Nba event guide

Exploring Technology, Consumer Trends, Content and Connectivity for 2015

ders_Insight | #MeetInnovation

Event Guide Date 15 January 2015 — Venue BAFTA London

Leaders Meet Innovation 15 January 2015

Welcome

Welcome

James Worrall Chief Executive Officer LEADERS

What is the most exciting innovation in technolog y for 2015?

I would like to take this opportunity to welcome everyone to Leaders Meet Innovation, a brand new event exploring technology, consumer trends, content and connectivity designed to inspire your thinking.

We’re excited to be partnering with the NBA and SAP and to be hosting this gathering at the world famous BAFTA’s. The NBA are the industry leader when it comes to digital innovation in sport and later today, ahead of the NBA Global Game tonight, you will hear from the Commissioner, Adam Silver, on how they have embraced digital media to change the way fans enjoy sport at home, on the move and at the game.

Equally, SAP are leaders in the field of real time data, continuously unlocking insight to improve professional teams’ performance on and off the field of

play and we are delighted to welcome Irfan Khan, CTO, SAP Global Customer Operations and Darren Roos, COO, SAP EMEA to the roster of speakers.

The speaker line up covers pioneering figures from sport, entertainment, music and business and, with a hand selected audience of 200 senior executives, I’m confident everyone will leave with fresh ideas, valuable insights and new business opportunities that will kick start the year.

I hope you enjoy the morning and best wishes for 2015!

James Worrall

@Leaders_Insight | #MeetInnovation @Leaders_Insight | #MeetInnovation To access the Official Leaders Wi-Fi hotspot, connect to “leadersmeet”.

Your Wi-Fi Password is: leadersmeet 01

Leaders Meet Innovation 15 January 2015

Sessions 8.30-8.55

Registration and Networking

8.55-9.00

Introduction from James Worrall, CEO, Leaders

9.00-9.25

A Better Consumer Experience This session will explore the methods that companies are using to leverage data to give teams and fans better insights, leading to a better consumer experience.

Agenda

Sessions 11.15-11.40 Digital Transformation, Consumer Trends and Marketing: The Great Disruptors of 2015 This exclusive panel examines which new trends will hit the tipping point in 2015 and how successful businesses are responding to these digital opportunities.

Gary Bramall, CMO, Hailo Mat Braddy, CMO, Just Eat Ahmed Hasan, Chief Digital Officer, General Electric

Darren Roos, COO, SAP EMEA

9.25-9:55

Creating and Distributing Content Find out what to expect in the year ahead in the ever evolving content and media space. This session will cover all angles from real time updates and viral content, to media and television production.

11.40-12.10

Networking Break

12.10-12.40

Tech and Connectivity: Changing Work, Life and Play Each year new technologies change the way we work, live and play. So what are the biggest changes on the horizon that will disrupt and revolutionise the world? This session will take a look at what we can expect in the near future.

Dave Schafer, SVP International Digital Media, Discovery Communications Steve Hellmuth, EVP Ops & Tech, NBA Andy Meikle, CEO, Sportlobster

9.55-10.25

Networking Break

10.25-10.50

Fast Forward to Success What movements can we expect in the digital music space in 2015? This session will explore this ever changing industry covering mobile customisable experiences, online content and monetization.

Irfan Khan, CTO, SAP Global Customer Operations Stuart Birrell, CIO, McLaren Greg McCall, COO TV & Content, BT

12.40-13.10

Digital Transformation of Sports and Entertainment In this European exclusive interview the NBA Commissioner will discuss how his sport have embraced digital media to change the way fans enjoy sports at home, on the move and at the game. Covering everything from engaging global fans to harnessing Virtual Reality, this will set the bar for sport and entertainment worldwide.

Adam Silver, Commissioner, NBA

13.10-14.30

Networking Lunch

Christian Harris, MD, Deezer Sylvain Grande, VP Product, Creators & Monetization, SoundCloud Vanessa Bakewell, Head of Entertainment, Facebook

10.50-11.15

Innovation in Human Performance The elite sports industry is investing millions to push the boundaries for technology and innovation as it has become THE focus for gaining a competitive edge. This session examines how the world’s most advanced sports are pushing the envelope, tracking performance and successfully integrating new technology programmes.

Scott Drawer, Athletic Performance Manager, RFU

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Leaders Meet Innovation 15 January 2015

Speakers

Speakers

Vanessa Bakewell

Stuart Birrell

Mat Braddy

Gary Bramall

Head of Entertainment, Facebook

Chief Information Officer, McLaren Group Ltd

CMO, Just Eat

CMO, Hailo

Vanessa started her career with Saatchi and Saatchi in 2001 on an internship, progressing to EMAP (now Bauer Media) to work across men’s and music magazine titles including Smash Hits, Q Magazine, Mojo, Kerrang, Empire and The Face. She joined Google in 2007 – hired in to build the newly formed Entertainment Team working on search. Google later bought YouTube where Vanessa worked globally across movie studios, gaming companies and record labels for 5 years. Since joining Facebook three and a half years ago, she has headed up the Entertainment Team at Facebook Inc. working across Facebook and Instagram managing global partnerships with movie studios and record labels.

Stuart was appointed CIO for McLaren Group Ltd in 2011. Since then he has been leading the transformation of IT capability at a Group level to support the growth of McLaren as it diversifies its businesses. The particular challenges have been to provide leading edge services to support the stability and focus of car production, the creativity of technology R&D as well as the drive and passion of a Formula 1 team. Stuart was previously CIO at Gatwick Airport, leading the separation of from Heathrow following its sale to a private equity group and having to establish a new, standalone, IT function and systems capability.

Prior to that, he held a range of senior IT and Operations positions at ACCO Brands and PepsiCo International (UK), having progressed his career in Engineering with Nissan Motor Group UK and Kimberly-Clark.

Mat joined Just Eat in 2009 and set about establishing them as the leading brand in takeaway delivery around the world.

After five years of spectacular growth, JUST EAT floated on the London Stock Exchange in spring 2014. In his tenure as CMO Mat built a team of experts covering retail, brand and digital marketing. In 2012, Mat led the global launch of JUST EAT’s award-winning campaign to ban home cooking; ‘Don’t Cook, JUST EAT’.

Following the ‘challenger brand’ marketing strategy, the Don’t Cook campaign saw the company rise above established traditional takeaway brands through a series of theatrical brand moments. The brand was the first, and so far only, brand to run for government in a by-election. In 2014 Mat and the team expanded the campaign to be a celebration of every small victory against life’s daily grind, celebrated with the mini fist pump.

Gary Bramall is Chief Marketing Officer at Hailo. He has responsibility for Hailo’s brand, PR, product marketing, CRM and advertising across its markets in the UK and globally.

Gary has over ten years’ experience in senior marketing roles. He was previously Global Brand Experience Director at Microsoft where he was responsible for brand strategy, creative direction and execution across all Microsoft Consumer Apps and Services.

Prior to its acquisition by Microsoft, he was Global Director of ‘Brand and Creative’ at Skype. Gary has also held senior global and European marketing roles for Apple and Orange. He specialises in marketing strategy, communications and brand management and maintains an interest in the interaction between people, brand and technology.

www.facebook.com

www.hailoapp.com www.mclaren.com/group

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www.just-eat.co.uk

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Leaders Meet Innovation 15 January 2015

Speakers

Speakers

Scott Drawer

Sylvain Grande

Christian Harris

Ahmed Hasan

Athletic Performance Manager, RFU

VP Product, Creators & Monetization, SoundCloud

Managing Director, Deezer

Chief Digital Officer, GE Healthcare LifeScience

Dr Scott Drawer is the current Athletic Performance Manager at the Rugby Football Union (RFU) responsible for all performance services across the player development pathway. Previous to this role, Scott headed up the UK Sport Research & Innovation programme for more than 10 years; growing and developing one of the World’s Leading Innovation programmes across 5 summer and winter Olympic Games. The R&I programme worked closely with various sports to provide competitive advantage through the application of science, medicine and technology. Dr Scott Drawer was educated at Brunel and Loughborough Universities.

Sylvain has been at SoundCloud since July 2013 and is responsible for managing their offering to creators, rights holders and advertisers.

He has full responsibility for monetization products (creator subscriptions, ad products development, content operations and consumer subscriptions). Prior to SoundCloud, he worked for over 4 years at Nokia HERE in Berlin where he managed a large team of developers, product managers, interaction and visual designers responsible for Nokia HERE Maps across platforms (Symbian, Windows Phone & tablets, web, html5, start of Android). Previously he was responsible for business development for MySpace in Europe, based out of London.

Sylvain has also worked in corporate strategy at France Telecom / Orange Group in Paris then for Sony NetServices (later acquired by Real Networks) which was powering Vodafone’s music download and streaming services in Europe.

Christian joined Deezer in October 2014, and brings an extensive track record in developing businesses for the digital content space, most recently via his media streaming company, Gorillabox. He is an expert in web content design, development and distribution in the UK, Germany, Holland and Finland. Boasting a strong personal love of music, Christian works with the Deezer UK and Ireland teams to drive Deezer’s subscriber growth and brand awareness. Deezer is at the forefront of a streaming revolution, allowing fans instant access to the largest music catalogue in the world, with more than 35 million songs and 30,000+ radio channels on any device. Combining the talents of its people and machines, Deezer’s global editorial team searches for the best music around the world and its algorithmic recommendations help fans discover music they will truly love.

Ahmed joined General Electric in 2005 as GM Digital Strategy and Operations, then moved into his role as Chief Digital Officer within GE Healthcare Life Sciences in 2014. He is passionate about developing and delivering exceptional digital customer experiences and services, and is responsible for defining and overseeing the global digital marketing strategy for the business. He explores the ways in which digital channels and technologies help businesses disrupt the market they are in, connect with and influence their customer base and deliver growth through pioneering development. An experienced B2B digital marketer, Ahmed also has also held roles in both IT and Commercial Operations across a wide range of industries, including Healthcare, Financial, Oil & Gas and FMCG business segments.

www.englandrugby.com

www.deezer.com/

www.gehealthcare.com

www.soundcloud.com/ 06

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© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Leaders Meet Innovation 15 January 2015

Speakers

Speakers

COMPLEXITY

HOPES YOU DIDN’T HAVE ANYTHING IMPORTANT PLANNED FOR THIS WEEKEND.

Complexity wastes up to 40% of your people’s workweek, robbing them of the weekends they deserve, and the love they used to have for their jobs.

Are you doing everything you can to help your business run simple?

08Find out more at sap.com/runsimple

Irfan Khan

Executive Vice President, Operations & Technology, NBA Entertainment

CTO, SAP Global Customer Operations

Steve Hellmuth is Executive Vice President, Operations & Technology for NBA Entertainment.

He is responsible for overseeing the league’s information technology, broadcast operations and engineering departments. He also oversees the development and implementation of the NBA broadcast facility standards for the design, construction and operation of NBA arenas.

Previously, Mr. Hellmuth spent two years as the Senior Vice President & General Manager of Major League Baseball Productions, where he supervised the programming and production for MLB Productions. Prior to joining the NBA, Hellmuth served as General Manager for Potomac Television Communications in Washington, D.C. He also worked at NBC in New York from 1979 to 1987, serving as Production Manager for the network’s sports division.

Hellmuth produced the Emmy-nominated opening telecasts for the 1986 World Series, and coordinated the production of Olympic profiles for the 1980 Moscow games.

Irfan Khan is CTO for SAP Global Customer Operations (GCO), a twenty five thousand person strong field organization. He has overall responsibility for SAP’s vision, strategy and technology leadership across the company for all SAP solutions. In partnership with SAP’s product development organization, Irfan works to ensure our technology direction is in line with the needs of our customers and supports SAP’s leadership and long-term vision for growth. Prior to his current role, Irfan was the SVP & General manager responsible for driving SAP’s $2B annual revenue Database and Technology business across Sales, portfolio & GTM strategy, and business development areas.

He was responsible for all database solutions, including SAP HANA, SAP Sybase databases, EIM, Middleware, Big Data and the Data Science services practice. In 2010 Mr. Khan received the Infoworld CTO Top 25 Award and was named to the International Advisory Board of Cloud Expo.

www.nba.com

www.sap.com

B:238 mm

HAS A LIFE.

T:235 mm

S:232 mm

SIMPLE

Steve Hellmuth

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Leaders Meet Innovation 15 January 2015

Speakers

Speakers

Greg McCall

Andrew Meikle

Darren Roos

Dave Schafer

COO Television and Content, BT

CEO, Sportlobster

COO, SAP EMEA

SVP International Digital Media, Discovery Networks

Greg joined BT in March 2013 from YouView.

As YouView’s Launch Director he successfully launched the service which is quoted as being the UK’s fastest growing television platform and is central to BT’s Media and Broadcast and IPTV television strategy. He brings extensive telecoms and television experience to BT having spent 17 years at Carphone Warehouse / TalkTalk. After a stellar first year in BT which saw the company acquire the rights to broadcast the Champions and Europa Leagues from 2015 - the first time a single UK broadcaster has held both competitions - Greg has been hard at work ensuring a smooth delivery of BT Sport content and came joint 1st (with Netflix) in the prestigious 50 VOD Professionals of the year awards, 2014 where he was recognised as one of the most influential people working in the new television sector in the UK.

Sportlobster is a social network completely dedicated to sport, bringing all elements into one place by tailoring the fan’s experience to their preferences in sport. Before he co-founded Sportlobster in 2013, Andy attended West Virginia Wesleyan College for four years on a soccer scholarship, which resulted in trials with English Premier League clubs. Unfortunately, a serious injury ended his prospects of a professional career and so he took advantage of his business management degree and returned to his childhood home, Dubai, to launch the Middle East’s first general enquiry service. However, with his passion for sports continuing to burn bright, he first conceptualised the idea of a sports social network, which acted as a one-stop shop for fans, after reading a blog on Novak Djokovic.

To turn his idea into something tangible, Andy teamed up with Arron Shepherd in Dubai and they quickly raised funds to kick-off Sportlobster.

As a result, he had to shut down his existing business, but with more than two million fans now on Sportlobster, the CEO of the company is more than delighted with the decision.

Darren is Chief Operations Officer (COO) EMEA at SAP, having joined in January 2014 from Software AG where he was a member of the Group Executive Board and COO for Europe, APJ and LATAM. A seasoned sales executive with an exemplary track record in the technology market, Darren’s passion for excellence is focused on driving SAP’s goto-market strategy and enhancing the customer experience. His solid IT experience includes 9 years at Software AG, where he held a number of positions including country manager for South Africa and the Middle East as well as Senior Vice President of Field Operations, Africa, the Nordics and Benelux. Prior to that he spent 3 years as business development manager, CRM at Dimension Data. Darren has a passion for making the world run better and is interested in how non-profits are using technology, as well as how business experience can be used to help non-profits develop through skills-based volunteering.

Dave Schafer is Senior Vice President of International Digital Media, Discovery Networks International, a division of Discovery Communications, the #1 pay-TV programmer in the world reaching nearly 3 billion cumulative subscribers with an average of 8 TV networks in more than 220 countries and territories. Based in London, Schafer is responsible for overseeing Discovery Networks International’s global digital media business across its five regional operations in Northern Europe; Southern Europe; Central & Eastern Europe, Middle East and Africa; Latin America/US Hispanic; and AsiaPacific, including OTT, TV Everywhere, network websites and syndication. Schafer directly oversees all aspects of Discovery’s international digital real estate, from content creation and revenue generation to product and technology with teams based in more than 20 offices.

Since joining Discovery in 2008, Schafer has implemented Discovery’s first innovative global technology platform that powers free-to-air and pay-TV online offerings across all devices.

www.bt.com

www.sap.com

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www.sportlobster.com

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Leaders Meet Innovation 15 January 2015

Speakers

Speakers

WATCH EVERY NBA GAME FREE TRIAL 19TH-25TH JANUARY

Adam Silver Commissioner, National Basketball Association

WATCH EVERY NBA GAME LIVE AND ON DEMAND IN HD ON YOUR COMPUTER, MOBILE, TABLET, AND TV CONNECTED DEVICES

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Adam Silver was unanimously appointed NBA Commissioner on Feb. 1, 2014, by the NBA Board of Governors. Silver leads a league that has become a model for global sports marketing organizations and one of the largest providers of sports programming in the world. Under his direction, the NBA recently signed new nine-year media rights agreements with Turner Broadcasting and the Walt Disney Company that will run through the 2024-25 season. As Commissioner, Silver is dedicated to increasing transparency and leveraging the NBA’s considerable digital assets to make basketball the number one sport in the world. Prior to becoming commissioner, Silver held five positions with the league. Most recently he served as NBA Deputy Commissioner and Chief Operating Officer for eight years, playing a key role in the league’s collective bargaining negotiations with the National Basketball Players Association. Silver also helped launch the WNBA and NBA Development League, NBA China and a partnership with Turner Broadcasting to jointly manage the NBA’s digital assets.

©2015 NBA ENTERTAINMENT. PHOTOS BY NBAE/GETTY IMAGES.

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LEADERS Bishops Park House 2nd Floor 25-29 Fulham High Street London SW6 3JH T +44 (0)207 042 8666 E info@leadersinsport.com

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