WHAT’S IN STORE Introducing
2-3
The Copy
4-5
Colour & Type
6-7
In Store Implementations
8-9
Online Implementations
10 - 11
THESE COMMUNICATIONS ARE THE EMBODIMENT OF THE OASIS BRAND, AND THE OASIS GIRL:
THE OASIS CREATIVE SUITE DELIVERS A SERIES OF MESSAGES DESIGNED TO PROMOTE HEIGHTENED ENGAGEMENT WITH YOUR BRAND.
Introducing
2
PLAYFUL, WITTY & FEMININE
Introducing
3
The Copy
THESE MESSAGES ARE VERSATILE ENOUGH TO BE USED IN BOTH ONLINE AND IN STORE FORMATS, AND ACROSS SEASONS.
MESSAGE
HEADLINE
BODY COPY
We’ll find and deliver your size for free.
How Fitting!
If you can’t find your perfect fit, we’ll track it down and deliver it for free.
Student Discount.
Saving Grace.
Students get 15% off with an NUS Card.
Delivery slots to suit the customer.
Right on Time.
Once you’ve found your perfect style, it’s only fair that we give you a delivery slot to match!
Personal Stylists in selected store.
Get Personal.
Our personal stylists are here to give you a shopping experience you’ll never forget or regret.
4
The Copy
MESSAGE
HEADLINE
BODY COPY
Complimentary Wifi in store
Take Advantage!
Our lovely in store shoppers are welcome to use our complimentary wifi!
My Oasis Card
VIP Treatment
With the My Oasis Card you’ll make shopping with us an even sweeter experience.
Oasis gift cards.
Easy Giving.
An Oasis gift card is the perfect present for your stylish loved one.
You can now use your paypal account to pay in store.
Appy Spending!
You can now spend in store using paypal when you download the paypal app!
We love social
Social Creatures
Join us on Facebook, Twitter, Pinterest, Instagram and Google+. We’ll share our style if you share yours.
5
Colour & Type
C: 85 M: 89 Y: 1 K: 0
C: 19 M: 14 Y: 0 K: 0
C: 82 M: 63 Y: 2 K: 0
C: 30 M: 0 Y: 17 K: 0
HEADLINE
CARDO ITALIC ABCDEFGHIJ KLMNOPQR STUVWXYZ
6
Colour & Type
C: 1 M: 97 Y: 82 K: 0
C: 1 M: 41 Y: 16 K: 0
C: 28 M: 97 Y: 48 K: 10
C: 4 M: 41 Y: 3 K: 0
BODY COPY
SOFIA PRO CONDENSED ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 @£%&*()?!-/
7
In Store Implementations
A6 Postcards Front: Initial Headline and Copy Back: Imagery and more details 8
In Store Implementations
In Store Ipad: This would display the headline and initial copy, with an optional link to more details. 9
Online Implementations
Web
Only the most relevant m used online. These messa homepage when the custo initial i 10
Online Implementations
bsite:
messages would need to ges would be seen on the omer scrolls down from the image. 11
PUBLICATION BY
ELIZABETH TYRER FOR OASIS / YCN 2013/14