2009 Longview Partnership Annual Report

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The Partnership continues to embrace technology to remain relevant to chamber members, community leaders, and volunteers. In addition to regularly updating the website, the Partnership is also engaged in social media networking sites Facebook, LinkedIn, Twitter and YouTube.

410 N. Center St. • Longview, TX 75601 • 903-237-4000 • Fax 903-237-4049 www.longviewchamber.com

2009 Annual Report

Leading Businesses. Leading Communities.

TM

BRAND PROMISE

2009 KEY INITIATVIES

Longview offers an authentic East Texas experience for visitors, residents, and business. The people are friendly, possess a can-do attitude and are hard working. Our healthy economic environment attracts businesses: job opportunities, strong/affordable workforce, retail, dining, and manufacturing.

Real East Texas, You’ll Find it Right Here!

• • •

• •

Launched Façade Grants Program Hosted Largest Membership Event Development of Urban Graphics Master Design (Way Finding) Launched Hospitality Training Workshops Development of Sensible Solutions

“The size of your success is measured by the strength of your desire; the size of your

Our Mission

Dear Community Leaders and Investors:

• To engage in and

The 2009 year was one for the record books. It was a year that presented extraordinary challenges for each and every Chamber-member business.

It was also a year in which the Longview Partnership’s agility in responding to the challenges yielded the greatest recognition that the organization has ever achieved.

promote projects with a

positive economic impact

on the Longview Trade Area.

Our Core Values • Strengthen the

Local Economy

• Represent the Interests of Business with Government

• Promote the Community • Provide Networking Opportunities

• Build Community

On October 9, 2009 your Longview Partnership received top honors in a statewide Chamber of Commerce competition held by the Texas Chamber of Commerce Executives (TCCE). The Longview Partnership received “Community Development Program of the Year” for its Chamber Sensible Solution Non Subscriber Occupational Health Plan, a community-minded collaboration with Jackson Lloyd Insurance Management Company, Good Shepherd Health System and Longview Regional Medical Center.

Last year at our strategic planning session, Art Roberts, Sr. VP of the Texas Association of Business, stated, “The Longview Partnership is one of the leading Chambers of Commerce in the State of Texas.” Our organization shines in several areas. In 2009, several key initiatives were addressed:

Leadership and

• We launched our first round of Community Development Block Façade Grants ($30,000), which infused a renewed synergy in the redevelopment efforts of Downtown Longview.

Our Partnership

Development Programs

• The Longview Chamber of Commerce

• The Longview Convention and Visitors Bureau

• 100 Acres of Heritage Main Street

• We partnered with the City of Longview in hiring Babendure Design Group to develop Longview’s first Urban Master Graphic Design Plan known as “Way Finding.”

• We conducted the largest Membership Event in Longview’s history

in November, which resulted in 287 businesses choosing to join the Longview Chamber during a two (2)-day membership blitz with over 150 volunteers ensuring the event’s success!

The success your Partnership experienced in 2009 is entirely attributable to the unwavering support and resiliency of you, our members. For that, we are extremely grateful. We conclude this year with an even clearer eye for the future, ready to influence the outcome of economic challenges we can control and prepared to hit the ground running during the recovery phase.

Sincerely,

2009 KEY SUCCESSES •

•

•

•

•

Jumpstarted Downtown Revitalization Efforts with Façade Grants Program Hosted Largest Membership Recruitment Event in Chamber’s History Developed Way Finding Master Plan to Strengthen City’s Uniqueness Initiated Hospitality Training Workshops to Improve Customer Service Launched Sensible Solution to Members Locally and Chambers Statewide

dream; and how you handle disappointment along the way.”

— Robert Kiyosaki

Highlights of Success The Partnership has stretched itself to new levels to be proactive for business in matters of commerce development, advocacy, and intervention. Embracing the theme “making the connection,” The Partnership is the conduit for positive business development in Longview.

Promoting Longview and providing networking opportunities for Chamber members are cornerstones for the Partnership, and this annual report reflects the Partnership’s efforts to impact the trade area. Though the news is merely a capsule of the events representing the various interests and developments within Longview, the overall picture is one of a determined and effective Partnership staff liaison with community leaders, business professionals, political advocates, and volunteers.

The Longview Partnership received the “Community Development Program of the Year” award from the Texas Chamber of Commerce Executives for its Occupational Health Plan, which is in collaboration with Jackson-Lloyd Insurance Management Company, Good Shepherd Health System, and Longview Regional Medical Center.

In taking the role of advocacy to the highest level, The Partnership has partnered with local insurance providers to create an injury coverage insurance alternative for Chamber of Commerce members. Sensible Solution features a low-cost employee coverage plan; quality, local treatment options; and multiple price point options for every employer, whether covering one employee or 30, and with benefits from the process.

Sensible Solution is available statewide to Chamber member employers of Chambers in numerous communities

David McWhorter 2009 Chairman of the Board Longview Partnership

outside of Longview: Amarillo, Texarkana, San Antonio, Lufkin, Linden, Mt. Pleasant, Greenville, Mansfield, Angleton, Brownwood, Odessa, Marshall and Kilgore. With more than 50 Chambers still waiting to enroll their business members, Sensible Solution is a first rate, winning product.

BRAND PROMISE

2009 KEY INITIATVIES

Longview offers an authentic East Texas experience for visitors, residents, and business. The people are friendly, possess a can-do attitude and are hard working. Our healthy economic environment attracts businesses: job opportunities, strong/affordable workforce, retail, dining, and manufacturing.

Real East Texas, You’ll Find it Right Here!

• • •

• •

Launched Façade Grants Program Hosted Largest Membership Event Development of Urban Graphics Master Design (Way Finding) Launched Hospitality Training Workshops Development of Sensible Solutions

“The size of your success is measured by the strength of your desire; the size of your

Our Mission

Dear Community Leaders and Investors:

• To engage in and

The 2009 year was one for the record books. It was a year that presented extraordinary challenges for each and every Chamber-member business.

It was also a year in which the Longview Partnership’s agility in responding to the challenges yielded the greatest recognition that the organization has ever achieved.

promote projects with a

positive economic impact

on the Longview Trade Area.

Our Core Values • Strengthen the

Local Economy

• Represent the Interests of Business with Government

• Promote the Community • Provide Networking Opportunities

• Build Community

On October 9, 2009 your Longview Partnership received top honors in a statewide Chamber of Commerce competition held by the Texas Chamber of Commerce Executives (TCCE). The Longview Partnership received “Community Development Program of the Year” for its Chamber Sensible Solution Non Subscriber Occupational Health Plan, a community-minded collaboration with Jackson Lloyd Insurance Management Company, Good Shepherd Health System and Longview Regional Medical Center.

Last year at our strategic planning session, Art Roberts, Sr. VP of the Texas Association of Business, stated, “The Longview Partnership is one of the leading Chambers of Commerce in the State of Texas.” Our organization shines in several areas. In 2009, several key initiatives were addressed:

Leadership and

• We launched our first round of Community Development Block Façade Grants ($30,000), which infused a renewed synergy in the redevelopment efforts of Downtown Longview.

Our Partnership

Development Programs

• The Longview Chamber of Commerce

• The Longview Convention and Visitors Bureau

• 100 Acres of Heritage Main Street

• We partnered with the City of Longview in hiring Babendure Design Group to develop Longview’s first Urban Master Graphic Design Plan known as “Way Finding.”

• We conducted the largest Membership Event in Longview’s history

in November, which resulted in 287 businesses choosing to join the Longview Chamber during a two (2)-day membership blitz with over 150 volunteers ensuring the event’s success!

The success your Partnership experienced in 2009 is entirely attributable to the unwavering support and resiliency of you, our members. For that, we are extremely grateful. We conclude this year with an even clearer eye for the future, ready to influence the outcome of economic challenges we can control and prepared to hit the ground running during the recovery phase.

Sincerely,

2009 KEY SUCCESSES •

•

•

•

•

Jumpstarted Downtown Revitalization Efforts with Façade Grants Program Hosted Largest Membership Recruitment Event in Chamber’s History Developed Way Finding Master Plan to Strengthen City’s Uniqueness Initiated Hospitality Training Workshops to Improve Customer Service Launched Sensible Solution to Members Locally and Chambers Statewide

dream; and how you handle disappointment along the way.”

— Robert Kiyosaki

Highlights of Success The Partnership has stretched itself to new levels to be proactive for business in matters of commerce development, advocacy, and intervention. Embracing the theme “making the connection,” The Partnership is the conduit for positive business development in Longview.

Promoting Longview and providing networking opportunities for Chamber members are cornerstones for the Partnership, and this annual report reflects the Partnership’s efforts to impact the trade area. Though the news is merely a capsule of the events representing the various interests and developments within Longview, the overall picture is one of a determined and effective Partnership staff liaison with community leaders, business professionals, political advocates, and volunteers.

The Longview Partnership received the “Community Development Program of the Year” award from the Texas Chamber of Commerce Executives for its Occupational Health Plan, which is in collaboration with Jackson-Lloyd Insurance Management Company, Good Shepherd Health System, and Longview Regional Medical Center.

In taking the role of advocacy to the highest level, The Partnership has partnered with local insurance providers to create an injury coverage insurance alternative for Chamber of Commerce members. Sensible Solution features a low-cost employee coverage plan; quality, local treatment options; and multiple price point options for every employer, whether covering one employee or 30, and with benefits from the process.

Sensible Solution is available statewide to Chamber member employers of Chambers in numerous communities

David McWhorter 2009 Chairman of the Board Longview Partnership

outside of Longview: Amarillo, Texarkana, San Antonio, Lufkin, Linden, Mt. Pleasant, Greenville, Mansfield, Angleton, Brownwood, Odessa, Marshall and Kilgore. With more than 50 Chambers still waiting to enroll their business members, Sensible Solution is a first rate, winning product.

How the Longview Partnership Does Business The Longview Partnership is the unified voice of the Longview area business community providing a direct link between the business community and lawmakers at every level. Longview’s pro business climate is one of the primary reasons our community continues to lead the state in job creation. Our 1,300-plus members employ more than 45,000 people.

The Longview Partnership works aggressively to maintain and expand its business network. Our acclaimed community and economic development programs – including Sensible Solution – plays an integral role in maintaining Longview’s reputation as a premier place to do business.

To build on this enviable track record, the Longview Partnership launched an aggressive strategic plan focused on making the organization even more effective in the years to come. At the heart of our plan is our Advocacy Committee which is made up of numerous task forces with business leaders from every area of our community representing a broad spectrum of businesses. The task forces focus on key areas including, Transportation, Environment and Energy, Education, Health Care, and Tourism.

At the Partnership, we...

Strengthen the local economy by researching and providing available resources to grow our local businesses.

Represent

the interests of business with government by building relationships with governmental agencies and effectively voicing the needs of area businesses.

Promote the community by marketing

Longview as a destination for new businesses, tourists, active older adults, and potential employees.

Provide networking opportunities by

organizing and hosting a myriad of seminars, events, etc. for our chamber members.

Build community-wide leadership by encouraging

and developing a shared vision for the future of Longview and collectively influencing stakeholders to make it happen.

STRENGTHEN

• logged 3,518 volunteer hours;

Strengthening the local economy consists of growing stronger, operating effectively, being firm, effectively binding forces, and being a source of power.

• completed 17 reinvestment projects; and • overseen over $5 million in private and public reinvestment.

Business Resource Benefits

At the 2009 Texas Downtown Association and Texas Main Street Conference, Longview was recognized as a 2010 National Main Street City for achievement of excellence in ten criteria. Longview will also be recognized in May 2010 at the National Trust for Historic Preservation Annual Conference in Oklahoma City.

• Free membership in U.S. Chamber of Commerce • Relocation packets • Business Issues and Advocacy Guide • Longview Economic Outlook demographic information • FedEx discount program through U.S. Chamber of Commerce (up to 20% savings) • Longview Business EXPO • Ambassadors program • Ribbon cuttings, grand openings, and ground breakings • Web referrals through the online Business Directory at www.LongviewChamber.com The Partnership continues to host the Business Development Program (BDP) Series, enabling business owners to gain valuable insight into a host of areas by helping them save money, increase sales and run their businesses more efficiently. From easy-to-implement marketing skills to hands-on customer service programs, BDP events are designed to help members take charge of their bottom line.

2009 revealed that Longview ranks as one of the nation’s fastest growing business markets.

A strong construction industry — as realized in the fast-developing retail area at Highway 259 and Hawkins Parkway - in conjunction with an unprecedented number of single residence home construction permits, new hotel properties, sports and lake tourism attractions, being a favorite relocation destination for retirees, school district redevelopment, and the longevity of the oil and mineral manufacturing, Longview’s economy is sailing forward. The Partnership enjoys its role in assisting new businesses develop their market strategies by utilizing demographics, market surveys, and relocation expertise.

Redevelopment of Downtown Longview Urban Main Street In its first three quarters, the One Hundred Acres of Heritage Urban Main Street advisory committee has:

NEW INITIATIVE: Façade Grants The Main Street design committee and advisory board developed, adopted, and implemented its own Façade Improvement Grant Program (FIGP). The program received $30,000 from the City of Longview Community Development Block Grants (CDBG) funds. Four buildings received the funds as matching grants to restore or rebuild their façades: 1. Marks Building 103-105 E. Cotton St. $10,000 matching grant

2. G. Christy Custom Framing and Gallery (formerly Berry’s Framing Gallery) 210 N. Fredonia St. $7,259.93 matching grant 3. Unoccupied building (formerly Denim Lounge) 204 N. Fredonia St. $2,825.22 matching grant 4. Office/residential building (formerly Total Systems) 104 W. Tyler St. $9,914.85 matching grant

Besides providing downtown merchants resources and direction, the Main Street Committee has also been active in community promotion initiatives, like seasonal free lunch concerts and outdoor screenings of full-length movies bringing thousands to Heritage Plaza throughout the year.

They also support the merchants’ Art Walk, an evening of art showcases throughout downtown Longview’s business district.

NEW INITIATIVE: Way Finding Signage The Longview Partnership contracted with Babendure Design Group (BDG) to develop a comprehensive directional and informational sign system (known as Way Finding) to support the continuing revitalization of the City of Longview. Completed and presented in August, the Master Plan will help connect and strengthen everything that gives the city its unique sense of place.

A total of 127 locations were identified for signs: 31 in the Downtown District and 96 along the major thoroughfares leading into Longview.

Signage will be erected over time as funding becomes available and as city-wide improvements take place.

The plan is designed to grow with the city, and possibly expand to include additional sign types as needed.

Represent Representing the interests of business with government means being able to speak and act with delegated authority.

Business Resource Benefits • Free Advocacy e-news through www.LongviewVotes.com.

• Access to forums and information to stay abreast of issues that could impact your business’s bottom line.

• The voice of business at all levels of government.

The Partnership’s commitment to developing a solid relationship between business and government is stronger than ever. In 2009, www.LongviewVotes.com was revamped so users can: • Email legislators in Austin and Washington, DC • View the latest advocacy alerts • Receive up-to-the minute news on the business issues that matter most The Partnership reached out to Washington during a summer meeting with members of the U.S. Congress to discuss transportation needs for Longview and to encourage their support for the existing transportation bill to be voted on later this year.

A keynote issue discussed was the imperative need to address and invest in highways, bridges, and public transportation systems.

How the Longview Partnership Does Business The Longview Partnership is the unified voice of the Longview area business community providing a direct link between the business community and lawmakers at every level. Longview’s pro business climate is one of the primary reasons our community continues to lead the state in job creation. Our 1,300-plus members employ more than 45,000 people.

The Longview Partnership works aggressively to maintain and expand its business network. Our acclaimed community and economic development programs – including Sensible Solution – plays an integral role in maintaining Longview’s reputation as a premier place to do business.

To build on this enviable track record, the Longview Partnership launched an aggressive strategic plan focused on making the organization even more effective in the years to come. At the heart of our plan is our Advocacy Committee which is made up of numerous task forces with business leaders from every area of our community representing a broad spectrum of businesses. The task forces focus on key areas including, Transportation, Environment and Energy, Education, Health Care, and Tourism.

At the Partnership, we...

Strengthen the local economy by researching and providing available resources to grow our local businesses.

Represent

the interests of business with government by building relationships with governmental agencies and effectively voicing the needs of area businesses.

Promote the community by marketing

Longview as a destination for new businesses, tourists, active older adults, and potential employees.

Provide networking opportunities by

organizing and hosting a myriad of seminars, events, etc. for our chamber members.

Build community-wide leadership by encouraging

and developing a shared vision for the future of Longview and collectively influencing stakeholders to make it happen.

STRENGTHEN

• logged 3,518 volunteer hours;

Strengthening the local economy consists of growing stronger, operating effectively, being firm, effectively binding forces, and being a source of power.

• completed 17 reinvestment projects; and • overseen over $5 million in private and public reinvestment.

Business Resource Benefits

At the 2009 Texas Downtown Association and Texas Main Street Conference, Longview was recognized as a 2010 National Main Street City for achievement of excellence in ten criteria. Longview will also be recognized in May 2010 at the National Trust for Historic Preservation Annual Conference in Oklahoma City.

• Free membership in U.S. Chamber of Commerce • Relocation packets • Business Issues and Advocacy Guide • Longview Economic Outlook demographic information • FedEx discount program through U.S. Chamber of Commerce (up to 20% savings) • Longview Business EXPO • Ambassadors program • Ribbon cuttings, grand openings, and ground breakings • Web referrals through the online Business Directory at www.LongviewChamber.com The Partnership continues to host the Business Development Program (BDP) Series, enabling business owners to gain valuable insight into a host of areas by helping them save money, increase sales and run their businesses more efficiently. From easy-to-implement marketing skills to hands-on customer service programs, BDP events are designed to help members take charge of their bottom line.

2009 revealed that Longview ranks as one of the nation’s fastest growing business markets.

A strong construction industry — as realized in the fast-developing retail area at Highway 259 and Hawkins Parkway - in conjunction with an unprecedented number of single residence home construction permits, new hotel properties, sports and lake tourism attractions, being a favorite relocation destination for retirees, school district redevelopment, and the longevity of the oil and mineral manufacturing, Longview’s economy is sailing forward. The Partnership enjoys its role in assisting new businesses develop their market strategies by utilizing demographics, market surveys, and relocation expertise.

Redevelopment of Downtown Longview Urban Main Street In its first three quarters, the One Hundred Acres of Heritage Urban Main Street advisory committee has:

NEW INITIATIVE: Façade Grants The Main Street design committee and advisory board developed, adopted, and implemented its own Façade Improvement Grant Program (FIGP). The program received $30,000 from the City of Longview Community Development Block Grants (CDBG) funds. Four buildings received the funds as matching grants to restore or rebuild their façades: 1. Marks Building 103-105 E. Cotton St. $10,000 matching grant

2. G. Christy Custom Framing and Gallery (formerly Berry’s Framing Gallery) 210 N. Fredonia St. $7,259.93 matching grant 3. Unoccupied building (formerly Denim Lounge) 204 N. Fredonia St. $2,825.22 matching grant 4. Office/residential building (formerly Total Systems) 104 W. Tyler St. $9,914.85 matching grant

Besides providing downtown merchants resources and direction, the Main Street Committee has also been active in community promotion initiatives, like seasonal free lunch concerts and outdoor screenings of full-length movies bringing thousands to Heritage Plaza throughout the year.

They also support the merchants’ Art Walk, an evening of art showcases throughout downtown Longview’s business district.

NEW INITIATIVE: Way Finding Signage The Longview Partnership contracted with Babendure Design Group (BDG) to develop a comprehensive directional and informational sign system (known as Way Finding) to support the continuing revitalization of the City of Longview. Completed and presented in August, the Master Plan will help connect and strengthen everything that gives the city its unique sense of place.

A total of 127 locations were identified for signs: 31 in the Downtown District and 96 along the major thoroughfares leading into Longview.

Signage will be erected over time as funding becomes available and as city-wide improvements take place.

The plan is designed to grow with the city, and possibly expand to include additional sign types as needed.

Represent Representing the interests of business with government means being able to speak and act with delegated authority.

Business Resource Benefits • Free Advocacy e-news through www.LongviewVotes.com.

• Access to forums and information to stay abreast of issues that could impact your business’s bottom line.

• The voice of business at all levels of government.

The Partnership’s commitment to developing a solid relationship between business and government is stronger than ever. In 2009, www.LongviewVotes.com was revamped so users can: • Email legislators in Austin and Washington, DC • View the latest advocacy alerts • Receive up-to-the minute news on the business issues that matter most The Partnership reached out to Washington during a summer meeting with members of the U.S. Congress to discuss transportation needs for Longview and to encourage their support for the existing transportation bill to be voted on later this year.

A keynote issue discussed was the imperative need to address and invest in highways, bridges, and public transportation systems.

PROMOTE

President/CEO Kelly Hall said the list of planned transportation projects without funding in Gregg County is growing:

Promoting the community means marketing Longview as a destination for new businesses, tourists, active older adults, and potential new employees.

• FM 2767 needs repaving and new shoulders; • Three bridges need to be replaced;

Business Resource Benefits

• Texas 135 and Texas 322 need widening;

• Advertising Longview as a destination community to live, work, and play.

• Texas 31, FM 2011 and Spur 502 need resurfacing; and • Loop 281 requires the construction of a railroad overpass at FM 2087.

In addition, the expansion of Texas 149, which is listed as one of the state’s most dangerous roadways, must be addressed. “Stimulus funds cannot replace systematic, comprehensive federal investment,” Hall said. And by extension, these packages lead to economic growth, productivity, and the maintained competitiveness of American businesses.

Remaining committed to working with local transportation authorities to ensure the mobility needs of East Texas are met, the Partnership is: • Collaborating with local government on long-range planning; • Advocating for more funding from state and federal agencies; • Working to secure more Longview signage along I-20; • Emphasizing passenger rail’s importance; and • Supporting the Gregg County Regional Airpark.

Partnership representatives have also been active in Austin. By coordinating the 2009 Gregg County Days in Austin trip, 60-plus Gregg County community leaders combined forces to meet and discuss issues, face to face, with our state’s elected officials.

• Responding to tourist, relocation, and retiree requests.

• Operating the Visitor Information Center.

Over 60 Gregg County community leaders met with our state’s elected officials during the 2009 Gregg County Days in Austin trip.

The expanded scope of the Business Advocacy Committee during this legislative session, which arose from a desire to have a stronger impact on specific pieces of legislation, created a greater awareness among residents of how effective “our” voice can be. Of the ten referendums up for consideration in the 81st Regular Legislative Session for 2009, six passed and four died in the House.

At the local level, the Partnership worked hand in hand with the City of Longview to bring about two vital task forces. In October, one task force successfully advocated passage of a new Landscaping Ordinance by the City Council, which defines restrictions on clear cutting and landscaping requirements. The Historic Preservation Task Force was formed to study the process required to acquire status as a Certified Local Government (CLG).

As a CLG, Longview would have access to several key partnerships, including Preserve America and the National Main Street Center, as well as Federal funding for designated redevelopment projects.

The Partnership’s community action and advocacy efforts resulted in: Small Business Tax (HB 4765) Passed

Raises franchise tax exemption from $300,000 to $1 million, providing relief to more than 40,000 small businesses statewide.

Engineering and Design Contracts (SB 2377) Died

Minimum Wage (HB 183, HB 2326) Killed

Relating to engineering and design contracts for the Texas Department of Transportation.

Business Property in a Declared Pre-disaster State (HB 1257) Passed

Relating to procuring contracts for professional services of architect, engineer, or surveyor by a governmental entity.

Delay in Electric Deregulation (SB 547) Passed

Makes certain organizations that are engaged primarily in charitable activities (typically fraternal organizations) are automatically eligible to receive a charitable tax exemption.

This bill would have increased the minimum wage to a rate higher than the federal minimum wage.

Allows disaster damaged business entities with $5 million or less in gross receipts the option of paying business property taxes in four installments over the course of the year.

Delays implementing electric deregulation in AEP Southwestern Electric Power Co.’s East Texas service area by at least 10 years.

Texas Economic Development Act (HB 3676) Passed

Expands the Texas Economic Development Act to allow school districts to give property tax incentives to lure new jobs and projects to the area until 2015.

Procuring Contracts by a Government Entity (HB 1105) Died Exemption from Ad Valorem Taxation (SB 475) Passed

Exemption from Property Taxes (HB 831 & SB 564) Passed

Provides an exemption from property taxes to “nonprofit community business organizations” providing economic development services to the local community.

Media coverage has blossomed at the Partnership.

Always an effective tool, the award-winning, bi-monthly newsletter, Longview Progress Report, updates members about ongoing activities, programs under development, marketplace trends, awards given to members, and companies making a difference in Longview. This, as well as its e-news companion, the LP Buzz, keeps members informed about upcoming events, economic activity and achievements among volunteers and members.

The Longview portal page (www.longviewtx.com) continues to be an effective tool for the Partnership and the Chamber’s members. With links to other important sites representing city entities, the Partnership’s website is not only a tool for self-promotion, but a key to unlocking doors all over Longview. Numerous hits to the site indicate seekers are looking for information about the city, community life, schools, businesses, and relocation.

Uniquely Longview is an annual magazine coordinated with Hudson Printing & Graphic Design and Forbes & Butler Visual Communications to promote Longview’s thriving economic, social, academic, and civic structure.

Widely considered to be an extremely effective tool for showcasing Longview, it reflects the Partnership’s commitment to develop quality, cutting edge promotion for Longview, Texas.

Updated Longview/Gregg County Area folding maps and one-page tear away maps are available to Chamber members and the general public free of charge.

Conventions and meetings play a noticeable role in bringing thousands of visitors and an estimated half million dollars or more in sales tax revenue to Longview each year. The Convention and Visitors Bureau staff actively promote Longview as a convention destination by attending events hosted

by Meeting Professionals International and the Texas Society of Association Executives. In 2009, the Convention and Visitors Bureau created a

checklist of services offered to meeting planners to secure Longview as a destination site. Focused on providing the best possible service, the CVB also links planners with suppliers and special activity event coordinators to secure exceptional service in all areas of events. An interactive website for meeting planners makes setting an event in Longview as simple as a few clicks of the mouse.

In 2009, the City of Longview was host to numerous group meetings, trainings and retreats including: • Financial Women International • Texas Council of Treasure Clubs • Veteran Car Club East Texas Tour • Texas State Bowling Council Youth Tournament • East Texas Council of Government Anti-Aging Conference • Party in the Pines Motorcycle Rally • Alpha Kappa Alpha Regional Cluster Retreat • East Texas Arson Investigators Conference

Still Longview’s largest local convention event, the annual East Texas Boat, RV and Camping Expo, hosts 40+ vendors displaying up to 150 boats, 100 RVs/ trailers, and 50 ATVs and motorcycles for three days at Maude Cobb Activity Center and Exhibit Hall.

A significant part of any successful convention base is hotel services. Longview’s remarkable growth as a regional hub has expanded its hotel services into several new locations, and properties boast high occupancy rates for weekday bookings. Occupancy growth continues despite the increasing inventory of rooms, thanks to the diversity of convention, business and tourism travel to the area.

PROMOTE

President/CEO Kelly Hall said the list of planned transportation projects without funding in Gregg County is growing:

Promoting the community means marketing Longview as a destination for new businesses, tourists, active older adults, and potential new employees.

• FM 2767 needs repaving and new shoulders; • Three bridges need to be replaced;

Business Resource Benefits

• Texas 135 and Texas 322 need widening;

• Advertising Longview as a destination community to live, work, and play.

• Texas 31, FM 2011 and Spur 502 need resurfacing; and • Loop 281 requires the construction of a railroad overpass at FM 2087.

In addition, the expansion of Texas 149, which is listed as one of the state’s most dangerous roadways, must be addressed. “Stimulus funds cannot replace systematic, comprehensive federal investment,” Hall said. And by extension, these packages lead to economic growth, productivity, and the maintained competitiveness of American businesses.

Remaining committed to working with local transportation authorities to ensure the mobility needs of East Texas are met, the Partnership is: • Collaborating with local government on long-range planning; • Advocating for more funding from state and federal agencies; • Working to secure more Longview signage along I-20; • Emphasizing passenger rail’s importance; and • Supporting the Gregg County Regional Airpark.

Partnership representatives have also been active in Austin. By coordinating the 2009 Gregg County Days in Austin trip, 60-plus Gregg County community leaders combined forces to meet and discuss issues, face to face, with our state’s elected officials.

• Responding to tourist, relocation, and retiree requests.

• Operating the Visitor Information Center.

Over 60 Gregg County community leaders met with our state’s elected officials during the 2009 Gregg County Days in Austin trip.

The expanded scope of the Business Advocacy Committee during this legislative session, which arose from a desire to have a stronger impact on specific pieces of legislation, created a greater awareness among residents of how effective “our” voice can be. Of the ten referendums up for consideration in the 81st Regular Legislative Session for 2009, six passed and four died in the House.

At the local level, the Partnership worked hand in hand with the City of Longview to bring about two vital task forces. In October, one task force successfully advocated passage of a new Landscaping Ordinance by the City Council, which defines restrictions on clear cutting and landscaping requirements. The Historic Preservation Task Force was formed to study the process required to acquire status as a Certified Local Government (CLG).

As a CLG, Longview would have access to several key partnerships, including Preserve America and the National Main Street Center, as well as Federal funding for designated redevelopment projects.

The Partnership’s community action and advocacy efforts resulted in: Small Business Tax (HB 4765) Passed

Raises franchise tax exemption from $300,000 to $1 million, providing relief to more than 40,000 small businesses statewide.

Engineering and Design Contracts (SB 2377) Died

Minimum Wage (HB 183, HB 2326) Killed

Relating to engineering and design contracts for the Texas Department of Transportation.

Business Property in a Declared Pre-disaster State (HB 1257) Passed

Relating to procuring contracts for professional services of architect, engineer, or surveyor by a governmental entity.

Delay in Electric Deregulation (SB 547) Passed

Makes certain organizations that are engaged primarily in charitable activities (typically fraternal organizations) are automatically eligible to receive a charitable tax exemption.

This bill would have increased the minimum wage to a rate higher than the federal minimum wage.

Allows disaster damaged business entities with $5 million or less in gross receipts the option of paying business property taxes in four installments over the course of the year.

Delays implementing electric deregulation in AEP Southwestern Electric Power Co.’s East Texas service area by at least 10 years.

Texas Economic Development Act (HB 3676) Passed

Expands the Texas Economic Development Act to allow school districts to give property tax incentives to lure new jobs and projects to the area until 2015.

Procuring Contracts by a Government Entity (HB 1105) Died Exemption from Ad Valorem Taxation (SB 475) Passed

Exemption from Property Taxes (HB 831 & SB 564) Passed

Provides an exemption from property taxes to “nonprofit community business organizations” providing economic development services to the local community.

Media coverage has blossomed at the Partnership.

Always an effective tool, the award-winning, bi-monthly newsletter, Longview Progress Report, updates members about ongoing activities, programs under development, marketplace trends, awards given to members, and companies making a difference in Longview. This, as well as its e-news companion, the LP Buzz, keeps members informed about upcoming events, economic activity and achievements among volunteers and members.

The Longview portal page (www.longviewtx.com) continues to be an effective tool for the Partnership and the Chamber’s members. With links to other important sites representing city entities, the Partnership’s website is not only a tool for self-promotion, but a key to unlocking doors all over Longview. Numerous hits to the site indicate seekers are looking for information about the city, community life, schools, businesses, and relocation.

Uniquely Longview is an annual magazine coordinated with Hudson Printing & Graphic Design and Forbes & Butler Visual Communications to promote Longview’s thriving economic, social, academic, and civic structure.

Widely considered to be an extremely effective tool for showcasing Longview, it reflects the Partnership’s commitment to develop quality, cutting edge promotion for Longview, Texas.

Updated Longview/Gregg County Area folding maps and one-page tear away maps are available to Chamber members and the general public free of charge.

Conventions and meetings play a noticeable role in bringing thousands of visitors and an estimated half million dollars or more in sales tax revenue to Longview each year. The Convention and Visitors Bureau staff actively promote Longview as a convention destination by attending events hosted

by Meeting Professionals International and the Texas Society of Association Executives. In 2009, the Convention and Visitors Bureau created a

checklist of services offered to meeting planners to secure Longview as a destination site. Focused on providing the best possible service, the CVB also links planners with suppliers and special activity event coordinators to secure exceptional service in all areas of events. An interactive website for meeting planners makes setting an event in Longview as simple as a few clicks of the mouse.

In 2009, the City of Longview was host to numerous group meetings, trainings and retreats including: • Financial Women International • Texas Council of Treasure Clubs • Veteran Car Club East Texas Tour • Texas State Bowling Council Youth Tournament • East Texas Council of Government Anti-Aging Conference • Party in the Pines Motorcycle Rally • Alpha Kappa Alpha Regional Cluster Retreat • East Texas Arson Investigators Conference

Still Longview’s largest local convention event, the annual East Texas Boat, RV and Camping Expo, hosts 40+ vendors displaying up to 150 boats, 100 RVs/ trailers, and 50 ATVs and motorcycles for three days at Maude Cobb Activity Center and Exhibit Hall.

A significant part of any successful convention base is hotel services. Longview’s remarkable growth as a regional hub has expanded its hotel services into several new locations, and properties boast high occupancy rates for weekday bookings. Occupancy growth continues despite the increasing inventory of rooms, thanks to the diversity of convention, business and tourism travel to the area.

New Initiative: Hospitality Program Launched in 2009 The Longview Convention and Visitors Bureau launched a Hospitality Training Program in 2009 to focus on what Longview has to offer visitors.

This cooperative training is offered periodically throughout the year to businesses with employees that encounter the public, especially guests in Longview motels.

PROVIDE Providing networking opportunities by organizing and hosting a myriad of seminars, events, etc. for our members.

Business Resource Benefits • Business development workshops.

• Regularly scheduled networking opportunities.

• Free online referral system for Chamber members.

• Free Chamber members listings in the Uniquely Longview Membership Directory.

Business2Business The Partnership hosted its 13th Business EXPO on May 5th at Maude Cobb Activity Center with more than 65 exhibitors. This one day business-to-business trade show promotes local businesses as well as their products and services. During the opening luncheon, the Partnership also celebrated outstanding business achievements and recognized both local leaders with the Small Business Awards and the 2009 graduates of the Leadership Longview program.

The 2009 Small Business award winners were Network Communications for Small Business of the Year and Steve Gordon, Robert Brown and Jeff Houser, Founders of Inhouse Associates, for Entrepreneur of the Year. Cindy Smith was awarded Tourism Partner of the Year.

PARBUSTER’S Golf Tournament, postponed three times due to rain, raised $14,000 in scholarship money the fourth time around.

Business After Hours, our most popular networking opportunity, offers a high-energy, professional networking environment each month to grow business and market products and services.

2009 saw an overwhelming response to these one-onone greeting opportunities where Chamber members met face to face with existing and prospective clients.

Networking at Noon. Each quarter, special guests like economist Dr. Ray Perryman and Longview Mayor Jay Dean present exciting programs of interest to the business community.

2009 New Initiative: President’s Club An exclusive group of business professionals are at work shaping the Chamber’s future and advocating for the Partnership. Working to increase member involvement, retention, and recruitment, President’s Club members possess an extensive knowledge of Chamber services, programs and activities as well as the business community. This successful new initiative has helped get membership at an all time high and keep retention at 90%.

New Members and Ribbon Cuttings are always a cause for celebration. In 2009:

LEADERSHIP LONGVIEW 2009 In November, 150+ volunteers recruited nearly 290 new members to the Chamber. As a result, our volunteers received a more comprehensive understanding of the Partnership’s work, impact, and importance in Longview.

BUILD Building a strong community is accomplished by developing a shared vision for the future of Longview and collectively influencing stakeholders to make it happen.

Business Resource Benefits • Provides leadership training.

• 403 businesses became new members of the

• Provides forums for community leaders to discuss quality of life needs.

• 58 businesses were recognized with ribbon cuttings

• Provides opportunities for engagement in the community by investing time, talent, and resources.

largest business organization in Gregg County. this year.

• Estimated total of 60 attended Member2Member orientation luncheons.

• 100-125 business leaders on average attended monthly business after hours.

• 200+ business leaders attended quarterly membership networking luncheons.

Leadership Longview. The 2008-09 class of Leadership Longview, the Partnership’s most successful training program, was comprised of 27 graduates. Now 27 years strong, Leadership Longview remains relevant for the development of the next wave of community leaders through corporate training seminars with successful area business leaders, academic elements and community service opportunities.

Leadership Alumni Formed in 2007, the Leadership Longview Alumni Group currently has 87 members. Open to all program graduates, the group equips, empowers, engages, and enriches alums to unite and address needs and fulfill service opportunities within the community.

The Media Report Card The Partnership won in multiple categories of the Texas Chamber of Commerce Executives’ 2009 Media

and Program Contests. The Longview Progress Report, the Partnership’s bi-monthly newsletter, won second place in its division. The Partnership’s website www.longviewchamber.com won second place in the website division. Sensible Solution© won first place in Community Development and third in Economic Development. An advocacy piece won first place at a Texas Festival and Events Association competition.

All media elements were produced locally: newsletter

by Hudson Printing & Graphic Design, website by Cypress Interactive, and brochures by Forbes & Butler Visual Communications with Hudson Printing.

Branding “Real East Texas” has been incorporated into all advertising campaigns utilized by the variety of corporate and civic entities actively promoting Longview. The tag line and subsequent lake ripple artwork can be seen on: • public utility vehicles; • billboards on I-20 as well as throughout the community; and

• all print pieces and websites.

Successful branding is a community-wide response, and we’re happy to report that Longview’s brand is being seen throughout the marketplace.

Equipped for the Future The Partnership staff is one of the best trained and most effective core groups promoting Longview. With a variety of real life experience, professional training, and continued education, the Partnership staff exhibits the leadership and professional dynamic that reflects the motivations of the community.

The Longview Partnership thanks its investors and supporters for another successful year and eagerly anticipates the opportunities and highlights of the year to come.

New Initiative: Hospitality Program Launched in 2009 The Longview Convention and Visitors Bureau launched a Hospitality Training Program in 2009 to focus on what Longview has to offer visitors.

This cooperative training is offered periodically throughout the year to businesses with employees that encounter the public, especially guests in Longview motels.

PROVIDE Providing networking opportunities by organizing and hosting a myriad of seminars, events, etc. for our members.

Business Resource Benefits • Business development workshops.

• Regularly scheduled networking opportunities.

• Free online referral system for Chamber members.

• Free Chamber members listings in the Uniquely Longview Membership Directory.

Business2Business The Partnership hosted its 13th Business EXPO on May 5th at Maude Cobb Activity Center with more than 65 exhibitors. This one day business-to-business trade show promotes local businesses as well as their products and services. During the opening luncheon, the Partnership also celebrated outstanding business achievements and recognized both local leaders with the Small Business Awards and the 2009 graduates of the Leadership Longview program.

The 2009 Small Business award winners were Network Communications for Small Business of the Year and Steve Gordon, Robert Brown and Jeff Houser, Founders of Inhouse Associates, for Entrepreneur of the Year. Cindy Smith was awarded Tourism Partner of the Year.

PARBUSTER’S Golf Tournament, postponed three times due to rain, raised $14,000 in scholarship money the fourth time around.

Business After Hours, our most popular networking opportunity, offers a high-energy, professional networking environment each month to grow business and market products and services.

2009 saw an overwhelming response to these one-onone greeting opportunities where Chamber members met face to face with existing and prospective clients.

Networking at Noon. Each quarter, special guests like economist Dr. Ray Perryman and Longview Mayor Jay Dean present exciting programs of interest to the business community.

2009 New Initiative: President’s Club An exclusive group of business professionals are at work shaping the Chamber’s future and advocating for the Partnership. Working to increase member involvement, retention, and recruitment, President’s Club members possess an extensive knowledge of Chamber services, programs and activities as well as the business community. This successful new initiative has helped get membership at an all time high and keep retention at 90%.

New Members and Ribbon Cuttings are always a cause for celebration. In 2009:

LEADERSHIP LONGVIEW 2009 In November, 150+ volunteers recruited nearly 290 new members to the Chamber. As a result, our volunteers received a more comprehensive understanding of the Partnership’s work, impact, and importance in Longview.

BUILD Building a strong community is accomplished by developing a shared vision for the future of Longview and collectively influencing stakeholders to make it happen.

Business Resource Benefits • Provides leadership training.

• 403 businesses became new members of the

• Provides forums for community leaders to discuss quality of life needs.

• 58 businesses were recognized with ribbon cuttings

• Provides opportunities for engagement in the community by investing time, talent, and resources.

largest business organization in Gregg County. this year.

• Estimated total of 60 attended Member2Member orientation luncheons.

• 100-125 business leaders on average attended monthly business after hours.

• 200+ business leaders attended quarterly membership networking luncheons.

Leadership Longview. The 2008-09 class of Leadership Longview, the Partnership’s most successful training program, was comprised of 27 graduates. Now 27 years strong, Leadership Longview remains relevant for the development of the next wave of community leaders through corporate training seminars with successful area business leaders, academic elements and community service opportunities.

Leadership Alumni Formed in 2007, the Leadership Longview Alumni Group currently has 87 members. Open to all program graduates, the group equips, empowers, engages, and enriches alums to unite and address needs and fulfill service opportunities within the community.

The Media Report Card The Partnership won in multiple categories of the Texas Chamber of Commerce Executives’ 2009 Media

and Program Contests. The Longview Progress Report, the Partnership’s bi-monthly newsletter, won second place in its division. The Partnership’s website www.longviewchamber.com won second place in the website division. Sensible Solution© won first place in Community Development and third in Economic Development. An advocacy piece won first place at a Texas Festival and Events Association competition.

All media elements were produced locally: newsletter

by Hudson Printing & Graphic Design, website by Cypress Interactive, and brochures by Forbes & Butler Visual Communications with Hudson Printing.

Branding “Real East Texas” has been incorporated into all advertising campaigns utilized by the variety of corporate and civic entities actively promoting Longview. The tag line and subsequent lake ripple artwork can be seen on: • public utility vehicles; • billboards on I-20 as well as throughout the community; and

• all print pieces and websites.

Successful branding is a community-wide response, and we’re happy to report that Longview’s brand is being seen throughout the marketplace.

Equipped for the Future The Partnership staff is one of the best trained and most effective core groups promoting Longview. With a variety of real life experience, professional training, and continued education, the Partnership staff exhibits the leadership and professional dynamic that reflects the motivations of the community.

The Longview Partnership thanks its investors and supporters for another successful year and eagerly anticipates the opportunities and highlights of the year to come.

officers

advisory directors

2 0 1 0 LO NGV IEW PA RT NERSH IP

2010 L O N G VIE W PA R T N E R SHIP

Jim Kendrick

Shane Best

Dr. Dale Lunsford

Maxey Cerliano

Charles Ireland

Judge Bill Stoudt

Longview Regional Medical Center

Texas Bank and Trust

LeTourneau University

Gregg County Sheriff

JPMorgan Chase Bank NA

Gregg County Judge

David McWhorter

Keith Honey

Kelly Hall

Gans & Smith Insurance Agency

AEP Southwestern Electric Power Company

Chairman of the Board

Immediate Past Chairman of the Board

Finance Chairman

Divisional Chair

Advisory Director

Divisional Chair

President

Longview Partnership

staff

President Chairman Elect of the Board

Hugman Architecture & Construction, Inc.

Darrell Rachels

903-237-4004 president@longviewtx.com

Divisional Chair

Eastman Chemical Company

Paul Anderson

Senior Vice President

directors

903-753-3281 lcvb@longviewtx.com

John Cox

Randy Oertel

Leska Parker

Director

Business Manager

LEDCO

STEMCO, LP

LeTourneau Technologies, Inc.

903-237-4010 bmanager@longviewtx.com

Ed Banos

Dr. Julie H. Fowler

Dave Spurrier Director

Mary Whitton

Director

Good Shepherd Medical Center

Kilgore College, Longview

Wells Fargo

903-237-4003 programs@longviewtx.com

Cathy Cace

Wes Jones

Director

Director

Cace’s Seafood and Steak House

Elaine Reynolds

Amy Tatum

Vice President Downtown Development

Community Development Coordinator

903-237-4040 downtown@longviewtx.com

903-237-4029 community@longviewtx.com

Mitzi Barnes

Elena Guilbeau

Special Projects Coordinator 903-237-4021 projects@longviewtx.com

Convention Sales Manager 903-753-3281 meetings@longviewtx.com

2 0 1 0 LONGV I EW PA RT NERSH I P

Richard Andrews Director

Advisory Director

2010 L ONGV I E W PA RT NE RS H I P Kelly Hall

Anne Hugman

Advisory Director

Director

Director

Spring Hill ISD

Program Coordinator

Elton Taylor

Member Services Coordinator 903-237-4013 membership@longviewtx.com

Margie Harris Tourism Services Coordinator

903-753-3281 info@longviewtx.com

Carrie Fisher Receptionist

903-237-4000 info1@longviewtx.com

officers

advisory directors

2 0 1 0 LO NGV IEW PA RT NERSH IP

2010 L O N G VIE W PA R T N E R SHIP

Jim Kendrick

Shane Best

Dr. Dale Lunsford

Maxey Cerliano

Charles Ireland

Judge Bill Stoudt

Longview Regional Medical Center

Texas Bank and Trust

LeTourneau University

Gregg County Sheriff

JPMorgan Chase Bank NA

Gregg County Judge

David McWhorter

Keith Honey

Kelly Hall

Gans & Smith Insurance Agency

AEP Southwestern Electric Power Company

Chairman of the Board

Immediate Past Chairman of the Board

Finance Chairman

Divisional Chair

Advisory Director

Divisional Chair

President

Longview Partnership

staff

President Chairman Elect of the Board

Hugman Architecture & Construction, Inc.

Darrell Rachels

903-237-4004 president@longviewtx.com

Divisional Chair

Eastman Chemical Company

Paul Anderson

Senior Vice President

directors

903-753-3281 lcvb@longviewtx.com

John Cox

Randy Oertel

Leska Parker

Director

Business Manager

LEDCO

STEMCO, LP

LeTourneau Technologies, Inc.

903-237-4010 bmanager@longviewtx.com

Ed Banos

Dr. Julie H. Fowler

Dave Spurrier Director

Mary Whitton

Director

Good Shepherd Medical Center

Kilgore College, Longview

Wells Fargo

903-237-4003 programs@longviewtx.com

Cathy Cace

Wes Jones

Director

Director

Cace’s Seafood and Steak House

Elaine Reynolds

Amy Tatum

Vice President Downtown Development

Community Development Coordinator

903-237-4040 downtown@longviewtx.com

903-237-4029 community@longviewtx.com

Mitzi Barnes

Elena Guilbeau

Special Projects Coordinator 903-237-4021 projects@longviewtx.com

Convention Sales Manager 903-753-3281 meetings@longviewtx.com

2 0 1 0 LONGV I EW PA RT NERSH I P

Richard Andrews Director

Advisory Director

2010 L ONGV I E W PA RT NE RS H I P Kelly Hall

Anne Hugman

Advisory Director

Director

Director

Spring Hill ISD

Program Coordinator

Elton Taylor

Member Services Coordinator 903-237-4013 membership@longviewtx.com

Margie Harris Tourism Services Coordinator

903-753-3281 info@longviewtx.com

Carrie Fisher Receptionist

903-237-4000 info1@longviewtx.com

wordpress The Business View Blog www.longviewpartnership.wordpress.com

LinkedIn The Longview Partnership 100 Acres of Heritage Main Street

Facebook Groups Longview Partnership AlleyFest Facebook Fan Pages Longview Chamber Main Street Convention & Visitors Bureau

Twitter www.twitter.com/LongviewChamber www.twitter.com/LongviewTexas www.twitter.com/visitlongviewtx

YouTube

www.youtube.com/LongviewPartnership

Staying Connected.

The Partnership continues to embrace technology to remain relevant to chamber members, community leaders, and volunteers. In addition to regularly updating the website, the Partnership is also engaged in social media networking sites Facebook, LinkedIn, Twitter and YouTube.

410 N. Center St. • Longview, TX 75601 • 903-237-4000 • Fax 903-237-4049 www.longviewchamber.com

2009 Annual Report

Leading Businesses. Leading Communities.

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