The First Industrial Revolution

The First

Industrial Revolution 1760 - 1840

Packaging design didn’t actually become a area for graphic designers until the first industrial revolution, witch was the time between 1760 - 1840. Before this, packaging was purely food preservation and designing on it didn’t come to peoples thought as it would be expensive. The advertising of manufactured goods were mainly done by using posters.

The first industrial revolution created a sudden demand for better products because of the mass migration to larger cities and introduced some of the biggest changes in packaging in the history. It started in England, where new technology made it possible to mass-produce goods witch used to be handmade in small fabrics. The packaging changed from being shipped in bulk loads to general stores to packaging for individuals. Consumers wanted attractive, individual packaging that they could purchase at new high street stores like Marks & Spencer. This was when the advertising industry really boomed. Branding became a fundamental of marketing, and packaging was important to grab the attention of costumers. Iconic logos were born around this time like Coca Cola (1886) and Pepsi Cola (1898).