FEB 02 – 30 sketches
hey look! this became my monogram!
FEB 09 – 60 sketches (using closure & the grid)
FEB 09 – 60 sketches (using closure & the grid)
one continuous line to create 2 uppercase letters
closure by showing the counter using space of the A to optically make it appear in the corner of the L
circular– playful spin on the right angle of the uppercase L
FEB 11 – 10 digital sketches
using only triangles to optically portray the letters LMA
more organic shapes– mixed cases and flowing letters
the “star” is made from the space between four circles on the grid, creates interesting counter for lowercase a
leg of the L makes up the serif at The the bottom of the arm... made by
minimal as possible, only 3 asmono weight lines
altering the font Carina Pro Black
rounded letterforms, two story a... trying to create a balanced feel
FEB 11 – 10 digital sketches
the leg of the L in the negative space of the simplified triangle A plays with closure in an odd and geometric way
Original
Original
1
1
2
3
4
2
3
4
FEB 15 – 4 versions of 2 favorite marks and begin experimenting with lockups
FEB 15 – 4 versions of 2 favorite marks and begin experimenting with lockups
lizzy arnold
chosen lockups
FEB 16 – more lockup experiments
Twinkling until the letters draw out
FEB 16 – 3 gif storyboards
Square appears then is cut into L and A counter space appears in a swipe
Spinning star that gradually adds parts of the logo and stops to reveal
FEB 16 – 3 gif storyboards
FEB 18– finalized logo + color palette
ICON
FEB 23 – final presentation
At their core, Aries do what they want and do things their way. They are unafraid of conflict, highly competitive, honest and direct. An Aries is not weighed down by the freedom of choice, and is perhaps the sign that is least conflicted about what they want. They throw themselves at the world eagerly and without fear. It is one of their most commendable qualities, but also what causes them a great deal of pain and grief.
PRIMARY / DEGULAR / BOLD
FEB 23 – final presentation
SECONDARY / AKTIV GROTESK / LIGHT
C=7
M=13
Y=85
K=0
C=56
M=45
Y=6
K=0
C=0
M=0
Y=0
K=100
C=9
M=33
Y=4
K=0
COLOR
FEB 23 – final presentation
SECONDARY / LOCK UP
FEB 23 – final presentation
PRIMARY / LOCK UP
FEB 23 – final presentation
THE CONCEPT: CIRCULAR COMPOSITION
THE STAR IS MADE FROM THE NEGATIVE SPACE OF 4 CIRCLES
THE CURVES OF “L” & “A” ARE THE SAME
FEB 23 – final presentation
THE STAR IS CENTERED ON A GRID THAT ALSO ALIGNS WITH THE TOP OF THE “A” & THE BOTTOM OF THE “L”
FEB 23 – final presentation
FEB 23 – final presentation