Group Six Cohort Pt.1 Victoria & Luis
Our concept is to create a line of luggage for prada in 2015. We plan to launch 5 styles of classic luggage shapes that would compete with other major fashion houses that currently dominate the market. The luggage would then be personalised with patterns inspired by four countries that house prada stores. Milan,Marfa,Miami and Morocco. The luggage will be launched 4 times, at seperate locations within Milan, we plan to take over 4 stations in milan, the main station would be the Milano Centrale Railway Station, and then four stations around the centrale that would be taken over and themed to fit in with the other contries we have chosen to work with.
This would be an exclusive event running all day, the breakdown would be an hour per station. In each station which the guests would then view the styles of luggage there would be 4 patterns that they will then personalise the bags with. Before the event each guest will recieve an invitation containing a small replica train, a piece of train track, a luggage tag and the pattern look book containing the 16 patterns that are available to choose from. After the event is finished, the Milano Centrale Railway Station would remain intact with prada branding as a lasting legacy to the brand and its roots within milan.
CONC
CEPT
MIAMI MILAN
MARFA MOROCCO
PRA
LUG DEVEL
ADA
GGAGE LOPMENT
PRA
AN PATTERN
ADA
ND NED BAGS
THETRAIN
N.....
TRAIN IN
NTERIOR
LUGGAGE
WHERE WE ARE GOING
MILAN INSPERATION
MILANO CENT
TRALE STATION
PRA
HU STAT
ADA
UB TION
LUGGAGE VICTORIA & LUIS