Edited briefs

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: ITALIAN BAKERY Brief: To create branding and printed collateral for a high-end rustic Italian bakery & cafe.

Background: Italian food has become a very popular meal option in recent years, however this has been limited to stereotypical meal choices of pizza and pasta, and not on the whole range of classic and rustic Italian food that there is.

Considerations: What products?

Location & area – is this a one off store or a chain?

What areas of design are instrumental in gaining customers?

Are there currently any other retailers similar?

Mandatory Requirements: Blogged design development Blogged research Design boards Written brief Target Audience: Families Restaurant-goers/Food fanatics Tone of Voice: Rustic, Authentic, High end, Luxury Simple, sophisticated & serious Deliverables: Branding & Identity Brand guidelines Printed collateral – cafe essentials & bakery packaging Proposed website design

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: 30 DAYS, 30 DESIGNS Brief: To create one piece of hand drawn type every day for thirty days.

Background: Learning how to create hand drawn typography.

Considerations: Is there a theme?

What styles do I want to learn?

Should I focus solely on one style of type?

How long will each design take to create?

Will some take more than one day? If so, why?

Documentation Mandatory Requirements: Research into hand-drawn type.

Own personal experimentation and development in hand-drawn type Blogged development Design Boards Written Brief Target Audience:

Tone of Voice:

Deliverables: 30 pieces of hand drawn type

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: NEW YORK TRAVEL PACK Brief: To create a promotional travel pack about New York city, to be given to travellers and tourists.

Detailing area, hotspots, facts & helpful hints about the city, it is a guide that would be kept before and throughout the stay.

Background: New York City – ‘The Big Apple’ – is one of the most famous cities in the world. It is famous for multiple reasons and attracts millions of tourists each year.

Considerations: Are there any current promotional travel packs around? Where for? Involving what?

What is it about New York that should be promoted?

Where would this travel pack be? How would people interact with it?

What else can it be used for as well as a promotional pack?

Mandatory Requirements: Blogged design development Blogged research Design Boards Written Brief Target Audience: People interested in going to New York Travellers Families / Young adults Tone of Voice: Fun, exciting, informative, persuasive Deliverables: Promotional materials Travel Pack This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: HAND DRAWN TYPOGRAPHY BOOK Brief: To create a publication surrounding the ’30 DAYS’ brief.

Background: A publication showing my exploration into hand drawn type.

Considerations: What will be the purpose of the book?

Is there a theme?

What will the contents be? Will it just be my own work?

Mandatory Requirements: Written Brief Design Boards Completed publication Target Audience: Typographers Students Tone of Voice: Fun, knowledgeable, educational Deliverables: Completed publication This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: EUROSTAR RE-BRAND Brief: Re-brand the Eurostar and promote the services and destinations.

Background: Eurostar is a high-speed railway service connecting London with Paris and Brussels. All its trains traverse the Channel Tunnel between the United Kingdom and France, owned and operated separately

by Eurotunnel. It was first in operation in 1994.

Considerations: What promotional material does Eurostar already have? Where is this/how do you get it?

What promotional material could they have? /Do they need?

Where would the audience see this/interact with this?

Current branding/past branding Mandatory Requirements: Research into Eurostar & travel destinations Blogged design development Design Boards Written Brief Target Audience: Travellers/ Holiday goers Young adults Tone of Voice: Informative, persuasive, exciting, fun Deliverables: Rebranding – Brand guidelines Promotion – rebranded website & proposed large scale promotional material

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: TYPEFACE Brief: To create a full useable typeface.

Background: To create a modern, sans serif full useable typeface that works in different sizes and weights. The inclusion of glyphs, numbers and foreign letters.

Considerations: What other typefaces are like this which work well? Why do these work well?

How are these successful typefaces constructed? Grids, Kerning, Anatomy.

What makes a typeface useable?

What situation would this typeface needed to be used it? What situation could this typeface be used in?

Mandatory Requirements: Blogged research – anatomy of type, useable typefaces, sans serif typefaces, situations of using these specific typefaces Blogged development – what works, what doesn’t work, grids, layout, when can this be broken?

Should it be broken?

Design Boards Written Brief Target Audience: Designers Tone of Voice: Serious Deliverables: A complete typeface, including numbers, glyphs and foreign letters, and weights A publication containing the typeface and it’s variations This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: TOP 10 GREATEST TELEVISION SHOWS OF ALL TIME Brief: To create a publication dedicated to the top 10 television shows of all time.

Background: Television has quickly become a dominating feature in the world today. With so many genres of shows and strong characters, it has fast become a popular must-watch for today’s generation.

Considerations: What television shows? Specific genre? Specific country? Specific time frame?

What sort of publication? How large? Digital as well?

Is this in association with anyone? Film4 etc.

Is it purchasable? Where would it be purchased? Why? Mandatory Requirements: Blogged design development Blogged research Design Boards Written Brief Target Audience: Film/tv fanatics Fans of the specific shows Young adults Tone of Voice: Fun, entertaining, informative, educational Deliverables: A hard copy of the publication A proposed web version for tablets

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: EUROPEAN DESTINATIONS Brief: To create a book which promotes the destinations of the Eurostar, as well as other popular destinations in Europe.

Background: Leading on from the ‘Eurostar Rebrand’ brief.

Considerations: What content needs to be included?

Is there anything special about each of the locations? Should there be anything specifically mentioned?

Where would this be? Who would receive it? When would it be received?

Scale - Should it be travel-size or large?

Mandatory Requirements: Written Brief Blogged design development Blogged research Design Boards Finished publication Target Audience: Tourists/travellers Families All-ages Tone of Voice: Informative, educational, interesting Deliverables: Finished publication This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.)

GRAPHIC DESIGN Module Code: OUGD603

Level

6

Module Title:

Learning Outcomes:

BRIEF TITLE: COLLABORATIVE – LUXURY CHOCOLATE Brief: To create a luxury chocolate brand.

Background: Product packaging and promotion for a high end chocolate label to be sold in commercial outlets, such as high-end supermarkets and department stores.

Considerations: What products are similar? How are they promoting themselves? Where are their products sold? How expensive are these? What ranges do these competitors have? How are they packaged?

Stock Location of sale Time scale Range of products or range of same product in different variations?

Mandatory Requirements: Blogged design development Blogged research Design Boards Written Brief Action Plan Collaborative agreement Target Audience: People giving gifts High-end shoppers Tone of Voice: Luxury – serious, sophisticated Deliverables: Product packaging Brand Guidelines Proposed promotional material

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.