Kline Magazine 1

Gold Coast & Northern NSW

PROPERTY GUIDE New Home & Land Packages For Home Owners & Astute Investors

Featured Articles: Get Into Your New Home Sooner Finance Made Easy Rental Property Shortages Property News Stamp Duty & Mortgage Calculator

#1 MAGAZINE FOR LAND SALES & NEW HOME PACKAGES

Kline Homes has created the only magazine on the Gold Coast & Northern NSW to exclusively promote new housing with its affiliates in the housing industry by promoting and showcasing: • • • • • • • • •

Housing subdivisions House & land packages Brokerage & financial services Sales agent new home sales & management services Conveyancing services Trade & building supplies Interior decorating services Industry associations HIA & Master Builders Editorials and statistical reports on Market conditions and housing related topics on the Gold Coast & Northern NSW

The Reason For Creating This Exclusive Magazine There is no medium of advertising currently on the market that brings the industry together as a whole where the consumer is provided with a selection (the menu of opportunity) that’s required when looking at building a new home.

Advertising and branding for market share is an extremely competitive environment, your business relies on innovative ways to engage with consumers.

This road map of the construction industry is to assist consumers make a decision on where they want to live and how they want to build. Right from the beginning, when purchasing the land, we need the conveyancing solicitors to settle the land purchase through to the house sale. The broker and financial services are required to get the finance to purchase the land and finance the construction.

The trade and building supplies are required during the selection process as is the interior decorating services. The industry associations and the informative editorial will provide the market with statistical and educational information to provide confidence and the reasons why they need to purchase that new home and or invest in property.

The real-estate agencies bring the services required to manage investment stock, although more importantly our network of current agents are not your typical suburban home sellers, our network includes project marketing professionals and current and exprincipals.

The current network of agents have in excess of over 700,000 people in the current database whereby the magazine will also be created as an e-magazine and emailed to this huge database of over 700,000 potential clients.

This magazine will be printed three times a year with a circulation of 30,000 copies to be distributed throughout the Gold Coast and Northern Rivers NSW through land estate sales offices, trade outlets, real-estate agencies, home shows, coffee shops, waiting rooms including doctors, dentists, solicitors, brokers, tyre stores and hairdressing salons to name a few.

This unique magazine is free of charge and will not be distributed to existing homes. Kline homes is not profiting from this magazine, the cost to advertise is to only cover the cost to prepare, print and distribute.

Differentiate...

This Industry own magazine is a powerful and valuable way to validate the new housing market and by having the offering above is what sets this magazine apart from other sales mediums that mainly sell existing dwellings.

Engage and connect with your target market...

By advertising in an industry specific magazine will allow you the opportunity to deepen the relationship with your target market and communicate knowledge and values.

Inform, educate and build loyalty...

This magazine can communicate to your customers a breadth and depths of information that will make you stand out as the industry expert.

Harness the power of integration...

Use your magazine advertisement to drive traffic to your website.

Targeted distribution...

Minimise wastage by distributing this magazine directly to your target audience.

Developing vision and brand via an informative high quality, entertaining magazine designed to deliver on all objectives.

This magazine will be filled with targeted yet compelling content, delivered to potential buyers with a goal of increasing brand awareness, build awareness of all products and services, create confidence and ultimately increasing sales.

Story ideas for the magazine: • • • • • • • • •

Message from the editor Market comment Market update/report/statistics Case studies Tips on building a home Finance - lending information/valuation/investing/super Feature land for sale Agent, trade & suppliers profile Promotional opportunities

Opportunities for full page, half page and quarter page advertising will be made available and a complete layout will be made available within the next few weeks.

The first print will be completed and ready for the huge Gold Coast Home Show on the 24th – 26th July 2015. Leaving just enough time for you to provide your advertising material or let us assist you in your design.

Research How up close and personal does your brand currently get with your customers?

91% of readers know and understand that a custom magazine is a promotional tool for that brand or organisation and yet not only do they read it thoroughly, they respond extremely positively to its content. They deem custom magazine content to be at once relevant, informative and entertaining.

According to the Australian Custom Report*: • 90% of readers believe their magazine’s content is relevant to the brand.

• 87% also believe it is relevant to them as a reader.

• 90% find their magazines to be a good source of information • 82% enjoy the reading experience With 95% of all customers who receive a magazine readily recalling its arrival and the majority reading it immediately- and then keeping it for more than a month to refer back to at least twice, there is little question that this medium provides a platform for deeper, direct and ongoing customer connection and communication. *The Australian Custom Magazine Report was conducted automotive, real estate and B2B. Survey was carried out in August and September 2011. via telephone and online by McNair Ingenuity Research Pty amongst receivers of custom magazines.

Kline Homes will also be promoting this magazine via the website klinehomes.com.au. Kline homes website currently has a house & land page, and will add more estates as required to provide consumers with choice.

Kline Homes will start at the end of June 2015, a 12 month radio campaign promoting Kline Homes and driving consumers to our website which will then drive business to our affiliates.

Southern Cross Austereo 92.5 Gold FM is our radio medium due to over 142,000 people who listen to this station each week, and has an approximate reach of 27% of home buyers and sellers and 24% of home renovators each week.

I personally welcome you, and look forward to driving business to you over the next few months and into the future. I am excited to have you as part of our business, and even more excited to be part of yours.

Kind regards,

Graydon Kline Managing Director 0413 671 303

www.klinehomes.com.au The Gold Coast’s FAVOURITE Builder • Acreage Homes • Pole Homes (Sloping Block Specialist) • Custom Designed Homes • Steel or Timber Frame Same Price • Fixed Priced Contract Custom Design Your Dream Home Today at No Extra Cost House & Land Packages Gold Coast & Northern NSW

23 years building on the Gold Coast

1300 55 25 03 sales@klinehomes.com.au Builders Licences QLD 102846 NSW 265726C.

Ad sizes available are: Full Page 190 (w) x 235mm (h) Half Page (landscape) 190mm (w) x 110mm (h) Artwork to be supplied as cmyk high res pdf to exact size of ad.

Bleed and crop marks not necessary.

Eighth Page 90mm (w) x 55mm (h)

Quarter Page 90mm (w) x 115mm (h)

Half Page (portrait) 90mm (w) x 235mm (h) Third Page 90mm (w) x 75mm (h)

Artwork to be supplied as cmyk high res pdf to exact size of ad.

Bleed and crop marks not necessary.

Mobile: 0413 671 303 Fax: 07 5525 1037 Email: sales@klinehomes.com.au.

Web: www.klinehomes.com.au