1 minute read
SOCIAL MEDIA 19
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CONSUMER
Working mother with a busy lifestyle
30-45 year old women
She is not a skincare junkie!
Keeping her skin healthy is a necessity
The YourGoodSkin consumer is a busy mother aged between 30 and 45 who still suffers with problematic skin but does not have the time to invest in a complicated skin care routine, while still wanting effective results. As she is a mother, she has little disposable income to be able to spend on luxury items for herself. Therefore, YourGoodSkin allows her to be able to have a luxury experience at a low cost.
She does not have time to do extensive research about skin care and what would work best for her specifically, so when she buys products, it is generally from word of mouth with her friends recommending the products. When buying the products, going into a store is her preferred method for ease and she can see the product for herself before purchasing.
