Artificial Outcome

FUN FACT!

Ritz crackers were designed to cure depression - designed to cheer people up during the Great Depression as its original slogan implied it was “a bite of the good life”.

Ritz crackers from 1934 to present time, displayed in the Museum of Brands, London.

Artificial Outcome

To take this research into action, I will find a product which stopped being produced in the 1950/60’s and recreate it to fit into modern packaging design. As mention, the 1966 Act came with major changes in the labelling and therefore will give the opportunity to use this research to it’s fully potential. It’s important to mention that the purpose is not to re-brand, only to follow up with modern laws and design. The product will also be a consumable product such as food or beverages as this research is mainly focusing on these matters. It can’t still be in production under another company or name. On the left is a picture of ‘Ritz crackers’ from it’s introduction in 1934 to present time and is graphically a good example on how a brand follows up on modern style.

As stated before, the product that’s being recreated to this artificial outcome need to be an product of either food or beverage, which was discontinued in the early 60’s. Because of this, the product would never been ad- justed in respond to ‘The Fair Packaging and Labelling Act of 1966’, which makes a great difference.

There was reasonable to ask around if anyone knew about any product that could match the description. Someone might have anything from their childhood that used to have value for them. No one of the people asked had any answers as they only remembered the things that still exist. Although, my tutor Chris Vena- bles asked some unknown sources and came with some discontinued products.

Unfortunately, these product failed to fit the needs of the requirements for making the full out of this re- search.

• Lifesavers Soda: A flop in the 1980’s, consumers had the impression they would drink liquid candy.

• Orbitz Drink: A flop in 1997, discontinued due to bad sales.

• Coca Cola Blak: Not only is this product discontin- ued in 2008, but as Coca Cola still exist as a brand, they already give the answer of how ‘their bottle would look like today compaired to the 60’s’ and that isn’t be beneficial for me.

• Funky Fries: A flop in 2002/2003. This is too late.