conference name
text based
the text based conference logo is mostly used in digital cases, such as the header of the conference website, or on top of a text-based page.
shape based
the shape based logo is to be used in more playful or bold situations, such as on merchandise or animations. The abstract nature of this logo works best in a more spirited setting.
typography
titles/ headings
find the overlap
aktiv grotesk ex black
dan phillips register
body
In the tangled web of this modern world, the concept of thrift intertwines several threads: fashion, agriculture, architecture, even the human body.
note: lowercase letters are the default case setting of the brand
aktiv grotesk ex regular 14/21
colors & shapes #fde8ea
the shapes and colors are easily the most important part of overlap’s brand. each shape & color combination abstractly represents a different intersection of where two areas of thrift overlap. the shapes can be altered slightly and transformed to frame or accent information such as a speaker name.
#fac9d0
#fcf283
#391aeeb
#e45c26
#3a4b99
photography/ shape application
the photos are filtered in black & white so that the shapes & text pop. the shapes are overlaid on top of the photo to create visually dynamic compositions.
shapes can create stand alone compositions such as the one above, which is displaying the metaphor of the shape overlap & what it means to the conference.
name tags/ identification
front
back
back
back
instagram post layout
website