Introduction

It’s important to have a wide visually vocabulary, which is given by learning about history. The design of the packaging has a important role in the success or failure of a product. It’s a silent communicator and will drag your attention without your knowledge. While the packaging itself serves its purpose of protecting the product, the packaging design gives life and identity to the product, making it a sale promotion. It also needs to provide the right information about the product to the costumers. Packaging is everywhere and everyone gets touch by it, but how did graphic design become so important for packaging? This research will cover some of the important happenings in the history in graphic design on packaging, leading up till present time, focusing on consumer products such as food and beverages. A proposal will be made for an artificial outcome provided by this research.

This document is seperated into 4 parts: history of graphic design on packaging, interviewing, proposal and creating an artificial outcome.

PART 1

History of graphic design on packaging

A historical review of graphic design on packaging from the first industrial revolution to present time presenting why and how graphic design became so important for packaging.