FA Communications – Comms Plan/Cascade/Q&A Strictly Private & Confidential Title: Project Glasgow – Heading Guidance [FINAL] Updated: 10:00 on Friday 21 February 2020 FA Communications Plan – Project Glasgow – Heading Guidance – Comms Plan/Cascade/Q&A Item: Details: STRATEGIC APPROACH
Our strategic aim will be: • • • • • • • •
To publish The FA’s updated Heading Guidance across FA channels from 11:00 on Monday 24 February [not under embargo] Show an aligned and consistent approach, in association with the Irish FA and Scottish FA To prove that a collaborative approach between experts [both medical and football] has helped shape the updated Heading Guidance To land the narrative that this is another positive step from The FA to address potential risks To show that The FA is taking a leading role in this matter, whilst working with football stakeholders To be clear on next steps in the process, across both guidelines for the game and future research studies Aim to avoid other football bodies announcing heading protocols prior to our announcement Avoid creating unnecessary panic nor excessive headlines about the "safety of football"
Media communications activity: • • •
Pre-briefing cascade: We will ensure the right stakeholders are pre-warned and we can work with them at the appropriate time Proactive announcement: A full announcement led by with a clear cascade of communications for all stakeholders, including the grassroots game and interaction with key media detractors/influencers Post-announcement communications: This will include the establishment of a rapid rebuttal unit to correct misreporting and explain the reality of the research
Audience targets:
KEY MESSAGES
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National and International Media DCMS People who play or have an interest in football Family and friends of anyone who plays football All organisations involved in running football All other key FA stakeholders, including CFAs
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The FA, Irish FA and Scottish FA have come together to agree and implement steps to reduce and remove repetitive and unnecessary heading from youth football, without impacting how the game is played This is an evolution of existing guidance for coaches that helps to mitigate any potential risk without impacting the way the game is played. That is the responsible thing to do The Heading Guidance is proportionate to the amount of heading that actually takes place for each respective age group – our research shows heading is extremely rare for younger age groups The FA is leading the way by introducing a number of clear recommendations to English football, at all levels of the game, in conjunction with our independently-chaired Research Taskforce It is important that we do all we can to ensure that everyone feels safe playing football and endorse the number of proven health benefits from playing regular football The FIELD study did not determine what causes the link between FPFs and degenerative neurocognitive disease, so it would not be appropriate to speculate on possible causes Further research – across the game – is required and we will certainly be playing our part in this
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TIMELINE & CASCADE
DATE & TIME 21 Feb – 11:00 21 Feb – 15:00 24 Feb – 09:30 24 Feb – 09:30
ACTIVITY Issue Digital team with TheFA.com online copy – statement and Les Howie interview Share final statement with IFA and SFA Update PL, EFL and PFA comms teams Update DCMS comms team