Portfolio

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YA-LI 1988, Taoyuan City. +88693 051 197 lisachengogo@gmail.com 2013 ECDesign School 2008-2011 Department of Tourism Management, Chinese Culture University 2006-2008 Taoyuan County Nankan Junior High School

My name is Chen Ya-Li I come from a little island, called Taiwan. Craduaded from Chinese Culture University in 2011, I majoyored in Tourism Management; minored in English Language and Litirature. Worked as a English tutor in 2012. Strated doodling on everything since i was eight. After I finished my last job, I finally realized that I have to pursue my dreams as an illustrator and learn more about it.


1.SweetPotato

Illustration / Branding Design

2.LenshuiKeng

Illustration / Brouchur Design

3.Lenka

Illustration / CD Cover Design

4.Miss E

Illustration / Notebook

5.BubbleElephant Illustration

6.MountainKeeper Illustration

7.FriendShip Illustration


Project SweetPotato

Illustration / Branding Design



SweetPotato Branding 地瓜車 地[di]瓜 [gua] sweet potato in Chiness 車[che] car but here could be the transportation tool with wheels. My grandfather sold sweet potato on a tricycle which was designed and made by him .

This logo was designed by me seven years ago since my father took over the business and open an actual shop.


Concept Baked sweet potato is a taditional snack here in Taiwan or even around the near by countries like Japan and Kora. And my family have owned this business formore than 40 years. My father has being running it since my grandfater passed it down to him. To me this is a business which support our whole family but to my father selling sweet potato allows him to make more friends and meet new people. Therefore, I want to use the idea of “connect� to make a brand image for our shop.


呷 健

呷 趣 味


呷 趣 味 呷 健


Digital drawing


呷 健

呷 趣 味


SweetPotato PosterDesign Concept Most of the people who purchast their daily food or snack without knowing how it is made so i want to designed this poster to tell our customer how a tradi-

tional backed sweet potato is made. And since most of our client are young female so I use some soft color and cute icons to demonstrate the image simply.


Order

Clean up

Dry

arrive

Ready

40 mins

Digital drawing

Heat up

Examine

Yumy Time


Project LenshuiKeng

Illustration / Brouchur Design



LenshuiKeng BrochureDesign Concept

I was graduated from a university which located on a mountain top and within a National Park. And since I was majored in Tourism, my teacher took us to go on an eco tour and explored this region called Lensui Keng. It was very informtive so I decied to make this small booklet with some handdrawing texture in order to catch some attention of young tourists.

Sketches




Digital drawing


Project Lenka

Illustration / CD Cover Design



LenkaCD CoverDesign

Concept

Lenka from Australia is one of my favorite singer. Her songs and her unique style both draw my attention to her work. I want to recreate her second album which came out in 2011. And this ablum was recorded after Lenka got

married with her houband and had a family together,so there are some sweetess and a bit sadness in this record. So I illustrated some images over one of her beautiful picture while I was listening the songs of this ablum.



1 Two 3:16 2 Heart Skips A Beat 3:22 3 Roll With The Punches 3:22 4 Sad Song 3:26 5 Everything At Once 2:38 6 Blinded By Love 3:51 7 Here To Stay 4:02 8 You Will Be Mine 3:24 9 Shock Me Into Love 3:28 10 Everything's Okay 3:52 11 End Of The World 4:13

lenkamusic.com epicrecords.com

TWO

?B:

Written in the wake of her engagement to visual artist James Gulliver Hancock, Lenka's second album is filled with love songs, all of them delivered in the same peppy, slightly off-kilter pop style that made her 2008 debut so enjoyable.Distortion Tank Studios, Woodstock, NY; Frou Frou East, London; Konk Studios, London; Maze Studios, Atlanta, GA; Modern Dirt Studios, London; Mushroom Stamp, Culver City, CA; Muttley Ranch Studios, London; PapPap's Palace, Culver City, CA. Photographer: Guy Aroch. Billboard (p.48) "[With] bouncy, cleverly arranged tunes like 'Heart Skips a Beat' and 'Roll With the Punches'..."


TWO

TWO

LENKA

LEN KA

LEN KA

TWO lenkamusic.com epicrecords.com

Ink drawing• Digital colored “EPIC”AND

© 2011 SONY MUSIC ENTERTAINMENT © 2011 SONY MUSIC ENTERTAINMENT REG. U.S. PAT. & MT.OFF.MARCA REGISTRADA. 88697227322


Project Miss E

Illustration / Notebook



MissE. Concept I am that kind of girl growing up with countless little embarrissing experience, but some of those silly experiences became really interesting ice breakers. So i started to collect more stories from my friends and family and combined them in to a notebook with funmy illustraion on it. And I also want it could be a little bit educational so i put some English vocabulary on the side.

Scketch This character is based on my own look before I had my mole removed. Plus banana is a kind of happy fruit .It was really interesting to create this kind of character.



Ink drawing•Digital colored


armpit hair 【n】

the hair grows under your arm

sanitary napkin 【n】 the helper during women’s period


open fly 【ph】

the zip on your jeans is open

toilet 【n】

the place you can sit on and take number 1 and 2



Project BubbleElephant Illustration



BubbleElephant Concept I want to create this image to tell everyone that we are born to be a little bit different and there is no need to hide it. As long as we can embrace and utilize our differences, we will find that we are really living the life we dream of.



Every individuals are actually unique and special.

ordinary with extraordinary

Show off your love and make it shine like a cristal.

Don’t try to hide those differences which make you special.

Waterborne crayons•Pencil



Project MountainKeeper Illustration



MountainKeeper

Concept In my opinion, kids are knee on outdoor activities and also myself are a big fan of hiking. Somehow whenever I am out there in a natural environment I get so many inspiration. Therefore, I combined the

features of a mountain and a boy to create a short story about four seasons. And the keeper means the boy who loves the mountain and feels very protective toward it.



Setches




Once there was a little boy live under a mountain. When the spring comes, there will be beautiful flowers all over the mountaint. When the summer comes, there will be plenty of party balloons all over the mountain. When the fall comes,there will be some large mashroom coming out of the mountain. When the winter comes, there will be shining lightbulls hang around the trees. Waterborne crayons•Pencil


Project FriendShip Illustration



FriendShip

Concept Friends to me are actually family without blood related. When I bump into some kind of trouble, my close friends could always find a way to cheer me up and always stand by my side. Hence I would like to tell everyone that how happy it is that having a wonderful friendship is through my illustration. So I stated to develope ideas from the word friendship itself.


Sketches


Acryclic•Color Pencil



Thank you for your time reading this, have a good day.




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