FUN FACT!
Visual Research | Graphic Design on Packaging
Ritz crackers were designed to cure depression - designed to cheer people up during the Great Depression as its original slogan implied it was “a bite of the good life”.
Artificial Outcome To take this research into action, I will find a product which stopped being produced in the 1950/60’s and recreate it to fit into modern packaging design. As mention, the 1966 Act came with major changes in the labelling and therefore will give the opportunity to use this research to it’s fully potential. It’s important to mention that the purpose is not to re-brand, only to follow up with modern laws and design. The product will also be a consumable product such as food or beverages as this research is mainly focusing on these matters. It can’t still be in production under another company or name. On the left is a picture of ‘Ritz crackers’ from it’s introduction in 1934 to present time and is graphically a good example on how a brand follows up on modern style. Ritz crackers from 1934 to present time, displayed in the Museum of Brands, London.
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