2 minute read
IDEA GENERATION 39
Technology
Idea 2 is a YourGoodSkin app which has been developed to aid the choice of products while in store. The app will have a series of questions which the consumer answers, resulting in prescribed products for the consumer based on their answers. This has been designed to save time for the consumer, meaning there is no need to stand and read all the information on the bottles, but instead have a quicker shopping experience.
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The idea
Key Insight
Ingestible Skincare
Consumers want a quick way of doing their skincare routine.
Who would be the target audience
Key benefits and how it works
On the go mothers who don’t have time for a lengthy skincare routine.
A quick and easy way to streamline your skincare regime. Inside out skincare, to get a glow from within. The ingestible will be a sachet you put into water that’s packed full of vitamins, retinol for anti aging and resurfacing, hyaluronic acid for dry skin to boost hydration and salicylic for spot/problem/acne skin.
Ingestible skincare is an upcoming trend that is slowly being adapted by mainstream brands. The market has similar products.
“I don’t know if I would use an app to prescribe skincare to me because I know my skin best and what it needs. I would need to be a super duper app in my opinion that could analyse the skin so well and match it to my needs. I guess it could work but I don’t think I would trust it 100%” - Bethan “I don’t like the app idea to be honest, when I shop I nearly have my hands free before of my son, so I just wouldn’t use it.” - Lauren
Ingestibles
Idea 3 is an ingestible skin care supplement, in the form of a liquid sachet which is dissolved into water, providing the benefits to the skin like physical products would. This has been designed with the idea of saving time, which also encourages the consumer to drink more water. Ingredients such as hyaluronic acid will be included to provide necessary benefits for the user. This product allows the consumer to save time and save steps in their skincare routine.
The idea
Key Insight
An app that recommends skincare products
The consumer doesn’t have time to research which skincare products she needs.
Who would be the target audience
Key benefits and how it works
Working mothers.
The app will scan the consumers skin and tell them which products are best suited for them.
There are similar products on the market with L’Oreal recently introducing a AI skin diagnosis tool that uses selfies to asses the user skin in order to make skincare recommendations.
