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# Brand Guide
INTRODUCTION
Managing Director Andreas Sigurdsson andreas@lycheeventures.com Editor Kyaw Thu Hein
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Operations Mai Aye Mya Thida Design Kyaw Kyaw Tun Contributors Cameron Cooper Power Tay Za Proofreader Tay Za Advertising Sales Aung Pyae Phyo sales@lycheeventures.com 0977 900 3701 Press Myanmar Consolidated Media Ltd. MCM Printing (00876)
FRANCK MULLER သည္
လက္ပတ္နာရီလုပ္ငန္းေလာကတြင္ ပါရမီိရွင္အျဖစ္ အမ်ားကတစ္ခဲနက္ ခ်ီးက်ဴးျခင္းခံရ ေသာ Swiss လူမ်ိဳး လက္ပတ္နာရီျပဳလုပ္သူ တစ္ေယာက္ျဖစ္ပါသည္။ အမွတ္တံဆိပ္ တည္ေထာင္ျပီး ႏွစ္ ၂၀ အတြင္းေလာက္တြင္ FRANCK MULLER သည္ Tourbillon စသည့္ ကမၻာ့ ပထမတန္းစား ခံ့ညားထည္၀ါေသာ နာရီဆန္းေပါင္း ၃၀ ေက်ာ္ကုိ ေအာင္ျမင္စြာ ပြဲထုတ္ျပသႏုိင္ခဲ့ပါသည္။ ဒီဇုိင္းသစ္မ်ားႏွင့္ ပတ္သက္ေသာ တီထြင္မႈမ်ားစြာကုိ ထုတ္လုပ္ဖန္တီးႏုိင္ခဲ့ပါသည္။ FRANCK MULLER သည္ အင္မတန္အႏုစိတ္ေသာ လုပ္ေဆာင္မႈမ်ားႏွင့္ အတူ ေသးငယ္သည့္ စၾက၀ဠာေလးတစ္ခု အျဖစ္ ဖြဲ႕ စည္းပုံေဖာ္ထားသည့္ အႏုပညာလုပ္ငန္းစုတစ္ရပ္အျဖစ္ ရုိးရာနည္းပညာမ်ားအသုံးျပဳျပီး နာရီစက္ပစၥည္းမ်ားကုိ အဆင့္ျမွင့္တင္ေပးျခင္းအလုပ္တြင္ ေအာင္ျမင္စြာလုပ္ေဆာင္နုိင္ခဲ့ပါသည္။ လက္ပတ္ နာရီလုပ္ငန္း မွတဆင့္ အခ်ိန္၏ဆန္းသစ္ေသာ ရွင္းလင္းခ်က္မ်ားကုို တင္ျပႏုိင္မႈေၾကာင့္ ၄င္းအေနျဖင့္ ``အခ်ိန္ရဲ႕ ဒႆနပညာရွင´္ ´
VANGUARD SERIES V45T 5NNR VANGUARD နာရီကုိ FRANCK MULLER ၏ စံျပ case design မွ အသြငယ ္ ူ အဆင့ျ္ မုင္ ့ ဖန္တ ္ းီ ထားျခင္းျဖစ္သည္။ ဆြေ ဲ ဆာင္မရ ႈ ေ ိ ွ သာ ေဖာင္းၾကြဂဏန္းမ်ား၊ ေတာင္တ ့ င္းခိင ု မ ္ ာေသာ ကိယ ု ထ ္ ည္ႏင ွ ့္ ၿပီးျပည္စ ့ ေ ု ံ သာ ရာဘာႏွင့္ မိေက်ာင္းသားေရ ေပါင္းစပ္ထားေသာ လက္ပတ္ျဖင့္
အျဖစ္ေက်ာ္ၾကားခဲ့ပါသည္။ သူ၏
ခမ္းနားထည္၀ါေသာ VANGUARD နာရီအသစ္ကုိ ဖန္တးီ ထားပါသည္။
လက္ပတ္နာရီမ်ားသည္ လွပေၾကာ့ရွင္းစြာ မြမ္းမံထားျပီး
ကၽြနမ ္ တိဆ ႔ု င ုိ တ ္ င ြ ္ ဂ်ပန္လမ ူ ်ိဳး လက္မပ ႈ ညာရွငရ ္ ေ ိ ွ သာေၾကာင့္ ဆိင ု တ ္ င ြ ္ ၀ယ္ယထ ူ ားေသာ
ရႈပ္ေထြး၍ အႏုစိပ္လွေသာ စက္ကရိယာမ်ားႏွင့္ ဖြဲ႕ စည္းတည္ေဆာက္ထားပါသည္။
နာရီမ်ားသာမက အျခားႏိင ု င ္ မ ံ ်ားတြင္ ၀ယ္ယထ ူ ားေသာ FRANCK MULLER ႏွင္ ့ BACKES & STRAUSS နာရီမ်ားအတြကပ ္ ါ လိအ ု ပ္ေသာ Repair Service မ်ား ေဆြးေႏြးမႈမ်ား ျပဳလုပႏ ္ င ုိ ပ ္ ါတယ္။
CONTENTS 6
CHEVROLET 12
DONGFENG 14
FORD 22
GAC 26
HYUNDAI 30
JAGUAR 34
KIA 38
MAZDA 42
MERCEDES-BENZ 48
MITSUBISHI 52
NISSAN 56
PEUGEOT 58
SUZUKI 60
TOYOTA 66
VOLVO
CHEVROLET BRAND GUIDE
'Demrnf rlvatmf&D*sife,fu jyifopfemrnf jzpfygw,f/ General Motor &JU Sub - brand wpfck vnf;jzpfygw,f/ G M (General Motor)qdkwm U S A jzpfaMumif; oauFwjy,k*fwpfckygyJ/ tar&duef emrnfBuD; Brands awGxJu wjcm;ESpfrsKd;ESifhvnf; 'DvdkrsKd; tar&duefvkyftrSwfwHqdyf jzpfaMumif; oufaoxif&Sm;wJh oauFwjzpfygw,f/ qGpfZmvefEdkifiH om; NydKifum;'½kdifbmvnf;jzpf tif*sifeD,mwpfOD;vnf;jzpfwJh rpöwm Louis Chevrolet qdkoleJY pD;yGm;a&;orm; Willam C. Durant wkdY yl;aygif;NyD; 1911 ckESpf
Edk0ifbmv (3) &ufaeYrSm ukrÜPDwpfckudk pwif wnfaxmifcJhMuygw,f/ ESpftenf;i,ftwGif;rSmyJ “General Motor” um;ukrÜPDrSm xdef;csKyf BudK;udkifEdkifaom tpk&S,f,mudk 0,f,lcJhw,f/ General Motor ukrÜPDonf a&mif;tm;taumif;qHk; tBuD;qHk;jzpfvmcJhonfrSm ,aeY rsufarSmufacwfwdkifatmif jzpfygw,f/ “Chevy” vdkY cspfpEdk;emrnfav; wpfckay;xm;wm tar&duefrSm atmifjrifrIBuD;rm;wJh w&m;0if um; Model wpfck&JU Brand emrnfaumif;wpfck jzpfay:apcJh ygw,f/ wcsKdU aus;vufa'oawGrSm qdk&if Chevy um;tHkemawGeJY 6
wjcm;um; brand tHkemawG tNydKiftqdkifyJGusaeMuwm qlnHaewmygyJ/ olwdkY&JU ypfuyf (pickup) um;ydkaumif;aMumif; xdkufwefaMumif; pum;EdkifvkNyD; jiif;cHk&wJhtxdygyJ/ NyD;cJhwJh &mpkESpfawGrSm 'DukrÜPD taeeJY BuD;rm;wJh enf;ynmqdkif&m qef;opfwDxGifrIawGudk vkyfaqmifEdkifcJhNyD; vlBudKufrsm;wJh Model yHkpHawGudkvnf; xkwfvkyfEdkifcJhygw,f/ jrefrmEdkifiHrSmvnf; ,cktcg Chevy um;awGudk toifh&&SdEdkifygw,f/ Chevrolet Brand (7) rsKd;udk azmfjy&vQif -
CHEVROLET BRAND GUIDE
Sail pdwf0ifpm;zG,f aps;EIef;ESihf &EdkifwJh entry level Sedan ZdrfcHum;av; jzpfygw,f/ The Sail &GufvTifhjcif; taysmfc&D;xGufjcif;vdkY t"dyÃœm,f&wJh 'DZdrfcH qD'ifum;av;[m Supermini a&SUbD;armif;( Front wheel drive) a&SU,ufum;av;wpfpD;jzpfygw,f/ 'Dum;&JU udk,fxnfu tjyifrSm jrifawGU&wmxuftxJrSm ydkNyD;BuD;aew,fvdkY xif&ygw,f/ tif*sifyg0gpDpD - 1500CC tif*sifjrif;aumifa& - 109hp *D,m - Automatic 4-Speed) wifaqmifEdkifaom 0eftm; - 1100kg vlBuD;4-a,mufudkawmh oufaomihfoufom jzpfatmif ykdYaqmifay;Edkifygw,f/ 5a,mufpD;&ifawmh enf;enf;usyfwmaygh/ 'gayrJh qDpm;EIef;uawmh wu,fhudk oufomygw,f/ aps;uawmh $ 26,000 jzpfygw,f/
7
CHEVROLET BRAND GUIDE
Malibu 'D Model um;udk tar&duefrSm mid-size Sedan um;vdkY ac:ygw,f/ Chevy Malibu model [m e0rajrmuf rsKd;qufjzpfygw,f/ tm&Sa'orSmawmh Chevy Malibu t&G,ftpm;[m Larger Luxury um;t&G,ftpm;eJY nDrQyg w,f/ 'Dum;&JU Featuring awGuawmh tif*sifxkwnf - 2.0 liter tif*sifjrif;aumifa& - 253hp Transmission
- (Automatic,6-Spped)
Drive
-
Front-wheel drive
um;rSm All yg0goHk;xm;ygw,f/ um;'DZdkif;yHkpHu pwdkifusNyD; acsmarGUawmufajymifvSy cefYnm;aeygw,f/ twGif;ydkif; interior tvSqifxm;wmvnf; awmfawmfaumif;ygw,f/ 'wfcsfbkwfrSm tvSqifxm;wmvnf; atmcsavmufatmif aumif;vGef;ygw,f/
Chevy Malibu
8
CHEVROLET BRAND GUIDE
Suburban 'Dum;yHkpHu Full-sized SUV 'DZdkif;yg/ cg;vsm;&Snfygw,f/ tdrfum; (Estate Car) wpfpD;eJYvnf; wlaeygw,f/ Suburban um;rSm acgufodrf;vkdY&wJh 'kwd,cHkwef;eJY wwd,ckHwef; yg0ifygw,f/ tif*siftrsKd;tpm;u V-8? xkxnf 5.3 liter qdkawmh awmfawmfBuD;ygw,f/ jrif;aumifa& yg0g 355hp xGufygw,f/ *D,mabmufu 6- speed Auotamatic jzpfNyD; All 4-Wheels drive jzpfygw,f/ um;BuD;u xkxnfBuD;awmh tav;csdef 2500 kg &Sdygw,f/ rdom;pkvdkuf c&D;a0;oGm;wmrsKd;rSm 'Dvkdum;BuD;eJYrS tqifajyygw,f/ 'Dum;&JU tDvufx&Gefepf Features awG? enf;ynmjrihfrm;NyD; vHkNcHKpdwfcs&rIawG aumif;wJhtcsufawGudk avhvmMunfh&atmif wpfacgufavmufvmcJhygvdkY zdwfac:yg&ap/ aps;uawmh $ 170,000 jzpfygw,f/
Captiva 'Dum;yHkpHuawmh Suburban um;xuf enf;enf;ydkao;ygw,f/ Captiva um;yHkpHu Crossover SUV um;wpfpD;avmuf BuHUcdkifawmihfwif;ygw,f/ um;armif;&wJhcHpm;rIuawmh wu,hfudk auseyfp&mygyJ/ 'DZ,ftif*sif 2.0 liter wyfqifxm;NyD; jrif;aumifa&yg0g 165hp &Sdygw,f/ *D,mu Auotomatic 6-Speed jzpfygw,f/ Four wheel Drive um;yg/ xdkifcHk oHk;wef;yg&SdNyD; acgufodrf;vdkY&ygw,f/ aemufcHkwef;awGudk acgufodrf;EdkifvdkY ukefypรถnf;rsm;rsm; wifEdkifygw,f/ aps;uawmh $ 55,000 jzpfygw,f/
9
CHEVROLET BRAND GUIDE
Orlando Orlando um;u MPV (multi-purpose vehicle)
trsKd;tpm;jzpfygw,f/ wHcg; 5ayguf (5-doors) ygNyD; vl 7 -a,muf pD;Edkifygw,f/ a&SUbD;armif; (Front wheel drive) trsKd;tpm;yg/ tif*sifu 1.8 liter &SdNyD; qvif'g 4vHk;xkd; "gwfqDtif*sifjzpfygw,f/ tif*sifyg0g jrif;aumifa&u 141 hp &SdNyD; *D,m 6csuf ygwJh Auto Gear jzpfygw,f/ 'Dum;&JU ab;uif;vHkNcHKa&; (Safety feature) tcsuftvuf tqifhjrihfenf;ynmawG od&Sd&atmif wpfcgwpfacguf vmNyD;avhvmMunhfyg/ aps;uawmh $ 39,000 jzpfygw,f/
Trailblazer (SUV) Trailblazer udk mid-sized SUV
um;vdkYvnf; ac:ygw,f/ armif;EdkifpGrf;&Sdatmif 2.8 liter 'DZ,fqDtif*sif wyfqifxm;ygw,f/ tif*sifyg0gu jrif;aumifa& 200 hp xGufNyD;? ½kef;tm;u 500 Nm Torque (@ 2,000 rpm) &Sdygw,f/ vrf;acsmfEdkifwJh awmifwuf? awmifqif;vrf;Murf;awGrSm aumif;rGefpGm armif;oGm;Edkifygw,f/ twGif;ydkif;'DZdkif; tvSqifxm;wmawG tawmfaumif;ygw,f/ cHkwef;oHk;wef;ygNyD;? us,fus,f0ef;0ef;&Sdygw,f/ aps;uawmh $ 72,000 jzpfygw,f/ Off-road rS 4-WD yHkpHeJY
Colorado 'Dum;u tif*sifa&m *D,mabmufa&m Trailblazer xuf ydkao;ygw,f/ um;yHkpH'DZdkif;u Pickup Truck yHkpH jzpfygw,f/ b,fvdkajrjyiftaetxm;rsKd;rSmyJ jzpfjzpf armif;EdkifpGrf;&Sdatmif wnfaqmufxm;ygw,f/ twGif;? tjyif 'DZdkif;uawmh pwdkifus [efyefvSwJh Four Doors ypfuyfum;wpfpD; jzpfygw,f/ qJGtm;aumif;wJh um;wpfpD; jzpfwmaMumifh urÇmhtaumif;qHk; ypfuyf (Pickup) um;awGxJu um;wpfpD;jzpfatmif taumif;qHk;wDxGifxm;wJh vuf&mjzpfygw,f/ aps;uawmh $ 49,000 jzpfygw,f/ 10
DONGFENG BRAND GUIDE
Dongfeng Motor Corporation
[m w½kwftajcpkdufarmfawmfum; xkwfvkyfrI ukrÜPDjzpfjyD; w½kwfEkdifiH&JU tMuD;qkH;armfawmfum;ukrÜPD 3 ckxJrSm wpfcktygt0ifjzpfygw,f/ Dongfeng Motor [m vlpD;,mOfawGomrubJ vkyfief;okH;,mOf? bwfpfeJY um;ypönf;tpdwftykdif;awGukdyg xkwfvkyfa&mif;csaeNyD; Honda, Peugeot-Citroën, Renault pwJh
EkdifiHwumrS um;ukrÜPDrsm;eJYvnf; yl;aygif;um xkwfvkyfrIrsm; &SdcJhygw,f/ 2014 ckESpfu Dongfeng Motor taeeJY um;tpD;a&aygif; 3.5 oef;txd xkwfvkyfEkdifcJhNyD; w½kwfEkdifiH&JU 'kwd, tMuD;qkH;um;xkwfvkyfol jzpfvmcJhygw,f/ tpkd;&ykdif um;ukrÜPDwpfckjzpfNyD; Dongfeng Motor Corporation&JU vufatmufrSm Dongfeng Motor Group, Dongfeng Yulon, Dongfeng Yueda Kia wkdY
&SdMuygw,f/ 1969 ckESpfrSm 12
pwifwnfaxmifcJhwJh Dongfeng Motor [m w½kwfjynfaps;uGufrSm ae&mtckdiftrm&&SdNyD;aemuf jynfy&if;ESD;jr§KyfESHrIrsm;ukd vkyfaqmifvmcJh&m vuf&SdwGif jrefrmEdkifiHrSm Sojitz Sunrise Co.,Ltd rS w&m;0if jzefYjzL;a&mif;cscGifh &&Sdxm;ygw,f/ 'gaMumifh Dongfeng Motor xkwf um;tcsKdUukd rdwfqufay;csifygw,f/
DONGFENG BRAND GUIDE
Mini Truck (K01) tif*sifyg0g 1100CC eJU"gwfqDpepfokH; K01 [m refEsL&,fvf*D,m 5 csufjzpfygw,f/ 0efwifaqmifEkdifpGrf;u 900 kg jzpfjyD; pepfu a&SUu Mcpherson Independent jzpfum aemufukdawmh Leaf Spring Dependent awGokH;xm;ygw,f/ b&dwfpepfrSmawmh a&SUukd 'pfb&dwf? aemufukd '&rftrsKd;tpm;awG okH;xm;ygw,f/ twGif;cef;uawmh yg0g0if;'kd;omygayrJh tjcm;ZdrfcHypรถnf;awGjzpfwJh tJuGef;? wDAGDawGawmh rygygbl;/vkyfief;okH;oD;oefYxkwfxm;wJh wefaMu;oifhum;rsKd;yg/ aps;uawmh tNyD;tpD; 82 odef;usyfjzpfygw,f/
Suspension
C 37 vkyfief;okH;,mOftjzpfomru rdom;pkrsm;&ifokH;EkdifwJh ykHpHrsKd; zefwD;xkwfvkyfxm;wJh C37 u 11 a,mufpD; MPV jzpfygw,f/ tif*sifyg0gu 1500 CC jzpfvkdY qDpm;EIef;uawmh rsm;rSmr[kwfygbl;/ b&dwfpepfu tm;vkH; 'pf&Sfb&dwfawGjzpfNyD; [kduf'a&mpepfu xyfrHyHhykd;ay;xm;ygao;w,f/ "gwfqDpepfokH;jzpfNyD; refEsL&,fvf*D,m 5 csufokH;jzpfygw,f/ tjrifhqkH;tjrefEIef;u 1 em&Dukd 140 uDvkd&SdNyD; qDpm;EIef;uawmh 1 vDwmukd 7.2 uDvkdjzpfygw,f/ aps;uawmh usyf 190 odef;jzpfygw,f/
13
FORD BRAND GUIDE
zdkY'fqdkwm tar&duefEdkifiHwum trSwfwHqdyfwpfckjzpfygw,f/ yxrqHk;um;ukrÜPDwpfckjzpfNyD; vlBudKufrsm;apzdkY tBuD;tus,f xkwfvkyfcJhygw,f/ b&ef;&JUwnfaxmifol rpöwm Henry Ford [m tv,ftvwfwef;vlwef;pm;awG twGuf emrnfausmfMum;wJh armf',f T yHkpHxJrSm yxrqHk;aom aps;EIef;oufomNyD; vG,fvifhwul &&SdEdkifum armif;ESif&vG,fulwJh um;awGudk zefwD;xkwfvkyfcJhygw,f/ xdkxkwfvkyfrIudk um;oef;aygif; 16 'or 5 oef; xkwfvkyfrIeJYtwl 1908 ckESpfuae 1927 ckESpftxd aemufqHk;xkwfvkyfjcif;udk jyKvkyfcJhygw,f/
wnfaxmifol rpöwm Henry Ford &JUtjrif? &nf&G,fcsufwdkYeJYtwl armf',f T [m urÇmhyxrqHk;um; jzpfvmcJhygw,f/ awmiftar&du? ajrmuftar&du? Oa&my? tm&SwdkYrSm aps;EIef; tvGefoufompGmeJY xkwfvkyfwyfqifcJhMuygw,f/ 'gawG[m zdkY'f&JU a&&Snftem*wftwGuf ta&;ygwJh a&SUajy;edrdwfwpfckjzpfvmcJhygw,f/ ukrÜPD[m tar&du&JU Dearborn Michigan jynfe,fxJrSm ,ckwdkif tajcwnfxm;ayr,fhvnf; ¤if;&JUordkif;wpfavQmuf EdkifiHwum&JU tpGef;rSyJ xdef;xm;EdkifcJhygw,f/ urÇmrSm&SdwJh xdyfqHk;um;ukrÜPD (5)ckrSm yg0ifygw,f/ ESpfaygif;tawmfMum zdkY'f[m rmZ'g?
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aAmvfAdktygt0if t"dub&ef; trsKd;tpm;awGrSm Ownership tjzpfvnf; yg0ifcJhNyD;jzpfygw,f/ tckawmh zdkY'f jrefrmEdkifiHudka&mufvmcJhygNyD/ 'DrSm&SdwJh armf',fawGuawmh trsKd;tpm; (10)rsKd;avmuf&Sdygw,f/ udk,faexdkifwJh lifestyle ay:rlwnfNyD; um;armf',fawGudk a&G;cs,f0,f,lEdkifygw,f/ yHkrSefxuf ZdrfcHeJY payghum;tenf;i,fydkqefrI twGuf aps;EIef;rwlnDbJ tenf;i,fcsKH;xm;wJh wdkufaweD,rf package awGudk 0,f,lEdkifygw,f/ twdkcsKH;qef;ppfNyD; azmfjyay;vdkuf&ygw,f/
FORD BRAND GUIDE
Everest Everest uawmh &drf;*sm;ypfuyfawGvdkyJ wlnDwJh yvufazmif;&Sdygw,f/ wHcg;ig;aygufjzpfwJh rluGJtaeeJY awGY&rSmjzpfygw,f/ 'gayrJh vl (7)a,muf pD;vdkY&ygw,f/ xdkx&yfum;[m toefrmqHk; t&mawGudkwdkufzdkY qefYusifbuf vdrftm;aumif;NyD; vdktyfvmwJhtcg Transfer case eJY vdrftm;? av;bD;armif;pepfawGeJYtwl ajrtaetxm;pDrHcefYcGJrItwGuf Soild tajccHwpfckyg&Sdygw,f/ 80 pifwDrDwmeJYtxufudk a&xJrSm oGm;vmEdkifygw,f/ a':vmaps; 62ç250 uaepwifxm;NyD; jrefrmusyfaiG 74ç077ç500 usoifhrSmjzpfygw,f/
Explorer SUV qdk'ftjynfh&SdwJh um;trsKd;tpm;jzpfygw,f/ Intelligent 4WD? ajrtaetxm;pDrHcefYcGJrI pepfawGuJhodkYaom enf;ynmjrifhtpdwftydkif;awGyg&SdrIeJYtwl t&mtm;vHk;[m wu,fjzpfvmcJhygNyD/ wnfNidrfrIudkxdef;csKyfrI? Curve Control eJYtwl AdvanceTrac uJYodkY Standard wyfqifrIawG yg0ifygw,f/ twGif;bufrSmawmh PowerFold thirdrow eJY second-row bucket xdkifcHkawG yg0ifygw,f/ ZdrfcHum;trsKd;tpm;xJrSmyg0ifNyD; vrf;acsma&m vrf;Murf;yg ESpfrsKd;oHk;Edkifygw,f/ a':vm 105ç000 uaepwifxm;NyD; jrefrmusyfaiG 124ç950ç000 usoifhrSm jzpfygw,f/
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FORD BRAND GUIDE
Fiesta zdkY'fb&ef;&JU Focus armf',fxuf enf;enf;xGufwm apmygw,f/ Devil yHktenf;i,fqefwJh compact qD'efav;uawmh armif;ESif&wm t&rf;udk aumif;ygw,f/ rD;yGdKifhawGrSm tqifajyapNyD; vlav;a,mufpmtwGuf ae&maumif;aumif;&Sdygw,f/ qDpm;oufomNyD; wuúpDvkyfzdkYtaumif;qHk;,mOftrsKd;tpm;wpfck jzpfygw,f/ a':vm 21ç900 uaepwifxm;NyD; jrefrmusyfaiG 26ç061ç000 usoifhrSm jzpfygw,f/
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FORD BRAND GUIDE
Ecosport Ecosport armf',fuawmh zdkY'f&JU SUV tao;pm; subcompact crossover jzpfygw,f/ pwkdifusNyD; aps;EIef;wpfckudk ydkifqdkifxm;ygw,f/ av;bD;armif;ESifrIpepfudk ajymif;vJEdkifwJh Optional yg0ifygw,f/ ajrtaetxm;trsKd;rsKd;rSm tHhMozG,faumif;NyD; tqifajypGm armif;ESifEdkifrSm jzpfygw,f/ a&BuD;aewJh vrf;rSmjzpfjzpf? csKdifhcGufrsm;wJh vrf;rSmjzpfjzpf? &THUrsm;wJh vrf;rSmjzpfjzpf? udpör&Sdygbl;/ NrdKUwGif;rSmvnf; tenf;i,ftqifajypGm armif;ESifEdkifygw,f/ aps;EIef;udkawmh a':vm 31ç000 uaepwifxm;NyD; jrefrmusyfaiG 36ç890ç000 usoifhrSmjzpfygw,f/
Transit Van zdkY'f&JU Transit Van awG[m oiftvdk&SdwJhtwdkif;jzpfEdkifygw,f/ vlyJydkYydkY? ypönf;yJydkYydkY tqifajyapygw,f/ ½dk;½dk;yJJjzpfjzpf? ZdrfcHyHkpHyJjzpfjzpf vdktyfovdktoHk;jyKEdkifygw,f/ pGrf;tifjynfh0wJh tif*sif&JU EIef;trsKd;rsKd;udkvnf; a&G;Edkifygw,f/ Standard rSm taemufuifr&mawGeJYvmygw,f/ 'DawmY yguifawGudk tqifajyajyxdk;EdkifNyDaygh/ a':vm 27ç500 uaepxm;NyD; jrefrmusyfaiG 32ç725ç000 usoifhrSm jzpfygw,f/
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FORD BRAND GUIDE
Ranger zdkY'fb&ef;[m wHcg;av;aygufyg SUV yHkpH cabin comfort yHkrsKd;eJY olY&JUwnf&SdaewJh yvufazmif;udk trsm;qHk;jyKvkyfwm jzpfygw,f/ taemufbuf xdkifcHkao;NyD; xdkifcHkESpfcHkyJ yg&Sdygw,f/ vrf;awGay:rSm t&rf;udkaumif;wJh bD;ESpfbD;eJY armif;ESifrIpepfudk tajccHwJh Standard model performs jzpfayr,fh vrf;Murf;awGrSmvnf; tenf;i,farmif;ESifEdkifygw,f/ XLT armf',feJY x&yfum;awGudk ae&mwdkif;oGm;vmEdkifwJh ,mOfawGtjzpf xkwfvkyfaeygNyD/ xdkum;awG[m pGrf;tm;jynfh0NyD; vdkufavsmnDaxGpGm jyKjyifEdkifwJh av;bD;armif;pepf? Suspension wdkYeJY oGm;vdkYr&bl;vdkY oifxifxm;wJh uwå&mvrf;awGay:udk oGm;vmEdkifapygw,f/ aps;EIef;udkawmh base SC twGuf a':vm 21ç000 uaepwifxm;NyD; jrefrmusyfaiG 24ç990ç000 usoifYygw,f/ top spec DC WT armf',ftwGufuawmh a':vm 49ç250 uaepwifxm;NyD; jrefrmusyfaiG 58ç607ç500 usoifhrSm jzpfygw,f/ wjcm;armf',fawG trsm;BuD;usefygao;w,f/
Kuga zdkY'fb&ef;[m SUV um;trsKd;rsKd;udk tav;ay;xkwfvkyfNyD; emrnf&,lygw,f/ Escape/Kuga armf',fuawmh compact SUV trsKd;tpm;jzpfNyD; Ecosport armf',fxufudktenf;i,fydkBuD;um Explorer armf',fxuf ao;i,fygw,f/ olY&JU nDtudkawGvdkyJ acwfrDNyD; owif;tcsuftvufeJY azsmfajza&;pepfyg0ifwJh touchscreen wpfckyg&Sdygw,f/ taxmuftuljyKypönf;awG yg0ifNyD; twdwfqdwfqHk; twGif;bufudk xdk Class rSm &Edkifygw,f/ 'Dawmh &efukef&JU [Gef;oHqlnHrIuae tenf;i,foufomapwmaygh/ aps;EIef;udkawmh a':vm 54ç900 uae pwifxm;NyD; jrefrmusyfaiG 65ç331ç000 usoifhrSm jzpfygw,f/ 18
FORD BRAND GUIDE
Taurus Taurus vdkYac:wJh tar&duefpwdkif Classic rdom;pk qD'efum;av;uawmh urÇmwpf0Srf;xkwfvkyfcJhwJh ESpfaygif; (30)jynfhcJhNyDjzpfygw,f/ ,ck ¤if;&JUrsKd;quf ajcmufckajrmufudk a&mufaeygNyD/ cifAsm;&JUprwfzkef;udk qufoG,fEdkifNyD; rawmfwqjzpfrIudk tjynfht0 umuG,fay;ygw,f/ NyD;awmh qDpm;vnf; t&rf;udkoufomygw,f/ cefYcefYjim;jim;&SdNyD; vufawGYydkusygw,f/ c&D;oGm;r,fqdk&ifvnf; tdwfawGxnfhzdkY ae&mtvHktavmufyg&Sdygw,f/ a':vm 55ç500 uaepwifxm;NyD; jrefrmusyfaiGjzifh 65ç450ç000 usoifhrSm jzpfygw,f/
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FORD BRAND GUIDE
Focus Focus vdkYac:wJh zdkY'fb&ef;&JU qD'eftvwfpm; um;armf',fav;uawmh aumif;wJhtcsufawGaMumifh urร mwpf0Srf;rSm ta&mif;&qHk;jzpfygw,f/ q,fausmfoufawGtwGufomr[kwfbJ vlBuD;awGtwGufyg tqifajyapygw,f/ acwfrD tqifhjrifhvHkNcHKa&;pepfawGeJY Suspension taumif;pm;awGeJY jynfhESufaeygw,f/ qDpm;oufomNyD; udk,fwG,f&wm t&rf;udkayghyg;ygw,f/ a':vm 25รง500 uaepwifxm;NyD; jrefrmusyfaiG 30รง345รง000 usoifhrSm jzpfygw,f/
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BRAND GUIDE
21
GAC BRAND GUIDE
Guangzhou Automobile Group Company (GAC Motor)
udk 1997 ckESpf? ZGefvwGif pwifwnfaxmifcJhNyD; GAC group rS GAC motor tjyif c&D;onfwif,mOftaejzifh Honda,
Toyota, Mitsubishi, Zhongxing, Fiat, Chrysler ESifh Jeep tjyif ukefwif,mOftaejzifh GAC Hino ESifh GAC Bus omru Wuyang Honda armfawmfqdkifu,f tp&Sdonfh Brand rsm;udk JV jzifh
yl;aygif;vufwGJtvkyfvkyfaom ukrÜPDBuD;wpfckjzpfonf/ GAC Motor onf w½kwfum;aps;uGufwGif 2010 ckepfrS pwifNyD; Sedan, SUV ESifh vQyfppfum;rsm;jzpfaom GA3,
GA3S, GA5, GA6, GA8, GS5, GS 5 Super, GS 4 ESifh GS 8
rsm;udk xkwfvkyfa&mif;csvsuf&Sdonf/ vGefcJhaomav;ESpfuwnf;u um;aps;uGufxJwGif GAC um;rsm; wnf&SdaejyD; um;ta&twGufaygif; 17,000, 33,000, 85,000,116,800 ponfjzifh
av;ESpftwGif; t&Sdeft[kef wdk;jrifhpGm a&mif;cscJh&ygonf/ xdkYaemuf GAC motor onf China CCTV uay;tyfaom The brand of the year Award , Xuanyuan Award for Contributin to China’s Automobile Industry, Innovation for the Future Award, Outstanding Contribution Award 22
qkrsm;ukd&&SdcJhonf/
GAC Motor Myanmar rS 2016 ckESpf 'DZifbmvwGif GAC Motor ESifh pmcsKyfcsKyfqdkNyD; GA6, GS4, GS5 Super ESifh GS8 wdkYudk
pwifwifoGif;a&mif;cscJhonf/ xdkarmf',ftrsKd;tpm;xJrS SUV jzpfaom GS5 Super ESifh GS8 um;trsdK;tpm;rsm;\ taMumif;ukd a&;om;azmfjyvdkuf&ygonf/ GAC Motor Myanmar Showroom - trSwf (351)?
jynfvrf;? ([Hom0wDt0dkif;)teD;? prf;acsmif;jrdKUe,f/ zkef; - gacsale (09 964 227253)? 09 969 700625)
GAC BRAND GUIDE
GS8 GS8 udk
w½kwfEdkifiHwGif xkwfvkyfxm;NyD; flying Dynamic Design ESifh wnfaqmufxm;aom a&SU&S,fvf (Graille) onf qef;opfrIESifh twl avcGif;tm;aumif;rGefaponf/ a&SUrD;rsm;rSm LED trsKd;tpm;rsm;udk toHk;jyKxm;jyD; DTRL Day Light rsm;yg xnfhoGif;xkwfvkyfxm;onf/ armfawmf,mOf\ trdk;wGif Panoramic Sunroof udkvnf; wyfqifxm;onfhtjyif Shark Antenna ESifh Lugage Rack rsm;yg ygonf/ armfawmf,mOf\ twGif;cef;wGif Premium Grade Option rsm;ESifhtwl cHkrsm;rSmvnf; Austraian calf leather ygonf/ xdkYtjyif
Harman Top-Level Entertainment System Speaker 10 vHk;yg0ifjyD; Bluetooth Connective? Trip Computer
ESifh ckepfvufr Touch
Screen wdkYudkwyfqifxm;onf/ Parking pepftwGuf Round
um;\ ywfywfvnfudk Screen wGif jrifawGY&rSm jzpfonf/ toHk;jyKxm;aom tif*sifrSm tar&duefum;pufypönf; ukrÜPD Borg Warner rS xkwfvkyfxm;aom 2.0 L Turbo tif*sifjzpfygonf/
Camera onf
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GAC BRAND GUIDE
GS5 Super GS5 Super
\ 'DZdkif;onf Aerodynamic toGiftjyifeJY twl S port qefaom um;trsdK;tpm; jzpfygonf/ GS5 Super ukd 1.8 L Turocharged tif*sifxkdifxm;jyD; jrif;aumifa& 180 tm;xkwfvkyfay;Edkifonf/ Crossover jzpfjyD; 17vufr bD;awGwyfqifxm;jyD; Intelligent 4-Wheel Drive eJY 2- Wheel Drive awGudk cvkwfESdyfjyD; ajymif;vJarmif;eSifEdkifygw,f/ twGif;cef;rSm soft Dashboat Material rsm; toHk;jyKxm;jyD; xkdifckHrsm;ukd MopaMw;vs EGm;om;a&awGudk toHk;jyKxm;ygonf/ um;&JU'uf&Sfbkwfudk Ergonomically 'DZdkif;eJY jyKvkyfxm;aomaMumifh ,Ofarmif;oludk jrifuGif;ydk&Sif;aprSmjzpfygonf/ vHkNcHKa&;pepftwGuf
GS 5 SUPER toufu,f
avtdwf 8 vHk;yg0ifNyD; 4WD armif;eSif;rIyHkpHESifh wnfaqmufxm;ygonf/ um;wGif Srandard Option taeESifh Bosch \aemufqHk;rsKd;quf Electronic Stability Progarm, Hill Decent Control, Hill Hold Control, Electronic Parking Brake, Push-start lgnition, Electronic Cruise Control ESifh
360 'D*&D Parking Camera wdkY yg0ifrnfjzpfonf/ Luxury taeESifh xyfrHaygif;xnfhcsif&ifawmh Mottorized Sunroof udk wyfqifedkifygonf/ jrefrmEdkifiHrSm GS5 Super um;udk Full Option um;taeESifh &&SdEkdifygonf/
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BRAND GUIDE
25
HYUNDAI BRAND GUIDE
Hyundai Motor Company [m
awmifudk&D;,m;EdkifiHtajcpdkuf EdkifiHwum armfawmfum;xkwfvkyfa&; ukrÜPDjzpfNyD; awmifudk&D;,m;EdkifiH qdk;vfNrdKUrSm tajcpdkufygw,f/ Hyundai udk 1967 ckESpfrSm olU&JU 32.8% ydkifqdkifwJh ukrÜPDcGJwpfckjzpfwJh Kia ukrÜPDeJY yl;wGJwnfaxmifcJhygw,f/ ukrÜPD (2) ckudk yl;aygif;jyD; Hyundai Motor Group tjzpf wnfaxmifxm;um 2012 ckESpf pm&if;rsm;t& urÇmhyOörajrmuf tBuD;qHk; armfawmf,mOf xkwfvkyfa&; vkyfief;tjzpf &yfwnfvsuf&Sdygw,f/ 2008 ckESpfrSmrl Kia ryg0ifbJ Hyundai Motor ukrÜPDoD;oefYtaejzifh urÇmhtBuD;qHk;
um;vkyfief;pkawGxJrSm tqifh (8) ae&m &&SdcJhygw,f/ 2012 ckESpf ukrÜPD&JU urmÇtESHY um;a&mif;csEdkifrIyrmPrSm tpD;a& 4.4 oef;txd &SdNyD; Kia ukrÜPDudkyg xnfhoGif;wGufcsufr,fqdkygu 7.12 oef;txd &SdcJhygw,f/ Hyundai [m ,cktcsdefrSm urÇmhpwkw¬tBuD;qHk; um;xkwfvkyfa&;vkyfief;tjzpf &yfwnfvsuf&SdNyD; urÇmhtBuD;qHk; um;xkwfvkyfrIpuf&Hkudk awmifudk&D;,m;EdkifiH Ulsan a'orSm wnfaxmif xm;&Sdw,f/ tJ'Dpuf½HkrS wpfESpfukd um;tpD;a& 1.6 oef;txd xkwfvkyfay;EdkifpGrf; &Sdygw,f/ ukrÜPDtaeeJY urÇmtESHY 0efxrf;aygif; 75000 ausmf cefYxm;NyD; EdkifiH 193 EdkifiHrSm um;ta&mif;Xmeaygif; 6000 ausmf zGifhvSpfxm;&Sdygw,f/ 2015 ckESpf 26
Edk0ifbmrSm Hyundai rS ZdrfcHum;trSwfwHqdyf topfwpfckjzpfwJh Genesis Motors ukd xkwfjyefaMunmcJhygw,f/ jrefrmEkdifiHrSmawmh Hyundai &JU vlpD;um;awGukd w&m;0ifjzefYjzL;a&mif;csay;aewJh Hyundai Motor Myanmar Showroom ukd 2013
ckESpfrSmpwifzGifhvSpfcJhjyD; vuf&SdrSm
Genesis, Sonata, Grand i10, Accent, Elantra, H100, H1, Santafe, Tucson eJY Creta
pwJhum;awGukd a&mif;csay;aeygw,f/ 'Dum;awGxJurS tcsdKUum;awG&JUtaMumif;ukd jyefjyD;azmfjyay;csifygw,f/
HYUNDAI BRAND GUIDE
Tucson Hyundai Tucson [m
ti,fpm; SUV (Compact SUV) um;trsKd;tpm;jzpfNyD; Hyundai uxkwfwJh um;armf',fawGxJrSmawmh Tucson [m SantaFe eJY Veracruz aemufuvkdufwJh armf',fvkdYajymvkdY&ygw,f/ Tucson um;&JU vHkNcHKrIudk tav;ay;xm;wJh qifqmrsm;wyfqifxm;jcif;? ta&;ay: atmfwdkb&dwf System rsm;yg&Sdjcif;aMumifh tar&duefEdkifiHrS csD;jr§ifhaom vHkNcHKpdwfcsrI taumif;qHk;qk (IIHS) udk yg&&Sdxm;wJhum;av;jzpfygw,f/ Tucson rSm 2.0L CRDi tif*sifeJYtwl 6 speed auto *D,mukdokH;xm;ygw,f/ 'DZ,fqDokH;pepfjzpfjyD; 2WD twGuf tar&duefa':vm 42ç500 ESifh 4WD twGuf tar&duefa':vm 46ç500 eJY a&mif;csay;aeygw,f/
Creta tm;upm;qefjyD; t&G,ftpm;ao;i,fwJh Compact um;trsKd;tpm;jzpfaom Creta ukd 1.6 L CRDi tif*sifukdokH;xm;jyD; 6 speed auto jzpfygw,f/ 'DZ,ftif*sifoHk; Creta [m yguifxkd;&mwGifvnf; ae&m,lrIenf;ygw,f/ Creta [m vsifjrefrI&SdjyD; ao;i,faom compact um;trsKd;tpm;jzpfaomfvnf; twGif;ykdif;rSm us,fus,f0ef;0ef; ESifh jrifuGif;ukd &Sif;&Sif;vif;vif;jzpfatmif 'DZkdif;xGifxm;wmjzpfygw,f/ &v'ftaeeJY Creta onf ypönf;o,f,l&wmvG,fuljcif;? yguifxkd;&mwGif vG,fuljcif;? pdwfcsrf;ompGm armif;ESifEkdifjcif;wkdY ay;Ekdifaom pdwfvIyf&Sm;zG,ftjynfhESifh um;wpfpD;jzpfygonf/ Creta &JU w&m;0ifaps;EIef;[m tar&duefa':vm 33ç900 jzpfygw,f/
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HYUNDAI BRAND GUIDE
Hyundai H-1 Hyundai H-1 Grand (Starex) [m
awmifudk&D;,m;EkdifiHtajcpdkuf Hyundai Motor Company xkwfvkyfwJh MPV
um;trsKd;tpm;jzpfygw,f/ tif*siftaeeJYawmh 2.5 CRDi Auto *D,m'DZ,ftif*sifeJY 2.5 TCi Maunal *D,m'DZ,ftif*sifawGukd okH;xm;ygw,f/ 12 a,mufpD; trsdK;tpm;jzpfum aps;EIef;csdKomNyD; rmausmrI&SdvkdY vlBudKufrsm;vSygw,f/ olYrSm H-1 &JU a&SUbD;eJYaemufbD;awGrSm BuD;rm;NyD; tm;aumif;wJh 16 vufr Disc b&dwfawGyg0ifygw,f/ 'gu um;rSm tav;csdeftjynfhwifaqmifvmwJhtcsdefrsdK;rSm taumif;rGefqHk;um;&yfEdkifzkdY tqifhjrifhpGrf;aqmif&nfay;ygw,f/ w&m;0ifaps;EIef;uawmh atmfwdk*D,mudk tar&duefa':vm 32รง200 eJY Manual *D,mudk tar&duefa':vm 28รง000 jzpfygw,f/
Hyundai LF Sonata owร rajrmufrsKd;quf 2015 armf',f Sonata [m Fluidic Sculpture 2.0 'DZkdif;udktoHk;jyKxm;vkdY ydkNyD;om;em;cefYnm;wJh toGiftjyif? cdkifrmawmifhwif;wJh abmf'DwnfaqmufyHk? tqifhjrihfvHkNcHKa&;pepf? tqifajyvG,fulapwJhvkyfaqmifcsufawGeJY yGJxGufxm;wJhum;wpfOD;jzpfygw,f/ 1985 ckESpfrSm yxrrsKd;quftaeeJY pwifrdwfqufcJhay;uwnf;upvkdY Hyundai Sonata [m pkpkaygif; tpD;a& 7 oef;avmuftxd a&mif;csxm;NyD;jzpfovkd Hyundai xkwfum;awGxJrSm'Davmufa&mif;tm;udk &&Sdxm;wJh wwd,ajrmuf Hyundai um;wpfpD;jzpfvmygw,f/ aemufqHk;rsKd;quf Sonata udk 3 ESpfMum 'DZdkif;xkwfzefwD;xm;NyD;eJY &if;ESD;jrยงKyfESHrI 450 bDvD,H 0rfavmuf ukefuscJhygw,f/ tif*sifyg0g 1990 CC Petrol tif*sifpepfeJY 6 speed Auto *D,mukd okH;xm;ygw,f/ w&m;0ifa&mif;csaewJhaps;uawmh tar&duefa':vm 41รง900 jzpfygw,f/ 28
BRAND GUIDE
29
JAGUAR BRAND GUIDE
Sport yHkpHxkwfvkyfxm;NyD;
vGefcJhwJh q,fpkESpfwkef;u Jaguar onf BuD;rm;aom ul;ajymif;jcif;wpfckudk BuHKawGYcJh&NyD; tjrifwifhw,fum armif;ESif&wm t&rf;aumif;wJh ZdrfcH Sport um;awGudk qufvufxkwfvkyfvsuf&Sdygw,f/ ¤if;um;awGonf BuHhcdkifNyD; ,HkMunfpdwfcs&wJhum;awGjzpfum b&ef;rsm;&JU a&S;½dk;udk xif&Sm;pGm pdefac:jyoaeygw,f/ Jaguar um;rsm;&JU
t"duNydKifbufuawmh *smrefum;rsm;jzpfNyD; ¤if;*smrefum;rsm;eJY ,SOfNydKifNyD; tydkif;wpfckcsif;pDrSm uGmjcm;apum xkwfvkyfxm;wm jzpfygw,f/ ¤if; Jaguar Base model ZdrfcHum;rsm;rSmyifvQif tNrJwrf;
aysmf&Tifp&maumif;wJh armif;ESifrItawGYtBuHKwpfckudk ay;ygw,f/ um;trsKd;tpm;awGtm;vHk;xJu t"duuswmawGuawmh jrifhrm;wJh wHcg;abmifrsm;? aooyfwJh Effect awGeJY oifhudk um;eJYwpfom;wnf;usapwmawG jzpfygw,f/ odk0SufpGm&SdaewJh tjrefEIef;rsm;onf taumif;qHk;eD;yg;ygyJ/ ZdrfcH Sport jzpfNyD; Sport um;yHkpHbufudk rodrom jyKvkyfxm;wm jzpfygw,f/ aygYyg;rIudk xdef;xm;EdkifzdkYtwGuf tvlrDeD,HeJY r*¾eDqD,rfawGeJY zGJYpnf;wnfaqmufxm;ygw,f/ xdkvkyfaqmifrIawGonf ¤if;&JU ,SOfNydKifbufawGudk NydKifqJeJY 30
,SOfNydKifbufawGMum;rSm wuf<uzswfvwfaeqJygyJ/ Jaguar onf ¤if;&JU um;armf',f (5) rsKd;jzifhom ½dk;&Sif;rIudk xdef;xm;aewkef;ygyJ/ ¤if;um;awG&JU 'DdZdkif;awGtm;vHk;udk 'DZdkif;acgif;aqmif Mr. Ian Callum u zefwD;cJhwmjzpfygw,f/ ol[m Aston Martin um;awGeJY tjcm; rSwfom;zG,faumif;wJh rsm;jym;vSwJhum;tcsKdUudk pdwful;yHkazmfcJhol wpfa,mufvnf;jzpfygw,f/ Mr. Callum &JU ajympum;t&qdkvQif Jaguar um;rsm;udk trdkufqHk;um;awGtaeeJY avhvmoifhygw,f/ NyD;awmh um;trdkufpm;awGonf um;t½l;trl;jzpfaeolawGudk pdwf0ifpm;atmif qGJaqmifygw,f/
JAGUAR BRAND GUIDE
XE
Jaguar &JU armf'efacwfopfxJwGif XE armf',fonf yxrqHk; taumif;pm; tv,ftvwft&G,ftpm;&SdwJh wHcg;av;ayguf qvGef;jzpfygw,f/ XE armf',fonf olY&JU oufwrf;Mum&SnfNyDjzpfwJh *smref,SOfNydKifbufawGxuf aps;oufomjcif;? pGrf;tm;? armif;ESifrI? tukeftusoufomjcif;? ZdrfcHum;jzpfjcif; ponfwdkYwGif ydkNyD;ajcwpfvSrf;omygw,f/ ¤if;armf',fonf t&G,ftpm;tenf;i,f ao;i,faomfvnf; Jaguar &JU trkdufpm;um;jzpfygw,f/
Starts at 124,560,575 MMK
XF
Jaguar &JU XF armf',fum;trsdK;tpm;onf XE armf',fum;trsKd;tpm;armf',fxuf
ydkNyD;BuD;rm;ygw,f/ tvGeftqifajywJh aemufcHkrsm;? taumif;pm; toHydkif;qdkif&mrsm;? twGif;bufrSm&SdwJh ZdrfcHv,fvfom? enf;ynmrsm;pGm ponfwdkYeJY wpfeifhwpfydk;wifxm;wmudk awGY&ygr,f/ xdkum;onf taumif;pm;pGrf;aqmif&nf&SdwJh um;wpfpD;jzpfaewkef;ygyJ/ (xdkum;taMumif; review udk ,ckpmtkyfxJwGifMunfh½Iyg)/ ZdrfcH [dkufa0;ajy;wJhum;awGeJY tHhMozG,faumif;wJh Sport qD'efum;awGMum; ¤if;&JU um;'½dkifbmarmif;ESifovdk ajymif;vJEdkifwJhum;trsKd;tpm;jzpfygw,f/
Starts at 164,500,000 MMK 31
JAGUAR BRAND GUIDE
XJ
XJ armf',fum;trsKd;tpm;uawmh Jaguar um;armf',fawGtm;vHk;xJrSm
tBuD;qHk;um;trsKd;tpm;wpfrsKd; jzpfygw,f/ qD'efum;trsKd;tpm;jzpfNyD; txl;ojzifh &Snfvsm;wJh bD;tcsif;awG&SdwJh armf',fjzpfygw,f/ 'Dum;trsKd;tpm;av;rSm oifhZdrfcHum;awG&JU om,mtqifajyrI tm;vHk;udk arQmfvifhEdkifygw,f/ cifAsm; Dynamic mode udkajymif;vdkufwJhtcg xdkvSyNyD; oefrmxGm;MudKif;wJh awmaumifBuD;onf um;tao;pm;av;awGvdk vsifjrefzswfvwfpGmjzifh armif;ESifrSmjzpfygw,f/
Starts at 252,625,000 MMK
F-Pace Jaguar onf xdkum;armf',fudk ]]armif;ESif&wm MudKufwJholawGtwGuf Performance crossover}}
vdkYac:ygw,f/ 5 puúefYausmfxJeJY oknrdkifuae 100 rdkifxdt&SdefjrifhoGm;vmEdkifwJh pGrf;tm;jrifhAm;&Sif;xJrSm Jaguar &JU *D,m (8) csuf av;bD;armif;pepfeJYtwl &&SdEdkifygw,f/ aemufxyfwpfcgtaeeJY Jaguar &JU udk,fydkif*drf;xJwGif (Porsche vdk) oufwrf;Mum&SnfwJh ,SOfNydKifbufawGay:rSm tEdkif,lEdkifcJhwmudk Jaguar u jyocJhygw,f/
Starts at 213,516,300 MMK
F-Type Jaguar &JU F-type armf',fuawmY 1961 ckESpfrSm tvGefausmfMum;cJhwJh Jaguar &JUE-type yHkpHwpfckudk
vdkufygwnfaqmufxm;wJh ESpfaygif; 50 oufwrf;&Sd yHkpHwpfrsKd;jzpfygw,f/ odkYayrJh um;xkwfvkyfolawG aemufqHk;vkyfcJhwJhtcg ¤if;udk taumif;qHk;vkyfEdkifcJhygw,f/ jrif;aumifa& 550 xkwfvkyfwJhum;jzpfNyD; *smrefum;awGeJY tDwvDum;awGMum;rSm NydKifbufuif;wJh NAdwdefum;jzpfcJhygw,f/
Starts at 276,125,000 MMK 32
BRAND GUIDE
33
KIA BRAND GUIDE
awmifudk;&D;,m;EdkifiHtajcpdkuf armfawmfum;xkwfvkyfa&; ukrÜPDwpfckjzpfonfh KMC (Korea Motor Corporation) onf 1944 ckESpfwGif pwifwnfaxmifcJhNyD; udk&D;,m;EdkifiH\ oufwrf;Mum&SnfqHk;aom armfawmfum;xkwfvkyfonfh tzGJUtpnf;wpfck jzpfygw,f/ awmifudk;&D;,m;EdkifiH\ 'kwd,ajrmuf tBuD;rm;qHk;aom ukrÜPDvnf;jzpfNyD; urÇmhtBuD;rm;qHk;aomum;ukrÜPD rsm;xJrSvnf; wpfckjzpfygw,f/ Kia Motors Corportion (KMC) onf ,ckqdkvQif EdkifiH (8) EdkifiHrSm&Sdaom
um;xkwfvkyfwyfqifa&;vkyfief; (13) ckrS wpfESpfvQif armfawmfum;aygif; (1.5) oef;ausmf xkwfvkyfNyD; EdkifiHaygif; (172) EdkifiHwGif a&mif;csvsuf&Sdygonf/ KIA \ ñTef;qdkcsufrSm Sino-Korean pum;vHk; ki (to come out) ESifh a (stands for Asia) jzpfNyD; “Rising out of Asia“ tm&SrS aygufzGm;vmjcif;[k qdkvdkygw,f/ ESpfaygif; 70 ausmfMum jzwfoef;NyD;aemuf KIA Motor onf urÇmYxdyfwef; trSwfwHqdyf (Global top 100 list)
pm&if;0ifa&mufcJhygonf/ xdkYaemufydkif;wGifvnf; Brand 34
Value wefzdk;onf US$ 6.3 billion txd wdk;wufvmcJhNyD; 2016
ckESpf ta&mufwGif urÇmYtaumif;qHk;trSwfwHqdyf (Best Brand 60) pm&if;txdyif 0ifa&mufvmcJhygw,f/ 2005 ckESpfrS pwifí Brand Power ESifh Company Reputation wdkYtm; Brand Slogan (The Power to Surprise) ESifhtnD
xkwfukeftopfwdk;wufjzpfay:ap&ef? ta&mif;ESifh 0efaqmifrI aumif;rGefap&ef? 0,f,loHk;pGJolrsm; tqifajyrl&Sdap&ef tp&SdonfwdkYudk t&Sdeft[kefjzifh jr§ifhwifaqmif&GufcJh ygonf/
KIA BRAND GUIDE
KIA Optima awmifudk;&D;,m;edkifiHxkwf KIA motors \ rsKd;qufav;qufajrmufjzpfonfh The All New Optima 2017 onf tajymif;tvJrsm;eJY topfzefwD;rGrf;rHxm;NyD; vSyqef;opfaom'DZdkif;? ydkrdkaumif;rGefvmaom pGrf;aqmif&nfwdkYESifhtwl Germany EdkifiHrSay;tyfonfh Red Dot Design qkESifh iF Design qkwdkY &&Sdxm;ygw,f/ um;\vHkNcHKpdwfcs&rItydkif;wGifvnf; tar&duefEdkifiH Non Profit Organizarion wpfckjzpfaom IIHS rS Top Safety Pick + qkESifh ,l½dk NCAP \ 5 Stars Rating in Safety qk tp&Sdaom qkrsm;pGmudk &&Sdxm;aomum;wpfpD;vnf;jzpfNyD; Engine Capacity taejzifh 2000cc / 2400cc Inline Cylinder avvHk;xdk; Nu 2.0L MPI Gasoline Engine ESifh Theta 2.4 MPI Gasoline Engine ESpfrsKd;udkoHk;xm;ygw,f/ Price _ 48,500 USD
KIA Sportage KIA Motors \
a&mif;tm;taumif;qHk;aom
Compact SUV trsKd;tpm; The All New Sportage
um;wpfpD;jzpfygw,f/ Dual Air Con System jzpfNyD; tyla&m tat;a&m wNydKifeufwnf; toHk;jyKEdkifrSmjzpfNyD; Compact SUV trsKd;tpm; jzpfaomfvnf; 5.3 meter twGif; um;tm; U Turn (* i,fauGY) auGYvdkY&rSmjzpfygw,f/ Safety tydkif;rSm IIHS u ay;tyfwJh Safety Pick Plus, NHTSA rSvnf; 5 star Safety Ratings qkrsm;udkvnf; &&Sdxm;ygao;w,f/ All Wheel Drive jzpfNyD; Lock Switch, Down Hill Brake Mode wdkYeJYtwl Special Features taeeJYuawmh Wireless Charger Function ESifh Smart Power Tailgate wdkY yg0ifygw,f/ Sportage _ 52,000 USD 35
KIA BRAND GUIDE
KIA Sorento udk,fxnftm;jzifh tBuD;qHk;? oufaomifhoufomt&SdqHk;aom KIA \ SUV trsKd;tpm; The All New Sorento onf Luxury um;wpfpD;jzpfNyD; 2200cc Capacity CRDi Engine udk wyfqiftoHk;jyKxm;ygw,f/ qDpm;EIef;rSm wpf*gvHvQif ysrf;rQ 21 rdkifEIef;txd armif;ESifEdkifygw,f/ iF Product Design Award, Reddot Design Award rsm;ESifh IIHS rS Safety Pick Plus, NHTSA rSvnf; 5 star Safety Ratings ponfh Safety qkrsm;pGmudk &&Sdxm;ygw,f/ 7 a,mufpD;jzpfNyD; Smart Power Tailgate Function uawmh Sorento \ Special Feature wpfckyJjzpfygw,f/ Sorento _ 59,000 USD
KIA Rio 'Dum;av;uawmh 5 a,mufpD; Hatchback trsKd;tpm;jzpfNyD;awmh NrdKUwGif;toHk;jyKzdkY &nf&G,fxkwfvkyfxm;wJh City car trsKd;tpm;yJ jzpfygw,f/ 2017 ckESpfwGif 4th generation tjzpf Car overall size ESifh design rsm; ajymif;vJxkwfvkyfcJhygw,f/ t&if model ta[mif;xuf t&G,ftpm;tenf;i,fBuD;rm;vmcJhNyD; twGif;cef;tjyiftqifrSmjzifh ydkrdk Stylish jzpfvmwmudk awGY&ygw,f/ 1.4 L Gamma Gasoline Engine oHk;xm;NyD; qDpm;EIef;taejzifhvnf; wpf*gvHvQif NrdKUwGif; 27rdkif? NrdKUjyif 36rdkif EIef;txd&Sdygw,f/ Rio _ 25,500 USD
36
BRAND GUIDE
37
MAZDA BRAND GUIDE
Mazda &JU t"dyÜm,fuawmh
*syefEdkifiHrSm pGrf;aqmifEdkifwJh ÓPfynm½SdolvdkY xif&Sm;wJh trSwftom;eJY ausmfMum;cJhwJh Brand wpfckygyJ/ Mazda ukrÜPD xkwfum;awG&JU a&mif;tm;u wpfESpfudk 1.5oef; eD;yg;avmuf &Sdygw,f/ Mazda ukrÜPDxkwf um;awGudk t&ifwkef;uvdk t&G,ftpm; ao;i,fw,fvkdY rqdkEdkifawmhygbl;/ vuf½SdtcsdefrSm *syefnDtudkawGeJY yl;aygif; vkyfaqmifwJhtwGuf um;awG&JU t&G,ftpm;awGu BuD;rm;vmcJhNyD; ukrÜPD&JU vkyfief;awGuvnf; pepfwus zGHUNzdK; BuD;xGm;vmcJhNyD jzpfygw,f/ olwdkY rvkyfEdkifp&m taMumif; r&Sdawmhygbl;/
ordkif;aMumif;udk jyefNyD;oHk;oyfMunfhr,fqkd&if Toyo Kogyo ukrÜPDudk 1920 ckESpfrSm pwifwnfaxmifcJhNyD; um;eJYywfoufwJh um;ypönf; tpdwftydkif;awGudk 1931 ckESpfrSm pwifvkyfaqmifcJhygw,f/ tJ'DESpftydkif;tjcm;uawmh ukrÜPD&JU pD;yGm;a&;vkyfief;awGudk wpfurÇmvHk;odkY csJUxGifwJhtcsdefjzpfygw,f/ Motorcycle-truck threeWheeler eJY urÇmhyxrqHk; Autorickshaw vefjcm;awGudk
pwifxkwfvkyfcJhygw,f/ 'Dvkyfief;awGudk vkyfudkifae&if; Mazda u Box um;awGudkxkwfvkyfzkdY pOf;pm;rdwJhtcsufudk ñTefjyay;EdkifcJhygw,f/ 38
aemufqHk;rSmawmh ukrÜPDu yxrqHk; real car udk xkwfvkyfvmEdkifcJhygw,f/ 1960 ckESpfrSm R360 um;udk yHkrSef xkwfvkyfcJhwJh yHkpHrsKd;r[kwfbJ xll;jcm;wJhtoGifeJY xkwfvkyfcJhNyD; t&ifuxkwfxm;cJhwJh um;awG&JU 'DZdkif;eJY yHkpHuJGjym;aewmudk awGUcJh&ygw,f/ um;pD;a& 60 avmufudk yxrydkif;rSm xkwfvkyfcJhNyD; Wankel rotary engine udk xkwfvkyfzkdY pOfpm;cJhygw,f/ &if;ESD;jr§KyfESHaiG rsm;pGmudk Rotary Engine xkwfvkyfwJhvkyfief;rSm toHk;jyKcJhNyD; Motor xkwfvkyfa&;vkyfief;u vkyfief;pOftm;vHk;rSm tusKd;aus;Zl;&&SdcJhygw,f/
MAZDA BRAND GUIDE
Mazda CX-5 Mazda ukrÜPDu
xkwfvkyfcJhwJh sport um;tm;vHk;u BuHhcdkifrI&Sdwmudk CX-5 compact crossover um;rSmawmif vufawGUodjrifEdkifygvdrfhr,f/ wdusaocsmrI½SdwJh pwD,m&ifuGif;awG yg0ifvdkY tvSnfhtajymif;vkyfaqmif&mrSm vG,fulapygvdrfhr,f/ Engine trsdK;tpm;u a½G;cs,fp&m ESpfrsKd;&Sdygw,f/ Two Wheel Drive eJY All-wheel drive wdkYjzpfygw,f/ twGif;cef;tjyiftqifu acwfrDaooyfvSyNyD; User friendy infotainment system eJY high-teach safety feature awGyg0ifygw,f/ tqifhjrifh ab;uif;vHkNcHKa&;pepfawGjzpfwJh Automated Emergency Braking system
(tvdktavsmufb&dwfpepf)? Adaptive Cruise eJY wjcm;aom pepfawG rsm;pGmyg0ifygw,f/ aps;EIef;uawmh $ 57,999 jzpfygw,f/
Control
Mazda 2 Hatchback odkYr[kwf
qD'ifum;av; jzpfNyD; t&nftaoG;jrifhrm;wJh Supermini um;jzpfygw,f/ Mazda 3 um;av;eJY baby brother awmfpyfwJh um;av;jzpfNyD; pwD,m&ifuGif;&JUaemufrSm xkdifvdkufwmeJY aumif;rGefwJhtcsdefawGudk ay;pGrf;EdkifwJh um;av;jzpfygw,f/ awGUjrif&wmxufpm&if twGif;cef;u ydkrdkus,f0ef;ygw,f/ tqifhjrifhenf;ynmawG jzpfwJh Head-Up Display , Big touch-screen , smartphone connectivity eJY Lane departure warning system awGtjyif wjcm;aom safety features awG xyfrHyg&Sdygao;w,f/ aps;EIef;uawmh $ 25,999 jzpfygw,f/
39
MAZDA BRAND GUIDE
Mazda 3 tDwvDEdkifiH&JU Supercar eJY yHkpHrwlayr,fh *syefEdkifiH&JU Sedan um;wpfpD;jzpfwJh Mazda 3 um;&JU vsifjrefzswfvwfrI? twGif;cef;us,f0ef;rIawGeJY ayhgyg;oGufvufrIawGudk wcsKdUaomolawGu xif&Sm;pGm vufawGUodjrifaeMuygNyD/ udkifwG,farmif;ESif&wm Sport um;wpfpD;vdkygyJ/ jrefEIef;jrifh tif*sifawGudk a&G;cs,fEdkifNyD; cdkifrmwJh Suspension eJY pwDf,m&if pepf? ,HkMunftm;xm;&avmufwJh Safety System awG yg0ifygw,f/ aps;EIef;uawmh $36,999 jzpfygw,f/
Mazda 6 pJGaqmifrI&SdwJh½kyfoGifeJY mid-sized family sedan um;av;jzpfygw,f/ tjrefEIef; 0-100 km/hr udka&muf&SdzdkY tcsdef 7 +Sec tenf;qHk;vdkygw,f/ *smreD brand um;awGudk 0,f,l&mrSm ay;&wJh aiGyrmPavmuf rrsm;bJ wlnDwJh t&nftaoG;&SdwJh Mazda 6 um;udk &&SdEdkifyg vdrfhr,f/ Mazda 6 eJY wlnDwJhrsKd;quf MX-5 udkvnf; jyoxm;ygw,f/ NrdKUwGif;pD;um;jzpfNyD; um;trsKd;tpm;tm;vHk;rSm tablet touchscreen rsm;jym;pHkvifwJh Safety features awG yg0ifygw,f/ aps;EIef;uawmh $ 49,999 jzpfygw,f/
BT-50 tDwvDEdkifiHxkwf um;awGxufydkNyD; av;eufwnfMunfwJh½kyfoGifudk aqmif,lxm;NyD; vGefcJhwJh ESpf 20 ausmfu xkwfvkyfcJhwJh pickup um;awGxuf omvGefwJh vkyfaqmifcsufawG yg0ifaevkdYygyJ/ tav;teuf ajym&r,fqdk&ifawmh xl;jcm;csufawGu solid um;jzpfNyD; fuel efficient jzpfwJh diesel eninges um;jzpfygw,f/ qJGtm;aumif;NyD; twGif;cef;pwdkifu crf;em;ovdk Zdrf&Sd&SdpD;Edkifr,fh taetxm;rsKd; jyKvkyfxm;ygw,f/ aps;EIef;uawmh $ 25,999 jzpfygw,f/ 40
BRAND GUIDE
41
MERCEDES-BENZ BRAND GUIDE
'Dvawmh rmpD;'D;-bifhZf um;udk a&G;cs,fxm;ygw,f/ 1886 ckESpfuxJu pxkwfvkyfcJhNyD;? urmÇYtapmqHk;um;xkwfvkyfoleJY rdom;pk ZdrfcHum;trSwfwHqdyfjzpfwJh rmpD;'D;-bifhZf udkawmh tenf;tusOf;rdwfqufay;zdkYawmh vkdwmayghAsm/ rmpD;'D;-bifhZfu ZdrfcHzdkYtwGuf xkwfvkyfxm;w,fqdkwm
tajccHtm;jzifh odxm;Muygw,f/ cktcsdefxdvJ urÇmhpGrf;aqmif&nftjrifhqHk; um;awGudk xkwfvkyfaeqJyg/ olY&JU qD'ifum;awGjzpfwJh jrefEIef;jrifhpGrf;aqmif&nfaumif;wJh AMG trsKd;tpm;awmifrS rif;om;acgif;aqmif;xm;wJh bDvl;BuD;ygyJAsm/ armf'efpHkvifvSNyD;? atmufrSmazmfjyxm;wJh armf'efawGu A[kokw&&SdapNyD; 42
0,f,lcsifolawGtwGuf tcsuftvuf&&SdaprSmyg/ rmpD;'D;bifhZf &efukefukd zkef; 01666712 eJY rEÅav;udkawmh 01666712 rSwpfqifh qufoG,fEkdifygw,f/
MERCEDES-BENZ BRAND GUIDE
GLA 180 and 180 AMG yxrwef;pm;eD;yg;&SdwJh GLA 180 u BuD;NyD; SUV NydKifum;tao;pm;eJY tenf;i,f qifwlygw,f/ NrdKUjytwGuf oifhawmfNyD;? oufaomifhoufom&Sdygw,f/ vrf;ray:r[kwfwJhae&mrSm armif;&ifawmif tawmfav;aumif;ygw,f/ AMG Am;&Sif;u cifAsm;arQmfvifhxm;wmxuf pdwfvIyf&Sm;rIawGay;NyD;? aps;EIef;uawmh a':vm 90000 u pygw,f/
GLC 250 Advantgarde and GLC250 AMG GLA trsKd;tpm;0if
um;BuD;awGuawmh (wwd,wef;pm;tjzpf owfrSwfxm;NyD;) MB uae cifAsm; arQmfvifhxm;wJh a&G;cs,fp&mawGeJY ZdrfusrIawG ay;pGrf;Edkifygw,f/ twGif;ydkif;ae&mus,fNyD;? tif*sifuvJBuD;ygw,f/ NrdKUjyeJY vrf;Murf;BuD;awGtwGufqdk tqifajyygw,f/ aps;EIef;uawmh a':vm 125000 upygw,f/
43
MERCEDES-BENZ BRAND GUIDE
GLS500 Mercedes SUV
armf'efawG&JU taumif;qHk;oauFwjzpfNyD;? qkdufjynfhNyD;? vrf;ray:r[kwfwJhae&mrSm armif;&ifawmifrS tvGefoufaomihfoufom&SdvSygw,f/ 320jrif;aumifa&&SdwJh tif*sifeJY jrefEIef; ckepf&SdwJh tvdktavsmuf tif*sifvnftm;udk bD;awGqDudk ,uftm;tjzpfydkYaqmifay;aom *D,mtHkpufydkif;uvJ pGrf;aqmif&nftvGefaumif;ygw,f/ aps;EIef;uawmh a':vm 250000 upygw,f/
CLA 180 rmpD;'D;-bifhZfum;awGxJrSmawmh NydKifum;eJY twlqHk;um;wpfpD;ygyJ/ vli,fawGtBudKufawGYr,fh um;rsKd;yg/ yHko@ mefudku NydKifum;eJY wlNyD;? ZdrfusEdkifwJh om;a&awGeJY jyKvkyfxm;vdkY tvGefoufomNyD;? ab;uif;wJh trsKd;pm;rsKd;yg/ aps;EIef;uawmh a':vm 98000 up ygw,f/
C200 wwd,wef;pm; MB tqifhqD'ifum;jzpfNyD;? 'DtrsKd;tpm;um;awGxJrSmawmh ESpfvdkzG,f&SdwJhum;ygyJ/ um;t&G,fpm;BuD;vdkY rdom;pkum;vdkygyJ/ aps;EIef;uawmh a':vm 115000 upygw,f/
44
MERCEDES-BENZ BRAND GUIDE
CLS400 CLS400
pGrf;aqmif&nfjrifhwJh cspfpzG,fum;ygyJ/ 'Dum;udk 'DvxkwfrSm oHk;oyfazmfjyxm;ygw,f/ pwkdifuswJh ZdrfcHum;jzpfNyD;? NrdKUjyeJY oifhawmfNyD;? vlBuD; av;a,mufavmuf aumif;aumif;oufaomifhoufomc&D;xGufvdkY &ygw,f/ aps;EIef;uawmh a':vm 270000 up ygw,f/
E200, E300, E400 wwd,wef;pm; trsKd;tpm;um;awGxufawmh ydkaumif;ygw,f/ *Eร 0ifqefwJh awmf0ifqD'ifum;rsKd;jzpfNyD;? armif;vdkYaumif;wJh um;rsKd;yg/ tv,fvwfpm; rdom;pkt&G,ftpm;twGufawmh aumif;aumif; toHk;w,fhwJh um;rsKd;ygyJ/ cifAsm;0,fr,fqdk&ifawmh oifhawmfwJhum;rsKd;jzpfNyD; (E200 uawmh vltrsm;pktwGuf ydkoifhawmfygw,f/) twGif;cef;awGu aumif;rGefZdrfusygw,f/ aps;EIef;uawmh a':vm 125000 up ygw,f/
V220CDI and V250 MB trsKd;tpm;awGxJrSmawmh tjyifyef;tm;jzifh odyfrvef;vSwJh um;ygyJ/ Aifum; trsKd;tpm;awGxJrSmawmh BuD;rm;qGJaqmifEdkifwJh twGif;cef; tjyifqifaMumifh vlawGudk qGJaqmifEdkifqHk;um;ygyJ/ ypรถnf;wifzdkYtwGuf ae&mvkyfay;wmyJjzpfjzpf? vltydkxkdifydk ae&may;wJhtcgrSmyJjzpfjzpf tqifajyvSygw,f/ aemufxdkifcHkawGu om;a&taumif;pm;awGeJY jyKvkyfxm;wmjzpfNyD; aps;EIef;uawmh Van awGukd Sprinter 14 seater - Starts at $90,000 V250 7 seater - Starts at $155,000 Vito 126KB/E - Starts at $70,000 pojzifh
cJGjcm;xm;ygw,f/ 45
MERCEDES-BENZ BRAND GUIDE
S500L yg0gtaumif;qHk;? ae&mtus,fqHk;? ZdrftusqHk;ygyJ/ xdyfwef;ygyJAsm/(S-Clas Maybach uawmh o&zlu &wematmufu&wemvdkY cGJjcm;NyD; owfrSwfcHxm;&wmyg/) armif;wJhvltwGuf r[kwfyJ? armif;csifwJh vltwGuf&nf&G,fxkwfvkyfxm;wmyg/ ydkif&Sifu 'Dum;udk armif;zdkY vkyfvdkufwmeJY tHhMozG,f pGrf;tm;awG&&Sdvmygvdrfhr,f/ aps;EIef;uawmh a':vm 360 000 up ygw,f/
Maybach S600L MB &JU pHxm;&wJh S-Class xuf b,fum;rS Zdrfrusavmufbl;vdkY cifAsm;awG;vdkufwJhtcsdefrSm? rmpD;'D;u aemufxyf a&SUwpfvSrf;wkd;vdkufygw,f/ 6.0 vDwm V-12 500 jrif;aumifa&(hp+)tif*sifeJY &Snfvsm;wJh 0if½dk;tuGmta0;eJY vdkufavsmnDaxGjzpfatmif jyKvkyfxm;vkdY cifAsm;arQmfrSef;xm;ovdk ZdrfusrIrsKd;&&SdrSmjzpfygw,f/ vSefcsvdkY&wJh aemufxkdifcHkawG? odk;arG;cif; Murf;jyifeJY jrefrmqefwJh aw;*DwpepfvJ yg0ifygao;w,f/ rmpD'D;u ajymovdkygyJ/ cifAsm;&JU udk,fydkif *sufav,mOfav;eJY wlygw,f/ NydKifbufawGeJY ,SOfvdkuf&if tay;,lvkyfvdkY&wmawG &Sdygao;w,f/ aps;EIef;uawmh a':vm 608888 upygw,f/ 46
BRAND GUIDE
47
MITSUBISHI BRAND GUIDE
Mitsubishi Heavy Industries \ Mitsubishi Motors Corporation
onf *syefEdkifiH wdkusKdNrdKUtajcpdkuf um;xkwfvkyfa&;ukrÜPDjzpfonf/ *syefEdkifiHwGif qXrajrmuf tBuD;qHk; um;ukrÜPDBuD;jzpfNyD; urÇmay:wGif tqifh (16) jzpfonf/ 2016 ckESpfwGif Mitsubishi \&S,f,m 3 ykH 1 ykH ukd Nissan rS ykdifqkdifoGm;jyDjzpfonf/wpfcsdefu *syefEdkifiH\ tBuD;qHk; pufrIvkyfief;pkjzpfaom Mitsubishi vkyfief;pk\ tpdwftydkif;wpfckjzpfNyD;
XmecGJwpfcktjzpfrS 1970 ckESpfwGif oD;jcm;ukrÜPDtjzpfokdY ajymif;vJzGJUpnf;cJhonf/ Mitsubishi Fuso Truck and Bus Corporation [laom trnfjzifh
XmecGJwpfckvnf; zGJUpnf;xm;NyD; pD;yGm;a&;vkyfief;oHk; x&yfum;rsm;? bwfpfum;rsm;eSifh aqmufvkyfa&;vkyfief;oHk; um;BuD;rsm;vnf; xkwfvkyfonf/ Mitsubishi Motors ukrÜPDonf tjcm;aom armfawmfum; xkwfvkyfa&;ukrÜPD trSwfwHqdyf 48
rsm;jzpfMuaom Chrysler, Volvo,
Peugeot, Renault, Volkswagen, Colt & Lonsdale, Proton, Hyundai, Hindustan, Samcor
eSifh w½kwfEdkifiHtajcpdkuf ukrÜPD tcsKdUESifhvnf; vkyfief;rsm; yl;aygif;aqmif&Gufaeonf/ vuf&SdwGif Mitsubishi rSxkwfvkyfaom armfawmf,mOftcsKdU ref rmEkdifiHwGifw&m;0if Showroom zGifhvSpfa&mif;csaeNyD; &&SdEkdifaom um;wcsKdUtaMumif; a&;om;azmfjyvkduf&ygonf/
MITSUBISHI BRAND GUIDE
L200 Double Cab Pick up
trsKd;tpm; L200 u tqifhjrยงifhwifrIawG trsm;BuD;vkyfxm;ygw,f/olYrSm 2.5 L ukdrS Sports mode yg wGJay;xm;ygw,f/ 'ghtjyif Push start, LED daylight, engine start/ stop, Keyless pwJh pepfawGtjyif pdwf0ifpm;p&maumif;wmwpfcku Paddle shifters pepfu tjrefEIef;ukd vkdovkd twiftcsvkyfay;EkdifwmygyJ/ av;bD;,ufpepfjzpfovkd atmufykdif;pepfuvnf; rmausmrI&Sdygw,f/ Safety taeeJY ABS, EDB wkdYvkd b&dwfukdtaxmuftuljyKwJhpepfawG yg0ifygw,f/ aps;uawmh L200 Double Cab Auto $40,000 jzpfygw,f/ 16 valve Intercool Turbocharged tif*sifukdokH;xm;NyD; 5 speed Auto Transmission
49
MITSUBISHI BRAND GUIDE
Mirage ½kyfxGufupvkdY ajymif;vJoGm;NyDjzpfwJh Mirage 2017 model rSm twGif;cef;xkdifckHawGutp Quality aumif;wmawGukd okH;xm;w,f/ 'ghtjyif tvdktavsmuf tvkyfvkyfay;wJh Air Conditioning pepf yg0ifvmw,f/ prwfzkef;udk Bluetooth uwpfqifh csdwfqufNyD;aemufrSm pwD,m&ifay:rSm&SdwJh cvkwfawGudkoHk;vdkY zkef;ac:qdkajzMum;wmrsKd;awG vkyfEdkifatmifvnf; pDrHay;xm;w,f/ 1.2L (12-valve, 3-cylinder) DOHC MIVEC tif*sifeJY INVECS III CVT *D,mpepfudk wGJzufwyfqifay;xm;NyD; Grade cJG 2 rsKd;&Sdygw,f/ 1 vDwmukd 21 uDvkdoGm;Ekdifvkyfxm;NyD; qDpm;EIef;u NrdKUwGif;vrf;awGtwGuf tukdufygyJ/ aps;uawmh Mirage GLS $18995 jzpfygw,f/
Pajero Sport ZdrfcH SUV tjzpf zefwD;xm;wJh Pajero Sport topfu pdwf0ifpm;p&m 0g0ifrIawGeJY jynfhESufaeygw,f/ 2.4L MIVEC Intercooled turbocharged DI-D tif*sifpepfrSm Diesel pepfokH;jzpfNyD; 8 speed automatic Transmission pepfjzpfvkdY High way vrf;awGay:rSm vkH;0tqifajyapygvdrfhr,f/ 2WD/4WD pepf 2 rsKd;&EkdifrSmjzpfNyD; 45 'D*&D avsmapmufawGrSm armif;Ekdifovkd a&teuf 700 mm rSmvnf; taumif;qkH; armif;ESifEkdifrSmyg/ aps;uawmh Pajero Sport 2 wheel drive $73,900 eJY Pajero Sport 4 Wheel Drive $79,900
jzpfygw,f/
50
BRAND GUIDE
ÂŽ
Become a Certified Project Manager!
To become an internationally qualified Project Manager Myanmar Certified Training Centers Co Ltd is a Myanmar Registered Education Provider (REP) no 4548 with the Project Management Institute (PMI).
5 Days (36 hours + 4 hours assessment) Contact us on 09 257 999 601/ 602/ 603 or info@myanmarfinancialcenter.com
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Myanmar CertiďŹ ed Training Centers Co.,Ltd Asia Business Center, 2nd Floor, (Corner of Mahabandoola Rd. and 48th St.)
Botahtaung Township, Yangon
51
NISSAN BRAND GUIDE
*syefEdkifiH tajcpdkuf EdkifiHwum um;xkwfvkyfa&;ukrÜPDjzpfygw,f/
tjyeftvSeftm;jzifh Nissan rS Renault ukrÜPD&S,f,m 15% ydkifqdkifxm;ygw,f/ ukrÜPD (2) ckpvHk;&JU CEO tjzpf Carlos Ghosn u aqmif&Gufygw,f/ Nissan [m Toyota, General
awGukd xkwfvkyfa&mif;cscJhygw,f/ ukrÜPDukd Nishi-Ku, Yokohama *syefEdkifiHrSmtajcpdkufNyD; 1999 ckESpfrSm jyifopfum; ukrÜPDjzpfwJh Renault eJY yl;aygif;um um;awGxkwfvkyfcJhygw,f/ 2013 ckESpfrSpvkdY Renault ukrÜPDrS Nissan &JU 43.4% &S,f,mydkifqdkifxm;NyD;
urÇmhtBuD;qkH;um;xkwfvkyfa&; ukrÜPDtjzpf eHygwf (6) ae&mrSm &Sdaeygw,f/ Renault eJY Nissan ukrÜPDESpfckaygif;&ifawmh urÇmh tBuD;qHk; eHygwf (4) ae&mwGif &SdaejyD; Nissan [m w½kwf? ½k&Sm;eJY ruúqDudk um;aps;uGufawGukdvnf; OD;aqmifaewJh *syefum;ukrÜPD jzpfygw,f/ 2016 ckESpfuaepjyD; Nissan [m vQyfppfum;aps;uGufukd
Nissan Motor Company udk twdkaumuf Nissan vkdYac:MuNyD;
Nissan Motor Company &JUvufatmufrSm Nissan, Infiniti, Datsun, Nismo pwJh Brand
Motors, Volkswagen, Hyundai, Ford ukrÜPDrsm;&JU aemuf
52
OD;aqmifoljzpfvmcJhjyD; 2016 'DZifbmvv,favmuftxd tpD;a& 275000 xda&mif;cscJh&ygw,f/ vuf&SdjrefrmEkdifiHrSm Nissan um;awGukd w&m;0if xkwfvkyfa&mif;cscGifh &&Sdxm;aom ukrÜPDrSm Tan Chong Motor (Myanmar) Co., Ltd jzpfNyD; Tan Chong Group
&JUvufatmufcHukrÜPDvnf; jzpfygw,f/ Nissan Sunny um;ukd jynfwGif;&Sdum;puf½kHrSm SKD t&xkwfvkyfwyfqifa&mif;csrIawG jyKvkyfaeygw,f/ Nissan Myanmar rS jynfwGif;aps;uGufrSm a&mif;csay;aewJh Cars awGukd azmfjyay;vkdufygw,f/
NISSAN BRAND GUIDE
Nissan Sunny 1966 ckESpfuwnf;u xkwfvkyfvmcJhwJh Nissan [mqkd&if tckqkd&if rsKd;quf 10qufwkdifvmcJhygNyD/ tqifhjr§ifhwifrIawGvkyfvmcJhwJh vuf&Sd Sunny rSm 1.5LDOHC 16 valve tif*sifokH; Sedan tjzpf ykHazmfxm;ygw,f/ New Nissan Sunny rSm yg0ifrItopfawGtjzpf L.E.D. Daytime Running Sunny
Lamps, Intelligent Key with Immobiliser, Push Start Button, Automatic Climate Control, Rear Comfort Fan and Follow-Me-Home Headlamps pepfawGyg0ifvmygw,f/
*D,mu
CVT pepfeJYjzpfNyD; Safety taeeJY Anti-Lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist (BA)
wkdYyg0ifNyD; jrefrmaiGusyf218odef;jzifh a&mif;csaeygw,f/
Nissan X-Trail wwd,ajrmufrsKd;qufxda&muf&SdvmNyDjzpfwJh Nissan X-Trail [mCompact SUV trsKd;tpm;jzpfNyD; 2.5L okH;tif*sifeJY 170 HP xGuf&SdrSmjzpfygw,f/ emrnfausmf Nissan Qashqai &JU Platform ukdtajccHxm;vkdY ½kyfxGufykdif;u ykdNyD;pGJaqmifrI&SdvmcJhygw,f/ NyD;awmh armif;ESifrIpepfrSm 4×4i pepfygvkdY 2WD,4WD mode awGukd pdwfMudKufajymif;vJEkdifygw,f/ ckH 3 wef;yg0ifcsif&ifawmh Option taeeJYrSm,lEkdifygao;w,f/ 'ghtjyif Premium Leather, multi-function steering pepf,Push StartwkdUomru Active Brake Limited Slip (ABLS), Active Chassis Control (ACC), Hill Start Assist (HSA), Anti-Lock Braking System (ABS), Hill Descent Control (HDC), Electronic Brake- force Distribution (EBD), auto-climate air condition and Vehicle Dynamic
wkdYvkd Safety awGtjyif avtdwf 6 vkH;wyfqifxm;ygw,f/ aps;EIef;uawmh USD 69500 jzpfygw,f/
Control (VDC)
53
NISSAN BRAND GUIDE
Nissan NV350 Urvan 2012 ckESpfuwnf;upvkdY xkwfvkyfrIykHpHajymif;vJcJhwJh Nissan Urvan [m NV350 qkdwJh Series jzpfoGm;cJhovkd ½kyfxGuf? pGrf;aqmif&nf? qDpm;EIef;? umAGef'kdifatmufqkduf'fxkwfvTwfrIqkdif&m enf;ynmwkd;wufrIawG &SdvmcJhygw,f/ 2.5L diesel okH;trsKd;tpm;jzpfNyD; Auto, Manual ESpfrsKd;&Ekdifygw,f/ 15 a,mufpD; trsKd;tpm;jzpfwJh Urvan rSm High Roof, Standard Roof and Panel Van qkdwJh Body ykHpHawGvnf; &Sdygw,f/ Round air con pepfjzpfNyD; Anti-Lock Braking System (ABS), Brake Assist (BA) wkdYvkd vkHNcHKa&;pepfawGukd tokH;jyKxm;ygw,f/ aps;uawmh USD 33000 jzpfygw,f/
NISSAN CIVILIAN 36 a,mufpD;? 40 a,mufpD; um;awG0,f,lEkdifwJh Nissan Civilian u 3.0L Diesel tif*sifeJY vmygw,f/ olYrSm Halogen headlamp, Fog lamp awG? vkdovkda&TUEkdifwJh tjyifbufab;Munfh rSefawG? ypönf;xnfhzkdYae&mawG ykdNyD;aumif;rGefvmygw,f/ twGif;cef;ukd avhvmMunfhawmhvnf; t&ifxuf xkdifckHpepfawG ykdaumif;vmygw,f/ NyD;awmh Remote eJY xdef;csKyfEkdifwJh twuf? tqif;wHcg;awG? Safety pepfawGukd xyfrHrGrf;rHxm;ygw,f/ aps;uawmh USD 52000 jzpfygw,f/ 54
BRAND GUIDE
55
PEUGEOT BRAND GUIDE
ESpfaygif; 207 ESpf oufwrf;&Sd jyifopfEdkifiHxkwf Peugeot \ ordkif;tpu 1810 ckESpfwGif jyifopfedkifiHom; Armand Peugeot qdkolrS Peugeot emrnfjzifhyif coffee mills rsm; pufbD;rsm;ESifh pufypönf;toHk;taqmif Tools rsm;udk pwifxkwfvkyfjzefYcsdcJhygw,f/ tif*sifeD,mwuúodkvfrS bGJY&cJhjyD;aemuf Armand Peugeot onf t*FvefedkifiH\ pufrlvkyfief;rsm;&JU toJESvHk;[k wifpm;ac:Muaom vdpf(Leeds)jrdKU odkY oGm;a&mufvnfywfcJh NyD;aemufwGif tem*wf\pD;awmfjrif; rsm;xkwfvkyf&ef qHk;jzwfcJhygw,f/ 1896 wGif Armand onf “Societe des Automobiles Peugeot” trnfjzifh
jyifopfEdkifiHta&SUykdif; Audincourt wGif puf½HkwnfaxmifjyD; Peugeot um;rsm;tm; pwifxkwfvkyfcJhygonf/ Peugeot Logo [m jcaoFhyHkpHjzpfjyD; Toughness(cGeftm;)? Flexibility ESifh Speed(vsifjrefrI) [laom t"dyÜm,frsm;jzifh a&;qGJcJhonfh 'DZdkif;jzpfygw,f/ Peugeot Car Product Line \xl;jcm;csufuawmh 508 qdkonfh Model Line wGif *Pef; “5” onf um;\ t&G,ftpm;(Size)udk &nfñTef;jcif;jzpfygonf/ tv,frS *Pef; “0” uawmh um;\ Identity udk,fydkifvu©Pmudk qdkvdkwmjzpfjyD; aemufqHk;*Pef; “8” onf armfawmfum;\rsKd;quf (Generation) udk jyoay;wmjzpfygw,f/ Peugeot onf 1904 ckeSpfwGif Single Cylinder Engine wyf 56
“BeBe” (Baby Peugeot)
um;av;wpfpD;udk jyifopfjyyGJwGif jyoedkifcJhygonf/ 1993 ckESpfwGif Peugeot [m ¤if;wdkY&JU Peugeot 401 um;opfav;wpfpD;tm; rdwfqufjyocJhNyD; wpfESpftwGif; tpD;a& 13545 pD; xkwfvkyfa&mif;cscJhygw,f/ 1935 ckESpfta&mufwGif Peugeot 401 \ 'kwd,rsKd;qufopf Peugeot 402 tm;jyifopfjyyGJwGif rdwfqufjyocJhjyD; Peugeot Brand \ ordkif;wpfavQmuftwGif; avcGif;tm;abmf'D (Aerodynamic Body) udk yxrOD;qHk; pwifajcvSrf;vSrf;EdkifcJhjcif;vnf; jzpfygonf/Oa&mytajcpdkuf urÇmh'kwd,ajrmuf tMuD;rm;qHk; armfawmfum; ukrÜPDwpfckyifjzpfygonf/
PEUGEOT BRAND GUIDE
508 5008
Peugeot
&JU 5 a,mufpD; Seden um;av;wpfpD;jzpfNyD; pydefEdkifiHrSm 2012 ckepfu &&SdcJhzl;wJh Peugeot 508 [m EdkifiHwumrSm qktoD;oD;&&Sdxm;wJh um;jzpfygw,f/ Color Head-up Display, touch screen, panoramic trdk;tygt0if reverse camera ESifhtwl Parking assistance ESifh Blind spot monitoring pepfvJyg&Sdygw,f/ 1uDvdkrDwmvQif umAGef'dkifatmufqdk'f 140 *&rfom xGufygw,f/ 508 udk 'DZ,f "gwfqD 2 rsKd;ESpfpm; &&SdEdkifNyD; tif*sifyg0g 2000cc ESifh 1600cc &&SdEdkifum 6-speed automatic transmission ESifh 4x2 drive wdkYjzifh &&SdEdkifygw,f/ Car of the Year qkudk
7 a,mufpD;tjyif panoramic roof yg0ifjyD; electronic aea&mifjcnf'Pfudk umuG,fay;aompepfvnf; yg0ifygw,f/ xkdifcHkwpfckcsif;pDrSm ISOFIX vdkYqdkwJh tqifhjrifhtEÃ&#x2026;&m,fuif;aompepfrsm;yg0ifygw,f/ 6 speed auto tramission ESifh 4x2 oHk;jzpfjyD; "mwfqDESifh 'DZ,fESpfrsKd;&Sdygw,f/ Engine power 1600 cc ESifh 2000 cc ESpfrsKd;ESpfpm; &&SdEdkifygw,f/ Electric Parking Brake, Hill Start Assist vnf; yg0ifygw,f/
57
SUZUKI BRAND GUIDE
Suzuki Motor Corporation
ukrÜPD[m *syefEdkifiHtajcpdkuf EdkifiHwum pD;yGm;a&; vkyfief;pkjzpfNyD; Minami-ku, Hamamats u *syefEdkifiHrSm ½Hk;csKyfwnf&Sdonf/ Suzuki Motor Corporation rSm t"dutm;jzifh armfawmfum;rsm;? av;bD;,ufpepf armfawmf,mOfrsm;? qdkifu,frsm;? ae&ma'ora&G; c&D;Murf;oGm;EdkifwJh ATV rsm;? a&vkyfief;qdkif&m tif*sifrsm;?
0SD;csJrsm;eJY tjcm; pufypönf;tif*sif tao;pm;rsm; xkwfvkyfygw,f/ 2011 ckESpfpm&if;rsm;t& Suzuki ukrÜPDrSm urÇmh (9) ckajrmuf tBuD;qHk; armfawmf,mOfxkwfvkyfa&; ukrÜPDtjzpf &yfwnfcJhygw,f/ urmÇtESHY 0efxrf;aygif; 45ç000 ausmf cefYxm;NyD; EdkifiHaygif; 23 EdkifiHrSm ukefxkwfvkyfa&;puf½Hkaygif; 35 ck? EdkifiHaygif; 192 EdkifiHrSm jzefYcsda&; vkyfief;aygif; 133 ck wnf&Sdygw,f/ 1909 ckESpfrSm pwifwnfaxmifcJhvkdY ESpfaygif; 100 58
ausmfMum &yfwnfEkdifcJhwJh ukrÜPDjzpfjyD; armfawmfqkdifu,fxkwfvkyfrIrSmvnf; *syefjynfwGif;rSm wwd, a&mif;tm;taumif;qkH;tjzpf &yfwnfEkdifcJhygw,f/ vuf&SdjynfwGif;rSmvnf; Suzuki &JUCarry Truck, Ertiga eJY Ciaz wkdYukd SKD enf;t&xkwfvkyfNyD; jzefYjzL;a&mif;csay;aeygw,f/
SUZUKI BRAND GUIDE
Ciaz tif*sifpepfu 1.4vDwmoHk; "gwfqDtif*sifwpfrsKd;yJ &Ekdifygw,f/ tif*sifu pGrf;tiftaeeJY jrif;aumifa& ysrf;rQ 91.18aumiftm; xkwfay;EkdifrSmyg/ um;wpfpD;vHk; tav;csdef 1485 uDvdktwGufeJY vkdufygpD;eif;r,fh c&D;onf trsm;qHk; 5 a,mufpmtwGufuawmh tck 1.4 vDwmoHk; tif*sifokH;xm;wmu oifhawmfygw,f/ 4 Speed auto *D,mpepfjzpfjyD; a&SUaemuf Sonar ygygw,f/ Back Camera u bufMunfhrSefay:a&mufoGm;jyD; pwD,m&ifeJYb&dwfpepfu vkHNcHKpdwfcs&rI&Sdygw,f/ aps;wef;u MMK 245 Lkh + Income tax 15% + registration Fees usoifhrSmyg/
Ertiga 7 a,mufpD; Mini MPV taeeJYxkwfxm;wJh Ertiga ukdvnf; 1.4LVVT tif*sif xkwfvkyfxm;NyD; Transmission u Auto 4 csufjzpfrSmyg/ Aerodynamic body ykHpHcsKd;qpfxm;rIu e,fa0;xGufzkdYvnf; tqifajyapw,fvkdY ajymxm;ovkdygyJ/ Round Air Con jzpfjyD; Push Start pepfvnf;jzpfygw,f/ Safety taeeJY a&SUavtdwf 2 vkH;? ABS with EBD? toHeJYtcsufjyay;wJhpepfawG yg0ifygw,f/ aps;EIef;uawmh MMK 230 Lkh + Income tax 15% + registration fees jzpfygw,f/
Carry Truck vkyfief;okH;ypfuyfum;av;awGxJrSm Carry Truck u tif*sifyg0g 1000CC okH;xm;vkdY pGrf;aqmif&nfu ykdomEkdifygw,f/ 1982 ckESpfuwnf;u pwifxkwfvkyfcJhwJh Carry Truck [m tckqkd rsKd;quf 10 qufwkdifcJhNyDjzpfygw,f/ vuf&SdjynfwGif;rSm w&m;0if0,f,lEkdifwJh Model uawmh 1998 jzpfNyD; rmausmrIrSwfwrf;awGt& pdwfBudKufawGUp&mtaetxm;rsKd;jzpfygw,f/ aps;uawmh MMK 80 Lkh + Income Tax 15%+ Registration Fees jzpfygw,f/ 59
TOYOTA BRAND GUIDE
jrefrmEdkifiHom;trsm;pk ESpfNcdKufpGm tm;ay;aewJh Toyota ukrÜPD xkwfum; Brand topfawGudk rdwfqufay;csifygw,f/ Toyota u um;xkwfvkyfwJh ukrÜPDawGteuf emrnfBuD; Volkswagen eJY General Motor wdkYudk ESpftenf;i,ftwGif;rSm ausmfjzwfvmcJhNyD; BuD;rm;wJh um;xkwfvkyfa&; ukrÜPDwpfck jzpfvmcJhwmyg/ urÇmYa'otESYHtjym;rSm 0efxrf;tiftm; 300000 ausmfeJY vkyfaqmifaecJhwmjzpfNyD; rMumawmhwJhtcsdefrSm urÇmhtBuD;qHk; um;xkwfvkyfa&; vkyfief;pkBuD; jzpfvmygvdrfhr,f/ ukrÜPD&JU 0efxrf;trsm;pku *syefrSm EdkifiHrSm&SdaecJhwmjzpfNyD; tckcsdefxd um;tpD;a& oef;200ausmfavmuf xkwfvkyfxm;cJhNyD; jzpfygw,f/
Toyota ukrÜPDudk *syefvlrsKd; Kiichiro Toyoda u 1937 ckESpfrSm
pwifwnfaqmufcJhwmjzpfNyD; pwifwnfaxmifpOftcsdefrSm Toyota AA vdkY trnfay;cJhwmyg/ ukrÜPD&JU yxrOD;qHk; um;xkwfvkyfcsdefrSm tif*sifydkif;qdkif&mukd General Motors &JU enf;ynmtwdkif; jyKvkyfcJhNyD; chassis eJY body udk awmh Ford ukrÜPD &JU enf;ynmudk yHkwl,lcJhwmjzpfygw,f/ GM eJY Ford wdkY&JU enf;ynmtwdkif; q,fpkESpftcsKdUudkjzwfoef;vmcJhNyD;wJh aemufrSmawmh udk,fydkif enf;ynmopfeJY um;awGudk pwifxkwfvkyfvmcJhwmyg/ um;trsKd;tpm; trsKd;rsKd;eJY tpD;a& 60 avmuf xkwfvkyfcJhNyD;csdefrSm rwluJGjym;wJh um;'DZdkif; topfwpfrsdK;ukd xkwfvkyfcJhygw,f/
60
wpfqufwnf;rSmyJ urÇmhEdkifiHtoD;oD;&JU um;aps;uGufxJ udk um;tpD;a& 70 avmufudk tqufrjywf wifydkYa&mif;csEdkifcJhygw,f/ Oa&myeJY tar&duef um;aps;uGufudk xdk;azmufzdkYpOfpm;aecsdefrSm OPEC u a&eHtusyftwnf;eJY &ifqdkifaecsdefeJY wdkufqdkufoGm;NyD; 1973 ckESpf rSm avmifpmpGrf;tif vdktyfcsufudk avQmhcsay;EdkifwJh Toyota ukrÜPDxkwf um;awGu urÇmhEdkifiHtoD;oD;&JUum;avmurSm 0,fvdktm;jrihfwufcJhygw,f/ urÇmausmf Toyota um;ukrÜPDu 'DESpftwGif; jrefrmEdkifiHudk wifoGif;a&mif;cswJh um;trsdK;tpm;awGuawmh -
TOYOTA BRAND GUIDE
Vios Vios
u Subcompact um;jzpfNyD; t&G,ftpm;u ao;w,fvdkY qdk&rSmyg/ tjyifyef;Munhf&wmao;w,fvdkY xif&ayr,fh twGif;cef;uawmh vlav;a,muf aumif;aumif;pD;EdkifavmufwJhtxd us,f0ef;ygw,f/ aps;oufomwJhum;jzpfayr,fh jynhfpHkwJh Features awGudk wyfqifay;xm;ygw,f/ Bluetooth, Internet Browsing eJY Smart key wdkYyg0ifrSmjzpfNyD; jynhfpHkvHkavmufrI&SdwJh power? oihfwifhpGmaumif;rGef½SdwJh vufudkifuGif;eJY avmifpmqDvdktyfcsuf enf;yg;wJh um;trsKd;tpm;jzpfygw,f/
Corolla Solid um;jzpfNyD;
ZdrfcH compact um;trsKd;tpm;rSm yg0ifygw,f/ Vios um;udk tqifhjr§ihfwifxm;wJh um;yg/ rdom;pkpD;qD'ifum;trsKd;tpm;jzpfNyD; ,mOfudk armif;ESif&mrSm ayhgyg;oGufvufrI&Sdapygvdrfhr,f/ NydKifum;&JU twGif;cef;'DZdkif;rsKd; jyKvkyfxm;NyD; qE´½Sdr,fqdk&if Nydifum; mode eJY armif;ESif EdkifrSmjzpfygw,f/ tqifhjrihf enf;ynmawGjzpfwJh GPS, Poddle Shifters, Internet Connection, Bluetooth backup Camera wdkYyg0ifrSmjzpfNyD; wjcm; modern um;awGudk qJGaqmifrI&Sdapr,hfum;trsdK;pm;jzpfygw,f/ 61
TOYOTA BRAND GUIDE
Land Cruiser J2000 Wagon Prado Land Cruiser
62
TOYOTA BRAND GUIDE
Toyota um;xkwfvkyfa&;
ukrÜPDBuD;&JU um;tjzpf tcsdefMumjrihfpGm &yfwnfvmcJhwmjzpfNyD; q,fpkESpfrsm;pGmudk jzwfoef;vmcJhwJhum;awGygyJ/ 1951 ckESpfu pNyD; Toyota &JU Jeep um; tjzpf pwifxkwfvkyfcJhNyD; Australion Outback um;tjzpf BuD;rm;wJh prf;oyfrIawGudk vkyfaqmifcJhygw,f/ twGif;cef;udk Versailles Salon vdk jyKvkyfxm;NyD; tjyifydkif;udkawmh cdkifcHrI&SdwJh titanium owÅKeYJ jyKvkyfxm;wmyg/ ajrjyiftaetxm;trsKd;rsdK;rSm armif;Edkifygvdrhfr,f/ t&G,ftpm; ESpfrsKd;udk &&SdEdkifNyD; J200 u ydkNyD;BuD;ygw,f/ Line up
Hi Ace vkyfief;oHk;um;tjzpf atmifyJGcHaewJh trsKd;tpm;yg/ Workman’s Panel Van trsdK;tpm;udk truck vdk toHk;jyKEdkifrSmyg/ jywif;aygufeJY extended roof awGryg0ifwJh um;awGudk school bus eJY Ambulance um;awGtjzpf toHk;jyKEdkifNyD; vl (16) a,mufavmuf acsmifacsmifcsdcsd pD;Edkifygvdrfhr,f/ ta&SUawmif tm&SwpfcGifrSm c&D;oGm;vma&; vkyfief;oHk;um;tjzpf toHk;jyKMuygw,f/
63
TOYOTA BRAND GUIDE
Fortuner Toyota &JU entrylevel SUV um;jzpfygw,f/ Full size
eJY Full Size eJY Full features awGyg0ifwJhum;yg/ 'D model uawmh vrf;acsmxuf vrf;Murf;rSm armif;EdkifwJh um;rsKd;yg/ 'gayrJh vl (7) a,mufudkwifNyD; rnDnmwJhvrf;awGrSm armif;r,fqdk&ifawmif tdrfpD; qvGefum;awGukd ,SOfEdkifwJh trsKd;tpm;jzpfygw,f/
Hilux Revo Pickup Toyota &JU
emrnfausmf pickup trck trsdK;tpm;yg/ tm&S&JU v,form;awG toHk;jyKzdkY &nf½G,fxkwfvkyfcJhwmjzpfNyD; rdom;pkpD; qvGefum;tjzpf wHcg;ig;aygufygum;ukd ajymif;vJxkwfvkyfcJhygw,f/ yHkpHuGJtrsdK;awGtjzpf Single, extra eJY double (Cap) wdkYudk &½SdEdkifNyD; Four-Wheel (odkY) reave wheel drive eJY manual (odkY) automatic transmissions pepfawGudk &½SdEdkifygvdrfhr,f/
64
BRAND GUIDE
65
VOLVO BRAND GUIDE
Volvo um;xkwfvkyfwJh
qDG'ifEkdifiHrSm tajcpdkufwJh Volvo um;ukrÜPD[m vlBudKufrsm;NyD; xif&Sm;ausmfMum;wJh ukrÜPD wpfckygyJ/ urÇmhum;xkwfvkyfa&;avmurSm ab;uif;vHkNcHKrIudk OD;pm;ay;xm;vdkY Volvo um;awGtay:rSm customer awGu ,HkMunfvufcHcJhMuwm ESpfaygif; tawmfMumcJhygNyD/ Volvo um;ukrÜPD&JU tqifhjrifhenf;ynmopfawGaMumifh NydKifbuf jzpfcJhwJh *smreDum;ukrÜPDawG&JU av;pm;rIudkyg &&SdaeNyDjzpfygw,f/ Electronic enf;ynm zGHUNzdK;vmrIeJYtwl Volvo um;awG[m E-Volved um;awGtjzpf ajymif;vJxkwfvkyfvmcJhygw,f/ toHk;jyKolawG ,HkMunfpdwfcsrI&SdwJh Stylish and Luxurious boxy
um;awGudk tckvuf&SdtajctaerSm xkwfvkyfxm;ygw,f/
tif*sifeD,mawGu ab;uif;vHkNcHKrItjynfht0&SdwJh SUV um;awGudk xkwfvkyfcJhygw,f/ Volvo ukrÜPDu 1966 u xkwfvkyfxm;wJh Volvo Pl800 um;udk toHk;jyKcJhol tar&duefodyÜHq&mwpfOD;&JU rSwfwrf;awGt& 'Dum;udkuDvdkrDwm 5000000 txd armif;ESifcJhNyD; urÇmw0Srf;rSm tBudrfa& 120 avmuf ywfarmif;cJhNyDvdkY qdkygw,f/ P1800 um;u Solid um;jzpfNyD; ausmif;um;tjzpf toHk;jyKcJhwJh,mOftdk^,mOfa[mif; um; wpfpD;yg/ P1800 um;udk tajccHNyD;
enf;ynmwdk;wufrIudk pOfqufrjywfvkyfaqmifcJhwJh Volvo ukrÜPD[m tqihfjrifhenf;ynmawGudk wDxGifzefwD;EkdifcJhvdkY cdkifcef;ayghyg;wJh owÅKawGeJY ,mOfudk jyKvkyfEkdifcJhNyD; 66
engine efficiency, safety systems awGudk omvGefaumif;rGefwhJ
t&nftaoG;awGeJY tqifhjr§ifhwifEkdifcJhygw,f/ ukrÜPDudk pwifwnfaxmifwJh 1927 ckESpfrSm ukrÜPD&JU founders awGu Cars are driven by people vdkY ajymMum;cJhygw,f/ qdkvdkwmuawmh vlawGarmif;ESif&r,fhum;awGu vlawGtwGuf tEÅ&m,fuif;uif;eJY armif;ESifEdkifzdkY vdktyfw,fvdkY cH,lcJhwmyg/ Safety udk OD;pm;ay;pOf;pm;cJhwJh Volvo &JU udk,fydkifrlt& &nfrSef;csufwpf&yfudk vGefcJhwJhESpfupNyD; taumiftxnfazmf aqmif&GufcJhygw,f/ 2020 ckESpfrSm Volvo um;awGaMumifh vlaoqHk;rIeJY xdcdkuf'Pf&m&&SdrI vHk;0r&Sdap&bl;qdkwJh OD;wnfcsufjzpfygw,f/
VOLVO BRAND GUIDE
V4OCC V4OCC um;u Sexy family
um;jzpfNyD; entry-level um;wpfpD;vnf; jzpfygw,f/ vGefcJhwJh q,fpkESpfawGu vlBudKufrsm;cJhwJh Station Wagon Style yg/ Compact um;trsKd;tpm;jzpffNyD; pG,fpHk toHk;jyKEkdifwJh excellent urban car jzpfygw,f/ 'gayr,fh c&D;a0;oGm;zdkYawmh roifhawmfygbl;/ ayghyg;vsifjrefwJh 245 hp T5 petrol engine udk toHk;jyKxm;vdkY Fun um;awGxJu taumif;qHk;um;wpfpD; jzpfygw,f/
S60 Volvo
&JU mid-sized qvGef;um;u 2010 ckESpfrSm xkwfcJhwJhum;awGteuf vlBudKuftrsm; qHk;um;wpfpD;jzpfcJhygw,f/ um;&JU safety eJY accoutrements system awGu pGrf;aqmifEdkif&nf jrifhrm;cJhvdkY ab;uif;vHkNcHKrI&SdpGmarmif;ESifEkdifrSmyg/ rdom;pk oufaomifhoufomeJY pdwfcsrf;ajrhaysmf&TifpGmpD;Edkifr,fh um;av;wpfpD;ygyJ/
67
VOLVO BRAND GUIDE
XC60 XC 60 um;av;uawmh XC 90 um;&JU
nDi,fav;vdkY ajymvdkY&ygw,f/ XC 60 um;u t&G,ftpm;ydki,fayr,fh pGrf;aqmif Edkif&nfuawmh XC 90 eJY wlnDwJh tcsufawGrsm;ygw,f/ Safety eJY Luxury features awGu tm;vHk;wlnDrI&SdNyD; c&D;onftcef;eJY ypรถnf;wifwJh tcef;awGu us,f0ef;ygw,f/ Premium Mid-size SUV um;trsKd;tpm;awGteuf Year at the First ASEANM Award qkudkyg &&Sdxm;cJhwJh um;av;ygyJ/
XC90 XC 90 um;u
xdyfwef;tqifhum;trsKd;tpm;yg/ xkwfvkyfcJhwJhum;trsKd;tpm;awGteuf vlBudKuftrsm;qHk;um;vnf; jzpfygw,f/ udk,fxnfu BuD;rm;cefYxnfrI&SdNyD; yg0gtwGuf pGrf;aqmifEdkif&nfjrifhrm;ygw,f/ tif*siftrsKd;tpm; wpfrsKd;wnf;udkom xkwfvkyfxm;vdkY a&G;cs,fp&m r&Sdygbl;/ Traction eJY Anti-Roll system awGtwGuf tqifhjrifh enf;ynm&yfudk toHk;jyKxm;vdkY safetytwGuf pdwfcs&ygw,f/ wjcm;tHhtm;oihfp&m enf;ynm&yfrsm;pGm yg0ifaevdkY XC 90 &JU pGrf;aqmifEdkif&nfu xdyfqHk;tqifhrSm &SdaecJhwmjzpfNyD; vl 8 a,muf oufaomifhoufompD;Edkifr,fh um;aumif;wpfpD; jzpfygw,f/ Volvo u
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BRAND GUIDE
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