Aims The aim of this project is to explore how financially viable it would be to open a “Beara Beara�handbags in-store counters in Birmingham Department stores.
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Fendi’s London flagship — will register in her memory and forever associate with her visit and the Italian brand: the so-called ‘Baguette Wall,’ a resin-based installation coated with champagne gold metal, designed to display variations of the brand’s most iconic bag style, like trophies that float in front of thousands of backlit, bronze spikes.
What does Nicolas do once he gets a project, and what makes his work special? “Interior design isn’t really about which wallpaper you use or what the finishes are. What it is, above all, is a choreography. It’s about how people move in a space, what they do,” the designer explains. Indeed, when Nicolas is designing a store, he constantly has in mind exactly what the person moving through the space will see, and every design element is calculated to direct a person’s eye toward what matters most: the products.
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Objectives The research will aim to explore this brand of handbags at in store department store in Birmingham city. In addition, there are going to divide into 4~5 parts for this. For example, handbags market, Consumers tastes and the brand’s features Introduction.
․What is “Beara Beara” named from? Jake：Beara is the name of the peninsula where I grew up in south west Ireland. It’ s a beautiful place with lots of mountains, lakes and rivers and I always love going back to visit there. When I was naming the brand I want to find a word that didn’t have any other connotations and I’m proud of the place where I’m from so it seemed to fit. Doubling the word gives it more emphasis and I think is more memorable. ․What inspired you to collaborate with Julia and become a handbag designer? Jake：Initially it was clear to me that the family needed some help as they struggled to earn enough more for their growing family. They worked hard, were wonderful people and I just thought what a shame it was that they weren’t benefitting from their hard work. I don’t look at it like I helped them, just that I opened up a doorway which because of where they are from was out of reach to them. This business is collaboration and both sides are just 6
as important as they other. Design has always been in my family and even though I never formally studied design I guess I have always had an appreciation for form and shape and I am quite a practical person so not only are our bags aesthetically pleasing but they are practical. Practical to use and a practical purchase for how long they will last.
․Will you have your own store in the near future? Any plan for Asia market? JakeYes. I think we are about 6 months to a year away from having our own store in London. We have big plans 7
as regards Asia also. We have just started a concession in a large store in Seoul and I will be travelling to Taiwan, Hong Kong and possibly main-land China in the new year with the view to organising stockists of the brand throughout east Asia. Having been a traveller writer for several years I do miss life on the road so I look forward to seeing those countries and I have a feeling I will be spending a lot of time in Asia in the near future. http://www.bearabeara.co.uk/all-products/
Methods and Resources ․Online informaton ․Journals/ Published report ․Interviw / Questionnaire/ Ask for department stores
References/Bibliography 1. BearaBeara UK Co, Ltd., About Beara Beara.Beara Beara. Available at: http://www.bearabeara.co.uk/about-us/ [Accessed October 15, 2014]. 2. DG Furniture Co, Ltd., Products.DG-DISPLY SOLUTION. Available at: http://www.degreefurniture.com/Product.asp?big=123 [Accessed October 20, 2014]. 3. Huang, L., 2013. brand X interview-Beara Beara bags.Linda Huang. 4. Publishing group, J.S. r. l., ClOSE-UP.ClOSE-UP FASHION PUBLICATION. Available at: http://www.close-up.co/en [Accessed November 5, 2014]. 5. The Business of Fashion Ltd, 2014. The Creative Class | Gwenaël Nicolas, Interior and Product Designer S. ANAYA, ed.The Business of Fashion(BofF). 8