MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Brief 9: Gone Girl
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context I am a designer concerned with print based solutions in the fields of branding and publishing design created primarily for the fashion and culture sectors, using a mix of both type and image. I also have a strong interest in copywriting and the importance of communicating successfully through both language and design.
Brief or Tasks Gone Girl is the bestselling novel by Gillian Flynn. The book centres on the disappearance of Amy Dunne, a wife living a frustrated existence in suburbia after her husband of five years Nick Dunne loses his writing position in New York. The novel explores the dark side of relationships and the media, creating a tense and twisted story. The brief is to create a series of three redesigns of the cover, producing dust jackets for a hardcover version of the novel. You should consider how to communicate the novel so that it appeals successfully to the crime/mystery reading audience. Preparation/Research suggestions Research into cover designs from the genres of crime and mystery, whilst also considering the designs of other bestselling contemporary novels. Consider the colour palette and typeface that will help to successfully communicate the themes of the novel. Explore the use of type and photography.
Faber and Faber: Eighty Years of Book Cover Design Joseph Connolly Fully Booked: Ink on Paper: Design and Concepts for New Publications Andrew Losowsky Evidence – for this project students should submit Three hardcover dust jackets, research and development submitted to the blog, Final Boards.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014