MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Amass Bathroom Products
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context I am a designer concerned with print based solutions in the fields of branding and publishing design created primarily for the fashion and culture sectors, using a mix of both type and image. I also have a strong interest in copywriting and the importance of communicating successfully through both language and design. Brief or Tasks You will be creating the branding and packaging for ‘Amass’, a shop that sells a range of bathroom products inspired by botanical scents that have been collected on travels around the world. The brand is small, but wishes to establish itself as luxe, desirable and able to bring something interesting and fresh to the market. Preparation/Research suggestions Look into similar brands and the retail experiences they provide their customers so that you can be informed enough to create products to a similar standard. Look into packaging design of other bathroom products, and seek to understand not only the way that they are designed but the way they function. Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range) by Gavin Ambrose and Paul Harris Boxed and Labelled: 2: New Approaches to Packaging Design by Robert Klanten and M. Hubner Evidence – for this project students should submit
Point of sale material. Packaging for shower gel, shower oil and cream. Publication for a catalogue showcasing the products. Website. Development, research and outcomes should be documented on the appropriate blogs.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014