00 – 12:00 am, September 12, 2014 Los Angeles - Hollywood Universal Studio - Las Vegas Hoover Dam (7 days) Departure date: Nov 11/2014 Discounted prices: from 39.990.000 VND – included a discount of 32% Hue - La Vang Holly land – Thien uong Cave – Ba Na Hill – Hoi An – a Nang (4 days) Co-ordinated program with Vietjet Air & Golden partners Departure dates: Sep 21, 28/2014

Discounted prices: from 4.590.000 VND - included a discount of 4 million VND From 13:00 – 15:00 pm, September 12, 2014 Cambodia Siem Reap – Phnom Penh (4 days) Departure date: Sep 20/2014 Discounted prices: from 1.990.000 – 2.590.000 VND - included a discount of 21 40% From 15:00 – 17:00 pm, September 12 Seoul - Jeju - Seoul Everland - Nami (5 days) Departure date: Oct 11/2014 Discounted prices: from 17.990.000 VND - included a discount of 28%

From 9:00 – 12:00 am, September 13 France - Germany – Switzerland - Italy (13 days) Departure dates: Nov 3,10,12,17, 24/2014 Discounted prices: from 92.990.000 VND - included a discount of 2 million VND Ha Noi – Yen Tu - Ha Long

–Thien Cung Cave –Bai inh pagoda –Trang An (4 days) Co-ordinated program with Vietjet Air & golden partners Departure dates: Sep 18,25; Oct 2 Discounted prices: from 5.490.000 VND - included a discount of 4.9 million VND From 13:00 – 17:00 pm, September 13 Malaysia (4 days) Departure dates: Sep Dec/2014 Discounted prices: from 5.990.000 VND - included a discount of 22% Hong Kong (4 days) Departure dates: Oct 2, 9, 16, 23/2014 Discounted prices: from 15.990.000 VND - included a discount of 1 million VND (*) Applied for customers booking tour and depositing at Vietravel booth on September 12 and 13, 2014 For further information, please contact: Vietravel booth: No. 454 –799 Nguyen Van Linh Street, Tan Phu Ward , District 7, HCM City 3

SEE YOU AGAIN AT ITE HCMC 2015 !


ITE HCMC - 2014

Vietnam – Korea tourism connection n first 7 months of 2014, there are 83,000 tourists from Vietnam coming to Korea and this figure will go up in the last months of year. On that basis, connection between Korean enterprises and Vietnamese ones, easy procedures and preferences for the two countries’ business are very necessary. Within framework of ITE HCMC 2014, on September 11th, 2014, SECC is home to the Seminar for Vietnam – Korea Tourism Connection. Mr. Kang Seung Ku – Chairman of Korean Small and Medium Association (KSCA) says: Business of Korean Small and Medium Enterprises in Vietnam in 2014 is a good chance for Vietnamese enterprises and Korean ones to meet, exchange and reach cooperation agreements and at the same time also one of key trade promotion events between the two countries. KSCA now has more than 7,000 members and this connection will pave way for business of the 2 countries in the coming time. It is known that relation between Vietnam and Korea has been enhanced to strategic level, the Governments are promoting and strengthening their deep relationship in many fields such as politics, economics, trade, investment, culture, tourism and so on. Both Vietnam and Korea are sparing no effort to develop the bilateral trade to reach USD 20 billion in 2015 for the trade balance of the two countries. Previously, on August 27th, 2014, in Hanoi, Korean Tourism Organization organized a Seminar to launch the 2014 policy on visa and awarding tourism. On that basis, since July 2014, Korea will apply a new policy to extend visa for delegations

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and extend visa for travelmuch people for Vietnamese tourists. Beneficiaries of that policy are visa of awarding tourism, visa of study tourism, visa of medical tourism with preferences applicable such as lower fees and charges of visa, easier procedures on visa application, shorter time of visa issue and so on. The new policy focuses on enterprises and tourism delegations. Enterprises are not required to submit bank certificate of balance, labor contract (enterprises if having not yet registered to the securities exchange should provide bank certificate of balance). To meet increasing demands for travelling, doing business between Korea and Vietnam, diplomatic and tourism partners in Korea have selected VietJet Airline to sign contracts on longterm transportation. It is expected that by this November, OKay Airwas and Hanyin Tourism Company – Korea will officially connect and start its first flight from Korea to Phu Quoc. It is noticeable that since early year, Promotion for Vietnam – Korea tourism connection takes place in may provinces and cities. Direct flights from Korea to International Airports of the whole country have been signed for operation. Korea Tourism Organization has also recruited volunteers to set up a "Wow Korea supporter in Vietnam". Since then, this Supporter team will act as the bridge to update every information, preferences, priorities and provide timely support to travel companies in particular and Vietnamese tourists in general, who are demanding and will demand for travelling to Korea.

ITE begins to tell stories

PHOTO: HUU LONG

ne more ITE comes. At such an eventful SECC in District 7, we see friends from all over the world and from everywhere in the country. In its 10th year, ITE HCMC 2014 showcases a lot of interesting and attractive performances, drawing attention of tourism enterprises and the public. Booths are bigger, more beautiful, more decorated and more charming. I have to stop and contemplate booth of Ba Ria – Vung Tau. The panel describes panorama of Vung Tau with

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ships going out to sea in the occasion of traditional Whale Festival. It is known that the Organizer also plans to build a sandy bank within the exhibition space with nice umbrellas and cute girls in bikini. Mr. Luyen Manh Cuong – Vice Director of Khanh Hoa Tourism Promotion Center is eager to introduce another panel featuring the so attractive road of Tran Phu as the symbol of such a region full of waves for thousands of years. This year, in the air of ITE 2014, tourism agents have

created an overall view on their tourism products, which are very typical, specific and can be felt with eyes. Really, attractions of booths at ITE are a start for people to come, stop, decide to select partners and do business. Korean booth is decorated meticulously with a throne hung over drawing eyes of everyone. Without any program related to church, pagoda, Cambodia makes itself new and strange with sea travel programs. Binh Thuan is proud of Mui Ne and no one can’t remember the Balloon Festival in Phan Thiet. And Japan, this country accompanies with beautiful Cherry Blossom to come to ITE, creating a space full of fascination and interestingness calling everyone. Or we cannot forget Dong Thap where souls are always moved by immense water, girls in loose-fitting blouses rowing among thousands of blooming lotuses.

IDEAL DESTINATION ! VUI TƯƠI Cheerfully

VIET KHUE

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CAM VAN


www.tcdulichtphcm.vn

Magazine

Free copy SEPTEMBER 13, 2014

www.itehcmc.com

HCMC Department of Culture, Sport and Tourism

VOL 03

Official Show Daily for ITE HCMC 2014

ITE HCMC 2014: FIVE COUNTRIES - ONE DESTINATION, AND MANY MORE Vietnam making big on international tourism sector ith rich culture and diversity, VIETNAM is trying to attract international tourists and make it big on the international tourism sector. As far as diversity is concerned, Vietnam offers many tourism options like Coastal, Marine & island Tourism;Fluvial Tourism and Cuisine Tourism.. With a glorious history behind, Vietnam offers colorful culture,beautiful sceneraies and exclusive cuisine.Tourist can experience Sea tourism,Eco-tourism,Research tourism,Adventure Tourism and spiritual tourism in Vietnam.. Although the tourism industry in Vietnam is still developing, it is playing a key economic role in the country. Tourism attracts foreign investment and creates jobs.. Tourism development in Vietnam has benefited the hotel, construction and retail sectors as well as other service-oriented industries. As a result, international tourists can opt from various international brand hotels that have presence in Vietnam. As per the data of Vietnam National Administration Of Tourism in August 2014, around 6 lakh international tourists visited Vietnam which is an increase of 9% as compared to July 2014.. Year to date the total international tourist arrival is around 54 lakh which is 12% more than the same period last year..It shows that tourism has begun to contribute significantly in the economy of Vietnam with its share rising every year. The annual tourism event ITE HCMC 2014 started officially on 11 Sept and is targeted to further strenghten the tourism sector in the country.The government of Vietnam aims to introduce Vietname as an attractive,friendly and safe tourism destination. Vaibhav Kothari Executive Editor & Director NAFA NUKSAN

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eptember 11, 2014 in Ho Chi Minh City offers commemorative tenth international tourist exhibition "International Travel Expo Ho Chi Minh City". The organizers - the Ministry of Culture, Sports and Tourism of Vietnam and the Department of Culture, Sports and Tourism of Ho Chi Minh City. The exhibition is a large number of activities for members and the press. For example, on September 10 held a seminar on "An Introduction to Vietnams Tourism Potentials". Mr. Phan Xuan Anh, President of VietCruise CO., LTD, made a presentation Coastal, Marine & Island tourism in Vietnam, where a detailed account of the leisure opportunities that Vietnam is now offering to its guests. Even for those of us who already know Vietnam, it was very interesting to hear it. For example, the editors of our guide was not yet on the island of Con Dao. Of great importance is the fact that Vietnam has greatly devel-

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oped, and it is impossible to compare the conditions to stay that was 10 years ago with those that we have now - the construction of new ports, ships, hotels and necessary infrastructure. Theme boating continued Mr. Edouard George, General Manager Phoenix Voyages Co., LTD.This major tour operator is engaged mainly in river and sea cruises, and learn a lot about such a fun way to stay was very interesting. In the following years, we intend to visit the Red River, Perfume River and Ngo Dong River, using the information received today, and then elaborate on this for our readers. Very interesting was the report "Vietnamese Cuisine develops Tourism" by Mr. Dinh Van Thang, Product Manager of Vietravel Group. I must say that we fully agree with the fact that the food is one of the best and most enjoyable ways to learn the culture of the new country. On the pages of his magazine "PoVietnamu.ru" we always

pay much attention to this subject, and in each new Vietnamese city tried to taste the famous specialties, which he is famous. We may even write cycle selected materials about culinary tourism in cooperation with the company "Viettravel". Evening of September 10 in the White Palace Convention Center hosted Opening Ceremony - Gala Dinner "The Mekong - the living colors" Mekong Tourism Alliance Award. In the presence of tourism ministers of Vietnam, Cambodia, Laos, Myanmar, Thailand and the ceremony of awarding the best travel agencies, hotels and airlines from these five countries. In their speeches, officials said that the most successful development of tourism can be in co-operation with neighboring countries, as it is in the interests of travelers seeking to visit in one trip several countries in Southeast Asia. Each of these countries has produced the show, symbolizing its culture and national characteristics, and a lovely dinner was another proof that Vietnamese cuisine is considered one of the best in the region and around the world. DMITRY SELIVANOV,

Editor-in-chief of "PoVietnamu" Russian guidebook

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ITE HCMC - 2014

Viet Nam's tourism potentials revealed

Vietnam Airlines to HCMC MAX LLEWELYN,

Editor, The Holiday and Travel Magazine. oday I had the pleasure of flying with Vietnam Airlines from Sydney, Australia, to Ho Ch Minh City, Vietnam. The flight was due to leave at 10.15am, but its departure was delayed by a few minutes. This did not matter, as the A330 plane caught up time during its flight and it managed to arrive earlier than the scheduled arrival time of 4.15pm. I arrived at Sydney Airport two hours before departure to find a long queue of people before me. This did not matter, as the line moved quickly and I was soon checked in by the pleasant staff person. I went through the departure gate, filled in the departure form, and proceeded through the screening process. Nothing beeped, so I want through without being double checked. After a short wait in the departure lounge, I boarded the plane and found my seat in row 9. The seat was comfortable, with a pillow and rug provided. Sitting next to

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me was a nice young Vietnamese man, returning to his hometown in HCMC during a break from his university studies in Sydney. Time went quickly as we chatted with each other. Earphones plugged into the socket so that I could choose from the many options on the entertainment system. I chose to watch some new release movies to pass the time. A range of games to play and music to listen to were also available. The cabin crew gave served friendly professional service throughout the flight. They first served drinks and nuts, followed by lunch. The lunch menu was quite impressive, with a choice of satisfying Vietnamese or Western main courses. The menu included: - Entree - vegetable salad with prawn - Main – Beef goulash, mashed potato, or Stir-fried Chicken in Hoisin sauce,

steamed rice and bread and butter - Sweet – Strawberry cheese cake The lights were then dimmed and windows covered so that people could sleep if they wanted to. The lights came on again so that refreshments could be served. These included: - Grilled fish and potato, or Stir fried vermicelli noodles with pork mince - Bread roll and butter - Fresh fruits Assorted instant noodles were available upon request throughout the flight. The flight was smooth with only a few moments of air turbulence, with a smooth landing at the Noi Bai International Airport in HCMC. A shuttle bus picked us up next to the plane on the tarmac and took us to the main terminal building. It did not take long to go through customs and collect my bag. I was met at the airport terminal exit by ITE HCMC 2014 friendly volunteers who escorted me to where a taxi took a group of ITE delegates to our hotel accommodation in HCMC. It was good to be in Vietnam!

Cambodia - Kingdom of Wonder MAX LLEWELYN,

Editor, The Holiday and Travel Magazine, ambodia was showcased at a special evening presented by the Ministry of Tourism of the Kingdom of Cambodia on 11 Sep. The Cambodia Night was held for Buyers and Sellers of ITE HCMC 2014 currently being staged in HCMC. It was held at the Rex Hotel in HCMC. The male MC was MrNouChomnob and Ms. Angela Tan. The Cambodian National Anthem was played after the distinguished guests and the national and international ITE exhibition delegates arrived. A short video was shown highlighting the many scenic won-

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ders of Cambodia. His Excellency Dr Thong Khon, the Minister of Tourism of Cambodia, welcomed all those present in his Welcome Address. The dinner consisted of many dishes of typical Vietnamese food that utilised many fresh ingredients. The dishes were brought one out after one and they were all delicious. Mr. Luu Meng gave a brief introductory talk about Khumer Cuisine. He is the Chef at KhunerCuisne

and the President of the Cambodian Cuisine Association. He emphasised that Cambodian Cuisine used fresh ingredients. The evening was a wonderful opportunity to experience the sights, sounds and tastes of Cambodia. It has encouraged me to visit Cambodia within the next 12 months for the first time to experience for myself what it has to offer

REINHARD HOHLER, CHIANG MAI

ust a few hours before the Opening Ceremony of ITE HCMC 2014 at the White Palace Convention Center in Ho Chi Minh City on September 10, some 200 buyers and international media from over 30 countries had the opportunity to attend a seminar on Viet Nam's tourism potentials and get a view of Viet Nam's tourist market perspectives at the Conference Hall of the Saigon Exhibition Convention Centre. It was up to Mr. Nguyen Quy Phuong, Director General of the Travel Industry Management Department, Viet Nam National Administration of Tourism (VNAT), to welcome the participants of the seminar. He stated that Viet Nam has overcome a myriad of changes in the past and is strongly marketing and promoting its tourism in order to introduce Viet Nam as an attractive, friendly and safe destination to the world. The following presentations done by local tourism experts were very useful to understand Viet Nam's enormous tourism potentials in the near future to come: 1. Coastal, Marine & Island Tourism in Viet Nam, especially along the sandy central coast in places like Hue, Da Nang und Nha Trang. Islands abound such as Cham Island in Hoi An, Con Dao Island and Phu Quoc Island in the South. Popular anchorage ports for cruise ships are in Ha Long Bay in the North, Thuan An in Hue and Saigon docking port in Ho Chi Minh City. Also, marine sport tourism is possible in all these

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places and Viet Nam is a seafood paradise with its prawns, crabs, fish, oysters and squids. 2. Fluvial Tourism in Viet Nam, especially on the Red River and Ngo Dong River in the North, Parfume River and Srepok River in Central Viet Nam, as well as Saigon and Lower Mekong River in the South. All these rivers should be developed and protected accordingly. 3. Vietnamese cuisine as "Kitchen of the World" combining Thai and Korean influences next to American, French and Hong Kong dominance. 4. Tourism Potential of the less visited Central Highlands with its attractions in Da Lat (Lam Dong), Buon Ma Thuot (Dak Lak), Pleiku (Gia Lai), and last not least, Kontum. Assets are the exotic mountain peoples, national parks and natural reserves, waterfalls, as well as tea and coffee plantations. 5. Viet Nam Airlines network and development to Europe, Northeast Asia, Southwestern Pacific and Southeast Asia with its introduction of new aircrafts and advanced technologies. Over to the opening ceremony and gala dinner in the evening, the colorful program highlighted the living colors of the Mekong extravaganza with the dance and music performances of the 5 destinations of the mighty Mekong River: Cambodia, Lao PDR, Myanmar, Thailand and Viet Nam. One of the sponsors of the event was Bia Saigon and after such a successful and impressive opening ceremony, most of the guests were heading home without visiting the late night function at the Intercontinental Asiana Saigon Hotel. www.tcdulichtphcm.vn

Tourism Magazine of Ho Chi Minh City Show Daily for ITE 2014 In charge by: HCMC Department of Culture, Sport and Tourism Implemented by: Tourism Magazine of Ho Chi Minh City Designed by: P.T.K. Do Printed at: Ho Chi Minh City Nhan Dan Newspaper printing house No 3, September 13th, 2014 License number: 41/GP-XB-STTTT, issued on 13/8/2014 (HCMC Department of Information and Communication)

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ITE HCMC - 2014 Mr. TAO VAN NGHE – General Director of Rex Hotel HCMC:

Mr. PHAM QUYNH GIANG – Vice General Director of VINEXAD:

Improve international presence of Ho Chi Minh City Tourism

ITE HCMC – The key event both domestically and internationally

improve quality of Ho Chi Minh City Tourism in particular and of the whole country in general in international view. Besides, ITE HCMC is also the common “playing ground” for enterprises of Travel – Hotel to meet, share information, maintain traditional markets and approach chances to potential markets. I always strongly believe that ITE HCMC will have another 10 years, 20 years of sustainable development, becoming the indispensable event to market and promote Tourism Industry of Ho Chi Minh City.

Reporter: His impression to ITE HCMC on its 10th anniversary? - Mr. Tao Van Nghe: From first years, it can be said that ITE HCMC is the outstanding event of the Tourism Industry. I am so impressed that ITE HCMC is increasingly expanding and developing in tandem with process of integration and development of the countries in Mekong Sub-region and ASEAN. Over the years, with different themes, ITE HCMC has contributed and helped

Rex Hotel’s work to support Organizer of ITE HCMC 2014? - As annually, Rex Hotel is appointed by Organizer of ITE HCMC as the Official Hotel of the event. In addition, Rex Hotel is also place to organize side activities such as Late Night Function. And this year is the 04th year Rex Hotel is selected to take place Cambodia Night Gala organized by the Ministry of Tourism of Kingdom of Cambodia. Your sincerely, THUY DUONG

Vietnam Trade Fair & Advertising Joint Stock Company (VINEXAD) is very honoured to attend ITE HCMC 2014. This event, in the occasion of its 10th anniversary, will take place in Ho Chi Minh City like 10 previous years as decided by the Organizer, which confirms its powerful and long-term development strategy both domestically and internationally. I am strongly impressed for its annual growth by 20% - 30% against previous year. Particularly, international booths of the countries as well as those of tourism promotion agencies of the provinces and cities are always registered very soon. At present, the registered booths have made up over 70% of total area. I hope that in 01 month prior to the opening ceremony, 100% of total area will be occupied at SECC.

In tandem with the theme “5 Countries - 1 Single Destination”, consisting of Cambodia, Laos, Myanmar, Thailand and Vietnam, the Organizer has invited another 20 countries to the event to introduce their typical tourism products, which will create a colourful picture featuring a lot of identities of the countries at ITE HCMC 2014. Under the task assigned by the Organizer, VINEXAD and INFOMA have spared no effort to invite national and international partners to register spaces at the exhibition. Besides, we have coordinated with the Organizers of each country and of domestic companies to suggest new ideas in order to have an excellent and creative decoration for the exhibition, specifying style, meaning and purpose of the 10th anniversary of ITE HCMC. M.HIEU

Relishing the quintessence and unique culture of Vietnam that embraces cultural, historical, and architectural values, Vietnamese cuisine, etc. They are breath, life and origin of Vietnamese people. Choosing Saigontourist, customers will be given opportunities to enjoy to the full the essence of Vietnam accumulated for over 4,000 years since its formation with a great deal of interesting things.

SAIGONTOURIST HOLDING COMPANY A system of over 100 hotels, resorts, entertainment zones, restaurants, travel service and transport firms, convention centers, golf courses and training schools. www.saigon-tourist.com

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ITE HCMC - 2014

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