U40 event guide final

Under 40 Awards A Leaders & Aspire Academy Event

Event Guide 8 October 2014 195 Piccadilly London 1

We have made it easier for delegates to ask questions, interact and share experiences at The Under 40 Awards.

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Leaders Under 40 Awards Launch Party

Welcome

Welcome James Worrall Chief Executive Officer Leaders It gives me great pleasure to welcome you to the BAFTA’s for the official launch of the Leaders Under 40 Awards in partnership with Aspire Academy.

The sports industry is at a crucial stage of its development, with innovations, strategies and ideas now being driven by a younger generation of sports executives.

We feel its time to acknowledge these achievements and that’s why we are committing significant time and resource to search for, evaluate and recognise the best talent in the business of sport globally. In doing so we hope the annual Leaders Under 40 Award will become one of the most

Ivan Bravo Director General Aspire Academy At Aspire Academy we believe that sports is one of the most rewarding journeys to pursue in life. It does not matter if you are the athlete, the fan or a professional in the fields of sports management, marketing, or media. Sport allows us to flourish as individuals through competitive and business oriented challenges, to push ourselves to reach and overcome our suspected limits.

prestigious awards to win for any aspiring leader in sport.

The first official Leaders Under 40 Awards Dinner will take place this time next year when we will unveil our inaugural winners.

At the same time we will recognise one inspirational leader in sport, someone who has, in many respects, inspired those younger recipients.

But for now I hope you enjoy some exquisite food, fine wine and first class entertainment in this historic venue with other leaders as we look ahead to an exciting year in sport.

We have assembled a really exciting panel of judges made up of some of the most inspiring senior executives from across the global sports industry.

Don’t forget that you will be able to nominate individuals from your organisations from tomorrow.

For all the passion, commitment and abilities that are needed to contribute to the industry and help it grow, on the pitch and as a business, there are always a group of individuals who pursue the prospect of becoming leaders in their field (as we say at Aspire, Champions in Sport) with more determination than their peers. It takes a great deal of hard work and intrinsic talent, of generosity and teamwork, and of course little bit of support and encouragement from equally supportive mentors who believe in the potential of tomorrow’s senior leaders.

This is why we are elated to be the coorganising partner of The Leaders U40 Awards.

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Aspire Academy Khalfan Ad 15 x 23cm.pdf

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4:47 PM

Leaders Under 40 Awards Launch Party

Introduction

Introduction

Under 40 Awards To celebrate the next generation of leaders in sport we are launching a very special annual Awards. Called “Leaders Under 40�, we have partnered with the Aspire Academy in Qatar and are committing significant funds to search, evaluate and select the best talent in the business of sport globally every year. All winners, as the title suggests, need to be under 40 years of age.

Every year we will be hosting an exclusive black tie dinner and flying in the winners from around the world to receive their Award and celebrate their achievement.

Each annual Awards dinner will coincide with the flagship Leaders Sports Business Summit in London and we firmly believe it will become one of the most prestigious awards to win for any aspiring leader in sport.

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Event Information Running Order Wednesday 8 October 2014 British Academy of Film and Television Arts, 195 Piccadilly, London

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19.00

Welcome Reception

19.55

Performance By Laura Wright

20.00

Dinner

21.30

Ivan Bravo Aspire Academy Director General

21.45

Inspiring Talk By Professor Steve Peters

22.30

Dinner ends and carriages

Leaders Under 40 Awards Launch Party

Event Information

Event Information Mark Chapman Host

Currently the host of Match of the Day 2 for BBC One, and part of BBC Sport’s presenting team at the 2014 Football World Cup in Brazil and the 2014 Commonwealth Games in Glasgow, Mark is one of the UK’s most popular presenters.

With a career spanning television and radio over 15 years; Mark fronts a number of BBC Radio 5 Live’s flagship sports programming including their coverage of the Barclays Premier League, Rugby Union, Cricket and Golf. On television as well as being the face of one of the BBC’s most popular sports programmes in Match of the Day 2 Mark fronts the BBC’s Rugby League coverage along with having presented the network’s coverage of American Football, the Confederations Cup and Final Score.

Laura Wright

Special Performance “Her soaring voice, striking looks and prowess as a women’s rugby player have earned her the nickname the scrummy soprano” - The Daily Mail “Gorgeous Laura...Pitch perfect and top of the props” -The Sun “Laura Wright’s performance at the Invictus Games opening ceremony stole the show” -Classic FM With over a million album sales under her belt, Laura Wright has been one of the biggest selling classical artists this decade.

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Event Information Steve Peters Speaker

Prof. Steve Peters MBBS MRCPsych BA PGCE MEd (medical) Dip. Sports Med. Consultant Psychiatrist / Undergraduate Dean Sheffield Medical School.

Prof. Steve Peters is a Consultant Psychiatrist working in elite & Olympic sport, business and education. His specialist interest is in the working of the human mind and how it can reach optimum performance applied to all walks of life.

His academic work base is with Sheffield Medical School as Undergraduate Dean. He is a member of the Royal College and is on the College Membership Panel for examinations, and a member of the Therapeutic Use Exemption Panel for UK Sport.

He is author of the best selling mind management book ‘The Chimp Paradox’ and creator of the Chimp Model which focuses on everyday personal mind management not just sports performance. This includes Peters separation of human mental function between the rational side of the brain or ego, the more emotional id or ‘chimp’ set of impulses which need to be managed to achieve high performance, and the super-ego or computer which governs automatic behaviour and memory and can greatly influence both.

He is consultant to the British Cycling Team, Sky ProCycling, Liverpool Football club and UK athletics. He has current and past involvements in many other Olympic and non-Olympic Sports, including UK Taekwondo, UK Canoeing, Snooker, England Rugby and Premier league Football.

For fun, he competes in Track and Field Athletics and has held multiple World Masters Champion Titles and World Records over the 100, 200 and 400 metres.

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Leaders Under 40 Awards Launch Party

2015 Under 40 Awards

Awards Information

About The Leaders Under 40 Awards Do you know someone who has taken an organisation to a new commercial level, developed a new piece of technology that has changed a sport, managed a highly complex communications campaign or built a leading brand in a highly competitive market?

And, if so, are they under 40 years of age on 30th June 2015? As sport is driven forward by a younger, motivated and more accomplished pool of talent, we want to champion those executives who are making a difference not only to their own organisation, but to the wider world of sport. That’s why we have launched the Leaders Under 40 Awards.

The Award categories cover a number of professions within the global world of sport irrespective of organisation or geography. Nominees are only allowed to enter one Award although we will take into account some of the achievements that cross over/support other categories as part of the application process to further support the submission.

There are 6 Leaders Under 40 Awards covering the following categories: Sales/Commercial Leadership/Governance/ Strategy Marketing/Communications Brand/Sponsorship Digital/Technology Media/Broadcasting There are hundreds of exceptional young executives in sport and we want you to nominate yours so please visit leadersinsport.com to download the entry form. Nominations open on 9th October and will close on 30th June 2015. For more information on the search criteria, judging process, as well as any background on the Awards, please contact patrick.alexander@leadersinsport.com.

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The Inspiring Leader Award Each year we will also be recognising the achievements of one “Inspiring Leader”. This will be an individual who has lead from the front and made a real impact on the sports industry, inspiring others along the way. This Award will be judged by our Awards partner, Aspire Academy, and if you would like to nominate someone please email patrick.alexander@leadersinsport.com.

Reaching for Gold ‘ASPIRE is a new sporting landmark in Qatar. Where once was a desert, there now stands a structure to support the dreams of aspiring athletes and the community as a whole. It began as a vision, a true centre of excellence in academics and sport, firmly placing Qatar on the sporting map of the world’ During the inaugural speech at the opening of the ASPIRE Academy, the Emir’s son, His Highness Sheikh Jassim bin Hamad al-Thani, described the academy’s national importance As an artist, I am considered young at 40, but as an athlete I would be nearing the end of my career. However, when that magical moment comes, when everything clicks together and the constant training and suffering pays off and you win, then for a moment, which lasts a lifetime, you truly feel on top of the world.’

- Lorenzo Quinn, 2005

Quinn created a sculpture for Leaders Under 40 Awards to depict striving for excellence. Reaching for Gold is a pyramid of three arms emerging from a base of sand, the hands straining towards a medal.

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Leaders Under 40 Awards Launch Party

Judging Panel #U40AWARDS

Judging Panel To decide who should win the Awards, we have enlisted the help of a growing number of sports leaders, some of whom are profiled in this guide. They will all choose a winner for each category, with the overall winner decided by the highest number of votes. If there is an equal number of votes, the Chairman of the Judges will have the casting vote.

Stacey Allaster Chairman & CEO, Women’s Tennis Association Stacey Allaster is currently the Chairman and CEO of the Women’s Tennis Association. Allaster was a junior and collegiate player in her youth, and since then stayed within the game holding positions as Tournament Director in Toronto, VicePresident of Tennis Canada, President of WTA and now her current role, which she has been in since 2009. Often considered one of the ‘Most Powerful Women in Sport’, Allaster has delivered a sequence of financial successes that have driven the growth of the WTA. She is also a strong advocate for women, playing an integral part in securing equal prize money for female players at all the Grand Slams. www.wtatennis.com

Ian Ayre CEO Liverpool FC Ian Ayre has extensive executive experience in business across Asia and in the sports broadcasting industry, including at Premium TV, an NTL subsidiary and Total Sports Asia.

Previously held the position of Chairman and Chief Executive at Huddersfield Town FC before being head hunted to join Liverpool FC as Commercial Director in 2007. In March 2011 he became Managing Director during which time he has been credited with turning around the commercial fortunes of the club, signing various partnerships including the current sponsorship with Standard Chartered. In June 2014 he was promoted to CEO at Liverpool FC. www.liverpoolfc.org

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Judging Panel Simon Bazalgette

Boutros Boutros

Group CEO, The Jockey Club

Divisional Senior Vice President, Corporate Communications, Marketing & Brand, Emirates

Bazalgette, the current Group Chief Executive of The Jockey Club left KPMG, where he was the manager of its media consulting department from 1993. From here he joined Music Choice, a joint venture between BSkyB, Time Warner and Sony, as strategy and business affairs director. He stayed at Music Choice until 2003 before becoming the executive chairman of the Racecourse Media Group in 2004. He was appointed group chief executive of The Jockey Club in September 2008. He is also a past president of the European Digital Media Association. www. thejockeyclub.co.uk

Ivan Bravo

Bruce Buck

Director General, Director General of the Aspire Academy for Sports Excellence in Qatar

Chairman Chelsea FC

The Academy’s mandate is to develop the football players and athletes that will represent the national teams of Qatar from youth to the senior ranks. Prior to joining the Aspire Academy, Mr. Bravo was Director of Strategy at Real Madrid CF, one of the world’s most accomplished sports institutions. At Real Madrid, Mr. Bravo was in charge of heading the Club’s strategies and initiatives on both the business and sports fronts with two main goals: continue to lead the industry as the world’s highest revenue grossing football club and restructure Real Madrid’s sports practices to return to sports success. www. aspire.qa 10

Boutros is involved in all marketing and communications activities across the globe overseeing advertising, sponsorships, media relations, events and merchandising. As a global powerhouse for sports sponsorship for over 10 years, Emirates sponsor the FIFA World Cup, The AFC, The Cricket World Cup, The Rugby World Cup as well the richest horse race in the world, The Dubai World Cup. Emirates are also in agreement with some of the biggest clubs in European football including; AC Milan, Arsenal, Paris Saint Germain, Hamburger SV and Olympiacos FC. The 2004 deal with Arsenal that included naming rights to their new stadium and was the biggest sponsorship deal in English football history. www.emirates.com

Buck has been Chairman of Chelsea Football Club since February 2004 and a Director since July 2003. A loyal Chelsea supporter, he has held a season ticket at Chelsea FC since the early 1990s. He is on the Audit and Remuneration Committee of the FA Premier League as well as on the League’s Legal Advisory Group. Bruce is a partner in the prominent international law firm of Skadden Arps Slate Meagher & Flom LLP, specialising in mergers and acquisitions and capital markets transactions and also supervises the firm’s seven European offices. In 2012 he was named in The Times list of the UK’s most influential lawyers. www.chelseafc.com

Leaders Under 40 Awards Launch Party

Judging Panel #U40AWARDS

Judging Panel Garry Cook

Matt Cutler

Managing Director EMEA, UFC

Editior, SportsBusiness International

Cook started his career in 1996 joining Nike as their General Manager, after 9 years he became International General Manager and President of the brand Jordan, a subsidiary brand of Nike Inc. In 2008 he became the CEO of Manchester City and was heavily involved in the revolution that has seen Manchester City become one of the biggest clubs in World Football.

In March 2012, Cook became CEO of Future Sports Consulting where his role included consulting for sports brands, organizations and individuals in areas of strategic vision creation, management recruitment and commercial development. In September 2012 Cook was named EVP & Managing Director EMEA for UFC, the fastest growing sports business in the world. www.ufc.com

Michel D’Hooghe Chairman - FIFA Medical Committee, FIFA Member – FIFA Executive Committee Michel D’Hooghe, has been a FIFA Executive Committee Member. Since 1988, he is also Chairman of the FIFA Medical Committee and is the Honorary President of Belgium Club FC Bruges as well as Honorary President of the Belgian FA. Michel has also held positions as the President of Euro 2000, as a member of the World Cup Organising Committee, as Vice-President of the Women’s Football Committee (FIFA) and as Vice-President of the Media Committee (UEFA). www.fifa.com

Matt Cutler has been editor of SportBusiness International magazine, the leading publication covering the global business of sport with a monthly readership of 20,000, since July 2010. During that time he has also commissioned and edited several specialist publications, including The Business of Horse Racing and The Business of Yacht Racing, and has been a regular moderator and contributor to discussions around the business of sport at both industry events and in the mainstream media.

He joined SportBusiness Group in October 2008 as a reporter on SportBusiness International and the BritSport Weekly and TV Sports Markets publications. Previous to SportBusiness, he studied at Cardiff University, achieving a 2.1 degree in history. www.sportsbusiness.com

Moya Dodd Vice President Asian Football Confedration Moya Dodd is a former football player and current vice-president of the Asian Football Confederation.

Dodd first played representative football in 1984 for her state, South Australia. Two years later in 1986 she gained her first call up to the Australian national team for their game against Chinese Taipei. In 1988, Dodd represented the ‘Matildas’ in its first ever FIFA match against Brazil, which they won 1-0. Dodd continued to play domestically and internationally until 1995. In 2007, Dodd joined the board of the Football Federation Australia and two years later was elected vice-president of the Asian Football Confederation. Last year, Dodd was appointed to FIFA’s executive committee. www.the-afc.com 11

Judging Panel Ivan Gazidis

Alex Horne

CEO Arsenal FC

General Secretary The FA

Gazidis was a founding member of the management team that set up Major League Soccer in 1994. In 2001 he was appointed Deputy Commisioner and during his time, oversaw the MLS’s key strategic and business decisions as well as its marketing arm, Soccer United Marketing. Today Gazidis is the CEO of Arsenal FC where he has established a leading team of management executives to drive the long term fortunes of the club. www.arsenal.com

Debbie Jevans Chief Executive, England Rugby 2015 A former professional tennis player, Debbie Jevans is the Chief Executive of England Rugby 2015.

Previously Director of Sport for LOCOG where she was responsible for delivery of all aspects of the sporting events at the 2012 Games, medical and anti-doping programmes, as well maintaining the relationships and support from all the international federations. The first woman in Olympic history to be appointed Director of Sport for an organising committee, Debbie was awarded a CBE in the 2013 New Year’s Honours List for her services to the London 2012 Games. Debbie was voted the most influential woman in British Sport earlier this year by the Guardian. www. rugbyworldcup.com 12

Alex Horne has held the position of General Secretary at The Football Association since May 2010.

Horne’s first job with The FA came in 2003, when he took up the role as Finance Director.

Three years later in 2006, Horne was appointed Managing Director of Wembley Stadium, and then The FA’s Chief Operating Officer a further two years later in 2008. Not only in charge of the delivery of all corporate services across The FA group, he played a pivotal role in the development of The FA’s St. George’s Park, the National Football Centre. Horne’s current role as General Secretary is the leading executive officer post within The FA. www.thefa.com

Peter Moore Chief Operating Officer, EA Sports Prior to joining EA Sports, Peter Moore was Corporate Vice-President of Microsoft’s Interactive Entertainment Business division.

There is very little he doesn’t know about ‘games’. At Microsoft, he oversaw retail business in the home and entertainment division, including the Xbox video game console, Xbox360. His responsibilities included driving games development at Microsoft Game Studios and dealing with third-party game publishers and developers around the world. In July 2007, Moore took over the EA Sports division of Electronic Arts, and was promoted to Chief Operating Officer. He doesn’t fit the usual stereotype of ‘corporate man’. www.easports.com

Leaders Under 40 Awards Launch Party

Judging Panel #U40AWARDS

Judging Panel Scott O’Neil

Jeffrey Webb

CEO Philadelphia 76ers

President CONCACAF

Scott O’Neil was appointed Chief Executive Officer of Philadelphia 76ers in 2013. Previously he served as President of MSG Sports at The Madison Square Garden Company where he oversaw the business operations of the company’s three professional sports teams, the New York Knicks, New York Rangers and New York Liberty. He also served as President of TRU at Ceralta Technologies and Senior Vice President of Team Marketing & Business Operations at the NBA. O’Neil was named one of the nation’s top marketing executives under 40 by Advertising Age. www.nba.com/sixers/

As CONCACAF President, Jeffrey’s core focus is restructuring the Confederation by building solid foundations to manage, develop and promote the game with a resilient commitment to inclusiveness, accountability and transparency.

Alongside his Presidency, Jeffrey serves as Vice President of FIFA and Chairman of the FIFA AntiRacism and Discrimination Task Force. Earlier in his career he served as Deputy Chairman of the FIFA Internal Audit Committee and, subsequently, became Chairman in 2011. Prior to joining CONCACAF, Jeffrey spent 21 years as head of the Cayman Islands Football Association (CIFA), where his achievements were widely recognised as he helped them to become members of both CONCACAF and FIFA. www.concacaf.com

Bret Yormack CEO Brooklyn Nets Brett joined the Brooklyn Nets as the Chief Executive in 2005 and his stated mission has been to make them the most accessible, inventive, fan-friendly, and community-active team in sports. He has overseen all aspects of the team’s move from New Jersey to their cutting-edge new home in Brooklyn, including rebranding, marketing, sponsorship sales and a 20-year strategic marketing partnership with Barclays.

In its first year, the Barclays Center hosted more than two million guests at more than 200 events. www.nba.com/nets/

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Official Host

At Leaders we champion excellence across international sport. We search for the best content, connect the best people and spread the best insights.

From global summits to private gatherings, we engage leaders from the business and performance side of sport, and spread their ideas around the world.

Our events in 2015 4th - 5th March

Leaders Sport Business Summit, New York

29th - 31st March

Leaders Meet, Lisbon

30th June - 1st July

Leaders Sport Performance Summit, New York

7th - 8th October

Leaders Sport Business Summit, London

11th - 12th November

Leaders Sport Performance Summit, London

For more information please go to www.leadersinsport.com

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Leaders Under 40 Awards Launch Party

Partners #U40AWARDS

Official Host

Aspire Academy is a globally renowned national sports institution dedicated to the holistic development of Qatar’s elite athlete prodigies. Our internationally acclaimed sports programs and facilities have come to symbolize Qatar’s sporting vision and mission.

Aspire Academy develops well-educated sports champions, providing integrated sporting development, sports science and academic learning for Grades 7-to-12 scholarship boys, aged between 12 and 18.

In the sporting arena our program has already produced several Qatar national football team representatives, and Olympic and World Championship medalists.

And, as a member of the Council of International Schools, we embrace the principles of multiculturalism, internationalism and modern learning techniques.

Additionally, Aspire oversees a multifaceted health and lifestyle program for the community, delivering over 25,000 classes per annum. Our aim is to foster healthy, active lifestyles for all members of Qatar’s society.

By 2020, our vision is to be recognized as the world’s leading sports academy in the development of young athletes. www.aspire.qa

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Date 4 -5 March, 2015 — Venue New York, New York —

Invitation-only 17

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