Theories of Architecture and Urbanism, Reaction Paper

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BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224) SYNOPSIS: REACTION PAPER (MARCH 2017) Name: Lovie Tey Yiqing

ID No.: 0318155

Lecturer: Mr. Prince Favis Isip

Tutorial Time: 11.30-12.15

Reader/Text Title: Learning from Las Vegas : The Synopsis No: 1 Forgotten Symbolism of Architectural Form Author: Robert Venturi , Denise Scott Brown ,Steven Izenour

From the book ‘ Learning From Las Vegas’, Robert Venturi had emphasised on the behaviour of ‘architects that tend to change the existing element in the environment rather than enhancing it. He criticised modern architects that managed to design magnificent building, yet failed to understand and adapt to the local community. Hence, the author hopes that the identification of symbolism in architecture is appreciated and it is able to learn from Las Vegas. In the text, Las Vegas was used as it implements the architecture of communication over space. Signages were used widely in Las Vegas as the direction for cars that travel in high speed. The vast space in Las Vegas uses bold signages to attract patrons as most of the building was placed behind parking lots.To support his stance, the Miami Beach Modern Hotel which was luxurious and eye-catching persuades tired drivers and travellers to stop by, as compared to Motel Monticello that looks cheap and unconvincing. It verifies an architecture of communication over space. Other than that, the author uses the piazza in Rome was used as a comparison to the strip in Las Vegas. Las Vegas consists the essence of Rome with the existence of large scale, huge open spaces and high speed. The strip in Las Vegas was connected through automobile, hence lesser pedestrian movement are encouraged as compared to Rome. Hence, it’s considered as the main reason why the authors argued on the issue of where architecture should be seen as a symbol in space, instead of form in space. Taking into account of all these factors, it is obvious that architecture is mostly about the connection between people and what the people needs. A direct symbol will be more interesting as it shows clear direction and hence it is a logical argument where graphical packaging is considered as the architecture of persuasion.

Word Count: 310 words

Mark

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Date

Grade 30 May 2017

Page No.1


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