2017 mcduffie vip final

Welcome to the VIP Program Thank you for coming!

Your hometown newspaper since 1898

• Community-­‐focused • Started in 1898 • Thursday publica;on • Reaching McDuffie, Warren and Glascock coun;es as well as the Harlem and Wrens areas • 3,000-­‐plus distribu;on, 6,000 readers • Na;onally recognized as one of “10 Newspapers that Do it Right” 2015

YOUR SOURCE FOR: • • • •

• • •

News headlines in McDuffie and Warren counties and surrounding area School news and high school sports coverage Community Calendar and Church Calendar Government meetings, local ordinances, public notices, real estate listings, local job listings, merchandise for sale Feature stories from your community Coverage of various community events Money-saving inserts and sales

Where Sellers Find Buyers and Buyers Find Bargains

• Reaches McDuffie, Warren, Glascock, Wilkes and Lincoln counties as well as Wrens and Harlem areas • 11,000 distributed FREE each week • Grocery inserts help drive readership • Timing – distributed on Tuesday evening and Wednesday morning. Grocery sales specials begin weekly on Wednesday • Majority are carrier or mail delivered

mcduffieprogress.com • Avg. 25,993 visits /month • Avg. 45,771 page views/month • We use social media to point viewers to our website for news content. 53% of traffic is driven to the website through mobile Facebook.

• Advertisers benefit from breaking news on Facebook and story details on website.

The VIP Program is an advertising campaign that is designed around one very important principle in advertising:

Frequency and Consistency Work You were selected because we know this opportunity will benefit your business.

This program is only offered ONCE PER YEAR! We have a plan for you – and something that will fit into 5

your budget no matter the size of your business.

Marketing money is like fuel in a car. You take the fuel out of the tank, the car stops. You take the marketing out of a brand, the brand stops.

Sergio Zyman, former chief marketing officer of Coca-Cola

34%

Of Georgians get their local news from the newspapers /newspaper websites

28% 8% 7% TV News

Social media

Online

According to American Opinion Research (AOR) analysis of the results of a study on newspaper readership in Georgia, Feb. 2016

35%

Of Georgians say their primary source of shopping info is newspapers /newspaper websites

14% 5% 3% Internet

Social media

Word-of-mouth

According to American Opinion Research (AOR) analysis of the results of a study on newspaper readership in Georgia, Feb. 2016

Platinum Package

30�

Ad two times per week FOR 52 WEEKS

Platinum Package 3x10 Ad 5.25” x 10”

Be seen in both the: • Wednesday Dollar Saver • Thursday McDuffie Progress

Reach 7 counties each week

The normal rate for this PLATINUM package is

Platinum Package

• Add FULL COLOR for only $20 /week That’s 2 – 30” ads in full color for only

$200

PER WEEK

Gold Package

15”

Ad two times per week FOR 52 WEEKS

Gold Package 3x5 Ad 5.25” x 5”

Be seen in both the: • Wednesday Dollar Saver • Thursday McDuffie Progress

Reach 7 counties each week

The normal rate for this GOLD package is

Gold Package

• Add FULL COLOR for only $20 /week That’s 2 – 15” ads in full color for only

$117.50

PER WEEK

Silver Package

10�

Ad two times per week FOR 52 WEEKS

Silver Package 2x5 Ad 3.45” x 5”

Be seen in both the: • Wednesday Dollar Saver • Thursday McDuffie Progress

Reach 7 counties each week

The normal rate for this SILVER package is

Silver Package

• Add FULL COLOR for only $20 /week That’s 2 – 10” ads in full color for only

$90

PER WEEK

Bronze Package

6�

Ad two times per week FOR 52 WEEKS

Bronze Package 2x3 Ad 3.45” x 3”

Be seen in both the: • Wednesday Dollar Saver • Thursday McDuffie Progress

Reach 7 counties each week

The normal rate for this BRONZE package is

Bronze Package

• Add FULL COLOR for only $20 /week That’s 2 – 6” ads in full color for only

$65

PER WEEK

Include an Internet Ad with any package for one low monthly price…

•

Banner (649x110) - $150

•

Button (198x160) - $100

•

Half-Button (198x80) - $75

ResCare HomeCare Rescare HomeCare is always looking for ways to reach our customers what better way to advertise than within our own community. Â We have found that the McDuffie Progress has helped us achieve that!

Sheryl Pharr

Mo’s Convenience

Advertising allows me to target ideal customers.

Advertising creates awareness for your content.

Advertising adds credibility to my business. People know me because of the advertising. Advertising allows me to target ideal customers.

Romie Joshi

40

41

You have a lot of options when it comes to advertising.

Billboards are limited.

Direct mail pieces are OVERWHELMING!!

Cable is fragmented.

With our VIP Program, ad design is included in the price of your ad.

Copy can be switched out once per month.

• Platinum Package - $180 • Gold Package - $97.50 • Silver Package - $70 • Bronze Package - $45