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INSIDE:
Social Media Savvy / Welcome Musical Instrument Museum / Bye-ByeVericose Viens / Work-at-Home
phoenixWoman “FOCUSED, FUN AND FIERCELY LOCAL.”
March/April Issue 2010
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EARTH DAY 2010 A GENERATION OF ‘GREEN’ HEROES AUTHENTIC ARIZONA HIDDEN RESORTS SPARKLE IN THE DESERT RISE & SHINE BREAKFAST JUST GOT BETTER 5 VALLEY HOTSPOTS ONE-ON-ONE AMBASSADOR VICKI HUDDLESTON pW SPECIAL INSERT:
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pW PROFILE:
Jordin Sparks AWARD WINNING ‘AMERICAN IDOL’ AND HOMETOWN BEAUTY COUNTS HER BLESSINGS p. 20
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In order m r’s first DIRECTV bill, a mseparate mmailing, or,, in themstate of tCorerdeictecivaerdfunlol t$1re8qucrireedditi,ncMusAto&mPeAr.*mEulsigtibsiulbitmy iftorrelboactael cfohramnnonline and register account on directv.com prior to rebate redemption.mUmpon DIRECTV System activation, customer will receive redemption instructions (includedmin custome es, scheduled recording(s) may not be recogniz m NOInFerFwaErYeRo:inrFksrt,eaefrnScoHO m rWeTtaIMilEerf)ora3ndmm u s t c o m pl y w ith th e t e r m s o f th e i n s tr u c ti o n s . I n o r d e r t o r e c e i ve f u ll c r e d it , c u s t o me r m , a nd m u s t s u b m it r e b a t e o n l i n e , e n r o ll i n A u t o B i ll P a y p r og c o n s e n t t o e m a i l a l e r t s p r i o r t o r e b a t e r e d e m p ti o n . On l i n e r e d e m p ti o n s valid emam il adMdM ress. r a onths, a value of $38.97. Free W M m M MM m m m M m requMireM Rtoerbeacteeivbeegfuinlls $1 6-88 cwreedekits, caufstetor mreecremiput sotf sruebbm atiet rfeobrmateonfolirnme oor by mail. Timing of promotional price dm epends on redemptionmdate. If customer removes Aum to Bill Pay before prom motiownal period ends, am ssociated $5 bill credit will cease. Accounmt must be in “good standing,” as determmined by DIRECT V in its sole dNiescwreYtoiornk,, tfro oremmareintaeilliegribl e . D I R E C T V n o t r e s p o n s i b l e f o r l a t e, l o s t , i l l e g i bl e, m u t i l a t e d , i n c o m pl e t e, m i s d i r e c t e d o r p o s t a g e d u e ma i l . I F B Y T H E E N D O F P R O M O T I O N A L P R I C E P E R I O D ( S ) C U S T O I C ALLY M E R D O E S N O T C O N T A C T D I R E C T V T O C H A N G E S E R V I C E T H E N A L L S E I C E S W I L L A U T O M RV V A T ) and must comply with the term m m m m m m m m $5/MOm . LEASE FEmE FOR THE 2ND AND EACH ADmDITIONAL RECEIVEmR. 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INSTALLATION: Standard professional installation IReEnCtTuVpbgarasdeep.rAodgrvaamncmeidngeqpuaicpkmaegnet ($29.99/mo. or above) or qualif ying international ser vices bundle required.MFAILURE TO ACTIVAATE IN ACCORDANCE WITH THE EQUIPMENT LEASE ADDENDUM MAY RESULT oonffley.r Cfoursqtoumaliifniesdtaclluasttioonmeexrstroan. lSyYS whToEsMelLeEcAt SanE:HPu D DrcVhRasoer HofD2R4eccoenivseercaustivtheemfoirnstthfsreoef eanquy iDpm NTH REMAINING WILL APPLY. ALL EQUM IPMENWT IS LEASED AND MMUST BE RETURNED TO DIRECTV UPON CANCELLATION, OR UNRETURNED EQUIPMENT IPR N EF A CERHRAED RGCEHO OFIC$E1p5r0ogPrEaRmRmEinCgEIpVaEckR.agIeF (SvEaRluVeIdCaEtI$S3T8E.9R9M/mINo.A).TDEVDRBsEeFrOviRceE (T$H7E/mEoN.)DreOqFuCirOedMfMorITDMVRENaTn,dAHCDADNVCRElLeLasAeT.IHODN AFEE OF $20/MOm t bill. Starz and reM lated channels and ser vicMe ma FonElEyS. CAuPsPtoLmY.inPsrotaglrlaamtim i n g, p r i c i n g, t e r m s a n d c o n d i t i o n s s u b j e c t t o c h a n g e a t a n y t i m e . P r i c i n on extra. SYSTEM LEASE: Purchase of 24 consecutive months of any DIgRrEeCsTidVebnatsiael.pTraoxgerasmnomtiningclpuadcekda.gReeceipt of mDIRECT V programming subject to DIRECT V Customer Agreement; copy provided at directv.com/legal and in firsW M rks are the B S C o m p a n y . © 2 01 0 D I R E C T V , I n c . D I R E C T V a n d t h e C y cl o n e DMesign logo, CHOICE, CHOMICE XTRA, CHOICE ULTIMATE, ÓPTIMO MÁS and DIRECT V Más are trademarks of DIRECTM V, Inc. pINroApeCrtHyAoRf GStEaOrzFE$n1te5r0taPinEmReRnEt CGEroIuVpER. LLCIF. SShEoRwVtiImCEe IaSndTEreRlaMteINdAma r k s a r e r e g i s t e r e d t r a d e ma r k s o f S h o w t i m e N e t w o r k s I n c . , a C TED BEFORE THE END OF COMMITMENT, A CANCELLATION M M W AFEllEoSthAePr PtrLaYd.ePma r k s a n d s e r v i c e ma r k s a r e t h e p r o p e r t y o f t h e i r r e s p e c t i v e o w n e r s . rogramming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included. 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We Take Your Fight with Cancer Personally. Joye Jeffrey, RN Breast Cancer Survivor Scottsdale Healthcare Shea Medical Center
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Contents
FEATURES 20 A SPARK OF TALENT... Jordin Spark’s Life after ‘Idol’
26 EARTH DAY 2010…
HAPPY ANNIVERSARY Meet our Green Heroes
ON THE COVER Jordin Sparks Photography: Mark Liddel
20 Phoenix Business Journal
26 phoenixWoman.com
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Contents
DEPARTMENTS
47 FASHION
12 EDITOR’S CHOICE
Fashion Driven… Revved-up Hot Styles Revealed
Cool Stuff
Fortune
54 GIVING And The Beat Goes On… A One Man Band Lends His “Ear Candy” to Struggling Young Musicians
13 FINANCE 10 Tax Tips For a Tension-Free Tax Season
56 EVENTS OF NOTE
15 BUSINESS
A Tribute… Ellen “Nellie” Jackson
At-Home Businesses Valley Women Embrace Entrepreneurship
59 RISE
17 BUSINESS
Focused, Fun and Fiercely Local… Meet our Phoenix Woman Advisory Board…Roll Call Please
Social Media 101 All your Questions Finally Answered
Life
Self
32 FARE
65 PASSAGE
Rise and Shine A Guide to the Valley’s Best Breakfast
Recognize and Rejoice International Women’s Day One-on-One with Ambassador Vicki Huddleston
36 HOME Home Court A Phoenix Mercury Star Finds Her Niche
40 SPECIAL INSERT
68 HEALTH Great Gams Say Goodbye to Varicose Veins
70 HEALTH
Purple Talk The Purple Ribbon Crusade
Colon Cancer…Are you at Risk? Detecting Colon Cancer Faster and More Comfortably
32
Discovery 78
72 ESCAPE Authentic Arizona Discover our Favorite, Hidden Resorts & Spa’s
78 ARTS The Musical Instrument Museum Discover this Global Musical Wonderland…
80 HERITAGE First Lady of The Legislature Edwynne “Polly” Rosenbaum
phoenixWoman.com
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March/April Issue 2010/Volume 4
phoenixWoman
TM
“FOCUSED, FUN AND FIERCELY LOCAL.”
JESSICA PARSONS Editor
NEAL McDANIEL Creative Director
MIKE MERTES Production Designer
KATELYN BOLNICK Editorial Intern
DORIE COWAN Accounting/Operations
THEO TIGNO Web Development
SALES DEPARTMENT: 480.443.7750 ext.311
CONTRIBUTING WRITERS: Maria Baer, Donna Bartos, Morgan Benavidez, Katelyn Bolnick, Sherry Butler, Meredith Dekker, Lesley Factor, Catherine Holland, Dudley Hudspeth, M.D., Mark Kuo, M.D., Deborah Caron Plunkett, Natalie June Reilly, Heidi J. Osselaer, Ph.D.
CONTRIBUTING PHOTOGRAPHY AND SPECIAL THANKS: Barrett-Jackson Collector Car Event 2010 Dillard’s Department Stores Photographer Mark Liddel The Arizona Women’s Heritage Trail
EDITORIAL ADVISORY BOARD: Theresa Barber, Dana Campbell-Saylor, Eddie Fischer, Kristi Hall, Shonna James, Donna Marino, Matt Owen, Myra Richman, Carolyn Rock, Kristen Sandquist, Susie Tyler-Alofs, Diana Zellers
REPRINTS/E-PRINTS/LICENSING: Wrights Reprints Call 877.652.5295 or Email: sales@wrightsreprints.com
Your Stage is Set! CORPORATE OFFICE TRIFON M. KUPANOFF, JR. President MICHAEL A. KUPANOFF Vice President/General Manager
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Phaves of Phoenix Featured Articles Events Calendar Join the conversation or start a new one! Subscriptions also available online.
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Phoenix Woman Magazine™ is published six times per year by LPI Multimedia Inc. Opinions expressed are those of the authors or persons quoted and not necessarily those of LPI Multimedia Inc. While efforts to ensure accuracy are exercised, the publisher assumes no liability for the information contained in either editorial or advertising content. Publisher assumes no responsibility or liability for unsolicited manuscriptsor artwork. Reproduction in whole or part without the expressed written consent from the publisher is prohibited. Phoenix Woman Magazine™ is the registered trade name of this publication. Copyright ©2010 by LPI Multimedia Inc. All rights reserved. ABC Membership Applied for
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BASKETBALL COURTS • CAFES • CARDIO AREAS • CONFERENCE ROOMS • CYCLING STUDIOS • FITNESS CLASS STUDIOS • GYMNASIUMS • KIDS CLUBS & NURSERIES • KINESIS • LOCKER ROOMS • MEMBER BUSINESS OFFICES • MIND/BODY STUDIOS • POOLS • PRO SHOPS / BOUTIQUES • RACQUETBALL COURTS • INDOOR TRACKS • SAUNAS • SPA & SALONS • SQUASH COURTS • STRENGTH TRAINING AREAS • TENNIS COURTS
LIFE IS ABOUT
The Village offers many ways to
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balance your workout relaxing by one of the sparkling pools or escaping to the spa. Whatever you choose,
life’s better at the Village.
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CAMELBACK 602.840.6412 4444 East Camelback Road, Phoenix, AZ 85018
© 2010 DMB Sports Clubs A DMB PROPERTY
DC RANCH 480.502.8844 18501 N Thompson Peak Pkwy, Scottsdale, AZ 85255
GAINEY 480.609.6979 7477 E Doubletree Ranch Rd, Scottsdale, AZ 85258
VERRADO 623.215.6500 4239 North Village Street Buckeye, AZ 85396
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pW / EDITOR’S LETTER
The Power of Color I love purple—it’s my favorite color. To me, it’s powerful and pretty—the perfect color to signify spring is here—simple, clean and fresh. But, the reality is the color purple couldn’t be more complicated. According to my research, purple is a complex color with the power and potential of evoking various, contradictory and even ambiguous feelings—drama, sophistication, solitude, pride, royalty, justice and “serious mental readjustment” are some of the words I found used to describe this noble color. Perhaps it is quite fitting that purple has become the color of choice for domestic violence awareness and groups like the Purple Ribbon Council to Cut out Domestic Abuse. In this issue, we feature this worthy cause through the eyes and experience of the Purple Ribbon Council and encourage you to become more aware and get involved as the domestic violence awareness month of May fast approaches. Also, on the horizon, is Earth Day. This year marks the 40th anniversary and, to help celebrate, you can read all about women in our community who are making “green” changes for a better tomorrow. And, in case you were wondering, the color green has long symbolized nature, growth and hope of eternal life—how fitting. In this issue you will also enjoy reading about award-winning singer and Arizona resident, Jordin Sparks who cinched the American Idol title in season six and is now well on her way to becoming a global sensation and a red-hot, heart-throb. Don’t forget to peruse through the roll-call of our new advisory board and check out what’s on the menu at a few of the Valley’s best breakfast joints that ooze a golden-sunshine, happy feeling. You’ll also find insightful and useful information about colon cancer detection and varicose vein therapy—there are new advances in medical technology you should know about. We are also excited about International Women’s Day, which will be celebrated in May, and an exclusive interview with key-note speaker, Ambassador Vicki Huddleston. Also, help us welcome the Valley’s newest museum set to open in April—the Musical Instrument Museum—a first for the Valley and the globe. And, before you plan your next vacation, be sure to read all about our favorite Arizona resorts. From the orange glow of the setting sun, to the warm shades of desert brown, to the views of a dark-blue Arizona sky; these resorts will offer you amenities and a color palette you can only experience in our great state. So, dig in and enjoy our smart, informative and relevant editorial that’ll shed a glow and luminosity on important issues and entertaining topics, while being “focused, fun and fiercely local” in a whole new way.
JESSICA PARSONS Editor
10
phoenixWoman.com
“” ... enjoy our smart, informative and relevant editorial ...
Continue the conversation, start a new one or subscribe online at:
phoenixWoman.com
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FACING A BREAST CANCER DIAGNOSIS? Breast Cancer Survivor TERRECE
Surround yourself with a multidisciplinary team of cancer
CRAWFORD is a warrior! She was
experts, and comprehensive treatment.
confident during treatment knowing she had a dedicated team that included
Cancer Treatment Centers of AmericaÂŽ (CTCA) at Western Regional Medical Center provides individualized and advanced
an oncologist, reconstructive surgeon and
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No case is typical. You should not expect to experience these results.
rehabilitation services, mind-body medicine, and spiritual support with conventional treatment for the finest quality-ofcare, designed to provide the best quality-of-life during treatment.
Š 2009 Rising Tide, Kft.
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pW / EDITOR’S CHOICE
O
COOL STUFF...
We come across all kinds of things, from the current obsessions and must-have’s to the stuff setting new trends here in Phoenix and all over the world. We’re in the know, so why shouldn’t you be….Check-out these fun, tasty and unique products that had us doing a double-take. pW
Do you have a fun or favorite product you’d like to share? Tell your friends about it online at:
phoenixWoman.com
Healthy Watches Not just vibrant and sporty, these watches are said to be good for your health. The makers of FRUITZ say the watches contain natural frequency technology to harmonize with a person’s bio-field and energy. The company even put the watches to the test in their own clinical study. They report wearers felt better rested and less stressed thanks to their Philip Stein timepieces. The collection comes in watermelon, kiwi, blueberry and papaya and is available at Nordstrom.. $225
Munch on This
Modern Must-Have This original and contemporary designed purse hook is a must-have if you don’t want your precious purse to touch the ground. Created by Alessi, this delicate Minou purse hook comes in stainless steel and black. It’s an item you never knew you needed. The sculptural shape and portable size make it the perfect gift. Alessi dealers include, Alessi Shop, Phoenix Art Museum and Saks Fifth Avenue. $26
Got A Lip Light?
Green and Clean Clean Well All Natural Antibacterial Hand Soaps are made with ingredients from renewable plants, primarily thyme. With 99.99 percent germ killing efficacy, these foamy hand soaps boast a safe and natural alternative to its toxic counterparts. Scents include Orange Vanilla, Ginger Bergamot, Lavender and Spearmint Lime which can be found at Whole Foods, select Target stores, Vitamin Shoppe, Babies R Us and GNC. $4.99
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Now you can get more from your lip gloss than just great shine. ModelCo’s best-selling product is the famous Lip Lights Lip Gloss and we can see why. The lip gloss is high-tech coming with its own LED light attached and a side panel mirror for easy in-the-dark application. So, whether you’re in a cab, restaurant or dark night-club, Lip Lights might be your perfect traveling companion. It’s available in six fun and flirty shades at Glam Lounge in Scottsdale and www.beauty360.com. $28
An Irish chocolate piece of heaven comes to you by way of Sprinkles Cupcakes. For a limited time, enjoy a St. Paddy’s day treat that’ll melt in your mouth and take your breath away. Did we mention they’re made with Bailey’s—consider your self forewarned. Also new to the menu— Sprinkles Cupcakes that are gluten-free and vegan. $3.25/each or $36/dozen
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pW / Fortune / FINANCE
10 Tax Tips For a Tension-Free Tax Season by Meredith Dekker
When it comes to taxes, preparation and documentation is the key. Whether you work with tax professionals, use software or fill out your returns manually, having all your information in order can help you navigate the tax season with ease. If you’ve been dreading this particular rite of spring, we’re here to help. Remember that tax preparation time can provide a great opportunity to assess your finances and set new goals, especially if you follow these ten simple steps. STEP 1 Begin by making a checklist of the records you’ll need. This typically includes a W-2 form showing your wages and tax payments, 1099 forms listing interest and dividend income, 1099Bs showing proceeds from stock and bond transactions, and 1098s listing interest and tax payments. You may need additional records, depending upon your circumstances. For the definitive list, refer to the online IRS publication, “Recordkeeping for Individuals.”
STEP 2 Now it’s time to start collecting and organizing your records. If you’re married, why not split up the tasks equitably between you and your spouse? Perhaps you can consolidate income-related documents while your spouse collects records of expenses and deductions. If you have kept your financial documents in monthly file folders, this is an easy step.
STEP 3 If you have been using Quicken or similar software, it’s easy to put together a report of your finances. Otherwise you can copy the income, deduction and expense information from your records onto a Spreadsheet, using simple headings like “Salary & Investment Income.” Next, total up each column. This serves two important purposes. First, it enables you to see all of your pertinent information in one place and provides a great reference document for future budgeting. Second, it can save you money, because many tax professionals charge based on the time it takes to complete your return. Consolidating your data helps them assess and input your financial information with greater speed.
STEP 4 Be familiar with the tax deductions, credits and exemptions you think you are entitled to. Some of these are obvious, like tax exemptions for dependent
children. But there are some new ones you might not know about. For example, if you purchased a new vehicle in 2009 you may be eligible for the Sales Tax Deduction for Car Purchases. You may also be eligible for the First Time Homebuyer Tax Credit; and the new Repeat Homebuyer Tax Credit may be available if you purchased a home in 2009 or plan to purchase one in 2010. And don’t forget the tax benefits of higher education. If you, your spouse or a qualified dependent are pursuing a college degree, check out the new “American Opportunity Tax Credit,” worth up to $2,500 in tax savings. Learn more about education credits by visiting the"http://www.irs.gov/newsroom/article/0,,id=213044,00.html" Tax Benefits for Education: Information Center” on the IRS Web site.
STEP 5 Carefully consider your filing status. If you’re married, it’s usually best to file a joint return, which offers the lowest overall tax rates. However, if you had very high medical expenses, you might find that “married filing separately” reduces your total tax bill by applying these deductions against your income only. Do you have dependent children? If so, you or your spouse might be eligible to file as a “head-of-household” status, which offers better tax rates than “married filing separately.” Single mothers may also qualify.
phoenixWoman.com
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pW / Fortune / FINANCE
If you find these filing status considerations too daunting, you should probably consult a tax professional. Make sure they compute your taxes based on the status that yields the greatest overall tax savings.
STEP 6 Reduce your taxable income by maximizing your contributions to your tax-deferred retirement accounts. This year, the federal government has changed some of the laws on converting your “traditional� IRA to a Roth IRA, which may offer greater long-term tax savings. Please consult your Financial Planner to see if this is a wise decision in order to meet your financial goals. You can still contribute to an IRA before you file and additional money can be saved if you are over 50 years old.
sure to send your returns via certified mail, with a return receipt requested. If your return is lost, or late, you may incur late fees and penalties unless you can prove you filed by the deadline. pW Meredith Dekker is an independent, full-service, fee-based adviser and the owner of Dekker Financial Services located in Chandler, Ariz. The company provides personal and corporate financial planning services, including estate planning, risk management, cash flow analysis, investment management, retirement planning, business, tax and management planning. INFOLINK:
Nothing herein is intended to constitute individualized tax advice and there may be other tax considerations. You should consult a tax professional before taking any action. Information contained herein is subject to change as new regulations are issued. Investment Advisory services are offered through Sutterfield Financial Group Inc., an SEC Registered Investment Advisor. Editor’s Note: This article is intended for informational purposes only and is in no way intended to offer tax advice or to make tax recommendations. All information included in this article represents the views of the individual author and not necessarily those of LPI Multimedia Inc.
www.dekkerfinancial.com
STEP 7 If you are not sure how to fill out the actual return, it’s better to hire a tax professional such as an ATA (Accredited Tax Accountants) or a CPA (Certified Public Accountants). Ask friends and business associates for referrals and recommendations. Beware of the person who says you need to go to his guy “because you won’t have to pay anything.�
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STEP 8 Now, for the fun part—filling out the returns. If you’re using tax preparation software or working with a tax professional, this is relatively easy. If not, make sure you fill out the forms neatly and clearly and double-check your math. Sloppy returns—especially those with math errors—are a red flag for audits.
STEP 9 Review your return carefully before you file. Are the income and expense numbers correct? Did you receive all of the deductions, exemptions and credits you expected? No matter who completed the return, you are legally responsible for its accuracy.
STEP 10 File away and file on time—don’t wait until the midnight hour! If you don’t file electronically, be
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/ fortune/ Fortune BUSINESS pW
At-Home Businesses Valley Women Embrace Entrepreneurship by Catherine Holland
(top) Melissa Risher, founder of Popflops (bottom) Bello Boutique’s signature Circle Popflops
Women—especially Phoenix women—are nothing if not creative, adaptable and determined. All of those qualities are necessary to launching a successful home-based business, which is something more and more Valley women seem to be doing. Why the entrepreneurial explosion? For some, it means more time with their families. Others simply want to be their own boss. Yet, for others, it comes down to necessity. Arizona’s unemployment rate is approaching 10 percent—9.3 percent in October, according to the Arizona Department of Commerce. Rather than being one of hundreds of people applying for only a handful of open positions, many women are doing what they do best and are taking their futures into their own hands. Melissa Risher is a prime example. A born entrepreneur, Risher has owned several businesses, all built from the ground up. Her latest venture, Popflops, has taken off, turning a profit in less than four months. Risher and her partner launched Popflops at the end of July and have been more successful than they could have hoped. “People really just relate to our idea,” Risher says. That relatable idea is great-looking flip-flops you can customize to match your outfit. Basically, one pair of flip-flops turns into many by way of interchangeable magnets that simply pop on and off. Each piece has fun, funky and original designs on top. And, the idea has really taken off with moms and young girls. Although they would eventually like to have their own brick-and-mortar boutique, Risher and her partner opted to run their fledgling business out of their homes. “In this economy, it wasn’t even a second thought,” Risher explained. “We wanted to test the waters and see the reaction. We didn’t want to commit to a rental contract.” They did everything on their
BUSINESS
own—forming the LLC, applying for patent protection and building their own website—cutting their startup costs substantially. Another reason for starting out at home is family. Risher is the mother of an 18-month-old budding diva. Her business partner has a 17-year-old and a 12-year-old. While both maintain “day jobs,” their hope is that Popflops will allow them to spend more time with their families. But it’s not just about that. “I like working for myself,” says Risher. “I really like to come up with ideas and go with the flow.” It’s something she’s always known she wanted. She does have a psychology degree as a backup, but Risher was determined and destined to have her own company. While she built her home-based business from scratch, it’s not for everybody. Some women who want to spread their entrepreneurial wings but still have a safety net are turning to already-established direct-sales businesses—familiar names like Mary Kay Cosmetics, PartyLite, Pampered Chef, Silpada and Stella & Dot Jewelry. These ventures give women the freedom to do their own things and to work as little or as much as they like, within an established framework and support network. While you can control how much you put in—and by extension, how much you make—you don’t have to worry about certain aspects of the business like patents, forming an LLC, applying for a business license, production or inventory. In many cases, the level of inventory you buy into is up to you. For simplicity’s sake, it’s very similar to purchasing a franchise. The model is there for you to follow; it’s been tried and tested, so why re-invent the wheel? Since the business model has already been established, now all you have to do is concentrate on developing and nurturing your
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clientele. "I started selling Stella & Dot and PartyLite because I love the products,” says Amanda Rosinski, a Stella & Dot stylist and PartyLite consultant. “You can't go wrong with jewelry and candles.” Rosinksi also says she appreciates the freedom of working from home, setting her own hours and being in control of how much she makes each month. She also enjoys it. “The people I get to work with are amazing. Where else do you get to ‘party’ at your job?” The safety net that comes with direct sales is significant. The startup costs are relatively low and usually the brand recognition is already in place. The business, whatever it may be, can net anything from a little extra “walking around” money to paying the mortgage. With the unemployment rate hovering at its highest point since the early ‘80s, that’s good news for women looking for options. One of the big selling points of television ads touting these ventures is that you can’t be laid off because it’s your business and you’re the boss. According to the Direct Selling Association, 15 million independent contractors in the U.S. generated $30.8 billion in sales in 2007. In 2008, 15.1 million direct sellers, more than 86 percent of them women, drummed up $29.6 billion. While that is down nearly 4 percent, experts say that’s a much smaller drop than many businesses have experienced, adding credence to the thought that direct-sales businesses are about as recession proof as anything out there. If you ask me, that speaks volumes for the women driving these businesses. Whether you opt for a direct-selling venture, entrepreneurship on training wheels, or take the leap and build something that’s completely your own, Risher has some words of advice. “It’s going to be incredibly scary,” she says, “but you absolutely have to takes the risks to get the rewards. If there’s something you’re passionate about, you should absolutely go for it. Sitting around and doing nothing is not going to make you happy.” pW Catherine Holland is a freelance writer who resides in Phoenix. INFOLINKS:
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www.popflops.com www.stelladot.com/mandi www.partylite.biz/manda
phoenixWoman.com
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FACEBOOK www.facebook.com
Social Media 101 All Your Questions Finally Answered by Maria Baer
Social Media is sending you a friend request. Are you listening? Are you on-board? Or, are you, like many people, hoping it all goes away? In the world of business—and even in our personal lives—social media has become the name of the 140-character-or-less game. Companies are using it to gain brand loyalty and attract new customers. Consumers are using it to network, find deals and receive instant news or gossip on their favorite brands, products and Hollywood celebrities. College grads are using social media as their virtual resume and companies looking to hire have found it to be a prime hunting ground. It’s a mega-pixeled game of show-and-tell—and you really can’t afford to miss it. Abbie Fink and Amanda Vega are two of Phoenix’s most successful and, frankly, “e-popular” Marketing/PR executives, and they both have insight into the social networking info-blitz. We interviewed Vega and Fink about three of the most used (and free) social networking sites and asked them exactly what this social media revolution is all about, and if it’s here to stay.
>:-D<
With 350 million users—boasting the size of a country, you almost can’t afford to ignore Facebook. It first came on the scene, much like MySpace, as a tool to connect and reunite friends. But, Facebook seemed to attract an older generation—the college crowd looking to network, especially because, in the beginning, a college affiliation was required. Now, in the ever-evolving world of social media, Facebook seems to have become the communication of choice, the go-to site for all things social—reuniting high school sweethearts, sending mass notifications of pregnancies and engagements and updating anyone you’ve “friend’ed” of your daily or minute-by-minute “status.” Harnessing that type of communication can be powerful. Companies have recognized this.
The smart ones have already capitalized. These are called Facebook “fan pages” where companies and non-profits have been sharing news and information with their clients, customers, supporters and “fans”. It serves as a free personal website, in a lot of ways, enabling the user to create a photo gallery of events, videos, blogs and updates in an easy-to-use, computer-friendly format. Many believe Facebook’s usage is still 90 percent personal and 10 percent professional, nevertheless, be sure to check-out Phoenix Woman’s fan page (shameless plug).
Facebook FACT: Facebook has more than 350 million users worldwide—boasting the size of a country. — wikipedia.org
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TWITTER www.twitter.com It’s curiously simple. Create a dialogue. And, answer one question: “What’s happening?” In 140 characters or less, “tweets,” as they’re called, are meant to elaborate on that question in every way imaginable—whether you’d like to tell your Twitter “followers” that you’re about to eat breakfast, gossip about the latest celebrity break-up or share a link to a great article—the platform is all yours. Fink calls Twitter the “single-most valuable way to connect with your customers.” More than they ever would without Twitter, she says, consumers are spreading the word, through a simple “tweet,” about their positive and negative experiences with companies. This free-exposure can either be good or bad news. For professionals seeking information, among the can’t-miss tools on Twitter, is the ability to search a keyword and find all current conversations containing that word. For instance, a fashion designer could search the word “clothes,” and find a never-ending pool of pure customer potential poured right into their lap. Though it can be overwhelming, both Vega and Fink agree, the virtual social sphere is a must-use and will have longevity in the marketplace. “If you own a business and you are choosing not to be active, keep in mind that someone else is there in your place,” says Fink. And, “being active,” means putting in the effort to maintain a social media presence, otherwise it will cease to work.
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:-0
Twitter FACT: Twitter has been ranked the third most used social network, with approx. 6 million unique monthly visitors. — twitterfacts.info
Social media experts recommend up to seven “tweets” a day, and not bombarding your “followers” with sales pitches, spam and junk. Make your status updates and “tweets” authentic, funny, real, relevant and succinct and you should be well-equipped with the 411 on social media 101.
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Cool Twitter’s To Follow: 1. Sprinkles Cupcakes: @sprinkles (watch for the secret word of the day and get free cupcakes) 2. The Phoenix Zoo: @PhoenixZoo (Get ready for some awesome photos!) 3. Phoenix Metro: @PhoenixMetro (Look for deals to local businesses) 4. The Phoenix Suns: @PhoenixSuns (Look for prizes like free tickets and jerseys) 5. Phoenix Woman magazine: @PhoenixWoman (Join the conversation—and sometimes, the editorial process)
;-)
LinkedIn FACT: LinkedIn, which is used mainly for professional networking, has more than 60 million registered users, spanning 200 countries. — wikipedia.org
LINKEDIN www.linkedin.com LinkedIn is a virtual resume. Users fill out a profile with their professional information, and can then “connect” with other site users by sending out requests. Fink, vice president and general manager of HMA Public Relations and current president of the Phoenix Public Relations Society of America says she makes as many connections as she can on the site, all while she nurtures it for both professional and personal use. “You never know how valuable a connection could turn out to be,” says Fink. It could lead your company to its next graphic designer, or direct you to a hot, new lunch spot. “Maybe I’m traveling to Chicago and need a good restaurant recommendation. Why shouldn’t I go to my Chicago connections and ask them?”
Vega, of Amanda Vega Consulting handles her LinkedIn a little differently. She reserves her LinkedIn connections for friends and colleagues, and not acquaintances. She holds this standard allowing her to give references and speak knowledgeably about the people in
her network. “If I’m in the hiring position, I will look at a resume a little deeper if someone else hands it to me,” she says. “You can look at LinkedIn in that same capacity.” pW Maria Baer is a freelance writer who lives in Scottsdale with her husband.
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Crowned the winner of the sixth season of “American Idol,” Arizona’s own, Jordin Sparks remains the youngest winner in “American Idol” history. It was May 23, 2007. She was 17 years old; A “happy-go-lucky” and “quirky” kid, (her words, not ours), whose life was about to change. STORY BY JESSICA PARSONS / PHOTOGRAPHY BY MARK LIDDEL
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T Today, at the age of 20, she seems all grown up. With a lifetime of achievements already under her belt, this very bubbly, exuberant, spark of raw talent, takes our phone call and happily shares her unique story with us, and what she hopes for the future.
A GIFT FROM GOD Sparks began singing as a baby, at 18 months old. It might sound unbelievable, but she says her family has the video to prove it—a baby Jordin singing on her Nana’s lap with each note right on tune. In fact her whole family is musical, playing instruments from piano to guitar. “I always knew I was going to be a singer I just didn’t know it was going to happen this soon or at the level that I am now,” says Sparks. She was 10 years old when she started singing outside the home—in competitions, for her church choir and any opportunity to get up on stage. She also received voice lessons, identifying at an early age, that her instrument was one that needed to be honed and controlled. “I don’t want to sound weird or conceded, [but] there is nobody
in my family who sings like me. The voice is definitely a gift from God alone.” It’s a gift that would catapult her and her career into super stardom. Since winning “Idol,” Sparks has put college on hold and left her small town of Glendale, Ariz. for the chance of a lifetime in Hollywood. So far, it’s paid off. Her debut album in 2007 went Platinum selling over two million copies. Her hottest single, “No Air” sold over four million digital copies worldwide. She won an American Music Award in 2008 and received a Grammy nomination in 2009. It seems everybody knows her name, has seen her face or has rocked out to her music. She even has a fan following who call themselves the “Sparkplugs.”
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“Honestly, I don’t think I’ve ever processed all that happened,” says Sparks, adding, “I did a show that I was a huge fan of and won. But one thing I know for sure is that to sing for my job is the best thing in the world.” PW: How is life after American Idol? JS: “It is everything I wanted and more. But, it is a lot of hard work, traveling and sacrifice.” PW: I know you’ve written a few songs, do you enjoy writing and where does the inspiration come from? JS: “I absolutely love to write, whether it’s writing in my diary or writing songs, I’ve always had this infatuation with words. In the fourth grade I discovered poetry and realized that if you
just put music to a poem and switch up the words a little bit that you have a song. It’s very therapeutic to write what you are feeling, happy or sad, and just put it out there. For the first record I wrote three songs and with the second record I wrote six. The whole writing process is phenomenal.” PW: What’s the most rewarding part of your job? JS: “It has to be the fans. I love meeting my fans and putting a face to the people who voted for me and who buy my music and request my songs. I wouldn’t be anywhere without my fans and the love of my family. The most rewarding part is to be able to see them.”
PW: How do you handle the screaming fans? JS: “I kind of take it day by day. You never get used to it. I’ve had fans who sing the words of my songs or who scream and cry [at concerts] so I’m honored. I love being able to touch people and I have so much fun doing it. It’s amazing.” PW: You seem to have gone from a wholesome look to an edgier look, are you going in that direction? JS: “I wanted to evolve my look but not so much that I wasn't comfortable or where my fans wouldn’t recognize me. I think what makes a woman sexy is when they are covered up and when they look really pretty and that’s the look I was going for and it’s what I feel good in.” PW: You appear slimmer in these new pictures.
Have you been working out? JS: “I got a trainer because I got sick a lot last year and I just didn’t feel good in general. I was feeling sluggish and I just wanted to get healthy. I used a trainer for two months and he kicked my butt. But it wasn’t about getting skinny at all, it was about me getting healthier and improving my stamina.” PW: What’s your favorite song from your albums? JS: “I love all of them, but there is a song called ‘Faith’ that I wrote, that has a special message. My friend passed away several years ago and I wanted to tell her everything was going to be okay. I was bawling when I recorded it.”
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Sparks of Inspiration
Favorite Singers: Nat King Cole Etta James Pat Benatar Mariah Carey
Favorite Book: “Twilight”
Would love to sing with: Alicia Keys John Mayer
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PW: You recently toured with the Jonas Brothers to help raise money for children with cancer. What compelled you to get involved? JS: “I’ve been so affected by cancer in the last two years. My mom’s best friend died of melanoma and that really affected me. My great uncle passed away from cancer during American Idol and I recently met two young girls who also had cancer. One of their wishes was to meet me, so I’ve been touched by it. When I heard the tour was raising money for this cause, I said sign me up.” PW: What are some of your future goals? JS: “I’ve always loved acting. I participated in community theater and Valley youth theater when I was younger. I was also in drama club at school. When [my family and I] lived in New Jersey, we used to watch Broadway plays and I really developed a love for the stage. I would love to do a movie or try voice-over work for animations. I think it would be so awesome, so we’ll see.” PW: Any romance in your life? JS: “Not with me. I kind of just focus on the music. I am talking to somebody. He’s from California and he’s very cool. We kind of just hit it off really well over the past two years. We’re talking about taking it to the next level but we are good friends and we don’t want to ruin that.” PW: What do you want the women of Phoenix to know about you? JS: “I hope they like my music. We are very lucky to live here and I hope I am making Arizona proud.” pW Jessica Parsons is the Editor of Phoenix Woman magazine.
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AD_Inspire_0402_ Ad & Editorial Master '03 3/24/10 4:39 PM Page 1
March 17, 2010 Ancala Country Club 11700 East Via Linda, Scottsdale
Fay Fredricks Anchor, 12 News Today, KPNX-TV
LEARN FROM THE BEST! Join a group of leading women to connect, learn and grow. Inspire is a monthly opportunity to build your network of professional women. Learn, up close and personal, from the best and brightest women in the Valley. Speakers share their personal journey of success and key lessons they’ve learned along the way. Presented by
Fay Fredricks joined 12 News in April 2001 and currently co-anchors 12 News Today weekdays from 5-7 a.m. Fay received her bachelor’s degree in communications from the University of Miami in Florida, majoring in broadcast journalism and political science. She began her career as an anchor and reporter for KNAZ-TV in Flagstaff. Fay has received numerous accolades including Emmy awards for series reporting and service story reporting, named Associated Press Reporter of the Year and the Best of the West award for spot news reporting. When not working, Fay enjoys spending time with her husband and twin boys, volunteering for animal rescue organizations, traveling and spending time with her family.
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Marsha Harrison Senior Vice President, First Fidelity Bank At the age of 14 Marsha boarded a bus in a small rural town in Missouri headed for Phoenix, on a quest to find her mother. Her search for her mother was more complicated than she had imagined. She was a teenage runaway in a strange city with everything she owned in a small suitcase and less than $5.00 to fund her adventure.
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From teenage runaway, to successful businesswoman, Marsha believes that with passion and determination you have the tools to be the person you imagine yourself being. Increase the passion, build on the determination, don’t look back and explore life. Marsha started early but it is never too late to begin!
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MENTOR • INSPIRE • CONNECT • GROW • LEARN • GIVE • SUCCEED • MENTOR • INSPIRE • CONNECT • GROW • LEARN • GIVE • SUCCEED
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{
earth day 2010...happy anniversary
}
Are you part of “The Green Generation?” Do you know what being “green” even means or how one person can make a measurable difference? April 22, 2010 marks the 40th anniversary of Earth Day—global campaigns will focus on “A Billion Acts of Green,” encouraging people all over the world to create change by taking small steps towards a greener tomorrow. What does that mean for you and the planet you call home? It could mean a more sustainable future by way of cleaner air and the preservation of precious resources—and, doing your part to help make a difference can be quit simple. A small act of “green” could mean using recycled paper, organic products or solar panels. We’re proud to introduce you to seven Valley professionals who have taken their “green” acts seriously, incorporating an environmentally-friendly mission in all aspects of their lives. In fact, these women are so impressive and inspirational that we’ve declared them our “Green Heroes.”
BY DEBORAH CARON PLUNKETT
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The Green Generation’s Core Principles: A Carbon-Free Future Responsible, Sustainable Consumption Creation of a New Green Economy
green founder
Source: www.earthday.net
Since 1969, Valley Forward Association has led Valley communities in livability and sustainability issues affecting the region—for nearly half of that time President Diane Brossart has served as the organization's top leader. Long before “going green” was main-stream in the early 1980s, Brossart joined Valley Forward as a member, moving up to president in 1991. “I was what you might call a tree-hugger,” says Brossart about her early beginnings. “Back then when you talked about business and industry in an environmental context it was mostly about regulation. Today, the corporate community is helping lead the environmental movement.” As the driving force behind Valley Forward—the group that was integral to influential green projects such as: Valley Metro Light Rail, Rio Salado Restoration Project, West Valley Recreation Corridor, a regional trails system for the Valley and environmental education in schools, Brossart has helped facilitate awareness and outreach—topics which include land-use planning and open space, energy, water management, transportation and air quality. Brossarts’ unwavering passion doesn’t end there. She takes pride in holding local municipalities accountable for their environmental efforts, has partnered with the City of Phoenix on its greening plans and supports the U.S. Green Build Council which brought Green Build 2009 to Phoenix. She was even instrumental in bringing Al Gore’s guest lecture of “An Inconvenient Truth” to ASU Gammage. “The vision [of Valley Forward] hasn't changed—our mission is to find a balance between the built and natural environment in which we call home.” INFOLINK:
green medicine Dr. Lesley Meng is helping Valley cancer patients one green step at a time. Meng opened the first green-built medical oncology practice in Arizona with her business partner, Dr. Andrew Buresh last year. “We treat our patients in a state-of-the-art, green-designed suite, planned with a sustainable approach and with the patients comfort and convenience in mind,” says Meng. At Desert Springs Cancer Care Center in Scottsdale you will find automatic, fluorescent, energy- saving lighting along with tinted and shaded windows; low water usage plumbing, copper piping and low odor/non-toxic paint called zero-VOC paint. The 5,000 square-foot outpatient clinic includes traditional medicine along with a few green services such as organic manicures and pedicures, classes on nutrition and even yoga. “Our goal is simple—to treat patients the same way we would want our family members to be treated and in as green a way as possible,” says Meng. INFOLINK:
www.desertspringscc.com
www.valleyforward.org
Phoenix Business Journal
DIANE BROSSART PRESIDENT, VALLEY FORWARD ASSOCIATION
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DR. LESLEY MENG DESERT SPRINGS CANCER CARE CENTER, SCOTTSDALE
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green energy
green auto shop
As the manager of sustainable initiatives and technologies at the Salt River Project (SRP), Lori Singleton takes sustainability seriously and oversees all things green. A 30-year employee of SRP, Singleton is credited with and committed to developing green programs that are unparalleled. In 1996, she implemented a program called Mowing Down Pollution. SRP offered rebates to those who turned in their gas-powered yard equipment for cleaner electric versions— approximately 20,500 households participated and became greener. Five years later, Singleton pioneered the EarthWise Energy program where customer donations help non-profit and charitable organizations go green with solar energy power. Singleton was also instrumental in creating SRP’s EarthWise Solar incentive programs in 2004 to encourage residential and business owners to invest in solar systems and solar hot water heaters. Singleton’s green heart even extends far outside the workplace. She is a previous chair of Valley Forward, a public and civic interest group which focuses on environmental issues, and the past chair of Audubon Arizona. During her tenure with Audubon, the organization built the Nina Mason Pulliam Rio Salado Audubon Center, a nature center that includes many sustainable features such as waste water recycling systems, low-water use fixtures and energy-efficient mechanical and electrical systems.which our children must live.”
When most of us think of auto repair shops, we often think the opposite of green; but Nadine Grobmeier, owner of Airpark Auto Service, is doing her part to change that. Grobmeier’s family- owned north Scottsdale auto shop was one of the first local shops to earn the distinguished “Green Shop” designation from AAA Arizona and the Arizona Department of Environmental Quality (ADEQ). “In spite of the amazing pollution-fighting achievements of the automotive industry, the repair and service sector can do more to combat the notion that auto repair facilities are harmful to the environment,” says Grobmeier. “We’re taking it upon ourselves to lead other businesses down the road to becoming greener—to set a pollution prevention and resource conservation example for other industries to follow.” By increasing its office recycling and using additional low energy lights, Grobmeier’s company was able to earn an almost perfect score on the state’s green rating system: 396 points out of a possible 400. The benchmark for green business approval is 300. Grobmeier’s slogan is “we’re people taking care of people; we just happen to fix cars.”
INFOLINK:
INFOLINK:
www.airparkautoservice.com
www.srpnet.com
NADINE GROBMEIER OWNER, AIRPARK AUTOSERVICE LORI SINGLETON MANAGER, SUSTAINABLE INITIATIVES AND TECHONOLOGIES, SRP
The “Green Phoenix” Plan: According to the City of Phoenix, Phoenix will soon become the first city in the country to implement a concentrated solar thermal energy system providing clean power to 50,000 homes while converting landfill gas into energy.
The project was awarded to Tessera Solar. The utility-scale solar power plant will be the city’s largest—generating up to 250 megawatts of power. The plant, which will be constructed at Phoenix’s only active landfill, located at SR 85 in Buckeye will provide 360 jobs and is scheduled to be operational by the end of 2012.
“This innovative project is part of the city’s 17-point Green Phoenix plan,” says Mayor Phil Gordon. “It will promote clean energy and create hundreds of local jobs.” For more information visit: www.phoenix.gov/publicworks and www.phoenix.gov/greenphoenix.
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Oasis A•Z will be a master-planned urban resort community with a renewable, energy-powered entertainment complex as its nucleus. Plans also call for retail shopping, dining and entertainment facilities, resort hotels, golf and tennis amenities, green oriented industries and a planned residential community.
green city The emerald city is not in Kansas—it may actually be right here in Arizona. The city of El Mirage may soon be known as the “green city” as it implements new efforts to help entrepreneurs, particularly women, “grow” sustainable, environmentally-friendly businesses. The “Women Ecopreneurs’ Project,” is an alternative to the traditional economic development practice of recruiting entrepreneurs. The program offers advice, training and mentors women to launch or grow their entrepreneurial pursuits in fields such as organic food growing/distribution, earth friendly fashion design, energy-efficient housing, eco-friendly tourism, alternative fuels and transportation and wind-power generation. Marianne Archibald, director of the “Women Ecopreneurs’ Project” for the City of El Mirage says the program was developed in-tandem with the city’s soon-to-be launched, sustainable 10 year General Plan and complements projects such as the Culinary Entrepreneurs’ Kitchen, a commercial kitchen incubator designed to help aspiring foodies make their dreams a reality and Oasis A•Z, a “green” theme park, retail and entertainment village. “Small, sustainable, local businesses and the ‘ecopreneurs’ who run them are becoming the very foundation of the emerging new green economy of the 21st century,” says Archibald. She also points out that, “El Mirage is at a crossroads socially, ecologically and economically” as the city faces important choices regarding how to grow mindfully. “Our aim is to synergize our collective wisdom and strength to move our visions into action together so we may keep true to our core values of living and working in harmony with the earth.” INFOLINKS:
www.womenecopreneurs.org www.culinaryentrepreneurskitchen.com
MARIANNE ARCHIBALD DIRECTOR, “WOMEN ECOPRENEURS’ PROJECT,” CITY OF EL MIRAGE
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green chamber “I often ask myself, what would I be doing differently if I lived on this planet for 500 years?” It’s a question, Mara DeFilippis, founder and chief executive officer of the Arizona Green Chamber of Commerce, challenges all of us to ask ourselves. Hence, her creation of a green chamber in 2008 as a way to promote the success of businesses committed to environmental and social responsibility. “This offers a place for businesses to come connect, learn and grow…all in the name of bottom line efforts and sustainability,” says DeFilippis. The Arizona Green Chamber also encourages environmentally conscious business practices through education. According to DeFilippis, there is a common misconception that going green will cost green; she points out that there are incentives for developing environmentally-friendly practices that can actually reduce a companies operating costs and help a business create revenue from waste. Going green can mean implementing new systems, processes, technologies and products that have yet to be developed. The Arizona Green Chamber works with businesses of all sizes to offer guidance, resources, support and recognition. “It is time for us to collectively have a more long-sighted and holistic view of how our everyday business and personal decisions impact our environment. Don’t let today’s decisions become tomorrow’s regrets with which our children must live.” INFOLINK:
www.arizonagreenchamber.org
MARA DEFILIPPIS FOUNDER, ARIZONA GREEN CHAMBER OF COMMERCE
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green law When a business decides to take the plunge and “go green”, it can be faced with a myriad of rules and regulations to which it must adhere; navigating these rules can be challenging to say the least. Attorney Carla Consoli, partner and group leader of Lewis and Roca’s ENERGI Practice Group, (Environmental, Natural Resources, Energy, Regulatory, Government Relations and Indian Affairs), ensures businesses are in compliance with the law and practicing due diligence. “Working on these cutting-edge entrepreneurial ventures is exciting and meaningful legal work,” says Consoli. It can sometimes mean introducing new legislation or assisting companies to work in-tandem for projects as diverse as power plants, mines and master-planned communities, all in the name of protecting endangered species, following habitat compliance or deciphering water rights. Consoli’s ENERGI Practice Group helps clients understand and navigate the permitting, regulatory and investment process. “As the practice leader, I work with our clients to identify ways we can make the climate for these projects better,” says Consoli. Consoli has negotiated environmental agreements, counseled solar power companies and provided counsel to the State of Kuwait in its 1990 environmental damage claim. She has authored a number of publications on environmental law and is a member of Valley Forward, Arizona-Sonoran Desert Museum and the State Bar of Arizona Environmental Section. INFOLINK:
CARLA CONSOLI PARTNER & GROUP LEADER, LEWIS AND ROCA’S ENERGI PRACTICE GROUP
www.lrlaw.com
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pW / Life / FARE
Rise and Shine A Guide to the Valley’s Best Breakfast by Natalie June Reilly
Breakfast: The most important meal of the day. It is to the new decade what coffee was to the new millennium—en vogue. Any health conscious woman worth her low-salt diet knows the key to starting the day off right is to begin with a hearty breakfast. It was the late-American pioneer Adelle Davis, the first “health authority” among modern food faddists who said: “Eat breakfast like a king, lunch like a prince and dinner like a beggar.” So, if what she said is true, then breakfast just got made!
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OVER EASY Talk about your roadside dives! And a must! Over Easy is a place you might expect to find along Route 66—in 1969 with Formica countertops and bathrooms around back and all. It is a small, rustic diner with both indoor and outdoor seating. Its capacity for great taste far exceeds its capacity for customers. However, it’s not like you’re going to mind the wait because you’ll be too busy flirting with the menu, torn between your love for their caramelized banana pecan French toast and the Wolf-Pack, chicken fried steak and malted waffles. The word on the street has it on good authority that if you’re a die-hard breakfast connoisseur, Over Easy is the joint for you. It’s a little slice of homemade heaven smeared with strawberry jam. Just don’t blink on the drive there because you just might miss it! Price range: $5.00 to $30.00 4031 N. 40th Street Phoenix, AZ 85018 Hours: 7:00 to 11:30a.m. 602.468.3447
Natalie June Reilly is a freelance writer and resides in Peoria with her family.
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THE BREAKFAST CLUB Never before have you tasted a breakfast menu as exciting and as uncomplicated as The Breakfast Club. It is simply coffee-shop-cool, without being too “granola”. The best part is that you get quality ingredients without having to fork out a lot of dough. It’s also a great place to bring out-of-town guests if you’re looking to make an impression. And, for those of you who thought you loved blueberry pancakes, well, think again. These fresh from the farm blueberry short stacks, happily married to Vermont maple syrup and butter, are nothing short of scrumptious, and, on a good day, are in short supply. Seriously, if you’re looking for the real deal—including hollandaise made fresh in-house daily, then The Breakfast Club is your best bet. It is a high-energy, build-your-own breakfast kind of establishment that serves breakfast from sun up to sun down. They make breakfast look (and taste) good! Price range: $4.95 to $14.95 4400 N. Scottsdale Rd. #100 Scottsdale, AZ 85251 Hours: 6:00a.m. to 3:00p.m. 480.222.CLUB (2582)
THE DAILY DOSE Down-to-earth and moody, the Daily Dose is a trendy, little eatery with a touch of industrial appeal. Its cozy atmosphere invites you in from off the street with its delicious smell of hot roasted coffee and a parade of tasty explosions coming from the kitchen, comfort food that will leave you jonesing for more. Menu favorites are the pancakes, French toast and Belgian waffles—all served on hot plates the size of Texas. So if you’re thinking about stopping in, don’t forget to bring your appetite, along with a few friends! There are many subtle nuances that separate this breakfast experience from its competition, beginning with the best Hangover Breakfast in town. Plus you’ll have your choice of indoor or outdoor seating; and rumor has it that the outdoor seating is dog-friendly, so feel free to bring your pooch. Also, the sliced cucumbers swimming in ice cold glasses of water are a nice touch, too. Like a good multi-vitamin, the Daily Dose will undoubtedly supplement your positive energy for the day! Price range: $8.00 to $13.00 4020 N. Scottsdale Rd. Scottsdale, AZ 85251 Hours: 7:00a.m. to 9:00p.m. 480.994.3673
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MATT’S BIG BREAKFAST To put into words the sensation one gets while dining at Matt’s Big Breakfast would be like putting into words the sensation one gets when standing in their grandmother’s kitchen—it’s more of a feeling, a warm childhood memory brought to life just as soon as you walk through the tiny front door. Matt’s Big Breakfast is the original hole in the wall, but what it lacks in space, it makes up for in charm and the kind of food you can only get from home. With the staff’s homemade aprons and a menu long on taste, it’s no wonder it has built up such a lofty following, including celebrity chef Guy Fieri from The Food Network. It’s where both regulars and newcomers go when they’re looking for that little extra-touch and some real food for the soul. The secret to its success is that everything on the menu is made from scratch, as well as from the heart. Matt’s Big Breakfast has elevated breakfast to the next level by taking pride in their food, beginning with their home-roasted chilies, perfectly prepared pancake batter, rich apple cider and honest-to-goodness home-fries. It’s obvious that quality ingredients and service are what make the difference. Matt’s Big Breakfast is so small you’ll literally need to step outside to change your mind, but that’s not to say that you will because this place is what coming home tastes like. Price range: $4.00 to $8.50 801 N. 1st Street Phoenix, AZ 85004 Hours: 6:30a.m. to 2:30p.m. – Closed on Monday 602.254.1074
BACON What’s the perfect breakfast side order? Bacon, of course! It’s also the perfect breakfast bistro if you’re looking for something just this side of lip-smacking. Though its name sizzles of America’s favorite breakfast side-kick, you may be surprised to find that Bacon, a new addition to Old Town Scottsdale, is more of a breakfast staple these days. This quaint little café, dressed in ambient Americana, is an exceptional family-dining experience with its down-to-earth staff, comical murals and great big windows that pull wide open. It’s an absolute breath of fresh air that breathes beachside bistro. On top of a full bar, Bacon has a delicious coffee bar that serves
anything from Mimosa’s to Café au Lai, protein shakes to Earl Grey tea. And in case you didn’t get the memo, you’ll want to give the Eggs Memo, one of the many sinfully delicious menu items, a whirl. And if that doesn’t bring home the Bacon experience, nothing will! Price range: $5.25 to $12.25 4175 N. Goldwater Blvd. Scottsdale, AZ 85251 Hours: 7a.m. to 3:00p.m. 480.947.3090
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pW / Life / HOME
HomeCourt A Phoenix Mercury Star Finds Her Niche by Lesley Factor
When you hear the name Diana Taurasi, the term basketball star might roll right off your tongue. Now in her sixth season with the Phoenix Mecury, this WNBA Champion’s list of accomplishments includes three consecutive NCAA titles during her days at the University of Connecticut and two Olympic gold medals with Team USA. Even more impressive, she’s added all of this to her résumé before her 27th birthday. Talk about talented! With such a hectic existence, Taurasi needed a comfortable place to hang her jersey. In 2007, she purchased a condo in the Biltmore area. She cites her affinity for the city lifestyle as one reason for choosing this particular neighborhood. “Growing up in Chino, Calif., I am used to a city feel since it’s so close to Los Angeles,” says Taurasi. “The Biltmore area offers that, but also has a close community sense.”
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Tips for Perfecting Your Space • Add texture and interest to your kitchen by installing tile. For the best look, keep tiles limited to one area such as the alcove above the stovetop or the wall over the kitchen desk. • Need to make a room feel larger but don’t have the extra space? Flooring of a lighter color will automatically widen a room, especially when the material is laid diagonally instead of parallel to a wall. • If you want to turn your bedroom into a retreat, but don’t have the built-in space, add a bench to the end of the bed and/or a comfortable chair near the window for a cozy feel. • Keep clutter off the bathroom counter by organizing items—makeup brushes, candles, mirrors, perfume—on one central tray. Store items that aren’t eye pleasing in a drawer. • Add slipcovers to any couch to help it match the existing furniture in a room. • Fix curtains so they’re higher up than the window they’re framing. It’ll draw the eye upward and make the room feel larger.
Among the neighborhood’s many attractions, she’s particularly fond of restaurants such as Chelsea’s Kitchen and Delux, which she enjoys while in town since cooking isn’t one of her strong suits. But at the end of each day, Taurasi couldn’t shake the feeling that something just wasn’t right. Then she realized her apartment didn’t yet feel like home. Being a self-proclaimed minimalist with an active lifestyle, a simple design was important to Taurasi. When she chose the space, the “modern and sleek” look really appealed to her. So to help add a sense of her own personality and touch, she opted for a black and white theme with pops of color. This look inhabits what designers refer to as the 60-30-10 rule, and can be easily replicated by anyone looking to liven up their own home. Typically, people see every room in parts and 60 percent is seen as the basic theme or unifier. In the living room, where Taurasi says she spends most of her time, the walls are painted white, serving as a neutral backdrop. The next element, or 30 percent, should add variety to the space and thus draw the human eye. Taurasi chose black furniture, which creates direct contrast to the area and adds an edgy feel to the
(far left) Diana Tausasi (left) Block concrete walls can add a minimal, edgy feel to a room. (above) Taurasi opted for a simple, modern design for her living room. (right) Lime green pillows add a burst of color to a black and white color scheme. (Photo: Barry Gossage/NBAE/Getty Images)
room. Lastly, 10 percent of the room should add extra pizzazz. Taurasi achieves this through the use of lime green couch pillows. The result is a subtle yet elegant space that captures the exact essence of its owner. Other items that add a burst of color to a room are floral arrangements, paintings and rugs. During her downtime, Taurasi can usually be found on the couch catching up on her favorite show, “True Blood,” or staying connected with her friends on the Internet. Because she travels for up to eight months a year, she doesn’t feel the need to fill her home with items that will go unused. She is, however, a “green” advocate and owns many energy-efficient appliances such as her refrigerator, washer and dryer and many of
the items in her kitchen. “It’s just my way of helping out,” she says. When asked what household item she can’t live without, she is quick to respond, “The iron. Since I’m usually on the court or on the road, I have to make sure I look presentable.” In just a short amount of time, Taurasi has found her niche in the Valley and created her ideal space, and she hopes to call Phoenix home for at least a while. For her Mercury teammates, the feeling is definitely mutual. pW Lesley Factor is the public and community relations manager for the Phoenix Mercury. INFOLINK:
phoenixmercury.com
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THERE IS HOPE. PREVENTION IS THE CURE. GO PURPLE ARIZONA!
phoenixWoman
TM
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Purple Ribbon Council’s mission is to raise awareness and engage everyday people in the prevention of domestic abuse. Since our founding in 2006, we have raised public consciousness, educated community members and salon/spa professionals on prevention, engaged more people in advocacy, and brought hope, healing and happiness to children orphaned by domestic homicide and to survivors who suffer in silence. We are proud to call Phoenix “home base,” and believe if we can prevent domestic abuse here, we can prevent it anywhere. Prevention is the cure…and it starts with all of us! By definition, domestic abuse is a “coercive pattern of power and control” whereby a person uses isolation, stalking, verbal demands, emotional abuse, financial control or physical violence to get what he/she wants. Did you know that domestic abuse shares the same root causes with so many other behavioral and societal ills? Because of shame, insecurity, worthlessness, cultural acceptance and learned behaviors, there is domestic abuse, drug abuse, alcoholism, eating disorders, street violence and crime. Mental illness is also a cause, but not all the time. Domestic abuse is a pervasive problem that reaches everyone in some way, shape or form. It does not matter if you are rich or poor, young or old, child or teen, man or woman, educated or uneducated, domestic abuse can happen to anyone at anytime. This societal problem has rippling consequences on families, businesses, schools and whole communities—just interview prison inmates and kids in juvenile detention centers. We bet you will find that at least 90 percent will report being neglected, verbally assaulted or violently abused as a child. The good news is, there is HOPE and it starts with you! Together, we can stop this before it starts and interrupt the cycle before it is too late. The key word is “together.” Prevention does not happen in a vacuum or with government intervention alone, it happens when people change behaviors and society follows. We hope you are inspired to go purple with us! All it takes is a little hope and a lot of passion to bring about positive change. With you, Purple Ribbon Council can meet our goal of “going out of business” by 2040. It is our hope that by then domestic abuse prevention and response agencies are no longer needed.
GOING PURPLE TOGETHER,
Donna Bartos, Founder & CEO
Talk Purple With Us on Facebook: “Go Purple to Prevent Domestic Abuse: Purple Ribbon Council USA”
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PURPLE RIBBON COUNCIL SPECIAL SUPPLEMENT
We are so thrilled to partner with Phoenix Woman Magazine for the third year in a row to raise awareness about the most under-reported social disease pandemic of our time—domestic abuse. On the next few pages, we will highlight our Faces of Hope—the unsung heroes of domestic abuse prevention, as well as share ways you can GO PURPLE and join the movement with us.
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PURPLE RIBBON COUNCIL SPECIAL SUPPLEMENT
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FACES OF HOPE The Unsung Heroes for Domestic Abuse Prevention
TIFFANY BUCHER President/Owner of Infincom of Arizona and Purple Ribbon Council board president, Tempe, Ariz. “As a woman business owner, I believe it is my responsibility to give back and help those who need a voice. I invite my peers in the woman-owned business arena to join the go purple movement with us! You will be inspired every day by the opportunities to make a real difference in the lives of so many.”
GO PURPLE PLATFORM: Supportive care and empowerment for children who are mandated by the court to have visitation with an abusive parent.
PROJECT: Purple Ribbon Fund for Children.
MELISSA BRICKHOUSE-THOMAS, LCSW Social Worker and Purple Ribbon Ambassador, Glendale, Ariz. “As a social worker I see firsthand the devastation of domestic violence in the lives of the children left behind and the systematic hurdles caregivers face when trying to meet their basic needs. Children need services that help them regain a sense of stability, promote normalcy, establish safety, restore hope and address basic needs that traditional programs often miss. After the traumatic loss of a parent(s) to a domestic homicide, children need to be allowed to remain a child and not be robbed of their precious innocence.”
GO PURPLE PLATFORM: Restorative interventions for survivors to break the cycle.
PROJECTS: Purple Ribbon Fund for Children Orphaned by Domestic Violence, Camp Butterfly and 1-888-606-HOPE Empowerment Hotline.
NICOLE ANN-MARIE BRUNO MSW/MPA Graduate Student, ASU & Purple Ribbon Ambassador “Social change is a passion of mine and where better to put my energies than to a critical public issue that touches everyone in some way. I decided to “go purple” because I believe that no matter who you are, if you are inspired to make a difference—you can!”
GO PURPLE PLATFORM: Policy and social change. PROJECTS: Purple Ribbon East Valley Teen Dating Abuse Awareness & Education Task Force, Take Back the Night, rallying for Senate Bill 1308.
TAUNYA SWEENEY, ANGELA ZAROB, MARNE WILLIAMS Salon & Spa Professionals. Life Spa Salon, Scottsdale, Ariz. “As salon and spa professionals, we play a unique role in advocacy by lending a non-judgmental ear to clients when they need someone to talk to. An estimated 85 percent of our clients are women, so it is a natural fit for us to be part of the go purple movement.” —Marne Williams
GO PURPLE PLATFORM: Mobilizing salon and spa professionals everywhere to join the movement.
PROJECT: Pretty in Purple Days (formerly called Girls Night Out to Cut Out Domestic Abuse) www.PurpleRibbonCares.org
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If so, Talk Purple With Us. You could be highlighted in an upcoming Purple Ribbon Council newsletter or receive a Pioneer in Prevention Award! To schedule a speaker for your networking group, community event or staff training, please contact Donna Bartos by email: donnabartos@purpleribboncouncil.org
DID YOU KNOW? •1
in 3 women will experience domestic abuse in their lifetime in 9 men will report being a victim of domestic abuse • 1 in 3 teens will experience sexual assault, physical violence or threats of harm • Between 3 and 10 million children in the U.S. witness domestic abuse in the home •1
Source: The Center for Disease Control
SHARYN LOGUE State Coalition Leader, MADE (Moms and Dads for Education to Stop Teen Dating Abuse) Scottsdale, Ariz. “As the mom of a teenage daughter and son, I am in tune with how big of an epidemic teen dating abuse is. Teen dating abuse does not discriminate—it finds its way into teen dating relationships. Parents have a role to play in prevention—from modeling healthy relationship behaviors to knowing how to recognize and respond to the signs of teen dating abuse.”
GO PURPLE PLATFORM: Healthy relationship education in schools and mobilizing moms, dads and teachers to help prevent teen dating abuse.
PROJECTS: MADE, Love Is Not Abuse, Peace Out Teen Rally www.loveisnotabuse.com
ANDREA WHITSETT Researcher, ASU Morrison Institute for Public Policy, Phoenix, Ariz. “I am aware of the prevalence of domestic violence in Arizona and the need for improving our criminal justice system’s response to abuse. As a volunteer, I am driven to raise public awareness and engage communities in civic dialogue about this pressing social issue. People need a forum for exchanging ideas, connecting with resources and developing local action plans that are attuned to their unique community assets and needs.”
GO PURPLE PLATFORM: Encouraging local book clubs to read “Crazy Love” by Leslie Morgan Steiner and discuss the many dimensions of abusive relationships.
PROJECT: Purple Ribbon Book Club
KIRA KASTLER, TOM WINTER, AMANDA SOERHEIDE TEAM Pedal for Purple Mountainside Fitness Peoria, Ariz.
DR. TOM MERRILL & BOBBIE SANDOZ-MERRILL, MSW Authors, Relationship Counselors, Trainers Peoria, Ariz. “We as a society have gradually excused, endured and ‘normalized’ many unkind and uncaring behaviors and over time absorbed them into our everyday lives. We need to offer parents, mental health professionals, teachers and all those who work with children a new look at unacceptable behaviors and a new way to offer a demonstrably successful parenting intervention/prevention program that transforms parent-child and child-child relationships.”
“What do fitness professionals and advocates have in common? Empowerment! We are proud that Mountainside Fitness in Peoria has teamed up with Purple Ribbon Council to bring hope, healing and happiness to child survivors of domestic violence and to raise awareness that will help break the silence.” —Amanda Soerheide, athletic director for Mountainside Fitness in Peoria, Carefree and Surprise.
GO PURPLE PLATFORM: mpowering parents and teachers to
GO PURPLE PLATFORM: Mobilizing fitness professionals for
work collaboratively on nurturing positive behaviors and interventions absent of abuse.
awareness and prevention.
PROJECT: Parenting with a New Purpose and Plan, The First Step
PURPLE RIBBON COUNCIL SPECIAL SUPPLEMENT
ARE YOU A FACE OF HOPE? INSPIRED TO GO PURPLE?
PROJECT: Pedal for Purple Spin-A-Thon & Children’s Festival: www.pedalforpurple.eventbrite.com
in Primary Prevention: www.preventionisthecure.eventbrite.com
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PURPLE RIBBON COUNCIL SPECIAL SUPPLEMENT
pW
MISSION: TO RAISE AWARENESS AND ENGAGE EVERYDAY PEOPLE IN THE PREVENTION OF DOMESTIC ABUSE. VISION: TO BREAK THE SILENCE, BREAK THE CYCLE, SAVE LIVES.
GOALS: 1. BRIDGE THE PREVENTION GAP Where our counterpart organizations in domestic abuse response and prevention channel their resources to institutional, system, shelter and public-policy based advocacy, we bridge their important work by going deep into communities to leverage the assets of everyday people in large-scale grassroots awareness, education, outreach and advocacy.
2. COLLABORATE Purple Ribbon Council embraces and collaborates with natural helpersâ&#x20AC;&#x201D;parents, families, friends, co-workers, teachers, salon professionals, volunteers, fitness instructors, business managers, faith-based ministers and concerned citizens to help break the silence, break the cycle and save lives.
3. INSPIRE We believe people are the solution to preventing domestic abuse. Therefore, we inspire everyday people to advocate for prevention and bring about positive change in their own relationships.
4. EMPOWER Our goal is empowerment, not services. To meet this goal, we build communities of passionate people willing and able to bring hope, healing and happiness to those who suffer in silence.
5. INVEST Purple Ribbon Council invests in people, families, communities and society as a whole.
6. TURN KEY All of our approaches are deliberately turn-key, so people everywhere can get involved in the prevention movement and become catalysts for positive social change in their relationships, schools, neighborhoods and communities.
Domestic Violence Hotline: 1.800.799.SAFE Teen Dating Abuse Helpline: 1.866.331.9474 Empowerment Hotline: 1.888.606.HOPE If you feel threatened or you fear for your life, call 911 immediately.
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pW PURPLE RIBBON COUNCIL SPECIAL SUPPLEMENT
Join the Movement: GO PURPLE
IT TAKES A VILLAGE TO PREVENT DOMESTIC ABUSE
MARCH 27TH PEDAL FOR PURPLE SPIN-A-THON CHILDREN’S FESTIVAL VAL SPINA-THON & C HILDREN’S FE STIV Mounttainside Fitness Fitness P Peor eoria Mountainside Peoria
Purple Ribbon Council sponsors, volunteers and collaborators are committed to seeing a world without domestic abuse. Through their support, Purple Ribbon Council is able to raise awareness and engage people in communities across Arizona and the country in prevention and early intervention.
APRIL 21ST 21ST APRIL COMMUNITY SYMPOSIUM
A special thanks to our biggest champions and supporters for prevention:
Centteer Glendale Civic Civic Center
Infincom Arizona Eve’s Place Safehouse Stellar Stone of Arizona Phoenix Woman Magazine
SandBox Creative HR Essential Hard Rock Café Jill Ormond, Esq.
Designed for parents, parents, teachers, teachers, counselors, human resource social workers, owners, w resource managers, business owners, workers, faith based outreach outreach ministers, first responders, responders, government advocates anyone government stakeholders, advoc ates and an yone who wants to do more more and learn learn more more about prevention. prevention. PHR, SPHR, SP PHR HR, GPHR GP PHR HR certification certification available resource available for human resource [PHR, managers conttaact hours for sociall workers. kers.] managers and 5.5 CEU CEU contact worrke
Board Officers Tiffany Bucher, President Melissa Brickhouse Thomas, MSW, Vice President Kris Murray, Treasurer Tiffany Neihart, Secretary Nancy Mercurio, Member-at-Large
Advisory Board (as of March 1, 2010) JoAnn Del-Colle Dr. Richard Toon David Pennartz, Esq. Dr. Alesha Durfee Doreen Nicholas Tracy Hayes Terri Roza
Mountainside Fitness Life Spa Salon Lifetime Fitness Patrick McIvor
PREVENTION IS IS THE CURE: CURE: PREVENTION RY V O OICE C EVER OUNTS EVERY VOICE COUNTS
APRIL 21ST 21ST APRIL PURPLE RIBBON AWARDS LLUNCHEON UNCHEON Centteer Glendale Civic Civic Center “Prevention Pioneer” Pioneer” nominations nominations accepted “Prevention April 5th. until April
May is National Go Purple to Break the Silence Awareness Awareness Month
MA AY 1 - 31 MAY PRETTY IN PURPLE DAYS Calling all all Arizona Arizona Salons Salons and Spas! Spas! Select Select a day daayy Calling Daay! y! May for your your Pretty Pretty in Purple Purple Day! in May Help Help bring hopee,, healing and happiness haappiness ppiness to orphaned orrphaned phaned bring hope, children and the most silent victims. children
PURPLE RIBBON COUNCIL is a 501(c )(3) charitable community benefit organization. Donations accepted by mail or online at www.PurpleRibbonCouncil.org
Purple Ribbon Council to Cut Out Domestic Abuse, Inc. 20403 N. Lake Pleasant Road Suite 117-492 Peoria, AZ 85382
Pretty Donate $5 per service ser vice performed performed on on your your Pretty Donate Purple gross gross Daayy OR 25% of Pretty Pretty in Purple Purple Day in Purple www w.PurpleRibbonCares.org receipts. Register Register at: www.PurpleRibbonCares.org receipts.
MA AY 7TH MAY GO PURPLE FIRST FRIDAY! Rally your your co-workers co-workers to Go Purple Purple Rally F Frriday in May. Maayy. First Friday the First
MA AY 15 MAY ROCK THE PURPLE Harrd Rock Cafe Phoenix Hard pm Doors Open at 7 p m pm Battle of the Bands at 8 p m Admission $15 A dmission at the door Recruiting sponsors nsors now! noow! w! Recr uiting bands and spo
PREVENTION IS THE CURE!
To rregister To egister or volunteer for a “GO PURPLE” event, visit:
www.purpleribboncouncil.eventbrite.com www.PurpleRibbonCouncil.org
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62 Arizona Locations Call For The Office Nearest You 1-800-EYE-CARE www.nationwidevision.com
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FASH ON DR VEN Revved-up Hot Styles Revealed Photography: Courtesy of Barrett-Jackson Fashions Provided by: Dillard’s Location: Barrett-Jackson Car Collector Event 2010, Westworld
We’re all revved up about this year’s hottest spring trends… it’s flirty, crisp, sexy and a little funky— it’s everything you’ve wanted and more.
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From a bathing suit and cover-up ensemble made just for you to casual weekend looks and attractive sun dresses that’ll light up any room—Dillard’s has you covered and looking better than ever. Fashion designs change at lightening speed. But, we were lucky enough to grab a front-row seat on the red carpet at the Barrett-Jackson 2010 Fashion Show and witness first-hand which styles will be all the rage—just in time for spring. pW
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BOLD!
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FLIRTY!
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CUTE!
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SPECIAL ADVERTISING FEATURE
The Shocking World of Ordinary Dry Cleaning & Shirt Laundering What Most Drycleaners Don’t Want You to Know by Stu Bloom
There are over 26,000 cleaners in the United States. And, probably 99.5 percent of these cleaners believe that “cleaning” is a relatively simple operation. Done their way, you’ll agree, the process is simple, but extremely crude. The truth is, if you knew what was happening to your garments after they were dropped off, you would probably never look at ordinary dry cleaners the same.
The “Assembly-Line” Ordinary dry cleaners will begin the cleaning process with up to 60 “laundry” shirts at once—scrub the collars and cuffs with a hard-bristled brush, sort them into two loads: “lights” and “darks” and then subdivide each load into “starch” and “no starch.” Next, they’ll stuff a load into a 60 lb. shirt washer, adding hot, even boiling water, harsh, caustic, industrial-grade detergents, bleach and starch (cheap, synthetic glue). Then, they’ll remove the damp shirts from the washer and run them through a series of pressing machines that have all the subtlety and precision of a sledgehammer at a rate of 40 to 50 shirts, or more, per hour. Then, using a hand iron, they’ll touch up the underarms (maybe) and crease the sleeves in an attempt to conceal any evidence of machine pressing and pass them off as a “hand finished” or “hand-ironed” shirt. Finally, they’ll cram the finished shirts into narrow poly-bags so they’re returned looking only slightly better than the day they were dropped off. Of course, you could always machine fold them for that desired “slept in” look. But wait, there’s more...
The Shocking Truth What about “dry clean only” garments? Are these garments handled differently? No, not exactly. Again, an ordinary dry cleaner will take 50 to 60 “dry clean” garments, sort them, load them and then add chemicals. This includes detergent—the cheapest kind, water and then fragrance to disguise the smell of emulsified oils in the solvent. Sizing, to stiffen your garments and render them quicker to press, is also used. Then, they are tossed about in a relatively aggressive, dye-stripping, toxic solvent (perchloroethylene or synthetic petroleum) for 10 minutes or less. They are then extracted at a high revolutions per minute (RPM) and dried at a high temperature to further minimize the total wash/extract/dry cycle time. Next, they’ll machine press the garments and squirt them with steam from a hand iron in an attempt to conceal any evidence of machine pressing. The truth is many of your dry cleanable cottons and linens you drop off, may, in fact, not be dry cleaned at all. They’re probably
washed or wet cleaned, tossed into a dryer, machine pressed and then “squirted” with steam—even if you specifically requested “dry clean only”— even if the care label says “dry clean only.” With almost no investment of time or skill—voila, they’re done! Your clothes are in by 9 and out by 5. Welcome to the world of “professional cleaning”—where every cleaner claims to be a true quality cleaner.
True Quality Care Fine garment care, true quality cleaning, requires more than simple knowledge of loading and unloading a shirt washer or dry cleaning machine where every garment is bar-coded and treated as interchangeable, irrespective of original cost. Based on this definition, I could teach any Hallmark Card store employee to be a drycleaner/presser in two weeks. Sorry, I take that back; in one week. Truth is, fine garment care—true quality cleaning—requires an extensive knowledge of and commitment to the art and science of textiles and garment construction. This includes true knowledge of cleaning and hand-ironing and a never-ending commitment to process improvement, no matter how marginal. With a stubbornness to reject labor-saving technologies that could negatively impact true quality and an unyielding commitment to invest in superiority, rather than extracting every last penny out of the cleaning, hand-ironing and packaging process, is how Rave Fabricare has become known as the cleaner of choice for fine garments. At Rave Fabricare you will find a sense of pride in each garment we work on and a passion for perfection, to the extent that perfection is achievable. We also don’t skimp on time. We take the time necessary to “do the job right.” Most importantly, our personal philosophy and belief is that true quality has inherent meaning and value which includes the cleaning process, our employees and, above all, our clients.. Knowing the specific solvent or fluid used, its properties and its impact is critical to cutting through the fog of confusing terms in the drycleaning marketplace.
How may we serve you? 8480 E. Butherus Dr., Scottsdale Call: 480.998.8266 www.ravefabricare.com Stu is President of RAVE FabriCARE (www.ravefabricare.com), a nationally recognized, full service fabricare specialist and couture drycleaner. Located in the Scottsdale Airpark, RAVE offers in-store service, valleywide pickup and delivery and nationwide clean by mail. Contact Stu at 480.443.1005 or at stu@ravefabricare.com. Follow Stu on his blog, www.truequalitycleaning.com.
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And The Beat Goes On … A One Man Band Lends His “Ear Candy” to Struggling Young Musicians by Sherry L. Butler Music is our future. That is the mantra of a young, red-headed gentleman here in the Valley who has made it his mission to impact the lives of young girls and boys who love music. A music lover himself, and an avid guitar player, Nate Anderson is spreading his passion to anybody who will listen—the women of Phoenix are listening. Armed with creative thinking and a world of culture, this 27 year old is virtually a one man band, an advocate and community activist who wants every child to have the opportunity to experience the universal language of music. In 2007, Anderson created a non-profit organization known as Ear Candy Productions for the purpose of creating, developing and sustaining modern music programs for today’s young generation. He collects, distributes and donates instruments to school children lacking the resources to participate in pre-existing music programs. “[Ear Candy] is only a vehicle that communities can utilize to address a current and growing need to support music education,” Anderson says and adds that “Ear Candy Charity can only be successful if the community embraces it.” Using his strong partnerships with numerous Valley Boys and Girls Clubs, professional athletic teams, high profile bands and cultural centers around Arizona, Anderson is creating after-school music programs to draw in children from all walks of life. Also using these partnerships, Anderson steps beyond the classroom by providing students an opportunity to meet artists, as well as visit recording studios, radio stations and museums. He has even finalized collaborative efforts on engaging 60 Arizona fire stations to become official donation centers for collecting instruments for school children year round. Anderson’s long term goal is to “create a sustainable community-driven model, which
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Nate Anderson took students from an Ear Candy music program to met The Fray at the Dodge Theatre on July 14, 2009.
can be replicated in any area of need.” He is currently reaching out to the Cleveland Municipal School Board with his ideas and has high hopes of branching out to schools in Denver and San Francisco. Many Arizona parents and students are grateful for Anderson and his heartfelt sincerity. While many school music programs are being reduced or canceled due to budget
cuts, you will find Anderson rolling up his sleeves and helping the “beat go on” for young musicians. pW Sherry Butler is a local public relations, advertising and marketing professional. INFOLINK:
www.earcandycharity.org
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“music is our future …” Nate Anderson, founder of Ear Candy, a 501-C3 Valley non-profit, wears his signature logo.
Take the Stage!
TM
.com “FOCUSED, FUN AND FIERCELY LOCAL.”
I
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Phaves of Phoenix Featured Articles Events Calendar Join the conversation or start a new one! Subscriptions also available online.
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EVENTS OF NOTE [TITLE OF SHOW] Broadway’s quirky, hit musical, “[title of show]” played at the Herberger Theatre in Phoenix Feb. 18-March 7. The presentation, brought to the Valley by the Arizona Theatre Company, is a musical about two young men writing a musical. For upcoming ticket and show information, visit www.arizonatheatre.org. L to R: Stanley Bahorek, Kelly McCormick, Lauren Lebowitz and Sal Sabella take the stage in “[title of show]”. Photo Courtesy: Tim Fuller
WEST VALLEY MAYORS The West Valley Women organization welcomed west Valley mayors at their second annual “Meet the Mayors” luncheon. The event was held at Skye Restaurant in Peoria on Feb. 10. For information about monthly meetings and membership, visit www.westvalleywomen.org. L to R back row: Michael LeVault, Youngtown, Tom Schoaf, Litchfield Park, Jackie A. Meck, Buckeye, Lyn Truitt, Surprise, Manny Martinez, Glendale and James Cavanaugh, Goodyear. Front row: Stephanie Karlin, council member and Mayor Marie Lopez Rogers, both of Avondale
DANCING WITH THE STARS A private cast party and cocktail reception hosted at Ostrovsky Fine Art Gallery kicked off the Dancing with the Stars, Arizona 2010 celebration which was held March 5 at the Arizona Biltmore. The event featured local celebrity dancers such as Brad Perry, Krissy Wolfswinkel and Mark Tarbell strutting their stuff in competitive ballroom fashion. The fourth annual Dancing with the Stars gala is the Arizona Kidney Foundation’s largest fundraiser. For more information, visit www.azkidney.org. Celebrity dancer Brad Perry is photographed with Larry Stewart during the Dancing with the Stars kick-off party. Co-chairs Mark and Chrissy Donnelly with celebrity dancer Victor Ostrovsky and his painting “Desert Stars” which was auctioned off live at the Dancing with the Stars event. 56
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WASTE MANAGEMENT PHOENIX OPEN A new champion was named at this year’s Waste Management Phoenix Open—Hunter Mahan beat Rickie Fowler by one shot to win. The tournament was played Feb. 22-28 at the TPC in north Scottsdale in front of huge crowds. The 2010 edition marked the 75th anniversary for the golf tournament, making it one of the oldest events on the PGA Tour. Hunter Mahan is named winner of the Waste Management Phoenix Open Feb. 28 at the TPC in north Scottsdale.
K2 ADVENTURES It was a “night without adversity” at K2 Adventures first fund-raising dinner. The event, hosted by the Silverleaf Country Club, welcomed several hundred Valley residents on Feb. 19 who raised money for children with disabilities while hearing a dramatic speech by blind hiker Erik Weihenmayer. Co-founder of K2 Adventures, Kristen Sandquist, holds Dexter who was adopted at the event, thanks to the Arizona Humane Society.
BARRETT-JACKSON It was a huge success for the 39th annual Barrett-Jackson Collector Car Auction which was held in Scottsdale Jan. 18-24. Despite the wet weather, thousands attended the event and helped the collector car show raise nearly $4.5 million for various charities, including the American Red Cross to help fund relief efforts in Haiti. The top charity seller was a 2011 Ford Mustang GT glass roof pace car, which sold for $300,000 to benefit the Juvenile Diabetes Research Foundation.
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DRIVE THE DREAM Heroes, stars and idols came together Jan. 16 to support Childhelp’s Drive the Dream Gala, a fund raising dinner to help neglected and abused children. The event at West World of Scottsdale, and sponsored by Barrett-Jackson, hosted such celebrities as Cheryl Ladd, John O’Hurley and American Idol finalists, Brooke White, Michael Johns and Scott MacIntyre. Childhelp Founder Sara O’Meara, CEO of Barrett-Jackson Craig Jackson, Susie Tyler-Alofs and Childhelp Founder Yvonne Fedderson were among 700 attendees of Drive the Dream Gala.
A Tribute... ELLEN “NELLIE” JACKSON Aug. 7, 1919-Feb. 10, 2010 For over half a century Nellie Jackson, the Barrett-Jackson family matriarch, combined an astute business sense, an open and caring personality, strong personal relationships and an appreciation for the classic collector car hobby to create an ever-growing universe of family, friends, colleagues and associates. Jackson was a true treasure to everyone who came to know and cherish her spirit, ethics, spunk and dedication. Her influence has been immeasurable and great. Under her watchful and nurturing eye, she continued a family legacy of fund raising and giving for charities large and small. It was a privilege and honor to interview Jackson and feature her compelling story in the Jan/Feb issue of Phoenix Woman magazine. She had just celebrated her 90th birthday and shared some of her life’s favorite memories with us. Our condolences go out to the Jackson family. Nellie Jackson will truly be missed. The Jackson family requests any donations be made in Nellie’s honor to the Russ and Brian Jackson Cancer Research Fund by mail to TGen Foundation, 400 E. Van Buren St., Suite 850, Phoenix 85004 or online at www.russandbriancancerfund.org.
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Roll Call, Please!
Meet our Phoenix Woman Advisory Board
by Morgan Benavidez
What do you get when you put 12 accomplished and compassionate Phoenix women and men in one room? The Phoenix Woman advisory board, and oh what a sight it is to behold! These well-rounded professionals, who play an active role in the community, will be contributing ideas, offering their vast networking abilities and sponsoring a number of worthy events to help us make this magazine, the best the Valley has ever seen. Like Phoenix Woman, each member adheres to the theme of “Focused, Fun and Fiercely Local.” They show focus by striving for and attaining commendable goals; they’re fun individuals who are creative and unique; and they’re fiercely local in founding or giving their time and effort to charities and associations. They exhibit the fact that true leaders don’t just better themselves, but also make the community around them a better place. We at Phoenix Woman are lucky and proud to have them on board! pW
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Theresa Barber Theresa Barber believes in angels. That, she says, has been the greatest gift in her charity work. "Each individual that I have encountered during these missions is an angel," Barber says. As a founding board member for Visions of Hope, Barber has put together and hosted 14 charity fundraiser galas for the benefit of Whispering Hope Ranch for disabled children and animals, as well as the Arizona Humane Society. A cause even closer to her heart is the Notre Dame Preparatory Senior Legacy Club that her son and four of his friends founded in 2008. The boys recruited classmates and traveled to Agua Preita, Mexico on weekends to construct and deliver three homes for the homeless. Barber is a proud, thirdgeneration Arizona native. She is a real estate broker and has been selling luxury homes and home sites in north Scottsdale since 1982. She is married to Ken and has two sons, A.J. and Nicholas.
Shonna James Shonna James is the president of Shonna James Communications, LLC. For the past 22 years, she has been actively involved in the real estate and senior industries. Throughout her career, James has planned and staged many events, including several Fiesta Bowl events, the groundbreaking of Sun City Palm Springs and the donation of a Presidential Portrait Collection to Mayor Paul Johnson and city officials for the historic City Hall Building. She was also instrumental in the creation and implementation of the World’s Championship Chili Cook-Off, which raised more than $25,000 for Boys Hope of Arizona. Active within the community since 1983, James currently serves as the chair of the City of Phoenix's Senior Services Committee. She is a member of the Arizona Office of Senior Industries Development's marketing committee, the Home Builders Association of Central Arizona, the National Association of Real Estate Editors and the Fiesta Bowl committee. As a volunteer, she chairs the Arthritis Foundation's Arthritis Awareness Committee and the publicity committee for Oscar Night America—an annual fundraising event held since 1995 in conjunction with the Academy of Motion Picture Arts and Sciences.
FOCUSED, FUN...
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Myra Richman Myra Richman brings an invaluable 25 years of experience in public relations, marketing, entertainment and finance to Richman & Associates, Inc. and Blacktie-Arizona. She worked in the entertainment business at NBC in both New York and Burbank, and has served as a production and talent coordinator on several network television shows. As assistant producer to news correspondent David Brinkley, Richman also has traveled the world with NBC News. Today, in addition to serving the public relations needs of her clients—locally, nationally and internationally—Richman acquired the Arizona rights to Blacktie, a national company now in 11 states that provides event planning and promotional tools and services to nonprofits and corporations to help them save money, facilitate operations and gain visibility. Richman appreciates the significance of being connected to her community and actively contributes to many Arizona organizations. She has served as a member of the board of the Phoenix Art Museum’s Contemporary Forum and has been a member of Alliance Française and Arizona Press Women, to name a few. She currently serves on the board of WellCare Foundation and the advisory board of Canada-Arizona Business Council. Richman was born in Hamilton, Ontario, Canada, and is an avid reader, intermittent exercise enthusiast and media junkie. Her passions include her daughter, Samantha; red wine; the NBA; the Broadway scene and contemporary art.
Matthew Owens Matthew Owens grew up in the advertising industry. As son of the founder and owner of long-time Valley ad agency Owens & Associates (OA), he received an early education in marketing and advertising in Arizona. After graduating from Woodbury University in L.A. with a degree in marketing, he worked for OA for many years—including a stint as general manager of OA’s Albuquerque office. He then moved to the Pacific Northwest to work in the e-commerce and dot-com industries. Today, Owens is partnering with his long-time friend and media expert, Scott Harkey, to build the kind of marketing services firm he always envisioned. As partner, his core responsibilities lie in marketing strategy and advertising planning, media services, account supervision and creative direction.
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Kristen Sandquist Since she was very young, Kristen Sandquist’s heart has been bursting with compassion, kindness and empathy for those less fortunate. At 11 years old, Sandquist boldly called a radio station and volunteered her father to build a home for a deserving family in the community. Sandquist’s altruistic nature came into play again while teaching for the Wisconsin Public School District. She noticed the startling number of children who had no jackets or mittens, and Circle of Friends—her first nonprofit—was born. Since 1996, the program has provided winter coats and attire for the underprivileged in the Wisconsin community. In 2003, Sandquist founded Visions of Hope in Scottsdale, which contributes 100 percent of its funds to organizations such as Whispering Hope Ranch, The Arizona Humane Society and The Friend Playground Club. Last summer, Sandquist climbed Mt. Kilimanjaro as a sighted guide with the Foundation for Blind Children after hearing of the organization’s need for volunteers and funding. She took on the challenge by training and raising money to support the trek in a matter of a few short months. Sandquist is a prominent business woman and an incredible philanthropist. She is married and the mother of four sons. In 2008, she and a partner founded Swank, a shop-for-a-cause retailer in Scottsdale where a percentage of proceeds goes to local charities.
Eddie Fischer Eddie Fischer, founder of Saverio Custom Clothiers and Saverio LifeStyle Experiences, is a custom clothier and lifestyle concierge. Located in DC Ranch in Scottsdale, Saverio partners with top artisans to deliver the very best in custom, made-to-measure clothing. From shirts and suits to the perfect pant or skirt, and everything in between, Saverio offers tailormade clothing to fit your every need. This year, Fischer will also launch a private label, Saverio Private Reserve, offering the very best in authentic quality and value for custom-made clothing in the Valley. Fischer works with top artists and design houses by orchestrating enchanting trips and experiences infused with fashion, culture, cuisine and artisanship to provide customers with a once-in-a-lifetime shopping experience and a behind-the-scenes look at how some of the most fantastic clothing and accessories are made. Saverio LifeStyle Experiences was featured in the August 2009 issue of the Robb Report, a luxury publication. Fischer is an active board member for the North Scottsdale Chamber of Commerce and resides in north Scottsdale with his wife, Michelle, and son Trey.
Donna Marino Donna J. Marino joined the Catholic Community Foundation (CCF) on Mar. 1, 2007, as its third leader and its first female president and chief executive officer. The foundation currently has $52 million under management for the benefit of catholic parishes, schools and organizations. Based in Phoenix, CCF is dedicated to enriching the lives of individuals and organizations in Arizona, through scholarship programs, annual grants, and funding for underserved populations. Prior to her role at CCF, Marino served as the executive director of development at the Roman Catholic Diocese of Bridgeport, Conn., where she was a member of the senior management team. Marino is a 1979 graduate of Boston University and has spent 30 years in fundraising and nonprofit administration. She has served on a number of regional and national boards of directors, and is currently a commissioner of Gov. Brewer’s Committee to Prevent Domestic Violence. In addition, Marino is a member of the advisory board of the Sojourner Center and the Ladies Guild at her parish, Our Lady of Joy, in Carefree. She and her husband, a retired Connecticut police captain, live in Scottsdale and have one son, a junior at Arizona State University. “Phoenix Woman is an important resource for women of all ages here in the Valley,” says Marino. “Its features are timely and it is a first-class publication. They truly value input from readers and I am honored and privileged to serve as an advisor to the executive team at the magazine.”
Diana Zellers Born and raised in Iowa, Diana Zellers is the oldest of 10 children. She lived and worked in Ohio and California before moving to Scottsdale over 17 years ago For the past 11 years, Zellers has been the president of Bolt Security Guard Services, a 125 to 150 employee, armed/unarmed security company. She was also the owner of Turning Heads Salon for over five years, regional manager for a large discount retailer for two years, business manager for a cosmetology school and operations manager of a retail specialty chain store with 22 store locations in U.S. Zellers attended the Private Business/Fashion Merchandising School in Iowa. She serves on the Notre Dame Prep High School Advisory Board, National Charity League and Heartstrings. She is married to Brad Zellers and has three children: Emerald, Alexa and Slater.
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Dana Campbell Saylor Dana Campbell Saylor is chief executive officer of YWCA Maricopa County, established in Arizona in 1912. Campbell Saylor resides in central Phoenix. A psychology major, she has a degree in Women’s Studies from Arizona State University and was a Northern Arizona University researcher in the International Study Program. She has received multiple communityawarded honors, including the 2009 Golden Heart Award, presented by Arizona Woman magazine and The Arizona Republic, and received the 2009 Leadership Excellence award. Campbell Saylor is a member of the Institute for Women’s Policy Research and has served two Phoenix mayors through the Phoenix Women’s Commission. She is also on the advisory board of The WellCare Foundation, which provides integrated healthcare to single working mothers and their children, as well as the ASU Community Council. Campbell Saylor’s passion and longstanding career has focused on creating a stronger, viable community for Arizona’s women and families. She is currently chair of the Board of Trustees of the Alliance of Arizona Nonprofits.
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Carolyn Rock A Native of Illinois, Carolyn Rock has been a Valley resident for more than 30 years. She has been involved in a myriad of volunteer activities, including the Junior League of Phoenix, Desert Foundation Auxiliary, Xavier College Preparatory Board and the Catholic Community Foundation (CCF) Board of Directors. Rock is the chair of CCF Christian Service Scholarship Committee, Crozier Dinner (Diocese of Phoenix), and is on the Ronald McDonald House Board of Directors. In addition to her volunteer work, she was the director of development for Notre Dame Preparatory, through which she helped establish the school and directed a $12 million capital campaign. She is also the director of development for All Saints’ Episcopal Day School, Boys and Girls Clubs of Scottsdale, and the City of Phoenix Mayor’s Office of Trade and Protocol/Phoenix Sister Cities. Rock attended the University of Maryland, School of Nursing, B.S.N., as well as the American Graduate School of International Management, M.I.M., and has also earned her Arizona Real Estate License. She is married to Michael Rock, M.D., and has four adult children and two grandchildren. In her spare time, Rock enjoys hiking, tennis, and reading. “It is an honor to support this publication that addresses the complex needs of today’s women,” she says. “I look forward to helping it grow and impact the lives of more Valley women.”
Susie Alofs
Kristi Hall
Susie Alofs is an innovative entrepreneur who has been a driving force behind the product branding and profitability of a multi-milliondollar eyewear distribution company and several real estate developments. Her expertise of building successful revenue models has earned her multiple distinguished awards, including the coveted finalist for Ernst and Young’s Entrepreneur of the Year Award. Currently, Alofs is overseeing the corporate imaging and branding for Barrett-Jackson Auction Company in Scottsdale, Ariz. Along with overcoming the challenges facing women in the corporate world, she has creatively balanced her roles as business woman and mother of three. Recognized for her entrepreneurial and family-oriented spirit, along with her philanthropic involvement, her accolades include the Women Who Care Award from the Phoenix Theatre and the Association of Fundraising Professional’s Spirit of Philanthropy Award.
Kristi Hall has been serving the Arizona business and nonprofit community for 15 years. Whether raising funds for nonprofit organizations, building community initiatives, or pitching stories to the media, her heart lies in inspiring people to live their dreams. Kristi’s background includes leadership positions at The Arizona Republic, Aid to Adoption of Special Kids, Republic Media and Scottsdale Area Chamber of Commerce. Her efforts in public relations and fundraising have resulted in more than $30 million for local organizations supporting women, children, education and the arts. “I have had the good fortune of getting to know some of the most fascinating women in Arizona,” says Hall. “Their stories inspire me, and Phoenix Woman brings their stories to life, inspiring thousands of women in our community. “I am very impressed that Phoenix Woman goes beyond the printed page by being involved in boards, committees and local events,” she adds. “The magazine is a powerful connector that informs, inspires and supports readers to help them achieve their dreams.”
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City of Phoenix 19th Annual International Women’s Day Luncheon Join Jessica Parsons, Editor, Phoenix Woman Magazine
“Women of Courage:Making a Global Difference” Friday, May 21, 2010 Doors Open and Silent Auction – 11:30 a.m. (featuring Swank Boutique “Shop for a Cause” and other exciting vendors)
Luncheon – Noon to 1:30 p.m. Sheraton Phoenix Downtown Hotel 340 N. 3rd Street, Phoenix, AZ 85004
Keynote Speaker Vicki Huddleston Deputy Assistant Secretary for Africa in the Office of the Secretary of Defense
Steering Committee 2010
Andrea Moreno Phoenix Women's Commission Chair Salt River Project
Laura French Phoenix Women’s Commission Vice-Chair Arizona Office of Tourism
Jessica Parsons Honorary Chair Phoenix Woman magazine
Erma Abeyta Rio Salado College
$75 Individual tickets $45 Student/Senior citizen tickets Corporate and community organization sponsorship opportunities available.
Ambassador Huddleston is the Deputy Assistant Secretary for Africa in the Office of the Secretary of Defense and has had an extensive career that includes diplomatic assignments in Madagascar, Mali and Cuba. During these assignments, Ambassador Huddleston was instrumental in advancing democracy, countering terrorist movements, establishing environmental programs and formulating policies fostering peace in those international communities she represented. Prior to her career in diplomatic service, Ambassador Huddleston worked for the American Institute for Free Labor Development in Peru and Brazil and began her public career as a Peace Corps volunteer in Peru. Ambassador Huddleston is a recipient of the Department of State’s Distinguished Honor Award, the President’s Meritorious Service Award and the Secretary’s Career Achievement Award, and was a Fellow at the Institute of Politics of the Harvard Kennedy School of Government. She also is a commentator for major networks such as NBC, ABC, BBC and NPR.
Since 1991, the International Women’s Day Luncheon has raised more than $900,000 in scholarships to help women in Phoenix realize their educational dreams.
JoAnn Berger Frito-Lay
Brandie Ishcomer City of Phoenix Parks and Recreation Department
Joyce Grossman City of Phoenix Equal Opportunity Department
Marquita Beene City of Phoenix Equal Opportunity Department
Checks payable to: INTERNATIONAL WOMEN’S DAY TRUST FUND Mail to: City of Phoenix Finance Department 251 W. Washington St., 9th Floor, Phoenix, AZ 85003 For more information or to register, call the city’s Equal Opportunity Department at 602-495-3737 or visit phoenix.gov/phxwomen/luncheon.html. For disability or language accommodations, call 602-495-3737 or 602-534-1557/TTY. Follow the Equal Opportunity Department on Twitter at www.twitter.com/PHXEqualOpprty
Diane Nydick City of Phoenix Equal Opportunity Department
Reyna Rodriguez City of Phoenix Equal Opportunity Department
Margaret Shalley City of Phoenix Public Information Office
Diana Storino City of Phoenix City Auditor Department
Sponsored by the City of Phoenix, Phoenix Women’s Commission and International Women’s Day Steering Committee
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Recognize and Rejoice International Women’s Day One-on-One with Ambassador Vicki Huddleston by Katelyn Bolnick
Now-a-days as more women play major roles in our government, it is hard to believe the women’s suffrage movement had begun only a century ago. In 1908, women marched in New York protesting their right to vote. By 1911, “National Women’s Day” became recognized all over the world. As the battle for equality continued through the decades, the 70s and 80s proved to be victorious—the United Nations embraced “International Women’s Year” and President Carter helped cement March as Women’s History Month. The fight for equality, an uphill battle no less, was a battle certainly worth fighting for. It’s a movement that will and should forever be celebrated. It’s a cause Ambassador Vicki Huddleston is proud of and thankful for. “People were teeming ‘feminists’ as a bad word,” says Huddleston, insisting that the exclusion of women from the workforce would be “an incredible loss of talent.” “Women make up about half the world and if you leave about half out, then you don’t get good policy, quality of life and you don’t get the participation of the people who can really contribute so much of what we do in the world,” she says. Last year, Ambassador Huddleston was named the Deputy Assistant Secretary for Africa, the continent home to more than 53 countries and 2,000 languages. Before starting her impressive rap sheet, Huddleston joined the Foreign Service following the Peace Corp and
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then climbed her way through the ranks of the State Department. “It was just like any career,” Huddleston says. “I worked my way up.” As Deputy Assistant to Africa, Huddleston sees many injustices toward women, particularly in the military. “That’s one [area] where there are not many women and when we work with African militaries, we like to set an example,” she says, positioning women officers in front of
the African militia to showcase that women “can do just about anything.” In addition to propelling women forward, Huddleston provides policy advice to the Secretary of Defense for Africa and coordinates activities for the U.S. command. She also speaks on behalf of the president and is able to provide one-on-one time with the locals, foreign powers and foreign policy-makers.
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International Women’s Day 2010 Keynote Speaker: Ambassador Vicki Huddleston Where: Phoenix Sheraton, Downtown When: May 21, 2010 Time: 11:30 a.m. Tickets: $45-$75 For info on table sponsorships and tickets 602.261.8242 City of Phoenix Equal Opportunity Department Sponsors Include: City of Phoenix Henkel of America SRP Blue Cross Blue Shield National Bank of Arizona Phoenix Woman magazine KTVK-3TV News Channel 3 Asian American Times Phoenix Business Journal Prensa Hispana State Bar Association United Phoenix Firefighters
“I am an optimist about Africa,” says Huddleston. “I think it has a great future and we can help Africans develop their country through democracy and good security with their professional militaries.” She is also hopeful her experiences in a non-traditional career will inspire other women seeking the same goals. “It is important to have women guiding our
governments and in places from defense to the state department to treasury to congress and to the presidency.” Her influence has reached far and wide and has been recognized by many. She has been asked to speak at Harvard’s Rockefeller and Kennedy Centers, the Commonwealth Club and various other International Affairs Councils all over the U.S. On May 21, as Phoenix celebrates 100 years of women’s global action for equality, Ambassador Huddleston will be there with words of wisdom as the key-note speaker. For 18 years, the International Women’s Day luncheon has raised more than $900,000 for 11 Valley colleges and universities to provide their women students with much needed scholarship opportunities. As Huddleston returns to the state she once called home, she’s honored and excited about her involvement and association with this year’s event. But first and foremost, she says “It’s important to me because I’m a woman.” pW Katelyn Bolnick is an editorial intern for Phoenix Woman Magazine.
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Great Gams Say Goodbye to Varicose Veins by Dudley Hudspeth, M.D.
Four in 10 adult women in the U.S. today suffer from the pain, swelling and disfigurement of severe varicose leg veins. The condition occurs when the one-way valves in the primary leg veins can no longer push blood back up towards the heart, and the accumulating blood causes the surface vessels to bulge out and the calves and ankles to swell. Women are twice as likely as men to suffer from varicose veins, partly because pregnancy is one of the major risk factors. Others include heredity, age, obesity and extended periods of standingâ&#x20AC;&#x201D;which is why nurses, teachers and hairdressers frequently develop the disorder. The pain, heaviness and leg fatigue that are the most common symptoms can significantly impact a busy womanâ&#x20AC;&#x2122;s quality of life and serious complications may include permanent skin damage, leg ulcers and even blood clots. The original physician, Hippocrates, diagnosed these painfully distended veins and provided the earliest treatments for them in the fifth century B.C. In the last 2,500 years, we have gradually learned the risk factors for the disease and slowly developed new methods for treatment, but most patients have had to simply live with the condition. Mild forms of varicose veins can be treated conservatively, but more severe cases can cause significant impairment. However, modern medical technology now offers safe, effective and well-tolerated ways of dealing with the problem.
VEIN ABLATION Up until the past few years, the primary treatment for advanced cases was a surgical procedure called vein stripping, in which a cable device was used to literally rip the diseased vein out of the leg. The procedure had to be done in the operating room under a general anesthetic, and it usually left the patient with a painful recovery and permanent scarring. Not surprisingly, most patients chose to live with the condition and submitted to stripping only as a last resort. But new medical technology has now changed all that. Minimally invasive catheter procedures done in the doctorâ&#x20AC;&#x2122;s office under a local anesthetic can now resolve even the most severe, long-term cases of varicose veins in a matter of minutes. The procedure is called vein ablation and involves the doctor threading a catheter into the diseased primary leg vein and sending thermal energy through a diode at the end of the catheter and into the vein. The heat causes the vein walls to collapse inward
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SPECIAL ADVERTISING FEATURE
Ask
the Expert FYI
Varicose Vein Prevention While varicose veins are often hereditary and cannot always be avoided, you may be able to reduce your risk by taking certain preventive measures. • When sitting down, don’t cross your legs. • Avoid wearing high heeled shoes. • Don’t wear excessively tight clothing. • Take short walks or move your legs frequently throughout the day. • Wear support compression stockings, especially during long car trips or plane rides. • Exercise daily to increase circulation. • Elevate your legs above heart level when resting. • Maintain a healthy body weight. • Avoid extreme heat on your legs (i.e., hot tubs, excessively warm showers, etc.). • Eat a high-fiber, low-sodium diet.
around the catheter, and as the device is slowly pulled up the length of the vein from the knee to the groin, the entire vein is sealed shut. The body automatically re-routes blood flow through more functional veins, restoring healthier circulation, and the distended surface veins quickly begin to deflate. Either laser or radiofrequency (RF) energy can be used as the heat source for the catheter, and both are safe and effective. Studies have shown that the latest RF Closure technology is less painful for the patient and less traumatic to the tissues than laser devices, which operate at about 900 degrees and literally scorch the veins. With the much cooler RF Closure procedure, the patient generally feels no discomfort and the process is d completed in less than three minutes, immediately relieving the aching that the patient has often endured for years. Most patients can return to normal activity right away, and the cosmetic improvements—reduced swelling and discoloration—become evident over the next week or two. Risks are minimal and may include minor burns, bruising or soreness following the procedure. Because ablation is primarily performed for medical reasons, rather than cosmetic, the procedure is usually covered by health insurance and Medicare. pW
Q: I was recently diagnosed with cancer. What is a clinical trial and could it help me? A: Clinical trials are very important in the development of new treatments for cancer, as well as the advancement of medical care and knowledge about cancer. Before new medicines or treatments can be made available to the public, they must undergo clinical trials to determine if they are both safe and effective. In the past, clinical trials were thought of as last resort. Today, patients with common cancers often choose to receive their first treatment in a clinical trial, according to Joyce Schaffer, RN, research patient care coordinator at the Virginia G. Piper Cancer Center at Scottsdale Healthcare. Participants in research studies at the Virginia G. Piper Cancer Center have access to the latest drugs, procedures and therapies. Several “first in the world” clinical trials of new therapies have been introduced there and available for Arizona cancer patients. Working in collaboration with the Scottsdale Healthcare Research Institute and TGen, the cancer center uses science, technology and personalized care to target tumors in each individual patient. Treatments can be tailored to a patient’s particular disease characteristics rather than applying a one-size-fits-all approach. By identifying the causes of the disease at the molecular level, it is possible to prescribe the right drugs in the right amounts at the right times. Most cancer-related research studies do not involve the use of placebos because they are generally designed to compare the effectiveness of a new drug or treatment against the standard drug or treatment. All clinical trials are regulated by the U.S. government and must follow strict guidelines designed to protect participants. Patients must qualify by meeting criteria such as type of disease, current condition, medical history and age. Schaffer also points out that those interested in clinical trials do not need a referral from a physician for potential enrollment. Moreover, individuals in clinical trials are very closely monitored and carefully
Manyevaluated womenfordismiss theirside symptoms theyshow putpeople off seeing their any potential effects that of mayheart occur.attack In fact, or studies who are in clinical trials have better outcomes than those who do not participate. “Keep in mind that you can quit the study at any time—and that your oncologist will be kept informed throughout your participation and work with the research team,” says Schaffer. Patients seeking additional information about eligibility to participate in clinical trials at the Virginia G. Piper Cancer Center at Scottsdale Healthcare may contact Joyce Schaffer, RN at 480-323-1339, toll free at 1-877-273-3713 or at joschaffer@shc.org.
Dudley A. Hudspeth, M.D., is a board certified Cardiovascular and Thoracic Surgeon and a fellow of the Society for Vascular Surgery. His practice is Desert Vein Care in Mesa. 480.844.2020. INFOLINK: www.desertveincare.com
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Colon Cancer... Are You At Risk? Detecting Colon Cancer Faster and More Comfortably by Mark Kuo, M.D.
It’s one subject you probably don’t like talking about with your girlfriends. It can be imposing, intrusive and inconvenient. Above all, cancer of any type is a scary topic. But, more importantly, the issue cannot be ignored! Colorectal cancer, commonly known as colon cancer, is the nation’s second leading cause of cancer-related deaths and the third most diagnosed cancer in women. It develops in the tissues of the colon and in the rectum—first in the form of polyps (growths on the wall of the intestine), which then can develop into a malignant cancer. Many women believe that colon cancer is a “man’s disease,” however; it effects nearly as many women as men. A woman has a 1 in 20 chance of developing colon cancer in her lifetime, and more than 100,000 new cases are diagnosed in the United States every year. However, it is also the only form of cancer that can be prevented today. The key: Screening and early detection. That’s why it’s so important to talk about this scary topic. The American Cancer Society (ACS) and American College of Radiology (ACR) recommend people get screened at age 50 and continue doing so every 10 years. If a person has a personal or family history of colon cancer, polyps, or chronic inflammatory bowel disease, ACS recommends screening every two years. But, often times, people will shy away from colon cancer screenings because the procedure
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is perceived as invasive, embarrassing, painful and time-consuming. That doesn’t have to be the case. Much progress has been made with new technology to ease the entire process.
SCREENING METHODS There are two types of colonoscopies—optical and virtual, both considered effective methods in finding polyps before they become cancerous. “Screenings should not be performed only when symptoms arise,” warns Doctor Mark Kuo, a cross-sectional radiologist at Scottsdale Medical Imaging, Ltd. “Preventive screening only works when polyps are detected at an early stage, “ says Kuo, adding that “the success rate more than doubles when polyps are found and removed before they become cancerous.”
Optical Colonoscopy: The physician examines the entire colon using a long, lighted tube called a colonoscope. The colonoscope, which is approximately the thickness of a finger, is guided through the colon while a patient is sedated. The tip of the colonoscope has a light and a video camera which transmits images of the inner colon to a television monitor for the doctor to exam. If a precancerous polyp is found, the doctor can remove it during the exam, which is an important method of preventing colorectal cancer. This traditional method of colonoscopy often gives patients a feeling of pressure, cramping and bloating, but with conscious sedation, these symptoms are tolerated by most patients.
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Life... ...can be hazardous to your health Toxins can contribute to:
FYI
March is Colorectal Cancer Awareness Month The American Cancer Society (ACS) endorses virtual colonoscopy as an effective screening tool—www.cancer.org. Recent studies have shown that, although virtual colonoscopy is less invasive, it is as accurate as the optical colonoscopy in detecting polyps larger than 10mm in size. Less than 50 percent of people who should get screened actually do get screened—National Cancer Institute, www.cancer.gov In late 2008, a study was released in the New England Journal of Medicine demonstrating the effectiveness of colorectal cancer detection through virtual colonoscopy. Scottsdale Medical Imaging Ltd., led by Dr. Kuo, was a leading participant in that trial. As many as 60 percent of colorectal cancer deaths could be prevented if all men and women aged 50 years or older were screened routinely—www.cdc.gov With the results from recent studies, physicians are hopeful insurance companies will begin to cover the virtual colonoscopy procedure for general colorectal cancer screening in the near future.
Virtual Colonoscopy: In recent years, new technology has allowed people to undergo virtual colonoscopies. It’s a technique that uses a computed tomography (CT) scan, which is a type of three-dimensional x-ray. The day before the exam patients must empty their colon using laxatives in much the same way as they would for an optical colonoscopy. During the exam, a small tube is inserted only a few inches inside the rectum to inflate the colon with air. Unlike the traditional method, this tube is not guided through and advanced into the colon. After the CT scan is performed, the computer creates 3-D virtual pictures of the colon. Polyps as tiny as blueberries can be detected. Some abnormalities outside the colon can be seen as well. If an abnormality is found inside the colon, the patient then undergoes an optical colonoscopy to remove the polyp. The scanning takes approximately 10 minutes and does not require sedation. Dr. Kuo says it’s quick, less-invasive and offers patients more comfort. While virtual colonoscopy has been praised for its less-invasive method and for its ability to detect hidden polyps that can sometimes be missed by the optical colonoscopy, some experts criticize the method for not being able to detect flat cancers or polyps smaller than 5mm in size, which are usually benign.
But, Dr. Kuo believes the biggest advantage of the virtual colonoscopy is providing patients with a method they don’t feel compelled to avoid. “Virtual colonoscopy helps eliminate many of the barriers that people face with colon cancer screening,” says Dr. Kuo. “It helps reduce the uneasiness and fear many people feel about optical colonoscopies.” The hope is, if this option gets patients in the door for early screenings, they’ll be one step closer to early detection. “Making your health a priority and getting recommended screenings, including colon cancer screenings every 10 years, is the best way to add years to your life and get peace-of-mind about your health,” says Dr. Kuo. “Just imagine how many more lives can be saved if only people would get screened.” pW Dr. Mark Kuo is a cross-sectional radiologist at Scottsdale Medical Imaging, Ltd.
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Authentic Arizona Discover Our Favorite, Hidden Resorts & Spa’s
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In our journey through the Valley, as we search high and low to bring you fresh and interesting travel stories, we sometimes uncover a hidden gem; one that secretly sparkles and shimmers but that is tucked far into the desert. These resorts may not be your sensationalized, glitzy or obvious choices. These seem to be a bit more low-key; perhaps flying under the radar so-to-speak, but are polished, just the same. As the weather warms and you begin planning your next “stay-cation” consider our Arizona picks for a true authentic Arizona get-away.
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Photos Courtesy: Four Seasons Resort Scottsdale at Troon North
FOUR SEASONS RESORT SCOTTSDALE AT TROON NORTH Step back in time into a much quieter, simpler world, where the seemingly untouched, western desert exudes peace and tranquility; that’s discovering Four Seasons Resort in north Scottsdale. Set in the foothills of Pinnacle Peak, this resort and spa offers panoramic views of Scottsdale and Phoenix, as well as the beautiful surrounding Sonoran Desert landscape. From the art on the walls to the cuisine in the restaurants and treatments in the full-service spa, a true sense of well-being is evident throughout. Start the morning with huevos rancheros in Crescent Moon, take a hike to Pinnacle Peak and follow it with a jojoba and prickly pear polish in the spa. Or, enjoy gorgeous sunset-city light views and live entertainment at the Onyx Bar and Lounge, while sipping frosty Troon traditional margaritas. Also, bask in the newly enhanced pool with expanded, dramatic and sweeping views, extra seating with VIP “super” cabanas and lush landscaping offering additional shade.
Foodies will revel in the contemporary American cuisine in Talavera, spearheaded by Executive Chef Mel Mecinas and Chef de Cuisine Evan Goldstein. Adventure lovers will appreciate on-site and nearby hiking, biking and horseback riding. Here, you’ll recharge with the sense of seclusion while being close to every city amenity you can imagine. New for 2010, a limited number of guests can experience resort-style living year-round with the new Pinnacle Club membership program which includes the fitness center, concierge and privileged access to golf, pool, dining and spa discounts. This spring and summer, ask about the Stay Longer package which offers a complimentary third night with two paid consecutive nights. If you are looking for a true, authentic Arizona experience, Four Seasons Resort is one of your best bets. INFOLINK:
www.fourseasons.com/scottsdale
For reservations and more information: 480.513.5039 For spa specials and reservations: 480.513.5145 For dining reservations: 480.513.5085
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Photo Courtesy: L’Auberge de Sedona and Amara Resort
L’AUBERGE DE SEDONA Once named the most beautiful place on earth by USA Today, Sedona has long attracted visitors looking to reconnect and relax the body, mind and spirit. One of the area’s foremost resorts, L’Auberge de Sedona is the perfect setting to unwind among the natural beauty and splendor of this renowned destination. Nestled on the banks of Oak Creek in the heart of Sedona’s famed Red Rock Country, L’Auberge de Sedona provides guests with unparalleled comfort and hospitality. The resort is comprised of 64 intimate, newly-built and redesigned cottages and 25 lodge guest rooms. The 1200-square foot spa, creekside and garden cottages all feature comfortable interiors and expanded indoor-outdoor living spaces with private outdoor showers and cozy gas fireplaces. In April 2010, L’Auberge de Sedona will complete a $25 million expansion project that will introduce guests to 18 additional private hillside cottages with unparalleled red-rock views, a new bistro restaurant which will serve casual fare by the property’s noted Executive
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Chef David Schmidt and a new salt water pool with pool bar. The resort’s Serenité Spa will also undergo a transformation and unveil a new Southwest spa concept. L’Auberge de Sedona shares the Serenité spa with its sister property, Amara Hotel, Restaurant and Spa. This contemporary boutique hotel is just a two-minute walk from the bustling shops, galleries and restaurants of uptown Sedona. It’s worth a trip. At either property you will easily enjoy a relaxing or romantic weekend get-away.
www.lauberge.com www.amararesort.com
INFOLINK:
For reservations at L’Auberge de Sedona: 800.905.5745 For reservations at Amara Resort: 866.455.6610
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Photos Courtesy: Canyon Ranch
CANYON RANCH, TUCSON This property is truly magical. You will be overwhelmed with a sense of serenity here, as the calm breezes of Tucson wash over your face. Founded by Mel and Enid Zuckerman in 1979, Canyon Ranch has become the year-round luxury vacation destination to the stars—where Hollywood celebrities go to escape, recharge, unwind and even rehabilitate. Here, you will be greeted by 150 lush desert acres within the foothills of the Tucson’s Santa Catalina Mountains, a richly landscaped flower and cactus garden, streams, pools and fountains along with a style and décor that is truly Spanish colonial. Dedicated to life enhancement, Canyon Ranch accommodates its guests with walking and jogging trails, yoga, meditation, Pilates, skin care and beauty salons along with massage, body treatments and so much more we can’t possibly list. The staff, who work night and day, tend to the maximum of 240 guests and the grounds consisting of an 80,000-square-foot spa complex
and an 11,000-square-foot aquatic center featuring 3 Watsu massage pools, a therapy pool and a whirlpool. Because of the emphasis placed on wellness, exercise, nutrition, healing, therapy and preventative health care and guidance, Canyon Ranch has become internationally renowned as a health resort and is consistently named among the best spas by Travel + Leisure and Condé Nast Traveler magazines. For 30 years, Canyon Ranch has been celebrated as a leader in healthy gourmet cuisine and maintains an impressive menu of rejuvenating skin care and therapeutic body treatments, which include the use of mud, salt, aromatherapy and seaweed. For that, we deem this resort a “must-have” for an authentically Arizona experience of a lifetime. pW INFOLINK:
www.canyonranchtucson.com
For reservations and more information: 800.742.9000
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The Musical Instrument Museum Discover this Global Musical Wonderland… and on that Note… by Natalie June Reilly
Imagine a two-story museum worth more than $150 million, the first of its kind, where musical instruments will gather from all around the world, displaying a beautiful, if not melodic, exhibition of worldwide musical history for all to see and hear. 78
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The Musical Instrument Museum (MIM), all 190,000-square-feet, will celebrate both the similarities and differences of the world’s culture as expressed through music—a language common to us all. It will be a world-class experience that transports us through both time and space, minus the cost of a passport and a round-the-world plane ticket.
It will be as engaging as it is entertaining and informative as it is intriguing. With stateof-the-art audio and video technology that will create an immersive, entirely shared museum experience, guests of the MIM will be able to see, hear and literally feel in their souls the instruments being played within their cultural contexts.
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pW / Discovery / ARTS
Musical Instrument Museum 4725 E. Mayo Blvd Phoenix, AZ 85050 Phone: 480.478.6000 Admission: $12.00 Adults $10.00 Students and seniors $ 8.00 Children ages 6 to 17 $ 5.00 Children under 6 if they want headphones, otherwise admission is free
The MIM, gearing up for its grand opening in north Phoenix on April 24, 2010, and touted as the world’s first global musical instrument museum, will house permanent collection galleries comprised of as many as 5,000 indigenous and popular instruments representing every country of the world. Galleries for special exhibitions and hands-on experiences will both inspire and educate. A 300-seat performance auditorium that spans two floors will be a premier venue for performances, event, films, seminars about musical traditions from around the world and extraordinary concerts featuring worldrenowned musical artists. There will be an open conservation laboratory on view to museum visitors, a recording studio, a restaurant, a coffee shop and, like any attraction worth its salt, a gift shop with a wide selection of music and music-related items. Some of the most important, if not impressive, instruments on exhib will be John Lennon’s Steinway upright piano, which he used to compose “Imagine” and many other memorable songs; a 1926 Syrian oud (plucked lute) owned and played for many years by the Palestinian master musician, Simon Shaheen, and crafted by the celebrated luthier Antun
Nahat; a 2008 Beijing Olympic drum that was used in the opening ceremonies and heard by millions; and the oldest known Steinway piano, built in 1836, the great-grandfather to a long line of vintage Steinways. With exhibition galleries organized according to 10 broad geographical regions, touring visitors of all ages will experience the full range of musical instruments, from the mountains of South America to the rainforests of Southeast Asia, from the African savannah to the mountains of Appalachia. Come April, this musical wonderland that transcends the globe will be found in our very own backyard, where we will all get to experience a world of music unlike anything we’ve ever heard before. The Musical Instrument Museum will quickly become the very heartbeat of world music performance, the most comprehensive museum of its kind, as well as a genuine tribute to the music-making ingenuity of mankind. On that note, this world-class attraction should be music to the Valley’s ears for years to come. pW Natalie June Reilly is a freelance writer and resides in Peoria with her family. INFOLINK:
www.themim.org
The African drum of the Asante people signifies the “mother” instrument.
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pW / Discovery / HERITAGE
First Lady of The Legislature Edwynne “Polly” Rosenbaum, 1899-2003 by Heidi J. Osselaer, Ph.D.
Courtesy of the Arizona State Library, Archives and Public Records, Archives Division, Phoenix.
When Arizona House Speaker William “Rosey” Rosenbaum died suddenly in 1949, Democratic Party leaders asked his wife Polly to serve out his term. But not all legislators welcomed a female legislator: one told her not to bother to come down to the state capitol from her home in Globe and another told her he did not want her serving on his committee. “It was tough for women back then if you let it get to you, but I didn’t,” recalled Polly in a later interview. Not only did she serve out her husband’s term, but she remained a Gila County representative for 45 years, the longest serving legislator in state history. When she finally retired in 1994, her colleagues honored her with
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Polly worked hard to make sure the contributions of women to the state were recognized. In 1968, she worked with the other seven women members of the Arizona House to purge the state constitution of language that discriminated based on gender. She was crucial to the establishment of the Women’s Plaza of Honor and the Arizona Women’s Hall of Fame, explaining in an interview, “The women really won the West, not the men. The women are the ones who got the libraries and worked for the schools.” Her interest in preserving Arizona history led her to become an adviser to the old Capitol Museum and Carnegie Library restorations and to lead the fight for a permanent home for the Arizona Mining and Mineral Museum. Today, the building that houses Arizona’s precious historical documents is named in her honor: The Polly Rosenbaum Archives and History Building. pW Heidi J. Osselaer, Ph.D., is on the Scholars’ Committee for the Arizona Women’s Heritage Trail. She is also a Faculty Associate at the main campus of Arizona State University in Tempe. She is the author of “Winning Their Place: Arizona Women in Politics, 1883-1950.”
the title “First Lady of the Legislature.” Edwynne “Polly” Cutler was born in Iowa and earned a bachelor’s and a master’s degree at the University of Colorado. She taught in Colorado and Wyoming before she moved to rural Arizona in 1929 to teach in the mining camps. During the Great Depression, the mines closed and she was forced to move to Phoenix, finding employment as a secretary in the state legislature, where she met and married Rosey Rosenbaum. During her many years in the legislature, Polly focused on education and libraries, serving as chair of the Education Committee. She believed “every child in the state of Arizona—whether they live on a cattle ranch or in the inner city—should have access to a good public library.”
INFOLINK:
womensheritagetrail.org
FYI Women such as Polly Rosenbaum have made major contributions to Arizona’s development, but their stories are missing from our history. The Arizona Women’s Heritage Trail links women’s history to historic sites throughout the state, educating the public on women's contributions and leadership while promoting women's history. Through collaboration with the ASU Institute for Humanities Research, this Centennial Legacy project will also include driving and walking trails, primary school curriculum, website, tourist maps and publications. For more information about Polly and the project, or to request a speaker, visit womensheritagetrail.org.
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