UL 2012 by Longview Chamber of Commerce

The time is now Growth is happening all around us. We’re building new plants and creating innovative new products around the world. Eastman has established a new level of earnings performance that we are confident we can continue to build upon. The time has come. The time is now. We’re the men and women of Eastman and we invite you to watch us grow.

www.eastman.com

We have more locations. We have in-store banking. We have extended hours. We have banking all day on Saturday.

Mike Northcutt President, Longview

And we have Mike.

At Southside Bank, we feel that itâ&#x20AC;&#x2122;s important to look for new and innovative ways to make banking easier. But innovation and new technology arenâ&#x20AC;&#x2122;t much use without Mike and other Southside Bank employees like him. Feel free to come by and meet with someone and let us help make your banking easy. By the way, Mike is a Longview Lobo and attends most home games.

Banking Made Easy. We Promise. www.southside.com

Michael Michael W. W. Scott Scott,, D.D.S., D.D.S., M.S.D. M.S.D.

A smile... the exPReSSiOn Of

health, happiness and self-esteem. Dr. Dr. Michael Michael Scott Scott has has proudly proudly served served families families in in Longview Longview and and east east texas texas with with quality quality orthodontic orthodontic treatment treatment since since 1984. 1984. Scott Scott Orthodontics Orthodontics has has built built aa reputation reputation as as aa warm warm and and caring caring practice practice that that caters caters to to families. families. Dr. Dr. Scott Scott and and his his staff staff take take the the time time to to build build personal personal connections connections with with our our patients, patients, helping helping them them feel feel completely completely at at home. home. Scott Scott Orthodontics Orthodontics isis part part of of your your community, community, and and we we enjoy enjoy being being part part of of your your life. life. Our Our patients patients know know that that we we care care about about them them as as friends friends and and neighbors, neighbors, and and not not just just as as patients. patients.

a t u p o t e v o l â&#x20AC;&#x2122;d e W ! e c a f r u o y n o e il sm

Please Pleasescan scanthis this QR QRcode codewith withyour your smartphone smartphoneapp app to tolearn learnmore moreabout about my mypractice. practice.

serving serving east east texas texas in in 44 Convenient Convenient loCations: loCations: LONGVIEW LONGVIEW

CARTHAGE CARTHAGE

MARsHALL MARsHALL

MT. MT. PLEAsANT PLEAsANT

2830 2830 Bill Bill Owens Owens Pkwy Pkwy

105 105 Cottage Cottage Rd. Rd.

1707 1707 S. S. Washington Washington

1608 1608 S. S. Jefferson Jefferson

(903) (903) 759-0282 759-0282 (800) (800) 339-2714 339-2714

(903) (903) 693-7680 693-7680

ScottOrtho.com ScottOrtho.com

(903) (903) 938-9773 938-9773

(903) (903) 577-0700 577-0700

scott scott orthodontics orthodontics

Longview Chamber of Commerce

410 N. Center St. Longview, TX 75601 903-237-4000 Fax 903-237-4049 www.longviewchamber.com 2012 exeCutive B oa r d o f d i r e C to r s Chairman Dr. Dale Lunsford LeTourneau University Pa s t C h a i r m a n Anne Hugman Hugman Architecture & Construction, Inc. Chairman–eLeCt Richard Andrews Richard Andrews Consulting Chairman of finanCe David McWhorter Gans & Smith Insurance Company viCe Chairman Dianne Swank Suzanne Cook & Company viCe Chairman Brad Tidwell Citizens National Bank viCe Chairman Tim Vaughn TVaughn Builders LLC President Kelly Hall Longview Chamber of Commerce

2 0 1 2 B oa r d o f direCtors Jill Berney Longview Regional Medical Center Pat Britton Eastman Chemical Company Cathy Cace Johnny Cace’s Seafood and Steak House Jon Cox STEMCO Jeremy DuMond U.S. Steel Tubular Products John Ray Lively Cadillac GMC Shelby Snell Oleum Operating Company Dave Spurrier Wells Fargo Advisors, LLC

2012 aPPointed direCtors Suzanne Cook Suzanne Cook & Company Jay Dean City of Longview Keith Honey Voting Member – Longview Economic Development Corporation Brett Lindig SYSCO Food Services of East Texas, LLC Judge Bill Stoudt Gregg County

Welcome As the Mayor of Longview, I welcome you to our community. Longview has experienced remarkable momentum over the last 4-5 years in spite of a struggling national economy. A new Longview is taking shape all over town. We have new schools, new churches, new walking trails, new medical facilities, new subdivisions, and new streets. We’ve also seen continued revitalization in areas such as downtown and our train depot. This momentum is the result of a collaborative effort by many people and their passion to make Longview a better community. We have worked together to make Longview a hub for many in the East Texas Region. This collaboration has been a partnership of both public and private entities. I am proud to say that the greater Longview area recently received the #1 ranking of cities in the state for job growth from June 2010 through June 2011. Our unemployment rate has been more than a full point better than the state average and nearly two points better than the national average. To maintain momentum we must continue to find ways to improve the quality of life for our residents, and I believe this community is doing that. Every day since being elected mayor in 2005, I have witnessed remarkable people throughout Longview accomplishing remarkable achievements. I am truly humbled to be given the opportunity to serve Longview. Jay dean

Mayor, City of Longview

Congratulations! You are holding the 2012 edition of Uniquely Longview, the award-winning publication of the Longview Chamber of Commerce. You’ll find it a valuable resource in learning about the many opportunities of life in Longview. One of America’s finest Christian universities, LeTourneau University, brought me to Longview several years ago. This year, I’m honored to give back to the community as Chairman of the Longview Chamber of Commerce. We have a great story to tell. Only the most professional chambers in the United States receive a 5-Star accreditation from the U.S. Chamber and Longview was honored with that recognition last year. The Longview Chamber of Commerce was also named as one of only two finalists in their budget category for Chamber of the Year by the American Chamber of Commerce Executives. The Chamber staff is acknowledged again and again for their creativity and productivity. Led by President/CEO Kelly Hall and our Board of Directors, our Chamber staff is dedicated to representing the interests of the business community and our 1,200 members. Just one example of their leadership is the Total Resource Campaign initiative which will enhance the Chamber’s ability to serve and connect our local businesses in new ways. Longview has a strong economy and one of the healthiest business climates in the nation. It is a city that works together – beginning with the productive cooperation of local governments. In a multitude of ways, the Chamber works in partnership with the City of Longview and the Longview Economic Development Corporation to build our community. A nationally-recognized Chamber of Commerce, a vibrant business climate and a city with positive civic leadership are all uniquely Longview. I invite you to come find opportunity here. dale a. Lunsford, Ph.d.

Chairman, Longview Chamber of Commerce

U L 2 012 7

OUR LOAN RATES

Loans to help you crank your dreams up to 10. LENDING SERVICES Auto Loans Boat Loans CD/Term Share Certificate Secured Loans Credit Cards Mortgage Loans

903-323-0230

•

800-256-5009

•

Instant Cash Loans Signature Loans Line of Credit Loans Recreational Vehicle Loans Home Equity/ Home Improvement Loans

w w w. e t p c u . o r g

LONGVIEW • KILGORE • MARSHALL • NACOGDOCHES • TYLER • LUFKIN • HENDERSON

Federally insured by NCUA

PUBLISHER

CONTENTS

Uniquely Longview is published annually by Hudson Graphics, Inc. and distributed by the Longview Chamber of Commerce, 410 N. Center St., Longview, TX 75601. Copyright © 2012 by Hudson Graphics, Inc. 611 S. Mobberly • PO Box 7010 Longview, TX 75607 • 903-758-1773 www.hudsonprint.com CHIEF OPERATING OFFICER Robert Mitchell PRODUCTION MANAGER John Harton EDITOR Jeri Boyd PRODUCTION STAFF Jackie Barton Bryan Boyd Jaime Castillo Anita Chapman Jill Clevenger Frank Cranston R. L. Davis Julie Denton Kenia Fernandez Starr Furnish Jacob Gerlach Paul Gerlach Penny Hummel J. D. Knight Kaylen Medlin Doreen Miles Andrea Mitchell Baxter Mitchell Rebecca Offield Wendy Pairsh Eve Pinson Larry Siela Celia Taylor Scott Whitmire

16 32 46

GRAPHIC DESIGN

94 104 W. Methvin Longview, TX 75601 • 903-753-2098 www.forbesbutler.com CREATIVE DIRECTOR Jason Butler GRAPHIC DESIGNERS Holly Forbes Jim Tilley Abbey Tyson ADVERTISING COORDINATOR Shelly Butler COPY PROOFING Glenda Ross PHOTOGRAPHERS Paul Anderson Bryan Boyd Tammy Cromer-Campbell Sam Smead Jim Tilley

Destination: Longview

Geocachers uncover Longview’s treasures.

Social Media Networking

Word of mouth advertising on steroids.

Jobs News Breaks Records

Longview tops the state in jobs created during roller coaster economic times.

MARKETING/SALES Tim Shaughnessy FEATURES WRITER Kimberly Fish

on the cover

Welcome

First Responders

Community works together as Labor Day weekend goes up in flames.

Compassionate Care

Neighbors help neighbors find quality medical care.

Advertisers

Arts & Events

City Map

Longview United

Education Guide

Annual Report

100

U L 2 012 9

ADVERTISING & GRAPHIC DESIGN

903.753.2098

WWW.FORBESBUTLER.COM

Advertisers

All Seasons Window & Door .................................59 Allied Waste Services ..........................................93 Austin Bank.........................................................12 AutoBody Express ...............................................41 BancorpSouth .......................................................3 Buckner Westminster Place .................................92 Citizen’s National Bank .......................................31 Community Bank .................................................14 Community Healthcore ........................................93 Computerland .....................................................39 Copeland Group...................................................25 Crosby Group - Lebus Manufacturing ..................27 D & H Insurance Group ........................................80 D. J. Johnson Design & Build ...............................25 Eagle Auto Glass .................................................27 East Texas Lawn Care .........................................42 East Texas Professional Credit Union ....................8 Eastman Chemical Company.................................2 Eastman Credit Union .........................................79 Express Employment Professionals .....................30 First Bank & Trust East Texas .............................40 First Baptist Church ............................................24 Forbes & Butler Visual Communications, Inc.......10 Gans & Smith Insurance Agency .........................13

Good Shepherd Medical Center ..............back cover Gregg County Historical Museum ........................56 Heart’sWay Hospice.............................................93 Heaton Eye Associates ..........................inside back Homewood Suites ................................................80 Horaney’s ............................................................38 Hudson Printing & Graphic Design ....................108 Hugman Architecture & Construction..................15 Internal Medicine Association of Longview..........92 Johnson & Pace ...................................................13 Kilgore College ...................................................89 LeTourneau University .........................................91 Longview Asphalt ................................................26 Longview (Certified Retirement Community).......56 Longview, City of .................................................54 Longview Economic Development Corp. .............55 Longview Glass ...................................................26 Longview Regional Medical Center ........................6 Maude Cobb Convention & Activity Complex ...66-67 Mobberly Baptist Church .....................................43 Morgan Stanley Smith Barney, LLC......................29 Neiman Marcus ...................................................81 Pliler International...............................................11 Prosperity Bank ...................................................26

St. Mary’s Catholic School...................................87 samsmead photocreative ....................................28 Scott Orthodontics ................................................5 Southside Bank .....................................................4 Spring Hill State Bank .........................................57 STEMCO ..............................................................44 Stragent Foundation............................................13 Suburban Extended Stay Hotel ............................79 Summer Meadows ...............................................59 Suzanne Cook & Company, LLC .............................1 TCC Photo/Gallery & Productions ........................45 Texana Bank ........................................................38 Texas Bank and Trust ............................inside front Texas Oncology - Longview Cancer Center ..........78 Texas State Technical College .............................88 Thieman & Associates, Inc. .................................44 Titanium Environmental Services, LLC ................41 Tommy N. Thomas & Associates ..........................58 UT Tyler Longview Center ....................................90 Vaca & Kirby Dental Group ..................................14 Vision Source ......................................................39 Ward Agency .......................................................58 Zeid Women’s Health Center ...............................81

P LILER I NTERNATIONA L

BUILDING RELATIONSHIPS Throughout East Texas For Over 26 Years

w w w. Pl i l e rI n te r n a tio n a l. c o m 3016 S. Eastman Road | Longview, TX 75602 | 903-758-3351 U L 2 012 11

ENGINEERING • ARCHITECTURE • SURVEYING

JOHNSON & PACE INCORPORATED

DOG PARK

VOLUNTEER. DONATE.

Commercial, residential, municipal, and industrial design ser vices for projects large and small

www.stragent foundation.org

(903) 753-0663 • www.johnsonpace.com

An Independent East Texas Insurance Agency For 123 years We congratulate Hermes on his retirement after 44 years of service to Gans & Smith and to the people of East Texas. Hermes leadership, knowledge, and dedication have helped make us the successful and trusted agency that many individuals and businesses rely on today.

Since 1889

HErMES E. PAyNE Making a difference since 1968

David McWhorter • Landon Ogilvie Hank Smith • Philip Smith • Michael Tubb

H O M E • A U T O • B U S I N E S S • L I F E • H O S P I TA L I Z AT I O N

1109 Judson Road

•

L o n g v i ew, Tex a s

•

903.757.4601

•

www.gans-smith.com

U L 2 012 13

Chosen as 2008 & 2009

TEXAS MONTHLY SUPER DENTISTS

David Vaca, DDS

Chris Kirby, DDS

903.663.0861

3121 HG Mosley Pkwy. Longview, Texas

www.vaca-kirbydental.com

14 U L 2 012

The Preferred

Design Build Team

Creative Creative Architectural Architectural Design Design Solutions Solutions and and Full-Service Full-Service Construction Construction Professionals. Professionals.

990033--775577--77220022 // 11 110055 JJUUDDSSO ONN RRO OAADD // LLO ONNG GVVIIEEW, W, TTEEXXAASS w ww ww w..hhuuggm maannddeessiiggnnbbuuiilldd..ccoom m

id scov

N / 94° 44’ 2 ” 2 5” 0’ 3 W ° 2 3

ngview

16 U L 2 012

L o r e

Photos by Bryan Boyd and Jim Tilley

Geocaching is an outdoor sport in which the participants use a Global Positioning System (GPS) receiver or mobile device to hide and seek containers, called “geocaches” or “caches.” A typical cache is a small waterproof container containing a logbook where the geocacher enters the date they found it and signs it with their established code name. Larger containers can also contain items for trading, usually toys or trinkets of little value. Geocaching is often described as a “game of high-tech hide and seek.” Caches are currently placed in over 100 countries around the world and on all seven continents, including Antarctica. After 10 years of activity there are over 1.3 million active geocaches published on various websites. There are over 5 million geocachers worldwide. (Wikipedia)

DESTINATION Two Teams of Geocachers discover Treasures in Their communiTy

by Kimberly Fish

Anna Chamness climbs out of her SUV, searching the parking lot for the rest of her team. Geocache.com flagged that a new cache had been hidden on the Paul G. Boorman Trail and she wants to be the first to log on as its finder. This treasure won’t make her wealthy, but for people with an inclination toward curiosity, adventure, mystery, and the thrill of hunting — like Anna and her friends — it will make her happy. “It’s all about the hunt,” Anna says, checking her iPhone for waymarkers described on her geocache app. “Whatever is hidden in the container is just for fun. And, of course, bragging rights.”

U L 2 012 17

While she pulls sunglasses over her eyes, Matthew Brooks

And from all indications, it’s an addictive sport. Many

and a small group of his equally curious friends are on the

include geocaching as part of vacations and family outings,

other side of the park logging longitudinal and latitudinal

primarily for the benefit of spending time in nature, but

coordinates into his GPS. He too wants to be the first to find

also for the thrill of discovering landmarks and scenic

the new cache, for bragging rights. To play this high tech

beauty often overlooked when traveling with a

game of “hide and seek,” cachers sign up for a membership to www.geocaching.com and begin a search for caches hidden in their own community, or anywhere in the world they plan on exploring. Longview has about 50 caches in the

“get-there-fast” mentality. Brooks checks his GPS device and signals to his team that it’s time to move into the deep woods surrounding a new section of the Paul G. Boorman Trail. In 2000, the government

vicinity, with more being hidden every month or so. When

lifted restrictions on civilian access to satellite signals being

a geocacher searches the map of East Texas, it’s obvious that

used by the US military. This access has given hunters and

other geocachers have had a lot of fun “hiding” things in the

adventurers a field day for orientation simply by using a

Piney Woods. Some of these are two-star hunts — meaning

handheld GPS device. With the advent of millions of users,

they can be found in a matter of minutes. Others involve

iPhone became the second most popular choice among

scuba gear, hiking picks, or high waders. The level of

geocachers because its app makes the hunt so easy it takes no

difficulty is part of the adventure.

more skill than being able to follow an arrow on a map.

It’s estimated that there are over five million geocachers worldwide, with more than a million caches hidden around the planet. The newly expanded walking and biking trail that spans

“I think this might be hidden under a bridge,” Brooks says,

three miles of paved walkway through scenic mid-city areas

reading the clues. “It might be easy to find since we’ve had

is also home to the largest collection of hidden caches within

so little rain and the creek is almost dry.”

the city limits. Good luck finding them all.

“Most caches are small containers,” Chamness says. Some are even as small as a film canister. There have only been

worldwide, with more than a million caches hidden around

a few that she’s never found. She and her team like to

the planet. From children to grandparents, no age group is

challenge each other by seeing how many caches they can

immune to the thrill of seeking a buried treasure.

find in a certain time period — loser buys dinner for the

7.0 7 32º 31' 2

N 8"

| 94º 45' 42.5

It’s estimated that there are over five million geocachers

Geocache Hotspot Paul Boorman Hiking & Biking trail

“My mom walks this trail everyday. She says it’s the best place in town to get in her daily jog. I’m surprised how nice it is out here.”

18 U L 2 012

others. Today her friends challenge Matthew Brooks and

and seemingly miles of monkey bars are not intimidating

friends to discover Longview via a cache marathon. The

to these intrepid hunters. The real question is will they

team that finds the most caches within the city limits wins

get distracted from their quest.

something money can’t buy: knowledge, memories, and, of

Anna Chamness turns to her teammates, “No one gets

course, bragging rights.

to swing until we find the cache. The clues imply it is a

Margie Harris, Tourism Services Manager with the

gateway to a castle.”

Longview Chamber of Commerce, says that geocachers

With numerous parks within the city, people of all ages

often travel to the city to hunt treasures while journeying

have multiple cool, green places to spend an evening or

through East Texas. Local destinations, historical

escape the busyness of their workday. In addition to Lear

landmarks, and city parks are becoming more than just

Park, which boasts soccer and baseball fields designed to

dots on a map — they’re an element of making memories

host state-level competitions, there are also quiet, shaded

for families and adventurers.

areas for more peaceful contemplations.

Local destinations are becoming more than just dots on a map — they’re an element of making memories for families and adventurers. “I was surprised to learn as much about my community

Longview’s treasures aren’t limited to ones hidden by

as I did when I started geocaching,” Chamness says as

previous geocachers. In fact, the history of Longview could

she climbs through a creek basin. “I didn’t even know

be viewed as one long journey toward a great, oil-rich

theses parks existed when I started and I’ve lived here

reward. The water tower that sits on the highest point within

for 11 years.”

the city is on land sold for one gold dollar by O.H. Methvin, one of the first town fathers. It was from his front porch that

The extensive elevated walking paths, turreted rooms,

surveyors first declared that there was a “long view” from

N | 94º 46' 32 32" 2 .1 .6

Geocache Hotspot

The good eats people

W 8" 70

32º 2 9'2 9

Matthew Brooks and friends survey familiar territory.

are looking for can be found along US Hwy 80: Bodacious BBQ, Johnny

Kidsview & Lear Park

Cace’s, and Pizza King.

Discover Longview Highway 80 Good Eats

Longview has multiple city parks, many with hike and bike trails. KIDSVIEW, within the Lear Park Sports Complex, is one of the local favorites.

U L 2 012 19

this outpost being platted by the railroad developers. Team Chamness and Team Brooks each have a win in the cache-finding contest. As they explore along US Highway 80 (one of the first east/west highways to cut across the United States and now a haven of kitschy treasures both architecturally and culturally) they discover there’s more to downtown than just brick streets and storefronts. They find

Longview Museum of Fine Arts has one

the beating heart of a city that has become a regional hub for

of the largest collections of regional

the entire East Texas area.

art in the area and is a community arts leader through its many art exhibits,

Brooks consults his GPS. “The coordinates indicate our cache

musical stage events, and street dances.

is close. It wouldn’t surprise me if something was hidden

This treasure pleases the eyes and ears.

near those sculptures.” He points toward the corner of Tyler

Around the corner on Fredonia Street is

and Fredonia Streets where Longview Museum of Fine Arts

the Gregg County Historical Museum,

gifts the community with a rotating display in their outdoor

which traces the gutsy history of a

sculpture garden.

town that was carved out of pine trees

“I found something interesting.” Anna holds her phone to take

and packed soil. Featuring significant

a photo of the Gregg County Historical Museum. “This isn’t

accomplishments in community development and manufacturing,

on the coordinates for our cache, but look at this architecture.”

the Museum is a must see for anyone

Having trekked around the blocks that grew out from the

wanting to discover the roots of Longview.

Art Deco-influenced county courthouse, Team Chamness and Team Brooks have explored historic churches, a cemetery that dates back to the 1800s, and a coffee shop that offers delicious lattes; popped into a photo studio to have a candid shot taken of them; and then piled into their cars for

'43.6302" N º 29 | 32

44 '

center last year and saw the

' 44 .3892" W

Discover Longview

S.E. Belcher Jr. Chapel and Performance Center

20 U L 2 012

“I came to the performing arts

'3.2808" N º 28 | 9

4º

17.6856" W

Gregg County Historical Museum

º 94

Discover Longview

the next leg of the journey to find as many Longview caches

ballet, ‘Swan Lake,’ performed here. I’ve never seen so many people dance in toe shoes before. It was something I’ll remember forever.”

Belcher Center Photo courtesy LeTourneau University

as they can before the losing team buys dinner. They follow

the backyard gives glory to whatever trinket is hidden

Whaley Street to Mobberly Avenue and head south toward

inside the cache.

a cache marked on the geocaching website as hidden near LeTourneau University.

Anna writes the team name inside the journal of the waterproof cache. She also likes to photograph the find

Team Brooks piles out of their car, intent on being the

so that she can remember details when someone asks her

first to find the cache hidden on campus. Not deterred

about unusual hunts. “We were lucky today,” she said. “No

by local neighborhood eateries, they set their focus on

one had to go swimming. This one was duct-taped to a pier

finding the prize.

beam and I’m going to take these movie tickets that were

Meanwhile, Anna has led her team past LeTourneau and

left by a previous geocacher and replace them with a pin

toward a lake because she’s read that one of the caches

from my drill team collection.”

is hidden underwater. She’s not dressed for swimming. “We’ll think of something,” she tells her teammates as they drive along US Highway 259 toward one of the many lakes that are famous to locals for water sports and fishing. “My grandfather taught me to fish at this lake. He says the bass practically jump onto your bait. But if I fall in the water you have to replace my shoes. I bought these with my first paycheck.” Charting caches often leads geocachers through unexpected locations: pastures, fields, creekbanks — think of it as off-roading for the sneaker set. Regardless of the struggles during the journey, the overwhelming consensus from geocachers across the globe is that discovering beauty in nature and seeing wildlife in their habitat is the real treasure in the hunt. The satisfaction that comes from finding an unbeaten path or exploring an area outside of

º 47

'14.2722" N

The satisfaction that comes from finding an unbeaten path or exploring an area outside of the backyard gives glory to whatever trinket is hidden inside the cache.

º 94 2.307" W

Lake ‘o the pines

33 '

Geocache Hotspot

The Longview area offers private and public lakes for the pleasure of the East Texas community which are renowned for excellent fish stock.

U L 2 012 21

Natural beauty, historical landmarks, arts and events, and good food make up some of the local treasures people discover when they get off the busy roads and stop to explore the community where they live. The impressions from these finds can’t be bought or traded, but they do become part of the fabric of memories. Memories like…bragging rights. Anna surveys her stash of cache items, leans back in her chair, folds her arm across her chest, and smiles like an experienced geocacher. “We found six caches today. Six. Read them and weep.” Brooks runs his palm across his pile, spreading the assortment

One of America’s Best

gold dollar coin like they were confetti at a party. “I’d say we

LeTourneau University is ranked by

tied. I report six finds too.”

US News and World Report as one of

Anna leans forward, her eyes bright. “Well, my team went to

of plastic figurines, a Matchbox car, Starbucks gift card, and a

“America’s Best Universities” and offers

more out of the way locations than yours did.”

flagship undergraduate programs in

“Don’t think so.” Brooks might not have logged as many

engineering, computer engineering, aeronautical science, business and

geocaching miles as Chamness, but his confidence implies

education. The university also provides

he’ll be up to any challenge she offers. “We climbed to the top

graduate and undergraduate degree

of a building. Downtown.”

programs for working adults online

Anna offers her hand in a gesture known around the world as

and at education centers around Texas

a signal of conciliation. “Then I guess we both win.”

in Austin, Bedford, Dallas, Houston, Longview and Tyler.

º 30

'18.291" N

| 9 4º

22 U L 2 012

3 18" W

The butcher Shop Bakery

' 1.8

Discover Longview

Photo courtesy LeTourneau University

Geocaching dictionary: There are various acronyms and words commonly used when discussing geocaching. CaChe – A box or container that contains, at the very least, a logbook. GeoswaG – The items that can be found in some larger caches. MuGGle – A non-geocacher.

So, you have downloaded the app for your phone or purchased your very own GPS device. Maybe you have discovered a few exciting geocaches in your area and it’s finally happened — you’re hooked on geocaching. Fear not. There is another level of geocaching adventure where you’re not only following the clues, but creating them yourself. Now that you are a serious geocacher, you’re going to need to know the lingo and get connected to the popular sites. Below you’ll find a few resources to get you further along on your journey to adventure!

How Geocaching is played: • Register for a free Basic Membership. • Visit the “Hide & Seek a Cache” page. • Enter your postal code and click “search.” • Choose any geocache from the list and click on its name.

•

Enter the coordinates of the geocache into your GPS device.

• Use your GPS device to assist you in finding the hidden geocache.

• Sign the logbook and return the geocache to its

MuGGled - Being caught by a non-geocacher while retrieving/ replacing a cache; also, a muggled cache that has been removed or vandalized by a non-geocacher, usually out of misunderstanding or lack of knowledge. CITo – (CaChe In Trash OuT) Refers to picking up trash on the hunt. dNF – (DID nOT FInD) Did not find the cache container being searched for. FTF – (FIrsT TO FInD) The first person to find a cache container. GPs – (GlObal POsITIOnInG sysTem) Also occasionally refers to the receiver itself. TFTC – (Thanks FOr The CaChe) This is often used at the end of logs to thank the cache owner. TN – (TOOk nOThInG) No trade or traveling item was removed from the cache. lN – (leFT nOThInG) No trade or traveling item was added to the cache. sl – (sIGneD lOG) Used when the participant visits the cache and signs its logbook.

Helpful Geocaching references: • www.geocaching.com • www.texasgeocaching.com • www.groundspeak.com • The Joy of Geocaching by Paul and Dana Gillin • The Essential Guide to Geocaching by Mike Dyer • The Complete Idiot’s Guide to Geocaching by Jack W. Peters

original location.

• Share your geocaching stories and photos online.

U L 2 012 23

Dr. Cary Hilliard Senior PaStor

SUNDAYS 9:30 AM ...........LifeGroups (Bible Study) 10:45 AM .........Celebrative Worship 6:00 PM............Evening Worship

WEDNESDAYS 11:30 AM ........Touch^Point Lunch 12:00 PM ........Touch^Point Service 5:15 PM ...........Mid-Week Meal 6:00 PM ...........Prayer Service

www.fbcl.org 903-758-0681 209 East South Street Longview, Texas 75601

builDing excellence with integrity

David & Jennifer Johnson

9 0 3 - 2 3 8 - 3 7 6 0 â&#x20AC;˘ w w w. D J J o h n s o n b u i l D e r s . c o m

If you have Medicare questions... We have answers.

(903) 295-4300 | (800) 236-9585 | CopelandGroupUSA.com | 1203A West Loop 281 | Longview TX 75604

U L 2 012 25

GLASS SHELVES PLATE GLASS INSULATED GLASS PLEXIGLASS CUSTOM MIRRORS SHOWER ENCLOSURES TABLE TOP GLASS BULLET RESISTANT SPECIALTY GLASS STOREFRONT DOORS & WINDOWS

SCOTT FOrbeS I brUCe FOrbeS

COmmerCIal& reSIdenTIal GlaSS

524 North Second St. Longview, Texas • 903-753-0344 www.longviewglass.biz

Serving East Texas Since 1979

Flip Kraus

Banking Center President

Suzanne Fuller

Lobby Manager/Asst Vice President Hot Mix • Cold Mix • Prime Oil • Oil Sand Base Material • AG Lime • Aggregates Longview west PLant (903)758-4428 1301 Ray St.

Longview east PLant

(903)758-0065 20 Robert Wilson Rd.

nacogdoches (936)560-0995 1616 S. University

26 U L 2 012

1218 West Loop 281

MarshaLL

(903)927-2261 1111 Commerce EQUAL HOUSING

(903) 291-5500

LENDER

JacksonviLLe (903)589-1185 1075 CR 3302

www.prosperitybanktx.com EQUAL HOUSING

LENDER

EAGLE AUTO GLASS QUALITY • EXPERIENCE • COMPETITIVE PRICES American & Import Cars & Trucks Heavy Equipment

RV’s Complete Mobile Service

WINDSHIELD REPLACEMENT & REPAIR plus door glass • vent glass • sliders • mirrors All your vehicle needs

Certified Glass Technicians • Insurance Claims Welcome Open Monday thru Friday, 8 am to 5 pm / Open Saturday 8 am to 12 noon by appointment

903-297-4883 1-800-256-4883

Hughes Springs • 2507 GILMER RD, LONGVIEW • Mt. Pleasant • Tyler East Texas Owned & Operated

If It’s

Crosby It’s QualIty.

903-759-4424 900 Fisher Road Longview, Texas 75604

EQUAL HOUSING

LENDER

EQUAL HOUSING

LENDER

U L 2 012 27

Morgan Stanley Smith Barney Longview Branch At At Morgan Morgan Stanley Stanley Smith Smith Barney, Barney, we we offer offer aa full full range range of of services services to to help help you you grow, grow, protect protect and and transfer transfer your your wealth. wealth.

Seated Seatedfrom fromleft leftto toright: right:Craig CraigA. A.Parr, Parr,Second SecondVice VicePresident, President,Financial FinancialAdvisor, Advisor,Gene GeneCastle, Castle,Senior SeniorInvestment InvestmentManagement ManagementConsultant, Consultant,Financial FinancialAdvisor, Advisor, Herman HermanBell, Bell,CFP CFP®®,,Financial FinancialAdvisor, Advisor,Daniel DanielLynch, Lynch,Branch BranchManager, Manager,Financial FinancialAdvisor, Advisor,Richard RichardJames, James,Senior SeniorPortfolio PortfolioManager, Manager,Financial FinancialAdvisor, Advisor, Dean DeanOgilvie, Ogilvie,Senior SeniorPortfolio PortfolioManager, Manager,Financial FinancialAdvisor, Advisor,William WilliamY.Y.Rice RiceIII, III,Senior SeniorInvestment InvestmentManagement ManagementConsultant, Consultant,Financial FinancialAdvisor, Advisor, William WilliamY.Y.Rice RiceII, II,First FirstVice VicePresident, President,Financial FinancialAdvisor Advisor Standing Standingfrom fromleft leftto toright: right:Karla KarlaBounds, Bounds,Financial FinancialAdvisor, Advisor,Arlee ArleeSmall, Small,Financial FinancialAdvisor, Advisor,Adam AdamGraves, Graves,Financial FinancialPlanning PlanningSpecialist, Specialist,Financial FinancialAdvisor, Advisor, Carl CarlNewman, Newman,Financial FinancialPlanning PlanningSpecialist, Specialist,Financial FinancialAdvisor, Advisor,Lori LoriJames, James,Registered RegisteredMarketing MarketingAssociate, Associate,Dianne DianneFarrar FarrarWright, Wright,Senior SeniorVice VicePresident, President,Financial FinancialAdvisor Advisor

911 911 W. W. Loop Loop 281, 281, Suite Suite 310 310 Longview, Longview, TX TX 75604 75604 Tel: Tel: 903-241-7500 903-241-7500 •• 800-388-1208 800-388-1208 Fax: Fax: 903-297-9438 903-297-9438

NY NYCS CS6903880 690388009/11 09/11

Serving YOU! Brad Tidwell

Gordon Northcutt Amanda Traywick

Greg Colquitt

President & CEO

Rekayla Franklin

Tonya Jenkins

Cliff Hale Jackie Moseley

Building relationships for over 80 years. Lakeport • Spring Hill •

www.cnbtexas.com

Longview

32 U L 2 012

People talk about products, events and service providers that

customers back time and again. And, if they’re satisfied with

they like or don’t like — and they do it a lot. With the advent

your product or service, they post comments on some sort

of Facebook, Twitter and now, Google+, that conversation has

of social media outlet... and it’s word of mouth advertising

taken on a digital, and some say indelible, dimension. Search

on steroids. According to Charlie Dunn with Tocquigny, an

engines, video sharing and networking sites represent

Austin, Texas social media agency, the primary reason for

a fundamental shift in the way consumers

establishing a presence on Facebook or Twitter is to network

With 78% of consumers turning to their peers for recommendations, business leaders can no longer dismiss social networking as a hobby. communicate with each other, and, ultimately,

with a potential customer base, build brand credibility, and

how markets will develop in a new age. Social media

create a sales environment for a business-to-business enterprise.

effectively markets products and services in a world that is

consumer’s interest for moments. Through Facebook, Twitter

“We don’t have a choice on whether we do social media, the question is how WELL we do it.” – Erik Qualman, social media expert and author of Socialnomics

or Google+ you create connections that not only hold the

Some Longview businesses have harnessed the power

customer’s interest in a conversational format, they also bring

of social media to develop credibility, increase referrals,

coming back around to the concept of relationship-based sales. In direct mail advertising or yellow pages you hold a

SPARQ CREATIVE SParq Creative – Networks that have been effective IN developing Sparq’s business profile: Twitter, Facebook, LinkedIn. “There’s an accountability level that’s generated by stepping into social

Getting great information in the hands of clients and potential

media. Customers are going to be talking about you online (Facebook,

clients is step one, but social media is really about forming

Twitter, etc.) whether you’re there or not. It’s a great way to get in front of your

a relationship which takes time.” Jayson Lane, Owner

customers for free! More relevant than a billboard. Generally a client won’t seek out information from you on a daily basis but they will check their social networks daily, even multiple times a day. It’s great to be able to communicate with your customers on a regular basis without being intrusive. Loyalty is

www.sparqcreative.com

an increasingly difficult thing to obtain, but social media users that connect with the brands they like are much more likely to continue to shop with them. When people tell others to buy your product on a social network... people listen!

U L 2 012 011 49 35

and build relationships; and by doing so, have positioned

Facebook fan pages and Twitter have become invaluable to community events such as the Downtown Market, Main Street and AlleyFest, not only for the obvious purpose of exchanging details related to sites, venue openings, special artists, and last minute changes, but also to enjoy immediate feedback from attendees and vendors regarding community events and elements that should be brought

200

Number of Users (Millions)

themselves as leading voices in their field.

150

100

www

back for the upcoming functions. The City of Longview, the Longview News-Journal, and even the Longview Police Department have harnessed the power of Twitter to better communicate important news, emergency procedures, detours, accidents, and even what the mayor is doing during the day to the social network community.

Years to Build a Followship Radio took 38 years to build a followship of 50 million users; TV took 13 years; the Internet took four years; and Facebook added 200 million users in one year. National businesses have already discovered the benefits of utilizing social media sites for recruitment purposes (with 95% of those plugged in to LinkedIn), so it’s time to turn

SAMSMEAD PHOTOCREATIVE

Radio took 38 years to build a followship of 50 million u

SAMSmead PHOTOCREATIVE – Created an iPhone app, networks via Facebook fan page and is on Twitter to communicate WITH other photographers and potential clients. “Through Facebook, a blog, email, texting, website, LinkedIn, Twitter, iPhone

education to stay up with what’s new, but I believe that the person who stays up

apps and soon to come, an iPad specific app, there are so many new and

with the current trends in marketing wins.” Sam Smead, Owner

creative ways to reach the customer these days. The way I reach out to my clients has evolved in the past few years. I can post a status update on Facebook that I have a need for a model for a photo shoot and have 10 replies from interested followers in just a few minutes. There are so many ways to get the message out now that it can be a little overwhelming. There is no single definitive way that works best. Older clients (grandparents) don’t text. Younger clients (high school seniors) don’t email. The young moms seem to do a lot of Facebook and texting. Business people like to email and text. Since we have a diversified studio that caters to all types of clients, we try to do it all. It takes a lot of time and constant

34 U L 2 012

www.samsmead.com

Years to Build Up a Followship

38 media marketplace into benefiting the nearly cost-free social

The Longview Chamber of Commerce has revolutionized

your company’s bottom line as well. Following the example

the way it communicates with business leaders, tourism

of others, it’s imperative that local businesses consider ways

coordinators, prospective newcomers, and government

they can stay relevant to modern consumers.

entities. All you need to do is visit its website at

Internet statistics point to the fact that people are bypassing

www.longviewtx.com to see why it’s becoming a recognized

yellow pages, TV ads (90% of people use Tivo or DVR and 13 skip television advertising altogether), and newspapers

leader in the industry. There you’ll see icons connecting the

these days by turning to the Internet for their information. 4 If you’re not there to capture these consumers, they’ll turn 1 to the business that does have a web presence. 50 100

major event it creates, iPhone apps, blogs, YouTube videos

Chamber of Commerce to Facebook fan pages for every

and Twitter connections. Then you’ll understand how the Chamber is setting the bar for Longview business. 200

Number of Users (Millions)

With more than 200,000,000 blogs online, and 38% of those posting opinions about products or services, can local business afford to miss a chance to be endorsed by this form of communication? Not if they want to remain vital.

(www.youtube.socialmediarevolution2)

CHICK-FIL-A

users; TV took 13 years; the Internet took 4 years; and Facebook added 200 million users in 1 year.

Chick-fil-A – Created a Facebook fan page. Corporately on Twitter, Cathy family blogs, and, locally, utilizes a youth-based marketing team to update media and network at events. “Chick-fil-A uses social media for staying “in touch” with our Raving Fans.

to the many customers who we like to think of as our friends.

Chick-fil-A’s founder, Truett Cathy, began business back in 1946 in Hapeville,

On a local level, we use Facebook as our primary use of social

Georgia at a little diner that he named the Dwarf Grill. He built the business

media. On a corporate level, Chick-fil-A uses Facebook, Twitter,

through personal relationships with his customers, and has modeled the

Chick-fil-A Insiders (email), and the Cathy family has a blog.

importance of building personal relationships as a way of building a healthy

All of these not only keep our customers informed about marketing

business and influencing our communities in a positive way. Over the past

and influence events, but also give constant insight into the

66 years, when Truett would personally serve maybe 100 “friends” per day

“heartbeat” of who we are as a company.” Chuck King,

in his neighborhood diner, we now serve several thousand people per day

Chick-fil-A Franchise Owner, Longview

in each of our restaurants nationwide. As you might imagine, our ability to maintain relationships in a personal way with those we serve daily has become stretched, and we are always looking for ways to stay closely knitted

U L 2 012 49

WHICH SITE IS RIGHT FOR YOU?

The aspect of social media that makes it a marketing gem is that, in this relatively inexpensive forum, businesses can develop relationships with consumers that they previously were unable to meet. According to Jody Underhill and Eric Kurit of Upside Down Iceberg, here are the benefits to businesses of any size with an intentional approach to social media:

• Makes a business credible to consumers • Increases referrals by customers • Creates new relationships with potential customers

When it comes to choosing which social media site is the best to extend a company’s brand, there are four common rules for success that Erik Qualman suggests in his book, Socialnomics:

1 2

1 2 3

1 2 3 4

• Allows business to demand higher prices, based on new interest • Gives outstanding visibility to consumers

F i2 n d i n t3e r e s t4e d p e o p l e

• Creates familiarity with consumers

G i3 v e q u4 ality content

• Builds a level of trust

C a4ptu re th eir in f o rmat i on

• Allows business to offer products or services

Stay in touch and build relationships

• Business perceived as a leading expert

MOBBERLY BAPTIST CHURCH Mobberly Baptist Church – Active on Facebook, Twitter, iPod broadcasts and participates in simulcast broadcasts of national events. “Mobberly Baptist Church is committed to leading ALL people into a life-

we are enabling our members to take this and invite the people that they

changing, ever-growing relationship with Jesus Christ. Social media is a

have a connection with. Our highest priority in communicating is to convey a

way for Mobberly to connect more people to our church, our mission and the

genuine touch in a high-tech world.” Dr. Glynn Stone, Senior Pastor,

message of Jesus Christ. We want to meet people where they are and help

Mobberly Baptist Church

them to grow spiritually, and online is where a lot of people are spending their time. Posting sermons online and allowing people to submit online prayer requests is a way to connect with those who may not be able to join us on Sunday morning. We continually evaluate the success of our publicity in the East Texas community, and the most effective way to publicize our events is through personal invitations. When we post an event on Facebook,

36 U L 2 012

www.mobberly.org

Chris Brogan, New Marketing Labs, offers this caution:

populations of Sweden, Ireland, Switzerland, Norway, and

Stay consistent with an online presence and never offer

Panama combined, and Google+ entered the social media

services before qualifying if the customer is right for your

arena with a phenomenal number of participants during

market. Because social media tools cost less than traditional

its field trial, then there’s bound to be a few interested

advertising, the temptation is to test one’s toe in the Internet

parties willing to follow local business leaders right here in

media waters and then think that’s all that needs to be done.

Longview, Texas.

It takes more than a Facebook page to be successful. Business needs to connect and maintain conversation with clients and consumers to receive credibility. The overwhelming marketing benefit of social media is found in the word

ResouRces:

– www.chrisbrogan.com – www.upsidedowniceberg.com – www.youtube.com Search: Social Media Revolution 2

“social”— it’s all about creating relationships. This implies regular attention, varied and credible content, and integrity in the Internet marketplace. With the realization that if Facebook followers were members of a country, and that country was the third largest in the world, it stands to reason that there’s a market share for Longview business on the web. If Ashton Kutcher and Brittney Spears have more Twitter followers than the

KLTV 7 KTLV 7 — Facebook Fan pages, Twitter

IT’LL Do DeLI

“The nature of our culture today is that

It’ll Do Deli — Facebook fan page and Twitter to advertise sandwich specials and yogurt of the day.

people want their news and weather

“We enjoy connecting with our customers through Facebook and Twitter.

when they want it, where they want it. So

While social media outlets can be useful marketing and/or promotional tools

many people are using their phones and

for many businesses, we generally prefer using it simply to get to know our

computers to stay aware of what’s going

customers better. It’s nice to be able to share some of our daily experiences

on that they’re not content to wait til 5pm or 10pm for a broadcast. And if

with our friends now and

we’re not there providing the new feeds or the weather updates they’ll go to

then. We care about what’s

someone who is. KLTV has used Facebook connections for a few years to connect

happening in their lives.”

with viewers, but in the recent days we’ve seen a huge increase in followers,

Kevin and Julie

and people appreciate that we keep the news fresh, reliable and credible.”

Richardson, Owners

Mark Scirto, Chief Meteorologist, KLTV

U L 2 012 49

Meet the team that treats you like a STAR.

L-R: Johanna Hodges, Terri Lynn Hodge, Coy Reese, Lucas Ponder, Ricardo Bazea, Kim Anderson

2 LOCATIONS TO SERVE YOU IN LONGVIEW 3814 Gilmer Road - 903.295.0896 • 910 E. Marshall Ave. - 903.553.9128

www.texanabank.com

Horaney ’s , Inc. Celebrates 71st Year In 1940 Harry and Lorene Horaney opened a feed store in Downtown Longview at 207 N. Court. Horaney’s quickly became a community gathering place. The business grew, evolving out of its rural heritage, and carrying new merchandise to keep pace with the changing society. The store began to attract homeowners as well as farmers, and Horaney’s Feed Store flourished. Albert, Harry’s son, married Betty Barkett of Marshall in 1958, and together they worked with Harry until Harry’s death in 1977. Albert relocated the store to a larger and more modern building at 301 W. Methvin. Today it remains the same friendly store it was in 1940. In 1996 Albert Horaney died, and as a tribute to his memory, the City of Longview changed the name of Court Street to Horaney Street. Betty, like Albert and his father Harry, has enjoyed helping many people over the years, never wanting recognition.

Today Betty Horaney continues the business with her son Ron, representing the third Horaney generation to run the store. Customers still come downtown to browse, shop, have a cup of coffee and visit, and find a large supply of birdfeeders, birdhouses, fountains, plants, chemicals, organic products, sprayers, garden seeds, farm supplies, horse supplies, tools, cattle feeders, wire, and an endless array of other items. Giving back to the community for all the goodness shown the family, Betty is active in many worthwhile projects in town. It is Betty Horaney’s hope that the Horaney business will continue through her son, and one day pass to her four grandchildren, keeping the family tradition alive in Longview. “God has blessed me,” she says, “not only with my family, but with my customers and the many friends I have made throughout the years through this wonderful business.”

903-753-3661 301 W. Methvin St.

38 U L 2 012

www.horaneys.com

Open Mon - Fri, 7- 6 pm; Sat, 7- 2:30 pm

Betty & Ron Horaney Horaney’s, Inc.

U L 2 012 39

We live, work and play right here in Longview. Proud to support our community, everyday.

See how personal banking can be.

fbtet.com

2395 H.G. Mosley â&#x20AC;˘ Longview â&#x20AC;˘ 903-757-4000

Member FDIC

Serving

EAST TEXAS for

32 years

The opportunity to give to those in need has been one of the unsung fulfillments in the history of our company. We thank our family of clients who entrust us to serve them with quality care and concern, which in turn allows all of us to “pass it on” to those in need in our community.

east texas lawn care 903.758.7545 PROFESSIONAL GROUNDS MANAGEMENT SINCE 1980

STEMCO employees are dedicated to safety, quality and innovation.

an EnPro Industries company

44 U L 2 012

STEMCO, (Specialized Truck Equipment Manufacturing Company) is a leader in the technology and manufacture of commercial vehicle wheel end, braking and suspension components, as well as fleet information systems.

SAFEST

STEMCO LP - USA 300 Industrial Blvd. Longview, TX 75602 (903) 758-9981 â&#x20AC;˘ 1-800-527-8492 FAX: 1-800-874-4297 www.stemco.com

JOBS NEWS in

V G IE W N O L BREAKS RECORDS Longview tops the state as an exampLe of how a diversified economic base creates a job-friendLy environment, even in

economic times by Kimberly Fish

46 U L 2 012

Longview Tops 25 Texas Areas in Overall Job Creation Setting a record among all Texas cities, Gregg County

added 1,000 this past year and earned an “attaboy” from the Texas Workforce Commission. To add accolades, last

summer fewer Gregg County residents were unemployed than in any other county in Texas. Several factors lead to

this statistic, but the easiest to pinpoint are: a well-trained

Several prominent resources point to four main reasons why Longview continues to hold its head above water during an economic period that’s drowning others:

Centered with energy-related industries • Maintains a low Cost of living and low Cost of doing business • Presents a balanCed housing Market • offers a regional healthCare hub

pool of skilled laborers, various sectors for employment,

and an unemployment rate that is a full point higher than

the state average. With more people getting paychecks, the whole city has reason to celebrate.

Restaurants are full, retail outlets boast returning

customers, and new businesses are giving Longview

serious consideration since official indicators point to

the number one spot in the state’s record for job creation. Longview’s business owners, area high schools, and a

growing economic base prove the opposite of national headlines. With so much media attention on jobs, job

creation, the potential for another recession and desperate recovery efforts by all corners of the marketplace, getting something right is a reason to crow.

This data isn’t new, and, kudos to local business people, it hasn’t changed much either. From the business owner

to the person on the assembly line, everyone in this area is pulling his own and helping create an atmosphere for growth. The community pride shows.

The Marketplace Shines The redevelopment of Longview’s downtown

area — building facades, better roadways and parking,

restaurants, outdoor markets, and new shops — has created an energy that’s mobilizing downtown and is spreading throughout the city. Entrepreneurs are opening trendy shops, chefs are staking their reputations on their grill

skills, and artists are taking their products to the streets in a rejuvenation of an urban marketplace. Last fall, the

Longview Museum of Fine Arts expanded its downtown influence with the addition of ArtWorks — an art

center for children. These endeavors do create jobs in downtown, but the real impression is felt with the renewed buying power local

residents provide through confidence in their local marketplace.

U L 2 012 47

Growth in jobs and development aren’t limited to

Moody Says We’re Strong

owners have touched almost every corner of the city.

Every summer there’s anticipation of what the nationally

Mexican market, and other businesses are renovating

economic factors. Nobody’s biting nails, but it’s nice to

restaurant market in the middle of the Loop District.

data and study trends across the nation. In their extensive

go by, setting up shop in Longview is a good thing.

good news comes from a steady performance. Recovery

downtown though. The momentum and investment by The Pine Tree area prepares to welcome an expansive

recognized firm Moody Analytics will say about local

pre-existing locations to meet the demand of the local

hear what others say when they peek into our community

If the lines outside the Genghis Grill are anything to

analytics report issued last year, Sean Maher reports that

Fish City Grill opened in December of last year and

in Longview is happening and jobs previously lost to the

Corner Bakery Cafe is planning for a north Longview

location as well, not only looking for quality employees, but whetting the appetites of

recession have been regained. The best news of all is that

the unemployment rate has dipped below 7% for the first

time in two years. Construction

consumers who have a proven

projects — to include schools

track record of supporting

and roadways — will keep

top-notch restaurants. Business

activity going for several more

owners from specialty cupcake

years and homebuilding is

shops to major fabric retail

expected to pick up given

outlets know that renovating

the significant number of

pre-existing structures and

single-family permits that

committing to a shopping

have been issued recently. The

public that likes convenient

report continues to highlight

locations is a win-win in

our area strength in durable

today’s economy.

Retail Dollars Stay Local

goods, and how some of our © Corner Bakery Cafe, 2011.

With a Facebook page to keep local consumers motivated, The Longview Economic Development Corporation

continues the I Shop Longview campaign it launched to remind consumers how spending just 5% more of their paychecks shopping in the community (as opposed to

shopping in other towns or the Internet) would impact the local infrastructure by $225 million and potentially create up to 1,800 new jobs. Dr. Ray Perryman, of the

economic analysis firm The Perryman Group, revealed that consumers typically “leak” 19% of their shopping to other communities. This applies to retail as well as

manufacturing purchases. To stop this significant loss, the I Shop Longview program works with local retail and restaurant outlets by offering an incentive card. Local vendors indicate when purchases qualify for

the card and consumers can turn in their I Shop Longview

cards after ten punches to enter contests for prize drawings. Local businesses also have motivation to keep their

supplier purchases local because the annual effect on community programs is so significant.

48 U L 2 012

biggest manufacturing plants

are recording profits and plan

to reopen previously closed facilities. Mining and energyrelated industries continue to be the top job arena for this

area. Because of the area’s ties to the Haynesville Shale, the

largest depository of shale gas in the nation, it’s anticipated that drilling and related services will see an increase in

activity of a predicted 14%. Being the closest metropolitan area to offer restaurants, hotels, medical services, and housing, Longview is in a great position to continue riding out whatever dismal economic news is delivered by Washington, D.C.

SaLeS Tax Revenue

$25,524,164 (as of October, 2011)

The Whole Package

attention to Longview’s ability to navigate job news and

In this past recession, many of the local policy-makers have

emulate what we do so naturally: live well.

determined that to survive in a diversifying environment

economic development, other communities will try to

Longview has to be proactive in recruiting a variety of

The Paul G. Boorman hike and bike trail covers several

the past include the location of SYSCO and venerable

observation, one of the most popular venues in the city.

major distribution center. Maintaining a vibrant business

major traffic arteries, it’s the respite everyone seeks after

keep generations returning to Longview for business, and

lures employers and employees to Longview is the Lear

community. One of the reasons there’s such a large pool

for outstanding facilities necessary to host multi-league

new businesses to the area. Successful ventures from

interior miles of Longview’s landscape and is, based on

retailer Neiman Marcus choosing the Longview area for a

Known for a peaceful park-like setting connecting two

community and an urban living environment is what will

a busy day at work. Adding to the quality of life that

that’s what keeps the satisfied work force staying in this

Park complex, which has gained a regional reputation

of skilled labor to draw from in this manufacturing and energy-rich employment field is in a phrase — quality of life. The ease of community living, cost of living,

area school districts, entertainment and natural beauty translate into qualities that can’t always be packaged together in metropolitan areas.

With the whole state, and who knows, even the nation, turning their

U L 2 012 49

events. Hotel managers have pointed to sports tourism

as a major draw for the area, but until one sees a soccer

or baseball tournament underway, it’s hard to appreciate how significant the influence of hundreds of out of

town families descending on the city for a weekend of

fun and competition can be. In addition to traditional sports,

non-traditional sporting events like the Great Texas Balloon Race, typically held in late July, also fill hotels, retail

currenT populATion White

51,971

Black or african american

18,298

asian

1,017

hispanic or latino

12,870

outlets, and restaurants for a week or more at a time. This

nationally known event brings up to 55 balloonists and an estimated 30,000 fans from across a three-state region to

coat of paint, new countertops, carpets, and appliances

drifting across treetops and getting a different perspective

just took on a big-ticket emphasis as DIYs and renovation

Longview, and it’s not just for the therapeutic benefits of

on life. It’s about money. The 2011 race offered the largest purse in event history. Sometimes the job growth that’s

felt in our community begins when a traveler attends one

of the numerous large group events like Party in the Pines

and sees first hand how the temperate climate, lush natural resources and supportive community make living here an easy choice.

AreA Home SAleS 2,027 homes sold

AverAge Home price $170,000

ToTAl DollAr vAlue SolD $342,498,559

currenT invenTory 1,680

Per Real Estate Center, Texas A/M University

Homes Sales With new jobs, come families. And families need a place

to live. Thanks to low interest rates, home ownership has never been easier. Outshining other areas, an upturn in the housing market sales gives a year-end boost to the local economy. The average price for homes selling in

Longview rose to just over $150,000 last year as reported by the Longview Realtors Group Association. Local realtors point to a good selection of homes on the market, new schools, improved roadways, and a large variety of retail options as reasons many folks relocated to Longview last year.

Good news to local handymen is that most buyers are looking to purchase move-in ready homes. That fresh

50 U L 2 012

impact the economy’s bottom line, too. Shopping locally specialists doll up the ranch homes and bungalows of

Longview. With new jobs in the marketplace and new

industries moving in, Longview has become a buyers’

market. There are few large tract home settlements, but

plenty of roomy established neighborhoods. Several custom home neighborhoods dot Longview as well as trendy

condo-style living. And because land prices have remained steady, expansion toward rural areas has provided large

lot living at an affordable rate. Not to be overshadowed, apartments are plentiful and new rental properties have been created in several sections of the city.

Demographics

East Texas Regional Airport

The Longview Chamber of Commerce, in one of its many

Begun in 1935, the East Texas Regional Airport is an active

services offered to prospective business developers,

hub for privately managed jets and commercial planes on

makes available the details of various and extensive

a 300-acre industrial airpark. It supports area business in

demographic reports. This key information is essential to

import/export flights as part of the Foreign Trade Zone

business investors considering relocation or expansion.

status (a federally guaranteed ability to import goods for

Kelly Hall, president of The Longview Chamber of

manufacturing and export a product without paying federal

Commerce, says, â&#x20AC;&#x153;We subscribe to Claritas annually to

tariffs) and through daily American Eagle commuter flights

help local business better understand the change in area

between Longview and Dallas. According to a report issued

demographics and trends.â&#x20AC;? New retail and restaurants are usually the first to inquire about the average age of consumers in a given area and, Hall explains, having updated information from an outside source can prove important in a

by the Texas Department of Transportation, the airport and privately-associated businesses generate about $55 million toward the local economy. Because of its rare 10,000 foot runway, the airport has potential to serve as a hub for cargo carriers and postal corporations. After last

variety of business expansion decisions.

summerâ&#x20AC;&#x2122;s wildfires, the airpark became command central

Understanding the market makes

for fire prevention and containment procedures developed

decisions for business owners and

by the US Forest Service.

event planners easier when targeting potential customers.

U L 2 012 51

Train Travel

20-50 passengers per day. A proposal is in the works for a

Amtrak passenger rail service is available on the Texas Eagle

along the I-20 corridor. Local rail advocates say the high-

through a historic downtown terminal that is scheduled to undergo an extensive remodel. Thanks to grants and

hardworking train supporters, the depot is anticipated to

be remodeled in a historic ambience and to service multiple transportation venues. Remarkably, even in its current

limited space, Longview’s Amtrak rail station is the second busiest in the state of Texas and the fourth busiest station

along the Texas Eagle route. The Longview Amtrak provides passengers with connections to area cities Nacogdoches,

high-speed rail system from Dallas/Ft. Worth to Shreveport speed service will create additional evacuation options in case of disaster and trim the reliance on automobile

travel for commuting. “It’s so much more cost effective to

build a new railroad than a new interstate highway,” says Kelly Hall, president, Longview Chamber of Commerce.

Longview’s potential growth as a whistle stop along the rail system would impact the economy and enhance tourism in East Texas.

Houston and Galveston, as well as Shreveport, Louisiana by

Longview is served by two freight railroad lines. Burlington

Antonio stop each morning (Chicago-San Antonio) and each

through Longview. The Union Pacific Railroad has 25 daily

motorcoach. Daily trains between Chicago, Illinois and San

evening (San Antonio-Chicago) in Longview. It serves about

52 U L 2 012

Northern Santa Fe Railroad operates two trains daily trains through Longview’s facilities.

Infrastructure Residents, commuters and visitors have several means to access the area. One Interstate freeway and two U.S. highways run

through the City of Longview, and in addition, four Texas state highways also converge in Longview. Two Texas state highway spurs serve to connect highways in Longview and are one of the components that make travel in the city so convenient.

Interstate 20 is an east/west freeway that connects Longview to Dallas, approx. 125 miles (201 km) to the west and to Shreveport, Louisiana, approx. 60 miles (97 km) to the east. U.S. Highway 80 runs through the central district of Longview. U.S. Hwy 80 was once a coast to coast highway from Tybee Beach near Savannah, Georgia and ran continuously across the southern part of the United States to San Diego, California. Today its western terminus is Dallas, Texas, making the length only 1,032 miles (1,661 km).

U.S. Highway 259 is a 250-mile (400 km) north/south spur route connecting U.S. 59 from Nacogdoches, Texas and U.S. 59 near the Oklahoma/Arkansas border just south of Fort Smith, Arkansas. Before Interstate 20, US 259 went through the center of Longview on a route that now is designated Texas State Highway 31 and Spur 502.

Texas Highway 149 is a 33.9-mile

Texas Highway 31 runs 143.3 miles (230.6 km) east/west between Longview and Waco, Texas.

gates much of Longview from its east

(54.6 km) north/south highway connecting Longview with Carthage. Texas Highway 300 is a short 18.62-mile (29.97 km) highway connecting Longview to U.S. 271 in Gilmer, Texas. Texas Highway 281 is a 19.3-mile

Spur 502 connects north/south traffic between U.S. Hwy 80 in central Longview and U.S. Hwy 259 north of Longview. Spur 63 runs north/south through Longview connecting Texas Highway 31 at its Longview terminus with Spur 502 north of Texas Loop 281.

(31.1 km) loop highway that circumnaviconnection at I-20 east of the Gregg/ Harrison county line to I-20 in Longview. It runs northward, westward, southward and eastward around the city.

U L 2 012 53

KEEPING SERVICE

Friendly

and BANKING PERSONAL

MAIN BANK

HOLLYBROOK BRANCH

Coming Spring 2012

3700 GILMER ROAD

202 HOLLYBROOK DRIVE

MONDAY – THURSDAY Lobby: 9:00am-4:30pm • Drive-In: 7:30am-6:00pm FRIDAY Lobby: 9:00am-5:00pm • Drive-In: 7:30am-6:00pm SATURDAY Lobby: 9:00am-12:00pm • Drive-In: 9:00am-12:00pm

MONDAY – THURSDAY Lobby: 9:00am-4:30pm • Drive-In: 7:30am-6:00pm FRIDAY Lobby: 9:00am-5:00pm • Drive-In: 7:30am-6:00pm SATURDAY Lobby: Closed • Drive-In: 9:00am-12:00pm

ROBERT GADDIS Sr. Vice President Commercial Lending

GLENDA BURT Sr. Vice President Auditor

LES MENDICELLO President & CEO

TAMMY GIBBONS Sr. Vice President Cashier

SHARON COPELAND Sr. Vice President Mortgage Lending

DAVE GRUPPI Sr. Vice President

Tommy N. Thomas & Associates T HE W ARD A GENCY

Employee Benefit employee benefit specialists of east texas

We Offer : IRAs

. SEPs . Simple Plans

• College 529 Plans • Individual 401k Plans • Retirement Plan Rollovers & Transfers • Financial Plans • Estate Plans & Tax Advice • Investment Income Tax Advice Our practice also includes the preparation of monthly, quarterly and yearly bookkeeping, payroll and accounts payable for companies.

First Name Last Name, Designations Agency Name Agency Name 2 456 test test holly, NC 78945 2836-A Bill Owens

903-297-9933 Parkway, Longview

Return service requested Member FINRA, SIPC

58 U L 2 012

The Ward Agency Offers: Group Medical Plans Group Dental & Vision Life Insurance Disability Insurance Executive Benefits 401(k) Plans www.thewardagency.com 1800 NW Loop 281, Suite 302 Longview

903-297-5546

First responders

when circUmstances are dire, the resiLient character of peopLe shines strongest by Kimberly Fish

60 U L 2 012

The backup beeper’s strident warning pierced the hot, stale morning air as yet another 18-wheeler from Mississippi delivered hay to a rancher in Texas ravaged by the drought last summer. The cattle that hadn’t been sold off had crossed property lines desperately looking for green grass. The rancher wiped his sweaty brow, dumbfounded by the irony of having to import hay. The greatest drought in 50 years left an imprint on Texas that won’t easily be forgotten. By September 2011, east Texas was 15 inches below normal rainfall, leaving lake bottoms cracked, pine trees dropping needles, farms wracked by withered stalks, and ranches depending on outsiders to preserve their stock. Even if winter rains brought relief, it wouldn’t be enough to replenish the millions of dollars lost to the whims of the 2011 La Nina weather pattern.

U L 2 012 61

But the cursed weather story isn’t all about loss, because

The men and women braving the flames had to work

when circumstances are dire the resilient character of

through the sizzling, arid day and into the endless night,

people shines strongest. That was proven true during the

often times with no idea how the fires would spread

alarming wildfires that scorched east Texas last Labor Day

because of the precocious nature of the winds. Normal

weekend. Within hours of Tropical Storm Lee drenching

strategies about fire behavior were proven unreliable as

Louisiana, the outer bands of high-speed winds stirred

fires jumped highways and trenches with little regard for

simple grass fires into raging, acre-eating disasters that

standard operating procedures. Relying on GPS, satellite

changed lives, literally within minutes. Cell phones dialed

imagery, and the groundswell of information blazing across

9-1-1 in record numbers as the whines of fire engines cut

social networking sites, homeowners and first responder

through the peals of church bells that Sunday morning.

firefighters attacked back. In some cases, it was the sheer

The response from neighbors, and boTh volunTeer and professional firefighTers, gave new meaning To The Term “firsT responders,” and Their acTs of humaniTy in The middle of naTure’s wild TwisT revealed whaT’s besT abouT The people of Texas — They drop everyThing To help each oTher in a crisis. Homeowners, neighbors and ranch help, some armed

act of perseverance that proved the most effective tool.

with nothing more than garden hoses and kitchen

By Monday, an Emergency Operations Center was

extinguishers, were the first on the scene to save and

situated in the Maude Cobb Convention and Activity

preserve homesteads. It’s unclear just how many homes

Center, beginning the process of providing refuge for

and businesses were saved by those brave souls who

people, livestock and pets dislocated by the tragedy. At

woke that Sunday morning expecting life as usual and encountered scenes imagined straight from the doors of hell. But the thousands of acres burned that weekend could have been so much worse had it not been for the dedication of trained professionals coupled with the passionate desperation of neighbors helping neighbors. Those fighting the fires didn’t have an easy battle. High winds and dry, brittle grass ignited skyscraper high flames that licked pine trees like lollipops. Within hours the skies over Longview

one point, the Longview Fire Department reported 82 fires in Gregg County, with only one structure lost during that day. Several news organizations utilized various media outlets to inform, redirect and warn the population about dangerous areas resulting in remarkably smooth evacuation procedures across east Texas. With correct and important data flowing as fast as the flames, panic didn’t get a foothold in this soil. Information proved a real asset in preventing significant loss of life.

were saturated with inky black stains and clouds the color

As another day rolled into night, smoke and ash-laden

of thunderstorms instead of the usual clear 105-degree day.

clouds became hazardous to the people on the front lines

62 U L 2 012

of fire support. The winds just wouldn’t move the clouds

As smoke clogged the skies and ash littered rooftops of

away and air safety issues became a real concern, even for

those in nearby towns, volunteers recognized that the

people not in the direct line of fire. Schools banned children

firefighters were wearing down due to the extreme heat,

from playing outside and doctors’ offices saw an increase in

both in the atmosphere and from the flames. Facebook and

asthma-related illnesses. With flames blazing all over the state, a record 16-mile

Twitter became invaluable information tools as churches and community groups united to provide food and water

long fire burned through Bastrop at the same time local

to those battling the blazes. Facebook pages were created

resources were going to fight everything that smoked in

for specific wildfire areas while constant updates provided

this four-county region. The United States Forest Service

information relating what roads were closed and where to

and Texas Forest Service were taxed to their highest levels.

bring livestock for refuge. Because the generous nature

Yet the people of east Texas didn’t crack under pressure. They found renewed strength in the slight change of wind direction and buckled down to contain the wildfires they knew about, and to prevent new ones from spreading further. East Texas Regional Airport became a strategic base in alleviating a major problem: access to water in rural areas. The United States Forest Service set up an air tanker

of east Texans has been evident in so many crises, it’s no surprise that this situation brought out volunteers by the hundreds who wanted to provide meals and support to firefighters, clothes and furniture to people who lost homes, and transportation to those whose cars burned in their garages. Facebook and Twitter became the networks of humanitarian assistance. In some cases the fire departments had to re-Tweet that they’d been inundated with materials. Social networking worked maybe too well.

operation base on the terminal apron to service airborne

Maude Cobb Convention and Activity Center became

water tankers that mixed water from area lakes with flame

a respite for those driven away from their homes by

retardant and dropped hundreds of gallons per second in

imminent danger. In a camp setting reminiscent of

areas too difficult to reach by traditional methods. Because

Hurricanes Katrina and Rita, the MCCAC, in partnership

of the success of this system and the coordination efforts

with the American Red Cross, took over the care and

at East Texas Regional Airport, future emergency response

maintenance of individuals and families who wondered

operations may be based at the airfield.

if they’d ever see their belongings again. The arena

U L 2 012 63

became a second home for pets and livestock that had been evacuated. Volunteers from many local areas drove horse trailers to fire-ravaged locations to coax and cajole horses, goats, sheep, cows, and dogs into leaving before the fires swept through barns and pens. With blackened lawns, and long fingers of smoking damage dividing properties, the animals were sometimes the trickiest to evacuate. Devastating to all in this community, the news of loss of human life tore through the fabric of our collective soul when a mother and baby succumbed to the flames in Gladewater.

East tExas REgional aiRpoRt bEcamE a stRatEgic basE in allEviating a majoR pRoblEm: accEss to watER in RuRal aREas. thE unitEd statEs FoREst sERvicE sEt up an aiR tankER opERation basE on thE tERminal apRon to sERvicE aiRboRnE watER tankERs that mixEd watER FRom aREa lakEs with FlamE REtaRdant and dRoppEd hundREds oF gallons pER sEcond in aREas too diFFicult to REach by tRaditional mEthods. bEcausE oF thE succEss oF this systEm and thE cooRdination EFFoRts at East tExas REgional aiRpoRt, FutuRE EmERgEncy REsponsE opERations may bE basEd at thE aiRFiEld. Still, the wildfires of Labor Day didn’t defeat the first responders. Motivated by inner resolve, they fought on, until within a week, these major fires had been contained or extinguished. In the weeks following, flames continued to pop up in pastures, interstate dividers and rural byways, but those undefeatable first responders — professional firefighters, volunteer firefighters and neighbors — were a three-corded rope no disaster could ruin. It’s estimated that by the middle of September more than 53,000 acres of east Texas were lost to wildfires, taxing the financial infrastructure of most communities. FEMA sent crews to help, meteorologists descended in number to evaluate conditions, and firefighters regrouped for a dry autumn that could feed more fires. But, the Texas character that shone through our folks in a crisis of wildfire proportion is the same in the residents that make up our cities, and that’s the kind of first response, and protection, people can count on. They’re real, East Texas people.

64 U L 2 012

U L 2 012 65

Main Lobby and Courtyard

Main Hall

R.E. (Bob) Eitelman Conference Room

Longview Rodeo Arena and Longview Agricultural Pavilions

Longview Exhibit Building

J. R. Curtis, Jr. Memorial Garden for the Blind

Maude

Convention &

Cobb

Activity Complex Maude Cobb Cobb Convention Convention and and Activity Activity Complex Complex Thehe Maude encompasses encompasses 100 100 acres acres in in the the heart heart of of Longview, Longview, just just north north of of I-20, I-20, and and is is convenient convenient to to hotels, hotels, restaurants, restaurants, clubs, clubs, shopping, shopping, and and outdoor outdoor attractions attractions such such as as golf golf courses, courses, parks parks and and lakes. lakes. Longview’s Longview’s historic historic downtown, downtown, which which is is only only minutes minutes away, away, features features museums, museums, specialty specialty shops shops and and dining. dining. No No matter matter what what your your event, event, the the personalized personalized and and efficient efficient service service of of our our professional professional staff staff will will help help make make it it your your best! best!

100 100Grand GrandBoulevard Boulevard P.O. P.O.Box Box1952 1952••Longview, Longview,Texas Texas75606 75606 ph ph903-237-1230 903-237-1230••fax fax903-236-7845 903-236-7845 email: email:maudecobb@ci.longview.tx.us maudecobb@ci.longview.tx.us www.cityoflongview.com www.cityoflongview.com

68 U L 2 012

Photo by Bryan Boyd

Art&Eventful

by Kimberly Fish

This is an overview of some of the dynamic arts and entertainment venues within the Longview community. To find specific details related to a calendar of community events or details related to performance dates, please visit www.longviewtexas.com or www.artslongview.com.

U.S. National Balloon race Announced this past summer, Longview and the Great Texas Balloon Race will host the Balloon Federation of America’s U.S. National Hot Air Balloon Championship beginning the summer of 2012 and continuing through 2014. The Great Texas Balloon Race’s reputation as a top-flight event and the efforts of Dr. Bill Bussey have landed Longview this premiere sporting event that the entire city will enjoy. Presented by Curves and the Great Texas Balloon Race, over 70 balloons will fly the skies of Longview as they chase after bragging rights, prize money and the camaraderie of a good competition. The caliber of pilots racing to win a total prize purse of $50,000 and qualify for an opportunity to represent the United States in the World Champion competition will guarantee an outstanding show for those entertained by a flotilla of hot air balloons floating over rooftops. But that’s not all... Longview will be in the national spotlight, and that translates to Real East Texas hospitality, hardworking volunteers, booked hotels, bustling restaurants and satisfied expressions from guests new to our city.

“The best pilots in the world come to Longview every summer because it’s a top notch place to fly.” It all started with one hot air balloon. Just one colorful,

— Johnny Petrehn, World Champion Balloonist

striped balloon attached to a wicker basket. That momentary enchantment has led to a 40-year avocation with the sport of hot air ballooning that distinguishes Dr. Bussey with holding world records, creating an internationally renowned hot air balloon festival institution (the balloon glow), and turning his hometown into a world-recognized leader in hot air balloon races. Now, due to his reputation, hard work, and ingenuity with the sport, he and a team of volunteers have landed a three-year contract to host the U.S. National Balloon Championship. But don’t look for Dr. Bussey in the flashiest or biggest balloon during the events. He’ll be doing what he loves best — flying a single passenger basket, Skydancer, and enjoying the feeling of flight.

U L 2 012 69

Great Texas Balloon Race Seeing hot air balloons drift across the skyline creates a sense of escape, even for those whose feet are firmly

event are located at www.greattexasballoonrace.com Want to watch the pilot competitions from your computer or smartphone? The website balloonpong.com will

planted on the ground. There’s something adventurous,

broadcast live remotes.

sentimental, and even a bit romantic about the magic of

PRCA Rodeo

floating on the air currents, going where the wind takes you. The Great Texas Balloon Race, founded by local dentist Dr. Bill Bussey in 1978, has grown from a local gathering of friends to an international competition known as the longest running hot air balloon event in Texas. This world class competition features sport and special-shaped balloons and covers a three-day weekend every summer, from dawn to dusk. Dr. Bussey created the now famous “balloon glow,” and the grounded balloon light-up (a controlled firing of the gas burners that make the balloons rise) has been copied all over the world. When the hot air

The Longview (Greggton) Rotary’s PRCA Rodeo is one of the hottest tickets in town. Fans say it’s one of the most popular bull-riding, calf-roping, bareback-riding, saddlebronc-riding, stick-horse racing, clown-dodging rodeos ever to stir up dust at the Longview Fairgrounds. The Rotarians say it’s just good, family fun. The Longview (Greggton) Rotary hosts this annual spring-time event to the delight of rodeo fans of all ages, and, as their primary fundraiser, allows the Rotary to give $30,000-$50,000 back to the community in support of local non-profit organizations.

balloons aren’t competing in races or key grabs, there are a

AlleyFest

variety of activities to entertain audiences on the ground.

This annual summer festival held on the streets of

Aircraft flights, plane demonstrations, skydivers and great musical entertainment anchor the weekend. There’s always a special “kids land,” craft vendors and fabulous food. Based at the East Texas Regional Airport, details for the

70 U L 2 012

downtown Longview features a variety of family-friendly events from dawn to dusk. Begun as an art exhibit for local artists, it’s grown into a well-rounded festival featuring 5-10K races through the historic streets of downtown, local

are grown in local backyards. With three shopping days per week during the summer, shoppers find great culinary treasures.

ArtsView Children’s Theatre Photo by Paul Anderson

ArtsView Children’s Theatre, established in 2004, is committed to a progressive theatre arts education and outreach program for area children. It provides children’s programs as a way to educate tomorrow’s audiences about the joys of the performing and visual arts. It also nurtures and national music acts on various stages anchoring the venue, original arts and crafts for sale under a covered parking garage, open doors to local shops, food – grilled, fried, and dunked in chocolate – and a popular KidsFest area complete with interactive playgrounds, music and

the development of the performing arts in our community through education, and it creates, produces, and performs works that engage the entire family. Productions, summer camps, workshops, after school classes, and seminars are offered throughout the year.

hands-on crafts. AlleyFest is popular family entertainment by day, but when the sun goes down it becomes a thriving live music entertainment district.

Christmas at the Courthouse The Gregg County Courthouse becomes an electrical theatre featuring expansive holiday light displays during the Christmas season. With two weekends dedicated to downtown family and holiday fun, the city’s starring exhibit is the Christmas Parade, which leads a long and impressive fleet of floats, antique cars, marching bands, and independent displays along the brick streets of Methvin and Whaley.

Outdoor Markets Following a seasonal pattern, three well-organized outdoor market venues meet public demand for locally produced items and the feel-good sensation of buying directly from a grower or artist. The Downtown Market features a variety of material from arts, crafts, wines, and food items to fresh flowers. This market is hosted in downtown’s Bank Alley and is usually timed to coincide with the Music on the Plaza Concert Series at Heritage Plaza. The Historic

East Texas Symphonic Band

Downtown Farmer’s Market is a traditional farmers’

The East Texas Symphonic Band (ETSB), founded in 1988,

market and is specifically designed to host locally grown

is a volunteer wind symphony made up of area musicians

and organic products. The HDM plants white tents in

under the direction of conductor Dr. James Snowden. Its

the parking lot at High and Cotton streets on a seasonal

music spans the entire gamut of symphonic wind literature

schedule. The Original Farmer’s Market sets up in the

with a high emphasis on outstanding local musicians as

extensive exhibit pavillions at the fairgrounds and brings

soloists, both vocal and instrumental. The season typically

in a variety of produce and specialty items, most of which

consists of three formal concerts at LeTourneau University’s

U L 2 012 71

Belcher Performing Arts Center and an informal summer outdoor “Pops in the Park” concert at Teague Park Amphitheatre.

Longview Museum of Fine Arts The Longview Museum of Fine Arts is a contemporary art museum originally formed by the Junior League of Longview. With a 300-piece permanent collection, two side galleries house temporary or traveling exhibits which change six times a year, with members’ receptions and artist lectures the Saturday evening before the new exhibits open to the public. Docent tours are available upon request. A creative learning center, ArtWorks, offers classes and hands-on projects. LMFA also hosts Friday night concerts in conjunction with the Live Music Fine Arts Series and is bringing Texas musicians to the museum for affordable concerts. Several fun and beneficial

Longview Ballet Theatre Longview Ballet Theatre is dedicated to enhancing our

fundraisers also bring entertainment to the museum for members and guests.

innovative and inspiring performances for local audiences.

East Texas Music and Theatre Company

For more than 35 years, Pat George Mitchell, founder and

East Texas Music and Theatre Company brings the

community by combining beauty, skill and vision to create

artistic director, has developed the talent of local dancers, several of whom have auditioned and been accepted into renowned programs across the nation. LBT’s annual

best of musical entertainment to Longview for several performances each year. Gerald Steichen of New York, whose experience ranges from chamber music to opera to

performances have been a marriage between company

Broadway to symphony, is the company’s artistic director

members and world class professional dancers performing

and offers East Texans diverse musical genres, including

such classics as Swan Lake, The Sleeping Beauty, Don

musical theatre, gospel, and opera/operetta, in various

Quixote and George Balanchine’s Serenade.

local venues.

72 U L 2 012

Longview Symphony The fully professional Longview Symphony continues a

Music on the Plaza Concerts and Bach’s Lunches

more than 40-year tradition of providing classical orchestral

For those who find themselves near Heritage Plaza in

music to Longview patrons. Maestro Tony Kalam directs

the spring and fall, a wonderful surprise will attract their

the orchestra’s four performances. Pre-concert educational

attention. Local musicians provide free lunchtime concerts

lectures are held prior to each event and guest artists

on a series schedule, both outdoors at Heritage Plaza and

and soloists perform each year. The symphony’s guild,

indoors in various downtown churches. Music on the Plaza

Ovation!, raises funds for the symphony through the

concerts feature everyone from high school guitarists to

annual Christmas Corner Marketplace held prior to

crooners who know the Sinatra tunes, and they perform

Thanksgiving each year. The symphony also holds annual

to the lunch crowd gathered on the park benches circling

children’s concerts for area fourth graders. Master classes

the plaza. Bach’s Lunches are an artistic display for local

with guest artists and orchestra soloists are held for

organists to showcase on some of the premier pipe organs

qualifying high school and college students.

in our historic churches. Both events are held during lunch

Dalton Days

time hours.

This all-day family event recreates the most infamous

Party in the Pines

bank robbery in Longview’s colorful history and also the

It wouldn’t be Memorial Day weekend without an influx

glorious demise of Bill Dalton and his gang of thieves. A

of bikes and bikers from across the southeast for the

wild west show with cowboy entertainers, musical acts and

annual Memorial Day rally. This day and nighttime event

a popular hands-on children’s area fill the Longview Rodeo

includes group rides, motorcycle activities, games, bands,

Arena for this family-friendly gun fight.

vendors, food, beverages and a few RVs. A highlight of

U L 2 012 73

the rally is the Patriotic Parade through the city with up to 300 motorcycles flying American flags and escorted by Longview police officers. Not limited to the Piney Woods, many of the events are held at the Longview Fairgrounds.

Neal McCoy’s East Texas Angel Network Benefit Concert Longview resident and country singing star, Neal McCoy, invites his celebrity friends to an annual September concert to raise funds for children with serious illness. Always an anticipated autumn event, Neal revs up the show with fun and good times and the result gives back to his fans, but ultimately to the children close to his heart.

LeTourneau University Performing Arts Series

Texas Shakespeare Festival

An annual offering of seven diverse concert and/or

of the nation’s premiere summer Shakespeare festivals.

performing arts events in a calendar season, LeTourneau University’s state-of-the-art S.E. Belcher Jr. Chapel and

Located just a stone’s throw from the city limits is one Hosted by Kilgore College, this renowned summer tradition brings a variety of high caliber stage productions

Performance Center is home to a variety of Broadway

and gifted actors to a local platform. From The Queen’s

quality productions satisfying a variety of

Tea to meet and greets with the actors, this is a fun and

entertainment tastes.

affordable departure from ordinary entertainment.

Photo by Janet Ragland

74 U L 2 012

Landmarks of Longview Tour

Freeze Your Fanny Bike Tour

During September and October of each year, several homes

This annual February bicycle tour and run takes place no

and/or businesses of architectural significance are open to

matter how cold the weather. Participants willingly “freeze

the public for a two-day tour benefiting the Gregg County

their fannies” in support of East Texas Lightnin,’ a local

Historical Museum.

delegation of Special Olympics, and for bragging rights

Multi-Cultural Festival

when they’ve completed the Tour-de-East-Texas.

Every autumn, the crossroads of several international

Zonta Antiques Show and Sale

cultures converge in Longview. Initiated by the Partners in

Every March the Zonta service organization brings in 65

Prevention network to bring together various segments of

antiques vendors for a three-day shopping extravaganza.

the community’s population, this one day event showcases

Spread over the 60,000 square feet of Maude Cobb

performance groups, food specialties and music to reveal

Convention and Activity Center, the 38-year-old event also

the similarities that blend our world.

hosts a tea room and its famous Pie Bar. Proceeds improve

East Texas Outdoor EXPO Every winter, outdoor enthusiasts descend on Maude Cobb

the economic, educational and health status of women at the global and local levels.

Convention and Activity Center for the highly anticipated

Cinco de Mayo Celebration

East Texas Outdoor EXPO. With 60,000 square feet at their

Like many in the state, Longview celebrates great history

disposal, exhibitors show off the latest and greatest in

with a great fiesta. This one, held every May at Maude

the field of watercrafts, recreational vehicles, fishing and

Cobb Convention and Activity Center, shakes the party

camping accessories. Always a popular draw, there’s an

with an East Texas marimba. In addition to the great food

indoor trout tank for kids to practice fishing.

and music, there’s also a car show and a beauty pageant.

Photo courtesy of Paisanos of East Texas

U L 2 012 75

Juneteenth Celebration and Dance

special purchases to complement the live music and

A parade, a dance and a rodeo are among the many fun

restaurant hopping. Itâ&#x20AC;&#x2122;s family and pet-friendly fun.

activities planned each June for this historic occasion,

Annual Kennel Club Competition

but the most anticipated aspect of the Emancipation Celebration is the annual Freedom 5K Fun Run, hosted by the Broughton Recreation Center.

Gregg County Fair

Almost 900 dog breeds compete in the two-day, two-show Longview Kennel Club License All Breed Dog Show at Maude Cobb Convention and Activity Center. Dog owners travel from as far as Canada for this annual competition.

The Longview Jaycees prepare a week-long, old-fashioned country fair with carnival rides, games, music, petting zoos, cotton candy, and corny dogs. Always in mid-September, the cooler temperatures bring out families and everyone enjoys the variety of good, clean fun.

Art Walk Longview Four times a year, downtown Longview galleries and businesses stay open late, and in many cases exhibit art on the sidewalk, for an after-hours venue designed to showcase local art. Art Walk provides an urban environment where many retail stores prop open the front door and offer

76 U L 2 012

Photo by Sarah Nugent

Though itâ&#x20AC;&#x2122;s impossible to list every event, several community organizations create interesting and beneficial fundraisers throughout the year, and each one is an opportunity to support a worthy cause, mingle with neighbors, and have some good olâ&#x20AC;&#x2122; East Texas fun. Please consult the Longview Community Calendar website for a complete calendar and links to event organizers.

www.LongviewTexasEvents.com

U L 2 012 77

FI GHT CANCER

TEXAS ONCOLOGY IS HOW TEXANS FIGHT CANCER, RIGHT HERE IN LONGVIEW AND MARSHALL.

Texas Oncology has a statewide network of more than 135 locations – including one in your community. We provide local access to national clinical trials and feature the same leading edge technology found at major medical centers across the globe. We’re here, around the corner – to help you fight, win, and survive cancer. TEXAS ONCOLOGY-LONGVIEW CANCER CENTER Linda Couch, M.D., Ph.D. Lewis Duncan, M.D. Larry Frase, M.D. Rama Koya, M.D. Kavita Nirmal, M.D. Neeraj Sharma, M.D., Ph.D. Matei Socoteanu, M.D. Bernard (Bill) Taylor, M.D.

TEXAS ONCOLOGY–LONGVIEW CANCER CENTER 1300 North 4th Street Longview, Texas 75601 903-757-2122

www.TexasOncology.com

TEXAS ONCOLOGY–MARSHALL 815 South Washington, Suite 100 Marshall, Texas 75670 903-927-6094

TEXAS ONCOLOGY-MARSHALL Kavita Nirmal, M.D.

• First Mortgage Loans • Construction Loans • First Time Home Buyer’s Program • Lots & Acreage • Home Equity Loans

www.ecu.org

Gina McDonald Mortgage Coordinator 903.381.6509 800.999.2328 gmcdonald@ecu.org

Your mortgage never leaves our hands.

Simply Comfortable.

Simply Convenient.

Simply Affordable.

Simply Suburban

Just What You Need Great Rates and a Kitchen

Longview, Texas longview@usimanagement.com • 3211 Hotel Way • Longview, Texas 75605 903-236-0000 • www.suburbanlongview.com U L 2 012 79

Solutions to Corporate Insurance Plans

i n s u r a n c E g r o u p ~ S i n c e 1936 ~

Trace Shappell

903.757.3760

Matt Skinner

www.dhinsurance.com

| |

Brian Bailey

914 Judson Road

Doug Diebolt

P.O.Box 3183

Charlie Summers

Longview, Texas 75606

COMFORT

• Complimentary Suite Start ® Hot Breakfast Buffet • Welcome Home Reception Dinner/Beer/Wine Mon-Thurs • On-Site Suite Shop • Minimum Two 32” LCD-HD Flat Screens Per Suite • Complimentary HBO • Down/Hypo Allergenic Pillows • Custom MP3 Alarm Clock Radios • On-Demand Games, Music & Movies

CONVENIENCE

• On-Site Guest Laundry Facility • Audio/Visual Equipment Rental • 3 Spacious Meeting Rooms • 24-Hour Business Center • In Room Remote Printing

FITNESS & RECREATION • Basketball Sports Court • 24-Hour PreCor Fitness Center • Outdoor Pool/Spa 80 U L 2 012

Make Yourself At Home®

in our spacious one and two bedroom suites featuring fully equipped kitchens along with all the comforts you need to feel at home. 903.234.0214 • 205 N. Spur 63 • Longview, Texas

for more logos goto - http://hiltonnet.hilton.com/hwlogos

volunteering

THE

| giving back to the community we love

NATIONAL SERVICE CENTER

2 3 0 1 N e i m a N m a r c u s Pa r k way â&#x20AC;˘ L o N g v i e w, T e x a s 7 5 6 0 2

WWe Women e CCare are ffor or Women 705 E. Marshall Ave., Ste. 3000 Longview, Texas 903.315.2700 www.ZeidWHC.com U L 2 012 81

Longview

city map

To receive a more detailed map, contact the Longview Convention and Visitors Bureau at 903.753.3281 or by email at info@longviewtx.com

•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

GOLF COURSES

PARKS

j1 Wood HolloW Golf Club

AKin pArK 414 Delwood Dr.

STAMper pArK Fair St. at Boyd St.

j2 Alpine Golf Club

brouGHTon pArK 801 Martin Luther King Jr. Blvd.

TeAGue pArK American Legion Blvd.

CArGill lonG pArK E. Marshall Ave. & N. Fourth St.

GuTHrie/roTAry pArK Glencrest & Johnston St.

5121 N. McCann Rd. • 903-663-4653

FM 2208 & Smelley Rd. • 903-753-4515

j3 Alpine TArGeT 9-Hole – liGHTed 2695 Alpine Rd. • 903-753-1415

j4 THe CHAllenGe AT oAK foreST

2044 Oak Forest Country Club Dr. • 903-297-3932

h1 h2

HOSPITALS

Good SHepHerd MediCAl CenTer 700 E. Marshall Ave. • 903-315-2000

HinSley pArK 3101 N. US Hwy. 259

lonGVieW reGionAl MediCAl CenTer 2901 N. Fourth St. • 903-758-1818

inGrAM pArK 10th St. at Pine St.

julieAnnA pArK 906 Reel Rd.

PUBLIC SCHOOLS

n1 n2 n3 n4 n5 n6 n7 n8 n9

lonGVieW HiGH SCHool 201 E. Tomlinson (Loop 281) foreST pArK Middle SCHool 1515 Lake Dr. foSTer Middle SCHool 410 S. Green St. judSon Middle SCHool Judson Rd. at Seven Pines Rd. pine Tree HiGH SCHool 1005 W. Fairmont St. pine Tree jr. HiGH SCHool 2100 NW Loop 281

SH loiS jACKSon pArK Bill Owens Pkwy. at Jenny St. SI

MCWHorTer pArK Toler Rd. at NW Loop 281

rollinS pArK 705 Ethyl St.

HAllSVille SCHoolS 210 S. Green St. - Hallsville

1 brouGHTon reC H CenTer 801 MLK Blvd.

n1 n2 n3

KilGore ColleGe lonGVieW 300 S. High St. leTourneAu uniVerSiTy and S. e. belCHer, jr. CHApel And perforMAnCe CenTer 2100 S. Mobberly Ave.

www.longviewtx.com 82 U L 2 012

lonGVieW SWiM CenTer 1001 W. Fairmont St.

leAr SporTS CoMpleX & KidSVieW A uniQue fAMily plAyGround H.G. Mosley Pkwy. & FM 1845

pAul boorMAn TrAil Hwy. 80 to Fairmont St.

SprinG Hill pArK & neAl MCCoy plAyGround Fenton Rd. off George Richey Rd.

pAulA MArTin 3 H joneS reC CenTer 1230 B S. High St.

Green ST. reC 2 H CenTer

(Senior AdulT)

814 S. Green St.

POINTS OF INTEREST

AMTrAK TrAin depoT Pacific & S. Mobberly Ave.

GreyHound buS depoT First St. & Magrill St.

eAST TeXAS reGionAl AirporT TX Hwy. 322

lonGVieW CHAMber of CoMMerCe and lonGVieW ConVenTion And ViSiTorS bureAu 410 N. Center St.

HIGHER EDUCATION uT Tyler- lonGVieW uniVerSiTy CenTer 3201 N. Eastman Rd. – Hwy. 259 N.

SN WilloW pArK 301 E. Birdsong St.

RECREATION CENTERS

pine Tree Middle SCHool 1701 Pine Tree Rd. SprinG Hill SCHoolS 3101 Spring Hill Rd.

SM TiMpSon pArK 500 Timpson St.

l l

lonGVieW MAll Loop 281 at McCann Rd. THe VillAGe SHoppinG CenTer Judson Rd. & Hollybrook Dr.

j.r. CurTiS GArden l • for THe blind

• MAude Cobb

ACTiViTy CenTer

• fAirGroundS & rodeo ArenA 100 Grand Blvd.

lonGVieW ToWne CenTer

••••••••••••••••

N East tExas REgional aiRpoRt 6 Miles South of I-20

Downtown

1 Historical l Markers are located at l 2 each number. 3 Follow the l markers on l 4 the downtown 5 map and learn l how Longview’s l 6 destiny was

shaped by these events.

7 l 8 l 9 l

One Hundred Acres of Heritage - 1870 Kelly Plow Company Timber - The First Industry

One Hundred Acres of Heritage

Downtown Points of Interest A Gregg County l Historical Museum

King Cotton First Baptist Church When Mule Power Moved People Then Came the Railroad

B l C l D l E l

Longview Museum of Fine Arts

F l

Longview Chamber of Commerce and Visitor Information

The Discovery Wells From Subsistence to Cash Crops

10 Banking - The Final Ingredient l 11 First United Methodist Church l

Heritage Plaza Gregg County Courthouse City of Longview Offices and Public Library

U L 2 012 83

••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

Longview United Within the city limits are numerous, proactive organizations designed to help those in need. Please consult this partial list for volunteer opportunities and extend your heart and helping hands across the greater Longview area.

Boys and Girls Club of Gregg County (903) 234-9130 www.bcggregg.com

American Cancer Society (903) 234-0200

Community Connections (903) 297-2215

The American Cancer Society provides assistance by loaning medical equipment, securing medical transportation as needed, and assisting during medical treatments.

American Red Cross (903) 753-2091 www.redcrosslongview.org

The East Texas Piney Woods Chapter of the American Red Cross provides relief to victims of local disasters and helps residents prevent and prepare for and respond to emergencies.

Arc of Gregg County (903) 753-0723 www.arcofgreggco.org

The Arc of Gregg County is committed to expanding opportunities for people with intellectual, developmental and other disabilities.

Because I Care (903) 759-3349 www.bictexas.org

A volunteer recruitment group which supports the BE THE MATCH Registry for marrow donors.

Boy Scouts of America (903) 597-7201

The Boy Scouts of America – East Texas Area Council instills values in youth and enables them to make ethical choices throughout their lives.

84 U L 2 012

Crisis and Volunteer Opportunities

The Boys and Girls Club of Gregg County offers youth in Longview a positive alternative to the streets.

Buckner Children and Family Services (903) 757-9383 www.bucknerchildren.org

A Christian ministry devoted to protecting children, promoting independence, and building strong families.

A parenting resource center.

Community Healthcore (903) 758-2471 www.communityhealthcore.com

Community Healthcare serves thousands of children and adults each year for problems associated with mental health, retardation and substance abuse issues through special programs devoted to helping people lead lives of dignity and independence.

Deaf Action Center (903) 553-9655 www.dactexas.org

The Deaf Action Center is dedicated to removing the barriers that exist for deaf or hard of hearing through a series of comprehensive services.

D.O.R.S. Youth Transition Center (903) 803-0100 www.dorsytc.org

In partnership with Longview Independent School District’s LEAD Academy, D.O.R.S. Youth Transition Center can maximize its services to at-risk and homeless youth. It is the only youth transition center in Longview.

East Texas Angel Network (903) 297-9000 www.eastexasangelnetwork.com

The East Texas Angel Network provides financial assistance to families of children with life-threatening or serious illness; child must be approved before age 18.

East Texas Child Advocates (903) 753-8093

East Texas Child Advocates (ETCA) advocates for child victims of abuse and promotes child abuse prevention through special programs serving Gregg, Harrison, Marion, Rusk and Upshur counties.

East Texas Council on Alcoholism and Drug Abuse (903) 753-7633 www.etcada.com

The East Texas Council on Alcoholism and Abuse is a United Way agency that has served the Longview community for over 40 years.

East Texas Council of Governments (903) 984-8641 wwwetcog.com East Texas Council of Governments provides services authorized by the Older Americans Act, including senior nutrition, home-delivered meals, transportation, benefit counseling, legal assistance, ombudsmen, caregiver support, emergency response system, and other services.

East Texas Food Bank (903) 597-3663 www.etexfoodbank.org

East Texas Food Bank developed a program to provide food and grocery products to member agencies that serve the needy.

East Texas Literacy Council (903) 757-9302 www.eastexasliteracycouncil.org

The East Texas Literacy Council, affiliated with ProLiteracy America, works to increase reading, writing and communication skills of Gregg County adults.

East Texas Treatment Center (903) 984-5571 www.ettctx.org

The East Texas Treatment Center is a Comprehensive Outpatient Rehabilitation Facility (CORF) with the purpose of restoring our patients to their highest possible level of independence within the limits of their disability by providing quality therapy services.

••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

Friends of Partners in Prevention (903) 237-1019

Partners in Prevention is a community organization designed to interceded in the prevention of addictive substance abuse through education and mentoring campaigns.

Girl Scouts of Tejas Council (903) 526-2007 www.girlscouts.org

Girl Scouts is dedicated to building character in girls and skills for success.

Gregg County Self Advocates (903) 753-0723 www.arcofgreggco.org

Texas Advocacy provides training to its members on self-advocacy, selfdetermination, self-directed planning and activities. The Gregg County Self Advocates membership is made up of individuals dealing with intellectual, developmental and other disabilities.

Goodwill Industries (903) 593-8438 www.texasgoodwills.org

Goodwill’s philosophy is to serve anyone who needs assistance.

Hiway 80 Rescue Mission (903) 759-9875 www.hiway80mission.org

Hiway 80 Rescue Mission has offered relief to disadvantaged men through shelter, meals, and training since 1955.

Hope Haven (903) 234-2583

Hope Haven reacts to the emergency needs of women and children through shelter, hot meals and ministry.

Humane Society of Northeast Texas (903) 297-2170 www.hsntx.org

The Humane Society is dedicated to providing a safe haven for animals, inspiring awareness and compassion, and promoting the human-animal bond.

Junior Achievement of East Texas (903) 297-2202 www.longview.ja.org

Junior Achievment educates and inspires young people to value free enterprise, business, and economics to improve the quality of their lives.

Longview Child Development Center (903) 758-3861

The Longview Child Development Center provides quality, affordable childcare to income eligible families.

Longview Community Ministries (903) 753-3561 www.longviewcommunityministries.org Longview Community Ministries enables local congregations and community groups to assist persons in need through six major programs.

Longview Habitat for Humanity (903) 236-0900 www.longviewhabitat.org

Longview Habitat for Humanity is a non-profit ecumenical Christian organization that builds decent, affordable house for those eligible.

Longview Interfaith Hospitality Network (903) 234-8343

Longview Interfaith Hospitality Networks provides temporary housing, comprehensive case management and on-going supportive services for families in crisis.

Longview Wellness Pointe (903) 758-2610 www.wellnesspointe.com

Longview Wellness Pointe offers health care to income eligible participants, specializing in prenatal care, HIV resources and general care.

Newgate Mission (903) 757-6146 www.newgatemission.org

Newgate Mission offers relief and recovery to individuals in disadvantaged circumstances.

Parenting Resource Center of East Texas (903) 753-7800

Parenting Resource Center of East Texas is a primary prevention organization which provides parenting class and advocacy intervention for children.

Real Jobs for Youth (903) 757-7544 www.realjobsforyouthinc.org

Promoting inclusive employment opportunities for youth with disabilities, ages 14-29.

Salvation Army (903) 753-4511 www.salvationarmyusa.org

The Salvation Army, on a first-come, first-served basis provides food, clothing, lodging, medication, and emergency travel assistance to persons in need.

See Saw Children’s Place (903) 759-1726 www.seesawchildren.org

See Saw Children’s Place offers safe and affordable childcare for low-income families, including an after-school program.

Texas Department of Human Services (903) 753-0083 www.hhsc.state.tx.us

The Texas Department of Human Services provides Medicaid for deprived children ages 0-18 years, pregnant women and caretakers of deprived children, food stamps, Temporary Assistance for Needy Families (TANF), job posting for all jobs in the East Texas area, employment, counseling, clothes, education referrals, and burial assistance for indigents.

United Way of Gregg County (903) 758-0191 www.longviewunitedway.org

The United Way of Gregg Country is dedicated to improving the quality of life in the community by raising funds and allocating resources for outreach organizations, fostering volunteerism and leadership, and encouraging collaborative efforts to create real and lasting change for the people of Longview.

Windridge Therapeutic Equestrian Center (903) 797-2414 www.windridgetexas.org

Windridge Therapeutic Equestrian Center is a non-profit organization that enhances the lives of children and adults who face mental, emotional, or physical disabilities, or debilitating life situations.

Women’s Center of East Texas/Hope’s Closet (903) 295-7846 www.wc-et.org

The Women’s Center of East Texas provides non-residential assistance to victims of domestic and sexual violence.

U L 2 012 85

education guide district in the greater

approximately 4,600

•••••••••••••••••••

8,400 students housed on

offers a variety of

(903) 291-2200

(903) 845-6991

The district maintains

activities within a

program for all grades,

and balanced curriculum.

elementary, middle and

Spring Hill ISD

PUBLIC SCHOOLS

Longview area with over

students. Pine Tree ISD

Gladewater ISD

16 different campuses.

specialty courses and

www.gladewaterisd.com

an outstanding athletic

comprehensive, rigorous

a fine arts program, and

•••••••••••••••••••

high school choir, band

(903) 759-4404

Gladewater ISD

administrators, teachers, and staff members, in

partnership with students, parents, and community members, are dedicated to helping each student prepare for life-long

learning and effective

citizenship. GISD has

an enrollment of 2,020

students in grades PK-12. GISD and all campuses

have been identified by

the TEA as Academically Acceptable. Gladewater High School has one of

the most extensive college

dual-enrollment programs available in East Texas. GISD requires highly

qualified teachers and

administrators dedicated

to meeting the individual needs of all students.

••••••••••••••••••• Longview ISD (903) 758-1728 www.lisd.org

Longview Independent

and orchestra. LISD,

through its diversity and

talent, provides programs to meet the needs and

interests of all students

to help them reach their potential.

www.springhill.esc7.net Spring Hill Independent School District, established in 1887, provides education opportunities to promote

•••••••••••••••••••

a safe, challenging

(903) 295-5000

to foster academic

Pine Tree ISD

learning environment

www.ptisd.org

excellence, citizenship,

Pine Tree Independent

School District proudly educates students in

Longview, Texas with

the mission to continue

and success for all students. Located in the northwest area of Longview, Spring Hill

a tradition of excellence

ISD serves a student

quality and challenging

1,800 students on five

by providing a high-

body of more than

educational environment,

campuses. The dedicated

maximizing opportunities for the success of all

students, equipping them to become responsible,

involved, and productive

faculty (with a student/ teacher ratio of 13:1) creates an atmosphere in which students are taught

citizens. The district,

academic skills and given

currently consists of

excel, and compete in the

School District is

established in 1847,

opportunities to grow,

comprehensive school

six campuses with

world.

the largest and most

86 U L 2 012

White Oak ISD

www.woisd.net

White Oak ISD is the

only Recognized School District in Gregg and

Smith counties. White Oak students have

consistently scored

above the state and

national average scores on college entrance

exams. All campuses

have received Recognized ratings from the Texas

Education Agency. White Oak Middle School and White Oak Elementary

campuses have been rated Exemplary. Preparing students for success

academically, personally, and socially is the goal of White Oak ISD –

“A Heritage of Pride,

Tradition and Educational Excellence.”

PRIVATE SCHOOLS ••••••••••••••••••• Christian

Heritage School (903) 663-4151

www.chslongview.com

Christian Heritage School was founded upon a

tradition of Christian

beliefs. Its mission is to provide excellence in college preparatory education, working together with the home, to develop within all students the ability to reason Biblically, while equipping them to fulfill their God-given calling in life. Christian Heritage School has a philosophy of learning grounded in Christian classical education. We serve students in grades K-12. Come discover the difference classical education can make.

••••••••••••••••••• The Crisman School (903) 758-9741 www.crismanprep.org The mission of The Crisman School (founded in 1969) is to teach bright children with learning differences to be successful academically, socially, and emotionally. Students K-9 receive individualized instruction based on a comprehensive curriculum. Class size is limited to eight students. The specialized reading program, Alphabet Phonics, as well as speech therapy, is available to

students who qualify. Students also participate in physical education, fine arts, and computer science. Financial aid is available. ••••••••••••••••••• East Texas Christian School (903) 757-7891 www.etcs.cc East Texas Christian School offers K-4 through 12th grade on its 24-acre campus and provides a course study consistent with the Christian faith. ETCS is a member of the Association of Christian School International

(ACSI) and accredited by the International Christian Accrediting Association (ICAA), recognized by the TEA. The school is affiliated with TAPPS and CSAC for athletic, fine arts, and academic competitions. Over 40% of the qualified teaching staff hold masters degrees. ••••••••••••••••••• Longview Christian School (903) 297-3501 www.lcseagles.com Assisting Christian families in the training of their children is the

Top 10 Reasons to send your child to

St. Mary’s Catholic School

10. Limited class size 9. Competitive Athletics

5. Involved and engaged parents 4. After School Enrichment

Soccer, Volleyball, Basketball, Track, Archery

8. Academic competitions

Model United Nations, Robotics, Writing, Poetry, PSIA

7. Field based learning

Class trips to Galveston, San Antonio, Jefferson and Dallas to study Science, History, Social Studies and Art

6. Environmental learning

Outdoor classroom, pond, gardens, walking paths, prayer walk and trails

Educating the whole childspiritually and academically

Golf, Pottery, Dance, Guitar, Spanish, Scouts and After School Care

3. Fine arts, PE and recess everyday Choir, Recorders, Band, Art, Theater

2. Accelerated curriculum Individualized guided reading instruction, dual credits, College Board pre-AP certified teachers

1. JESUS CHRIST

Enrolling 3 years old through 9th grade for Fall of 2011● LIMITED SPACE AVAILABLE - ALL FAITHS WELCOME 405 Hollybrook Drive ● (903) 753-1657 ● www.stmaryslgv.org

U L 2 012 87

heart behind the work of Longview Christian School. LCS is accredited by the Association of Christian Schools International and is recognized by the Texas Education Agency. It was named East Texas’ Best School in a 2004 Reader’s Choice Survey. LSC offers classes for K-12, plus a full athletic program and fine arts and drama programs. Longview Christian School is located at 2101 West Marshall (one block west of H.G. Mosley Parkway) in Longview. ••••••••••••••••••• St. Mary’s Catholic School (903) 753-1657 www.stmaryslgv.org

St. Mary’s Catholic School has provided students with quality education rooted in Christ since 1948. St. Mary’s offers a strong academic curriculum supplemented by special enrichment programs and believes that formation of the human person is best rooted in the biblical understanding of humanity. St. Mary’s provides an environment that fosters enthusiasm for lifelong learning in which each student can develop his full potential and practice respect for those of other faith traditions and cultures. The student/teacher ratio is 12:1.

•••••••••••••••••••

financial assistance.

(903) 753-0612

Plan, which applies to

Trinity School of Texas

www.trinityschooloftexas.com For over 50 years, Trinity School of Texas has

been an independent,

co-educational day school serving students two

years through grade 12. At Trinity each child’s individual interests

are encouraged and

rewarded, laying the

foundation for a lifetime of achievement. The

Southwestern Association of Episcopal Schools and

the Southern Association

apprehension associated with paying for college.

Students enter ETBU at a flat rate that will stay the same for four years.

••••••••••••••••••• Jarvis Christian College (903) 769-5700

www.jarvis.edu

Jarvis Christian College, founded in 1912 in

Wood County, maintains a proud tradition of

A 100% college attendance

fully accredited, four-year,

year, proving that these

for men and women,

students with success in

educational opportunities

maintains accreditation.

and accomplishments. A

rate is reached each

private liberal arts college

high standards provide

Jarvis provides great

HIGHER EDUCATION

••••••••••••••••••• East Texas

Baptist University

(800) 804-ETBU(3828) www.etbu.edu

East Texas Baptist

88 U L 2 012

room and board, eases the

progressive leadership

transition to college life.

Equal opportunity shall be afforded within the Texas State Technical College System (TSTC) to all employees and applicants for admission or employment regardless of race, color, gender, religion, national origin, age, or disability. TSTC complies with the Texas Equal Opportunity Plan.

tuition, basic fees, and

of Colleges and Schools

college placement and the

903-935-1010 Toll-free 1-888-382-8782 www.marshall.tstc.edu 2650 East End Blvd. South Marshall, Texas 75672

The Guaranteed Cost

within the context of the

Judeo-Christian tradition. Jarvis awards Bachelor of Arts, Bachelor of

Business Administration, and Bachelor of Science degrees with a variety

of majors and academic concentrations, and

also offers dual degree

University is a Christian

programs.

offering six bachelor’s

Kilgore College

programs. ETBU

www.kilgore.edu

scholarship program

offers college courses

liberal arts university

•••••••••••••••••••

degrees in over 30

(903) 753-2642

offers a competitive

Kilgore College-Longview

with over 90% of

designed for transfer to a

students receiving

university; the innovative

Christian Heritage School We educate students who change the world.

Christian Heritage School, working together with the home, provides excellence in classical, Christ-centered education in order to develop within each student the ability to reason biblically, while encouraging a desire to savor God and to serve both God and man.

Accepting new students in all grades Space is limited

Call 903-663-4151 for more information visit www.chslongview.com Christian Heritage School Classical Christ-Centered Education

In accordance with applicable provisions of federal law, applicants for employment who are in agreement with the educational mission of Christian Heritage School and applicants for admission to educational programs or activities are considered without discrimination on the basis of race, age, sex, handicapping condition, or national origin.

2715 FM 1844 â&#x20AC;˘ Longview, TX

(903) 983-8209 www.kilgore.edu Follow us on

at www.facebook.com/kilgore.college

U L 2 012 89

QUEST program, a fasttrack way for adults to earn an associate degree in two years while attending night school; and Workforce Education programs designed to prepare students for immediate careers. The college also provides training programs including Adult Basic Education; GED preparation; ESL classes (free of charge); Continuing Education classes to update job skills; and the Small Business Development Center to counsel, train, and inform small business owners. ••••••••••••••••••• LeTourneau University (903) 233-3000 www.letu.edu LeTourneau University

has nearly 3,800 students from all 50 states and more than 25 nations and offers more than 60 undergraduate and graduate degree programs. For working adults, LeTourneau offers bachelor’s and master’s degrees in business and teacher certification programs at the main campus in Longview and at sites in Austin, Bedford, Dallas, Houston, and Tyler. At LeTourneau University, Faith brings us together. Ingenuity sets us apart. ••••••••••••••••••• Texas State Technical College – Marshall (903) 935-1010; (888) 382-8782 www.marshall.tstc.edu Texas State Technical College Marshall:

Uniquely qualified -- delivering relevant, up-to-date training in state-of-the-art labs, onsite classrooms, on line, or in high school classes throughout East Texas for careers currently in demand in the region. Those seeking two-year associate of applied science degrees, certificate programs to upgrade their skills, or on-the job training will find what they are looking for. Services include financial aid, scholarships, and student housing. ••••••••••••••••••• UT Tyler Longview University Center (903) 663-8100 www.uttyler.edu The University of Texas at Tyler Longview

University Center offers degree-completion programs and various short courses in its two-story, 25,000 square foot facility that houses 10 classrooms, two student study/conference rooms, computer laboratory, nursing laboratory, library, and student commons. Students receive instruction onsite and through distance education technology. The university offers scholarship opportunities, including Presidential and Alumni Scholarships to outstanding community/junior college transfer students.

� � � � � � � � ��

��

90 U L 2 012

Internal Medicine Association of Longview Serving the Healthcare Needs of East Texas Since 1960

(L-R): Lawrence Roe, MD; Donna Alzaga, MD; Robert Tompkins, MD; Susan Jones, PA-C; Robert Sansom, MD; Rick Earnest, MD; Kenneth Flory, MD; Srinivas Rangu, MD; Sanjay Reddy, MD and Rodney Slone, MD

903.753.7291 FAX 903.315.5000 703 E. Marshall Avenue . Suite 1001 . Longview, Texas 75601-5563

Sometimes the smartest retirement move IS to move.

Real retirement living means you’re reaping the rewards of the best life possible. So leave the frustrating headaches of home ownership behind. Experience spacious patio and apartment homes, restaurant-style dining, walking trails, fitness center and a myriad of assorted activities. This calming location is prime. Everything Longview offers is right outside your door ... and everything for a happier, healthier, longer life is inside Buckner Westminster Place. Make new friends. Make new memories. Make the move!

Call Blake today at (903) 252-6736 and be our guest for lunch or dinner!

A BEAUTIFUL WAY TO LIVE! 2201 Horseshoe Lane • Longview, TX 75605 • (903) 234-0000 www.bucknerwestminster.org Assisted Living #100157

921SometimesTheSmartest7.25x4.75ad3.indd U L 2 012

10/10/11 3:52 PM

Every Step of the Way… We are proud of our Board Certified Hospice and Palliative Care Physicians who provide care and comfort for our patients with over 35 years of experience between them.

Robert Sansom M.D.

Gerald Akpassa M.D. 4351 McCann • Longview, TX 75605 903.295.1680 • 1.800.371.1016

www.HeartswayHospice.org

RESIDENTIAL • COMMERCIAL • INDUSTRIAL

THE SOURCE FOR ALL YOUR DISPOSAL NEEDS

WE NOW OFFER RECYCLING - For Commercial and Industrial Customers -

1-800-678-7274 U L 2 012 93

Outstanding Medical Care in Longview by Kimberly Fish

94 U L 2 012

One of the first questions people ask when relocating to a new city is,

“Where can I find good medical care?” If you happen to hear that question shout back, “We have two outstanding hospitals! You don’t even have to look far.” It’s true. Both hospitals, anchoring the middle of Longview, offer comprehensive trauma, preventative, or elective procedures, and you don’t even have to navigate one of those big city’s behemoth parking lots to access the quality care. According to the rave reviews from outside agencies and local patients, the temperature of Longview’s medical community is outstanding. And it’s convenient.

Good Shepherd Medical Center

Robotic Arm Interactive Orthopedic systems. The perk of

Good Shepherd Medical Center opened in 1935 with 45

this new surgical technique is that it makes the partial knee

beds and has grown into one of the region’s most extensive

replacement process quicker — patients can be released

and multi-faceted health centers equipped with a Level II

in less than 24 hours; involves less recovery time — many

Trauma Center and serves as one of the four busiest ER’s in

return to an active lifestyle within weeks; and scarring is

the state. Yes, that’s right — the state of Texas. Ranked in the

minimal. With this procedure more of the natural knee

top 1% nationally for cardiac care, Good Shepherd Medical

remains which gives a more natural motion afterwards.

Center is also Longview’s first hospital to receive Cycle III

People who have been living with joint pain are hobbling to

Chest Pain with Percutaneous Coronary Intervention (PCI)

Good Shepherd to be some of the first to experience a new

Accreditation, the highest level of accreditation for Chest

lease on movement.

Pain Centers. And, most recently, received accreditation as the area’s only hospital certified as a Heart Failure Center by the Society of Chest Pain Centers. In addition, Good Shepherd provides care for the smallest of patients in a Level IIIa Neonatal Intensive Care Unit. Staffed by a multidisciplinary team, they are able to care for babies born as early as 24 weeks and as small as 15 oz. Good Shepherd also offers perinatology services for high risk pregnancies keeping patients from having to travel to Dallas or Shreveport for these services. This service allows perinatologists to monitor the patient’s progress, collaborating with her obstetrician, to help manage the pregnancy. Not everyone suffers acute chest pain or a stroke, so for those who like their medicine with a bit of gadgetry, GSMC has developed a new minimally-invasive knee replacement procedure powered by the MAKO RIO©

U L 2 012 95

In May of 2011, Good Shepherd received accreditation

Longview Regional Medical Center

by the American College of Graduate Medical Education (ACGME) to create a learning environment for internal medicine residents as a way of alleviating the shortage of primary care physicians in Texas. In addition to launching the internal medicine residency programs, Good Shepherd is also hosting third-year medical students for the University of North Texas Health Science CenterTexas College of Osteopathic Medicine in Ft Worth. With a teaching hospital expertise, the benefit of exposing these students to the positive environment at GSMC might also influence them to pursue an internal medicine residency. Continuing the idea that quality training leads to

Longview Regional Medical Center, also on the forefront

exemplary clinic skills, Good Shepherd established their

of dynamic medical care, opened its doors in 1980 as a

own Medical Simulation Center — like many leading

general medical/surgical facility and has since grown into a

hospitals in the nation — to create an innovative,

medical center offering a full-range of modern procedures.

interactive simulation experience for training nursing students, EMT staff and existing hospital staff in cognitive and psychomotor skills in a controlled environment that ultimately will lead to better patient care and compassion. These are real-life situations (labor and delivery, neonatal intensive care, emergency trauma, etc.) recreated with mannequins, computer labs, and fully-operational nursing stations. Those training in the facility are recorded as they handle up to 20 scenarios allowing them to have an accurate view of their own techniques as they learn, hands-on, how to save lives. Good Shepherd Medical Center has continued to innovate change through its award-winning departments, specialized procedures, and medical specialists. Now it’s reaching forward to train the next generation of professionals as a means of maintaining quality medical care for tomorrow’s patients.

Good Shepherd Medical Center is ranked in the top 1% nationally for cardiac care.

96 U L 2 012

Some of the life-saving innovations being performed at Longview Regional include beating heart bypass surgeries, minimally invasive heart surgeries, and valve replacement as well as robotic-assisted heart and lung surgeries. To further provide current and comprehensive cardiovascular services, Longview Regional has recently added a third cath lab and enhancements to the cardiovascular surgical suite. In 2012, LRMC will offer a dedicated cardiovascular floor to facilitate better patient care for those receiving cardiac care in the hospital. Longview Regional is the only hospital providing HALO procedures for reversing the damage of Barrett’s

Esophagus, bariactric surgery for weight loss, joint

Longview Regional employs roughly 700 employees with

replacement surgeries guided by Striker navigation system,

a medical staff of 240+ physicians, representing more than

and da Vinci robotic surgery options.

30 specialties and subspecialties. The nurses at LRMC are often nominated as exceptional examples for their

LRMC’s Vein Center, which is Longview’s only vein

dedicated patient care and compassionate service. In 2011,

treatment center using board-certified interventional

Longview Regional also earned the distinction of being one

cardiologists to perform all procedures, has earned the

of the “Best Companies to Work for in Texas” through an

“Best Vein Care Center of Excellence” status. One of

awards program designed to identify and honor the best

only four hospitals in Texas to have joined the P.A.D.

places for employment in Texas. Seventy-five percent of the

(Peripheral Artery Disease) Coalition to educate and raise

evaluation was based on anonymous employee evaluations,

public awareness about vascular disease, LRMC is also an

and this high-level of employee satisfaction translates into

American Heart Association “Get With the Guidelines”

outstanding care for the patents.

participating hospital. The Level III Trauma Center at Longview Regional provides skilled care and speed in the

Texas Oncology Longview Cancer Center

Emergency Room offering a unique 30 minutes pledge to their patients. The goal is for each patient who enters the ER to be seen by a physician, a physician assistant, or a nurse practitioner within 30 minutes of arrival. No one is rushed through the ER, but a prompt initial diagnosis and consultation can help turn an emergency situation into an effective and efficient care experience for the patient. LRMC records prove that most patients are being seen within 20 minutes of arrival, with the caveat that life-threatening emergencies always take precedence over non-life threatening situations. Residents of Longview, and the surrounding East Texas area, have convenient access to the most advanced cancer care provided by Texas Oncology/Longview Cancer Center. The Center works with both hospitals and offers medical and radiation oncology, diagnostic radiology, and gynecologic oncology. Patients of Texas Oncology Longview Cancer Center benefit from leading-edge medical services and participation in innovative research programs. In addition, support services are committed to addressing the educational, emotional, financial, and nutritional needs of patients during their cancer treatment. Texas Oncology Longview Cancer Center offers a state of the art cancer care that is close to home and includes PET/CT scans and mammosite therapy as part of the treatment. It also holds regular breast cancer and general oncology support groups. The Center treats all types of cancer, from the most prevalent forms such as breast cancer, prostate cancer, skin cancer, and lung cancer to any of the than 200 forms identified by the medical community.

U L 2 012 97

Longview Cancer Center offers a full range of leading-edge

pre-natal to HIV prevention and is a vibrant part of the

treatment options at high levels of care and convenience.

local health care system.

CORE

From prenatal care to nutritional classes to help patients with weight management, Wellness Pointe covers a comprehensive level of care. HIV is on the rise nationally, and Gregg County leads East Texas in the number of people affected with HIV/AIDS because of a higher number of homeless and transient folks. But places like Wellness Pointe reach out to the hurting by offering treatment and direction to government services. And its clients overwhelmingly insist that they approve of the courteous and helpful intervention they receive at Wellness Pointe.

Windridge Therapeutic Equestrian Center The Center for Rehabilitation Excellence, CORE, has helped rehabilitate many Longview workers who have faced job-related injuries. In its concern for the ongoing recovery and general health of Longview’s workforce, CORE offers a program called WorkSTEPS, an analysis of the physical requirements of a worker’s job and his ability to complete them at a specific job site. CORE visits various employers and evaluates the physical demands of local employees, and then develops a prevention and recovery program best suited to rehabilitate injured workers. Keeping the workforce healthy is what makes Longview’s commercial enterprises successful.

Wellness Pointe

Windridge serves over 130 children and adults, within a 60-mile radius, six days a week. A few short miles outside the city limits, families dealing with disabilities ranging from cerebral palsy to Down Syndrome can find help through the unique and innovative therapies offered at Windridge Therapeutic Equestrian Center. Horse therapy enhances the lives of children and adults living with mental, cognitive or physical disabilities, and its instant result is the mile-wide smiles on the faces of the riders. Within a 38,000 square-foot covered facility,

A non-profit community clinic, Wellness Pointe

the nine-member staff and 70 volunteers (with help from

continues to expand services and preventive programs

24 horses) implement a step-by-step, innovative program

offering care to the needy and under-served in Longview.

designed to turn introverted people into outgoing, capable

Founded in 1992, Wellness Pointe offers a full range of

folks — bonding with the horse is a side perk. Windridge’s

medical and dental care with services ranging from

website indicates that over 130 children and adults, within

98 U L 2 012

a 60-mile radius, rely on its services six days a week. A

And you don’t have to have a private gym membership

horse’s three dimensional movement simulates walking to

to benefit from preventive health therapies. The City of

the rider, thus providing therapeutic benefits. Pediatricians,

Longview’s extensive parks and recreation outlets provide

neurologists, therapists, parents and spouses vouch for the

a variety of sports endeavors in well-lit and up-to-date

physical, occupational and life skills development revealed

facilities. For example, swim lessons and classes are offered

by interacting with the back of a horse. In addition to

at the Paula Martin Jones Center. These non-weight-bearing,

providing hurting people with an emotional connection,

low-impact exercises provide whole body movement and are

they gain a sense of accomplishment. Windridge also offers

recommended for people with muscle and joint problems.

a home for beloved, older horses to be useful and viable

But for those that love a good brisk workout outdoors, there

beyond their apparent years. Founded in 1988, Windridge

are more than 15 miles of hike/bike trails with an extensive

is accredited through the North American Riding for the

linear park/trail system. With 25 lighted public tennis courts,

Handicapped Association.

four public golf courses and three public pools, exercise

Quick Help Within Longview are also several urgent care centers with physicians and physician’s assistants available to

options don’t have to be expensive.

Longview’s natural environment

help in situations that don’t require a hospital ER or even

is a great resource to assist with

an appointment to be seen. In addition to neighborhood

a healthy lifestyle, but if medical

clinics, the local Veterans Administration clinic continues to offer compassionate patient care, counseling, and education

conditions create crises or

to service men and women.

emergencies in life, it’s good to

Community Support

know that outstanding medical

Support groups exist for a variety of issues affecting Longview residents, and are offered through the hospitals,

care is close at hand.

community outreach centers, and church ministries. From Parkinson’s to breast cancer to eating disorders to mental illness, friends support friends in these mentor-led chapters uniting family members with education and experiences. To help keep the public informed, various outlets like health food stores and local gyms offer health screenings for first line awareness to people afflicted with a variety of symptoms.

U L 2 012 99

2011

ANNUAL REPORT Our VisiOn

To be recognized as an effective resource, providing relevant, innovative, and impactful programming that ensures a healthy business climate and an enhanced quality of life for Longview and Gregg County.

Our MissiOn

To engage in and promote projects with a positive economic impact on the Longview Trade Area.

Our COre Values and GuidinG PrinCiPles

strengthen the Local Economy Promote the Community Provide Networking Opportunities represent the Interests of Business with Government Build Community Leadership and Development Programs

Our Brand PrOMise

Longview offers an authentic East Texas experience for visitors, residents, and business. The people are friendly, possess a can-do attitude, and are hard working. Our healthy economic environment attracts businesses: job opportunities, strong/affordable workforce, retail, dining and manufacturing.

Dear Chamber Family: Together we rang in 2011 with many reasons to celebrate and count our blessings.

The strength of Longview’s business climate is evident when compared with other communities across the state and for this we are all thankful.

In a robust economy, the Chamber is there to promote your business. In lean

times, our Chamber rises to the challenge set before us and fills in the gaps such as

promoting entrepreneurialism and start-up businesses throughout the City, proposing alternate ways to communicate with potential clients, and providing cost effective networking workshops and on-line help centers.

The Chamber recently opened the new Visitors Center to welcome our out-of-town guests and educate our residents to all Longview has to offer.

The Chamber is now leading the charge for retail/commercial recruitment and

expansion and continues to work closely with LEDCO and the City of Longview to pursue new and innovative ways to attract new business and services to our beautiful home.

Through continued emphasis on strengthening our local economy, promoting

our community, and advocacy, the Chamber monitors movements in Austin and

Washington D.C. and brings relevant issues forward to the membership for review and action.

The Chamber is committed to the core value of taking care of business in Longview.

Thank you for allowing me to serve as your 2011 Chamber Chairman. Hang on as we fly into 2012 – don’t get left behind, become an active part of your Chamber.

Spirited, strong and committed, the Longview Chamber of Commerce offers so many ways to promote your business and your community. Stay tuned. Sincerely,

P. Anne Hugman

Real East Texas

You’ll Find it right Here! 100 U L 2 012

What doeS the ChamBeR do? Strengthen

the local economy by researching and providing available resources to grow our local businesses.

Promote

the community by marketing Longview as a destination for new businesses, tourists, active older adults, and potential employees.

Provide

networking opportunities by organizing and hosting a myriad of seminars, events, etc. for our chamber members.

2011

a YeaR oF eXCeLLeNCe 2011 was a year of excellence for the Longview Chamber of Commerce. In August the Longview Chamber was the recipient of a 5 Star Accreditation through the U.S. Chamber of Commerce. This prestigious honor put the Longview Chamber among the top 1% of chambers nationwide.

Represent

the interests of business with government by building relationships with governmental agencies and effectively voicing the needs of area businesses.

Build

community-wide leadership by encouraging and developing a shared vision for the future of Longview and collectively influencing stakeholders to make it happen.

President/CEO Kelly Hall shared, â&#x20AC;&#x153;I am honored we were recognized as a 5 Star Chamber. The Accrediting Board highlighted several areas that were excellent. These are a few that really made me proud. YOUR Chamber will continue to strive for excellence and mold programming needs to meet the needs of our customers... OUR MEMBER INVESTORS!â&#x20AC;?

The Longview Chamber of Commerce was also a finalist for Chamber of the Year as recognized by the American Association of Chamber Executives. A first time applicant, the award recognizes excellence in operations, member services, and community leadership.

U L 2 012 101

Meeting the needs of our MeMbers improved Communications and Access to information Engaging members through the Chamber’s websites and social media platform continues to allow the Chamber to stay on the cutting edge of communications. The use of electronic newsletters, social media sites, LongviewVotes. com, MyChamberApp, and a new mobile messaging device, the Chamber serves as an example for using electronic means, in addition to the printed word, to keep its membership informed, educated and in the forefront of important issues and events that affect the business world on a daily basis. The Chamber Buzz and the Longview Progress Report continue to provide members and the community with important information on a weekly and bi-monthly basis respectively. In 2011 the Longview Chamber conducted a Communications Survey of its membership, gaining their input on how they would prefer to receive Chamber communications. A new membership marketing piece was also developed to continue the Chamber’s successes in gaining new members and informing current members of the numerous opportunities their membership affords.

Longview Main Street and the City of Longview partnered in the passage of Way Finding ordinances for our city in 2011.

influence and Access At a new high The Longview Chamber provides the avenue to access local and national leadership through its State of the City Address, Elected Officials Reception, and Gregg County Days in Austin. In 2011 the East Texas Coalition was formed as a regional effort of local chambers including Tyler, Gladewater, Longview and Kilgore to serve as a collective voice in Austin with over 100 local leaders representing our area in the spring of 2011. The Longview Chamber of Commerce continues to be The Voice of Business for our Chamber members. Transportation priorities, healthcare, tort reform, legislative advocacy, and employment relations are just a few of the issues your Chamber works on to represent your interests.

business education boosts bottom Lines Created in 2005, the Business Education Series has provided more than one thousand business people with valuable insight, education, and tools of the trade to help them increase productivity and profits. Some of the most popular seminars were in the areas of customer service, social media, and home-based basics.

increased Awareness and understanding The Longview Chamber of Commerce, Main Street Longview, and the Convention and Visitors Bureau continues the community-wide branding initiative which has provided Longview with an understanding of who we are, what we value, what we offer to others, and how to promote the uniqueness of Longview. From our Urban Main Street designation to the national recognition and official seal of “Retirement Certification,” Longview truly is Real East Texas Living – a great place to live, work, play and retire. Longview’s downtown Main Street District has been recognized as a 2011 National Main Street City for achievement of excellence as well as being recognized by the National Trust for Historic Preservation.

102 U L 2 012

The BES expanded to include Behind the Scenes retail assessment, customer services seminars, marketing, and advertising events. The Longview Convention and Visitors Hospitality Training Program expanded this year to become a much sought after bus tour highlighting the many great things to do in our area. The Chamber also launched a new online tool for business start-up or expansion – Tools for Business Success. The Chamber continues to provide local businesses with topical, relevant information that aids their day-to-day operations.

Community Pride and beautification efforts Beginning in 2006 and continuing today, the Longview Chamber has been a strong advocate for Keeping Longview Beautiful. As recently as 2008, the Chamber was a strong partner in supporting the request and receipt of the One Hundred Acres of Heritage Main Street’s $30,000 for its Façade Improvement Grant Program. Maintaining the character and beauty of Longview remains a high priority for the Longview Chamber.

Leadership Identification and Development The Chamber’s support of Leadership Longview (now in its 30th year) and its Alumni Group has been an important part of nurturing and empowering community leaders in the area. This year, Leadership Longview completed a healing garden for clients of The Arc of Gregg County. The Leadership Alumni Network hosted three events in 2011.

KEY STRATEGIC ISSUES UPDATE As identified in the Business Plan for 2010, these issues provided general direction for the Chamber for the next three to five years and addressed every major area of the Chamber’s mission and core value statements and business environment. Progress has been significant in the past year. As a reminder, the four Key Strategic Issues were deemed to be: • Membership Development • Business Development • Community Development • Business Advocacy

2011 PROGRESS REPORT ON KEY STRATEGIC ISSUES Membership Development

FOUNDATIONS FOR THE FUTURE Key Indicators of Strategic Advancements A road map for the next three to five years was developed by current and past board members, focus groups, interviews and using the results of feedback from Vision 2010 and 2015 community surveys. Every aspect of the Chamber was examined and key performance standards as well as benchmark measurements were developed. This solid foundation provides the Chamber with the pathway for guiding the organization, our strategic partners, and future leaders in the continued success of Longview as a great destination, home or place of business.

• Total Resource Campaign – 1st annual campaign which exceeded its goal of $250,000. • The Chamber sustained ongoing, consistent membership recruitment year-round and added 120 new members in 2011, utilizing staff, volunteers and commissioned sales representatives. • The Chamber continued to enhance consistency and impact of the Longview Progress Report and the Chamber Buzz, as well as sustain other member communications through utilization of technology and online capabilities. This created broader awareness of the Chamber’s goals and results, increased participation in programs, and added value to the membership. • The Chamber continued to publish the annual Chamber Resource Guide & Directory with Uniquely Longview as well as maintaining an effective membership-based website.

2011 Top Ten Reasons Why Longview is the Best in Texas and the Nation! • Chamber of the Year Finalist • 5 Star Accreditation through U.S. Chamber • Wayfinding Project in partnership with the City of Longview • Created Meeting Planner’s Guide • Mobile Site for Chamber • New Membership Brochure • New Visitors Center • Contracted with LEDCO for Retail/Commercial Recruitment and Expansion • Total Resource Campaign – 1st annual Campaign, which exceeded its goal • Expanded hospitality training into bus tour

U L 2 012 103

• The Chamber continued to utilize a member-feedback system to monitor needs, results and interests of members, including customer surveys, member testimonial forms, and use of the Chamber Ambassadors and Board of Directors. • The Ambassadors grew this year from a participation of 40 to 49. The Ambassadors volunteered in a total of 85 Chamber events in 2011. • The Chamber created a new membership brochure highlighting our core values and featuring some of our key Chamber volunteers in the promotion and marketing of the Longview Chamber.

Business Development

• Obtained Retail Development Contract from Longview Economic Development Corporation. • Continued to assist existing business by providing connections to resources that will help businesses thrive in a challenging economic environment.

• Coordinated the Business EXPO and recognized our member businesses in the following categories: Small Business of the Year, Entrepreneur of the Year, Minority Business of the Year, Family-Owned Business of the Year, Spirit of Entrepreneurs, and Tourism Partner of the Year. • Partnered with LEDCO for Spring ICSC Trade Show.

Business Advocacy The Chamber’s advocacy efforts and policy positions resulted in: • The Chamber’s President now serves on the U.S. Chamber’s Committee of 100 as a representative of our area, providing a local voice in national planning meetings. • The East Texas Corridor Council now has the Chamber’s President as an active member as it considers issues related to rail in our region. • LongviewVotes.com website has been enhanced to allow for broader dissemination of surveys, messaging, and information regarding current legislation at the state and national levels. • Multiple participants from the Chamber staff and membership attended the U.S. Chamber Regional Governmental Conference. • The Chamber had a presence at Texas Association of Business Annual Conference, with the President serving on the TAB Board of Directors and the Strategic Planning Committee for Advocacy. • The Chamber hosted approximately 100 participants at the Elected Official Reception. • East Texas Coalition was formed as a regional effort of local chambers including Tyler, Gladewater, Longview and Kilgore to serve as a collective voice in Austin with over 100 local leaders representing our area in the spring of 2011.

Redevelopment

Community Development

• Maintained, coordinated and managed the annual Leadership Longview program. • Continued to increase participation and support of the Leadership Longview Alumni Network. • Continued to provide staff support for Keep Longview Beautiful. • Secured signage for Texas Department of Transportation project.

Chamber led efforts to help businesses in the central business district: • Longview Main Street Façade Improvement Grant Program provided matching grant assistance to four downtown buildings. The projects encompassed Methvin, North Center, East Tyler, and Fredonia Streets. The total grants awarded for 2011 were $30,000. The total amount of façade grants awarded year-to-date is $105,000.

• Increased Downtown Market vendors from 29 to 34. • Increased Art vendors at AlleyFest from 108 to 110. • Increased Christmas Parade entries from 102 to 110.

OPERATIONAL GOALS ACHIEVED IN 2011

• Worked with Uniquely Longview to develop a

geocaching experience in Longview to help promote our attractions and the family-friendly activity of geocaching.

• Created and opened an on-line store so that locals and visitors could purchase various items with the

The Board of Directors and membership identified a variety of goals for streamlining and re-appropriation of resources within the organization itself during the 2011 fiscal year. The following are the indices of success in this area:

Longview logo.

traffic on I-20 near Canton, Texas.

• The Longview Chamber of Commerce achieved a 5 Star Accreditation through the U.S. Chamber. • The Longview Chamber was selected as a Finalist of the Year through the American Association of Chamber Executives. • The Chamber reorganized staff to more effectively serve its membership and align its resources with operational goals.

A YEAR OF GROWTH AND ACCOMPLISHMENTS

• The Chamber added 120 new members during 2011, held 85 ribbon cuttings, and hosted four Membership Luncheons with hundreds of attendees. • Conducted 12 Member2Member orientation sessions with over 100 participating. • Hosted 15 Business Development Programs to benefit members. • The organization secured contracts for operations of the CVB and Community Development, and a HUD grant with the City to administer BCDG façade grants as well as a Retail Development contract from Longview Economic Development Corporation. • Events continue to grow and be successful for the Chamber. From the PARBUSTERS Golf Tournament to the East Texas Outdoor Expo (formerly the East Texas Boat, RV and Camping EXPO), these events shine a strong and favorable light on Longview and are reasons to celebrate.

Convention & Visitors Bureau Accomplishments

• Real East Texas Friendly Hospitality Training Program was changed to incorporate a luxury motor coach tour of our local attractions. Two programs have been conducted using this new format, and the success and response have been overwhelming. The last program held October 21, 2011 sold out two weeks prior to the training. • Remodeled and enlarged the Visitors Center to better enhance a visitor’s experience along with adding the TV screens to promote and display videos of our events.

• Placed advertisements in nine annual publications and 18 monthly/quarterly publications.

• Redesigned and published new Visitor’s Guide.

• Continued outdoor advertising reaching eastbound • Renewed presence at trade shows and travel expos,

including the Texas Agriculture Expo and the State Fair

of Texas.

• Implemented new monthly email marketing campaign with Exact Target.

• Expanded on-line promotions through partnership and click-through banner ads on Texas Highways,

Texas Monthly, AAA publications, and other travel

information resource websites.

• Worked cooperatively and in support of the City of Longview’s campaign toward the retirement age market. • Assisted Longview Main Street with increased

promotion of Downtown Longview and new shops and eating establishments.

• Continued to promote the arts in Longview by

highlighting already existing visual and performance art.

• Focused efforts to promote the public schedule of

events at LeTourneau University’s S.E. Belcher Chapel & Performance Center.

• Continued services to all visitors and meeting delegates and attendees.

• Expanded the use of video on YouTube and on CVB and Chamber websites.

• Advertised with Texas Country Reporter television show

with commercials airing a minimum of 12-15 times in a six-month period.

• Mailed 5,121 visitor brochures via individual

request; 7,649 ebrochures were also downloaded.

• Provided services to over 61 groups, including 3,532 welcome bags.

• Distributed visitor brochures to other chambers and travel centers:

- Downtown brochures

- Balloon Race rack cards - Historic Oil Field

1,600

3,100 75

- Visitors Guide

8,445

- NETTC Festival Guide

3,345

- NETTC Map - Visitors Map

- 10 Things to Do

3,600 400 500

U L 2 012 105

Highlights of Accomplishments 2006

2007

2008

2009

2010

2011

Launched Branding Campaign

Recertified as a Main Street Community

Launched downtown façade grant program

Sensible Solutions: Non-subscriber Insurance

ChamberChoice United Healthcare

5 Star Accreditation from U.S. Chamber

Completed $150,000 in building improvements

Real East Texas Brand Comes Alive

Formed Leadership Alumni

Membership Drive: 287 new members

Partnered and completed organizational review with LEDCO

Chamber Finalist of the Year

Developed sales plan to attract small meeting planners to bring conferences to Longview

Facilitated groups that organized the successful City Bond election

Supported the City of Longview’s bid to become a Certified Retirement Community

Launched and hosted Hospitality Series

Launched MyChamberApp to promote Chamber members

1st Total Resource Campaign – exceeded goal

Formed alliance with Keep Longview Beautiful and City of Longview to provide staff support

Hosted 1st Candidates Academy

Completed $75,000 in draining and parking repairs

Partnered with City of Longview to develop Way Finding Signage Program

Launched new Mobile Messaging Service to promote Longview

Way Finding Program implementation began Visitors Center

Awards

Entrepreneur of the Year – Sam Smead Photocreative Manufacturer of the Year – Bates Container

Health Care Volunteer of the Year – Glen Brown

Ambassador of the Year – Anne Rush

Health Care Professional – Dr. Lynn Fitzgerald Chairman’s Award – Gregg County Judge Bill Stoudt

Small Business of the Year – Johnson & Pace Incorporated

106 U L 2 012

Large Business of the Year – Wal-Mart

Committee Chairperson of the Year – Kim Droege

Dr. Sam Mack Lifetime Achievement Award – Dr. Oscar Chastain and Dr. David Sadler

Longview Chamber of Commerce awards of excellence american Chamber of Commerce executives

Texas Chamber of Commerce executives

– Chamber Finalist of the Year 2011 – Honorable Mention for Branding Campaign 2010

– 1st Place Newsletter Award 2011 – 2nd Place Social Media Award 2011 – 3rd Place Website 2011 – 1st Place Marketing Award 2010 – 2nd Place Marketing Award 2009 – 2nd Place Newsletter Award 2009 – 1st Place Website Award 2008 – 1st Place Newsletter Award 2008 – 2nd Place Marketing Award 2008 – 1st Place Campaign Award 2007 – 1st Place Communications Award Branding 2007 – 1st Place Marketing Brochure Award Uniquely Longview 2007 – 3rd Place Marketing Awards AlleyFest 2007 – 3rd Place Communications Award Newsletter 2007

Texas Festival & events association – Best Single Newspaper Display Ad 2011 – Best Printed Materials 2011 – Best Outdoor Billboard 2011 – Best Hat 2011 – Best Magazine Display Ad Under $75,000 – Best Event Program Under $75,000 – Best Newspaper Insert/Supplement Under $75,000 – Best Miscellaneous Printed Materials Bond/Multiple-Page Entry Under $75,000 – Best Ad Series Under $75,000 – Best Event Invitation Under $75,000 – 1st Place Marketing Award for Best Event Invitation 2010 – 1st Place Marketing Award for Best Event Program 2010 – 1st Place Marketing Award for Best TV Promotion 2010 – 1st Place Best T-Shirt Design 2007 – 1st Place Marketing Award Best Newspaper Insert/Supplement 2006

The Chamber Twitters and Other Social Networking The Chamber of Commerce continues to embrace technology to remain relevant to Chamber members, community leaders, and volunteers. In addition to regularly updating the website, the Chamber is also engaged in the social media networking sites Facebook, Word Press, LinkedIn, Twitter and YouTube.

Staying Connected

National Trust – National Main Street City 2011 – National Main Street City 2010 – National Main Street City 2009 – National Urban Main Street City 2008 – United States Chamber of Commerce 5 Star Accreditation

LiNkediN The Longview Chamber of Commerce 100 Acres of Heritage Main Street

FaCebOOk FaN PageS Longview Chamber of Commerce Main Street Convention & Visitors Bureau

Minority Small Business Champion of the Year – Edible Art Speciality Cakes & Cookies, LLC

Spirit of Entrepreneurs – Magan Tyler, Paul Henry, Alaxic Smith, Spencer Smith

TwiTTer www.twitter.com/LongviewChamber www.twitter.com/longviewtexas

www.twitter.com/visitlongviewtx

Tourism Partner of the Year – Dr. Bill Bussey

YOuTube www.youtube.com/LongviewChamber

Family-Owned Business of the Year – The Ward Agency

wOrd PreSS www.businessinlongview.com

U L 2 012 107

! It’s only natural!

works

East Texas’ Best Since 1959

903-758-1773 • 800-530-4888 • www.hudsonprint.com